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The Basics of Google Adsense

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Google Adsense is a unique program that can produce a lot of revenues
over time if you are patient. Here is an overview of the basics of Google

google, adsense, money, revenues, adwords, ads, advertisers,

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Google Adsense is a unique program that can produce a lot of revenues
over time if you are patient. Here is an overview of the basics of Google

The Basics of Google Adsense

To understand the basics of Google Adsense, you first have to understand
Google Adwords. Adwords is a program where people can bid per click to
buy space on platforms Google supports with advertisements. This includes
the ads you see on the top and down the right column of results when you
search on Google.

Adsense is the result of a crafty little idea wherein Google essentially
wanted to maximize distribution of Adwords. With Adsense, Google took the
unique approach of letting independent sites place certain types of
Adwords advertisements on their pages. This type of advertising is known
within the Adwords platform as contextual advertising and advertisers can
opt out of it. Most do not.

The beauty of Google Adsense is it creates additional revenue sources for
sites. For instance, lets assume someone bids 60 cents in Adwords for the
placement of their ads. A site then shows those ads through the Adsense
program. When an ad is clicked by a person on that site, Google charges
the advertiser and splits the money with the site in question. The exact
amount of the split is not provided by Google, but is known to reflect
the quality of traffic, click through rates and other aspects.

The Google Adsense program is incredibly simple to use. You sign up
through Google and, once approved, are able to select the format of ads
you want to list on the pages of your site. Google then immediately
generates a java script, which you copy and paste into the html of your
pages. You cannot change the code, but you can select any old location on
your page you want.

Once you have inserted the code and republished your site, it is time to
sit back and watch. Google provides stats within your account area. You
can see basic click and revenue information as well as monthly totals.
Once you reach a total of $100 in revenues, Google will kick out a check
to you. The check is issued more or less at the end of the month
following the one in which you hit the magic $100 amount.

Obviously, there is more to Google Adsense if you want to make a full
business out of it, but this provides the basics of the game. You will be
tempted to click the links on your page. Don’t! Google will ban you from
the program.

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