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Search_Engine_Optimization-_The_Truth

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									Title:
Search Engine Optimization- The Truth

Word Count:
629

Summary:
Search engine optimization is the process of achieving top rankings in
the search engines for a website's most relevant search terms. The most
relevant search terms are the phrases that people are most likely to type
into a search engine when looking for what the website has to offer.
These are the search terms that it is essential to rank highly for, and
these are the search terms that search engine optimization targets.


Keywords:
Search Engine Optimization, seo, SEO, search engine optimization


Article Body:
Search engine optimization is the process of achieving top rankings in
the search engines for a website's most relevant search terms. The most
relevant search terms are the phrases that people are most likely to type
into a search engine when looking for what the website has to offer.
These are the search terms that it is essential to rank highly for, and
these are the search terms that search engine optimization targets.
Search engine optimization is a constantly changing field. Knowledge and
details play a huge role. An SEO professional determines what the search
engines algorithmic variables are. The website is engineered so that it
can be crawled and indexed for later retrieval. This is done in a fashion
that makes it easier for the search engine to determine what search terms
the web page is relevant for. Sounds simple right?
The main challenge of an SEO professional is to effectively aid both the
search engine and the company whose website they are optimizing for in
returning relevant results. Relevant results equal targeted traffic.
Targeted traffic, simply put, increases a company's return on investment.
It is incumbent upon the SEO professional to stay abreast of the latest
changes in the search engine algorithms.
All a person needs to do is figure out the algorithm and essentially, a
person can engineer a page to be the most relevant and top returned page
for any term searched for.
The Steps”
1.    Select your main search terms.
2.    Allocate each search term to a suitable existing page. Split some
pages if necessary.
3.    Organize the internal linkages and link text to suit the target
search terms and their pages.
4.    If possible, organize links from other sites to suit the target
search terms and their pages.
5.    Organize all the on-page elements to suit each page's target search
term.
6.    Sit back and watch your rankings improve!
Here's the catch...
When a person is able to break down this process into one hundred simple,
easy to maneuver variables, and given the competitive marketplace, and
the obvious advantages that high search engine rankings can supply to a
company, it invites abuse otherwise known as search engine spamming. The
shady website optimizer is able to manipulate and affect the core virtue
of what a search engine company stands for, that being the return of
relevant search results.
The reason Google is able to maintain and improve upon its search results
relevancy, is that they closely guard their algorithm and PageRank™
formula along with changing the variables often. This results in a
constant state of flux between search engine optimizers and the search
engines themselves.
In a perfect world, companies like Google would be able to freely give
away the variables in its algorithm and work in harmony with SEO
professionals in an effort to bring optimal results to all search engine
users. There is too much at stake and a top ranking for a given search
term can mean the difference between a highly successful company and a
complete failure. This is what fuels the corruption and deceptive
practices that many spammers employ. This breeds intense competition
between the forces of legitimate optimization and those who are bent on
deception.
SEO Takes TIME!
SEO's timeframe depends on a number of factors. Part of this involves the
accuracy of keyword phrase choices: is the keyword phrase one your
visitors would use to find your product or website? If your keyword
phrases are targeted to your audience, you will gain optimum results. Did
you use Paid Inclusion (PFI) and/or PPC (Pay Per Click) services? The
best combination for success involves using a combination of SEO, Paid
Inclusion and PPC services. If you do not use Paid Inclusion or PPC,
using organic SEO only, it takes more time to achieve results.

								
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