Powerful_Software_For_Webmasters

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					Title:
Powerful Software For Webmasters


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396


Summary:
One of the best webmaster tools available for free on the web is certainly provided by Google. Google
provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize
the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster
tools are at a considerable disadvantage to those who do use them. The first step is to register for an account
with Google. Once you've done that you need to open one...



Keywords:
business marketing, home business, marketing, internet marketing



Article Body:
One of the best webmaster tools available for free on the web is certainly provided by Google. Google
provides many fantastic tools of which most webmasters are unaware. Worse still, some webmasters realize
the tools exist but haven't investigated them. The ones who don't make the most of these Google webmaster
tools are at a considerable disadvantage to those who do use them. The first step is to register for an account
with Google. Once you've done that you need to open one of their Adwords accounts. You'll need the
Adwords account in order to access the most powerful Google tools, so you should open one even if you
don't foresee that you'll need to place any Adwords advertisements.


Whatever your internet business, it is critical that you understand how to do keyword research. Effective
marketing requires close attention to this basic aspect of online business, but fortunately Google offers a free
service to assist you. Their free keyword suggestion tool will assist your research greatly. You can locate
this tool by using "Google keyword suggestion" as your search term in the Google text box, and then
following the link in the first of the search results. Using this tool can reduce struggling with your business.


The next very powerful tool is their site analytics software. You need an Adwords account for this one, but it
is an amazing tool that tracks visitors to your site. This tool allows you see a wealth of data about how they
found you and whether they are converting to customers and/or leads on your site. Similar software costs
hundreds of dollars and is not nearly as user friendly and powerful. Using this software is an absolute must
for any serious webmaster.


The last software we address, but by no means the least important, is the suite of webmaster tools. These
tools give you up-to-date information on any problems with your pages, the number of pages contained in
your index, and a detailed compilation of every page on the internet that links to your pages. This list can
help you establish why your page ranks well or poorly for search terms that you think are appropriate to
your company. This fairly new addition to Google's software offerings is probably the most important
software that google has ever released. It has been highly effective and I recommend it very strongly.




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