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Create A Profitable Database Using Jewelry Software


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Summary:
Setting up a profitable database for your business requires a well-designed jewelry software program. But
how do you tell if a jewelry software program is well designed? Here are a few questions to ask before
making a purchase.


· Is the jewelry software program easy to learn and use?


· Has the program been around long enough to be fully field-tested in a number of retail jewelry stores?


· Is the program constantly updated to meet new marketing challenges, changing re...



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Article Body:
Setting up a profitable database for your business requires a well-designed jewelry software program. But
how do you tell if a jewelry software program is well designed? Here are a few questions to ask before
making a purchase.


· Is the jewelry software program easy to learn and use?


· Has the program been around long enough to be fully field-tested in a number of retail jewelry stores?


· Is the program constantly updated to meet new marketing challenges, changing retail conditions and tax
reporting requirements?


Once you have purchased a jewelry software program, it’s time to decide what information to cultivate.


The Database is Only as Good as the Information You Collect


You probably won’t want to collect all the data your jewelry software is designed to collect. Just because a
program is able to accumulate a lot of different information, doing so can turn an easy job into a difficult
one. By the same token, keep the future in mind. Sometimes information that is not needed today may
become important later on. So look ahead when planning how to use your jewelry software, but don’t fall
into the trap of information overload.


Start with the most essential data that should be stored in your jewelry software. This will probably be:


· Customer contact information
· Product or Services purchased
· Purchase price and picture of an item
· Inventory


When setting up your customer contact information, be certain to include e-mails. Even if you don’t have a
use for them right now, they may turn out to be gold in the future. Plus they are easy to add to any jewelry
software customer database.


Other information you may want to include in your jewelry software database might be:


· Information requested and provided to a customer
· Warranties or insurance purchased (if applicable)
· Any gem quality disclosures discussed.


A good jewelry software program will also allow you to collect specialized information that might be
applicable to just your store. If you have such a need and don’t know how to incorporate it into your jewelry
software, contact the program’s customer support.


Once You Begin Collecting Data in Your Jewelry Software Program ...Use It!


Nothing is more useless than a lot of information sitting idle in a jewelry software program. Use it to plan
and execute advertising programs...control inventory...order new items...and help make other business
decisions. Get in the habit of using your jewelry software everyday and it will quickly become one of your
best and most profitable business partners.




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