The_2_Most_Common_Web_Site_Mistakes

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					Title:
The 2 Most Common Web Site Mistakes


Word Count:
399


Summary:
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having
problems with your site, make sure these 2 problems aren’t killing you.



Keywords:
web site, design, design mistakes, database, database parameters, dynamic pages



Article Body:
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having
problems with your site, make sure these 2 problems aren’t killing you.


Traffic


Just because you think something is a good idea doesn’t mean the general public agrees. A web site should
solve a problem that is common to some part of the population. If people have a problem, they will be
compelled to find an answer to it. If they don’t, they are not going to visit your site for anything other than
browsing. Browsing doesn’t pay the bills!


Do the research on Overture or your favorite tool. If there isn’t a significant amount of monthly searches for
your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are
in for a difficult time. It can be done, but your chances of success are pretty small.


Database Parameters


If you have a database driven site, you absolutely must get control of the sub-domains. Examples of
database sites include sites selling products or providing some version of a listing service such as real estate
or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids
are an indication of dynamic pages, pages that are built on the fly when the domain is triggered. A dynamic
domain looks something like:


http://www.your-site.com/default.cfm?sid#####LLLLaaa#####


The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the
meta tags and content of a page. The robot will then include the page in the search database. Robots often
refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot’s
view, the page could show different things each time it is accessed. As a result, the search engines can’t list
it under any particular keyword with any confidence that the content will be relevant to the search. If you
have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That’s a
disaster.


Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem
and set your site up to be friendly to the search engine robots.




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