The Best Executive Summary Template by azymf


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									                           Executive Summary

We select Nokia 7210I for our project. For this purpose we collect data from 22 respondents by a
questionnaire . We make quationnaire for customer personality and life syle, Learning &
perception , Attitude & Behavior and Decision Making . Then we enter data into spss. With the
help of Spss data we find spss anlaysis. After the analysis we make customer profile in segments
group after the customer profile we make recommendation and conclusion. We also show Spss
data anlysis with grphs by billboard ads we come to know that Nokia Company is also target
behavior segmentation they provide complete information about there product Nokia model
7210I to their target customer. At the end we prepare TVc add that shows the feature which
customers of Nokia like.

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