MMU Brand Manual

Document Sample
MMU Brand Manual Powered By Docstoc
					            www.mmu.edu .my




B R A N D         S T A N D A R D S


                                      1
                                        content
                                           s
            Introduction               3
            Brand Overview           4-7
            The Brand                8-9
            Logotype
                MMU Logo            10 – 15
                MMU Tagline         16 – 18
                TM University       19 – 21
                MSC Status            22
            Institution               23
            Prohibited Reproduction
            Stationery                24
                Letterhead            25
                Business Card         26
                Envelope
            Communication Materials27 - 32
                Banner              33 - 36
                Bunting               37
                Poster                38
                Certificate           39
            Procedures

                                                  2
B R A N D          S T A N D A R D S
                                    introductio
                                         n


   Multimedia
   University
   Brand Standards
   Multimedia University brand is a lot more than just a standard logo
   Manual
   application onto collaterals. It’s one of the most valuable assets that
   differentiate us from our competitors. The brand is the image of the
   university. We can define ‘brand’ as the recognition and personal
   connection that forms in the hearts and minds of our customers and
   other key audiences through their accumulated experience with our
   brand, at every point of contact.
   The brand experience happens every time we ‘touch’ a student, staff,
   parents, academician, partner and public. Each contact is an
   opportunity to endear the university to people. Positive brand created
   from trust, loyalty and it can increase in shareholder value & long
   term advantage in marketplace.

   Brand Standards manual will defines the right application for MMU
   brand. The manual will assist us to build a stronger brand image for us
   by projecting consistence and familiar image of us to public. We are
   ONE brand, speaks in ONE voice and have ONE face; Multimedia
   University.


                                                                             3
B R A N D              S T A N D A R D S
                                  brand overv
                                      iew


   Our
   Aspiration
   To be the preferred university premiering in academic & research
   excellence within Asian region by 2020.

   Our Mission
   To deliver quality academic programmes based on state-of-the-art
   R&D.
   To attract and nurture quality minds who will contribute towards the
   global knowledge economy.
   To inculcate a strong research culture within a dynamic, efficient and
   effective team of academic and support staff.
   To be financially self-sustaining via education and the
   commercialisation of R&D products and services.




                                                                            4
B R A N D              S T A N D A R D S
                                brand overv
                                    iew

   As TM Subsidiary company, MMU is applying the same value & culture
   as TM for our Customer Service; KRISTAL

   KRISTAL Values
   Total Commitment to Customers
   Uncompromising Integrity
   Respect & Care

   KRISTAL Culture
   Innovativeness
   Teamwork
   Owning Customers
   Performance Driven

   KRISTAL Support
   Systems
   Leadership
   Rewards & Recognition
   Training
   Behavior & Competency




                                                                        5
B R A N D            S T A N D A R D S
                                 brand overv
                                     iew
   MMU Branding Unit

   MMU Branding Unit was established in 2008 in order to enhance and
   position MMU branding. The unit will monitor the application of MMU
   CI on various medias and channels. The consistency of CI’s
   applications will bring value, prominence and awareness to MMU.


   Artwork.    The design elements, artwork and most-up-to-date
   information are accessible at http://intranet/2005/dept_policy.php


   Contact   us directly if you have any doubts in applying MMU CI or
   you need further clarifications on the MMU CI.

   Puan Noor Hamiza Azahar                   Megat Adzwan Shah bin Shamsul
   Head,                                     Anuar
   Corporate Communications Unit             Assistant Manager
   noorhamiza.azahar@mmu.edu.my              Branding & Website
                                             megat.adzwanshah@mmu.edu.my
                                             03 8312 5019




                                                                             6
B R A N D            S T A N D A R D S
                                     brand overv
                                         iew


   Correct Software

   Software considered industry standard:

   LAYOUT                 Quark XPress, Adobe InDesign or PageMaker

   VECTOR GRAPHICS Adobe Illustrator, Macromedia Freehand

   RASTER IMAGES/
   PHOTOGRAPHY            Adobe Photoshop


   Other applications such as Microsoft Word, Microsoft PowerPoint, Corel Draw do
   not conform to industry standards, and therefore should not be used for print
   design.




                                                                                    7
B R A N D               S T A N D A R D S
                                           the brand
MMU signatures consist of the logo, a secondary logo and a few other
identities. The logo carries ® mark that has to be used as shown.



                                                The logo is the primary brand of
                                                MMU. It has to appear on all official
                                                communication materials e.g.
                                                letterhead, business cards,
                                                envelopes, buses and etc.




                                                The secondary logo usually
                                                reserved for promo materials such
                                                as banners, buntings, cards,
                                                advertisements, posters &
                                                broadcast.




                                                                                        8
B R A N D                 S T A N D A R D S
                                            the brand
      MMU Logo
      Red Circle
      The red circle in the centre of the logo represents a nucleus to mark
      the beginning of MMU as the first private university recognized by the
      Malaysian Government specializing in the broad sphere of multimedia
      and IT in Malaysia.
      The color red identifies MMU as a dynamic institution, growing in
      tandem with modern technology.

      Blue Pins
      The pins facing the opposing directions are proofs of MMU’s creative
      approach towards the acquisition and dissemination of multimedia
      knowledge.

      Blue Band
      The blue band surrounding the red circle represents MMU’s visions of
      growth and commitment in achieving a world-class status in terms of
      academic programmes and research and development work.

      The blue band also identifies MMU as an institution that provides a
      conducive environment for the holistic growth of the individual.

      Blue band and pins surrounding the red circle The blue band and pins
      surrounding the red circle is a symbol of MMU’s strategic location at
      the centre of a growing and developed country, particularly in the
                                                                               9
B      A N first
    R country’sD intelligent city, Cyberjaya. R D S
                          S T A N D A
                                          logotype


   Our Logo
   The Multimedia University horizontal logo is made up of two elements,
   the emblem and the “Multimedia University” name style.

   For overall balance, the emblem is centered between the name style
   “Multimedia” and “University”.




           Name style                                Name style
                                 EMBLEM
         ‘MULTIMEDIA                               ‘UNIVERSITY’
                   ’




                                                                           10
B R A N D               S T A N D A R D S
                           logotype



                           Name style
                             ‘MMU’




  EMBLEM




                     Name style
              ‘MULTIMEDIA UNIVERSITY’




                                        11
B R A N D   S T A N D A R D S
                                   logotype
Basic Identity Specifications Of MMU Logo
Color Specification




                                              ®




                                              ®




                                                  12
 B R A N D            S T A N D A R D S
                                    logotype
Basic Identity Specifications Of MMU Logo


                                            Full Logo
                                            • Font type : Myriad Pro
                                            • Font Style : Regular




                                            Short Logo
                                            • Font Type : Arial &
                                               Myriad Pro
                                            • Font Style : Regular




                                                                     13
  B R A N D          S T A N D A R D S
                                          logotype
Basic Identity Specifications Of MMU Logo

                                                       Since design came in many
                                                       colors and background, MMU
                                                       logo can be use in one toned
                                                       color based on the
                                                       background.
             Sample of White MMU logo on dark color
                background




             Sample of Black MMU logo on light color
                background




                                                                            14
  B R A N D            S T A N D A R D S
                                          logotype
Basic Identity Specifications Of MMU
Secondary Logo
                                                       Since design came in many
                                                       colors and background, MMU
                                                       logo can be use in one toned
                                                       color based on the
                                                       background.



             Sample of White MMU logo on dark color
                background




             Sample of Black MMU logo on light color
                background


                                                                                 15
  B R A N D            S T A N D A R D S
                                                logotype
MMU Tagline




Font type : Venetian301 Dm BT
Font Style : Regular
Note       : Spacing and alignment of tagline should be as
per above




                                                             16
 B R A N D                 S T A N D A R D S
                                                  logotype
    MMU Tagline




•   Malay tagline will only be used with any collaterals in Malay only.
•   MMU tagline appears in English and Malay only. Translation to other languages is not
    advisable.
•   For other languages, please use English tagline.
•   This format should be used together with MMU logo unless it’s a statement in articles or
    etc.

                                                                                          17
     B R A N D                S T A N D A R D S
                                               logotype
Basic Identity Specifications Of MMU Tagline




                                                    Since design came in many
  Sample of White MMU Tagline on dark color         colors and background, MMU
     background                                     Tagline can be use in one
                                                    toned color based on the
                                                    background.

                                                    When to use MMU Tagline?
                                                    MMU tagline should be used
                                                    on all MMU Promotion
                                                    Materials such as
                                                    Prospectus, Website,
                                                    Handouts, Flyer and etc.
  Sample of Black MMU Tagline on light color
     background                                     For buntings and banners, it
                                                    is highly recommended to
                                                    use MMU tagline with MMU
                                                    logo - the formation can be
                                                    referred on page ‘Reference
                                                    for
                                                    Banner/Bunting/Certificates’.
                                                                               18
  B R A N D               S T A N D A R D S
                                               logotype
TM University Logo

•   MMU is part of TM Group and therefore a TM University logo must be placed at
    bottom right corner of each communication materials and stationery for MMU.




                                                                                   19
    B R A N D               S T A N D A R D S
                                     logotype
TM University Logo - Color Specification




                                            Font : Din Medium
                                            Style       : Italic




                                                                   20
  B R A N D           S T A N D A R D S
                                              logotype
Basic Identity Specifications Of MMU Tagline

                                                           Since design came in
                                                           many colors and
                                                           background, TM
                                                           University logo can be
                                                           use in one toned color
                                                           based on the background.
       Sample of White TM University logo on dark color
          background




       Sample of Black TM University logo on light color
          background




                                                                               21
  B R A N D               S T A N D A R D S
                                    logotype
MSC Status Institution




                                    •   MMU is one of the MSC Status
                                        Institutions.
                                    •   MSC Status Institutions logo should be
                                        used in all MMU official communication
                                        materials.
                                    •   Sample; website, prospectus




                                                                         22
B R A N D                S T A N D A R D S
        prohibited reproducti
                  on
                         Never squash any MMU CI.



                         Never stretch any MMU CI.




                         Never surround any MMU CI
                         with a shape such as box,
                         glow, shadow or outline.


                         Never use MMU logo without
                         ® mark. Do not use MMU logo
                         with   mark, it’s not valid.


                         Never isolate any character of
                         the brand



                                                          23
B R A N D   S T A N D A R D S
                          stationery
    Letterhead




                                       24
B R A N D        S T A N D A R D S
                                          stationery
Business
   Card




 Adham Dani
 Assistant Manager
 Corporate Communications Unit

                                           Multimedia University ( 436821 – T )
                                           Persiaran Multimedia, 63100 Cyberjaya
                                           Selangor Darul Ehsan, Malaysia


                                           Tel   603 8312 5019
                                           Fax 603 8312 5022
                                           Email adham.dani@mmu.edu.my
                                           URL www.mmu.edu.my




                                                                                   25
B R A N D                        S T A N D A R D S
                        stationery
    Envelope




                                     26
B R A N D      S T A N D A R D S
                  commun ication mater
                          ials
Banne
   r
                                MMU Logo
                                  Position




                                                                    TM University
                                                                       Logo’s position
Preferred Position:
•   MMU logo should be in the top-middle of the banner.
•   Never place MMU logo anywhere else especially at the bottom
    of the banner unless MMU is the organizer/sponsor of the
    event.
•   TM University Logo should always be at the bottom right
    corner of the banner.
•   Banner should always have information of Event Name, Date &
    Day, Venue and optional info of honoured guest, organizer and
    etc.
•   The appropriate banner size is 144 (W) x 48 (H) inches.
•   The font should be between 250pts – 500pts; so it can be read
                                                                                27
    from A
  B R afar.N D              S T A N D A R D S
                   commun ication mater
                           ials
Banne
   r

      MMU Logo
        Position




                                                                    TM University
                                                                       Logo’s position
Preferred Position:
•   MMU logo should be in the top of the banner.
•   Never place MMU logo anywhere else especially at the bottom
    of the banner unless MMU is the organizer/sponsor of the
    event.
•   TM University Logo should always be at the bottom right
    corner of the banner.
•   Banner should always have information of Event Name, Date &
    Day, Venue and optional info of honoured guest, organizer and
    etc.
•   The appropriate banner size is 144 (W) x 48 (H) inches.
•   The font should be between 250pts – 500pts; so it can be read               28
    from A
  B R afar.N D              S T A N D A R D S
                    commun ication mater
                            ials
   Reference for Banner
   (template 1A)
                                              inches

                                                                      optional – club logo


inches




  Preferred Position:
  •   MMU logo should be in the top of the banner.
  •   Never place MMU logo anywhere else especially at the bottom
      of the banner unless MMU is the organizer/sponsor of the
      event.
  •   TM University Logo should always be at the bottom right
      corner of the banner.
  •   Banner should always have information of Event Name, Date &
      Day, Venue and optional info of honoured guest, organizer and
      etc.
  •   The appropriate banner size is 144 (W) x 48 (H) inches.
  •   The font should be between 250pts – 500pts; so it can be read
      from afar.
                                                                                    29
     B R A N D               S T A N D A R D S
                    commun ication mater
                            ials
   Reference for Banner
   (template 1B)
                                              inches


                                                       optional – club logo

inches




  Preferred Position:
  •   MMU logo should be in the top of the banner.
  •   Never place MMU logo anywhere else especially at the bottom
      of the banner unless MMU is the organizer/sponsor of the
      event.
  •   TM University Logo should always be at the bottom right
      corner of the banner.
  •   Banner should always have information of Event Name, Date &
      Day, Venue and optional info of honoured guest, organizer and
      etc.
  •   The appropriate banner size is 144 (W) x 48 (H) inches.
  •   The font should be between 250pts – 500pts; so it can be read
      from afar.
                                                                              30
     B R A N D               S T A N D A R D S
                    commun ication mater
                            ials
   Reference for Banner
   (template 2A)
                                              inches


                                                                      optional – club logo

inches




  Preferred Position:
  •   MMU logo should be in the top of the banner.
  •   Never place MMU logo anywhere else especially at the bottom
      of the banner unless MMU is the organizer/sponsor of the
      event.
  •   TM University Logo should always be at the bottom right
      corner of the banner.
  •   Banner should always have information of Event Name, Date &
      Day, Venue and optional info of honoured guest, organizer and
      etc.
  •   The appropriate banner size is 144 (W) x 48 (H) inches.
  •   The font should be between 250pts – 500pts; so it can be read
      from afar.
                                                                                     31
     B R A N D               S T A N D A R D S
                    commun ication mater
                            ials
   Reference for Banner
   (template 2B)
                                              inches


                                                 optional – club logo

inches




  Preferred Position:
  •   MMU logo should be in the top of the banner.
  •   Never place MMU logo anywhere else especially at the bottom
      of the banner unless MMU is the organizer/sponsor of the
      event.
  •   TM University Logo should always be at the bottom right
      corner of the banner.
  •   Banner should always have information of Event Name, Date &
      Day, Venue and optional info of honoured guest, organizer and
      etc.
  •   The appropriate banner size is 144 (W) x 48 (H) inches.
  •   The font should be between 250pts – 500pts; so it can be read
      from afar.
                                                                        32
     B R A N D               S T A N D A R D S
          commun ication mater
                  ials
Bunting




                   Preferred Position:
                   •   MMU logo should be in the top-middle of the
                       bunting.
                   •   Never place MMU logo anywhere else
                       especially at the bottom of the bunting unless
                       MMU is the organizer/sponsor of the event.
                   •   TM University Logo should always be at the
                       bottom right corner of the bunting.
                   •   Banner should always have information of
                       Event Name, Date & Day, Venue and optional
                       info of honoured guest, organizer and etc.
                   •   The appropriate bunting size is 24 (W) x 72
                       (H) inches.
                   •   The font should be between 250pts – 500pts;
                       so it can be read from afar.                 33
 B R A N D   S T A N D A R D S
          commun ication mater
                  ials
Bunting




                   Preferred Position:
                   •   MMU logo should be in the top-middle of the
                       bunting.
                   •   Never place MMU logo anywhere else
                       especially at the bottom of the bunting unless
                       MMU is the organizer/sponsor of the event.
                   •   TM University Logo should always be at the
                       bottom right corner of the bunting.
                   •   Banner should always have information of
                       Event Name, Date & Day, Venue and optional
                       info of honoured guest, organizer and etc.
                   •   The appropriate bunting size is 24 (W) x 72
                       (H) inches.
                   •   The font should be between 250pts – 500pts;
                       so it can be read from afar.                 34
 B R A N D   S T A N D A R D S
                commun ication mater
                        ials
Reference for Bunting
(template 1)
                inches



          optional – club logo




 inches
                                  Preferred Position:
                                  •   MMU logo should be in the top-middle of the
                                      bunting.
                                  •   Never place MMU logo anywhere else
                                      especially at the bottom of the bunting unless
                                      MMU is the organizer/sponsor of the event.
                                  •   TM University Logo should always be at the
                                      bottom right corner of the bunting.
                                  •   Banner should always have information of
                                      Event Name, Date & Day, Venue and optional
                                      info of honoured guest, organizer and etc.
                                  •   The appropriate bunting size is 24 (W) x 72
                                      (H) inches.
                                  •   The font should be between 250pts – 500pts;
                                      so it can be read from afar.                 35
B R A N D                   S T A N D A R D S
                commun ication mater
                        ials
Reference for Bunting
(template 2)
                inches




          optional – club logo




 inches
                                  Preferred Position:
                                  •   MMU logo should be in the top-middle of the
                                      bunting.
                                  •   Never place MMU logo anywhere else
                                      especially at the bottom of the bunting unless
                                      MMU is the organizer/sponsor of the event.
                                  •   TM University Logo should always be at the
                                      bottom right corner of the bunting.
                                  •   Banner should always have information of
                                      Event Name, Date & Day, Venue and optional
                                      info of honoured guest, organizer and etc.
                                  •   The appropriate bunting size is 24 (W) x 72
                                      (H) inches.
                                  •   The font should be between 250pts – 500pts;
                                      so it can be read from afar.                 36
B R A N D                   S T A N D A R D S
         commun ication mater
                 ials
Poster

                       Preferred Position:
                       •   MMU logo should be in the top-
                           middle of the bunting.
                       •   Never place MMU logo anywhere else
                           especially at the bottom of the poster
                           unless MMU is the organizer/sponsor
                           of the event.
                       •   TM University Logo should always be
                           at the bottom right corner of the
                           poster.
                       •   Poster should always have
                           information of Event Name, Date &
                           Day, Venue and optional info of
                           honoured guest, organizer and etc.




                                                              37
 B R A N D   S T A N D A R D S
              commun ication mater
                      ials
Certificate




                                     Preferred Position:
                                     •   MMU logo should be in the
                                         top-middle of the
                                         certificate.
                                     •   Never place MMU logo
                                         anywhere else especially
                                         at the bottom of the
                                         bunting unless MMU is the
                                         organizer/sponsor of the
                                         event.
                                     •   TM University Logo
                                         should always be at the
                                         bottom right corner of the
                                         banner.
                                     •   Certificate should indicate
                                         the event name, type of
                                         certificate, name of
                                         recipient, and name of the
                                         awarding body.

                                                              38
 B R A N D       S T A N D A R D S
                                        procedure
                                            s

   In order to maintain the consistency of MMU CI applications, it is
   strongly advised to all divisions, units, departments, centers, and
   student’s bodies to comply to Brand Standards prepared . All
   communications materials that carry MMU CI has to be submitted to
   Branding Unit at least 3 days before printing. Apart from vetting the
   copywriting of the material, Branding Unit will check on the MMU CI
   a    p   p    l   i   e    d        a    s         w    e   l   l   .

   Failing to do so, Branding Unit has the right to take down or hold any
   communication materials that doesn’t comply with Brand Standards.

   Any questions pertaining Brand Standards or MMU CI can be
   a   d     d   r     e    s   s     e    d         t    o
                               Megat Adzwan Shah bin Shamsul :
                               Anuar
                               Assistant Manager
                               Branding & Website
                               megat.adzwanshah@mmu.edu.my
                               03 8312 5019




                   ~THANK YOU~

                                                                            39
B R A N D              S T A N D A R D S

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:124
posted:3/24/2012
language:English
pages:39