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Email Marketing: Software Solutions


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407


Summary:
If you wish to provide email marketing as part of your online business plan you might want to look at some
of the email marketing software applications available.


Certainly there are sources where you can develop an online group at little or no cost. By following this
approach you may be well served at the startup of your online business, but as it grows you may want to
invest in software that aids in the effective delivery of your email marketing messages while providing ...



Keywords:
email marketing,internet marketing,online marketing,site promotion



Article Body:
If you wish to provide email marketing as part of your online business plan you might want to look at some
of the email marketing software applications available.


Certainly there are sources where you can develop an online group at little or no cost. By following this
approach you may be well served at the startup of your online business, but as it grows you may want to
invest in software that aids in the effective delivery of your email marketing messages while providing a
greater degree of flexibility in the final presentation.


Arial Software


The software application from Arial provides a laundry list of services that include templates for highly
developed email messages with photos, logos and headers. The software can be toggled to account for the
expertise of the user. Essentially this means that if you are not very skilled at using the software you can
select a beginning setting and more assistance is provided to allow you to successfully access the functions
you are seeking to use. The cost for the software can range from just under $1,000 to over $5,000 depending
on your needs and subscriber base.


PoliteMail


This service was developed to work exclusively with Outlook Express, and works on a ‘per email’ fee. The
basic package is free to use and has a maximum distribution capability of 10,000. The caveat is that even the
free edition requires a fee for the emails distributed through the system. According to PoliteMail, “"For less
than a penny per message, you can send to thousands to customers and prospects."


The professional version of PoliteMail is $495 and it is also subject to fees for each delivered email. It has a
larger capacity for subscription and offered additional premium features.


EmailLabs


EmailLabs represents itself as a high-end email marketing solution and unlike other services takes a
different approach to service availability, “EmailLabs does not offer a 30- or 60-day free trial account as do
many… providers in the industry.” They do provide a demo for clients to tour and their list of clients is
impressive. No pricing structure was available for review.


While these three email marketing software solutions are varied in their approach they are also only a small
number of potential providers. This article is not an endorsement of any particular product simply a means
of alerting you to a variety of possibilities as you consider email marketing as a means of furthering the
objectives of your online company.




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