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					Title:
Google Use of Visitor Data in Rankings

Word Count:
404

Summary:
In this article, we continue to dig into the patent application of Google
regarding the method used to rank sites in search results. Interestingly,
Google asserts in the application that it might consider user data as a
factor in organizing search results.


Keywords:
google, patent, google patent application


Article Body:
In this article, we continue to dig into the patent application of Google
regarding the method used to rank sites in search results. Interestingly,
Google asserts in the application that it “might” consider user data as a
factor in organizing search results.

What Is User Data?

Without being rude, you should already know what user data is as part of
your site evaluation. Any owner of a site on the web should be constantly
looking at user data found on site servers.

The site server should have an administrative program telling you what
searches are being used to reach the site, better known as “search
strings.” The program should also be telling you how many pages the user
looks at on each visit and where in the site they go. By reviewing these
statistics, you can identify the sections of your site that appeal to
potential customers. If clients are leaving after visiting only one or
two pages, such statistics should tell you that you have an abandonment
problem. The new information from the Google patent should motivate you
to closely monitor your site.

Essentially, Google is also looking at your server statistics to
determine the value of your content and factoring it into the rankings.
Specifically, Google claims in the patent application that it tracks the
amount of time that users spend accessing a page on your site. Having
filed a few patent applications in my time, what this really means is
Google is looking at how long a user spends on your site and how “deep”
they go into it.

Expanding on this subject, Google details an additional factor. As with
the Adwords program, Google is monitoring the click through rate on
search results. The more click-throughs to your site from its listings in
Google, the higher it will be moved in the search results.

Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent
jist is that Google considers a site with a lot of bookmarks to be
“worthy” of a higher ranking. In short, get out there and bookmark your
sites!

Conclusion

The effort of Google to look for depth in a site should be commended.
There is nothing worse then clicking onto a promising search result to
find one crappy page full of links. With this new policy, Google rewards
sites with healthy amounts of relevant pages. In short, content is king
again.

				
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