Chris and Paul’s Jerk
The purpose of this business proposal is to secure additional, long-term funding to open a fast
food restaurant in The Bronx, New York. The owners of the company are willing to invest $30,000, and
assume over $110,000 in short-term liability to secure the funding for inventory, and early operations.
The loan we seek is in the amount of $200,000.
Chris and Paul’s Jerk Hut will offer customers of New York City delicious dishes prepared with
our signature jerk sauces along with homemade side dishes and desserts. Located in the heart of the
growing Willow Creek section of Richmond, Chris and Paul’s Jerk Hut will serve a community of 25,000
residents that is made up of students attending State University and families attracted to the new home
construction in the area.
Chris and Paul’s Jerk Hut will have the advantage of the foot traffic in the Willow Creek retail
area which is the home of numerous art and craft shops.
General Company Description
Chris and Paul’s Jerk Hut is located in the heart of the Willow Creek section of Richmond. The
owners, Chris James and Paul Hogan, are opening Chris and Paul’s Jerk Hut in response to the limited
number of eating places located in the area. The business will offer to New York City Jamaican lunch
items. We will focus on bringing in the customers who visits the arts and crafts stores and is looking for a
warm and comfortable place to relax and enjoy excellent food.
Chris and Paul’s Jerk Hut has an modern concept that fits between fast food and Jamaican dining
offering the customer the best benefits of both segments. The company provides the convenience of fast
food with rapid response times and affordability. Chris and Paul’s Jerk Hut also offers fresher and tastier
alternatives to typical fried fast food products such as hamburgers or french fries.
Chris and Paul’s Jerk Hut is committed to providing a taste of Jamaica in the Willow Creek
section of Richmond. We will offer our customers the best sandwiches and bakery items at
OUR first objective is to open the restaurant four months from the day that our site is confirmed
by the realtor. Our site was confirmed in April, therefore our goal is to be up and running by
We will pay down our $200,000 loan to $180,000 by August of 2011.
Repeat customers will constitute 70% of our overall business by the end of 2011.
Net Profit for year one will be 21%.
Chris and Paul’s Jerk Hut will offer customers authentic Jamaican dishes and Sides.
The menu will include:
In the past ten years, the Willow Creek section of Richmond has grown tremendously. The
growing student community combined with the customers of the area's arts and craft stores are a perfect
support base for the Jerk Hut. Currently, the area is served by three small restaurants and two coffee
shops. None of these restaurants or shops carry the menu items found at the Jerk Hut. In addition, the
bakery is located on Harpoon Street which is the area's main street. The foot traffic on Harpoon Street is
very heavy with arts and crafts shoppers and State University students.
Chris and Paul’s Jerk Hut will focus on two significant customer groups:
• Arts and Craft Shoppers: The community is home to a number of artists and craft people. This creates a
festive environment in the central commercial/retail area that attract shoppers each weekend. Chris and
Paul’s Jerk Hut is adjacent to the Craft Fair and the traffic from the fair are sure to pass Chris and Paul’s
• Students: Chris and Paul’s Jerk Hut will be a half block from campus. A significant number of students
spend money on food and drink in the area. The jerk hut’s location will be a convenient place to grab a
bite or a drink on the way to or from classes.
Chris and Paul’s competitive edge is:
• Location: Chris and Paul’s Jerk Hut is located in the heart of the Willow Creek section of
Richmond. The foot traffic in the retail area is very strong. The weekend fair will provide excellent foot
traffic. In addition, Chris and Paul’s Jerk Hut is a walk way for students going to and from classes at State
• Jamaican Focus of Menu: The menu for the Chris and Paul’s Jerk Hut is a perfect addition to the arts
and craft focus of the businesses in the area. We offer the customer a chance to step out of Richmond and
into the heart of Kingston, complete with the sights and sounds.
Strategy and Implementation
Chris and Paul’s Jerk Hut will promote the store opening. We will have live music and food in
front of the business opening weekend. The Craft Fair will provide excellent foot traffic for our opening.
We will advertise in the university daily student newspaper as well as the loc al area advertising flyer. In
the advertisements for the market opening, we will have 2 for 1 specials on jerked items. We will
continue this discount for the first month of operation.
The sales strategy of Chris and Paul’s Jerk Hut is simple; the key to customer satisfaction is
providing an exceptional product at affordable prices in an environment that is as entertaining as the food.
Refer to Chris and Paul’s Jerk Hut Financial Statements
Sales Forecast Section
Management and Organization
Chris will manage the daily operation of the Business. He has ten years of experience working in
the restaurant industry. Before relocating to Richmond, Chris was manager of two Jamaican Restaurants
in New York City and Paul was a head chef for The Ventura Hotel in Negril Jamaica for six years,
managing a kitchen staff of five. During that time, the business grew by 15% each year. Both partners are
heavily involved in the daily operations of the business with Chris being the manager and Paul being the
There will be other staff as well, these include;
• Kitchen staff (3)
• Admin Staff (2)
• Waiters/waitresses (2)
There will be nine (9) people in total working at
Payroll expenses for first year:
Chris and Paul 33,600
Kitchen Staff 84,000
Admin Staff 48,000
Start Up Costs
The start-up cost of Chris and Paul’s Jerk Hut will consist primarily of kitchen equipment and
dining set-up. Chris and Paul will invest $80,000. They will also secure a $50,000 loan.
Refer to Chris and Paul’s Jerk Hut financial statement
Start up costs section
Refer to Chris and Paul’s Jerk Hut financial statements.
Projected Cash Flow
Projected Balance Sheet
Projected Profit and Loss Account
Break Even Analysis