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The flame and the fire - DRTV and Marsha Kent

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					The flame and the fire -
DRTV and Marsha Kent
The flame and the fire - DRTV and Marsha Kent


Various stories have been woven around
DRTV- that it is expensive, it can be used
only for a specific segment of the marketing
stockpile, that it is affordable only by big
enterprises and that it doesn’t appeal to a
major part of the captive audience.
According to one of the pioneers of this
vibrant marketing medium Marsha Kent,
these are all myths. Refuting them all she
says that if the entire process of DRTV is      You can also visit http://www.marshakent.com/blog/
The flame and the fire - DRTV and Marsha Kent


    “Companies and product manufacturers do
    not necessarily have to rely on expensive ad
    agencies to do their marketing for them,”
    she says. “The more understanding they
    gain of the DRTV medium, the easier it will
    be for the marketers” Marsha adds.



                                                Click on Marsha Kent you can get more articles
The flame and the fire - DRTV and Marsha Kent



   Marsha has always been an active
   spokesperson of the DRTV medium- she
   states that in contrast to other forms of
   marketing media that are always in
   danger of getting swamped by overuse by
   other routes and media, DRTV works
   perfectly well for those who know how to
   derive the maximum benefits from this
   prolific source of advertising. If
   advertisers have a detailed project chart
   lined out and if they follow some fairly
   simple rules of the game, most companies
The flame and the fire - DRTV and Marsha Kent

                                  Resource box:
                                  One of America’s most successful
                                  women      entrepreneurs     with     an
                                  impressive treasure-chest of experience
                                  in the marketing industry-Marsha Kent
                                  is a marketer, a product connoisseur, an
                                  infomercial producer and a creative
                                  genius. Just like her user-friendly
                                  products, she too is a provider of sure
                                  shot suggestions to question and quires
                                  asked to her. Contact her right away,
                                  right here with your questions related
                                  to direct marketing. You can also visit
                                  her            official         website
                                  www.marshakent.com to know more

				
DOCUMENT INFO
Description: “Companies and product manufacturers do not necessarily have to rely on expensive ad agencies to do their marketing for them,” she says. “The more understanding they gain of the DRTV medium, the easier it will be for the marketers” Marsha adds.