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									                                                                                                                                                    Presentation overview
                                                                                                                                         Introduction
                                                                                                                                          I    d i
                                                                                                                                         Supply and Demand
                                                                                                                                         Fundamental Problem
                                                                                                                                         Societal Changes
                                                                                      Photo by courtesy of Reinfried Mansberger




Where is Surveying Heading ?                                                                                                             Possible Solutions
Issues in Educating the Public                                                                                                           Conclusions
                        Rob Mahoney - United Kingdom
                        John Hannah - New Zealand
                                                                                                                                  Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                        James Kavanagh - United Kingdom
                        Frances Plimmer - United Kingdom


                                   Introduction                                                                                                                      Introduction
                                                                                                                                  What does a Surveyor do ?
       y       g            y
How do you recognise a Surveyor ?




Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                      Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                                   Introduction                                                                                                                      Introduction
    Land & Hydrographic Surveying                         Cartography                                                                    q
                                                                                                                                  Critical questions ……
    Mapping & Positioning                                 Photogrammetry & Remote
                                                            Sensing                                                                  What will constitute the core skills of professional surveyors in the
    Global & Local Navigation
                                                           Spatial Data & Metadata                                                   medium to long term?
    Geographic Information
     Systems                                                Management, Interpretation and
    E i
     Engineering S
              i Surveying
                        i                                   Manipulation                                                             What does the profession need to do not only to retain its position of
                                                                                                                                                                         do,
                                                           Land, Coastal & Marine                                                    expertise within the professional community and in society, but also to
    Cadastre & Land Registration
                                                            Information Management                                                    enhance it?
    Private,
     Private Regional & International
                                                           Ocean Bed & Resource Surveys
     Boundary Determination
                                                           Monitoring of Structures
    Dispute Resolution & Expert                                                                                                     Have some areas become too niche?
     Witness                                               Project Management
    Land Law, Administration &                            Research & Consultancy
                                                                                                                                     Are surveyors too generalist?
     Reform                                                                         Source:RICS Geomatics Faculty Business Plan


Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                      Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                                   Introduction                                                                                                        Supply and Demand
         q         (con’t) ……
Critical questions (     )
   Should measurement be the focus of the profession?                                                                                Shift in the role of the ‘professional’
                                                                                                                                      The t h i l         ti     d breadth f
                                                                                                                                       Th technical expertise and b dth of
   Is valuation really a form of technical accounting?                                                                                specialisation across the range of skills
   How should education develop to meet the challenges of a changing                                                                 Public perception of surveyors is varied
       f   i ?
    profession?                                                                                                                       U d fi d market place protected / unprotected
                                                                                                                                       Undefined   k t l        t t d         t t d
   I the drive f niche courses d i
    Is th d i for i h                   by the d
                                 driven b th educational i tit ti ’
                                                  ti   l institution’s
                                                                                                                                      Demographic time bomb (ageing profile)
    need to attract more students?                                                                                                    How do we attract the best students?

Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                      Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                     Supply and Demand                                                                                                                             Supply and Demand




                                                           Source:EuroGeographics – European requirements for cadastral surveyor activities                                                              Source:EuroGeographics – European requirements for cadastral surveyor activities




Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                                  Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                     Supply and Demand                                                                                                                          Fundamental Problem
            p      y        g                   public
       The primary marketing barrier is lack of p
       profile and understanding. A recent survey                                                                                             Identity:
                                                                                                                                              Id i
       conducted by the NZIS revealed that many
                     y                            y                                                                                              the
                                                                                                                                                “the surveying profession is currently
       professional people had a:
                                                                                                                                                struggling for an identity in both the
       “surprisingly low level of understanding of the                                                                                          developed and developing worlds”
       surveyor’s tertiary qualification and career path,                                                                                                                                                                     Williamson 1997
       and some misunderstandings or ‘misty view’ of a
       surveyor’s skills and knowledge”                                                                                                        Over 10 years on has the situation improved?
                                                                                                          Toner 2006



Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                                  Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                  Fundamental Problem                                                                                                                 Fundamental Problem
Summary of FIG Definition of the Functions of the Surveyor
                                                                                                                                                   National and Regional Variations
   A surveyor is a professional person with the academic
                                                      one, more,
    qualifications and technical expertise to conduct one or more of
    the following activities:                                                                                                           I am a surveyor here …
     • To determine, measure and represent land, three-dimensional                                                                                                     … But I am not a surveyor here
         objects, point-fields and trajectories;
     •   To assemble and interpret land and geographically related
         information,
     •   To use that information for the planning and efficient administration
         of the land, the sea and any structures thereon; and
     •   To conduct research into the above practices and to develop them
                                                                                       Source: www.fig.net/general/definition.pdf



Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                        Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                  Fundamental Problem                                                                                                                 Fundamental Problem
     A cynical view might b th t
           i l i      i ht be that                                                                                                                                two    documents
                                                                                                                                        International Perception – t o UN doc ments
      senior members of the                                                                                                             •International Standard Classification of
      profession:                                                                                                                          Occupations (ISCO)
       • Resist change                                                                                                                                                Surveyor,
                                                                                                                                                 10 classifications of Surveyor do not cover FIG
       • Maintain their own status                                                                                                               definition of ‘surveyor’
       • Fail to equip the profession for                                                                                               •I t    ti   l Standard Industrial Classification
                                                                                                                                         International St d d I d t i l Cl      ifi ti
           the future                                                                                                                      (ISIC Rev.3)
                                                                                                                                                Hard to see how ‘surveyors’ fit


Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                        Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                  Fundamental Problem                                                                                                   Societal Changes
   We do not have a global coherent marketing                                                                 The traditional professional whose position in
    message across the profession hence:                                                                       society was secured by the implicit integrity and
     •Poor public recognition                                                                                  trust no longer exists. The increase in general
                                                                                                                                           legislation
                                                                                                               education and consumer legislation, mandatory
     •Poor student numbers in some areas                                                                       Professional Indemnity Insurance (PII) cover and an
     •Poor understanding of surveying skills and                                                               increasing liti i
                                                                                                               i                       lt            bi i to
                                                                                                                       i litigious culture are combining t eroded
      practice                                                                                                 the traditional status of the professional.
     •Poor remuneration                                                                                                                                                                    Dabson, et al. 2007



Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions   Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                          Societal Changes                                                                                              Societal Changes
     ‘Knowledge workers . . . give the emerging knowledge                                                                                                                     Uncertainty avoidance
     society its character, its leadership, its central challenges                                                                                                            The preference of structured
        d its    i l profile. Th
                        fil               t be the li       l
     and it social profile. They may not b th ruling class of    f                                                                                                            situations over unstructured
     the knowledge society, but they already are its leading                                                                                                                  or flexible ones
     class.
     class.
                                                                                                                                                 Anglo-Saxon                  Power distance
              characteristics,             positions,
     In their characteristics their social positions their values                                                                                                                          f
                                                                                                                                                                              The degree of inequality
     and their expectations, they differ fundamentally from any                                                                                                               among people accepted by
     group in history that has ever occupied the leading let
                                                      leading,                                                                                                                the population

                          position’.
     alone the dominant position’.                                                                                                                                            Geert Hofstede (2001).
                                                                                                                                                                              Professor of Organizational Anthropology and International Management
                                                                                                                                                                              (1985-93), Maastricht University, the Netherlands
                                                                                            1994)
                                                                                    Druker (1994)

Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions   Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                         Societal Changes                                                                                              Possible Solutions
 As
 A a profession we act as ’professional f ilit t ’ and a number
         f   i        t   ’ f      i    l facilitators’ d   b                                                         R i i th D fi iti of “S
                                                                                                                       Reviewing the Definition f “Surveyor”
                                                                                                                                                           ”
 of major changes are occurring within:

             • Engineering                                                                                            Review core competencies - as a starting point ….
             • Land administration                                                                                      • Spatial measurement
             • Cadastral systems                                                                                        • Geospatial information
             • GIS                                                                                                      • Valuation
             • Marine projects                                                                                          • Land administration, including cadastre
 with th result th t multi-professional groupings are b i created
   ith the    lt that   lti   f    i   l      i         being      t d                                                  • Planning and development
 to generate holistic complete life cycles solutions, of which the                                                      • Project management and professional studies
                                             component.
 surveying profession can form an integral component

Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions   Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                        Possible Solutions                                                                                             Possible Solutions

          Identifying ‘Successes and Failures’
            •Changing names - not a solution
            •F      d     k ti          ti l
             Focused marketing - essential
            •Co-ordinated marketing - essential
             Co-                   g
            •High levels of remuneration - attractive


Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions   Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions
                                  Conclusions                                                                                                                     Conclusions
             radical dynamic, technological,
     We need radical, dynamic technological
     managerial and procedural solutions
    Review core competencies
    Marketing to national and international institutions
    Sharing marketing resources




                                                                                    Photo by courtesy of Reinfried Mansberger


Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                    Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions




                            y       pp       y
 “In the middle of difficulty lies opportunity"
                                                                                  (1879-
                                                                  Albert Einstein (1879-1955)




Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions                    Introduction - Supply and Demand - Fundamental Problem – Societal Changes - Possible Solutions - Conclusions

								
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