Document Sample
whitehat Powered By Docstoc
					White Hat Blogging Techniques

So, why have I decided to create this white hat blogging report?

Earlier this year I launched my Blogging to the Bank ebook which was taken in
two ways.

One group people that loved the whole system including the black hat stuff.

The other group were outraged that I and other well known Guru’s were telling
the public about black hat techniques and showing that they work.

Now I didn’t encourage everyone to go out and start using all the black hat stuff. I
left it up to the individual to choose but the people who are just 100% white hat
didn’t believe that money could be made without the black hat techniques.

This is absolutely wrong as a good number of my profitable blogs use no black
hat techniques what so ever.

I just wanted to share the 100% white hat system I use to create money making
niche blog networks.

Now even the most ethical internet marketer should feel cool about using this

So let’s get started.
Step 1 – Research A Profitable Niche Market

The first thing you should ever do when creating a blog or launching any website
is look into the market and find out if money can be made.

The main idea of creating niche blogs is to earn money from affiliate programs
and adsense while giving quality content to your visitors.

With this is mind you need to first find a well converting affiliate program to
promote through your blogs. To do this just head on over to
and click on the bottom link.

Then go into the different categories of products. In these you will see various
products and the higher they are ranked the more income that product is getting.

You can see from the stats below each program the amount you will earn per
sale in both percentage and dollar amount. You’ll also see the percentage of
sales generated by affiliates and the number of affiliates that have made a sale in
the last 8 weeks.
From these stats you will be able to see if the program will be profitable. You
need to aim for affiliate programs paying over 50%. I’d even go after the ones
that pay 75% first and work your way down.

You’ll also want to select a product that has at least 50% of its sales generated
by affiliates.

The gravity isn’t as important as when starting I recommend selecting products in
small markets. Then once you have the hang of the system go after the larger
markets with high gravities.

Once you’ve selected 3 to 5 suitable products that you would be interested in
promoting you need to find out weather or not you’ll be able to drive traffic to
those sites for free.

To do this you need to find out the number of people searching for the key
phrases in your market. This is easily done by using a free piece of software
called Goodkeywords which can be downloaded from

Once installed search for your primary keyword e.g. if the product is about
improving your golf swing then search for just the word GOLF.

Then you are looking for suitable phrases of two to four words that have over
1,000 searches per month. You should create a blog on each of these phrases.
Now from doing just these two stages you have a product that can sell in a
market you can get visitors to your blog.
Step 2 – Creating & Tuning Your Blogs

So, you have a profitable market. Now you need to create your blogs.

I recommend creating 5 to 10 blogs in your network. Now before you go thinking
you’re creating useless blogs that offer no content think again.

All of these blogs will have quality content on them. You’ll see where you can get
this good content for free in step 3.

So let’s create some blogs.

Now to create your blogs you can use wordpress or blogger, both work well but I
like blogger as it’s free and I’ve found that that MSN and Yahoo will rank these
blogs higher than Wordpress ones.

First you need to go to and create an account.

Then you need to create your blog by following the simple steps.
Now you’ve created your blog you need to do some fine tuning in order to
increase your search engine rankings. To do this you need to just go to the
settings section and replicate the following screens.
Now you need to create your other blogs in your network following the same
steps. I recommend having no more than 5 blogs per account as when you have
tens or even a hundred Blogger may think you are misusing there service.
Step 3 – Posting Free Valuable Content Your Readers Will Love

So to make real blogs that add value to the web you need quality content that the
readers in your market will love and even come back to your blog for.

There are a few different options when wanting content. The first one is that if the
blog is in a market which you are passionate about then you can write a few
articles yourself.

This way is quick, free and the content is unique but it does take a little work.

Another way is to use private label rights articles which you are free to change
and make into your own. You can get these from memberships like which will give you plenty of content for your niche blogs.

The other way is to get on topic articles for free using article directories like
goarticles and ezinearticles to name two but there are hundreds of directories to
chose from.

All you need to do is go to and browse through the category
related to your market.

Then you can copy and paste these articles to your blog so long as you keep the
links in them. This is OK to give the author a link as you are getting free content.

So now you can go to the directories or look through your article collection and
select a few articles you can post to your blog over the coming days or weeks.

After every post you should go over to and ping your blog. This
let’s the search engines know you have updated your blog. Just place your url
and atom feed and select all the English speaking readers at pingoat.
Step 4 – Interlinking Your Blogs

Now you need to take you individual blogs and make them into a network.
Let’s say you have 5 blogs. 1 may be the main two word blog and the other 4
maybe 2 or 3 word sub blogs e.g.

Main blog -- Puppy Training
Sub Blogs – Puppy Training Tip
             Potty Puppy Training
             Puppy house training
             Crate training puppy

Here you need to link all the blogs to the main blog and them the sub blogs in a
To do this the easiest way is to link using posting articles and in the title field
place the keyword and the link field the link to the appropriate blog.
Step 5 – Monetizing Your Blogs

So you’ve set up a few blogs around a niche and have some quality content on
there isn’t it about time to set your blogs up to make money.

On your blog and easiest way to make money is by promoting affiliate programs
and displaying Google Adsense.

From having these on your blog you will be able to make money by sending your
traffic to other sites.

Placing a Banner Ad

The first thing to do is find out if the affiliate program you are promoting has a
ready made banner. If not you can create one in photoshop or paint. It doesn’t
have to be fancy just text like a headline. E.g.

You need to then upload this banner to some web space you own. If you don’t
have any you can get some free space from

Once uploaded you then need to implement the following code into your blog

<a href=”TARGET URL”>
<img src=”IMAGE URL”
width=”” height=”” border=”0”></a>

This needs to be placed below the description.
Placing Adsense on Your Blog

Now you have your affiliate banner you need to fill the remaining spare space on
your blog with adsense ads.

I recommend having Adsense down the side of your blog and a bar along the top
as well. So the code you need is for a skyscraper ad and either a 468 banner or
720 leaderboard.

Once you have the code the horizontal adsense bar goes just under your affiliate
And the vertical bar goes under your profile.
Once you have made these changes to your blog template you need to republish
your entire blog. This will then display the affiliate banner and adsense ads on
your blog for visitors to see.
Step 6 – Search Engine Optimization

Now you have your blog set up and ready for a flood of visitors it’s time to
optimize your blog for the search engines.

You need to do this in two ways. On page optimization and off page optimization.
Now the on page optimization is already done if you have posted key phrase
specific content to your blogs and added the keyword to the title and description
of your blog in the settings.

This leaves you with the off page optimization which is basically the incoming
links to your blog. These need to be key phrase specific e.g.

You link should be like below

Puppy training

As this is a link to your blog for the phrase you are trying to rank well for in the
search engines.

Most people make the mistake of linking to their blogs like below.

Now this link could be on the exact same page as the key phrase specific one
but it is of far less quality as it would be very little good to rank number 1 for your

Now you know how to link to your blog you need to go and get hundreds of
backlinks. This will be sure to get your blog ranked high.

Now for your sub blogs it will take less links but in large markets I have seen that
it can take thousands of incoming links before ranking on the first page which is
why the research phase is so important.

So how do you get hundreds or even thousands of links without using any black
hat techniques or risky software.

There are a few white hat ways to get incoming links which are…

1 – Links on your other blogs

By following this system you will have already have links on your blogs to you
main blog by posting articles with the keyword in the title field and blog url in the
link field.
Now if you want to add links to other blogs you can either use this method or you
can place anchor text code in the template code.

Here’s the code you need to use:

<a href=”Blog URL” title=”Keyword”>Keyword</a>

And you can place this either in the side bar or at the bottom of the blog.

2 – Links from submitting articles

The best way to get outside links from hundreds of different websites is by
submitting articles.

Now this can be done manually or semi automatically using software

Using the software allows you to submit to over 150 directories in around an hour
which is excellent considering it would take you at least 5 hours to do it manually.

Once your article is in the directory people like yourself can place these articles
on their blogs or websites for free so long as they keep the links to the author’s
site or blog.

This means that within a few weeks you can have hundreds of extra links coming
into your blog from people who are displaying your content on there sites.

Now writing an article is really easy and it only has to be 350 to 400 words long.
You can simply research and read a couple of articles in around 30 minutes and
re word that information into a unique article in another 30 minutes.

Remember to make sure the links in your author box are keyword specific using
anchor text like when linking from blog to blog.

3 – Links from link exchanges

Another excellent way to get links from hundreds of on topic websites is by
joining link exchange websites. The one I recommend and use is

This has over 20,000 members wanting to exchange links and makes it really
easy to exchange links.
You just find a site you want to link to. Place some code they give you on your
blog and then that site is notified and asked to link back.

Link metro even has videos showing you step-by-step how to use their free
service so even that a total newbie can do this with ease.

Now you have a blog which is optimized for the search engines and you are
starting to get incoming links which in turn is moving you up the search engine
Step 7 – Update and move into other markets

Now you have one blog network set up you can keep posting articles and news
to those blogs giving regular content to your readers. This will keep your visitors
coming back to your blog.

You can also set up another blog network in a different market. You could go for
a totally new market with nothing in common with the one just created or you
could go for one linked closely to your existing network.

Doing the second will mean you can interlink your blogs and share traffic
between the networks.

By using these white hat steps you will be able to create real blogs that add value
to the internet and keep readers coming back while monetizing your blogs to
make profit from adsense and related affiliate products.

Shared By: