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Market Opportunities and Business Strategies in Private Label Branding in Brazil Private labels accounted for a market share of 3.8% in Brazil in 2007. This figure grew by 0.7% during the review period to reach a market share of 4.5% in 2011. The global financial crisis led to consumers becoming more value-conscious. Brazilian consumers have become more willing to try private label products at the expense of branded products in order to save on their grocery expenditure. The growing share of organised retail in Brazil meant that retailers continued to improve on the quality of their private label products and started marketing them between the leading and discounted brands. While the low cost of private labels continued to be the key driving factor, manufacturers started entering the premium market by offering high value products. Over the forecast period, private labels are expected to record positive growth and be driven by consumer demand for high-value products. There is an increasing trend of collaborative product development in the Brazilian market. As a part of this trend, companies are involving consumers in product development activity. Some of Brazil’s key private label product categories include paper napkins, paper towels, alcoholic drinks, carpet cleaner and disinfectant. Request a Sample for or Inquire before buying the Brazilian Private Label Market Scope This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in Brazil It provides an overview of key global markets for private label It provides comparison of private label market share in Brazil with Latin American countries and with the key global markets It provides historical shares for the Brazilian private label market for the report’s 2007–2011 review period and forecast figures for the 2012–2016 forecast period It highlights the consumer, business and economic factors driving the private label market in Brazil It covers a summary on the key challenges facing the private label market in Brazil It details the business strategies of private label brands by retail store formats It discusses the key emerging product strategies in the Brazilian private label market It compares the pricing strategy adopted for private label products in key categories It outlines the purchasing habits of Brazilian consumers by age-group across branded and private label products It outlines the future outlook for the Brazilian private label market It profiles the major retailers in the private label market in Brazil Major points covered in Table of Contents of this report include: 1 Executive Summary 2 Market Size and Forecast 3 Key Trends and Drivers 4 Brand Positioning and Target Segment – Strategies and Initiatives 5 Future of Private Label in Brazil 6 Challenges 7 Case Studies 8 Appendix List of Tables List of Figures Browse reports related to Consumer Goods @ http://www.reportsnreports.com/market-research/consumer-goods/ Report Details: Published: March 2012 No. of Pages: 39 Price: Single User License: US$1950 Corporate User License: US$5850 Contact: Priyank Tiwari 7557 Rambler road, Suite 727, Dallas, TX 75231 Tel: +1-888-391-5441 firstname.lastname@example.org Visit our Market Research Blog @ http://www.reportsnreportsblog.com/ Connect With Us:
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