The History of Blogging by toriola1

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               Blogging For Business - Great Reasons For Every Business To Start A Weblog
                                                               By John Jantsch



  Blogging For Business - Great Reasons For Every Business To Start A Weblog
 by: John Jantsch

If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the
mainstream the use of something called a weblog or “blog” as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months
was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed)
thoughts. The great thing about weblogs, and the growing set of software that is being created to
publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact…and that is what your clients crave more than
anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at
DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and
updates and also allows readers to add comments. Better still, now seemingly random articles can be
sorted and searched by content or subject. My weblog is more like a content management system and
my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Within
30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it about blogs that those little spiders love so much?

Here’s a little secret, search engines crave content. Okay so maybe that’s not such a secret but to look
at many websites you would think it so. The fact is that too many websites just sit there doing nothing
that the search engines admire. Providing content, not to mention fresh content, is one of the toughest
chores of anyone who maintains a website. But when it comes to generating traffic it is the most
important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh

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content. Get in the habit of making two, three, even four entries a week and you’ve got a content
building bonanza on your hands. Everyone knows you need new content to give visitors a reason to
come back; blogs just make the task so much easier.

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of
competition. While the number of bloggers grows daily, there are still relatively few commercial blog
sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term
“Marketing Weblog” within about 3 weeks of launch. Not bad considering I did nothing to make it
happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren’t
really that different than tradition SEO tactics but the names and faces are unique to the blogging
world.

Use targeted keywords in your entry titles

No rocket science here but this tip can’t be stated enough. Forget cute…go for titles that fit your
targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords
and phrases don’t you?)

Register with Blog Search Engines – Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services – These services note when a blog has been updated and publish an
ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn
what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don’t need to get out of control on this one but a few “relevant” swapped links to related blogs can
boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on the term RSS and you may
discover ways to have your content and entries fed to sites that are hungry for the type of stuff you
write. Many of the popular weblog software packages have this capability built right in.

http://www.feedster.com/



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Copyright 2004 John Jantsch




John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world
small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business
marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php




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                                                        The History of Blogging
                                                              By Srini Saripalli



Although blogging is a fairly recent invention and is getting more and more popular, its concept is not
new at all. Electronic communities had existed long before the internet The AP wire was in many ways
much like a large chat room where there were “wire fights” and electronic conversations.

 Amateur ham radio operators were also an electronic community, these individuals set up their own
equipment for transmitting information in order to communicate directly with others. Interestingly, in the
early 1980s ham radio also had blogs called “glogs” that were nothing but personal diaries made using
wearable computers.

 Digital communities took many forms - Usenet, email lists and bulletin board services. In the 90s
internet forum soft ware’s created running conversations with threads. The term “thread,” in reference
to successive messages on one particular topic, comes from email lists and Usenet terminology, and
“to post” from electronic bulletin boards, borrowing usage directly from their predecessors. In fact,
many of the terms from blogging come from here.

 Diarists also kept journals on the internet and most called themselves online diarists, journalists, or
journalers. A few called themselves “escribitionists.” It is still undecided as to who invented or created
the “first” blog. According to Wikipedia, Justin Hall who began his proto-blog in 1994 as a student is
often credited with being the first online journalers, and thus the forefather of modern-day blogging.

 The origin of the term “weblog” is also uncertain. In December 1997, Jorn Barger coined the term
weblog on his own blog. The shorter version, “blog,” was coined by Peter Merholz, who broke the word
weblog into the phrase “we blog” in 1999. This interesting play on words became popular and “blog”
as a short form not only became a household noun, but also as a verb. Moreover, “to blog” and
“blogging” not only came to mean a person editing or making a post to his or her own weblog, but
ultimately it became a popular in the English speaking world. Even the Oxford English Dictionary soon
included the terms "weblog", "web logging" and “web logger” and in 2004, Merriam-Webster's
Dictionary declared “blog” as the word of the year.

 In 1998 there were very few sites that were blogs but soon after that, blogs grew in popularity. In a
year’s time, the total number of blogs was estimated to be around 50, and 5 years later, there were
millions.

 You can create a blog for any purpose. It may be for your business or just to ventilate your own
experience which is in other words your personal blog. Starting a blog is not all. You have to update
the blog on a daily basis. Any important happenings of a day can be posted as a blog post. The title
you apply to your blog post should be unique. The blog platform can be used for any topic you feel
deserving. Business blogs are different. These blogs are used for communicating with the community
for which it has been set up. It may contain the information about the products, about the employees,
about the dealers and all other connected ones for the promotion of the business.

 It has become tremendously popular in the last few years, and some of the biggest and best known
blogs attract more visitors than any other industry. Individual blogs are the product of their author’s
imagination, interest and humor, and it is this personal touch which has made them so popular.


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He can practically sky rocket your blogging success and can hand hold you to make real money from
blogging. Srini Saripalli's video on Blog Traffic has shocked the internet marketing world. Watch the
video & Download your free e-book on blogging at http://www.srinisaripalli.com/BloggingE-Book




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