Marketing Your Business Online by toriola1


									                                              Presented by Daniel Toriola

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                                                          Internet Marketing
                                                      By Rajitha Dahanayake

  Internet Marketing
 by: Rajitha Dahanayake

What is Internet Marketing?

Internet Marketing is application of Internet and related technologies to achieve the organization's
marketing objectives.

Internet Marketing is about….

Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or
service, provide information to prospective customers and to reach different geographical regions and
niche markets.

CUSTOMER centered marketing is the key for success of any organization. Concentrating on
customer needs and wants will help a business to satisfy actually to delight its customers more
effectively and efficiently. Building close relationships and retaining existing customers is very
important because acquiring a new customer is costly than keeping the existing customer.

Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between
online and offline marketing activities is very important.

Internet Marketing Tools

Search Engine Marketing

Search Engine marketing is important because 85% of Internet surfers use search engines to find new
websites. Research reports show that the majority of online purchases originate from search engines.
Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine

E-mail Marketing

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                                              Presented by Daniel Toriola

E-mail is the most popular online activity. According to the research findings 96% online users use
E-mail. E-mail marketing can be used to drive sales, provide customer service and to build close
relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the
results can be easily measured. We can expect a higher response rate around 10 – 15% from an
in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be
around 1 %.

Affiliate Marketing

This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is
promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free
and cost effective advertising because you pay only for performance. Affiliate marketing enables
businesses to reach niche markets in a more cost effective manner.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its
introduce for the first time in 1994. At present we can’t expect a conversion rate above 2 % from a
banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners
between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as
an effective branding tool.

Viral Marketing

This is the “e” term for word of mouth. This medium could be used to spread the word about your
business among the target audience. Viral marketing messages receive 5 –15% click through rate.
57% say word of mouth or viral marketing is their main source of information about new websites.
Hotmail is one of the first examples of Viral Marketing.


Publicity is about creating awareness, building trust and credibility. Online press release distribution
plays the main role in this.

Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing
solutions. He has over 3 years experience in Internet Marketing. He is an Associate member of The
Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as
well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA
and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.

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                                                                                                              Page 2
                                              Presented by Daniel Toriola

                                           All About Marketing Your Business Online
                                                         By Laurie J. Raphael

 Internet marketing is quite a departure from other types of marketing, but internet marketing is
exceptionally useful for your business. Especially in the age of specialized recording devices for
televisions, internet marketing is becoming a much better way to catch the attention of the internet
marketing audience instead of television advertisements.

Internet marketing can be very expensive, and internet marketing can be very cheap, free, or virtually
free. Internet marketing and its cost depends greatly on whoever is in charge of the internet marketing
project, and what the goal is. Most free or cheap things seem too good to be true, but in the case of
internet marketing, there are many ways to get the word out without paying an arm and a leg for the
internet marketing.

If you are interested in an online business and the internet marketing that goes along with it, it is very
important that you check the laws about internet marketing and make sure you are not committing any
internet marketing crimes. When you are employing internet marketing, it is also very important to
make sure you respect the privacy of your internet marketing customers. Do not ever sell or give away
the names and personal information of your internet marketing audience. If you plan to use internet
marketing, you want to keep all the customers you've made through internet marketing. Trust is crucial
to the internet marketing process.

Internet marketing can be accomplished through internet marketing emails if you have received
permission from the internet marketing audience to email them. It is very important not to use internet
marketing techniques via internet marketing emails unless you have been given permission for your
email internet marketing. Another relatively easy way to employ internet marketing is by taking your
internet marketing to small advertisements on the sides of blogs or other pages. This type of internet
marketing can be done through a few different click ad internet marketing companies. This type of
internet marketing is relatively inexpensive.

Laurie Raphael operates a website promoting multiple streams of residual income. For online success,
visit her site at: For free marketing products, visit: Get your FREE newsletter with hundreds of Internet home
business tips and tricks at:

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                                          Presented by Daniel Toriola

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