Common Mistakes in Article Marketing by toriola1


									                                                   Presented by Daniel Toriola

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                               7 Steps To Writing Articles That People Just Have To Read
                                                              By Charles Kangethe

   7 Steps To Writing Articles That People Just Have To Read
  by: Charles Kangethe

This may come as a surprise... to you, but writing articles that get published is an art anyone can learn.

For many Internet Marketers getting publicity and the traffic it brings is second only in importance to
making sales.

Writing articles, press releases, and advertising copy is a sure fire way to get publicity, but for many
people, writing is a chore best avoided if possible.

Learning how to write is as simple as putting this seven step repeatable method into action.

Step #1 - Define Your Topic and Set Goals.

Good writers start by clearly defining what they want to write about.

Start by focussing your mind on the topic and broad message you want to communicate.

The topic can be one you are an expert on, something you have an interest in, or even something
about which you intend to do some research.

The important thing is, be clear on the topic you intend to write about.

Next, with topic and subject firmly in mind, define your goals.

Decide on the writing format you want to put together.

For instance, writing these types of articles results in different output even though you may be writing
about the same content. A report A "How To" style article A Press release Ad copy (display v
classified) An e-Book

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Setting goals focuses your mind on how best to present your written material. It forces you to set
standards by which you can measure the quality of your work.

Step #2 - Research and Order Your Material

Depending on your knowledge about your topic, research can be a completely new study of the subject
matter or it can be an organisation of your knowledge, thoughts and opinions into a logical sequence or

Depending on content and subject matter, the Internet is probably all you need for most research

For more complex content you have to use other sources such as                                       Libraries, Interviews with experts
Public and private archives.

Make notes during your research, and catalogue the content into structured order as you find it.

Step #3 - Write Mode

The objective in this step is to put all your material onto the page without stopping to edit, format or in
any other way manipulate the writing.

This is a pure "Brain Dump", a non critical outpouring of your material onto the page.

For short articles the "Brain Dump" can happen in one sitting. For longer articles, break down the
material into manageable chapters or sections which you can then process using the write, edit and
polish method.

This is perhaps the most difficult step to perform because we constantly try to improve things as we
write. However, going back and forth as you write interrupts your creative flow and makes the whole
process more difficult.

Such improvements come in the next two steps. For now concentrate on getting the content out.

Step #4 - Edit Mode

In this stage you can now format the article, spell check, order, and replace or modify the content.
Organise your paragraphs and get the layout and presentation correct.

This is where you proofread and check your grammar, turning the raw material from step 3 into a
product resembling the finished article.

Editing probably takes more time than any other stage in writing.

Be prepared to spend time going over the material to get it just right.

Step #5 - Polish Mode

At this point, your article is free of spelling mistakes, it is formatted correctly, the content is ordered and

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it flows in a logical sequence.

However, it needs polishing to improve its "readability".

The way to do this is to take it and read it out loud.

The objective is to discover the "flow" or "tone and rhythm"

Flow is like an elephant - difficult to describe, but easy to recognise. Just as you listen to music or a
poem and identify rhythm, you should "listen" for the rhythm of your written work as you read it out

Using one word instead of another or changing the order of words can make a huge difference in the
"tone and rhythm" of an entire sentence or paragraph. In turn, this affects the readability of the entire

This is what makes the difference between words people read and words people feel they HAVE to

Your aim is to write content using "flow" from words, tone, and rhythm that make people feel they have
to read everything you write.

Think of it as compelling writing.

Step #6 - Submit For Publication

Once your article is ready you must submit it to as many publishers as will put it on "paper" for their

This is the heart of the article publicity generating machine.

You can submit articles manually or automate the process to an extent using software such a ezine

The process is the same in either case. Find the publishers by using directories on the Internet Send
them the written piece with a short cover asking them to publish Ensure your resource box with
appropriate contact details is prominent at the bottom of the published piece.

Remember you cannot over submit your writing - get it published as often and as widely as you can.

Step #7 - Start Again

Even though a written and published article will give you f'ree publicity, you must publish frequently and
to an equally high standard in order to build a reputation as an author or expert in your field.

Start selecting a new topic and doing the research for your next article even as your current one is
hitting the publishers' pages.

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Use these 7 steps and writing will become something you enjoy rather than a chore.

Charles Kangethe of is a leading new wave Netpreneur and a published
author from England. The "Simply Easier" brand name is your guarantee of high value, quality
Marketing Products, services and Resources.

Charles Kangethe has been involved in direct response marketing since 1982. He now lives in Suffolk
County and spends his time working on new Online Marketing campaigns, with particular focus on
helping new netpreneurs at

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                 Article Marketing -The Big Mistakes To Avoid While Writing Your Articles
                                                             By Serge Dandelin

Article marketing/writing can be a complex business to get into. This is because people do not
understand article writing. This is kind of like an art form, and a lot of other rules for writing do not apply
to article writing online. This is where we usually lose someone, so let's clear that last statement up.
Writing articles for the internet is different than, say, writing a book or newspaper story. Sure you are
still writing about something, but when you are writing articles for the internet, you are normally trying
to promote something.

 Thus, you have to learn to be able to work keywords into your article. At the same time, you cannot
just put a huge list of keywords into an article; they have to be worked in. They have to flow naturally
as if you where just talking to someone. Also, unlike writing a story or a book, article writings have to
be short yet informative about the topic. Majority of the people who visits websites, do not love to read
a lot online. Most of them just scans through the article or content and grasp the main points
mentioned in the article. So if you have a large article, it is not going to be read.

Big Mistake One: Making Articles too long

 When writing your online articles, they need to be short. Not only that, but they need to be broken up a
little bit. Try using subheadings to make the articles appear smaller. While writing your articles, try to
stay in the 350-450 words range.

Big Mistake Two: Bad Keyword Placement

 When writing articles for the internet, keywords have to be put into the articles title and body. Unlike
with newspapers and books, your online article will never even be found if you do not place keywords
in them. The key is to write keywords rich content that flows naturally. It's a good idea to use a
keywords research tool like world tracker to find what people are looking for online. There are so many
online articles that not placing keywords in your articles would make finding them a lot more difficult.

Big Mistake Three: To Much Informative

 When people read online, they want to learn something without knowing that they are learning
something. You cannot just give them the information as a newspaper would. You have to give them
the information like it just came up in a conversation you were having with them. Reading things that
are too informative sounding gets boring really fast. It's like trying to read a government website,

 The next time you are writing an online article try to use some of these tips. Using these tips can
increase the amount of people that actually read your online articles. Although keyword placement is
not very fun, it's something that has to be done if you want people to read your articles. Keywords are
the only way that people find things on the internet.

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here: Best Regards, Serge
Daudelin SEO Consultant

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