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SEO Tips and Tricks Get Repeat Website Traffic

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SEO Tips and Tricks Get Repeat Website Traffic Powered By Docstoc
					Get Repeat Website Traffic:
SEO Tips and Tricks:
Repeat website traffic is very important for any online business whether it’s monetized blog, e-
commerce website or anything else that generates income for you. Sometimes generating an
initial traffic becomes much easier than maintaining that tempo of the traffic and keep them
bringing back to the website next time.

These are 7 ways I could figure out that helps to bring repeat traffic to your website or blog.

These are my favorite 7 methods to bring repeat traffic:

1. Be regular in your posts and make it look like that you follow some schedule. That
automatically alarms the visitors that liked your article last time, about the time for post.
Creating such schedule will not only help you grow your blog but also shows your visitors how
keen you are on updating your blog

2. Make it simple for a visitor to become a regular reader by adding a link to your primary
page with a “Book Mark” or “Add this site to your Favorites” script. Most of the readers keep
on pulling the websites from their favorite folders. I can certainly gauge the world from my
experiences here.

3. “Recommend this post or blog to a Friend” really works to attract more customers and
make them repeat customers eventually. This link not only sends mail to the new users but
most of the times has option to send a copy to the send himself. If I refer some article to my
friend, I make sure that I keep on checking the blog for newer article to refer or just see
what’s updated at my favorite blog that I referred articles from.

4. Your blog or website will make a mark on someone’s mind if it’s properly branded. When
the reader think about your blog, they should be able to imagine some photo, figure, colour or
logo. This will create a presence and feel for your customers and visitors that they are at your
site. If you have your website’s or blog’s favicon developed using your logo, that would be
great. If you check my website, it has a favicon of Colourful A B C D that says “Learn A B C D
of making money online” here :).

5. Sending unsolicited emails to your mail subscribers if the list is maintained separately! This
should be the least expected thing from your for your readers. Give them options to opt out
from mailing list for every mail you send to them. Be sure you honor their request and take
them off the mailing list. Your readers will certainly not come back if you continue to flood
their email box with mails they never wanted in their inbox.

6. Optimize the blog post pages for search engines in such a way that, the product or subject
you were talking about in the blog post, if searched your blog post should be appearing in first
two pages of search engine. I use this tact many times for the site bookmarks I misplaced and
just remember few keywords related to that website.

7. Be excellent in the spelling and grammar used in your blog post! We had talked about this
in details in past and most of the readers have found that blog post really useful that many of
them started using the tools suggested by me. Use any spell check tool as mentioned in my
previous post, but make sure that your post is completely spelling mistake free.

It would be exciting to know your ways to get repeat traffic.




How to Get Traffic from Social Networking Websites:

Social bookmarking websites like digg, stumbleupon, del.icio.us, propeller and reddit (main
ones) can bring killer traffic to your websites instantly when used properly. A site on digg front
page for 20 mins results is around 20 - 30K unique hits. But the thing is, its not that easy.
Many people are unsuccessful in using social networks to get good traffic, the reason for it is
that they forget the basic principles on which social networks work. Here I have compiled a list
of some useful points which can help you a lot to get good traffic from social networks -

1. Headlines - People may look at your article and ignore it, if your title is not catchy enough.
Just have a look at articles which made to digg homepage and notice their titles. They are
such topics which provokes the interest in viewer and compel them to click on it. The title is
the offcourse the most important thing when it comes to social bookmarking websites. Here is
a excellent article which should help you to frame better titles.

2. The Description - The description which you write must be a short one and should briefly
describe the article maximum in a sentence or two. The description is something which also
helps to provoke interest in the reader, but the important thing is that never use false facts to
provoke interest. Moreover your description must be maximum 50 - 100 words and not more
than that. Most people don’t afford to read more than that.

3. Content Is king ! - The first few sentences of the story or say the first paragraph descide
whether the user is going to digg or stumble to story and read ahead or close the window. If
you have successfully made good headlines and descriptions and make a bad writeup in the
first paragraph, your efforts will go useless most of the time. The next thing is your rest of the
article.

4. Use bookmarking buttons (must use) - Say a person clicks your link on digg and comes
to your website. If he finds your story interesting and wants to digg it, he would less probably
go back to digg just to digg it (Though some of them will do it). But to get maximum amount
of diggs or stumbles, make sure you have added social bookmarking buttons in your article
body. You can see this on my blog as well, I use diggIT plugin to add digg buttons near the
first paragraph of my posts.

5. Strength of your profile - Most social bookmarking websites add more values to people
who have strong profile. Their submissions and bookmarks are looked up more valuably. For
example, if Kevin Rose or Muhammad Saleem diggs your story on digg.com, you will most
probably get over many hundred diggs in the next few minutes. Same goes with stumbleupon,
if a Powerful stumbleUpon user stumbled your webpage, you are going to get many hits
instantly. The first reason for this is that stumbleupon gives more importance to stumbles
made by people with strong profiles and the second thing is that, powerful profile pages get
heavy traffic too, so a part of that traffic will get diverted to your website.

6. Time of submission - Its useless to submit a story when most of your friends and
supporters are sleeping. By the time they wake up, your story would have been buried. It is
usually good to submit a story when it is evening in the US, around 3 - 6 P.M. since most
people are busy in office in day time and the rest are hooked to television for late night.
Evening is seen to be the surfing time of majority of US population.

7. Don’t forget the word “Social” - Build a big network of fellow social bookmarkers. If you
manage to get about to 20 - 30 diggs in the first 10 mins of your submissions, it is likely that
your story will be noticed by a majority of people and they will also digg it and it will get the
ball rolling to the front page. This applies only when your story is really worth front page. It
doesn’t mean that you submit some spam and ask your friends to digg it. It will usually hurt
your whole network’s reputation and most of the time, other fellow social bookmarkers will
notice your gang and bury it. So its useless to submit spam to social bookmarking websites.

8. Check your story body, titles and descriptions for typos and grammatical
mistakes.

9. Don’t submit too old news

10. Submit to the most relevant category.

Last but not the least, get a good hosting so that when digg sends killer traffic, your server is
well able to cope up with it. Nothing is worse that the situation when your story made to digg
homepage and your bandwidth exceeded right at the moment (Believe me, it has happened
many times in past)




How to Choose the Best Keywords


You’ve probably heard of people claiming significant traffic to their site after achieving a top
ranking on Google or Yahoo. But sometimes you hear from someone else who also achieved a
similar top ranking but they were disappointed when no one arrived at their site. How can two
people achieve a top ranking and have such markedly different outcomes? Simple. The person
in the first example selected a keyword or phrase that many people are searching on, and the
second did not.

Unfortunately, it’s all too easy to brainstorm your own list of keywords, only to find out later
that they are not as popular as you first thought. Keyword popularity is essential to success in
search engine marketing.

The question to ask yourself is how do you really know if you’re optimizing your pages for
keywords that Web surfers are looking for? There are several good techniques you can apply:

    1. Put yourself in the shoes of your target audience.

        For example, you may have a “clothing business” where you “sell clothing.” While
        those phrases describe what you do, they are not necessarily the words that your
        audience would enter into a search engine to find you. How many times have you
        went to Google and typed in “sell clothing” in order to find a particular shirt or hat?
    Therefore, you must change your point of view from the person selling the product to
    the person that wants to buy your product. For example, popular phrases to target in
    the clothing category would be “plus size clothing,” “mens clothing,” or “womens
    clothing.” How do I know this? I used the new WordTracker Keywords module found
    in WebPosition. When I typed in the word “clothing,” it instantly pulled up a wide
    range of related keywords from which to choose, all ranked by popularity.

    I must admit, I was rather surprised to see such unusual terms like “medieval
    clothing” and “gothic clothing” was ranked high. However, that’s the thing with
    keywords. It’s next to impossible to simply guess what the most popular phrases will
    be today.

2. Target Niches.While “mens clothing” in the previous example may be one of the
   most popular clothing related searches, it unfortunately has a lot of competition. If you
   do a search on Google, you’ll find it returns over 1 million results for that phrase.
   While this type of phrase may gain you a lot of traffic, achieving a top ranking may
   prove difficult and time-consuming.

    In addition, you will normally find visitors who search on very broad keyword
    categories purchasing less often than someone who knows exactly what they want. A
    good example of such a niche phrase would be “custom baseball hats.” The benefit of
    “custom baseball hats” is that it’s both a popular search phrase and it only has about
    2000 pages on Google competing against it. That’s much less competitive than the 1
    million results returned for “mens clothing.”

    WordTracker calls the popularity and competition ratio the “KEI” or Keyword
    Effectiveness Index. The higher the KEI, the more effective the keyword will be for
    you.

    Therefore, targeting relatively popular niche keywords has the following four
    advantages:

      1. Niche keywords still produce a nice flow of traffic if you’re careful to pick ones
          that still have good popularity.
      2. Niche keywords will significantly increase your chance of success. Achieving a
          top ranking will be much easier with a niche keyword phrase versus a very
          broad, highly popular phrase. No top ranking can be guaranteed in an organic
          search engine like Google. There are simply too many variables. Therefore,
          you’ll greatly increase your chances of success by choosing less competitive
          keyword phrases. Work smarter, not harder as I like to say.
      3. Niche keywords will save you time. While you could use various tools and
          research to achieve a top ranking for “mens clothing,” the time required to do
          so may not be worthwhile. Let your competitor waste their efforts on the ultra-
          competitive phrases. In the same amount of time they spend trying to achieve
          a single top ranking for your industry’s most popular phrase, you could
          achieve top rankings on twenty other phrases.
      4. Niche keywords yield more sales per visitor. That’s because these keywords
          are more targeted. Therefore, these prospects have a better idea of what they
          want. If they find it on your site at the right price, then your chances for a sale
          are much greater.
3. Brainstorm for keywords in your categoryThere are many ways to brainstorm new
   keyword phrases. You can examine the content and the meta tags on your
   competition’s Web site to see what phrases they consider important. While this is a
   good place to start looking for ideas, there’s no guarantee they are targeting the best
   keywords. You must check these keywords against the corresponding popularity and
   competition factors. You could also consult with your thesaurus for synonyms and
   related phrases and correlate these to popularity and competition. Fortunately,
   WordTracker will do this for you within seconds. Simply type in the word “clothing”
   and it will return dozens of the most popular keywords, with the ability to drill down to
   hundreds more. In fact, the phrases you find here may trigger many new ideas to
   expand or grow your company’s business into areas you had not previously
   considered.
4. Choose only relevant keywordsJust because a keyword is popular with a low
   competition factor, doesn’t mean you should target that keyword or phrase. You may
   be tempted to optimize for phrases that are only loosely related to your site’s content
   — but DON’T.

    The phrases you target must be relevant to what you have to sell. It must also be
    applicable to what you have to offer on the specific Web page you are optimizing. How
    many times have you searched Google, landed on a page, and then backed out within
    5 seconds of arriving? That page had a top ranking, but it did not have what you were
    looking for.

    Perhaps the Web site did have what you wanted, but the product resided elsewhere on
    the site. Unfortunately, your visitor may never know this. If you target a keyword or
    phrase, then the page they land on must offer the products, services or content that
    they expect, or you’ll be wasting your time and your visitor’s time. At the very least,
    the page should offer direct links to the potential products and services they may
    expect to find there.

    How do you know what people are looking for on your pages? Simply check your Top
    Search Phrases report in WebTrends for a list of the keywords people searched on to
    find each page of your site. You may be surprised to learn that pages are ranking well
    on phrases that you had never considered. You can also see which keywords and
    phrases are driving the highest conversion and revenue, to ensure you maximize the
    return from your SEO effort. Once you identify these pages and search phrases, make
    sure you are giving the visitor exactly what they expect to find based on the phrases
    used to find the page.

5. Understand that keywords can have multiple meaningsIf you have a travel
   business, then your first thought might be to target the word travel. However, if
   someone is searching on just plain old “travel” are they:
        o   Helping their child with a paper on some aspect of “travel?”
        o   Looking for the “travel channel?”
        o   Looking to plan a vacation cruise?
        o   Preparing to take a business trip?
        o   Day dreaming about time travel?
        o   Looking for driving directions for their travel across the country?
        o   Looking for a travel club such as AAA?
        o   Looking for the perfect backpack or hiking supplies for a travel expedition?


    If you own a travel agency that specializes in vacation cruises and optimized your site
    for the single keyword “travel,” only a limited number of the people identified in the
    example above would be qualified prospects. This of course assumes that travel was
    not too competitive to begin with.
        While a top ranking on travel would yield a great deal of visitors to your site, many of
        them would select the “Back” button in their browsers, turn around and effectively
        walk out of your store! That’s not the outcome you’re looking for. When you select
        more targeted keyword phrases such as “Alaskan Cruise,” there is a much higher
        likelihood that you have focused in on exactly the right audience. It’s the difference
        between attracting actual buyers versus tire kickers.

        Doing a quick search in WordTracker is a great way to get a feel for all the keyword
        variations that your audience may be searching on. You’ll also discover which are the
        most popular, and least competitive. This is not only invaluable in regard to search
        engine marketing, but for your marketing efforts in general. If you haven’t tried
        WordTracker yet, simplydownload the free trial of WebPosition and click on the
        WordTracker Keywords icon.


SEO Tips and Tricks
1. New Domain? Old Domain?

Do not purchase a brand new domain unless you absolutely have to. Google now has an
“aging delay for all domains” check. New domains will be considered unreliable and need to
“age” before it gains importance in the google index. If you had to use a brand new domain,
expect to see 9-12 month delay before you are able to achieve top 20 position in any
keyword. The trick is buy an old or expired domain.

2. Don’t go for the popular keywords.

Do not try to tackle the popular keywords such as “travel” “computer”, instead add a word
before or after the keyword such as “travel tips” or “computer news”. Many top 20 positions in
less popular keywords is a thousand times better than a top 200 position in a extremely
popular keyword.

3. Design your site to be “spider-friendly”.

Remember spiders can not fill out forms or click on flash menus. Always have an alternative
HTML link that spiders can travel through to crawl your entire site. The best way to go about
this is have a sitemap that contains links to every page of your site. Google has a special place
for web masters to submit their sitemaps. Use
it! https://www.google.com/webmasters/tools/sitemaps



4. Only link out to non-spammer, non-linkfarm and quality sites.

The truth is, it doesn’t matter who links to you, you can have a thousand spammer and link
farms that have links to your site, and it won’t affect your rank with google. But if your site
contains links to spammer and link farm sites, your site will also be marked as spammer or
link farm. So the trick is, watch who you link to.



5. Put your most important keyword in your url and title tag.
Search engines such as google see your url as one of the most important factor for
determining relevancy. For example, the top 20 positions for the keyword “wallpaper” are
occupied by sites that contain the word “wallpaper” in their url. So if you want to achieve top
20 position in any keyword, the fastest way would be having that keyword in your url. Title
tags are also very important for search engines, especially the first few words, put your most
important keyword in the front of your site title.

6. Use keywords for folder names and file names.

This trick has became very well known recently. Use your relevant keywords for your sub-
folder names and file names. For example if you have a web page called “contact_us.html”
and your website is about selling “teddy bears”. Then use “contact_us_for_teddy_bears.html”
as your file name. Do the same thing for your folders and you will have a keyword rich url.



7. Make sure your site loads fast and rarely go down.

This may sound silly, but whenever a google bot or any other search engine spider visit your
site. They will test your page load speed. If your site loads very slowly, your page rank will
suffer as your site is now considered unfit for browsing. Also if your site is frequently down,
your page rank will go down real fast.



8. Never rename your webpage unless your site is new

For established and popular websites, renaming your webpages will kill your rank in the search
engines, you are essentially starting from scratch in terms of SEO. So if you are redesigning
your site, remember keep the old file names.



9. Never implement ANY cloaking methods on your site

Site cloaking was popular a couple years ago. It means show one version of content to your
visitors and show a different version of content to the search engine spiders. There are of
course legitimate reasons for doing this. But due to popular usage by spammer sites, it is now
considered instant ban if you cloak your site this way. Do not think the search engines will not
find out. Google now frequently send out unknown bots from unknown ips for the sole purpose
of detecting cloaked sites.



10. Do not over-optimize

Remember the most important asset for your site is not your search engine ranking, but your
users. Never SEO your site to the extent of hurting user experience. Over-optimization for
search engines may help you in the short-terms but you will wake up one day and find out
that your site only have “visitors” but not “users”.

				
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