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Contents December 2007 / Vol. 42
December 2007 / Vol. 42 www.ittimes.co.kr
Korea’s No.1 Information Technology Journal
3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
Spotlight : IT Policy of Presidential Candidate
Lee Myung-bak, Chung Dong-young (Pages 28~31)
Trade Industry : MOCIE Minister Kim Young-ju
to Support Exchange Risk Control (Pages 40~49)
Design Korea 2007 (Pages 48~49)
In-Depth report : IPTV, e-goverment, How IT is transforming Korea (Pages 56~61)
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U.S. $9.00 / KOR.£ 8,500
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ISSN 1739-2950
Dis
Graphic Design _ Kang Mun-suk
22 Cover Story : 3D Display 28 Spotlight : presidenial candidate 40 Special :Trade Industry
Chairman & Publisher Kim Tae -sub
Executive Advisor Han Kon- ju
President-Publisher Chung, Monica Younboo
Special Advisor Chang Hong-yul
16 Editorial 36 u-Life 66 Events Sketch Vice President Kim Byung-woo
Nothing Left to be Said Hanyang’s Odyssey Supplement Director Kim Joo-hyung
A Paragon of e-Government Usage Managing Editor Yeo Hong-il
38 Full Digital System vs Supernatural Power Senior Editor Matthew Weigand
17 Analysis 68 International Cooperation in Bathroomic Technology Editorial Director Lee Kyong-hwan
Lack of Innovation Stifling Games Industry 40 Special : Trade Industry 70 Liquid Crystal Valley - Chungcheong-namdo IT Industry Editors
Business Editor
Lee Chung-moo
Jeon Kyung-sook
MOCIE to Support Exchange Risk Control 71 GStar 2007 : Tough Competition in Competitive Online Games Koo Won-hum
Staff Reporters Chun, Clair Go-eun
18 Hot Issue 42 US$700 Billion Expected This Year Yeon Choul-woong
WiBro Technology Opens a New Chapter 43 uTradeHub, Key to Successful Trade 72 Patents Lee Suk-woo
Lee Kyung-min
19 ENOVIA Hosts Next-Generation PLM Seminar in Korea 44 KCAB Strives to Become Arbitration Hub of Northeast Differences between Korean, EU Patent Laws Freelancer Tim Alper
Ko Ki-wan
20 New Image for Government Offices Asia Photographer Shin Sung-won
Advertising Manager Jude Kim
21 Free Video Conferencing in the Comfort of Your Own Website 46 Dreaming of Design Renaissance 74 Book Review Art Director Kang Mun-suk
Digital Korea : Chapter 7, Electronic Government Designers Cho Hee-sang
Ryu Mi-ja
22 Cover Story 48 Finance IT Internet Manager Bok Dong-kyu
Display’s Future is Stereoscopic 3D Front Runner of Finance IT
Business Manager
Circulation Manager
Kim Chang-ho
Park Mi-jung
25 Status Report on Korea’s 3D Display Industry 77 Real-Time News Administration Manager Kim Si-hwan
Sales & Marketing Manager Yoon Jong-jin
Cutting Edge of 3D 50 Events Closing the Digital Divide Publication Team Manager Ko Yeon-sang
Incheon Selected as Preliminary Bidder for Robot City SMART Communications and Zad Mobile Win Best Mobile Financial Auditor Choi Eun-kyung
Financial Team Cho Hye-kyung
26 Expert Column 52 OECD Countdown Has Begun Advertising Award at the GSMA Mobile Asia Congress Correspondents
Emerging 3D Display Technologies: Applications of 3D 78 Emblaze’s Emoze Push-Email
N.America James Joo young-hoon
Europe Choi Young-zun. Lee Sung-ki
Displays 54 In-depth report Southeast Asia Lee Jin-bok
Drive for Realization of Global Mobile Society Far East Kim Moon-soo
IPTV : Hell’s Kitchen China Chun Jong-sung
28 Spotlight : presidenial candidate 79 Emerging Market for PCs with Built-in Mobile Broadband Oceania You In-kyung
56 Juicy Details of Korean e-Government SW Asia Choi Duk-hee
GNP Nominee Lee Proposes Seven Strategies for IT Industry 58 How Information Technology is Transforming Korea Part II 80 Symbian Welcomes Nokia N82 M.East Chung Jung-ja
30 IT Industry Competitiveness at Global Level Advanced Digital X-ray Detector Developed Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)
Korea IT Times Guide
60 Opinion Samsung Official Partner of Beijing 2008 Paralympic Games Published by KDC Times Co of the KDC Group
3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation
32 Academia Knowledge Covergence Movement Toward Another Future 81 Samsung Garners 32 CES Innovations 2008 Awards B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050)
Leading the Cyber University Generation Samsung Eyes Handset Plant in Vietnam
Tel: (82-2)3459-0664//0621/0678/0671
Http://www.ittimes.co.kr
62 Game & Content E-mail: info@ittimes.co.kr
Under the pertinent registration No. RA-09536 on Oct.2, 2003
34 Policy Direction International Mobile Gaming Powerhouse Advertising
Crystal of Culture Te l: (82-2)3459-0664 Fax: (82-2)515-2719
Subscription & Circulation
64 Country Report Tel : ( 82-2)3459-0678/0583
Close Partner in Global IT Dissemination Subscription Rate by Air Mail
Newsstand in South Korea: US$ 9.00(8.500 won)per copy
Within South Korea: US$97.00(91.800won)per year(12 issues)
Asia: US$131.80 per year(12 issue)
N.America, Europe and Middle East : US$199.80 per year(12 issues)
Africa, Central and South America and South Pacific: US$264.60 per year
(12 issues)
1 4 _ December 2007 KOREA IT TIMES
Editorial Analysis
Nothing Left to be Said Lack of Innovation Stifling Games
Industry
F
or the past year, this editorial feature has been a longer affect the Internet, and if they try they only look By Matthew Weigand
steady voice speaking on the issues of the current foolish. matthew@ittimes.co.kr
Korean IT industry. From the impact of Another thing that still must change before new issues
can be discussed is the copycat nature of Korea’s IT
N
international politics on Korean IT, to the face that
system. Everything that Korea has used to build itself up obody wanted to say it, but it be different, or to break the cycle, but women’s costumes. And there may
Korean companies use outside of their own country, to
to this point has been non-original technology. Although needs to be said. GStar 2007 they don’t. Tabula Rasa, a new offer- never have been quite so many
censorship on the Internet, this feature has tried to be the
Korean companies can arguably be said to be the market this year was smaller than ing from NCSoft for the western women wielding quite so many guns
voice of reason and dispense helpful advice. However,
leaders of the LED display industry, the original research last year. KINTEX in Ilsan, the con- gaming market, was portrayed by the since the days of the wild west.
without real change in the IT industry to create new
and development of LED display panels was done in US vention center where the event has game company as a break from the The most innovative part of GStar
issues, there is really nothing left to say without being
universities and laboratories over 30 years ago. And even been traditionally held, is divided old patterns of online game playing. 2007 was hardware technology from
repetitive. The only thing left to do is summarize.
though Korea is currently said to be the most wired nation into five equal sections. This year, However, early reports from testers Hong Kong. True 3D glasses-free
The ubiquitous dream of
with broadband Internet GStar only filled up 4 of them; one say that the same repetitive game computer monitors from 3DGame
Korea is a grand dream indeed.
penetration at over 51% per was kept closed. play that defines the genre is alive showed games in three dimensions
Every country has the ability
capita, the Internet and Another notable change from last and well. Frogster Studios was push- inside the computer screen. What
to dream of Utopia, but human
broadband technology also year was the absolutely humongous ing its own online MMORPG called was once simply rendered to look 3D
nature rarely fully lives up to
originated abroad. Korea must size of the booths. There were fewer Chronicles of Spellborn, which while was now three dimensional enough to
its dream. Remember that in
develop something original to booths from fewer companies this claiming to change the formula also touch.
chasing the idea of Utopia,
truly make a lasting impact on year, and the companies that did rep- seems to be falling into the same old There was also a notable absence
many cultures and peoples
the technological age. resent at the event had booths which rut. in the games show of mobile games.
have fallen to Dystopia
And finally, Korean were larger than most US houses. Another genre of games that were The possibilities of mobile handset
instead. Korea would be well
companies still have a NCSoft, Hangame, Nexon, SK well-represented at GStar this year games are interesting to contemplate,
off to consider this, and try to
fundamental problem with
avoid putting its people into Telecom, and Frogster Studios were was the online shooter. but in the land of the mobile phone
communication. Very often
an Orwellian nightmare of represented with absolutely huge CounterStrike is the best example of the games are still not coming
these companies will participate
oppressive technological booths, while other booths were the online shooter, is a staple of through. Mobile phones equipped
in an industry exhibition,
disinnovations. tucked into the free corners which cyber cafes and PC rooms the world with global positioning systems,
complete with booth,
And, it is also important to their skyscraper installations left over, and it is about 10 years old. A unprecedented networking and com-
pamphlets, girls, and flowers,
remember that while South vacant. slew of new games such as Point munications capabilities, and full
only to be unable to
Korea dreams its dreams of This booth trend can also be said Blank and Dead Six followed the color displays could redefine the
communicate with any non-
utopia, its closest neighbor to mirror the industry as a whole. same tried and true game play of gaming industry and blur the line
Korean businessmen who stop
and cultural ally dreams of its Very few Korean game companies point the dot at the enemy and push between reality and fantasy.
by. When asked in Korean about their purpose for coming
complete destruction. While the power of North Korea are profitable now, with many report- buttons repeatedly. Each game However, none of that was present at
to the exhibition, most Korean businessmen will put
has been safely ignored for almost 50 years now, the ing losses. Fewer game company undoubtedly features different guns, the show, and no one knows when it
attracting foreign investment as the number one priority.
power does not simply go away if the South does not think
However, there is an essential missing element in their logos can be seen at local stores as different graphics, and slightly differ- may come.
of it. Just like a neighborhood gangster that demands
formula, and that is a common language. International well. But not many understand why. ent feels to the same formula, but So, in short, there was no innova-
money and food in exchange for delaying violence for one
business investment can be sorely hurt by a lack of It may be a lack of innovation in they are all essentially the same 10 tion at GStar 2007 and there will
more day, the North threatens to get what it wants. And
communication. A good example of this would be the computer game trends. This year’s year old game. Nexon, makers of the probably not be any innovation at
just like a parasite drains its host of food and energy,
entire debacle of the Lone Star buyup of Korea Exchange GStar showed a large variety of wildly successful KartRider game, GSt a r 2 0 0 8 eith er. K o rean g ame
giving it a constant disadvantage, so does the North drain
Bank. Since its purchase of the Korean financial games that most computer game had even fallen into the online shoot- companies need to work new ideas
the South. Truly competitive growth in all sectors,
institution, the Dallas-based company has had nothing but enthusiasts have already played er trap with an online water gun game into an old and tired entertainment
including IT, can only be achieved after the parasite is
headaches due to unclear interpretations of Korean before. There is the ever-popular featuring the KartRider characters. industry which has already guided its
removed.
investment law. Korea must take up the mantle of Massively Multiplayer Online Role- In fact it seemed like the most first generation of children to adult-
Online censorship has also been spoken about in this
international responsibilities that it's growing position in playing Game, in which children who interesting facet of GStar 2007 was hood. Hopefully some company will
editorial at length. It would be well for those in power to
the world demands of it. In order to do this, it must should be playing outside spend the girls. On the internet, Korean be able to find a new idea and run
remember that they have spent billions of dollars to
communicate effectively with international leaders in hours in front of a computer perform- netizens, as they always insist on with it, but that brave and individual-
develop one of the greatest information-sharing networks,
politics, business, and finance. ing repetitive actions in a circular being called, began to refer to GStar istic company will probably not be
connecting 1.14 billion people together in a way that
Until such issues are resolved, there is nothing for this
governments can no longer control. In the same way that spiral for increasingly less frequent as GirlStar. There were many impor- found in the Republic of Kopying.
magazine to do but repeat, repeat, and repeat some more.
governments cannot control air, or water, they can no rewards. Each new game pretends to tant innovations in the field of
1 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 1 7
Hot Issue
WiBro Technology Opens a New Chapter ENOVIA Hosts Next-Generation PLM Seminar in Korea
partnerships with some of the world’s leading technology brands
including Microsoft and IBM. The event will also feature
mobile communications. Last October WiBro presentations by ENOVIA high-tech industry customers, LG
technology has been adopted as the sixth Electronics and Sun Microsystems, which will focus on the use of
international standard of 3G mobile communications, PLM for strategic product development. Among the guest
and in addition to that, entering November, its speakers, Jungwook Kim, a senior executive with Accenture Korea,
frequency band has also been selected as a common will use a series of customer case studies to highlight the latest
spectrum band of 4G mobile communications. Now R&D innovation trends.
it can safely be said that WiBro is prepared to be “As more and more companies focus on improving the way they
globalized. WiBro technology and related devices innovate and bring products to market, they are turning to PLM
and services will rapidly expand into global markets. solutions to enhance global collaboration, implement best business
Hearing the good news from WRC-07, Ju Jong-ok, practices and drive revenue growth,” said Mr. Andy Kalambi,
chief of frequency policy team of the Ministry of general manager of ENOVIA, Asia Pacific. “Over the last twelve
Information and Communication, said, “After months we have gained significant momentum with some of the
intensive, aggressive efforts to develop WiBro Mr. Andy Kalambi, general manager of ENOVIA Asia world’s leading brands and we feel that Dassault Systemes has an
technology, Korea has succeeded in commercializing opportunity to be a catalyst for thought leadership in the
WRC-07 conference, held at Geneva, Switzerland which selected it, and furthermore as the WiBro frequency band has Seoul, Korea, November 23, 2007- Dassault Systèmes (DS), a
WiBro frequency as common band. development of the PLM market in Asia.”
been selected as a common spectrum band for 4G world leader in 3D and Product Lifecycle Management (PLM)
The conference is designed to inspire discussion and
mobile communication, WiBro technology and solutions, today announced its inaugural ENOVIA PLM customer
collaboration among senior executives from leading global
services will go global before long.” He went on to day at the Marriott Hotel in Seoul, Korea. The event which is
On November 18, the Ministry of Information and companies on how they can fundamentally transform the way that
say, “Among the four common frequency bands being sponsored by Sun Microsystems, Greenbell Systems, BEA
Communications announced that the WiBro new innovations drive return on investment, increase profitability.
selected in the WRC-07, WiBro technology and its and CIES, will bring together an exclusive list of more than 250 of
frequency has been selected as a 4G mobile common The ENOVIA collaborative environment for Product Lifecycle
marketability are most powerful.” With regard to the the region’s leading executives from a variety of prospects and
frequency band. In the “2007 World Radio Management (PLM) addresses customers’ requirements across the
common frequency bands, many countries including customers to showcase innovative implementations, discuss best
communication Conference (WRC-07),” held in full spectrum of product and business processes, from small-scale
the UK, Taiwan, and USA, have implemented and practices and to outline the next generation of PLM solutions for
Geneva, Switzerland, the ITU (International teams to extended enterprises with many thousands of users. In
reviewed Mobile WiMAX service in the frequency global product development and manufacturing.
Telecommunication Union) has confirmed that the Asia Pacific, ENOVIA has developed great traction with customers
bands of 2.5GHz and 3.5GHz. But unlike these As the host of the event, Mr. Andy Kalambi, general manager of
WiBro frequency band of 2.3 – 2.4 GHz has been in a variety of markets including automotive, high tech, industrial
countries, Korea is able to immediately export ENOVIA Asia, will present ENOVIA’s strategy for growth based
selected as a common spectrum band of 4G mobile equipment and semiconductor. In Korea, ENOVIA has secured a
WiBro devices for 2.3GHz. Besides, since many on the recently announced V5 Service Oriented Architecture
communications along with the other three frequency number of new customers which includes LG Electronics, Halla
major countries have used the frequency bands of (SOA) which is the technical foundation for Dassault Systemes’
bands: 450 – 470MHz, 470 – 806. 862MHz, from Climate Control Corp. and Winia Mando.
2.3 – 2.4GHz for military use or satellite solutions -- bridging the gap between PLM and existing
which the frequency band for digital TV is to be To support these diverse markets, ENOVIA is structured around
broadcasting, it is relatively easy to convert it into a middleware. In addition, Mr. Kalambi’s session will outline the
excluded, and 3.4 –3.6 GHz. Meanwhile, Song Yu- three product lines; ENOVIA VPLM, ENOVIA MatrixOne and
common spectrum band for private sector. company’s commitment to packaging solutions to enable rapid
jong, chief of Radio Broadcasting Strategic Planning ENOVIA SmarTeam.
On the other hand, in case of the frequency band deployment, and its ability to develop long term, strategic
Bureau of the MIC, head of Korean delegation to For more information please visit www.3ds.com/kr.
Geneva Conference, said, “As the WiBro frequency of 450 – 470MHz, its bandwidth of 20MHz is not
band has been selected as a common frequency band only narrow, but also it is being used for European
for 4G mobile communication, global roaming will
be made possible. And from now on WiBro
3G mobile communication (UMTS 500) as well as
for ordinary wireless set and TRS (Trunked Radio
Samsung Develops Single-Chip RFID Reader for Mobile Devices
technology will briskly launch out into global System). So it is not easy to segment the market. In
markets, while WiBro-related services and devices case of the frequency bands of 470 – 806. 862MHz, SEOUL, KOREA – November 27, 2007, Samsung Electronics systems allow consumers to pull context-specific information
export will also be accelerated. the frequency band for digital broadcasting has to be Co., Ltd., a leader in advanced semiconductor technology, into their mobile devices while on the go. Our mobile RFID
For a long time the WiBro frequency band has excluded from it. Therefore, its bandwidth is to be announced today the development of its new single-chip radio single-chip technology is an important step in the evolution of
been used for military use and satellite narrower. In addition, it can be used only after the frequency identification (RFID) reader for mobile devices. ubiquitous computing environments.”
communications in the USA, Europe, and Russia. current analogue TV has been converted into digital Embedded RFID reader chips can provide consumers with While it can be embedded into devices such as mobile
Therefore, it has been expected that the WiBro TV. Until now the frequency band of SK Telecom’s product or service information retrieved from RFID tags handsets and handheld readers used in retail stores, initially the
frequency band will not be easy to be opened to the 800MHz has been a favorite band in the 2G mobile incorporated in items such as movie posters, clothing, and major application for Samsung’s new RFID reader chip is
private sector. WRC-07, however, has made a markets, but the MIC official said that the frequency museums or tourist exhibits. expected to be in card-type readers that plug into mobile
turning point. Accordingly, WiBro is expected to go band of 700MHz (now being used for analogue According to market research firm RoA Group, the global handsets. This will provide consumers with immediate access to
mainstream in global markets. The other common broadcasting), which has been selected as a common demand for mobile RFID is expected to grow from $26.9 billion the new technology.
frequency bands selected in the WRC-07 along with spectrum band for 4G mobile communications, is in 2007 to $701 billion by 2010, for a compound annual growth Designed for a UHF range of 900MHz, Samsung’s new chip
WiBro frequency not only has a narrow band, but more efficient than 800 MHz. This means that 700 of 196 percent. integrates an analog front end, a base-band modem, a processor,
also they are not available soon in comparison with MHz can be allocated for 4G mobile communication “We are enabling anytime, anywhere mobile access to and a memory chip. The chip’s 6.5mm x 6.5mm small form
W iB r o th a t c a n i m m e di a t e l y be use d for 3 – 4 G along with 800 MHz. information,” said Dr. Chilhee Chung, senior vice president of factor and ultra low power consumption level of 850mW are
Samsung Electronics’ System LSI division. “RFID chip reader ideal for mobile applications.
1 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 1 9
Hot Issue
Free Video Conferencing in the Comfort of
New Image for Government Offices Your Own Website
By Chun Go-eun
toclair@ittimes.co.kr Seoul, Korea November 19, 2007 -- PalBee announced today the Internet. Users can record these sessions and view them later
that it is offering its Mashup API to developers in order to at any time. Recorded sessions can also be embedded into a web
encourage the development of third party applications based on page or blog in the same way that YouTube videos are. For a
its new video conferencing service, PalBee.com. This API will small fee, its capabilities can be extended to support up to nine
allow bloggers and webmasters to embed a PalBee video people for an unlimited amount of time.
conferencing window directly. Anyone can provide static video PalBee has been developing rapidly. The company recently
conferencing spaces in their web page to chat face-to-face with announced a free recording option for its video conferencing
their visitors. Now PalBee's online video conferencing service is sessions, adding a new dimension to their web service. Users are
more freely available to anyone at any time, anywhere they can able to record their presentations with all the trimmings -
access the Internet. PowerPoint slides, custom graphics, sound, and video - from the
"PalBee is a free, cross-platform, flash-based service without comfort of their own desk. These presentations are then
installation or download hassles," said Albert Kim, CEO of immediately accessible for viewing anywhere the Internet is
Zenitum Inc. "Using this Mashup, you can develop your own available. "At PalBee, you can come alone and record your
On November 22, 2007, the Post Tower Opening Ceremony was video conferencing web application for your own site." webinars, presentations, or lectures," said Albert Kim, CEO of
held in the presence of Yoo Young-whan, Minister of One example of this new functionality is that a skilled Zenitum Entertainment Computing. "This format of delivering a
Information and Communication, Congressman Yoo Seng-hee,
Congressman Park Sung-bum, and President Jung Kyung-won developer would be able to make a page full of video message, presentation slides with video and audio, is very
of Korea Post, pictured here at the tape-cutting ceremony conferencing rooms on a company's web site. This video effective over the Internet, especially for marketing and
conferencing wall could be staffed with customer support education."
representatives standing by to chat with customers, solving their PalBee is an excellent tool for educators. Professors can record
matchbox, but Post Tower is built in the shape
problems with a full communication range of voice, video, and their lectures using any combination of voice, video, graphics,
of the letter M. Its creativity and refinement
diagrams. and PowerPoint slides. Their recorded lectures can then be
grab the attention of citizens as they pass the
A closed beta test of the new Mashup API will begin in early embedded into their personal web pages in the same way that
building by. The building makes a triangle with
December. For more information about participating in the YouTube movies are embedded now. Teachers can also use the
the South Gate and City Hall. Also part of the
closed beta test visit Palbee.com. video conferencing feature in concert with the Mashup API to
design, the letter V is to wish a victory for
In today's expanding global marketplace, the person with the give students the benefits of a face to face meeting conveniently
Korea Post’s eternal success. Two wings are
information and the people who need the information cannot at home.
attached to the letter V to symbolize soaring
always be in the same place at the same time. Many PalBee is a tool for business. Businessmen who are separated
wings.
communication technologies such as mobile phones, email, or by distance can hold free, virtual face-to-face conferences at the
The building is 28 floors including 7
online messengers are useful but often inadequate for distributing comfort of their desks with the aid of that indispensable tool of
basements and the entire building is designed
large amounts of information to many people quickly. PalBee business - the white board. Planning sessions can go more
for energy sustainability with the best eco-
combines several features of other popular computing tools into smoothly when all parties involved have access to the same space
friendly products. The building was
one online application that requires only a free registration to use. and mouse-driven drawing tools. Using the Mashup API,
acknowledged for its top quality eco-product,
For instance, it can allow video chatting between people like companies can embed customer service windows into their web
first ranked information and communication,
Skype and MSN Messenger, but it expands that capability to sites to communicate more effectively with their customer base
and top score on intelligent design. On the 21st
speak to four other people at once instead of just one. It can also using voice, video, and diagrams.
floor there is an international meeting room
be used for slide show presentations similar to Flickr, but these PalBee is a tool for selling your products. The recording
with facilities to provide simultaneous
slide shows can be narrated or set to a soundtrack. Thirdly, it can function enables public relations personnel to present their
interpretation for up to 8 different languages.
Post Tower be used to show presentations like PowerPoint, but online, at any products to larger audiences than ever before possible. An
The resting lounge was created in the front of
time, and on any platform. embedded press presentation or investor relations speech is just
the building to emphasize the economic value and
PalBee fills the gap between expensive face-to-face meetings the thing to add personalized and relevant information to a
The Central Post Office, Seoul, was reborn as Post role of society.
with international associates and the impersonal nature of email. corporate web site.
Tower on November 22, 2007. Korea Post of the President Jung Kyung-won said: “Post Tower is
You can use PalBee for work - in marketing, sales meetings and PalBee is a tool for connecting with your friends and family.
Ministry of Information and Communication the symbol of the Postal service that has the role of
conferences. You can use it at school to present or view lectures, At its most simple, the video conferencing is a good way to speak
completed the construction of Post Tower on the site using the country’s property to benefit citizens. Our
school projects, and for online tutoring. You can use PalBee in to your friends and family members no matter where they are in
of the old Seoul Central Post Office and issued tower serves to connect 2000 de jure population to
your personal life for contacting your friends and family and the world. The recorded presentations are excellent for creating
celebratory stamps. The opening ceremony was held the South Gate trading area and Myungdong trading
sharing photos. The applications of PalBee are endless. narrated slide shows to explain your latest photos better than any
under the auspices of President Jung Kyung-won of area. We expect to contribute for the expansion of
PalBee is a video conferencing service that allows up to five text caption can.
the Korea Post. local economy.”
people anywhere in the world to speak, see, draw, type and share Zenitum is a next generation Internet communication service
Post Tower was designed to redefine the image of Post Tower is to be Myungdong’s new landmark
visual aids with each other for up to one hour. Its flash-based and solution developer headquartered in Seoul, South Korea. The
a government office. It has been said that previous and a business model for other government office
web interface requires no downloads, no installations, and is truly company dedicates to develop unique solutions based on
government offices were built in the shape of buildings.
cross-platform, working on any computer system that can access computer vision, 3D graphics, and video technologies.
2 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 2 1
Cover Story 3D Display
come this trend, theaters have nology.
to create new strategies to Particularly, most telecommunication
Display’s Future is Stereoscopic 3D
attract the audience back to the and broadcasting systems, transmission
theater. 3D film is the answer equipment, and terminals will be upgraded
that theaters are looking for. to support stereoscopic 3D technology
Audiences will agree to pay around 2010. This upgrade will create a
“The world is not flat.” more money than for a 2D film.
And theaters can easily raise
huge new market.
Would music lovers accustomed to stereo ever go back to mono? the admission fee from 50% to KDC’s technology is known
3D video users would never go back to a flat world either. 100%, which will greatly world-wide
increase their revenue.
The world will never be flat again.
By Yeo Hong-il For example, Beowulf was
info@ittimes.co.kr LG Electronics and MBC’s trial performance of screened as a 3D film in 638
3D-DMB broadcasting on April, 2006
and 3,153 screens. The admis-
Zemeckis, has been recently released in sion fee per person was on average two
3D ; fourth generation of display over 800 screens all over the world. dollars more expensive than other movies.
First there was black and white, then Additionally, famous film directors However, an astonishing 40% of the entire
color, and then HDTV. The next genera- such as Steven Spielberg, Peter Jackson, income for the movie was gained by 20%
tion embodies a sense of perspective just and James Cameron are planning to of the theaters screening the 3D movie
like man’s eyes. Today’s TVs show a release new 3D films in 2008 and 2009. (Paramount 2007-11). A complete view of Telson TNT, KDC
crystal clear image and are an attractive Group’s affiliate (KDC Corp.’s all 3D
Blockbuster movies such as Star Wars, Spectators also enjoy 3D films, because production line are being installed)
decoration in any living room. But how Alien, King Kong, Transformers, and 3D can embody a new experience that
will these TVs look in the future? Terminator are scheduled to be converted audiences have never seen before. ETRI and other governmental institutes
Recently, many experts have been start- to 3D and re-released. Stereoscopic 3D development in every started a 3D business in 2002. As an start-
ing to discuss the next major display after Jeffrey Katzenberg, CEO of related industry creates a new huge market up company in the private sector, KDC
the first three generations of black & grams. Japan- DreamWorks, recently proclaimed that all by forcing all displays and recorders to (Korea Digital Communication
white, color, and HD. based BS, a movies will be produced in 3D. Monsters support 3D technology. Lots of 3D con-
in the US. Corporation) is leading the stereoscopic
Audio has also evolved from simple satellite broadcasting company, is vs Aliens, which is planning to be released tent will be created to meet the customer’s
Now there 3D business in Korea.
mono radio to surround sound stereo. preparing to test 3D broadcasting by in 2009, will become the first movie to be demands. Stereoscopic 3D will create the
are over 700. KDC group(www.kdccorp.co.kr)
Now video will take a similar step, from the end of this year. A Shanghai produced in 3D by DreamWorks.
It is forecast that 3D films will be screened next era of the display industry. founded in 1972, is greeting its 35th
flat screen mono to 3D reality, and touch cable company announced that 3D content Why are 3D movies more attractive
in over 6,000 US theaters within the next anniversary this year. It has four affiliates
viewers like never before. will be broadcast to 560 million sub- than 2D movies? We can find the strong
scribers next year. three years. Strong governmental support and listed its name in KOSDAQ (Korea
After experiencing the next step, view- points of 3D film. Why are all concerned securities Automated Quotations) in 1996.
ers will never be satisfied with flat displays The Big Five companies in the global Korean theaters expect similar growth.
parties such as production companies, the- The group’s turnover amounts to US$110
again. Stereoscopic 3D is the next display LCD TV market, Samsung, LG, Philips, Since 3D theater systems were introduced
aters, audiences, and directors interested in million, employs 800 workers and has spe-
generation. Sharp, and Sony, already released several to the Korean Film industry for the first
3D film? cialized in the IT industry for 35 years.
Stereoscopic 3D uses Binocular products which support 3D display native- time at the end 2006, there are now 36 3D
Production companies, for example, After KDC realized that stereoscopic
Parallax technology to give the images ly -- from household TV sets to cellular theaters. Within three years, there will be
want to work with new technology and 3D leads the next generation display
depth, projected in front of the screen. phones. Many experts forecast that con- over 350 theaters. (CJ CGV, at Bussan
increase revenue. The technique of pro- industry, KDC rushed into the 3D business
Recently developed technology enables sumers will enjoy 3D broadcasting in the International Film Festival in 2007) The
duction keeps developing day by day, but in 2004 and has been cooperating with
audiences to enjoy 3D images without the home around 2009. Korean Film Council (KOFIC) forecasted Several 3D cameras
3D images that forges an image identical MasterImage which has its own unique
need of special glasses. in 2006, “By 2010, there will be more than
to man’s natural eyesight is a magic which The Korean government shows strong stereoscopic 3D technology.
150,000 screen theaters around the world.
LG Electronics and MBC succeeded in 3D will change the landscape of allows film directors and producers to cre- support to raise 3D as next economic cash- Most engineers in MasterImage came
At least 30,000 of them will be 3D the-
transmitting 3D images to DMB cellular the film industry ate something beyond any previous cow after semi-conductors. The Ministry from big companies such as LG
phones during 2006 and 2007 pilot pro- The influence of 3D is getting stronger aters.”
dreams. of Information and Communication Electronics. MasterImage has its own
in the movie industry. Michael L. The market for 3D digital theater sys-
One of the biggest problems in announced their “3D VISION 2010”policy unique technology and know-how to
Campbell, chairman and CEO of the tems is expected to surpass two trillion
Hollywood is piracy. 3D films are rela- in 2005 which sets a goal to develop the develop 3D technology. KDC holds the
Regal Entertainment Group, the biggest won (US$2.16 billion).”
tively free from that due to their nature. next generation digital display by 2010. largest share of MasterImage stock and
theater chain in the United States, pointed How much will the current 3D movie
Finally, 3D can bring in higher profits As we follow the “3D VISION focuses on 3D R&D.
out at a presentation that 3D films will production industry change after the mar-
when investing a minimum of additional 2010”strategy, we can confidently say that KDC and MasterImage have succeeded
change the landscape of the film industry ket is enlarged?
production costs. most display and sound systems such as in developing 3D Phones, 3D UMPCs, and
in the coming years, considering box Four films, including two produced by
Theaters also experience more benefits TV Sets, Cellular Phones, MP3 Players, 3D Kiosks. Most notably, they have star-
office successes of 3D films to date. Disney -- “The Nightmare before
when using stereoscopic 3D. DMB Players, Digital Cameras, Digital tled the movie industry by developing a
(Reuters, March 27, 2007). Christmas” and “Chicken Little”, have
The large-sized home HDTV sets take camcorder, and other electronics will be 3D digital theater system. As mentioned
Samsung’s 3D phone tested on June 2007 The number of 3D theaters is rapidly already been screened in 10 countries.
the audience away from theaters. To over- converted to support stereoscopic 3D tech- before, KDC’s core technology has been
LG Electronics 3D phone increasing. In 2006, there were only 100 Beowulf, the 3D blockbuster by Robert
2 2 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 2 3
Cover Story 3D Display 3D Trends
tems with glasses all over the
world.
ing KDC and MasterImage’s patents.
KDC has received US$100 million in
Status Report on Korea’s 3D Display Industry
T
KDC and REAL-D’s equip- purchase orders from its customers so far.
he nation's research institutes, indus- monitors with a 2 billion won budget from A private academic society for 3D broad-
ment are mainly applicable to 3D KDC and MasterImage are supplying 3D
tries and universities have researched 1997 to 1999 to develop non-glass 3D dis- cast imaging which was founded in 2000 to
digital theater systems. Before systems and technology to more than 10
technologies on stereoscopic cam- play panels and then 20-inch display panels carry out more systematic and organizational
KDC succeeded in developing 3D global companies, including TCL. The
eras, multiview signal-processing, stereo- from 2000 to 2003. The SAIT plans to pro- 3D-related R&D is publishing related
equipment, REAL-D monopo- company’s stereoscopic 3D digital theater phonic broadcasts and glass 3D display pan- mote a project to develop 3D handsets during English essay books and holding a workshop
lized the 3D theater market. system has already been installed and els and non-glass 3D display panels. the next decade. every year.
KDC received a good reputa- played in the local market at the end of last The Electronics and Telecommunications Wit Vision manufactures and sells glasses The Korea Electronics Technology
tion from major Hollywood stu- year. CJ CGV, Primus Cinema, and local Research Institute (ETRI) made 3D TV for stereo imaging using LCD shutter-type PCs Institute developed basic technologies in
dios, after field testing. In com- multiplex providers in KOREA are using broadcasts during the 2002 World Cup or TV monitors and plans to produce 3D connection with SD-class multiview imaging
parison with other competitors, KDC’s 3D system. games after developing a HD-class stereo- videos. The company has a keen interest in pro- production and processing using 10 cameras
Hollywood 3D blockbuster Beowulf, released on Nov. 2007,
they said, “KDC’s system is Theaters in Taiwan, Hong Kong, and scopic camera and establishing related equip- ducing 3D films for adults through the Internet. as a part of development of next-generation
starring Ray Winstone, Angelina Jolie and Anthony Hopkins slightly brighter, better in perfor- other Asian countries are also using ment from 2000. The ETRI has taken part in Kwangwoon University has performed technologies supported by the Ministry of
mance and much better in price.” KDC’s 3D system. They screened “The research on Super-intelligent Multimedia a project of the Ministry of Science and Commerce, Industry and Energy from
KDC’s stereoscopic 3D the- Nightmare Before Christmas” and are now Anytime-anywhere Realistic TV (SmarTV) Technology, Supermultiview 3D Display December 1999 to September 2002. Now
ater system uses one projector. screening Beowulf. Recently, we have which is a national policy task of the Lenticular Sheet Technology Development Samsung Electronics has led the second
This system uses a circular finished field testing our 3D theater system Ministry of Information and Communication since 2000, and conducted a task in con- stage of the project.
polarized rotary filter which has with Paramount and Warner Brothers in containing various areas such as multiview nection with next-generation 3D display As the 3DTV is expected to develop into
been patented worldwide. This fil- the United States. KDC’s 3D system was 3D imaging and holography. technology development supported by the fourth-generation TV industry after
ter improves a sense of conformity approved by those companies and is now The Korea Institute of Science and Information Technology Research Center HDTV, major companies have shared relat-
and makes sure that the audience in use in their theaters. We are expanding Technology has been working on technolo- of the Ministry of Information and ed core technologies through establishing a
enjoys the 3D film comfortably. our market all over the world. KDC’s gies regarding multiview imaging, 3D imag- Communication with about 30 domestic network within the industry and established
3D LCD is the core component turnover in 2006 was US$65 million, but ing expression, immersion virtual reality pro- and international institutions since 2003. the direction of systematic R&D.
in non-glasses 3D technology. A forecasts that its 2007 turnover will be duction and multifocus imaging. Seoul National University is researching Samsung Electro-Mechanics introduced a
One Screen Theater which screens the unique barrier layout is the core three times more, or US$200 million. Samsung Advanced Institute of Integral Photography (IP)-based 3D dis- camera module which can process 3D
3D-Disney Animation “Meet the Robinsons” technology to make 3D content Technology (SAIT) developed 10-inch 3D play panels. images at KES 2005.
which uses stereoscopic 3D. Only
KDC (Cell Matrix) in Korea and The future of stereoscopic 3D
Cutting Edge of 3D
Sharp (Stripe) in Japan have The most popular attractions at
patents in Unique Barrier Layout Universal Studios in the United States are 3D Fair 2007
technology in the world. It is pos- the 3D movie experience screen theater
sible to convert KDC’s 3D LCD which gives audiences the feeling that they
are in the movie, by blooding air, shaking
What’s what in latest 3D technologies
display technology between hori-
A
zontal displays for theaters and ver- chairs, and even splashing water. This t the 3D Fair 2007 held in Seoul, Also from Japan, Mr. Yutaka Kanou of dimensional faces can be produced rapidly
tical displays for cellular phones. gives the image a sense of solidity that South Korea at the end of 3D Incorporated spoke about GPU and effectively through modeling processes
Additionally, the brightness and cannot otherwise be done. Display experts November, the 2007 International Rendering. 3D Inc has historically focused that select and combine specific pattern
viewing angle are the best in the all over the world forecast that stereoscop- Workshop on 3D Technology was held on on real-time 3D Visual Simulation (VisSim) parameters by referring to category code for
ic 3D display industries will get bigger and the 27th of November. There were many technology. While 3D Inc. has developed a characteristics parameters.
industry. By using such technolo-
KDC’s 3D Digital Theater System (left), bigger on a yearly basis. experts in the field of 3D displays who pre- lot of Virtual Reality (VR) based applica- One more noted presentation was by
gy, KDC will lead the 3D market
A bird’s-eye-view of 3D cinema (right) For example, if commercialized 3D cel- sented papers on a variety of subjects. tions with immersive displays, they are now Professor Byoungho of Seoul National
and standardization initiatives.
tested with the 3D Cellular Phone DMB lular phones just share one percent of the From Seiko Epson Co, Mr. Goro entering into the embedded 3D market with University. He presented a paper on Integral
KDC also has its own manufacturing
cellular phone market, 3D cellular phone Hamagishi spoke about the 3D display and an OpenGL ES driver implementation Imaging Technology. Integral imaging,
broadcasting pilot program set up by LG & equipment and process technology to pro-
sales will amount to US$5 billion on a double screen display technology of his which can be ported to various platforms which used to be called integral photogra-
MBC. duce 3D related components. All related
yearly basis. company. The multi-view display technolo- including hardware acceleration. 3D Inc. is phy, was invented 99 years ago. At the early
The strongest point of KDC is that the technologies are patented.
Audio has also evolved from simple gy is an operative technology in the point to also working on an innovative shader- stage the difficulty of making a two-dimen-
company is the only one in the world KDC’s its own unique technology and mono radio to surround sound stereo. expand the range of the observation area. enabling scene graph API, REMO, running sional lens array resulted in the development
which possesses all the core technologies experience in mass production in the stereo-
Now video will take a similar step, from And the step barrier method is effective to on both OpenGL and OpenGL ES. of the lenticular lens concept. Different
of 3D digital theater systems with scopic 3D business put them three years
flat screen mono to 3D reality, and touch improve the image quality of each image At a later session, Professor Lee Mi- from the lenticular method and the parallax
MasterImage, and has the mass production ahead of competitors and newcomers. KDC
viewers like never before. when multi view images are displayed. In seung of the Dong-ah Institute of Media and barrier method, the integral imaging tech-
facilities to produce all the parts and equip- officials are certain that KDC’s original
After experiencing the next step, view- addition, we have developed double screen Arts spoke about facial modeling by com- nology can provide full parallax within a
ment. technology and mass production experience ers will never be satisfied with flat displays display which can display double screen bining characteristic features in 3D. The viewing angle. Recently a few companies
KDC, REAL-D, Dolby, and Nuvision, are at least three years ahead of the competi- again. Stereoscopic 3D is the next display image, no-glasses 3D image and normal 2D advances in computer technology and net- have tried to build demonstration integral
have also succeeded in developing 3D tion. Although competitors rush into the generation. image without losing resolution by control- work environments have expanded imaging systems. In his presentation, he
equipment used in 3D digital theater sys- market they will not be able to avoid licens- ling the directivity of polarized light. researches on human existence in 3D. Three introduced integral imaging technology.
2 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 2 5
Expert Column
Emerging 3D Display Technologies:
ate cultural assets. In recent years, virtual is accessed by an instrument inserted in a developed a future digital library system
museums have been constructed in various vein remote from the heart. The instrument basing on floating 3D display. This system
parts. Digital archiving refers to recording, is threaded through the network of veins consisted of three parts such as two LCD
Applications of 3D Displays
storing, reproducing and sharing of intel- until it reaches the desired location. This monitors, one for displaying various menu
lectual information such as cultural assets image-guided therapy can use, for exam- items and the other for displaying their
by using digital media. Since the ple, 3D echo data of a cardiac phantom detailed information together with a 3D
researchers aimed to spatially cut the visual with a nearby guide wire. display system for realistic presentation of
field of an actual worshiper and reproduce Modern imaging systems such as CAT, selected items. When one student clicked
This is the fourth of a six part series on all aspects of emerging 3D Display the visual field directly, they paid particular MRI and PET scans generate 3D data files. one of the menu items displayed on a LCD
Technologies, Systems, Applications and Markets -- Ed. attention to unifying the reproduction size These files are often visualized for diagnos- screen, then its real image is produced in
By Kim Eun-Soo and the stereoscopic sense. A 100-in. tic purposes on 2D displays, either as the space as a form of floating 3D image
eskim@kw.ac.kr screen was projected using the polarized arrays of slices or as models of selected and at the same time its information is dis-
system so that three sculptures could be organs that can be rotated in space under played on the other screen. A virtual 3D
S
ince the invention of ‘the aquarium is an ideal subject for stereoscop- reproduced at full scale. The viewing angle mouse control. museum was also developed by 3DRC. In
Stereoscope’ in 1838, many kinds of ic presentation. In an actual aquarium, the was adjusted so that the sculptures would These images can also be shown on this system, real scientific and cultural arti-
3D display systems have been devel- fish are seen through the glass or plastic appear to be full size on the screen. The stereoscopic or volumetric 3D displays, facts can be virtually displayed in space.
oped and used for various applications. In surfaces of the water tank. With stereo- convergence of the axial axes of the left especially for planning of treatment. The There are some additional industrial
fact they have been at least proposed for scopic images, the viewpoint can be moved and right cameras was set to equal the visu- resolution and sweet spot limitations of applications that might benefit from 3D
virtually every application that uses 2D dis- into the water tank by changing the condi- al distance when the three statures are autostereoscopic 3D displays are likely to displays. In digital manufacturing a vir-
plays. In this column some applications of tions of the photography. That is, people viewed by the general public. The pho- preclude them from medical applications, tual, 3D representation can be created that
3D display are introduced can feel as if they were in the water tank. tographing sequence was based on the although Siemens has proposed using its will encompass an entire manufacturing
One of the 3D applications is the digital For this reason, many stereoscopic images actual worshipping sequence of walking autostereoscopic technology for medical environment. It has become a major
archive using stereoscopic images. of aquariums have been produced. through the main gate, entering the main applications. According to Siemens, physi- method by which companies shorten pro-
Researches on production of stereoscopic Another subject for stereoscopic presen- hall, worshiping the three statutes, and cians specializing in angiography (arteries duction cycles, reduce expenses and save
images were started in 1991 and initially tation is the statute of Buddha. The pur- watching the religious service performed and veins) will be able to utilize their sys- plant construction costs. Beyond that,
Kim Eun-Soo, Director of 3DRC/
they searched for suitable subjects for pose of this project was to verify the effec- by the priests. tem to view the vascular structure in 3D manufacturing technologies can be tested
Professor of Kwangwoon University stereoscopic presentation. For example, an tiveness of 3D displays as a way to appreci- 3D displays can also be applied to educa- and improve decision-making for faster in the 3D “virtual factory” without inter-
tion. In the educational technology field, and more confident treatments. fering with current product production.
much educational software with an enter- The Gadgets and Toys category covers This application is closely related to PLM
1) 2) tainment aspect has been developed. This a broad range of items, each of little or no software and the CAD applications.
software tries to take advantage of a child’s practical utility. Two example systems While currently most displays in this
strong interest in multimedia. Many of these with 3D displays were shown by Frepar application are 2D, 3D displays could
edutainment programs are available on CD- Networks at CES ‘07. Both systems used introduce an intuitive user interface that
ROMs for PCs and on Internet web pages. autostereoscopic displays, which would improves the effectiveness of the entire
In schools, educational programs for probably be normal for a toy display. One process.
positive learning activities are also being of these was a “Virtual Communications Use of a 3D display is particularly effec-
examined. Some of them are classified as Pod” where a 3D girl appeared in the dis- tive in the virtual factory at visualizing and
‘open learning’ activities, which are a kind play, reminiscent of Princess Leia in “Star simulating robotic automation. In addition,
of educational approach that attempts to Wars.” The user of the toy could interact control engineers can use the 3D virtual
3) 4) 5) overcome such restrictions as grades and with the girl through an assortment of environment to digitally define, control and
subjects. interfaces including a “Samurai Phone” monitor automated systems.
3D displays can also be applied to medi- and provide her with new outfits, food, 3D technology can also be used in pro-
cal. Minimally invasive surgery that is one medicine, etc. The girl in the display duction for measurement and quality con-
of medial application involves making very talked back, presumably in Japanese. trol. 3D scanning is used to compare pro-
small incisions in the patient and interest- Frepar Networks intends to put this sys- totype and production parts to CAD files.
ing instruments and tools through these tem on the market in Japan in the fall of Sometimes this process is completely
small incisions. The operation is often out 2007 for just over US$300. There were automatic, with no routine visualization of
6) Photo 1: Presentation of Yakushi Nyorai to the public of the surgeon’s direct view and must be two applications that interested more than the results. Commonly, even when the
viewed on video monitors. Some systems, 50% of the participants, photo-mail and inspection is automatic, there is a 2D dis-
Photo 2: Surgical 3D HMD from Viking Systems
such as the one from Intuitive surgical from movies in 3D on cellular phones. Text play so the process control engineer can set
Photo 3: Frepar Networks 3D Toy Displays
Viking already use real time 3D imaging messaging with 3D inserts and 3D games up and check on the process. In some
Photo 4: Digital library system and display to aid the surgeon. on cellular phones also had relatively high cases, this application would be enhanced
Photo 5: Virtual museum system Another form of minimally invasive interest. by a 3D display to go with the 3D scanner
Photo 6: 3D cellular phone surgery is when an organ such as the heart 3DRC in Kwangwoon University and CAD files.
2 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 2 7
Spotlight Presidential candidate
Lee Myung-bak -- IT Policy
On the three IT-related public welfare
GNP Nominee Lee Proposes Seven
projects, Lee said, “First, I will drastical-
ly cut expenses for private education
through IPTV. I will enhance the content
Strategies for IT Industry
level of educational broadcasting through
IPTV and offer various two-way ser-
vices.”
By offering IPTV service under the
government’s supports, all people will be
able to receive high quality and tailor-
made educational service at anytime and
anywhere, he said.
“Secondly, the government will cut
will disappear unless we further develop Commenting that the software indus- communication expenses by easing regu-
technology and competitiveness in the try is much bigger than the hardware lations in order to help households
global market, Lee said, “I will rewrite industry in terms of value added, Lee reduce their financial burden,” said Lee,
the global IT history based on the assets said his government will actively foster adding that the portion of communication
of IT superpower Korea.” 110,000 professional manpower in the fees now reaches 7 percent of total costs
“First, I will utilize IT convergence as software sector and bolster education for households.
a core engine for Korea to take off linking academic and industrial circles. It will develop up-to-date communi-
Presidential candidate of the main opposition Grand National Party (GNP) Lee
toward a top-class country,” he said. The government will raise the portion Myung-bak who has a pleasant chat with venture start-up entrepreneurs cation service technology and activate
Related to this, the nation needs to of the nation’s software industry from the information and communication pro-
actively foster such IT convergence new present 1 percent of the global market to jects, while reducing regulations on
industries as NT, BT, CT, robot and 2 percent in the near future, entering the ented city with new conception of ports for globalization of some sectors entry, M&A and frequency. Through
energy saving technology. ranks of the world’s top 10 software removing digital gap and optimizing effi- with high competitiveness such as game. introduction of such new technology and
Korea will push ahead with an effec- superpowers. ciency of city management, he said that At the same time, I will strengthen easing of regulations, the government
tive research and development system “Thirdly, I will create a venture the government will standardize and inte- government supports for a variety of dig- will lower communication fees to the
under which the government will place ecosystem where IT small and medium- grate U-city application technology and ital “hallyu (Korean wave)” contents maximum.
emphasis on development of foundation- sized venture companies can work expand relevant equipment and value industries such as disc, movie, game and “Thirdly, I will create a safe IT world
Presidential candidate of the main
based technology and the private sector actively,” the GNP presidential candidate added service market. publication. with no reverse function. I will build a
opposition Grand National Party (GNP) on commercialization of the developed said. “Fifth, I will foster the broadcasting “Sixth, I will make best efforts to cre- social safety network where mobile com-
Lee Myung-bak technology. Saying that large and small companies and communication convergence-related ate bright and healthy digital culture munication users can apply for emergen-
Along with this, the government will should develop together in the IT indus- industry as the key industry in the community that protects individual infor- cy help at anytime and anywhere in an
P
residential candidate of the main strengthen joint study with top-class for- try, Lee said his government will make future,” said Lee. mation,” said the GNP nominee. emergency case,” he said.
opposition Grand National Party eign companies for development of new best efforts to create IT-friendly environ- He said that the introduction of IPTV “For instance, I will push for encryp- “If elected as the president, I will
(GNP) Lee Myung-bak announced IT technology, he said. ment. has been delayed for several years, tion of transmission data and establish an exert all-out efforts to create favorable
seven strategies and three public welfare Through a u-healthcare system such It will actively foster IT small and showing the problem stemming from authentication system, while removing environment for use of information by
projects for development of the IT indus- as remote-control medical treatment link- medium-sized venture companies now ineffective regulations. Accordingly, I barriers for use of IT products and ser- improving laws and systems related to
try on Nov. 21 that he will push for if ing doctors and ambulances, it will try to standing at about 20,000 as the “strong will eradicate despotism of those with vices. In a nutshell, I will create a world protection of individual information and
elected in the Dec. 19 presidential elec- help people reduce medical expenses and ones” to lead the national economy. vested rights and egoism of government without digital divide where everybody strengthening entrepreneurs’ voluntary
tion. actively prepare for the aging society. At the same time, the government will agencies. can enjoy IT benefits,” Lee said. restraint,” Lee said.
At an IT policy forum held at the FKI “In a nutshell, I will make a strong provide IT venture firms with public In keeping with the convergence era “Seventh, I will build the Korean At the same time, I will supplement
building in Yeouido, Seoul, Lee said that push for a family doctor system of one buildings, state or public-owned land and of broadcasting and communication, I Peninsula that becomes one with IT,” institutional problems about cyber ethics
he will make all-out efforts to make doctor per one family,” said Lee. cable tunnels at a minimum cost to help will enact relevant law in cooperation Lee said. and bolster ethics education on informa-
Korea a digital superpower in the world The government will industrialize them expand investment and enhance with the National Assembly to enable To expand exchanges and cooperation tion and communication to improve
if he becomes the nation’s next president. knowledge foundation by enhancing the global competitiveness. convergence of communication, broad- between South and North Koreas in the Internet environment for youths, he said.
“At the same time, I will become the degree of IT use in the domestic service Besides, it will expand tax supports casting, electric wave and contents, he communication and broadcasting sector, “By abolishing unnecessary regula-
nation’s top chief information officer sector and upgrades the IT portion from such as lowering of corporate tax rate said. I will enhance mutual confidence and tions, building healthy corporate environ-
(CIO) by combining passion and leader- the present 65 percent of the gross and tax deduction to IT small and medi- Along with this, I will hurriedly push understanding between the two and nar- ment and combining economic entities
ship of IT business leaders based on domestic product (GDP) to 80 percent in um-sized venture companies. for early commercialization of broadcast- row the gap of the division. into one with my unswerving leadership,
state-of-the-art IT infrastructure the five years. “Fourth, I will build a future-oriented ing and communication convergence ser- “For activation of IT exchanges I will achieve another miracle for nation-
nation possessed,” said the GNP nomi- “Secondly, I will jack up the nation’s city model, U-city, where citizens can vice and construction of infrastructure. between the two, I will extend supports al development, especially in the IT
nee. software industry to the level of enjoy high-quality living,” he said. While intensively fostering the digital to North Korea for construction of infras- industry, if elected as the next president,”
Noting that the hope of the IT industry advanced countries,” said Lee. Explaining that U-city is a future-ori- contents industry, I will extend full sup- tructure,” Lee said. Lee added.
2 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 2 9
Spotlight Presidential candidate
government must be at the head so that
Chung Dong-young -- IT Policy
new industry and culture can be creat-
IT Industry Competitiveness
ed by big banging computer, tele-
phone, and TV.
With regard to software industry
at Global Level
activation way in view of the fact that
software’s ripple effect affecting to
industry and job creation is big, the
By Yeo Hong-il presidential candidate explained:
hiyeo@ittimes.co.kr “Digital contents market which
remained at 4 trillion won mark at the
beginning of 2000, reaches to 10 tril-
lion won this year and is forecast to be
the 17th President of the Republic of First as regards his IT public promise enlarged to 20 trillion~30 trillion won
Korea. which allows all nations to enjoy conve- level within several years.”
Touching upon that a leader who can nient IT service, it aims to embody a At this juncture, ‘Online Digital
draw IT cooperation of North and South nation without information disparity, to Content Business Development Law’
Korea is necessary, Chung said: “In forge a safe cyber environment, to mate- needs to be upgraded, he noted. On top
addition to propelling collaboration pro- rialize e-Government, and to enlarge u of that, Chung said that for the sake of
ject of North and South Korea aggres- City. software industry activation, capital is
Presidential candidate Chung Dong-young in a culture industry forum (right)
sively through IT, he will beef up our Through this, his new government necessary. At present, R&D investment
leadership in the international commu- will enlarge a budget to solve informa- in comparison with GDP is remaining at
nity by enlarging IT field’s ODA tion gap, prepare a whole range of mea- as the world through IT, cooperation the government can make SMEs star one third of the average of OECD coun-
(Official Development Assistance).” sures to forge a safe cyber environment project propulsion of North and South enterprises. try and the relative importance of soft-
Aiming at his counterpart presiden- and export Korean-model u-City model Korea through IT, IT ODA enlargement, Furthermore, he pledged that his next ware R&D investment too among IT
tial candidates, he pointed out: “He to oversea countries, Chung said. and global IT corporation nurturing will term new government will promote industry remains at one fourth.
doubts how we could pave the way for Second as to his IT public promise to be driven forward in his new govern- M&A between SMEs besides forming In conjunction with this, the United
an IT Korean peninsula era with die- forge IT industry competitiveness as ment. Especially with regard to cooper- global software nurturing fund etc. New Democratic Party’s presidential
hard cold war thought.” global top notch, Chung spoke that his ation project propulsion of North and candidate points out: “Above all, to pro-
Presidential candidate Chung Dong- Furthermore, he criticized: “He new government will secure global South Korea by means of IT, he said A doubt whether all could be duce star enterprises such as Google,
young of the United New Democratic doubts how could we forge ‘IT Power technology competitiveness, dig out that his new government will forge implemented Amazon, and MS among software
Party (UNDP)
Korea’ with worn-out and opportunist next generation growth engine, nurture Haeju special zone as an IT special Besides, the United New Democratic SMEs is pivotal.”
C
an Presidential candidate Chung standpoint which regards Kaesung component material industry intensive- zone. Party’s presidential candidate pledged In connection with this, he said that
Dong-young of the United New Industrial Complex as a project that runs ly, and last but not least allow Korea to Fifth, Chung emphasized the impor- himself to communication & broadcast- his new government will make ‘The
Democratic Party (UNDP) into red figures.” be grown as a global software power. tance of creating jobs by means of IT ing convergence 1 million jobs creation backbone enterprise nurturing support
become the first President of the Chung added, “By driving forward In order to secure global technology SMEs venture start-up restoration. As through media big bang. law’. Moreover, he stressed that back-
Republic of Korea who accomplishes Haeju area economic special zone as a competitiveness and to dig out next gen- IT policy tasks for this, the presidential As a precondition for communication bone enterprise belt must be nurtured
economic reunification of North and form of IT special zone, his new gov- eration growth engine, his new govern- candidate names to nurture 300,000 dig- broadcasting media big bang, Chung intensively, explaining that backbone
South Korea by means of IT? ernment will maximize economic effect ment is going to invest 2.5 trillion won ital family companies, to drive forward pointed out: “The government must not enterprises which reached to 1,600
In an IT Policy Forum who invites plus devising economy territory expan- (US$2.7 billion) in developing the core job creation-model IT Restart policy, catch an ankle at the least because an enterprises when IMF bailout program
the 17th presidential candidates under sion.” technology over the upcoming five and to nurture the core elite IT manpow- Ubiquitous advanced power can be done took effect, have to be boosted up to
the auspices of the Federation of Korean years and 350 billion won (US$380 mil- er the market wants. not by the government, but by the civic 2,000 enterprise at the minimum.
Information Industries, presidential can- Communication broadcasting lion) yearly in commercializing growth Right now, 20,000 SMEs are in enterprise.” About Presidential candidate
didate Chung attracted attention by say- convergence engine product technology by 2010, charge of over 60% of GDP and over He further pointed out that current Chung’s public pledges of the United
ing that IT will serve as the blood vessel As regarding presidential candidate according to Chung. 50% of employment on the peninsula, scattered structure such as MOCIE, New Democratic Party, it is said that
which links divided North and South Chung’s 5 IT public pledges, his IT As to his IT public pledge to spear- but it is difficult to find out examples MIC and the Prime Minister’s Office participants showed their response that
Korea. public commitment is to allow all head convergence service around the which have grown for them into back- hampers to implement policy, adding candidate Chung’s IT public commit-
Through his keynote speech, held at nations to enjoy convenient IT service, globe, Chung said that his new govern- bone enterprises. Referring to a fact that in that respect, similar overlapping ment and policy task are more concrete
FKI (the Federation of Korean to forge IT industry competitiveness as ment will strive for convergence ser- that an alternative SMEs equipped with function must be garnered with one by than candidate Lee Myung-bak’s public
Industries) Building on last November global top level, to spearhead conver- vice’s early introduction such as IPTV technology power can grow, is the core diminishing ministry number. promise.
21st, Chung committed himself that his gence service in the world, to communi- and industry activation besides grafting part of his keynote speech that day, In particular, Chung attracted inter- However, some participants raised a
would-be new government will commu- cate with North Korea as well as the traditional industry on IT. Chung pledged that his would-be new est by saying that in the light of the doubt whether all could be implemented
nicate with North Korea as well as the world through IT, and to create jobs by With regard to IT public promise to government will improve system and fact that Communication and broad- really just as one thought because his
world by means of IT if he is elected as means of IT SMEs restoration. communicate with North Korea as well forge policy as well as culture so that casting convergence led 10 years, the public pledges are too many.
3 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 3 1
Academia Daegu Cyber University
Leading the Cyber University Subscribe
Generation Now!
November 2007 / Vol. 41 www.ittimes.co.kr
parts in the Metropolitan areas, Daegu Korea’s No.1 Information Technology Journal
Cyber University is in a disadvantageous
position in securing professors, but it
3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
could join the ranks of distinguished
cyber universities -- different from those
in the Metropolitan areas -- by pursuing
pan-nationalization based on a specializa- A round table conference in the Metropolitan area
Toilet Revolution, Changing the World (Pages 62~63)
tion strategy and by pursuing globaliza- Analysis (Pages 22~23)
u-Life : Hyundai Engineering and Construction (Pages 26~27)
Gale International (Pages 30)
tion based on a globalization strategy. dance with such a specialized policy, versities play a central role of the life-
CVCE 2007 (Pages 34~40)
Expert Column : 3D Display (Pages 78~79)
As Daegu Cyber University and Daegu Daegu Cyber University stresses a spir- long education through developing con-
University belong to the same corpora- itual education which well-matches the tent-related techniques, flexibly operat-
tion, the two universities share various distinguished specialized school by ing school affairs and introducing fair
facilities, faculty and infrastructure. The making the educational ideology, evaluation system.
two schools plan to pursue a cross regis- “Embracing the World with Love and
46 0 u r
e
at
U.S. $9.00 / KOR.￦8,500
~5 7
Suggestions to Education
(P a r F e
tration system later. Daegu Cyber Devotion,” as its representative brand.
11
)
es 2 0
5
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GS cia
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ag
ISSN 1739-2950
Sp
University signed international exchange The nation’s cyber universities have Ministry for development of
agreements with Nova Southeastern
University in the United States and a uni-
been under control of a law on the life-
long education. Through a revision, how-
Cyber Universities
The Ministry of Education and Open new vistas
Na Do-sun, President of Korea Science Foundation (left) and Lee young-sae, President of
versity in Yonbyon, China in 2003 and
with Edith Cowen University in Australia
ever, those which want to do so can trans-
fer to a law on higher education from next
Human Resources Development will
have to provide more assistance than
to the IT World
Daegu Cyber Univesity (right) shake hands over a mutual cooperation agreement
in 2005. The Cyber University is going to year. It was not easy, but thanks to help now for cyber universities. The nation’s
D
aegu Cyber University was Daegu Cyber University has pursued a prepare practical cross registration sys- from many persons who want to witness cyber universities have a history of less The most reliable
selected as an excellent universi- specialized university in terms of special tems with diverse universities. development of cyber universities, the than 10 years. They are children younger
ty by the Ministry of Education education, social welfare, counseling and Daegu Cyber University is a special- related law was rewritten in September. than 10 years old. Therefore, the govern- source of IT
and Human Resources Development in treatment. As a result, it has become one ized university centered on special edu- In addition, many people from diverse ment should give financial and adminis- information for your
2007 and it has become the only excellent of the most specialized universities cation, social welfare, counseling and fields helped the cyber universities unite trative support for the cyber universities
university in Yeongnam (South and among the nation’s cyber universities. therapy. The school is unmatched by one another and they could see a festival to further develop. The government also
business success
North Gyeongsang provinces) province. In the meantime, to produce practical other cyber universities in these areas of those schools. should extend help so that the cyber
This is a result of steady efforts of talents for the rapidly changing knowl- and it plans to advance into the most Now cyber universities are facing schools can play a leading role and make
Daegu Cyber University since its founda- edge-based society in the 21st century, specialized university in the nation by increasingly fiercer competition. They developments in accordance with the Korea IT Times
tion for development of quality educa- Daegu Cyber University is providing the including an off-line school as well so far have concentrated on exterior demands of the times through easing the giving you spot-on
tional service. The university has exerted students with opportunities to have more beyond the cyber university. In accor- development but now they will have to regulations and making fair assessment.
efforts to provide better service and edu- than one major and obtain vari- upgrade various conditions including If a revised law on higher education is information
cation in all the related areas as well as ous licenses by organizing cur- quality of instruction as higher educa- prepared in 2008, cyber universities will to survive in today’s
be transferred to the law. Besides, a few
the quality of content. riculum according to students’ tional institutions from next year. In
of those universities will be allowed to
globally-competitive
“I want to thank the students, gradu- demand. order to pursue the ideology of lifelong
ates and all the persons who love and For example, students who education and to become a de facto establish undergraduate and graduate world
cherish Daegu Cyber University for such take the prescribed course of higher educational institution, they will schools. In that case, cyber universities
a favorable result,” said Daegu Cyber study can obtain two or more have to provide high-level education will certainly take charge of the general
University President Lee Young-sae. licenses among licenses of nur- and service by strengthening all the public’s lifelong education as higher edu-
Since its foundation, Daegu Cyber turing teachers, social workers, areas. Then they will become cyber uni- cational institutions pursuing lifelong Korea IT Times:
University has been aimed at becoming a lifelong educators, art thera- versities to be trusted and loved by stu- education and will become central institu- http://www.ittimes.co.kr
tions which make contribution for devel-
specialized university. As a cooperative pists, care workers and healthy dents and people. Besides, as a future Phone: 82-2-3459-0664
opment of the nation’s higher education
university sharing facilities, faculty and family specialists. university leading the knowledge-based E-mail: info@ittimes.co.kr
An educational - Industrial exchange agreement for the knowledge-based society of the
infrastructure of Daegu University, Compared to its counter- 21st century, we will help the cyber uni-
with Sungsimwon 21st century.
3 2 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 3 3
Policy Direction GITCT
Crystal of Culture
an ideal contributor to nication is essential in culture. Instead
one’s life and happiness.” of claiming that ours is always the best,
One of GITCT’s major pro- we try to respect other cultures and
jects was establishing exchange each other’s strength,”
infrastructure for CGI President Kim added. Indeed, President
applications. This project Kim was appointed as the CEO of
was set off at the start of GITCT in spite of his different cultural
2005 under the goal of background. Although President Kim
making three businesses was born in Kyungsang province, the
per year. In 2008, the city Gwangju chose him out of respect
Global CGI Production and the belief that his cultural differ-
Center was built and CGI ences would contribute to the improve-
clusters were formed. As a ment of their city.
result, 26 TV shows and 1
By Chun Go-eun DVD were produced since Gwangju and its philosophy on
toclair@ittimes.co.kr 2005, and 1 VFX is cur- the u-city
rently in production. Fully 83.5% of Gwangju’s popula-
Approximately 100 job tion possesses PCs and 76.5% of them
mation, culture, and industry. The live well with culture. It is our best positions were created and have access to internet. The numbers
Gwangju Information and Culture interest to encourage the companies to expert labor training pro- are quite high compared to any other
Industry Promotion Agency (GITCT) apply technology to form business mod- grams were held twice and city in Korea. When the subject of a
was promoting information technology els of culture and art, and transfer the trained 80 participants in ubiquitous town was brought up during
in the best interest to converge IT and models from producers to consumers total. the interview, President Kim shared his
culture to further benefit industries. with our marketing ability.” CGI development laboratory The next project also philosophy of ubiquitous technology.
As President Kim noted, content rep- showed Gwangju’s determi- The ubiquitous word itself means, as
GITCT, culture hub of the city resents today’s culture, and content able rules and regulations, and encourag- nation to live well with culture following President Kim defined it, “being avail-
The Gwangju Information and should be created with a specific plan to ing open software promotion programs. running cultural content planning and able anytime and anywhere. Therefore
Culture Industry Promotion Center is reduce duplication. Korea’s broadband Other main roles of GITCT include creative studios. Four animations have the most important part in the word u-
focusing on promoting the software and penetration and free running digital mul- training of labor via educational pro- been produced and 1 piece of conver- City is standardization. If something
content industry, which represent the timedia broadcasting (DMB) is great. grams to either start a business or gence content is in progress. This creat- exists in Seoul but not in Gwangju, how
culture we live in today. “We seek the Any free time that today’s consumers upgrade the business. Also, GITCT sup- ed 5 companies and 21 job positions. can it be ubiquitous? We together have
trade of digital content as our next-gen- have on the street is now occupied by the ports the companies with any facility The last project is to find specific con- to separate the roles and work in collab-
eration growth engine and strongly content in DMB. However, people can’t and tool a company lacks with the tent brand products and support its pro- oration until the completion of the ubiq-
believe that it is the future of Gwangju. expect any other content than re-runs or infrastructure GITCT has. GITCT is duction and marketing. This helped uitous life.” President Kim added that a
President Kim Young-joo of Gwangju Our regional brands Home of Loyalty, the same reality shows that can be prepared to assist the companies with three local content companies to grow u-City should be the amalgamation of
Information and Culture Industry
Promotion Agency
Home of Art, and Home of Tastes have watched on TV. Dr. Kim further stated, everything from marketing support to and complete 1 animation and 1 mobile nature, humanity, and culture. “A city
been lifted from stagnation with digital “Specific content for DMB should be cultural content industrial facilities sup- animation. A film drama is currently on is a crystal of culture. Therefore, the
R
apidly changing information technology. Thus, our goal is to nurture made like UCC that approaches the port. As a result, 39 small and medium its way to be produced in the near future. culture of the city should be reflected in
technology often causes the the digital content industry as our viewers with creativity and new ideas. sized companies are sharing the building By strengthening labor power via the u-City. The concept of ubiquitous
younger generation to move regional strategic business,” said That makes UCC powerful in society with GITCT and are taking advantage of training and support, a piece of art is cre- technology as our growth engine
along with a new culture. However, as a President Kim Young-joo. even if they are cut short.” its infrastructure. When they seek to ated to contribute to the culture industry shouldn’t just be interpreted as a simple
pioneer of u-city construction, Korea He further noted that we are now liv- Dr. Kim agreed that Korea’s IT learn certain technologies, GITCT con- in the world’s market. Gwangju’s ulti- technology or an economic advantage.
should also remember that our long his- ing in an era where deep contemplation infrastructure is rather asking us to use nects them with universities and mate goal is to continue its support so Ubiquitous should be a total solution
tory would be nothing but a handful of fuses in our paintings, music, dance and the models to apply our creativity and research institutes as well as with over- that the area of cultural industry will for every aspiration a human seeks in
ash if there weren’t always people who tourism. “Gwangju has a strong cultural culture than focus on generalization of seas networks. The Kumho building, the take up 3% of the economy of Korea. life. Therefore, every aspect of litera-
put their lives at stake to pass down our basis. Almost every restaurant has the new information technology itself. tallest building in Gwangju where GITCT attends an annual event in ture, social science, technology, cul-
culture. Culture builds a country and paintings on the wall regardless of the One of the projects GITCT is highly GITCT shares the floor, is technically Hollywood called Siggraph to gain expe- ture, and art needs to be put together
information technology holds a country restaurants’ size in this province. interested in is Computer Generated playing its role as the city’s culture hub. rience and build connections to reach the towards the construction of our ubiqui-
together. Other times, IT is applied to Culture is very meaningful for the peo- Images (CGI) that can serve as a master global market. Some Memoranda of tous utopia.” He concluded by express-
create new culture and art. ple in our province as it should be. But key to the success of the culture indus- Broadcasts, movies, and Understanding with three companies ing Gwangju’s excitement to take part
The Korea IT Times took a little trip would culture pay the bills for our try. The Software Business Promotion animation overseas have been signed so far, and of Jeonnam’s state u-City project in
down to Gwangju in Jeonnam province, townspeople? That is the problem.” Group of GITCT strives to improve and President Kim young-joo said, GITCT is seeking to participate in co- Naju in a belief that Korea can go fur-
to find out the role of an agency that had President Kim continued, “Our biggest strengthen the software industry by con- “Culture exists when one has spare production with Japan, America, and ther when heads are put together to
every word we were looking for: infor- task therefore is to enable Gwangju to ducting market research, devising favor- time and money. Culture is therefore Hong Kong. “Interchange and commu- work in collaboration.
3 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 3 5
u-Life Hanyang Construction
Hanyang’s Odyssey
Hanyang Construction begins a new journey
at home in Korea
By Chun Go-eun
toclair@ittimes.co.kr
retrieve the glory of the Hanyang as the Underground LNG Storage
Corporation. To retrieve the glory of Reservoir Project, LNG Receiving
old Hanyang was what Chairman Lee Terminal P rojects , LN G St o r a g e Masterpiece of art and architecture, Seoul Arts Center June. 1996
Jung-koo and President Song Jae-oh Res ervoir P rojects , LN G St o r a g e
se t a s a goal w hen they boarded Tanks and Gas Trunk Pipelines. In is a skill and know-how that is also an
Hanyang Construction after 28 years fact, it was Hanyang Construction who important asset,” President Song con-
of e xperience w ith the D aew oo constructed the first underground LPG tinued, “A key for construction com-
Corporation. reservoir in Korea and its advanced panies to be competitive in the global
Hanyang Construction is remem- technology and methodology to devel- market is when the managing skills
bered by most for its creation of the op subterranean space is well respect- are put together with confidence and
apartment culture. Apartment com- ed in the country. advanced technology. And what
plexes in the Yeoido and “Construction is about architecture should be conducted to boost up those
Apkujungdong areas alongside the Han and engineering, meaning, manage- areas is something that we as a whole
River are often recognized for their ment of technology and labor,” can think about.”
President Song Jae-oh of prime location and the highest quality a President Song Jae-oh continued, Hanyang Construction is applying
Hanyang Construction residence can offer since the late “Think of a Global Positioning home network systems to its recent
Pyongtaek LNG Receiving Terminal
1970’s. Hanyang completed 69,143 System (GPS), it guides through constructions that allow the control of
H
anyang Construction’s journey units of private apartments since 1973 every step until it completes its given convenience. PMIS is also composed Hanyang Construction to gather the gas valves, lights, and heat from outside
through the last decade is rem- and Hanyang’s designs, interiors, and mission. Construction in the future of a Procurement Schedule Control pieces of a vessel and replenish the with a mobile phone. The research and
iniscent of the adventure of advanced technology influenced the will need a system like GPS to guide System (PSCS) that tracks delayed vessel with elite crew. Although the development will be continuously con-
Odysseus in the Greek epic. Since its new urban life style of Korea. and record through each steps of the items, operates forecasting, and large number of projects is a little ducted to take a part in the construction
e s ta b lis h me n t i n 1973, Ha nya ng An other s ignature building of construction, and further save the makes progress analysis. Documents challenge to work with, Hanyang of u-Life. Also, by applying IT to
Corporation was one of the leading Hanyang Construction is Seoul Arts pathway of construction to use in the and Drawing (Dwg) schedules are Construction will not stop until it Project Management Information
construction companies in Korea that Center, a masterpiece of art and archi- later time when any problem occurs controlled by PMIS system as well. regains everything it once had before Systems, the possible risk can be man-
successfully completed 70 projects in tecture. All technologies, a combina- or a similar project is requested by It monitors delayed Dwg lists, the the long journey began. Hanyang aged and prevented beforehand. The
the Middle East, Africa, and Southeast tion of contemporary and conservative the clients. Thus, we are currently status of Dwg and documents, and Construction is focusing on strength- slogan Dream 2010 stands for gaining
Asia. In December 1979 Hanyang fashion, traditional and modern art was using PMIS in our current projects.” controls their distribution. 3D mod- ening its company before reaching out the rank as the 20th largest construction
Construction reached its highest peak concentrated into the completion of The Project Management Information els perform simulations, interface overseas; however, it expresses its company in the world and earning
by ranking as the 12th largest con- t hi s mas terpiece of a S eoul A rts System (PMIS) was developed by checks, and Risk Analysis. All of next aim in the global market. “Years US$10 billion for income by the year
struction company in the world in the Center. The construction itself took 12 Hanyang in-house by engineers who these are helping “Hanyannians” to ago, when I visited Middle Eastern 2010. The strategy includes developing
reports of Engineering News Records years to complete. were devoted to take a part in retriev- work in the most efficient condition. countries like Libya, many Koreans the areas of engineering and technology
(ENR) and the Washington Post. But Hanyang Construction has also ing its glory. PMIS allows schedule President Song added, “Information were working as construction workers to build advanced multi-storied build-
the hero’s downfall began with the accomplished big projects like Sewage control by allowing putting detailed Technology allows everything to be at the site. But Korean workers no ings and intelligent houses. The second
IMF crisis and was challenged by sev- Treatment Plants, Water Supply and schedule and progress forecast. 3- set as a record. Even if the things are longer are seen as much at construc- part of a long journey will be taken at
eral shipwrecks and obstacles. The W a t e r Treatment P rojects in the dimensional Computer-Aided Design put down randomly, IT manages it tion sites overseas. What we need home to catch up with competitors just
shipmates were lost, numerous vessels Environmental Sector. Especially (CAD) and Time Management pro- automatically and sorts them in order. now is the skill to manage and interact the way it was for Odysseus when he
were wrecked, and the gods continued Hanyang’s technical excellence and grams were connected to form 4-D That is the advantage of IT we should with the foreign workers at the con- reached Ithaca. Hanyang Construction
to test its patience and wisdom. But extensive experience in energy pro- Risk Management. By looking at fully take in our construction industry struction sites overseas. will continue to provide a comfortable
all the hard times are passed now; the jects have built a good reputation in each pipeline put into a construction to increase the quality of our con- Unfortunately, Koreans don’t have and innovative environment that main-
wind became mild once again and the the field of general construction of site with 3D images, any possible risk struction.” much chance to learn the subject of tains a balance between nature, humani-
crew is fully charged with a spirit to LNG and Gas Related Facilities such can be monitored and prevented in It was a long way journey for foreigner management. Management ty, and technology.
3 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 3 7
u-Life SNU Bundang Hospital
Full Digital System
Lee Hak-jong continued. “Slipless
means that our prescriptions are trans-
ferred to pharmacies and labs electroni-
vs
cally. Filmless comes from checking
and interpreting X-ray, CT, and MRI
results on computer right after the film
was taken. Paperless stands for comput-
Supernatural Power erizing every possible bit of paperwork
during the administration that saves the
time of decision and sharing informa-
tion. Lastly, Chartless is the thing that
makes a ubiquitous hospital possible.”
Seoul National University Bundang Hospital’s steps Dr. Lee explained that every medical
to Ubiquitous Hospital record is digitized so that physicians can
access their medical records anytime
and anywhere. Doctors at SNUBH
diagnose all inpatients and outpatients
By Chun Go-eun with laptops and use the EMR system to
toclair@ittimes.co.kr Seoul National University Bundang Hospital
practice a fast and exact examination
and give treatment. seniors with diabetes and high blood save on charts or papers that patients
he can log onto a PDA and find out the patients. The medical indications sys- But what if a patient moves to Seoul pressure. When these elderly people have to carry from the doctor’s office to
amount of food a patient ate, the doses of tem tells the doctors the medical history and would like to visit his local hospi- checked blood sugar levels and got the hospital. Currently, local clinics
medicine a patient took, and the patent’s of a patient. If a patient was previously tal? Would the medical records be electrocardiograms at home, the infor- use an EMR system called With Doctor
vital signs. Real time communication treated at a different department, the CI transferable? That would be the true mation was automatically transmitted while SNUBH uses a system called
via PDA is allowing the doctors of in EMR system would let the doctor be meaning of ubiquitous. Unfortunately, through a wireless network. A wireless BESTcare. The slight difference of
SNUBH to be available for patients any- aware of it to consider in treatment. The the University hospitals are using differ- module was incorporated into each systems is a huge difference when it
time and anywhere. Clinical Data Warehouse in EMR stores ent systems from each other at this piece of equipment that transmitted the comes to diagnosing a patient whose
SNUBH invested 750 million dollars the medical history of all patients. The point, making it inconvenient for the results to mobile phones or PDAs of a life is on a stake. Doctor Lee said:
into a Wireless network N-zone PDA hospital no longer has to eliminate the patient. To solve this problem, the physician. This information was also “Electronic Medical Records are far
system that connects Cyber Bank’s PDA, medical history of a patient after three research team will be funded with 14 enabled for the patients to see on the more helpful for us to make decisions
Poz, to KT’s Nespot. This information years or so for a space. However, what billion dollars for the next six years to internet. When the doctors found that a than charts and doctor’s notes a patient
system combines Electrical Medical really helps the situation at SNUBH is a standardize EMR systems and its termi- patient was poorly managed, a text brings from the local doctor’s office.
Recording (EMR), the Picture Archiving system called Critical Pathway. “An nologies. The supporters are the message was sent to the patient to visit In order to come up with a conclusion
and Communication System (PACS), the average number of 4500 outpatients National Treasury and nine other private the doctor. The test was considered a to treat a patient, we must know every
Lee Hak-jong, M.D., Associate Order Communication System (OCS), visit our hospital on daily basis. Let’s enterprises including LG CNS, KT, and success, yet the hospital was left with detail of patients, but patients’ ability to
Professor at SNUBH and the Management Information System say a patient suffering from appendicitis Ezcaretech. The ultimate goal of the further assessments about cost and do so is limited due to their physical
(MIS). The total amount that SNUBH showed up in the emergency room. Electronic Health Record Technology labor. However, learning that remote strength.” EMR can keep a life long
P
hysicians at Seoul National has spent to establish this full digital sys- Once the associate doctors decide that Development research project is to set examination is possible and practicable medical history of a person and serve to
University Bundang Hospital tem is 1.5 billion dollars. the patient is suffering form appendici- standards for electronic records; build from the test, further research will be cure patients’ illness and to maintain
(SNUBH) in Korea no longer What makes the system to worth- tis, he clicks appendicitis on the critical systems that reduce malpractice and done to get a step closer to the ubiqui- patients’ wellness.
envy Superman’s supernatural power to while? The reduction of labor and the pathway system for the nurses to take an increase the quality of medical treat- tous hospital. Professor Ha Gyu-sup of SNUBH
run to the call within a few seconds. The space to keep files was one thing, and immediate action. Without nurses pan- ment; and develop a patient data sharing said, “The HER development project is
full Digital System of SNUBH helps saving papers was the other. Basically icking out or helplessly waiting for the system with other hospitals when Cooperation with local clinics a very important business that can have
Physicians achieve a figure that is even with a new EMR system, the money doctor to show up to give treatment, requested. The next goal is to develop a Another project SNUBH is working a great impact on medical information
quicker and more efficient than any invested could easily be made up within nurses and associate physicians move system that enables remote video exam- on as a pioneer of EMR systems is to in the future. In order to make this hap-
superheroes in the world. Physicians a year. According to Dr. Lee Hak-jong, promptly according to the pathway the ination. work with local doctors’ offices and pen, various security technology and
don’t have to try so hard to concentrate M.D. of the Department of Radiology at screen gives them. This way, the patient share the EMR systems with them. Any systems should be highly advanced.
on a calling voice or use super vision Seoul National University Bundang can be treated for his suffering in the Silver town cooperation patient first has to visit their local doc- Medical information must be developed
before they set off to help; all they need Hospital, a decision support system of most efficient and quick manner.” SNUBH ran pilot service with a tor. There, the doctor decides whether to improve the quality of medical treat-
to hear is a ring, and all they need to see EMR alerts physicians to prevent any nearby silver town called Seoul to send the patient to a larger hospital or ments and for the patients’ well being.
is a pop up text message. Besides emer- possible malpractice. Any abnormality, Slipless, filmless, paperless, Senior’s Bundang Tower two years ago not. SNUBH signed an MOU with five SNUBH will focus 100% to keep up
gency calls, physicians are updated with from allergies to overdoses, will be chartless to see if remote examination was practi- local Doctor’s offices in the Sungnam with fast changing IT medical trend
every monitored detail of their patients. printed out in red letters to assist the The Full Digital System is “slipless, cable. The test ran for three months to area to together develop a system for around the world to help Korea to stand
That is, while a physician is eating out, physicians as they examine their filmless, paperless, and chartless,” Dr. conduct remote examinations of 30 sharing medical information. This will on top of the record.”
3 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 3 9
Special : Trade Industry MOCIE
to receive oversea plant orders, a complex
MOCIE to Support export of design, manufacturing and
finance.
To boost export product’s brand value,
Exchange Risk Control
MOCIE has unearthed next generation
Ministry of Commerce, growth engine product as world first-rate
Industry and Energy
product, allowing world first-rate product
number to increase from 600 products in
2006 to 700 products in 2007, according to
Minister Kim.
A
s won/dollar exchange tleneck as well as proposition to By connecting boosted national image
rate falls continuously in the exchange authorities periodi- such as Hallyu (Korean wave) into Korea
addition to high interest cally (one time in a month). Premium, export product’s brand value
and high raw resources price, has been elevated.
30% of export SMEs are in the MOCIE to continue export Kim said that the government would
red in terms of their trading prof- market diversification secure excellent technology in an early
its which means that SMEs’ Referring to basic direction of date by beefing up global network such as
export groundwork is threatened export support measure, the 2007 Singapore World First-rate Korean product fair foreigner investment inducement and
greatly. Minister stated that MOCIE exchange rate rises. international technology collaboration,
Hereupon, MOCIE (the would strengthen its support about unfolding differentiated market pioneering explaining that in the case of 2007, for-
Kim introduced that MOCIE has been
Ministry of Commerce, Industry export SMEs whose profit was activity intensively by BRICs market such eigner investment inducement plan in part,
providing all sorts of incentive by selecting
and Energy) is supporting aggravated due to exchange rate as KOMAF (Korea Machinery Fair) in material as well as service industry is US$
exchange risk control superior company
exchange risk control aggressive- fall and continue export market China, medical product export road show 3 billion.
from March this year in order to induce
ly for export SMEs. diversification effort such as new in India, e-Government construction sup- Last but not least, MOCIE concentrates
spontaneous exchange risk control from
Actually, MOCIE Minister MOCIE Minister Kim Young-ju (right) who presides over emerging market. port fair in Brazil, and Russia market many efforts on settling export bottleneck
industry development council recently. companies.
Kim Young-ju presided over a On top of that, the Ministry is inroad road show etc. such as manpower or non-customs barrier
To mitigate liquidity shortage, MOCIE
breakfast round-table meeting with a total exchange rate falls like these days. going to beef up export’s high value-added In the first half of the year, MOCIE has too, according to Kim.
smoothened export finance support and
of 30 large companies & SME representa- MOCIE Minister Kim Young-ju said and connection with domestic demand further established its tailor-made inroad For instance, by teaming up with 20
tives as well as export-related institutions on the occasion of the Day of Trade on through parts/material industry nurturing has been providing export SMEs with an strategy regarding ‘Next BRICs’ new universities nationwide, MOCIE is enforc-
on late Oct. 12 in order to converge a bot- Nov. 30th: “In order to solve awareness unsecured credit loan with a support plan emerging market inroad strategy in consid- ing trade practical business education of a
in addition to new export engine excava- of 150 billion won from the Export-Import
tle-neck of our export enterprises accord- shortage problem about exchange risk con- tion such as plant and service export, eration of marketability and economic total of 1,000 hours over two years with
ing to exchange rate decline and to discuss trol of export SMEs CEO, the Ministry according to Kim. Bank of Korea and 74.8 billion won from cooperation necessity etc. 600 persons each as its object in the hopes
a whole range of support ways widely such will unfold education for CEO regarding Small Business Corporation in 2007. These 20 export promising market of nurturing practical affairs-oriented glob-
First as regarding exchange risk control
as exchange risk control support, export exchange risk control by teaming up with Minister Kim said that MOCIE will (‘Next 20) regions include Vietnam and al trade manpower.
support as well as export finance
finance support, and overseas marketing KITA (Korea International Trade extend a support period of a special case Kazakhstan in Asia, Argentina and Our company’s intellectual property
smoothening, MOCIE has been driving
support etc. Association), KOTRA, and Small assurance for export SME till the end of Mexico in the continents of America, right protection activity too in oversea
forward this year the diffusion of option-
Participants sympathized with the prob- Business Corporation. Alongside of this, 2007. Turkey, Czech Republic, Poland, Hungary market is being strengthened, for
model exchange fluctuation insurance’s
lem at issue that over 40% of export SMEs by enforcing one to one tailor-made What second, MOCIE attached impor- in Europe, Saudi, UAE and Kuwait in the example through ‘IP-China Desk’
introduction and subscription which mini-
don’t totally do exchange risk control exchange risk consulting for export com- tance to this year, was export market’s Middle East, and the others South Africa. installed in China KOTRA Office, plus
mizes redemption money burden when
despite of profit aggravation, followed by pany, MOCIE plans to diversification continuation such as new In addition to export insurance support constructing confrontation system to
exchange rate fall. provide them with emerging market unearthing. strengthening about rapidly growing mar- tackle with non-customs barrier like
In connection with such a problem at information of hedge As part of such strategies, the Ministry ket such as Russia and Argentina too, environment as well as strategic goods
issue, MOCIE prepared first of all a way scale etc. through simu- reinforced inroad support into advanced Minister Kim said that MOCIE has been control.
which exempts SMEs under export out- lation, followed by country niche market in which Global expanding SMEs’ oversea inroad It is said that middle & long-term
come US$ 1 million from redemption exchange fluctuation.” competition is fierce. Moreover, the stronghold which is difficult to have access trade policy vision of a new dimension
money when those SMEs subscribe for What’s more, he Ministry has supported advanced country to oversea market by beefing up total mar- in preparation for national income US$
Korea Export Insurance Corporation’s committed himself to government procurement market inroad keting support. 30,000 era include policy tasks such as
exchange fluctuation insurance. constructing all the through global company outsourcing par- a pre-circulation structure of export
In addition, MOCIE decided to support time monitoring system ticipation as well as information offering Urgent export structure’s high and domestic demand, new trade
export SMEs whose premium imposes a for our company’s cir- of competitive export item such as auto value-added infrastructure expansion, export engine
burden on them when subscribing cumstance check with component. As regards export structure’s high industry’s unearthing, export market
exchange fluctuation insurance so that regard to exchange With regard to BRICs, MOCIE has value-added such as oversea plant, service diversification, and globalization
they can receive insurance money alone fluctuation while stat- been unfolding strategic oversea market- and parts as well as material, MOCIE has enlargement, according to MOCIE offi-
without any premium burden in a period ing our company’s bot- ing about new emerging market this year, been unfolding a strategy which enlarges cials responsible for it.
A round table conference on exchange risk control
4 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 4 1
Special : Trade Industry KITA Opinion
US$ 700 Billion Expected uTradeHub,
This Year Key to Successful Trade
By Shin Dong-shik
On the occasion of National Trade Day, the Korea IT Times had an interview with Lee Hee-beom, chairman President of KTNET
and CEO of Korea International Trade Association (KITA) that is striving to be the world’s best trade busi-
ness center. The following is a summary of his interview -- Ed. web-based e-Trade. Then in 2003, the gov- structure and strengthen their export com-
ernment also launched a committee to pro- petition through realizing continuous trade
mote e-Trade and the e-Trade has become processes.
also Korea has achieved the double- such as the USA, EU, Japan, and China one of the government's core tasks and one E-Trade, as the world's most advanced
digit exports increase for the past five have to be made as soonest as possible. of the next generation businesses. As a national service providing VAN/EDI-type
consecutive years, continuously mark- Also, domestic companies’ launch into result, e-Trade has taken its place as a pan- and ebXML-type services to 46,455
ing a trade surplus in the last 10 years overseas markets can be activated by national infrastructure used by most of the exporting companies and related institu-
since 1998. For all these achievements, way of M&A. In addition, aggressive nation's companies. tions, is a pan-national infrastructure whose
I would like to express deep thanks to deregulation will contribute to inducing Moreover, the Asia-Pacific Economic annual economic effect is over 4 trillion
all the people engaging in the trade foreign capital. Secondly, the competi- Cooperation (APEC) recently has chosen won through improving processes and
business. Meanwhile, one thing we are tiveness of mainstream industries such as South Korea as a country equipped with an reducing costs.
sorry for is that because of the weaken- semiconductors, shipbuilding, and auto- e-Trade environment, indicating that the The 21st century is an era of speed.
ing exchange rates of US dollars mobiles are to be strengthened continu- nation has the world-level e-Trade system. Speed is the most important factor which
against Korean won, the exporters’ ously, and the future industries including Korea's e-Trade system not only has been can decide success or failure of activities of
profitability has been deteriorated, and information nano, and bio technologies recognized as the international standard by the nation or companies. Speed is also
Shin Dong-shik, president of KTNET
that due to the weak rates of Korean that are expected to play a key role in Asian, European and South American important in trade transactions among
Lee Hee-beom, chairman and CEO of
Korea International Trade Association (KITA) won against Japanese yen, the trade global markets are needed to be fostered. nations but also has been exported to for- nations.
O
deficit against Japan has increased to Thirdly, the establishment of advanced ver a decade has passed since the eign nations. Now it is necessary not only to expand
Q: In spite of many adverse difficulties, about US$ 30 billion. trade infrastructure is also an urgent task. government took the initiative in Like this, e-Trade which was considered the trade volume but also to improve the
Korea’s trade volume is steadily That is to say, we have to expedite the promoting the so-called e-Trade to a tool to strengthen the trade competition at trade processes and reduce the costs. In
increasing. Will it be possible to reach Q: As far as we know, Korean govern- establishment of u-Trade hub, fostering strengthen the international competition of first has become one of famous brands rep- consequence, exporters and trade compa-
the trade volume of US$700 billion until ment and KITA’s next trade goal is US$ trade manpower, and promoting trade the trade industry through improving trade resenting Korea. E-Trade has been recog- nies should boldly make use of the e-Trade,
the end of this year? 1 trillion, thus becoming the world’s 8th exhibition industry. Finally, the stable processes and automating trade affairs. nized as a means to strengthen the national and the trade industry and related institu-
A: Whenever we meet with the largest trading nation. With regard to foreign exchange rates and interest will It has been never so smooth to develop a competitive edge so that the nation can tions as well as the government should
Trade Day, we always feel that Korea’s this ambitious plan, what kind of strate- play a key role not only for the expansion huge e-trade infrastructure in which up to achieve the goals of recording the US$1- make careful efforts.
trade has a great potential. In spite of gies does KITA have? of trade volume, but also expediting 240 million electronic documents are dis- trillion trade and being ranked one of the Most of all, the realm of e-Trade should
the weak exchange rates of the US dol- A: Since we have accomplished the facility investment and making it possi- tributed every year by establishing docu- world's eight largest trade powers as early be sharply expanded so that it is applied to
lar against Korean Won and surging oil goal of US$ 700 billion, it is not exces- ble to obtain growth potential. ment standards reflecting the U.N. stan- as possible. the entire processes of firms from purchase
prices, until the end of this year, sive that Korea’s next trade target is dards and developing more than 550 kinds Since the launch of the participatory of goods, procurement and production to
Korea’s exports are expected to reach US$ 1 trillion. The nations that have, Q: Could you tell us a little more about of B2G and B2B e-documents. government, in particular, the e-Trade has delivery, distribution and consumption,
US$ 370 billion, up 14% over the previ- until now, achieved the trade amount of u-Trade Hub? Above all, it took more time and become more important and the govern- instead of focusing on affairs related to
ous year, and its imports are expected to US$ 1 trillion are only 5 countries: the A: For quite a long time, KITA has resources for the e-Trade to settle as the ment has promoted the e-Trade as its core export, import and the nation's approval.
exceed US$350 billion. Therefore, if USA, Germany, China, Japan, and placed top priority on the establishment nation's important infrastructure exceeding task and the next-generation Korea Besides, much investment should be made
the current trends continue, the trade France. If Korea’s trade volume reaches of an electronic trade network in an effort 4 trillion won annually because of the trade Premium business. Supported by the for the global connection with foreign
volume of US$ 700 billion is expected US$ 1 trillion and enters the world’s 8th to strengthen the competitiveness of its industry's insufficient attention due to earli- nation's policy assistance, rich IT infras- countries.
to reach until the middle of this largest trading nation, it means that member companies. Last May, KITA er trials and errors and uncertainty follow- tructure and assistance and efforts of relat- Additionally, the government will have
December. If Korea’s exports amount Korea has grown to be a powerful has opened a u-Trade Hub, in which trad- ing the lack of experience. ed industries including the trade, to help as many as companies use the e-
to US$700 billion, it is a great achieve- nation from the economic point of view. ing companies can perform all kinds of Fortunately, however, the government uTradeHub, the next-generation e-Trade Trade more easily through continuous edu-
ment following the trade amount of In order to accomplish this goal, we jobs from beginning to end through the has more systematically promoted the e- system, opened on May 9. cation and promotion on the e-Trade and
US$500 billion in 2005 and the exports need both a trade paradigm shift and single window on the Internet. This u- Trade by making related laws and launch- From now on, the nation's companies institutional and financial support for
volume of US$300 billion in 2006. In diverse strategies. KITA has the fol- Trade Hub simplifies the complex proce- ing KTNET in 1991 based on its strong will be able to execute all trade affairs small- and medium-sized companies. The
particular, entering this year, the FTA lowing 4 strategies: dures of trade-related jobs, making it will toward the e-trade. regarding contracts, LCs, insurance, ship- companies also should actively be cope
agreement has been made between First, a positive market opening policy possible to reuse data automatically In addition, the government in 2001 ment and trade payment through the with the ``era of speed'' of the 21st century
Korea and the USA, thus laying the is very important. To this end, FTA through the system, and providing guid- enforced a policy for the promotion of e- Internet using the upgraded e-Trade sys- by actively taking part in informatization
foundation for trade expansion, and agreements with large economic blocs ance to the users. Trade and officially pushed ahead for the tem. They also can improve their high-cost and digitalization.
4 2 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 4 3
Special : Trade Industry KCAB
KCAB Strives to Become be neutral, unbiased and independent in
order to administer and conduct internation-
stand the various alternative resolution sys-
tems available for your use whenever the
Arbitration Hub of Northeast Asia
al arbitration, conciliation and mediation,
viable alternatives to transnational litiga-
tion.
situation arises, Kim said.
Role of KCAB in era of globaliza-
Subscribe
Litigation can be costly, time-consuming
and lead to a permanent breakdown in busi-
ness relationships.
tion
Asked about a contract case that includes
an arbitration clause by KCAB, Kim said,
Now!
growth, various disputes are occurring end- trade can be continued through amicable Among the three resolution systems “Of course, not only in domestic transac-
November 2007 / Vol. 41 www.ittimes.co.kr
lessly in such fields as trade, maritime dispute settlements. offered by KCAB, arbitration is the most tions but also in international transactions, Korea’s No.1 Information Technology Journal
affairs and construction, he said. Arbitrators decide arbitration ruling. commonly used. many trading companies include the clause
In particular, small and medium-sized And applicants for settlement of dispute In summary, arbitration is an alternative in their contract. However, there are still
3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
trading companies are suffering from a appoint one to three arbitrators among way of producing impartial and fair resolu- difficulties in persuading foreign trade part-
growing number of legal problems such as about 1,000 experts selected from judiciary, tions to business disputes. But unlike litiga- ner to insert the clause in the contract
technology tie-up and infringement of academic and business circles under their tion, parties select their own place of arbi- because of insufficient recognition of the
patent rights following higher trade barriers agreement. As all these procedures can be tration, their own adjudicators and even arbitration system.” Toilet Revolution, Changing the World (Pages 62~63)
and stiff competition in technology devel- decided only by agreement made between their own arbitration procedure based on “Global business environment is chang- Analysis (Pages 22~23)
u-Life : Hyundai Engineering and Construction (Pages 26~27)
Gale International (Pages 30)
opment. those concerned, they can earn rational their specific needs as long as each party ing rapidly. In March 1966 when KCAB
CVCE 2007 (Pages 34~40)
Expert Column : 3D Display (Pages 78~79)
Accordingly, such smaller trading com- results and both sides can satisfy ruling agrees to the procedure. started its business, the government
panies file legal lawsuits in a struggling results. Another popular and very effective reso- employed export-oriented policy to activate
effort to protect their rights and defend In addition, court litigation has legal lution procedure is mediation. Mediation is the economy. At that time, KCAB greatly
Kim Jae-hyun, President of KCAB
themselves, but in many cases, they are fac- force only in the country. But the KCAB requested as a claim without arbitral agree- contributed to settling trade claims through
ing difficulties because of poor financial ruling is approved by not only Korea and ment between parties in disputes. This is an mediation and arbitration, enhancing
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46 0 u r
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U.S. $9.00 / KOR.￦8,500
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(P a r F e
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ISSN 1739-2950
Sp
Board (KCAB) has been going all- Then, is there any effective way to solve KCAB joined the New York agreement, a member of KCAB helps the parties in dis- petitiveness of Korean products,” said Kim.
out to play a center role for arbitra-
tion of trade and commerce disputes in
such problems at low cost, except a trial,
which requires high expenses, including the
U.N. pact concerning approval and execu-
tion of foreign arbitration ruling.
pute negotiate their own settlement.
Its cost-free administrative process
In the 2000s, those engaged in trade usu-
ally settled disputes through bilateral agree- Open new vistas
Northeast Asia, a top official of the board
said.
cost for designating lawyer, and long peri-
od? Great help for small and medium-
encourages both parties to communicate,
negotiate and reach their own mutually
ment thanks to matured contract culture. In
the era, KCAB focused its efforts on
to the IT World
“To become a center of trade and logis- sized trading companies agreed upon conclusion. removing factors that may cause disputes in
tics in Northeast Asia, Korea should operate Experts solve disputes conve- KCAB is actively engaging in its arbitra- Also available within KCAB is concilia- advance through education on working out The most reliable
a system that can solve trade and logistics niently and promptly tion business with 215 cases for arbitration tion services whereby proceedings are con- contract or insertion of an arbitration clause
disputes fairly and promptly at low cost. In In addition to arbitration, KCAB and 534 cases for mediation received in ducted before a dispute is presented for in contract. source of IT
line with this, KCAB should take a leading employs other methods to solve disputes, 2006. Thanks to its aggressive PR and mar- arbitration. As international transactions have been information for your
role for arbitration of such disputes occur- including a mediation system that seeks keting activities, KCAB saw its business This last-chance proceeding gives both complicated and diversified owing to business success
ring in the region,” said Kim Jae-hyun, amicable settlement through advice and soar this year from a year ago. parties the ability to work out an agreement Internet development since the 21st century,
president of the KCAB. compromise, a conciliation that recom- “The best way to solve disputes is an before the much more formal arbitration KCAB employed international arbitration
Along with this, arbitration and mends solution through proper adjustment agreement between those concerned. proceedings commence. The results of a experts residing in foreign countries to
Alternative Dispute Resolution (ADR) sys- and arbitration between South and North KCAB is a sole standing legal arbitration conciliation is binding and is used many solve disputes promptly and fairly. Korea IT Times
tems should be settled down in Korea, trade affairs and in economic free zone. institution in Korea that was established to times by parties in disputes in the hopes of To faithfully play its role as the third giving you spot-on
rather than litigation which is complicated It employed experts from various fields, solve disputes in methods other than litiga- settling a conflict quickly. KCAB offers country international arbitration center,
and requires much time and expenses, he including e-commerce and environment, as tion. Its decision has more public trust and free consultation services and conducts KCAB is now developing and offering ser-
information
said. arbitrators to expand the scope of arbitration is more rational than ruling by any other research and surveys as well. vices related to various types of disputes by to survive in today’s
“By settling down such systems, Korean and enact rules on international arbitration. institutions,” Kim Jae-hyun, president of the KCAB has offices in Seoul and Busan holding international arbitration contests globally-competitive
people can use fairer and more convenient Like this, KCAB is striving to build a foun- KCAB, said. and is an internationally recognized arbitra- and enacting new international arbitration
dispute settlement system and the work load dation as an arbitration hub of East Asia and tion board. Korea signed and ratified the U. rules.
world
of the court, which has been increased a third country international arbitration Trouble-solving broker of trade N. Convention on the Recognition and In particular, it plans to actively use an
rapidly, will be reduced substantially,” Kim institution. disputes Enforcement of Foreign Arbitral Awards. Alternative Dispute Resolution (ADR) sys-
said. Widely different from litigation that Established in 1966, KCAB is well KCAB has signed more than 30 interna- tem rather than general litigation in terms of
leads to first, second and third trials, arbitra- established to assist those international par- tional arbitration agreements and coopera- settling disputes. Korea IT Times:
Trade disputes can be settled tion has a single ruling, resulting in time and ties who may find themselves in a conflict tion agreements with similar organizations “In keeping with global trend to solve http://www.ittimes.co.kr
fairly through arbitration expense saving. As it is carried out behind during the performance of their commercial throughout the world. trade disputes fairly and rapidly, KCAB Phone: 82-2-3459-0664
With the shift to diversified industrial closed doors, enterprises and individuals business. It is dedicated to the prevention and set- will further develop the ADR sector and E-mail: info@ittimes.co.kr
society in the wake of rapid economic can keep secrets related to business and An institution such as the KCAB must tlement of commercial disputes and we sin- play its key role in solving disputes amica-
cerely hope this site will help you under- bly,” the KCAB head added.
4 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 4 5
Special : Trade Industry Design Korea 2007
Dreaming of Design Renaissance or Resign policy.
However, in order
for our design to
on the rise, but annual average turnover
by companies is no more than 240 mil-
lion won (US$258,000) and their
Korea taking root, spreading seeds become a design employee 4.3 person level.
power like England, Lastly, China design’s embezzlement
By Yeo Hong-il it is a reality that damage, design culture which nurtures
hiyeo@ittimes.co.kr there are many creative designer, and awareness
mountains to go improvement about designer education,
S
tarting from late 2003, Design Following 160,000 visitors in late Korea design’s today and over. are the problem at issue.
Korea has been held alternately 2005, The Design Korea 2007 aims to tomorrow First, design Then, what will be a leap way to
at home and abroad with every attract 180,000 visitors this year. What’s Then, where are the present of our experts point out that spring into a design advanced country?
other year. This Design Korea is not more by inducing oversea big buyers for design, what is the problem at issue for despite continuous Design experts insist: “To upgrade
only an exhibition it is possible for the sake of even strengthened interna- our design business circles, and what quantitative Korea design, design policy efficiency
everyone to visit, but also plays a role as tional B2B exhibition, The Design will be a leap way for a design advanced swelling, high-grade and consistency must be maintained by
Scene from Design Korea 2005
a CeBIT Show of design field which Korea 2007 plans to concentrate its country? design manpower is installing a National Design Committee,
supports business between design com- efforts on providing participating com- Over the past 10 years our country short. Industrial cir- a pan-governmental policy organization
panies, corporations and designers. panies with more specialized business has been gaining astonishing growth in As of 2003, England’s design indus- cles demand specified designer by fields for national strategy establishment and
Actually, in 2005 1,468 buyers from opportunities and outcome. the design field, but Korea’s design try shows turnover 11 trillion won such as automotive, furniture and home policy tuning between ministries.”
25 countries visited this Design Korea. Alongside of this, this year’s Design capacity is no more than 80% level in (US$11.8 billion), a fee income of 7.8 appliances, but universities produce set- In the second place, it is necessary to
Thereby, business talks of 718 cases and Korea 2007 International Conference is comparison with design advanced coun- trillion won (US$8.4 billion), Overseas form manpower like visual, textile and utilize profound design manpower
contract conclusion of 178 cases tries such as the United States or Fee Income of 1.3 trillion won (US$1.4 product design, thereby allowing to bear through public design enlargement,
were attained. England. billion). Major oversea markets are, in low employment rate. enabling design new market and
With a schedule over eight days In a design capacity ranking of order, Europe (68%), North America The second problem is the financial employment creation.
from November 29th through each country in the world announced (21%), and the others (11%). inferiority of design companies. Last but not least, design must
December 6th this year, The by Designium, located at Helsinki as England has come to consolidate its According to MOCIE’s 2005 design advance into Design Management’ stage
Design Korea 2007 is composed of of 2005, our country was ranked as location as a worldwide design power industry statistics, domestic design which is utilized as an important ele-
World Best Design Exchange, in the 14th position. via the Thatcher government’s Design industry and turnover by companies are ment of corporate management.
which 18 institutions from 16 dif- As of October 2007, approxi-
ferent countries will participate, mately 2,500 design-specialized
the Design Korea 2007 companies are active on the peninsu- I N T E R V I E W with President and CEO Lee Il-kyoo, KIDP (Korea Institute of Design Promotion)
International Conference, and the la. In terms of design manpower
Convention on Design Promotion. which produces 38,000 designers Q: We understand that this year’s Design Korea 2007 was a KIDP’s role is very pivotal.
great success. Once I inaugurate, I concentrated
In special measure, world Good yearly, Korea is a design power. It
A: International scale’s Good Design exhibition Design Korea KIDP organization’s innovation on busi-
Design selection institutions such varies much according to types of 2007 is an international conference authorized by ICSID [The ness innovation and organization inno-
as Germany’s IF, red-dot, and the industry and items; design promo- International Council of Societies of Industrial Design] officially. vation. By converging the nation’s opin-
United States’ IDEA participate in tion’s industry infrastructure is very At this Design Korea 2007, design promotion institutions, design ion through several stages to be able to
it and worldwide design leading good for us as some of IT products special companies, and design leading companies from world major cope with diverse customer’s needs,
corporations like Pantone, LG including our cellular phone and countries take part and provides them with an opportunity to compare KIDP carried out customer-oriented
and visit worldwide design trend and the latest design product. organization innovation.
Electronics, Samsung Electronics LCD monitor, auto, toy and helmet
Year after year, this Design Korea is becoming as an international If my activity over last one year has
including England’s Semour spearhead design in world market. business exhibition of design field. For the sake of substantial exhibi- been concentrated on domestic side, I
Powell and the United States’ As regarding the point at issue tion composition in the hopes of inducing many design special com- want to turn my eyes to overseas in the
Designcontinuum, worldwide secondly, our country is losing com- panies, main exhibition space was enlarged from 7,300 square months to come.
famous design-specialized compa- petitiveness gradually in recent years meters to 9,700 square meters to provide opportunities for special Globally, the importance of design
nies, come in large numbers. between Japan and China. As a business. management and public design are being stressed. As these two
fields can exert an important influence on allowing our country to be
This year’s Design Korea 2007 Design Korea 2007 poster breakthrough to improve such a cir-
Q: Korea Design Center, operated by KIDP, is highlighted as an entered into design advanced country, KIDP will cooperate with world
allowed to present and exhibit cor- cumstance, Design’ role argument is intelligent building. What is this center’s function and special design business circles so that our country can carry out an initiative
porate design vision and design pro- emerging. feature? role in these two fields.
cess, and successful examples of simple In the case of England which unfolds A: Korea Design Center is becoming a benchmark object from
exhibition of participating company prod- held by being divided into Design national initiative-model design policy world design business circles with the largest scale in the world and Q: Please state your management and policy philosophy as
uct among others. In addition, it was com- Management’ and Public Design’, like us, design industry is being focused its design infrastructure. Its design experience hall among major facil- KIDP CEO and president.
ities is a learning venue for design experience which is composed A: As everybody knows, today became an age design assumes
posed so that design publicity and corpo- worldwide issues, in which worldwide mainly in London, but many designers with 6 theme halls and 14 corners. leadership of industry innovation. Companies which don’t consider,
rate business support can be attained design experts and scholars of relevant are developing brisk activities in other have no choice but to be weeded out in world competition. KIDP will
simultaneously by operating Business field take part. cities, in particular in Glasgow and Q: Since inauguration, what has been your most priority empha- support as growth engine design by digging out design items which
zone and Public zone separately. Edinburgh. sis and what is your most wishful task in the years to come? can succeed in world market after 10 years too.
A: In order to make Korea as a creative country, I believe that
4 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 4 7
Finance IT Woori Financial Group
Front Runner of Finance IT
and CMMI Level 3, the international IT Challenges ahead and key pro- develop their core business systems. Those
service management standard and appli- jects in 2008 newly built IT systems are really powerful
cation development maturity standard In order to strengthen the group’s cost application systems, as they integrated
respectively, while the system failure competitiveness in coming years, WFG business functions built on the consistent
reduced to less than a fifth and met all needs to consistently drive forward its architecture and advanced platform tech-
CSI targets. long-term cost reduction initiatives in IT nologies. Today, it is not unfamiliar that
By Ms Kwon, Sook-kyo
Managing director, Woori Financial Group operations. Regarding application develop- overseas financial institutions are bench-
Going forward ment WFG plans to introduce the lean marking Korean counterpart’s state-of-art
In early 2007, the group management manufacturing method to application ser- applications.
Woori Financial Information System was to define roles and responsibilities team assessed the performance of IT sector vices processes to reduce reworks and However, if you watch closely how the
(WFIS) as an IT shared service center among many IT organizations which for the past few years to draft a new strate- remove any productivity loss factors. In applications systems are planned and built,
which consolidated all IT organizations group including WFIS. New direction gic direction. After reviewing each func- parallel with these efforts, the consolidation you can find there is something similar to
and assets from the subsidiaries within the clearly redefined that WFIS was an IT tional area of WFIS, the team concluded of IT resources and assets within the group “Not Invented Here” attitude to external
group. The mission of the company was to shared service center and its mission that there has been great improve- solutions, open systems, and/or glob-
build a cost synergy platform of the group should become an effective and efficient ment in IT infrastructure operations al standards. Instead, they put
with the economy of scale and pool of IT IT service provider. It laid out the founda- and process management in terms of emphasis on unique requirements of
professionals. tion for the execution of the other two cost efficiency and service quality. the users and Korean environment as
From the beginning WFIS made total strategies. However, it also noted that there an excuse to such attitude. From this
IT outsourcing contracts covering applica- To reduce IT operating cost, WFG were still some areas to be improved perspective, Korean IT managers
tion development and maintenance to data introduced several new processes. The IT in order to compete with IT service need to be more open to external
Kwon Sook-kyo, Managing director of center operations with three banks in the Investment Review Committee was one of providers in the market. ideas and new technologies.
Woori Financial Group group, Woori Bank, Kyongnam Bank and them. The Committee, a business-IT joint Based on the assessment WFG set From technology point of view, I
Kwangju Bank, in 2001 and 2002 period. review board, consists of senior managers new goals for the group IT in five would like to stress the importance
N
ovember 21, 2007 was the 10th It was unique settings because it was not from strategy, finance and technology areas. First, WFG decided to put of having flexible and agile architec-
anniversary of IMF bailout. only the first time to build a shared service units. It reviews all major IT investment more focus on the application devel- ture. To meet changing needs of
Woori Financial Group (WFG) center as a separate entity within a finan- projects from the viewpoint of better allo- opment to improve go-to-market uncertain future, it is necessary to
was established in 2001 as an outcome of cial group but also it had a advanced full cation of capital and resources to align speed. Secondly, in order to execute act now to make gradual changes to
long and torturous process of restructuring scale formal outsourcing contracts with the group’s synergy policy. the first goal effectively, it needs to the legacy systems toward more
of the nation’s failed banking industry. between business units and a shared ser- For instance, for the past three years, improve Business IT Alignment flexible structure by standardization,
After six years, WFG successfully turned vice center. Building a dedicated company the Committee launched many small to (BITA) by building effective com- simplification, and consolidation.
around and proudly stands out as the as a vehicle to tackle the cost synergy large joint projects such as Bancassurance, munication channels between IT and This can not be achieved in a short
largest financial group in the nation seemed a good, but unproven idea. But it Group Risk Management and Group BRS business organizations at all levels. period but CIOs should consider the
through the fierce competition. It reached worked. Center, which gave a great deal of cost Along with this, WFG planned to future-oriented system architecture
asset size of 26.4 trillion Won - and ranked After the incorporation of WFIS, WFG saving opportunities to each affiliate as introduce market competition in cap- from now on.
number 64th in the world by Bankers’ has been able to execute a series of post- well as the group. Along with it, WFG ren- tive IT market. Through the open, Finally, it is often said that IT
magazine in 2006. During the period, the merger systems consolidations while suc- ovated IT charge-back system for cost head to head competition with the Woori Financial Group Building systems and infrastructure are
group’s market value increased 520% cessfully completing the development of transparency and initiated many operating external service providers, WFG excellent even compared to those of
while the total asset and net income jumped Woori Bank’s new core banking system. cost initiatives. As a result of those efforts, believe that WFIS could be a lean, speedy, will be pursued consistently, because the the developed countries but level of
up to double and triple folds respectively. Many believed that without consolidated IT cost fell down two straight years by cost efficient and technically competitive group synergy is the single most critical management skills and processes are
Among many success stories behind professional resource pool, it was nearly CAGR 10% in 2005 and 2006. company. success factor of IT operations. not. In other words, they are good in
the scene, the transformation of informa- impossible to execute such huge tasks in The cost reduction initiatives were WFG set two directions as long term In 2008 WFG plans two big projects. hardware, but poor in software. This
tion technology sector in the group is parallel in such a short time period. not only just about squeezing spending, initiatives - the resource optimization and One is an IFRS project to adapt new development of soft skills, such as plan-
worth notifying in terms of its unique In mid 2004, major projects of WFG but also aiming to improve the service the enterprise architecture management. international accounting standards, which ning the investment, reducing cost, or
beginning as well as its adaptability to tur- were approaching to its successfully com- quality. For quality improvement, three Transforming resources to the more effec- is scheduled to be introduced from 2009. developing new strategy are the key to
bulent environment. I have gone the pletion scheduled in September, the group clear objectives were set – (1) to get tive and highly skilled professionals has Another is to build an intranet system con- upgrade the maturity of Korea’s IT ser-
whole journey with hundred of brilliant IT management team prepared a new mid- internationally renowned quality stan- been top in the management agenda and necting all companies, customers and part- vices to the next level.
and hard working people as a member of term IT strategy for coming years, in order dards in IT service management area, (2) should be in the future too. Also it is ners to a single interconnected communi- Unless IT leaders in financial indus-
top management team who did drive the to improve the IT cost efficiency and ser- to reduce system failure (number of inci- important to have a constant review and cation network. try put much resource and effort in IT
transformation. Now I am pleased to share vice quality. Three key elements of new dents and downtime), (3) to improve update process for the enterprise architec- management skills, the overall capabili-
my experience and lessons with you. strategy were to build new IT governance Customer Satisfaction Index (CSI). ture. For instance one of the architecture A few thoughts on IT of Korean ty gap between the internal IT organiza-
structure, to reduce IT cost, and to achieve Thanks to dozens process improvement initiatives, the standardization program has financial institutions tion and the leading IT service
Laying out a foundation world class IT operation excellence. programs and hard works to carry out been in progress as a multi-year project. In general, I think Korean financial providers in the market will inevitably
Right after WFG had founded, it set up The objective of IT governance strategy mounting tasks, WFIS got ISO 20000 institutes have successfully managed to widen further.
4 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 4 9
Events Robot Land
Incheon Selected as Preliminary sible to develop robot-related original
technology.
Bidder for Robot City
It can utilize seven industrial estates in
Incheon and other industrial estates in
metropolitan area, including Ansan and
Bucheon, as robot production base.
As it is located in the metropolitan
region, the nation’s biggest consumer mar-
ket, and possesses airport and harbor for
advancement into overseas markets, it is
the best place to play a role of innovative
cluster for research & development, pro-
duction and sales of robots.
Fifth, Incheon has the best conditions to
promote Robot Land externally.
To promote Robot Land naturally, the
land will be established in a place where
30 million people using Incheon
International Airport annually can see the
Incheon City has been selected as a preliminary bidder for construction of the Robot Land. The followings land when they are on board plane and in
car on the airport expressway.
are excerpts from the interview with Jun Eugene, president of Incheon IT Promotion Agency – Ed. It is also possible to publicize Robot
Land through the 2009 Incheon World
ed theme parks are located near interna- Thirdly, our city is located in Incheon City EXPO and the 2014 Incheon Asian
An aerial view of the Robot Land
tional airport within one- hour driving dis- Free Economic Zone (IFEZ) that boasts of Games and make visitors to the two key
tance. Incheon City is located near the such merits as advanced infrastructure, international events drop in Robot Land. this, it can greatly contribute to the nation’s managers exclusively for fostering the
Incheon International Airport, the world’s systematic networks and attractiveness to What I’d like to tell is the Robot Land economic development by accelerating robot industry and has selected the indus-
No. 5 airport, boasting of its top-class key induce foreign capital. to be propelled by the Ministry of attraction of foreign tourists to Korea. try as a core leading industry.
point of Northeast Asia. Within 3.5 hours IFEZ consists of Songdo, Yeongjong Commerce, Industry and Energy should be As the cultural effects, we can cite use of For screening and consultation of the
of flight time, people can reach 51 cities in and Cheongna districts and the Robot created as a global theme park, which cultural resource as the world’s sole theme policies to actively develop the intelli-
the world with over 1 million population Land is scheduled to be located in takes robot as a theme for the firs time in park, offering of new leisure & cultural life gence robot industry, the next-generation
from Incheon. Cheongna district. IFEZ grants foreign- the world and creation of new hallyu (Korean wave) new growth engine industry, it has created
It is also located within 30km from invested companies such tax benefits as In this viewpoint, I think, the Incheon culture by using Robot Taekwon V. and operated the “robot industrial develop-
Seoul, the capital of Korea with residents income tax, corporate tax and tariffs, mak- Cheongna economic free zone is the best ment council” consisting of experts from
of more than 23 million. At the same time, ing it easy to attract foreign investment. place. Q: Many difficulties are expected in all walks of life.
Inchon boasts of its various wide-range Robot Land should be a kind of tourism the process of creating Robot Land, Along with this, Incheon City has oper-
transportation networks linking Seoul- product and at the same time, be linked Q: Would you introduce ripple effects attracting private capital and secur- ated a variety of robot-related programs,
Jun Eugene, president of Incheon IT Incheon Expressway and the International with the robot industry to create demands of Robot Land? ing site to build the land. Would you including Korea Robot Game Festival,
Promotion Agency
Airport Expressway. for robots. The IFEZ plans to house hotels, A: From the economic side, it can gen- comment on this? which has been held every year since
Q: Would you comment on merits of Secondly, Incheon plans to build the golf courses, tourism estates and other erate 350 billion won worth of production A: Incheon City has set aside 785.5 bil- 2004, the EBS weekly program Robot
Incheon City as the Robot Land? What 111-meter high Robot Taekwon V Tower tourism & leisure facilities, as well as and create employment for about 20,000 lion won for creation of Robot Land and a Power, Robot Class, Robot Academy and
are differences between Incheon and as a symbol representing theme park. R&D, industrial and business estates. people annually. consortium consisting of financial institu- Robot Camp.
other cities? Like Cinderella Castle, a symbol of Accordingly, it can generate synergy From the viewpoint of regional devel- tions, construction companies, IT firms To foster Incheon as the center base
A: First, the No. 1 condition to become Disney Land, Incheon will construct a effects by linking Robot Land and neigh- opment, it can enhance the brand value of and overseas companies agreed to invest of intelligence-type entertainment
Robot Land should be a theme park with symbol tower, which will become a land- boring infrastructure. Incheon City following the creation of 260 billion won. robot, it invested 32.5 billion won to
ability to stand on its own. mark of Robot Land, in order to introduce Fourth, it is possible for Incheon to play Robot Theme Park for the first time in the In terms of securing the site to build build the Robot Complex Center and
Namely, Incheon is equipped with an Korea’s new robot culture. a role of detonator to develop the city into world. It can lead the robot industry by Robot Land, Incheon City has the most decided to host the 2009 International
optimum condition to build a global-level The Robot Taekwon V Tower will be an innovative cluster of the high-tech linking high-tech industrial estates in IFEZ. profitable condition compared with other Robot World Cup.
theme park in terms of location. It is possi- consisted of a 105-meter high universe industry by linking neighboring industrial From the industrial side, it can play a role cities in the country as the city has its own Like this, we have a firm will to
ble for Incheon to develop a top-class observatory, a 95-meter high sky observa- estates and reforming industrial structure. as an advance base to achieve the nation’s land to build Robot Land develop Incheon into a center of the
tourist product in Asia that can attract tory, a universe pilot seat, an exhibition Through R&D centers to be set up in target of becoming the world’s No. 3 robot world’s top-class high-tech industry, cul-
more than 6.05 million foreign visitors hall, a theme restaurant decorated with Robot Land, Seoul National University superpower. By grafting robot on entertain- Q: Do you have any idea to actively fos- ture and science by building Robot Land
annually. Robot Taekwon V characters and robot (BT), KAIST (IT) research estate and ment, we can actively foster the nation’s ter the robot industry? featuring new IT and RT industries of the
At present, almost all globally succeed- posters, and an observatory elevator. Incheon High-tech Park (IHP), it is pos- new growth engine industry. Along with A: Incheon City has designated official 21st century.
5 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 5 1
Events OECD Ministerial Meeting 2008 Energy Saving Month
OECD Countdown Has Begun
By Chun Go-eun
toclair@ittimes.co.kr
Energy Saving Campaign Launched
economic growth, and social welfare, key to empower internet users and the
and guiding principles for the internet internet economy. Also, the subject on
economy over the next decade need to be benefiting from convergence will be dis-
Amid High Oil Price
set. The Korea IT Times interviewed the cussed. Convergence is essential for
director of the Preparation and Planning extending the network to new devices and
for the OECD Ministerial Meeting, Lee centre technologies. The question centers
Jae-bum to learn about the meeting and on how to adapt to a new environment of
its progress: a converged platform of voice, video, and
The OECD ministerial meeting will data. Lastly, the subject of a global inter-
T
be convened by OECD and hosted by net economy will be adjusted in target of o effectively deal with soaring No. 2 item, automobiles (US$32.9 bil- merce and other public sectors.
Korea, and will take the place from the extending internet to the billions of users oil prices, the government and lion) in 2006. In the latter half of 2007, interna-
17th to 18th of June 2008 in Seoul. The and further the benefit internet economy. Korea Energy Management Accordingly, the portion of energy tional oil prices rose steadily owing to
Director Lee Jae-bum of the Preparation objective of the ministerial meeting is to Various side events to the ministerial Corp. held the 29th energy saving imports increased steadily from 24 per- worries over Turkey’s possible attack
and Planning for the
OECD Ministerial Meeting shape policies for creativity, confidence, meeting will take place from the 17th to acceleration contest at the 63 Building cent of the total imports in 2001 to 22.1 on Iraq, the OPEC’s policy pursuing
and convergence in the digital world. 20th of June at COEX. The World IT in Seoul on November 7. percent in 2002, 21.4 percent in 2003, high oil price, geographical risk factors
O
ECD Ministerial Meeting 2008 is On the 16th of June 2008, the day before Show will give an excellent opportunity In 1985, the government designated 22.1 percent in 2004, 25.5 percent in of Nigeria and Iran and shortage of
significant not only for Korea as the ministerial meeting, non-governmen- to showcase upcoming innovations and November when energy consumption 2005 and 27.7 percent in 2006. global oil stockpiles.
a host, but also for the rest of the tal stakeholders including businesses, enable participants to experience the begins to rise rapidly as the “energy The international trend of oil prices, Such high oil price trend is expected
countries since it is the first ministerial internet technical communities, civil future of the internet economy. Related saving month” and since then it has based on Dubai oil, has increased by to continue in the latter half of 2007
meeting ever to be hosted in Asia. societies, and organized labor will gather forums and seminars regarding to the implemented a variety of events to about US$10 per barrel, or about 20% and in 2008 because of oil producers’
Ministers from 47 countries including 30 to share their perspectives for the future theme of the ministerial meeting will be accelerate energy saving. on average, for the past four years. But policy seeking higher oil price and the
OECD member and 17 non-member development of the internet economy. held as well. “The OECD Ministerial Average oil price has continued to the difference between 2006 and 2007 hurricane season of the United States.
countries will be gathering at COEX in Messages from the forum will be con- meeting is a great opportunity to learn to soar from US$61.5 in 2006 to US$67.4 is only 5%, a sharp drop in the rate of The highest oil price was US$96.6
Seoul, Korea to discuss the topic of the veyed to the ministerial meeting. be better international hosts” Director Lee in August 2007 and further to US$75.8 increase. Crude oil remains the largest per barrel for WTI and US$88.8 for
Future of the Internet Economy. Angel Ministers from OCED members and Jae-bum of Preparation and Planning for in October 2007. energy import to Korea by a factor of Dubai oil recorded on Nov. 7.
Gurria, Secretary-General of the OECD, many nonimember countries in the areas the OECD Ministerial Meeting said. The primary energy consumption 5. Ahead of the winter season when
said, “The internet today is increasingly of communications, economics, indus- Participants and visitors may experience has increased by about 3% each year The nation’s oil dependency ratio demands for energy consumption soar,
critical to the way our economy and the tries of trade, and leaders and visionaries Robust Broadband Internet Infrastructure for the past four years, but energy has declined gradually, whereas there is a growing possibility that the
societies are developing. Ministers from from private sectors will try to shape and various innovative IT services includ- imports have increased by 20-30% demand for electric power has steadily international oil price will go up to
many OECD and many non-member policies for creativity, confidence, and ing wireless broadband services like each year, disproportionately large. risen. The portion of oil dropped from US$100 per barrel.
countries together with business and civil convergence in the Digital World. The WiBro and Digital Multi Broadcasting Thanks to such persistent energy 53.8 percent of the total in 1990 to 46.1 To effectively cope with high oil
society will define a collective vision of a ministerial meeting has five roundtables (DMB) service in their hands. saving efforts, the energy consumption percent in 2003 and 43.6 percent in prices, which started to go up in 2003,
desirable future economy and society for addressing the themes of improving A National Contact Point will be increase rate has been on a decline. For 2006, but per capital electric power the government has been pushing
supported by the internet.” In 1998 in economic performance of social welfare, announced at the homepage at instance, the primary energy consump- consumption rose from 2,203kWh in ahead with a three-year plan to
Ottawa, Canada, the OECD organized a in order to realize the internet’s evolving www.oecdministerialseoul2008.org. tion increase rate dropped from 7.8 1990 to 6,126kWh in 2003 and further improve energy intensity from 2005.
ministerial meeting in Canada on e- role as a compelling force for economic The website is allowing users to regis- percent in the 1980s to 7.5 percent in to 7,191kWh in 2006. Under the project, the government
Commerce. The conference established growth and social welfare. The meeting ter online to participate in the meeting the 1990s and again to 1.8 percent in Owing to an increase in demand for will improve energy intensity
policies in areas such as privacy, security, will first focus on promoting creativity and directly book hotel accommoda- 2006, electric power, the use of bituminous (toe/US$1,000) from 0.359 in 2004 to
taxation, or consumer policy that have in order to strengthen the internet as a tions. Here the various price range However, energy imports increased coal and atomic power has been 0.328 in 2007.
been instrumental in nurturing online catalyst for economic growth and social hotels near by COEX will be recom- sharply because of high oil prices from increased persistently. Thanks to persistent energy saving
activity. innovation. mended in consideration of the partici- US$49.6 billion in 2004 to US$66.7 Although energy consumption in the efforts, the nation’s energy intensity
Nearly ten years has passed and 10 The next thing the meeting is trying to pants’ safety, convenience, and com- billion in 2005 and further to US$85.5 industrial transportation sector has improved from 0.367 in 2004 to 0.359
years in IT history is an age. accomplish is building confidence. This fort. The e-mail address for meeting billion in 2006. steadily increased, the total energy in 2004 and 0.345 in 2006, showing
Information technology is becoming part will involve the discussion for resolutions registrations is oecd2008reg@inter- It far exceeds the combined exports consumption has been on a modest that the nation is shifting to an econom-
of people’s lives now. The internet has to reduce the internet’s vulnerability to com.co.kr and for hotel reservations is of the nation’s No. 1 export item semi- decrease owing to a drop in energy ic structure of low energy-consumption
become a powerful driver of innovation, fraud and malicious threats, which is the oecd2008hotel@intercom.co.kr. conductors (US$37.4 billion) and the consumption in the households, com- type.
5 2 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 5 3
In-depth report IPTV
chased after KT in a fast speed. Park government hasn’t allowed IPTV ser- gain. IPTV is another growth engine
Byung-moo, the CEO of Hanaro, once vices to provide real-time broadcast- Korea found in six years. Korea’s
Hell’s Kitchen
mentioned at a press conference, “IT ing in order to prevent protests from high broadband penetration is the
took France Telecom three years to traditional broadcasters. As a result, perfect environment for IPTV to suc-
acquire 500,000 IPTV subscribers IPTV services have a 12-hour delay in ceed. As Professor Choi Jun-kyun
while it took two years for PCCW of broadcasting local dramas and they of Information and Communication
Hong Kong. But it only took less don’t have live news and sports pro- University said, “Korean Broadband
Trap of Aliens puts off the IPTV Act once again than a year for Hana TV to attract
500,000 subscribers. Hana TV is
grams. Two year battle between the
Ministry of Information and
convergence Network [BcN] is from
our highly competitive communica-
growing at an unprecedented pace, Communication (MIC) and the Korea tion network. Those industries and
This is the first of three part series on all aspects of IPTV situations, service, standardization, technologies and markets -- Ed. and is ready to provide Korea with the Broadcasting Commission (KBC) are solution companies who survive in
real IPTV service.” Both are offered still at the frontier. While the MIC the domestic market are more likely
to subscribers for an affordable price, tries to lift the ban on real time broad- to be competitive in the global mar-
By Chun Go-eun high definition image, and fast speed, casting, KBC has been strictly against ket. Also, since the standardization
toclair@ittimes.co.kr yet unresolved restriction on IPTV for the ministry’s drive. of WiBro and the penetration of
the past two years had been blowing Both broadcasters and telecom- DMB are on top of the world, pene-
H
ow much does it make sense can’t possibly be completed with Broadcasters, however, are strongly the real time shows down. Since munication operators may feel they tration of IPTV will serve as the next
that Koreans now can watch restrictions on IPTV. Thus, the against the Broadcast Committee’s there were no specific laws dealing have a lot to lose once the IPTV Act growth engine to encourage our IT
TV with their mobile phones IPTV Act was expected to be passed decision, asserting that the committee with a format for broadcasting, the passes, but the country has a lot to market.”
in a bathroom but not with their com- at the actual meeting on 23. But the is trying to give privilege to KT.
puter in a bedroom? Unfortunately, problem begins at measure 9 of the According to their assertion, the
the only thing that hasn’t changed Internet Multimedia Broadcast meeting was held unofficially in a
much in Korean IT history is the TV Business Act passed on November blink of an eye and two of the com- The following are excerpts from an interview recently held by the Korea IT Times with
with its traditional antennas, cable 20, which read, “Regarding to policy mittee members proposed that the Shim Ju-kyo, Associate Director of Media BU of KT
boxes, and satellite dishes. How dif- for alien possession quota, it can be IPTV Act is more beneficial for
ficult is it to plug an internet line allowed up to 49% of the entire telecommunication operators than it
into the living room TV? When stock that has voting rights.” Here is for broadcasters. Another factor Q: How is KT preparing for vice that combines broadcast and communication. Moreover,
would be the day television content the alien refers to KT. KT’s overall Cable TV feels is unfair is that while IPTV? How much is it is quite significant that IPTV allows telecommunication
is delivered by broadband internet alien quota is 47%, but the number one fifth of the 77 cable areas are invested so far? operators to meet their customers via TV instead of computers
lines and a set-top box? Although increases up to 63% once its own restricted for Digital Cable TVs, A: We are all set to pro- or phones. This will be the great opportunity for the telecom-
the procedure itself seems quite sim- stock is disqualified from voting which is similar to IPTV, IPTV ser- vide the service as soon as munication operators.
ple and all ingredients are ready to rights. Moreover, an alien cannot be vice has no restriction throughout the the regulation matter is
be cooked, the pride-spawned argu- the country’s IPTV business runner entire state. Broadcasters predict that solved. We are providing Q: Content is the life of IPTV. How do you afford
ments at the kitchen stove have been according to a regulation. The it will give more advantage to mar- everything but real time content?
a never-ending story. The IPTV Act Broadcast Commission spokesman keting power and the size of the shows with the current ser- A: We are planning to invest 150 billion dollars for pur-
was scheduled to be appealed at a said, “You can’t restrict the genuine economy. vice nation wide. The cur- chasing content this year. The reason we took charge of
regular session of the National business runner from running a busi- KT in fact launched its IPTV ser- rent Mega TV is more like a drama production like Olive Nine and movie production like
Assembly on November 23 and was ness. The measure will be fixed vice for the first time in Korea in TV portal or pre-IPTV since Sidus is to ensure that we have tight content.
anticipated to pass, but it is now the before passing a law.” 2004 with a brand Homen on a limited Shim Ju-kyo, Associate they provide re-runs. But our
Director of Media BU of KT ultimate goal is to provide our Q: How do you buy foreign contents including movie and
Trap of Aliens that put off the deci- Cable TV operators and scale. Homen eventually developed
sion once again. Now into Mega TV in 2006 subscribers with the real time music?
the bill has to wait and the subscribers are shows in the near future, gaining its name as IPTV. A: We sign a contract with those who have direct copy-
again until the end of now reaching up to be The investment made this year was 1.7 billion dollars. When right. We are currently in business with Warner Brothers
the year to be presented 6,500,000. In spite of its including all the money that has been putting into this busi- Pictures Inc. for movies and British Broadcasting Corporation
at an extra session of high density image qual- ness, the total is 2.4 billion dollars. to buy documentaries. We are trying to reach out to make
the National Assembly. ity and fast speed with a more business with foreign companies.
The National reasonable place, sub- Q: What is the significance of IPTV to KT and IT?
Assembly Broadcast scribers’ only complaint A: IPTV is a brand new growth engine for the communica- Q: What is needed to improve Mega TV?
tion operators. The Korean telecommunication market is A: The National Assembly is making a bill for IPTV at the
Communication is that the shows are
stagnated and KT’s monopolization of fixed lines is chal- current state. We wish that the Ministry of Information and
Specialized Committee reruns that are two
lenged constantly by the wireless communication market. So, Communication and Korea Broadcast Commission will soon
held an overall meeting weeks old at least. It is
a company like KT is always thirsty for new growth engines. collaborate to pass the bill for us. We will do everything we
on November 20 and the same for its rivalry
Therefore, IPTV could be a breakthrough to give a wake up could do to prepare for the day we can provide our subscribers
passed Internet company, Hanaro.
call to stagnated market. IPTV is not just a simple communi- with real time shows.
Multimedia Broadcast Hanaro started its IPTV
cation service as the previous ones. It is the convergence ser-
Business Act, which service a year after and
5 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 5 5
In depth-report e-Government
exchange show that 654 agencies in to share information with lower local with analytical information on real estate
Juicy Details of total have exchanged documents online
through the Government e-Document
Exchange Center, which includes 58
governments (town/county/district) with-
out resorting to manual processing. The
necessity for the informatization of upper
trade by region, ownership, and trade type
based on actual market prices. After
2007, the implementation will aim at pro-
Korean e-Government central agencies, 250 local govern-
ments, 198 educational offices and pub-
lic universities, the National Assembly,
local governments (city/province) bridg-
ing central and lower local governments
was considered, and the informatization
viding map-based real estate space analy-
sis by integrating existing real estate data
and map data.
and the National Election Commission. projects were initiated in 2002. The e-Trade services are to support
Brown University in USA has recently announced that Korea ranked first in the world in its e- The e-document exchange rate among In 2003, the Board of Audit and seamless processing of all aspects of
Government evaluation survey. The university conducted a survey of 1,687 government web sites from central agencies amounted to 97.3 per- Inspection (BAI) drew up a plan for inno- trade affairs such as marketing, foreign
198 countries. The following is a summary of the 47 page Annual e-Government Report written by cent as of June 2006. The high percent- vative auditing operations, aiming at cus- exchange, customs and logistics. In
The Ministry of Government Administration and Home Affairs and summarized by Ko Ki-wan, Senior age of e-approvals and e-document tomer satisfaction, and productive and order to strengthen national competitive-
exchanges shows that electronic docu- transparent auditing processes in 2003, in ness for export, a new paradigm for trade
Reporter of the Korea Economic Daily -- Ed.
ment processing has reached the stage order to respond to the changing environ- was required, along with the early estab-
of complete stabilization in the govern- ment where auditing data was also digi- lishment of an e-trade platform. The
S
ince 1987, Korea has made consis- share, which led to little contribution to e- Government Roadmap. The e- ment agencies. tized, performance-oriented management National e-Trade Committee was orga-
tent efforts to achieve strategic government results as a tool for govern- Government Roadmap projects substan- All the central agencies are securely systems established in government agen- nized under the chair of the Prime
goals set for e-Government by ment innovation. Embracing more tially embody such performance. In an exchanging e-documents through the cies, and double-entry bookkeeping was Minister in 2003, in order to enhance e-
starting to digitize services related to mat- expectations for e-government results, the attempt to effectively promote the pro- Government e-Document Exchange introduced. The e-auditing system is an trade projects in an efficient manner, and
ters of residence, real estate and vehicles government adopted e-government as a jects, MOGAHA (Ministry of Center, and they are attempting to expand outcome of the plan, with a view of pre- a master plan for national e-trade was
under the National Basic Information key national agenda in 2003. Government Administration and Home e-document exchanges to public agencies venting redundancy in auditing, and released. Beginning with the establish-
Systems Project. The Korea Information Upon his inauguration in 2003, Affairs) established a guideline for pro- that have yet to implement e-document ensuring expertise and efficiency with ment of an e-trade document repository,
Infrastructure (KII) Project for building President Roh Moo Hyun prepared policy ject management. It also assigned the systems or use non-standard e-document efficient knowledge management. In the e-Letter of Credit (e-L/C)
an information superhighway was also measures to further develop national NIA to manage the projects, which was systems, based on the Information addition, it also aims at assisting proac- Distribution Management System is cur-
launched in the 1990s, under which each informatization and e-government pro- the designated body for supporting Strategy Planning (ISP) established in tive auditing, and performance-oriented rently in operation. This project enabled
ministry promoted digitization especially jects promoted by previous administra- informatization projects and e-govern- 2004. In the initial phase, the e-business auditing with the establishing of a system the notice, transfer and buying applica-
in the areas of patents, procurement, cus- tions. To promote government innova- ment technology in the former adminis- Message Service Specification (ebMS), of data collection, analysis, and assess- tion of e-L/C as a world first, which
toms and national tax. In addition to this, tion in a more comprehensive and sys- tration. The implementation of e-gov- which is an open international standard, ment by connecting administrative infor- resulted in eliminating the need for
the government selected 11 e-government tematic way, the Presidential Committee ernment has been promoted by two pil- was adopted on a pilot basis in the public mation systems. paper-based L/C, and preventing the loss,
initiatives, and established common and on Government Innovation and lars; the e-government support project agencies in 2005. At the same time, the MOGAHA established a Real Estate damage or forgery of the L/C. The lead-
integrated infrastructure among govern- Decentralization (PCGID) was estab- and the administrative database con- government also introduced an electronic Information Management Center in 2003, ing 13 domestic banks dealing with for-
ment agencies including single-window lished to deal with such issues as e-gov- struction project. mail box under the center in 2006, with the necessity of integrating real eign exchange participated in this pro-
civil services, a comprehensive national ernment, administrative reform, local The e-government support project that through which the agencies having no e- estate related systems independently run ject. An integrated e-Trade platform will
procurement system, and a national decentralization and tax reform. In 2003, prioritizes support for Roadmap tasks document system or using a non-standard by different agencies for increasing effi- be established to consolidate the current-
finance system. the Roh Administration e-Government assists projects involving multiple min- system could also exchange e-documents ciency. ly fragmented trade services not only for
As a result of consistent efforts, the Vision and Principles was announced, istries, new policy projects, or local with government agencies. In the third The center monitors and manages land trading companies but also for related
level of informatization reached the followed by the e-Government Roadmap. informatization projects according to the phase, more than 700 agencies are sup- and building ownership on an annual agencies by 2007.
advanced stage in terms of its function The e-Government Roadmap is com- allocated budget and guideline each year. posed to use the center in 2007. In addi- basis, establishes a system through which MOGAHA established a one-stop por-
and ministerial unit, and such areas as posed of four areas of innovation, 10 Since 1998, MOGAHA has promoted tion, a document tracking system con- comprehensive information can be col- tal (www.open.go.kr) for online adminis-
civil application, tax, procurement, and agendas and 31 projects. the exchange of e-documents, along with nected with the government authentica- lected, managed and delivered by con- trative information disclosure, through
customs had begun to be processed elec- The budget for informatization in 2006 e-approvals, in order to digitize the entire tion system will be established to prevent necting real-estate related information of which citizens can request and receive
tronically, with integrated online services is US$3.4 billion, of which, approximate- procedure of document processing in irresponsibility in document delivery. A government agencies, and prepares for a information online without visiting
partially provided. Nevertheless, such ly US$917 million (26.7%) will be government agencies. As a result of stan- supporting system for e-document new integrated real-estate tax scheme. offices. In addition, the agencies where
results had not begun to be felt by citizens invested into e-government implementa- dardization, e-document systems that exchange is expected to ensure efficien- BPR/ISP was implemented for efficient reference lists are connected to one anoth-
due to the supplier-oriented and frag- tion and US$9.5 million (2.8%) into nar- operated among central government cy, security and reliability in administra- connection and management of real- er will be expanded to more than one hun-
mented nature of informatization pro- rowing the digital divide. The budget agencies in 2001 were expanded in 2002 tion, along with a paperless environment, estate related information, along with the dred, including central agencies, local
jects. Improving work processes had will be allocated, prioritizing the areas to include local governments. and is to be utilized as a base system in establishment of the system, and compre- governments and educational offices, and
been underestimated in digitization, while that would achieve substantial results E-approvals are currently being under- realizing e-government. hensive real estate information, including services for easy access to information
offline-based laws and customs lingered such as time saving for work processing, taken in 58 central agencies and 250 local Local e-government has begun with actual market prices, housing costs and and immediate browsing upon request
on. In addition, providing seamless one- reduction in paper-based documents and governments, with the adoption of the e- the informatization of town county and land value is being provided from 2006. will be offered to increase convenience.
stop services to citizens seemed to con- savings in administrative and social costs. document standard. The rate of e- district administrations since 1998. Additionally, an online service system is By 2007, citizens will have more oppor-
front challenges since information-shar- The successful implementation of e- approvals in central agencies amounts to However, the absence of common and being constructed to provide real estate tunities to participate in policy-making
ing among government agencies was hin- government depends on the perfor- 98.2 percent on average as of June 2006. standardized systems in city/province statistics information that can be used processes by discussing and exchanging
dered in part by an unwillingness to mance through each task of the e- Meanwhile, statistics on e-document administrations made it difficult for them anytime by the general public, together their opinions.
5 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 5 7
In depth-report
tures. Game lovers will look more polite to have real time commu-
for a phone that is slim, and nication over the phone and make a
the older generation will look proper greeting before getting to the
for the phones that are point? But the culture has surely
accommodating. Three years closed its eye to text messaging, mak-
ago, most public transporta- ing it acceptable to drop a line or two
tion riders slept, read a book, t o a n y b o d y in th e u s er’s circle.
or sat still until they reached Instead of making a phone call to let a
their destination. Now, most friend know you will be ten minutes
of the population is accompa- late, quickly sending a text message
nied by the mobile phones in will help you to be less rude.
t h e i r d a i l y t r i p s, b e c a u se Let’s go back a little bit; how did
their faithful portable pet has we make an appointment to meet
plenty features to entertain someone when we didn’t have mobile
only grew by 1,000,000, but the them. Users can also log onto the phones? It was not too long ago
mobile communication subscriber rate internet wherever they are and down- when people had to set the time and
increased by 12,400,000. Part of this load cartoons, games, music, and edu- location to meet up together. As
comes from subscribers who subscribe cational content. Students no longer some of the old movies show, it was
to multiple phones for different pur- have to shuffle through vocabulary common for older generations to wait
poses. Subscribers who open 3 to 4 notebooks while they are using public a decent amount of time at the
lines are actually increasing. Some of transportation. They can download e- promised location, sometimes
them open a line for their foreign lectures for an affordable price and because they arrived too early and
friends since foreigners face many watch the content and learn. Another other times because of the
restrictions to opening a phone in thing that is also popular amongst appointee’s delay. The older genera-
Korea. More subscribers who use dou- young subscribers is text message ser- tions’ patience is no longer some-
ble lines are expected to increase based vices. With KTF, for instance, 500 thing that the younger generation
on the mobiles’ various functions and text messages are given a month for an practices. People these days make a
service qualities. additional charge of eight dollars. phone call to each other before depar-
It is no longer prestigious to own a Because of these, the subway now has ture and make sure that they are still
By Chun Go-eun
toclair@ittimes.co.kr
mobile phone as it once was in the a fast mobile phone charger that peo- on schedule.
nineties. Although brand new phones ple can use for a quick charge. It costs The modernists not only sleep and
with the newest embedded technology less than a dollar to do so, yet most eat with the phone; mobile phone tags
This is the second in a ten part series -- Ed. are still pricy, the price of the standard prepare an extra battery to be continu- along with them anywhere they go
mobile phone is reduced down to an ously entertained. like a name tag. The mobile is like a
affordable rate with a subsidy and mar- The expansion of the mobile phone transformer. Not only does it func-
T
his Korean old saying comes would have imagined that one day they and older than 60 increased twice as keting plan. The various payment is changing the culture of Korea. For tion to allow real time communica-
from the agricultural days of would be hearing a phone ring from much in three years, and development p l a n s a r e c u st o m i z i n g su b sc r i b e r Koreans who valued the word respect tion, but it works as transportation
Korea: “A dog’s life beats a their jean pocket in a public bathroom. of 3G and USIM technologies are demand as well. As a result, mobile the most, the mobile phone was noth- card, TV, mp3 player, game console,
human’s.” As they looked at a dog The mobile phone, indeed, is the only boosting the telecommunication mar- phones serve Koreans as a portable ing but a disgraceful object when it and school nowadays. Certain web-
playing in the field, farmers came to object in the world that is guaranteed ket. With this trend, experts predict pet. Koreans are no longer bored to first came out. Thus, in the nineties sites like Cyworld allow making pay-
think that their dogs were faring better to accompany a person through all that 100% of the population will soon wait in line or ride transportation. when the phone first came out, those ments via mobile phone. The United
than them. But guess whose life beats their daily activities. From bathroom be using mobile communication in How many people are looking down at cell phone users who had a ring at New Democratic Party recently took
a dog’s these days? Mobile phones’. to subway, and from bed stand in the Korea. their cell phones in the subway these work or during a meeting had to either mobile voting to choose one presiden-
Unlike dogs, mobile phones don’t have morning to bed stand at night, mobile According to telecommunication days? How many people on the street kill the ring or answer the phone with a tial candidate to represent the party at
to try so hard to be loved or stay by phones are asked to escort their owners companies, the mobile communication walk on as they talk on the phone? crouching body and mouth-covering the upcoming election. Who
their owner’s side. All they have to do and they do so without a fuss. The subscriber rate was going up slowly How many people are playing games hand. But now that a decade has would’ve imagined voting for presi-
is sit and look pretty. invention of mobile phones and their from 35,000,000 in 2004. The number on their phone while waiting in line at passed it is completely natural for the dential candidates on the phone?
In 1996, when mobile phones were content development are changing the increased a bit in 2005 setting the the hospital for an exam? The numbers users to either answer the phone or Who would’ve imagined using an e-
first introduced to Koreans, they were culture and lifestyle of Koreans. record as 38,340,000, and 40,200,000 are increasing everyday. Phones with reply by text message during the meet- banking system on the phone several
the size of refrigerator and very expen- 1,200,000 new mobile phone sub- in the year 2006. But in the beginning different content and functions, there- ing, whether it is formal or informal. years ago? The mobile phone is 86%
siv e . Th is w a s e i ght ye a rs a ft e r scribers were inducted in the begin- of this year the number increased by fore, are constantly petted and checked The phone rings are heard even in pub- of the populations’ pet, secretary,
S a ms u n g in v e nt e d a 700g m obi l e ning of 2007; 86% of the entire popu- 1,200,000 and set a new record on the on. Those who love music buy the lic bathrooms and the phones are entertainer, and banker and having a
phone, SH100, for the Seoul Olympics l a t i on now us es mobile phones . mobile phone supply rate. From 2001 phone that has mp3 features while TV answered with no hesitation. great impact both in Korean’s daily
in 1988. Koreans probably never Subscribers who are younger than 10 to April 2007, the entire population lovers prefer the phone with DMB fea- What about text messages? Isn’t it life and traditional culture.
5 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 5 9
Opinion Korea Future Forum
cooperation ways in the years to
Knowledge Convergence Movement
come.
Third, KFF discussed a series
of books regarding future predic-
Toward Another Future
tion and future strategy and coop-
eration ways in the coming years
with Dr. Michael Keenan, future
Future-Oriented Thought & Spirit Needed prediction expert, Manchester
University.
Fourth, KFF held the future
The following is a contribution by Dr. Kim Seong-tae, President of the Institute of Korea Future Policy and Dean of the prediction strategy workshop of
Graduate School of Governance of Sungkyunkwan University -- Ed. the nation and the society by
KFF Chairman Oh Myung who teaming up with the UN Future
Korea Future Forum inauguration seminar regarding 'Toward concurrently serves as Konkuk
Another Future': Foresight and Future Strategy University president Forum on Oct. 2007.
Fifth, KFF published the first
sion our nation will stretch out, we want for future prediction based on the enor- illuminating the problem at issue our academic journal, paper journal, white book among a series of books regarding
to head for another future of our country mous amount of resources already and uti- country faces and by presenting new paper and the others document’s publica- the future prediction and future strategy:
centering on these two topics of conversa- lizing this aggressively on government alternatives. tion and distribution. Third, national Toward Another Future: Foresight and
tion, i.e., the future and global. operation. England’s Strategy Unit, the This Forum wants to start conver- future policy-related research separate Future Strategy. On November 5th, 2007,
Scientific foresight and policy estab- U.S. National Intelligence Council, gence’s effort in a bigger dimension volume and research report publication. KFF inauguration commemorating semi-
lishment based on this are necessary. We Sweden’s Institute for Future Studies, and beyond each field’s frame, based on the Fourth, exchange collaboration with nar was held including inauguration con-
have to equip ourselves with mechanisms Finland’s Committee for the Future are future prediction topic of conversation. related academic institutes at home and gratulating keynote speech and special
and stable execution procedures which those examples. Yet in the case of our What is necessary for us now is future- abroad. Fifth, related institution’s project lecture, and presentation and discussion
establish a vision about the future and set country, the preparation about the future oriented thought and spirit, global talent’s propulsion. Sixth, home page composi- by a section.
up consistent policy. Examples of many prediction is feeble in a national dimen- nurturing based on this, and creative tion and operation, and newsletter publi- In particular, a presentation subject by
policy failures in the past are a circum- sion. national policy reform and establishment cation. Seventh, academic research ser- Dr. Kim Seong-tae, president, Institute of
stantial evidence about this. It is a self-evident fact that our country based on scientific future prediction. vice project support. Korea Future Policy KFF garnered many
Dr. Kim Seong-tae, president, Institute of Policies which lack proper prediction is wanting in ability to tackle with such We have to go toward another future. interest from the press at home & abroad
Korea Future Policy KFF and vision about the future can’t persuade global change by means of established Without a new conception’s conversion Progress report with interesting content regarding a direc-
any constituents of a real society whose government operation system. Therefore, across the nation at large, there is not a On August 2006, the Korea Future tion presentation of national future strate-
T
h e p la n ni ng purport of t he interests are entangled. Such policy caus- new change and preparation of national bright future for us. This Forum, Korea Forum’s preparation activity began. On gy propulsion system in the Republic of
K o r e a F ut ure Forum (KFF es even more social conflict alone. dimensions are necessary. Future Forum for the purpose of global Apr, 2007, KFF inauguration general Korea.
www.koreafuture.org) can be This Forum wants to investigate the national strategy establishment, has been assembly passed by its ratification pro- At the final part of that day inaugura-
summarized as follows. Toward another future possibility of spearheading such change planned based on such pressing problem cess and secured experts 50 projectors. tion seminar, The future declaration, was
The future is tomorrow’s history The importance of the future conver- first of all in our country’s intellectuals. consciousness. As the first chairman of KTF, current adapted with chairman Oh Myung’s ini-
which heads toward value. Human gence technology and convergence World class intellectuals who lie scattered The purpose of the Korea Future Konkuk University president Oh Myung tiative while all members of the partici-
beings have been unfolding human histo- knowledge is on the rise and society’s in our country’s universities, special insti- Forum can be summarized as follows. was selected and since then, over two pants were on hand.
ry, creating the future based on practical connectivity and mutual functions are tutions, and industrial circles will be able First, this Forum carries out future pre- days on June 26th and 27th, its inaugura- The future declaration wanted to pre-
reasons of the inside of a human being. becoming higher. Today’s international to display their strengths as the prime diction expert network and think tank role tion preparation seminar and workshop sent following direction.
Considering a topic of conversation, circumstances in which a wall between movers of such change. for the sake of future generation’s cre- were held. 1) Establish government operation
dubbed the future, future foresight holds countries crumbles down and their recip- New self-aware movements which ative, productive future strategy estab- In this process, Dr. Kim Seong-tae, system to prepare and to unfold
another important historical significance rocal influence are becoming bigger grad- include society each field’s intellectual lishment and future-oriented government Dean, Graduate School of Governance, national future vision and strategy
at this juncture. ually, demands keenly special expertise convergence and knowledge network’s operation system’s desirable development SKKU was appointed as president, 2) Unfold intellectual network con-
The future and global are an expres- about the future prediction and integra- composition, will allow established spe- and allowing to come into action. Institute of Korea Future Policy KFF. struction and knowledge convergence
sion of survival and prosperity our nation tion insight in establishing national strate- cial field’s knowledge to be risen to a new Second, in establishing national strategy For the sake of forging KFF interna- movement for the national future
will pursue. Our country’s effort and out- gy. dimension, based on the future prediction the Korea Future Forum carries out related tional partnership, there have been fol- 3) Construct future-oriented nation-
come over the last 50 years toward free- Thus, national future-oriented govern- methodology. So established knowledge projects including research to support inte- lowing efforts. al cyber infrastructure
dom, democracy and the grounds of bet- ment operation system development and systems get new life power and will grated insight about future prediction, alter- First, KFF agreed with Professor Ian 4) Construct national risk control
ter life are facing many boundaries today. allowing it to become action are above all change anew into necessary knowledge in native presentation, and education. Miles, Manchester University regarding system which can correspond with
Without the conversion of a new important. However, when we look back each national field. mutual exchange for possibility research the future environment change
paradigm on the whole across the nation at our country’s current address, its out- As a consequence, this intellectual Major project basic direction of government management application 5) Head toward environmentally
and the society at large, our cool-headed look is not so bright. National policy alliance will serve as a catalyst which In the interests of abovementioned of the future prediction field. friendly and culture-friendly man-ori-
reality awareness is that we have reached capacity including political circles allows policy establishment and execu- purpose accomplishment, this Forum Second, KFF exchanged opinion with ented future society
a fundamental limit. Since the future doesn’t meet such requests. tion to be attained based on the future includes following basic direction. Minister Mr. Stephen Alderidge, England 6) Beef up the future prediction and
means a progressive time our nation pur- Advanced countries are operating by vision in government operation, provid- First, forum, seminar, and internation- Strategy Unit, about national future strat- the future strategy capacity of public
sues whereas global means spatial exten- forging expert networks and think tanks ing more future-oriented controversies by al academic conference hosting. Second, egy and propulsion system and discussed field and the nation.
6 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 6 1
Game & Content Zio Interactive
(Tong Vang Xien Qi) which is a license increase proportion of overseas sale
game of the nation’s idol group under the which is about 15 percent at present to
same name. 30 percent by 2010. ZIO has secured
major strongholds in foreign countries
Advancement into overseas apparently to secure stable abroad mar-
markets kets.
ZIO signed a contract with China’s ZIO’s strategy for extending its
leading Internet group Tencent to sup- business abroad is to establish part-
ply mobile game services in September nership with major companies in
and is working on porting. ZIO is those nations rather than setting up
expected to start its service in China in corporations or branches. After it cre-
December. ZIO plans to provide those ates stable foundations in terms of
developed by other domestic compa- sale and recognition, then it will be
nies as well as ones developed by it. If able to establish corporations or
the first game is launched in December, branches.
Peter Byungki Kim, it will be supplied to China Mobile, ZIO’s ultimate goal is to make the
CEO and Founder of Zio Interactive
China’s largest mobile carrier, and 6-billion world population carry more
WAP portal 3G.QQ.com. The company than one of ZIO contents.
S
ketcher, Zio Interactive’s flag- also has a plan to launch three new
ship game, was launched at the games every month. Market share of Korean
end of July last year. It record- Sketcher and Team Up have been mobile games
ed over 800,000 downloads in the launched in the U.S. this year and The nation’s mobile game-related
nation alone and has been served in another two or three games will be technological power is about half or
foreign countries including the U.S. launched next year. Negotiations for one year advanced compared than for-
and Europe. It is going to be provid- this are under way. Those games are eign countries and this is the most
ed in China later this year and then in going to be served in Latin America appropriate time to attack overseas
Japan next year. Sketcher advanced to and Europe as well. markets. Overseas mobile game devel-
the finals of International Mobile In the meantime, ZIO also is negoti- opers react surprisingly upon seeing
Game Award (IMGA) in 2006 based ating with Japan’s major companies. domestically developed mobile games.
on its unique method of progress and As visible results come out during the Domestic game developers can take a
graphic. first half of next year, the Japanese pride in their performance.
Another game launched by the com- people will also be able to enjoy ZIO Korea’s mobile game industry has
pany in August, Crazy Family, games. high technological competition and
advanced to the finals of GSMA’s ZIO Interactive has secured over- planning ability like this, but it still is
Mobile Award, making ZIO’s games seas markets in the world’s major in the early stage in terms of advance-
receive worldwide publicity once countries such as the U.S., China, ment into the world markets. Major
International
again. ZIO has won particularly many Europe and Japan. firms recently have sought to expand to
awards this year and Rubber Band and overseas markets in various ways such
Crazy Family were selected Monthly Planning to lead in post-PC era as building partnership with local com-
Best Games in the nation. Technological development has panies or establishing corporations or
Mobile Gaming
The Dungeon & Fighter series, a been bringing down barriers among branches. They are expected to produce
mobile licensing version of online media. Good contents can be served notable performance sooner or later
games, has won notable popularity and through various media. A core trend at based on their excellent games. Like
the first and second editions have got- present, in particular, is combination of the cases of online games in the past,
Powerhouse ten a total of over 600,000 downloads.
The latest third edition of Dungeon &
Fighter – Heroes has absorbed online
portable mobile instruments like
mobile phones and contents. ZIO can
make mobile hit games any time it
Korea will become a leading player in
the field of mobile games within a few
years.
gamers as well as existing mobile user wants using its planning capacity. ZIO ZIO is going to launch 16 new
with its unique wire-wireless inter- is going to spread this to diverse life- games in 2008; 14 to be developed by
The following is a contribution by Peter working type. type mobile handsets such as MP3 ZIO, two through outsourcing and
Byungki Kim, CEO and Founder of Zio Besides, ZIO also have launched vari- players and navigations, instead of lim- four by domestic publishing. They
Interactive, a leading mobile game ous games like KBO Baseball 2007 iting it to mobile phones. will form a lineup encompassing vari-
developer – Ed. which is an official license game of KBO ZIO will focus on overseas markets ous genres like arcade, RPG, sports
baseball and I Love Dongbangshingi for the next 10 years. It plans to and action.
6 2 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 6 3
Country Report Poland
Close Partner in
centers as well as modern educational sys- lish software development institute in Poland. good opportunities for Wimax which virtually
tem to keep pace with IT world leaders. Needless to say, Korean IT companies are offers similar features to WiBro.
Polish government runs special programs warmly welcome in our country. The influ-
Global IT Dissemination
for IT centers locating in Poland. Also our ence on Polish market that I would like to Q: In terms of IT, please speak about IT
accession in European Union in 2004 enabled achieve is mainly transfer of technology and investment possibilities in Poland for
allocation of significant sources for setting up activation of potential Polish IT and software Korean investors.
of the activities mentioned above. suppliers offering state of the art IT solution A: Poland, with its market potential
The following is an interview article with Marek Janusz Calka, Ambassador of Poland, on Speaking about upgrade of IT areas we can still at competitive prices. Let me just summa- belongs to one of key targets for Korean com-
not forget about Digital Media Broadcasting rize that the cost of IT engineer in Poland can panies. Besides, with its increasing ratio of
the occasion of Polish Independence Day which fell on November 11th – Ed. well educated IT engineers available widely at
and WIBro technologies which are crucial be 2-3 times lower than corresponding service
areas of information management in all devel- obtained in Western European countries. competitive labor rates, it becomes and ideal
with increasing GDP and stable business envi- club, set up to support products and services oped economies. Therefore benefits from Korean companies platform for West and East European IT oper-
ronment secured by low inflation. trade of Polish companies, has currently 188 engagement in Poland would be definitely ations for Korean companies. As already
Modernization of Polish economy is relat- members engaged in European and interna- Q: How much are Korean companies mutual. proved by main world players from IT sector
ed to introducing new technologies in industry tional projects. Competitiveness of IT export involved to Poland’s IT industry at present like ABC Data/Actebis, HP, Microsoft,
and shifting the share of GDP from old, labor is however not the only feature of Polish IT and what is the outlook for them to be able Q: Please touch upon the commercial possi- Oracle, SAP or Lucent Technologies Poland
and material intensive industries to modern, industry at present. to enlarge their market or influence in bility in Poland Korea’s IT technology & is not only a sales market or manufacturing
highly added value sectors. The forefront of over 6 thousand IT com- Poland? products such as DMB&WiBro etc. includ- hub, but mainly the center of creative ideas
From this perspective IT industry plays panies active on the Polish market includes A: First of all I would like to state my gen- ing the other IT technology could be applied and new technological solutions.
important role for our economy in general. In both Polish branches of the world’s top corpo- eral appreciation to Korean IT industry as the to the citizens of Poland. According to Eurostat 2005, Poland offers
fact, development of IT industry in Poland is rations like ABC Data/Actebis, HP, state of the art technology like DMB or A: First of all I should express my word of larger pool of scientists and engineers in IT
one of the main goals for Polish government Microsoft, Oracle, SAP and also Polish com- WIBro developed by Korean companies is the congratulations for technological develop- sector than Czech Republic, Hungary and
setting up the targets to create Knowledge panies well known in EU like Action, highest and fastest widespread world quality. ment because as far as I know Korea was the Slovakia combined.
Based Economy and Information Society. ComputerLand, JTT Computer, Prokom Secondly Korea belongs to world leaders in first country which officially developed Availability of scientists at current R&D
IT industry belongs to fastest growing sec- Software, Softbank. It shows that Poland is several areas like for example internet net- DMB system and was in fact the first country centers (almost 500,000 people) makes
Marek Janusz Calka, tor of Polish economy. Development of soft- well recognized place for investing in IT busi- work coverage per capita in the society. to launch DMB in 2005 under National IT Poland a significant location for upcoming
Ambassador of Poland ware applications, Mobile telephony network ness but also develops IT solutions using its All these aspects indicate clearly that program. Korean IT investments in 2008.
coverage, use of internet as well as digital
Q: Please state the significance of the domestic human resources as well as R&D. Korea and Korean IT business is good bench- Considering Poland, our country is open Taking into account all the mentioned
media broadcasting are also supposed to raise
Poland Independence Day. Companies located in Poland offer full scope marking point for Poland and Polish compa- for this technology in commercial terms. advantages of Poland, I will recommend all
on importance in the coming future. This is
A: November 11, is the day of highest of IT services for all type of industries. nies involved in IT activity. Current trials of DMB implementation are not Korean IT companies to consider investment
mainly due to the fact that Poland becomes
importance for Polish Nation. In fact this spe- At the end it should be mentioned that Concerning involvement of Korean com- that advanced as in Korea however several possibilities in Poland and treat our country
platform for operations for foreign companies
cial day commemorates the November 11, sales of desktops, notebooks and mobile panies in IT business in Poland there are at companies offer already DMB systems for Knowledge Based Outsourcing (KBO) poten-
but also raise of Polish based IT business is
1918 when Poland regained independence phones records dynamics of almost 30% least 3 points to enumerate: automobiles and increase of interest can be tial. In Research and Development field best
very well marked indeed.
after 123 years of captivity. To give you brief annually! Samsung Electronics is developing large noticed for mobile telephony. opportunities exist in the area of centers for
view on European history in 1795 Poland lost To give you some statistics Polish IT IT Center in Warsaw (Poland’s capital) with As you know the development of competi- design and engineering as well as software
independence being divided by Russia, industry represents over 2 times higher growth Q: Please touch upon Poland over 500 engineers and IT specialist tive IT solutions took place in Europe under development, application testing, application
Prussia (currently Germany) and Austria. rate than annual growth of Polish GDP. Government’s interest fields to upgrade employed. Current scope of activity covers the name of DVB-H (namely Digital Video design and implementation. Currently Poland
During 123 years Polish divided Nation man- Polish GDP growth amounted to 6,2% in any specific IT areas among others. software development for LCD and mobile Broadcasting – HandHeld) which can offer a offers already over 200 companies involved in
aged to maintain its origin and national identi- 2006 and is estimated at over 5% in 2007. A: Among sectors which are of highest telephony which are produced in neighboring downstream channel at high data rates which this business as outsourcing partners.
ty showing strength and unity to its occupants. This makes IT sector one of the most dynami- importance for Polish government I should countries. Warsaw office is undoubtedly 1 of can be used as standalone or as an enhance-
Currently we celebrate November 11 with cally developing sectors of Polish economy definitely mention development of modern biggest commitments for Polish IT business ment of mobile telecommunication networks. Q: Please introduce prominent IT exhibitions
pride and recognition for the generations and shows that Polish market is still not satu- software design and implementation cen- by foreign companies. I believe that this is also one of the solution or conventions in Poland so that Korean
which managed to give us freedom and inde- rated. ters. First of all, this type of activity creates Korean based company Humax is which could be applied to the citizens of participants can attend to explore new busi-
pendence. Secondly, according to the forecasts during products and services with highest added developing software for setup boxes in Poland. In fact our market is open for all tech- ness opportunities.
next 3 years, the market will continue to grow value, contributing considerable amounts to Warsaw. This was the first R&D office in nologies so the first company to get the license A: Poland welcomes Korean companies
Q: What is your opinion on Poland’s IT at the high rate aiming at 10%. overall economy. Secondly, it creates tech- Poland to develop IT solutions for TV for broadcast is in fact market winner. with trade and exhibition facilities in main
Industry in general? Practical examples about Polish IT busi- nological development in other sectors of transmission systems. Among the mostly needed IT solutions cities of the country. The tradition of fairs
A: First of all to answer this question I ness: Poland has by far the largest number of the economy enabling and stimulating bet- LG Philips. Currently this is the biggest for rapid development I see also UMTS cel- and exhibition in Poland is as long as 19th
should touch upon Polish economy in general. Internet users among the new members of the ter allocation of resources. Thirdly, this Korean investment in Poland. Investment lular networks which start operation in century and developed also into IT conven-
EU accession and rapid reforms of Polish European Union. Considering the future type of activity is in line with the govern- commenced in 2005 will generate over 12,000 Poland from 2009. tions and shows. Korean companies interest-
economy including privatization of industries growth it offers also the highest potential due mental program towards knowledge-based direct manufacturing jobs, together with LG I also see great potential in further applica- ed in Polish fairs can search several recom-
and inflow of foreign direct investments gave to society size larger that all new member economy (KBE). Importance of IT related suppliers. Production of LCD monitors which tion of Broadband Wireless Internet. Here mended databases like www.targi.com and
us the position of the economic leader of the states combined. industry requires outstanding qualifications represent highest technology will soon require again there is a great chance for Korea to com- www.polfair.com.pl. Both sides are avail-
Central Eastern European region. Currently Recently Poland became active producer and skills. For Polish economy it means development of IT solutions on site, so I deeply mercialize its inventions like WiBro solutions. able in English language and offer updated
Polish economy is considered as modernized and exporter of IT solution. The IT exporter development of research & development believe and encourage LG authorities to estab- Among others, I am deeply convinced about information about exhibition profiles.
6 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 6 5
Events Sketch PPS
A Paragon of e-Government Usage
But now, KONEPS secured operation operation commission contract innova-
stability by a long-term contract, con- tion attempt, the press reported: “It is
trary to the case for annual service expected to be linked to e-Government
replacement. service’s quality ultimately and our
An exemplary IT operation commission By reflecting operation process’s
improvement into next year operation
country SI business circles competitive-
ness boost as it is diffused to public IT
plan, KONEPS brought about obstacle service at large and is established as a
minimization and customer satisfaction pan-governmental IT service standard
improvement through effective system operation model.”
T
he PPS (Public Procurement management, Kwak said. The press further said that PPS
Service, www.pps.go.kr) of In regards to major performances of allowed domestic barren IT outsourcing
KONEPS (Korea On-line E-pro- KONEPS, he first of all named that this (ITO) market to bud by outsourcing this
curement System) is emerging as a system was able to develop as a world- KONEPS system operation.
paragon of home and abroad institu- wide Best Practice by developing conve- In connection with tasks in the years
tions, needless to say its diffusion nient and diverse customer-oriented con- to come, Oh said: “PPS is in the van of
groundwork preparation into public tent such as Ubiquitous technology and pan-governmental IT service operation
organizations. Web services and by means of system innovation such as ITSM construction or
PPS’ KONEPS civic operation com- improvement like e-procurement’s sta- advancement-model operation commis-
mission project, which was introduced in bility and security strengthening. sion, but more aggressive efforts are Director Kwak Young-hee, Information
the van of not only civic enterprise, but By means of advanced IT operation needed like consulting commercializa- Management Team, PPS presents
KONEPS operation commission
also internationally, pays off greatly. system introduction of KONEPS and tion or knowledge-model IT contract innovation performance report
From its seminar regarding automation system construction, system consulting service development.”
KONEPS’s operation commission operation’ stability and confidence have
example study held on November 14 in been boosted, the director said. IT Governance needed With regard to its operation outcome,
Seoul, A member of PPS said that Through his presentation regarding Kim noted: “KONEPS has boosted pub-
“KONEPS has overcome the doubts of
An example study seminar of PPS KONEPS operation commission, held on Nov. 14
The best e-Government model ISO2000 certification and ITSM con- lic procurement’s transparency,
public IT service operation commission, Concerning advanced operation com- struction example, deputy director Kim improved procurement administration’s
which has been raised continuously from KONEPS’s operation commission sys- KONEPS’s operation commission inno- mission project’s example report, pro- Eul-sig, Information Management Team, productivity and efficiency by reducing
related business and academic circles in tem in 2005, operation commission scale vation performance report, director gram coordinator Mr. Oh Yeon-chil, PPS, introduced: “KONEPS is a pan- annual 4.5 trillion won worth, and haul-
the past.” has continuously increased thanks to Kwak Young-hee, Information Information Management Team, PPS, governmental e-Procurement system ing civic e-Commerce development by
A PPS official responsible for continuous service improvement and Management Team, PPS, said that “the pointed out: “For KONEPS, it is neces- which 36,000 public institutions and diffusing e-Commerce infrastructure.
KONEPS’s operation explained that “as additional development projects. PPS has boosted KONEPS’s stability, sary to secure operation’s efficiency 170,000 enterprises are using, allowing As a result, international community
a result of the PPS introduction of inno- However, by introducing a performance- external and in-house confidence by through operation organization’s consol- each notch institutions and enterprises to is recognizing KONEPS as the best e-
vative price calculation and its operation oriented contract management system, means of introducing performance-ori- idation and manpower’s rearrangement.” carry out procurement affairs on-line if Government model. Moreover,
commission’s operation system in late the PPS became efficient in budget man- ented operation commission contract Furthermore, he said that standard- they hold PC alone connected to KONEPS serves as an object of bench-
2005, the PPS’s service has gained agement, according to its officials. system and constructing ITIL-based ized operation procedure is insufficient Internet.” marking from several countries in the
KONEPS’s operation stability and effec- The service has concluded a three- ITSM (IT Service Management) sys- to secure stability and confidence about KONEPS’ major functions include world and is assessed as a representative
tive budget management.” year long-term contract since the PPS tem.” service operation. the whole procurement affairs online example of Korea e-Government ser-
In fact, despite the continuous introduces its operation commission Accordingly, PPS’s vision is to serve Nevertheless, Mr. Oh named as dealing, One-Click purchase support vice, Kim presented.
increase of KONEPS users, customer system in 2005, paying attention to as the best public material resources pro- regarding staple outcome in the mean- through E-Catalogue [shopping mall], Professor Hwang Kyung-tae,
satisfaction appears to be steadily long-term operation efficiency and curement and management-specialized time that KONEPS has acquired and One-Stop service embodiment con- Dongguk University, advised IT gover-
improving KONEPS’s operation stabili- performance stability. Thereby, out- institution by increasing KONEPS sys- BS15000 certification on November nected to 80 external institutions such as nance development direction for PPS by
ty has been secured, and the service sourcing business providers can result tem’s stability and efficiency, boosting 2005 for the first time for public organi- the Ministry of Government saying that for more systematic IT man-
obstacles have diminished. in qualitative improvement of the ser- KONEPS service’s confidence level, zations and operation commission inno- Administration and Home Affairs and agement, IT management system con-
According to the PPS’s statistics, user vice in the long run, according to PPS and by establishing an e-Government vation also was adapted as e- finance institutions. struction including EA, PPM etc. and
increase rate appeared to be 190,000 in officials. service operation’s exemplary case, Government excellent example. He boasts that KONEPS is the largest efforts for IT governance mechanism
2004, 220,000 in 2005, and 240,000 in according to Kwak. What’s more, Oh said: “PPS’ e-marketplace through which yearly 44 construction are needed.
2006. Nevertheless, customer satisfac- Many years contract mode By means of many years contract KONEPS has provided a model for the trillion won (US$47.8 billion) is dealt, He further proposed that for IT man-
tion degree appeared to be 74.5% in The PPS, on the other hand, held a mode, KONEPS was able to improve its sake of competitiveness strengthening of 180,000 persons visit every day, and agement process/system’s construction,
2004, 76.8% in 2005, and 80.3% in seminar regarding KONEPS’s operation service quality gradually, Kwak said. domestic IT service industry plus cus- approximately 140,000 documents are IT governance is necessary and continu-
2006. KONEPS’s obstacle rate also has commission on November 14 to recertify For example, accumulated knowhow uti- tomer satisfaction degree improvement transacted online. On top of that, 6 tril- ous/effective change management is
been diminished by 0.11% in 2004, KONEPS operation commission’s stellar lization was difficult in the past by short- through customer-oriented service oper- lion won (US$6.5 billion) is dealt needed for the settlement of IT manage-
0.05% in 2005, and 0% in 2006. performance over past three years. term contracting and frequent change of ation improvement.” through shopping mall and e-bidding ment process/system whose propulsion
Since the PPS has introduced In a presentation regarding the operator. In conjunction with such PPS’ bold rate is 93%. is under way.
6 6 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 6 7
Events Sketch World Toilet Association
required to remain in the Republic of About 1.8 million
Korea. This is definitely a bid for Korean people die every year
bureaucracy to control the toilets of the from diarrheal diseases
whole world. The constitution also includ- that are mainly blamed
ed definitions of words associated with on inadequate sanita-
shitters, such as an official definition for tion and poor hygiene,
Toilet Culture and Quality Toilets. For the the World Health
curious, Toilet Culture is a term related to Organization's regional
toilets which incorporates basic facilities director for the Western
for relief, cleanliness, quality of life, public Pacific, Shigeru Omi,
health and sanitation, efficient use of told the meeting.
water, and protection of the environment, The majority of
and human dignity to be accorded to these deaths occur in
Opening ceremony of the Inaugural General Assembly of the World Toilet Association 2007
everyone. Asia and 90 percent of
The World Toilet Association is a truly the fatalities are chil-
Opening ceremony of the International Toilet & Bath Expo
International Cooperation in
international organization with three mem- dren under the age of
bership categories. First are association five, he added.
members which represent their respective “Just imagine the number of children Association seriously. So seriously, in
Bathroomic Technology
countries and participate in national toilet whose lives could be saved through simple fact, that he has built his house to resemble
associations. The second are government low-cost interventions in sanitation and a toilet and be a museum of bathroom-
members which are involved in the gov- hygiene,” Omi told the meeting. related advances and earned the name Mr.
ernmental bodies of participating nations. The United Nations has declared 2008 Toilet in the process. Sim Jae-duck called
Focus on the porcelain foundations of civilization The third are corporate members which are
representatives from inter-governmental
the “Year of Sanitation” and is calling for a his toilet domicile “Haewoojae,” which
renewed effort to improve sanitation and aptly means “a place where one can solve
international organizations, civic organiza- hygiene facilities, especially in developing one's worries.”
lion people worldwide who lack access to assembly. This is democratic bureaucracy tions, academic institutions, and toiletry countries. The two-storey, 418.72 square meter
proper rest rooms. at its finest. industries. Several charities also marked World structure is made of steel and concrete and
Over the years, according to WTA There were many notable representa- Altogether about 1,300 people from 60 Toilet Day on Monday by launching interna- took US$1.1 million and six months to
materials, Korea has been heralded by the tives from international organizations pre- countries participated in the Inaugural tional campaigns for more hygiene aware- build. It boasts of posh amenities such as
international press for having achieved a sent at the conference, including Shigeru General Assembly. About 1,300 people ness and investments in toilet facilities. deluxe toilets and a whirlpool bathtub. It
toilet revolution. The improved toilet Omi, WHO Regional Director for the pledged to start a toilet revolution to help “The funding needed is not overwhelm- even has a grand staircase.
facilities in Korea are said to have made Western Pacific; Vanessa J. Tobin, Deputy spread a world relief movement that will ingly large, but the return is immense,” The main entrance is through a roof
toilet facilities in Korea enjoyable for all. Director for UNICEF Programme help the 2.6 billion people around the said Vanessa Tobin of U.N. children's balcony around the rim of the bowl. A
The World Toilet Association is an Division in New York; Chung Rae Kwon, world that live without toilets, according to agency UNICEF. “Political support is unique showpiece bathroom is at the cen-
international organization committed to Director of UNESCAP Environment & a recent study by the World Health extremely important. Advocacy for this ter of house. A motion sensor activates
building and developing toilet facilities Sustainable Development Division; Organization. This is no laughing matter, issue is a high priority.” classical music when guests enter.
and related technologies in order to eradi- Hubert Gijzen, Director and because these people are exposed to dis- According to the United Nations, Sim tore down his old home to put up
Sim Jae-duck,
President of the World Toilet Association cate suffering and infectious diseases Representative of the UNESCO Office in ease due to the inadequate restroom and spending US$10 billion a year could halve the odd-shaped house, in his bid for better
caused by poor toilet conditions. At the Indonesia; Murat Sahin, Water Sanitation hygiene facilities that they are forced to the proportion of people without basic toi- hygiene and sanitation not only in South
A
large 20 foot tall banner was same time, the WTA seeks to spark more and Hygiene Specialist for UNICEF; Don use. In addition, inadequate facilities can let facilities by 2015, and Tobin said this Korea but also worldwide.
proudly displayed at the beginning toilet revolutions throughout the world. In Rohrmann, Director of UNICEF Office of cause contamination of drinking water, investment would net an estimated US$84 Only the moneyed can stay overnight at
of the Inaugural General order to do this, the WTA plans to collabo- Asia and Pacific; Jun Hai Kyung, which leads to approximately 2 million billion in savings from improved public the toilet house. An overnight stay costs
Assembly of the World Toilet Association rate with communities, local, regional, and Fundraising Specialist of UNICEF in the deaths each year. health and better living conditions. staggering US$50,000 but visitors can
(WTA). Included as decorations on the national governments, international bod- Office for Japan and the Republic of “It is regrettable that the matter of defe- In some cultures, the solution requires check out the facility for a minimal dona-
banner were many different names for toi- ies, and the media. They even have an Korea; and Darren Saywell, Development cation is not given as much attention as very little water, as is the case in sub- tion of US$1.00. All the proceeds will go
lets from around the world. “Throne,” eight-fold plan. Director for the International Water food or housing,” Sim Jae-duck, the asso- Saharan Africa where ash on top of a pit is to the Korea Toilet Association and will be
“Outhouse,” and “Shitter” were promi- But to carry out all that, the WTA needs Association. ciation's South Korean head, told the meet- often all that is needed, she said. used to fund the improvement of toilet
nently displayed in large, pastel colors leadership. The meeting of this Inaugural The constitution of the WTA which ing at its recently opened lavatory-shaped “It is very important to remember most facilities in developing countries.
behind the opening speaker. To the General Assembly was designed to select was chosen included general principles headquarters south of Seoul. people who don't have access are poor The toilet was officially unveiled in the
rhythms of a percussionist beating on toi- true toilet leaders for the international about the organization, such simple facts Sim, a lawmaker nicknamed “Mr. people living in rural areas,” Tobin added. province of Gyeonggi-do on Sunday for
lets, dozens of government delegates and organization. The agenda included adop- as the name, objective and purposes. It Toilet,” said some 2.6 billion people the inauguration of the World Toilet
United Nations representatives began two tion of a constitution, election of a presi- also included decisions for the headquar- worldwide do not have access to proper Living in the outhouse Association “Toilets stand central to peo-
days of talks in the South Korean capital dent, officials, and board of directors, and ters location and profit-oriented endeavors. toilet facilities, with potentially fatal con- Mr. Sim Jae-duck has taken his role as ple's lives,” said Sim, whose popularity
Seoul on improving toilets for the 2.6 bil- scheduling the second WTA general The headquarters were specifically sequences. Korean head of the World Toilet has made him a legislator.
6 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 6 9
Events Sketch Chungnam Display 2007 GStar 2007
Tough Competition in
Liquid Crystal Valley Competitive Online
By Matthew Weigand
matthew@ittimes.co.kr
Games By Chun Go-eun
toclair@ittimes.co.kr
T
he Crystal Valley Conference high definition LCD display set up to full daylight, and suitable for advertise-
and Exhibition was held from stand like a mirror. The LCD faux-mir- ment in all types of weather. days of the program, 200 sessions of Biz
November 6 to 8 at Dankuk ror, developed by Samsung, is touch-sen- As the display industry continues to Matching are scheduled by the GSTAR
University in Cheonan, Chungcheong- sitive, and a 3D virtual mannequin is dis- innovate, the innovation spills out into Organization Committee. These sessions
namdo. The conference included a gym- played on its surface. Users can navigate other industries with other possible appli- are between major foreign and Korean game
nasium's worth of booths and dis- cations. For instance, IONES, a lead- Tabula Rasa, developed by an American for a Korean game publisher to be released in Europe companies. From the 8th to 9th, the Korea
plays from the display industry. All ing manufacturer of LCD displays, Game Conference (KGC 2007) is held in the
T
manner of technical details of liquid has developed a new kind of welding he international game exhibition Entertainment, Yedang Online, NHN, SKT, Conference Room on the second and third
crystal displays were on bawdy dis- technique for joining together differ- GSTAR 2007 (www.gstar.or.kr) has T3 Entertainment, G Pax, Neowiz, CJ floor. This is Asia's largest game conference
play for even the untrained eye to ent types of metals. The technique started its 4 day rave at KINTEX, Internet, NTreevsoft, Uniana, Joymax, and this year and is hosted by the Korea Game
ogle. Also, new innovations in the involves spinning a round bar of one Ilsan on November 8. GSTAR is hosted by On Net. Foreign exhibiting companies Developer's Association. Gamepot,
display industry and new technolo- type of metal such as cooper and the GSTAR Organization Committee include Microsoft, CryTek, CDC Games, Tencent, Outspark, CNi and eWave are
gies are also available to see. pressing it against a stationary bar of chaired by Hong Gi-wha and sponsored by Shanda, Tencent, and Gamepot. Taiwan, scheduled to give lectures on the current sta-
The most interesting thing that equal dimensions, but of another type the Ministry of Culture and Tourism and the Thailand, England and Finland have also tus of the international game market and the
sticks out about this conference is the of metal such as tin. At a high speed Ministry of Information and sponsored pavilions to showcase their coun- newest technologies.
growing number of 3D display com- of revolutions, the two metals fuse Communication. The slogan of this year is tries' companies. On the show floor tradi-
panies in the display industry. It used together. After cooling, the resulting Exciting Games, Growing Business. The tional arcade companies such as IR Robot, Tough competition
to be that only one or two booths at fused bar is trimmed down and used main focus of this third exhibition is to set a D Gate, and Komuse are showcasing their NC Soft introduces AION, an
any given conference would be dedi- in LCD displays. The company also firm foundation for the exhibition to rein- rides and antique arcade machines like MMORPG, and the first person shooting
cated to three-dimensional displays. uses the technique to carve grooves force differentiated business support policies merry-go-rounds and gopher punching. game Point Blank. They are also introduc-
However, at this conference there is a into a solid sheet of copper. The to make a place for a game culture festival. E3Net and Futuremark, mobile gaming ing two children's games: Punch Monster
small 3D movie theater that plays a grooved copper is then used to make companies, have their own booths as well. and Dragonica. JC Entertainment's new
short clip every 15 minutes, and there liquid-cooled heat sinks for various Participation of 150 companies Korea academic institutions are well rep- game, Aeronuts, is about sky based combat
are several 3D companies with inno- display technologies. But the revolu- from the globe resented at this show. Sogang University, in the virtual past of early 20 century. The
vative products available. The most tionary friction-welding technique A total of 150 companies around the Hongik University, College of Korea company has coined a new word, skylish, to
remarkable among them is NDIS, or can be used in any number of other world are participating this year. There are Information Technology and Chungkang describe the games' unique feel. If that's not
Next Displays, which has developed industries that need alloyed bars of 89 companies on the show floor and 67 College of Cultural Industries are some of enough flying for you, they made another
both 3D displays and flexible displays, metal. companies in the business hall. An export the 18 Korean participating universities. The flying game called Heroes in the Sky, about
and is showcasing both products. Judging from this Exhibition, dis- consultation session called Global Business foreign counterparts are Academy of Art air combat in World War II. A third game,
Their 3D display technology, which plays are growing to be larger, thin- Meeting in Korea includes 97 companies University, Garnegie-Mellon University, and PRG Ghost X, is a story of a hero fighting
they refer to as Barrier LCD, is a ner, more expensive and able to dis- from 17 countries. Notable Korean online Nippon Engineering College. They make up against the ghosts in a modern oriental city.
glasses-free display technology. play 3D images. The trends here are companies are Nexon, NC Soft, JC the Academy Hall in the show. Nexon takes up the largest booth in
However, viewers must take care where not really surprising, but nevertheless are GSTAR. It is exhibiting 8 games including
they stand in relation to the display, a series of menus by touch and place dif- interesting to see as they develop. One Serious side of GSTAR SP1, Project Heroes, Combat Arms,
because some angles are severely distort- ferent sets of clothing on the mannequin. wonders when the new revolutionary dis- GSTAR Investment Meeting is hosted Elsword, and Slapshot Underground. NHN
ed. There are more than five different They can also rotate the virtual dress-up play technology will hit the market, but by the Korea Game Industry Agency and the
displays FPS Wolf Team, Package Service
places where a viewer can see the LCD doll and zoom in and out. The Samsung there is no sign of it yet. There are some Korea Trade Investment Promotion Agency
Game Pack, which is a new kind of casual
display and get a clear picture, and thank- booth girl said that the innovation can whispers, however, that the new method (KOTRA). One on one business meetings
game. They also exhibit a rollercoaster rac-
fully one of them is precisely in the front. help people to choose what kinds of of display will not be 2D, or 3D, but between international venture capitalists and
ing game called GoGocing, and another
The company has developed 3D displays clothing they want to buy. Next to the holographic technology. Holographic Korean game companies are scheduled at
role playing game called Spot Aero RPG
as computer monitors up to 19 inches, for 70" LCD was an 84" LCD as well, dis- tables will be the wave of the future. But this meeting. Notable international strategic
R2. SK shows Black Shot, Gongbak, and
notebooks, PMPs, and UMPCs. playing the graphical version of bus stop will the current market leaders be able to and financial investment companies include
Dinomachia, and casual network mobile
Another interesting innovation that posters. The tag next to it said that the make the switch between the two? Only HSBC Capital, Daiwa Capital, Intel Capital,
stands out at this conference is a 70" fully light was strong enough to see even in time can tell.
3D Games, a Hong Kong based company,
JAFCO and THQ. Also during the four games featuring 3D graphics.
has commercialized glasses-free 3D display
technology for computer games
7 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 7 1
Patents
Differences between Korean,
EU Patent Laws
By Matthew Weigand
matthew@ittimes.co.kr
T
he Korean patent office, while “welcome readiness” to keep the manufacture of generic medicines” and
now one of the largest and most Parliament abreast of the negotiations would have an impact on “access to
advanced governmental offices by providing it with confidential docu- affordable drugs for crucial life-saving
worldwide, has a short history. The ments and briefings. therapies.”
Korean Patent Law was enacted in EU officials are particularly eager to But the amendment was rejected by
December of 1961. It has undergone open up the pharmaceutical markets in a majority of the committee. The report
many changes since that time in Korea to Western imports. At present, will now be submitted to the entire
response to the changing conditions in Korea does not recognize the autho- 785-member assembly for its approval.
industry and intellectual property, both rization of drugs that have been tested Korea is among the countries that
domestic and international. The most and certified outside its borders. pledged last month to take part in
recent amendments were attached in In September, EU officials proposed efforts to establish an Anti-
July of 1996. They were put in to har- that Korean drug regulators should be Counterfeiting Trade Agreement
monize Korean patent law with the legally obliged to respect the so-called (ACTA). The 27-country EU, the
Trade-Related Aspects of Intellectual data exclusivity enjoyed by pharma- United States, Japan, Mexico, New
Property Rights (TRIPs) Agreement set ceutical firms for a number of years. Zealand and Switzerland also have
up by the World Trade Organization. Data exclusivity covers the length of agreed to take part in those efforts,
Patents have a twenty year lifespan. time which information used to make a designed to crack down on the alleged
Korean patent law has a history of medicine under patent cannot be used flouting of copyrights and patents on
being lax. Because of this, patent law by manufacturers of generic drugs everything from luxury goods to chem-
is an integral aspect of any Free Trade without the rights holder’s permission. icals.
Agreement discussion with another David Martin, a Scottish Labour Separately, European Trade
country. For instance, South Korea has member of Parliament (MEP) who Commissioner Peter Mandelson said
been urged to strengthen its intellectual drafted the report on Korea, said that this week that counterfeiting can have
property rules in order to sign a free the barriers to pharmaceutical exports lethal consequences.
trade agreement with the European there “need to be addressed.” “When people reach for chemicals
Union. Still, he argued that no clauses that are fake or medicines that are not
Talks are underway between the EU should be inserted into the agreement real, they are at a very great risk of
and the Seoul government aimed at that would hinder Korea from availing killing themselves,” he said. “This is
achieving a far-reaching liberalization itself of flexibilities in the World Trade not just about Gucci handbags in fake
of commerce between the two sides. Organization Agreement on Trade- markets in Shanghai. It is a real life and
In a report approved on 20 related Aspects of Intellectual Property death issue.”
November by the European Rights (TRIPS), which allow develop- The Commission recently reported
Parliament’s international trade com- ing countries import cheap generic ver- that 2.7 million allegedly counterfeit
mittee, the enforcement of IP rights in sions of patented medicines for public medicines were seized at EU borders
Korea is described as a priority for a health reasons. last year - an increase of 384 percent
successful accord. French Green MEP Alain Lipetz from 2005.
The negotiations are being conduct- proposed an amendment to Martin’s The European Alliance for Access
ed by officials with the European report urging that “onerous and undue to Safe Medicines, a group claiming to
Commission, rather than the requirements to patent protection with lobby for patient’s rights, said this
Parliament, but the latter institution is a bearing on public health” should not week that there is evidence of counter-
expecting to be asked to give its assent be included in an eventual agreement. feit medicines being a problem
before an agreement comes into effect. Data exclusivity of six to ten years throughout Europe and not just in
The committee’s report said that should be avoided, Lipetz added, as Eastern Europe, as is commonly
Commission officials have shown a this “would considerably delay the believed.
7 2 _ December 2007 KOREA IT TIMES
Book Review Digital Korea
electronic transactions place the most
advanced digital societies like South Korea
Digital Korea :
particularly at risk. Thus the government
initiated a Preparation of Countermeasures
against Cyber Terror Background and
Chapter 7, Electronic
Overview to ensure stability. A security ini-
tiative has been in place, since 1996 and in
2002 the Integrated Security Control Center
Government
was built with 24 hour monitoring to share
attack information among security person-
nel in real time.
Jim O’Reilly is an international tech Where did the money come
In August of this year, two noted experts on the Asian information technology industry, Tomi Ahonen and Jim specialist supporting the Korean ICT from?
O’Reilly, published a book with Futuretext, Inc., about the budding digital Cultural Revolution occurring in industry in London The rapid digitalization has been a fully
South Korea. The Korea IT Times published a one-page review in our August edition. In cooperation with the achieved with an unprecedented level of committed and well planned investment,
authors and Futuretext, this magazine will publish a series of four excerpts from different chapters of this collaboration. Government has laid the implemented nationwide and now known
book. This second excerpt is from Chapter 7 -- Ed. foundation, supported the initiatives and as the world’s most advanced digital infras-
Tomi T. Ahonen is author of 4 bestsellers
when necessary, also funded the early tructure. How was this achieved? Where
T
including Communities Dominate Brands
he internet has revolutionized almost successfully completing eleven major pro- Korean digital society is taxation. More stages of the process. Absolutely vital has did the money come from?
who lives in Hong Kong
every industry and human activity jects initiated in 2001 to form the basic foun- than four out of five tax returns are pro- been the close cooperation of industry and Much of the Digital society success can
from consuming music and books to dation for the electronic government, in 2003 cessed online. The Home Tax Service sys- housewives. Only by enabling the full soci- economy. Successful community service be attributed to systematic investments and
user-generated content and community selected 31 follow-up projects and estab- tem (HTS) started using electronic tax filing ety to gain from the digital benefits can the provider collaboration is a key ingredient in initiatives in information technologies and
behavior. Most industries have rapidly lished an ‘e-Government roadmap’ to guide services in 2002. Electronic filing for VAT nation truly become a full Digital Korea. remaining advanced in this field. telecommunications. A good example is
embraced digitalization for a competitive the nation and coordinate further activities. taxes currently amounts to 73.6% as of the money collected from mobile telecoms
A fascinating example was the SMS
advantage. Governments overall have been January 2006, while corporate taxes and Digital etiquette campaign by then candidate, now President
spectrum allocations. In some countries
rather slow at pursuing “e-Government” ini- Educated employees income taxes account for 96.9% and 81.2%. With new opportunities, the threats of
Roh of South Korea in the elections of
licenses were given out for almost free. In
tiatives. South Korea took an early interest A digitally empowered population needs Even more amazing is that all the tax related chaos and confusion may also occur and other countries the license fees were treated
2002. His campaign sent out 800,000 SMS
in a Nationwide Digital Blueprint and its to be well educated, and digitally connect- activities can be accomplished via the inter- understanding the role to be played in as a windfall benefit reducing the national
text messages to spread his political mes-
benefits for government and citizen. In vari- ed. It is admirable how many South net and the cell phone. Not limited just to ensuring the transition does not cause deficit. In South Korea all revenues from
sage to the electorate. Its reach was consid-
ous surveys the e-Government initiatives Korean’s engage in self improvement. taxes, by 2004 the government was issuing strains to society is clear in South Korea. telecoms spectrum licenses were strategi-
ered the broadest political use of text mes-
comes out on top worldwide. The architect Typical leisure time activities include learn- 393 types of civil petition and processed For example, in February 2006, the govern- cally reinvested into the information tech-
saging in electoral politics at the time.
for many of these successes is the Ministry ing language skills such as English through 4,000 types of civil guides. ment released a 256-page “IT Ethics” text- nology and telecoms development .Many
of Information and Communication (MIC), online training and on courses delivered via The public logistics sectors are all on- book for junior and high school students. Since then SMS text messaging has become digital initiatives have been founded on a
a powerful and insightful entity which the cell phone. The third most popular digi- line, handling US$65 billion worth of ser- Teachers are expected to spend 30 hours a staple in political activity. “launch initiative” principle with only those
deserves a chapter on its own for its globally tal content on cell phones, after music and vices per year. The transparency of this instructing from the textbook, whose chap- The advent of digital Korea has brought that attract further private sector investment
respected vision and pioneering initiatives. gaming, is educational services. information helps in securing competitive ters include “Healthy Mobile Phone about improvements in law enforcement as being seeded via policy or funding, thus
While it is important to educate the citi- bids for government contracts and improves Culture,” and “Protecting Personal well as new threats from digital criminals. helping to jump-start areas of the industry.
Digital society and focus on citi- zens and to provide IT technology to citizen participation and trust. Privacy.” Hacking into computers, malware and com-
zens schools, that is not enough, teachers also Projects were designed to rapidly adapt The healthcare industry is naturally puter viruses, and the distribution of The Future cities
South Korea’s government services need to be trained. The Korea Information advanced legal frameworks for the digital fully embracing e-government initiatives. unsound information need managing. The The U-City project is led by KT, Korea
focus on the e-Gov portal. This impressive Strategy Development Institute (KISDI) society. The Electronic Signature and e- Typical initiatives such as Patient data, Korean Internet Security Center was estab- Telecom. Five U-Cities (Ubiquitous
collection combines over 500 separate ser- mentions in the IT Industry Outlook Korea Commerce Laws have been passed, clarify- medication, and medical history data in lished to effectively protect networks from Cities) are being built; the futuristic char-
vices, all integrated and executable online. 2005 report: By the end of 2000, all of the ing the legal positions in dealing with the digital form are available to treating doc- cyber attacks. The digital integrity is also acteristics include pervasive computing
Departments from healthcare to education, nation’s 10,064 schools had finished LAN digital society including data protection. As tors. In May 2004 for example, Healthpia, constantly upgraded through developing and ubiquitous communications. Yun
from taxes to law enforcement offer digital installation and Internet connections. Next a result, by July 2006, 35.7% of all banking a specialist medical technology company, next-generation encryption systems and Hae-jong, the Vice President of KT in
services. Most sites offer cell phone or steps will be to improve teacher’s IT litera- transactions were already conducted online. introduced the Diabetes Phone, which campaigns to combat threats to an increas- charge of the U-City project said: “Revo-
PDA access and allow visitors to sign up for cy, to develop new curriculum and teaching incorporated testing for blood sugar levels, ing list of digitally converged devices in lutionizing traffic, healthcare, education
e-mail updates, interact and participate in methods using IT, and to produce new edu- Coming back to the people over-the-air updates of the results for moni- homes, cars, cell phones etc. and other lifestyles, the U-City project will
surveys and join forums. Refreshingly in cational content using IT. Every teacher is The citizens must be activated and toring and alert services. The phone also While individual attacks to persons, create huge benefits for both people and
South Korea each bureaucrat can be required to participate in the duty training incentivized by government to participate. includes fat analysis, alcohol levels and business and government by criminals are related industries in Korea.” Early deliver-
reached directly in their given area of program on IT at least once every four years. Information age training was provided to 21 stress measurement. one part of cyber safety, a larger terrorist ables range from intelligent parking places
responsibility. million people (43% of the total population) initiated threat also emerges. Increasing that guide drivers to the nearest available
The government has methodically worked Online taxes from civil servants, teachers, the disabled Collaboration is key dependency on secure digital interactions, parking slots; bridges that monitor them-
on tight schedules and ambitious plans. After A good indicator of advanced South and elderly to fishermen, farmers and The rapid pace of digitalization has been centralized databases and vast volumes of selves via
7 4 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 7 5
Real-Time News
Closing the Digital SMART Communications and Zad Mobile Win
Divide Best Mobile Advertising Award at the GSMA
19th November 2007, Geneva: The con- Mobile Asia Congress
sensus achieved by the International
Telecommunication Union at the World San Francisco/Macau – November 14th, 2007 – The GSM Association announced
Radiocommunication Conference in Geneva this week that Smart Communications and Zad Mobile have won the Best of Mobile
is an important step towards closing the digital Advertising in the GSMA Asia Mobile Awards 2007.
divide between those with access to broad- The GSMA Mobile Asia awards recognize and showcase leadership and diversity for
band and those without, according to the mobile content, products and services across Asia. GSMA is a global trade association
GSMA, the global trade association for representing over 700 GSM mobile phone operators across 218 countries in addition to
mobile operators. The conference has agreed over 200 manufacturers and suppliers.
to identify a chunk of UHF* spectrum for The award was granted for a specific campaign run by Smart for Pepsi-Cola Products
mobile broadband services, and a chunk of Philippines, Inc. This campaign called the “5-in-1 Panalo” promo provided prizes to
spectrum in the higher frequency bands to cre- every 5th person who texted in a 7-digit code found under the cap of Pepsi bottles.
ate the capacity required for the next genera- “We are very excited about our partnership with Smart in our consumer activation
tion of advanced mobile services. programs as our relationship has opened many doors to reaching our consumers and
A proposal led by African Governments to building a strong affinity with them on a real time basis.” Maricelle Narciso, Marketing
identify 72MHz of UHF spectrum for the pro- Director, Foods and Beverages, Pepsico Inc. – Phil. Branch.
vision of mobile broadband services in devel- “We’re honored that the GSM Association has recognized SMART as an innovator
oping countries and rural areas of the devel- and leader in mobile advertising”, said Mr. Danilo Mojica II, Head, Wireless Consumer
oped world was adopted by Europe, Middle Division. “Our campaign with Pepsi has proven to be very successful in increasing sales
East and Asia. The Americas identified and brand awareness with targeted interactive campaigns. We plan to continue to lead
108MHz of UHF spectrum for this purpose and invest in mobile advertising working with our partner Zad Mobile.”
and China, India and Japan are among the “We are building a world-class mobile advertising company that is constantly inno-
countries that have agreed to harmonise their vating to serve the sophisticated needs of large mobile operators” said Ori Sasson, CEO
spectrum with the Americas. Harmonisation of Zad Mobile “and we are thrilled to receive this recognition. Smart is a leader in this
of spectrum across countries provides manu- area and they’ve proven that mobile advertising can be highly effective. We remain
facturers with the economies of scale neces- committed to make them even more successful.”
sary to drive down the price of mobile devices. Judged by independent analysts, journalists and industry experts, the winners of the
“This decision by the WRC is an important Asia Mobile Awards were presented on the evening of Tuesday 13th November 2007
step towards enabling hundreds of millions of during the GSMA’s Mobile Asia Congress Gala Party at the Venetian Hotel in Macau.
people in the developing world and rural parts Smart Communications, Inc. is the Philippines' leading wireless services provider
of the developed world to gain affordable with 28.3 million subscribers on its GSM network as of September 2007. Of its total
access to broadband services,” said Tom subscriber base, 19.9 million subscribers are served under the brands Smart Buddy,
Phillips, Chief Government & Regulatory Smart Gold, and Smart Infinity. Another 8.3 million subscribers are served through its
Affairs Officer of the GSMA. “Radio signals subsidiary, Pilipino Telephone Corp., under the brand Talk 'N Text. Smart has built a
in the UHF spectrum will travel further than reputation for innovation, having introduced world-first wireless data services, including
signals in the higher bands, enabling future mobile commerce services such as Smart Money, Smart Load, and Smart Padala. Smart
mobile broadband networks to reach as far as also offers Smart Link, a prepaid satellite telephony service, and 3G service called Smart
2G networks do today.” 3G. Another subsidiary, Smart Broadband, Inc., offers a wireless broadband service,
The GSMA also welcomes the WRC’s Smart Bro. Smart is a wholly-owned subsidiary of the Philippines' leading telecommuni-
decision to identify 200MHz of contiguous cations provider, the Philippine Long Distance Telephone Company.
spectrum in the 3.4-3.6GHz range available Zad Mobile (www.zadmobile.com) provides the technology and services to bring
for high-capacity, next-generation mobile net- together a network of participants that make mobile advertising happen. The Zad
works. Mobile Advertising Platform (ZMAP) is the technology infrastructure that manages the
“This Conference has taken an important complex workflows across advertisers, publishers and mobile operators to build and
opportunity to shape the spectrum landscape execute effective ad campaigns. The company uses innovative and proprietary technolo-
for the next decade of mobile telecommunica- gies to model consumer interest across multiple inputs and predict consumer responses.
tions services, giving both operators and their The Zad Mobile Ad Network (ZNET) presents advertisers with available inventory
suppliers a valuable roadmap for future invest- across a growing network of global partners. Zad Mobile also provides services in con-
ments,” added Mr. Phillips. sulting, integration and value added mobile services.
KOREA IT TIMES December 2007 _ 7 7
Real-Time News
Emblaze’s Emoze Drive for Realization of Global Mobile Society Emerging Market for PCs with Built-in Mobile Broadband
Push-Email FRANKFURT, Germany — The NGMN Alliance has concluded its first financial year 13th November 2007, Macau: The global trade association for the ning PC will be chosen by a panel of product experts from leading opera-
and has defined its roadmap for 2008. All partners of the NGMN Alliance recently met in a mobile industry, the GSM Association (GSMA), and Microsoft Corp. tors, all planning to promote mobile broadband in their own markets, who
Raanana, Israel, 13th November, 2007 – forum in New York to jointly review the achievements of the last financial year and agree today published the results of the first-ever consumer study into mobile will select the device which most closely meets consumer needs.
Emblaze Ltd. announces today that its Emoze on the NGMN roadmap for 2008. The purpose of this forum was to ensure that the vision of broadband computing that shows that there is a tremendous addressable – “We are announcing this competition as a challenge to the world’s
push-email and PIM will be available for users the NGMN Alliance, namely, realization of the global mobile information society with its but currently untapped - market. The study highlights a 70 million unit manufacturers to help us meet this untapped mobile broadband demand,”
to download via the Download! folder on many benefits for the end users, is on track. The accomplishments of the past year include opportunity, worth some US$50 billion in 2008, for notebook PCs in the added Rob Conway. “And we are delighted to see Asus, Dell, Fujitsu
Nokia Nseries devices. agreement on a new IPR regime, clarifying the spectrum requirements for the next genera- high growth, mass market US$500 -$1000 price range with built-in Siemens, Lenovo, Twinhead and Vestel gearing up to anticipate the needs
An Emoze download icon will be located in tion of mobile networks, initiation of trials for various candidate technologies, and contin- mobile broadband. of this market.”
the Download! folder and will enable the users ued contributions to standards development organizations. The 2008 roadmap of the The research reveals a gap of potentially 46.5 million units between Twelve mobile operators supported and participated in the
an easy and seamless way to download and NGMN Alliance emphasizes the need for the finalization of the relevant standards, focuses recent industry analyst forecasts and the new analysis, suggesting that PC GSMA/Microsoft market research programme, including: DTAC, Maxis,
activate the Emoze global push-email and PIM on developing the required elements of the ecosystem and on getting results from technolo- manufacturers have yet to deliver the right mobile broadband PCs - bun- MTN, Orange, Smart Communications, Telecom Italia, Telefónica O2,
services. gy evaluation studies and validation trials. dled with pre-configured mobile connectivity - to appeal to mass market TeliaSonera, Turkcell, Vimplecom, Vodafone and Wind.
Users of Emoze technology will enjoy The NGMN Alliance grew significantly during the summer of 2007 following a ground- PC buyers. The extensive market research study, undertaken by Pyramid ”People all over the world want to access the information that they
push-email accessibility worldwide and full breaking agreement on a new IPR regime when 10 major telecom, IT and semiconductor vendors Research, involved more than 12,000 consumer interviews across 13 need, when they need it, wherever they are,” said Ron Garriques, President
synchronization of their calendar and con- joined in. In addition, during October and November 2007, 7 further partners joined the NGMN countries, with input from notebook manufacturers, component compa- Global Consumer Group for Dell. “That is why Dell has taken an industry
tacts information over the air. The service is Alliance, Telenor as a new Member and Datang Mobile, Sony Ericsson, NXP Semiconductors, nies and chip set suppliers as well as more than 200 field trials. leading position with more built-in mobile broadband notebooks in our
targeting both the professional business mar- Anritsu, Cetecom and IPWireless as new Sponsors. With these new partners the NGMN Alliance ”With the right form factor, price and ‘out-of-the-box’ connectivity, the portfolio than any other PC manufacturer. We support the efforts of the
ket as well as the mass markets of all email has grown to 14 Members, 23 Sponsors and 2 Advisors. Furthermore, NGMN underscores the research has unearthed substantial demand for mobile broadband embed- GSMA and look forward to lending our expertise in built-in mobile broad-
users and is compatible with a wide range of importance of the North American region for NGMN through the election of Ms. Kris Rinne, ded notebooks that is not yet being met,” said Rob Conway, CEO of the band to help drive connectivity for more people around the world.”
email and PIM services and technologies Senior Vice President for Architecture & Planning at AT&T, as a new NGMN Board Member. GSMA. “Now that we understand the market potential and consumers’ “Fujitsu Siemens Computers currently has the broadest portfolio of
such as Exchange, Lotus Notes, Google’s In August 2007, the NGMN Alliance issued a White Paper on the spectrum requirements for requirements, we are pleased to communicate the findings to the broader integrated UMTS notebooks in EMEA, and is market leader according to
Gmail and more. the next generation of mobile networks. This White Paper is used as the basis of a joint industry industry eco-system.” analyst sources,” said Andreas Thimmel, Senior Vice President Volume
Naftali Shani – Chairman of Emblaze said: effort to obtain additional spectrum for IMT-2000 and IMT-Advanced technologies during and “Microsoft is pleased to be working with the GSMA to accelerate the Business Fujitsu Siemens Computers. “We look forward to working with
“Mobile email and PIM are mainly the realm of after the ITU World Radiocommunication Conference 2007 (WRC-07). In particular, NGMN adoption of PCs with built-in mobile broadband”, said Will Poole, corpo- mobile operators and the GSMA to further consolidate that position and
a very small elite business community of exec- calls for additional spectrum for mobile broadband communications in the UHF band (470 to rate vice president of the Unlimited Potential Group at Microsoft. “By bring the experience of mobile broadband to even more businesses and
utives worldwide that use expensive solutions 806/862 MHz) and in the range above 2.2 GHz. To maximize the probability of success, the quantifying and characterizing PC market demand, it is our hope that consumers.”
like BlackBerry. The mass market and middle NGMN Alliance has actively supported the GSM Association during WRC-07 in Geneva. At a mobile operators and OEMs will collaborate to introduce compelling and “For mobile PC users, we believe that the widespread deployment of
management levels have been very much con- joint GSMA / NGMN Welcome Reception on 23rd October 2007, Mr. Vivek Badrinath, affordable notebooks with innovative new services. We believe that peo- wireless high-speed broadband service represents one of the most exciting
strained to the standard desktop Email and PIM Executive Vice President for IT Networks and Product Support of France Telecom (Orange), ple everywhere, in both developed and emerging segments, could benefit developments in recent memory,” said Philippe Davy, vice president of
practice. Our technology breaks through this gave a Keynote Speech on behalf of NGMN where he stressed the importance of sufficient and from access to the Internet through mobile broadband on a wider range of marketing, Lenovo. “For the first time, notebook PC mobility will inter-
glass and our aim is to provide our Emoze push globally harmonized spectrum allocations for the further development of the mobile broadband notebook PCs.” sect with cost-effective wireless service and bandwidth that provides an
email and PIM solution to the mass market". ecosystem: “To continue to offer benefits to users and societies, the mobile communication indus- Leading PC manufacturers, including Asus, Dell, Fujitsu Siemens, experience similar to what people get with wired broadband support at
emoze turns mobile phones and mobile try requires continued availability of radio spectrum in sufficient quantity. It is vital – for the con- Lenovo, Twinhead and Vestel have welcomed the research report and home. Lenovo was the first notebook PC company to embrace integrated
devices into fully functional personal commu- tinued success of mobile, and to extend and grow its benefits – that new spectrum is allocated for expressed interest in working with mobile operators and the GSMA to ful- 3G service, has set the standard for wireless innovation, and we will con-
nication devices with a single, simple and free mobile access at WRC-07”. fil this market demand. tinue to drive additional value in wireless technology for our customers.”
download for the individual user. It delivers Noting the importance of technology in realizing its vision, the NGMN Alliance, through its As mobile operators examine how best to reach potential subscribers, “The potential size of market opportunity here cannot be ignored both
real-time, secure synchronization of emails, cal- Trial Group, has initiated close cooperation with the existing LTE/SAE Trial Initiative and with the GSMA and many of its largest operator members are launching a now and especially the future” said Sigve Brekke, CEO of Total Access
endars, contacts and tasks – pushing data and WiMAX trial efforts led by NGMN Member Sprint Nextel along with several NGMN Sponsors. competition to identify devices and manufacturers able to serve the Communication (DTAC). “Customers’ strong preference for mobility
updates to you anytime, anywhere using any Furthermore, NGMN is closely monitoring the ongoing UMB developments. The Trial Group untapped market. Notebook manufacturers and OEMs (Original both on the phone and the PC Notebook gives us the opportunity to meet
mobile service provider network or WiFi and will ensure a coordinated approach for the evaluation of field trial results of different technologies Equipment Manufacturers) will be asked to propose new designs that their needs with attractive bundled offers attracting new users with the
all leading brands of mobile device. with regards to performance and functionality. In 2008, the NGMN Alliance will provide its guid- can meet this currently unmet need for mass-market priced mobile strength of DTAC’s extensive EDGE network, and by strengthening our
ance on the NGMN-preferred technology candidate(s) following an assessment against the broadband notebooks. channels through closer partnership.”
NGMN performance, functional and timeline requirements. The winner of the new PC design will be showcased to decision mak- “Uptake of mobile broadband services is beginning to surge in many
Korea IT Times For 2008, the NGMN Alliance and its partners are committed to continuing their contributions
to various standards development organizations so that all relevant standards are finalized by the
ers within mobile operators that are interested in serving the unmet needs
for broadband services on PCs. The winner will be announced at the wire-
countries, as consumers and business users see the benefit of having a
high-speed connection available to them at all times,” said Dr. Nikolai
Real-time News end of 2008. In addition, test specifications for the relevant technologies are also expected to be
finalized by the same time. Finally, the NGMN Alliance intends to provide additional focus and
less industry’s largest global gathering – the Mobile World Congress in
Barcelona, Spain, in February 2008.
Dobberstein, Head of Products & New Businesses at Maxis, Malaysia.
“We are witnessing the creation of a virtuous circle in which mobile
in Your Browser resources to the development of its ecosystem including appropriate chipsets, terminals, and net-
work infrastructure. In a 3-day workshop dedicated to chipsets and terminals at the end of
In their responses, manufacturers will be asked to provide a detailed
specification, time to market information, recommended retail price-
broadband will drive economies of scale, bringing down the cost of HSPA
equipment and enabling more and more people to enjoy easy access to
www.ittimes.co.kr September 2007, the NGMN partners discussed the key technical challenges and concluded that
data cards and handsets for the next generation of mobile networks
points, support services and information on how they would work with
operators to promote activation, configuration and ease of use. The win-
mobile Internet services.”
7 8 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 7 9
Real-Time News
Symbian Welcomes Advanced Digital X-ray Detector Developed Samsung Garners 32 CES Innovations 2008 Samsung Eyes
Nokia N82 SEOUL, KOREA – November 22, 2007: Samsung Electronics has completed develop- Awards Handset Plant in
London, UNITED KINGDOM - 14
ment of a flat panel X-ray detector (FPXD) for radiology machines, in collaboration with
Vatech Co. Ltd., a Korean medical machinery manufacturing company. By using digital Seoul, Korea – November 14, 2007 Samsung Electronics has won 32 awards for innovations
Vietnam
November, 2007 - Symbian Limited imaging with thin-film transistor (TFT) technology, the diagnostic process is enhanced in design and engineering from the International Consumer Electronics Show (CES) 2008, which Samsung Electronics has confirmed its
today welcomes the launch of Nokia N82 many ways. In addition to delivering a much more precise image, Samsung's new FPXD opens in Las Vegas January 7-10, 2008. The list of CES Innovations 2008 Awards Honorees was plans to build a plant to produce handsets and
based on S60 on Symbian OS. Nokia imaging sensor can save medical labs considerable time and money because no film or devel- announced on November 14, and it included twelve Samsung audio/video and consumer electron- printers in the northern part of Vietnam with a
N82 is the latest multimedia computer opment process is needed. ics products -- 4 TVs, 1 MP3 player, 1 home theater system, 1 camcorder, 1 combination HD disc consolidated production capacity of over 100
optimized for photography, navigation An X-ray detector is an elaborate imaging sensor that converts invisible X-ray images into player, 1 set of Bluetooth speakers, 1 refrigerator, and 2 media players. million units.
and internet connectivity. With the tools digital signals, which are then instantly transformed into pictures. Today, the medical profes- An additional twenty Samsung Electronics IT and mobile products, 2 printers, 3 monitors, 13 “We are engaging in talks for the construc-
to discover the places and moments sion still relies primarily on costly, plastic-based analog film for X-ray photography applica- mobile phones, 1 ultra-mobile PC, and 1 solid-state drive, were so honored. Meanwhile, Samsung tion of handsets and printers in the Southeast
worth capturing, and the capabilities to tions, which can take an excessively long period of time to develop in many medical situations. Techwin received its first CES Innovations Award, for a digital camera. Asian country,” a spokesperson from Samsung
capture and share them instantaneously, Executive Vice President Yun Jin-hyuk, chief of the Mobile LCD Division in the Samsung Importantly, the Samsung Bluetooth speaker system and "UbiCell" personal base stations Electronics told The Korea Times, Sunday on
the Nokia N82 offers photography enthu- Electronics LCD Business, said: "The analog film camera market will almost completely received the coveted Best of Innovations 2008 accolades. The Bluetooth speaker system automati- condition of anonymity.
siasts an enhanced camera experience. switched over to digital cameras within a decade. The X-ray detector market should move cally detects and connects Bluetooth-enabled MP3 players and mobile phones that come within “Hopefully, we could get a green light from
Featuring A-GPS, 5 megapixel cam- even faster and become completely digitized within a few years." range. The user can enjoy MP3 audio files in 3-channel surround sound without having to take any the Vietnamese government soon for those
era, Xenon flash, Carl Zeiss optics and The new FPXD measures 45 centimeters (cm) wide x 46cm high (or 61cm diagonally) and special steps. businesses,” the official added.
internet connectivity, the Nokia N82 also boasts a 3072 x 3072 (9.4 megapixels) resolution providing ultra-high definition images. Samsung developed UbiCell, the world's first home-use base station, to solve the problem of The factory, which is likely to be built in
incorporates all the multimedia computer The new Samsung FXPD technology has virtually an endless range of applications beyond mobile service shadow areas. This next-generation, book-sized unit is easy for anyone to install and Bach Dang, some 170 kilometers north of
features common to Nokia Nseries. Like conventional X-ray systems. For example, it can be adopted for more advanced diagnostics works with users' existing mobile phones to provide secure, indoor wireless service over existing Hanoi, will exceed the company’s handset pro-
its predecessor the Nokia N95, the Nokia such as CAT scans, for building inspections (scanning rebar structures, etc.) and for airport broadband networks. duction in the line of South Korea’s southeast-
N82 is the latest epitome of a truly con- security scanners. The products scheduled for display during CES each year are judged in advance by three-mem- ern city of Gumi after completion, according to
verged device that is not one thing but is To create its FPXD, Samsung attached photodiodes to a TFT substrate that was produced ber judging team comprised of an independent industrial designer, an independent engineer, and a Samsung officials.
many. using its proprietary amorphous silicon technology. The X-rays are detected photon by photon member of the trade press. Those items found to have the best designs and technology are recog- The news has been interpreted as
Nokia N82 also features fast camera and then converted into visible light, which in turn is converted to electrical signals that can be nized with the CES Innovations Awards. The Industrial Designers Society of America (IDSA) Samsung’s strategy to boost overseas produc-
activation, autofocus with a dedicated displayed as diagnostic images on a flat panel screen. In addition, Samsung has created an endorses and acts as an advisor for the Awards. tion to narrow the market gap with the industry
autofocus assist lamp, fast reloading image enhancement function to eliminate most digital image noise interference to provide the Samsung Electronics won twelve of these prestigious awards in 2007 but the total for 2008 has leader Nokia.
between shots and DVD-like quality highest radiography sensitivity in the industry. surged to 32 and covers a wider range of product categories. Meanwhile, Samsung Techwin also The company’s overseas output accounts
video capture. It includes a 2GB Samsung's expects that its new, FPXD one-stop, total solution will secure the leadership picked up one (for a digital camera) this time. for about half of its total production.
microSD card in the standard Nokia N82 position in the growing market for medical equipment detectors. Samsung Electronics is the world's foremost TV maker and received CES Innovations Awards “We expect to supply 200 million handsets
sales package, allowing storage of up to The device will be available beginning first quarter 2008. for two of its PDP TVs last year. in 2008, up from some 157 million units this
900 high-resolution photos or up to 84
However, four Samsung TVs were so honored this year, including one LCD TV, one DLP TV year,” another Samsung official said.
minutes of high quality video on the
Samsung currently operates handsets plants
Samsung Official Partner of Beijing 2008
and two PDP TVs. Moreover, the company has proven its design and engineering prowess in the
device. It also includes a high speed Wi-
audio/video segment (awards won for a video/MP3 player, home theater system, camcorder, and in Gumi at home and Tianjin, Shenzhen, and
Fi connectivity and one-click upload to
online communities. Not only that, but Paralympic Games the Duo combo HD disc player) as well as the consumer electronics segment (with an award-win-
ning refrigerator).
Haizhou in China, Delhi in India and
Campinas in Brazil.
there are also multimedia slideshows -
Samsung Electronics Co. Ltd. signed an agreement today with BOCOG to serve as an In addition, the company has bolstered the position of IT and display products. Samsung has The company recently said it will construct
complete with music and effects - on the
official Parnter of the Beijing 2008 Paralympic Games. The signing ceremony, which was enjoyed great success with its ultra-mobile personal computer (UMPC) and printer lines, and two the second Indian plant in Chennai over a tract
high resolution display or on a compati-
held in Beijing on Monday, was attended by representatives from the China’s Disabled printer models were singled out for CES Innovations 2008 Awards. One is the world's slimmest and of 330,000 square meters to meet rising
ble TV. If that wasn’t enough, there is
Person’s Federation, BOCOG, and Samsung China Headquarters. most compact monochrome laser printer with an exceptionally elegant design. The other is the demand in the Indian market.
also a new content driven 3D multimedia
“Through this support we encourage 90 million disabled Chinese, as well as disabled world's smallest multifunction monochrome laser printer. Meanwhile, Samsung Electronics has Asked about the possible production capac-
menu and a convenient orientation sen-
persons around the world, to join in sporting activities. We hope that we can in some small once again held the top share of the world market for monitor sales in 4Q 07, and three of its moni- ity of printers, the spokesperson declined to
sor that rotates the user interface auto-
way make a difference to these people who face adversity,” said Park Keun Hee, President tors were honored with CES 2008 Innovations Awards. elaborate. Samsung sees the printer business as
matically between horizontal and portrait
of Samsung Group Greater China Region. Samsung Electronics has long remained the frontrunner in the world memory chip market. The one of its next growth engines in the future.
mode.
Deng Pufang, the Chairman of China’s Disabled Person’s Federation, and Wang Wei, company's stature in the memory business was furthered by its first ever CES Innovations Award “The key to boosting competitiveness in the
For quick and easy access to enter-
Executive Vice President and Secretary-General of BOCOG, and Samsung’s Mr. Park for a solid-state drive (a 64GB model). handsets industry is to cut parts and labor costs.
tainment content, the Nokia N82 also
took part in the signing ceremony that was simultaneously held in sign language. Deng Samsung is also among the world's top makers of mobile phones, winning CES Innovations Nokia procures only 20 percent of parts sup-
supports the Ovi family of Nokia internet
Pufang, known as the “Father of China’s Disabled,” signature in the contract demonstrated Awards for three mobile phone models in 2007. The company's leadership was even more pro- plies in the local market, maintaining its leader-
services, including Nokia Music Store,
the will of Beijing Organizing Committee for the Games of the XXIX Olympiad to host a nounced this year, as the total awards for mobile phones and accessories jumped to 13. These ship in the low-end mobile market around the
N-Gage games and Nokia Maps.
Paralympics that is on part with the Olympics. included a home-use base station, four Bluetooth headset models and eight different mobile phones world,” said a local securities analyst, adding
(the Blackjack 2 and UpStage among them). that labor costs in China, India and Vietnam
are one-tenth those in South Korea.
8 0 _ December 2007 KOREA IT TIMES KOREA IT TIMES December 2007 _ 8 1
