2007-12_all by yaohongm


									 Contents                                                                                                                                                                                                                                                                                                                                                                                                                                                                             December 2007 / Vol. 42

                                                                                                                                                                                                                                                                                                                                                                                                                                                       December 2007 / Vol. 42                                                             www.ittimes.co.kr

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Korea’s No.1 Information Technology Journal

                                                                                                                                                                                                                        3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Spotlight : IT Policy of Presidential Candidate
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Lee Myung-bak, Chung Dong-young (Pages 28~31)
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Trade Industry : MOCIE Minister Kim Young-ju
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    to Support Exchange Risk Control (Pages 40~49)
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Design Korea 2007 (Pages 48~49)
                                                                                                                                                                                                                                                                                                                                                                                                                                                        In-Depth report : IPTV, e-goverment, How IT is transforming Korea (Pages 56~61)

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                                                                                                                                                                                                                                                                                                                                                                                                                                                         U.S. $9.00 / KOR.£ 8,500




                                                                                                                                                                                                                                                                                                                                                                                                                                                         ISSN 1739-2950


                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Graphic Design _ Kang Mun-suk

22 Cover Story : 3D Display                                        28 Spotlight : presidenial candidate                              40 Special :Trade Industry
                                                                                                                                                                                                         Chairman & Publisher                                                                                                                                                                                                                                                                                                   Kim Tae -sub
                                                                                                                                                                                                         Executive Advisor                                                                                                                                                                                                                                                                                                      Han Kon- ju
                                                                                                                                                                                                         President-Publisher                                                                                                                                                                                                                                                                                                    Chung, Monica Younboo
                                                                                                                                                                                                         Special Advisor                                                                                                                                                                                                                                                                                                        Chang Hong-yul
 16   Editorial                                                      36   u-Life                                                       66   Events Sketch                                                Vice President                                                                                                                                                                                                                                                                                                         Kim Byung-woo
      Nothing Left to be Said                                             Hanyang’s Odyssey                                                                                                              Supplement Director                                                                                                                                                                                                                                                                                                    Kim Joo-hyung
                                                                                                                                            A Paragon of e-Government Usage                              Managing Editor                                                                                                                                                                                                                                                                                                        Yeo Hong-il
                                                                     38   Full Digital System vs Supernatural Power                                                                                      Senior Editor                                                                                                                                                                                                                                                                                                          Matthew Weigand
 17   Analysis                                                                                                                         68   International Cooperation in Bathroomic Technology           Editorial Director                                                                                                                                                                                                                                                                                                     Lee Kyong-hwan

      Lack of Innovation Stifling Games Industry                     40   Special : Trade Industry                                     70   Liquid Crystal Valley - Chungcheong-namdo                    IT Industry Editors
                                                                                                                                                                                                         Business Editor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Lee Chung-moo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Jeon Kyung-sook
                                                                          MOCIE to Support Exchange Risk Control                       71   GStar 2007 : Tough Competition in Competitive Online Games                                                                                                                                                                                                                                                                                                                          Koo Won-hum
                                                                                                                                                                                                         Staff Reporters                                                                                                                                                                                                                                                                                                        Chun, Clair Go-eun
 18   Hot Issue                                                      42   US$700 Billion Expected This Year                                                                                                                                                                                                                                                                                                                                                                                                                     Yeon Choul-woong
      WiBro Technology Opens a New Chapter                           43   uTradeHub, Key to Successful Trade                           72   Patents                                                                                                                                                                                                                                                                                                                                                                             Lee Suk-woo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Lee Kyung-min
 19   ENOVIA Hosts Next-Generation PLM Seminar in Korea              44   KCAB Strives to Become Arbitration Hub of Northeast               Differences between Korean, EU Patent Laws                   Freelancer                                                                                                                                                                                                                                                                                                             Tim Alper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ko Ki-wan
 20   New Image for Government Offices                                    Asia                                                                                                                           Photographer                                                                                                                                                                                                                                                                                                           Shin Sung-won
                                                                                                                                                                                                         Advertising Manager                                                                                                                                                                                                                                                                                                    Jude Kim
 21   Free Video Conferencing in the Comfort of Your Own Website     46   Dreaming of Design Renaissance                               74   Book Review                                                  Art Director                                                                                                                                                                                                                                                                                                           Kang Mun-suk
                                                                                                                                            Digital Korea : Chapter 7, Electronic Government             Designers                                                                                                                                                                                                                                                                                                              Cho Hee-sang
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ryu Mi-ja
 22   Cover Story                                                    48   Finance IT                                                                                                                     Internet Manager                                                                                                                                                                                                                                                                                                       Bok Dong-kyu
      Display’s Future is Stereoscopic 3D                                 Front Runner of Finance IT
                                                                                                                                                                                                         Business Manager
                                                                                                                                                                                                         Circulation Manager
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Kim Chang-ho
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Park Mi-jung
 25   Status Report on Korea’s 3D Display Industry                                                                                     77   Real-Time News                                               Administration Manager                                                                                                                                                                                                                                                                                                 Kim Si-hwan
                                                                                                                                                                                                         Sales & Marketing Manager                                                                                                                                                                                                                                                                                              Yoon Jong-jin
      Cutting Edge of 3D                                             50   Events                                                            Closing the Digital Divide                                   Publication Team Manager                                                                                                                                                                                                                                                                                               Ko Yeon-sang
                                                                          Incheon Selected as Preliminary Bidder for Robot City             SMART Communications and Zad Mobile Win Best Mobile          Financial Auditor                                                                                                                                                                                                                                                                                                      Choi Eun-kyung
                                                                                                                                                                                                         Financial Team                                                                                                                                                                                                                                                                                                         Cho Hye-kyung
 26   Expert Column                                                  52   OECD Countdown Has Begun                                          Advertising Award at the GSMA Mobile Asia Congress           Correspondents
      Emerging 3D Display Technologies: Applications of 3D                                                                             78   Emblaze’s Emoze Push-Email
                                                                                                                                                                                                         N.America                                                                                                                                                                                                                                                                                                              James Joo young-hoon
                                                                                                                                                                                                         Europe                                                                                                                                                                                                                                                                                                                 Choi Young-zun. Lee Sung-ki
      Displays                                                       54   In-depth report                                                                                                                Southeast Asia                                                                                                                                                                                                                                                                                                         Lee Jin-bok
                                                                                                                                            Drive for Realization of Global Mobile Society               Far East                                                                                                                                                                                                                                                                                                               Kim Moon-soo
                                                                          IPTV : Hell’s Kitchen                                                                                                          China                                                                                                                                                                                                                                                                                                                  Chun Jong-sung
 28   Spotlight : presidenial candidate                                                                                                79   Emerging Market for PCs with Built-in Mobile Broadband       Oceania                                                                                                                                                                                                                                                                                                                You In-kyung
                                                                     56   Juicy Details of Korean e-Government                                                                                           SW Asia                                                                                                                                                                                                                                                                                                                Choi Duk-hee
      GNP Nominee Lee Proposes Seven Strategies for IT Industry      58   How Information Technology is Transforming Korea Part II     80   Symbian Welcomes Nokia N82                                   M.East                                                                                                                                                                                                                                                                                                                 Chung Jung-ja
 30   IT Industry Competitiveness at Global Level                                                                                           Advanced Digital X-ray Detector Developed                    Overseas Sales/Distribution Agents ( Reference: www.ittimes.co.kr)
                                                                                                                                                                                                         Korea IT Times Guide
                                                                     60   Opinion                                                           Samsung Official Partner of Beijing 2008 Paralympic Games    Published by KDC Times Co of the KDC Group
                                                                                                                                                                                                         3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation
 32   Academia                                                            Knowledge Covergence Movement Toward Another Future          81   Samsung Garners 32 CES Innovations 2008 Awards               B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050)
      Leading the Cyber University Generation                                                                                               Samsung Eyes Handset Plant in Vietnam
                                                                                                                                                                                                         Tel: (82-2)3459-0664//0621/0678/0671
                                                                     62   Game & Content                                                                                                                 E-mail: info@ittimes.co.kr
                                                                                                                                                                                                         Under the pertinent registration No. RA-09536 on Oct.2, 2003
 34   Policy Direction                                                    International Mobile Gaming Powerhouse                                                                                         Advertising
      Crystal of Culture                                                                                                                                                                                 Te l: (82-2)3459-0664 Fax: (82-2)515-2719
                                                                                                                                                                                                         Subscription & Circulation
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                                                                          Close Partner in Global IT Dissemination                                                                                       Subscription Rate by Air Mail
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                                                                                                                                                                                                         (12 issues)
 1 4 _ December 2007 KOREA IT TIMES
                                                      Editorial                                                                                                                     Analysis

             Nothing Left to be Said                                                                                           Lack of Innovation Stifling Games
        or the past year, this editorial feature has been a     longer affect the Internet, and if they try they only look                                                                                                             By Matthew Weigand
        steady voice speaking on the issues of the current      foolish.                                                                                                                                                              matthew@ittimes.co.kr
        Korean IT industry.          From the impact of            Another thing that still must change before new issues
                                                                can be discussed is the copycat nature of Korea’s IT

 international politics on Korean IT, to the face that
                                                                system. Everything that Korea has used to build itself up               obody wanted to say it, but it   be different, or to break the cycle, but   women’s costumes. And there may
 Korean companies use outside of their own country, to
                                                                to this point has been non-original technology. Although                needs to be said. GStar 2007     they don’t. Tabula Rasa, a new offer-      never have been quite so many
 censorship on the Internet, this feature has tried to be the
                                                                Korean companies can arguably be said to be the market                  this year was smaller than       ing from NCSoft for the western            women wielding quite so many guns
 voice of reason and dispense helpful advice. However,
                                                                leaders of the LED display industry, the original research     last year. KINTEX in Ilsan, the con-      gaming market, was portrayed by the        since the days of the wild west.
 without real change in the IT industry to create new
                                                                and development of LED display panels was done in US           vention center where the event has        game company as a break from the              The most innovative part of GStar
 issues, there is really nothing left to say without being
                                                                universities and laboratories over 30 years ago. And even      been traditionally held, is divided       old patterns of online game playing.       2007 was hardware technology from
 repetitive. The only thing left to do is summarize.
                                                                though Korea is currently said to be the most wired nation     into five equal sections. This year,      However, early reports from testers        Hong Kong. True 3D glasses-free
    The ubiquitous dream of
                                                                                            with broadband Internet            GStar only filled up 4 of them; one       say that the same repetitive game          computer monitors from 3DGame
 Korea is a grand dream indeed.
                                                                                            penetration at over 51% per        was kept closed.                          play that defines the genre is alive       showed games in three dimensions
 Every country has the ability
                                                                                            capita, the Internet and              Another notable change from last       and well. Frogster Studios was push-       inside the computer screen. What
 to dream of Utopia, but human
                                                                                            broadband technology also          year was the absolutely humongous         ing its own online MMORPG called           was once simply rendered to look 3D
 nature rarely fully lives up to
                                                                                            originated abroad. Korea must      size of the booths. There were fewer      Chronicles of Spellborn, which while       was now three dimensional enough to
 its dream. Remember that in
                                                                                            develop something original to      booths from fewer companies this          claiming to change the formula also        touch.
 chasing the idea of Utopia,
                                                                                            truly make a lasting impact on     year, and the companies that did rep-     seems to be falling into the same old         There was also a notable absence
 many cultures and peoples
                                                                                            the technological age.             resent at the event had booths which      rut.                                       in the games show of mobile games.
 have fallen to Dystopia
                                                                                               And      finally,    Korean     were larger than most US houses.             Another genre of games that were        The possibilities of mobile handset
 instead. Korea would be well
                                                                                            companies still have a             NCSoft, Hangame, Nexon, SK                well-represented at GStar this year        games are interesting to contemplate,
 off to consider this, and try to
                                                                                            fundamental problem with
 avoid putting its people into                                                                                                 Telecom, and Frogster Studios were        was      the      online      shooter.     but in the land of the mobile phone
                                                                                            communication. Very often
 an Orwellian nightmare of                                                                                                     represented with absolutely huge          CounterStrike is the best example of       the games are still not coming
                                                                                            these companies will participate
 oppressive       technological                                                                                                booths, while other booths were           the online shooter, is a staple of         through. Mobile phones equipped
                                                                                            in an industry exhibition,
 disinnovations.                                                                                                               tucked into the free corners which        cyber cafes and PC rooms the world         with global positioning systems,
                                                                                            complete        with     booth,
    And, it is also important to                                                                                               their skyscraper installations left       over, and it is about 10 years old. A      unprecedented networking and com-
                                                                                            pamphlets, girls, and flowers,
 remember that while South                                                                                                     vacant.                                   slew of new games such as Point            munications capabilities, and full
                                                                                            only to be unable to
 Korea dreams its dreams of                                                                                                       This booth trend can also be said      Blank and Dead Six followed the            color displays could redefine the
                                                                                            communicate with any non-
 utopia, its closest neighbor                                                                                                  to mirror the industry as a whole.        same tried and true game play of           gaming industry and blur the line
                                                                                            Korean businessmen who stop
 and cultural ally dreams of its                                                                                               Very few Korean game companies            point the dot at the enemy and push        between reality and fantasy.
                                                                by. When asked in Korean about their purpose for coming
 complete destruction. While the power of North Korea                                                                          are profitable now, with many report-     buttons repeatedly. Each game              However, none of that was present at
                                                                to the exhibition, most Korean businessmen will put
 has been safely ignored for almost 50 years now, the                                                                          ing losses. Fewer game company            undoubtedly features different guns,       the show, and no one knows when it
                                                                attracting foreign investment as the number one priority.
 power does not simply go away if the South does not think
                                                                However, there is an essential missing element in their        logos can be seen at local stores as      different graphics, and slightly differ-   may come.
 of it. Just like a neighborhood gangster that demands
                                                                formula, and that is a common language. International          well. But not many understand why.        ent feels to the same formula, but            So, in short, there was no innova-
 money and food in exchange for delaying violence for one
                                                                business investment can be sorely hurt by a lack of               It may be a lack of innovation in      they are all essentially the same 10       tion at GStar 2007 and there will
 more day, the North threatens to get what it wants. And
                                                                communication. A good example of this would be the             computer game trends. This year’s         year old game. Nexon, makers of the        probably not be any innovation at
 just like a parasite drains its host of food and energy,
                                                                entire debacle of the Lone Star buyup of Korea Exchange        GStar showed a large variety of           wildly successful KartRider game,          GSt a r 2 0 0 8 eith er. K o rean g ame
 giving it a constant disadvantage, so does the North drain
                                                                Bank. Since its purchase of the Korean financial               games that most computer game             had even fallen into the online shoot-     companies need to work new ideas
 the South. Truly competitive growth in all sectors,
                                                                institution, the Dallas-based company has had nothing but      enthusiasts have already played           er trap with an online water gun game      into an old and tired entertainment
 including IT, can only be achieved after the parasite is
                                                                headaches due to unclear interpretations of Korean             before. There is the ever-popular         featuring the KartRider characters.        industry which has already guided its
                                                                investment law. Korea must take up the mantle of               Massively Multiplayer Online Role-           In fact it seemed like the most         first generation of children to adult-
    Online censorship has also been spoken about in this
                                                                international responsibilities that it's growing position in   playing Game, in which children who       interesting facet of GStar 2007 was        hood. Hopefully some company will
 editorial at length. It would be well for those in power to
                                                                the world demands of it. In order to do this, it must          should be playing outside spend           the girls. On the internet, Korean         be able to find a new idea and run
 remember that they have spent billions of dollars to
                                                                communicate effectively with international leaders in          hours in front of a computer perform-     netizens, as they always insist on         with it, but that brave and individual-
 develop one of the greatest information-sharing networks,
                                                                politics, business, and finance.                               ing repetitive actions in a circular      being called, began to refer to GStar      istic company will probably not be
 connecting 1.14 billion people together in a way that
                                                                   Until such issues are resolved, there is nothing for this
 governments can no longer control. In the same way that                                                                       spiral for increasingly less frequent     as GirlStar. There were many impor-        found in the Republic of Kopying.
                                                                magazine to do but repeat, repeat, and repeat some more.
 governments cannot control air, or water, they can no                                                                         rewards. Each new game pretends to        tant innovations in the field of

1 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                           KOREA IT TIMES December 2007 _ 1 7
   Hot Issue
WiBro Technology Opens a New Chapter                                                                                         ENOVIA Hosts Next-Generation PLM Seminar in Korea
                                                                                                                                                                                                   partnerships with some of the world’s leading technology brands
                                                                                                                                                                                                   including Microsoft and IBM. The event will also feature
                                                                  mobile communications. Last October WiBro                                                                                        presentations by ENOVIA high-tech industry customers, LG
                                                                  technology has been adopted as the sixth                                                                                         Electronics and Sun Microsystems, which will focus on the use of
                                                                  international standard of 3G mobile communications,                                                                              PLM for strategic product development. Among the guest
                                                                  and in addition to that, entering November, its                                                                                  speakers, Jungwook Kim, a senior executive with Accenture Korea,
                                                                  frequency band has also been selected as a common                                                                                will use a series of customer case studies to highlight the latest
                                                                  spectrum band of 4G mobile communications. Now                                                                                   R&D innovation trends.
                                                                  it can safely be said that WiBro is prepared to be                                                                                 “As more and more companies focus on improving the way they
                                                                  globalized. WiBro technology and related devices                                                                                 innovate and bring products to market, they are turning to PLM
                                                                  and services will rapidly expand into global markets.                                                                            solutions to enhance global collaboration, implement best business
                                                                     Hearing the good news from WRC-07, Ju Jong-ok,                                                                                practices and drive revenue growth,” said Mr. Andy Kalambi,
                                                                  chief of frequency policy team of the Ministry of                                                                                general manager of ENOVIA, Asia Pacific. “Over the last twelve
                                                                  Information and Communication, said, “After                                                                                      months we have gained significant momentum with some of the
                                                                  intensive, aggressive efforts to develop WiBro                    Mr. Andy Kalambi, general manager of ENOVIA Asia               world’s leading brands and we feel that Dassault Systemes has an
                                                                  technology, Korea has succeeded in commercializing                                                                               opportunity to be a catalyst for thought leadership in the
WRC-07 conference, held at Geneva, Switzerland which selected     it, and furthermore as the WiBro frequency band has          Seoul, Korea, November 23, 2007- Dassault Systèmes (DS), a
            WiBro frequency as common band.                                                                                                                                                        development of the PLM market in Asia.”
                                                                  been selected as a common spectrum band for 4G             world leader in 3D and Product Lifecycle Management (PLM)
                                                                                                                                                                                                     The conference is designed to inspire discussion and
                                                                  mobile communication, WiBro technology and                 solutions, today announced its inaugural ENOVIA PLM customer
                                                                                                                                                                                                   collaboration among senior executives from leading global
                                                                  services will go global before long.” He went on to        day at the Marriott Hotel in Seoul, Korea. The event which is
  On November 18, the Ministry of Information and                                                                                                                                                  companies on how they can fundamentally transform the way that
                                                                  say, “Among the four common frequency bands                being sponsored by Sun Microsystems, Greenbell Systems, BEA
Communications announced that the WiBro                                                                                                                                                            new innovations drive return on investment, increase profitability.
                                                                  selected in the WRC-07, WiBro technology and its           and CIES, will bring together an exclusive list of more than 250 of
frequency has been selected as a 4G mobile common                                                                                                                                                    The ENOVIA collaborative environment for Product Lifecycle
                                                                  marketability are most powerful.” With regard to the       the region’s leading executives from a variety of prospects and
frequency band. In the “2007 World Radio                                                                                                                                                           Management (PLM) addresses customers’ requirements across the
                                                                  common frequency bands, many countries including           customers to showcase innovative implementations, discuss best
communication Conference (WRC-07),” held in                                                                                                                                                        full spectrum of product and business processes, from small-scale
                                                                  the UK, Taiwan, and USA, have implemented and              practices and to outline the next generation of PLM solutions for
Geneva, Switzerland, the ITU (International                                                                                                                                                        teams to extended enterprises with many thousands of users. In
                                                                  reviewed Mobile WiMAX service in the frequency             global product development and manufacturing.
Telecommunication Union) has confirmed that the                                                                                                                                                    Asia Pacific, ENOVIA has developed great traction with customers
                                                                  bands of 2.5GHz and 3.5GHz. But unlike these                 As the host of the event, Mr. Andy Kalambi, general manager of
WiBro frequency band of 2.3 – 2.4 GHz has been                                                                                                                                                     in a variety of markets including automotive, high tech, industrial
                                                                  countries, Korea is able to immediately export             ENOVIA Asia, will present ENOVIA’s strategy for growth based
selected as a common spectrum band of 4G mobile                                                                                                                                                    equipment and semiconductor. In Korea, ENOVIA has secured a
                                                                  WiBro devices for 2.3GHz. Besides, since many              on the recently announced V5 Service Oriented Architecture
communications along with the other three frequency                                                                                                                                                number of new customers which includes LG Electronics, Halla
                                                                  major countries have used the frequency bands of           (SOA) which is the technical foundation for Dassault Systemes’
bands: 450 – 470MHz, 470 – 806. 862MHz, from                                                                                                                                                       Climate Control Corp. and Winia Mando.
                                                                  2.3 – 2.4GHz for military use or satellite                 solutions -- bridging the gap between PLM and existing
which the frequency band for digital TV is to be                                                                                                                                                     To support these diverse markets, ENOVIA is structured around
                                                                  broadcasting, it is relatively easy to convert it into a   middleware. In addition, Mr. Kalambi’s session will outline the
excluded, and 3.4 –3.6 GHz. Meanwhile, Song Yu-                                                                                                                                                    three product lines; ENOVIA VPLM, ENOVIA MatrixOne and
                                                                  common spectrum band for private sector.                   company’s commitment to packaging solutions to enable rapid
jong, chief of Radio Broadcasting Strategic Planning                                                                                                                                               ENOVIA SmarTeam.
                                                                     On the other hand, in case of the frequency band        deployment, and its ability to develop long term, strategic
Bureau of the MIC, head of Korean delegation to                                                                                                                                                      For more information please visit www.3ds.com/kr.
Geneva Conference, said, “As the WiBro frequency                  of 450 – 470MHz, its bandwidth of 20MHz is not
band has been selected as a common frequency band                 only narrow, but also it is being used for European
for 4G mobile communication, global roaming will
be made possible. And from now on WiBro
                                                                  3G mobile communication (UMTS 500) as well as
                                                                  for ordinary wireless set and TRS (Trunked Radio
                                                                                                                             Samsung Develops Single-Chip RFID Reader for Mobile Devices
technology will briskly launch out into global                    System). So it is not easy to segment the market. In
markets, while WiBro-related services and devices                 case of the frequency bands of 470 – 806. 862MHz,            SEOUL, KOREA – November 27, 2007, Samsung Electronics               systems allow consumers to pull context-specific information
export will also be accelerated.                                  the frequency band for digital broadcasting has to be      Co., Ltd., a leader in advanced semiconductor technology,             into their mobile devices while on the go. Our mobile RFID
  For a long time the WiBro frequency band has                    excluded from it. Therefore, its bandwidth is to be        announced today the development of its new single-chip radio          single-chip technology is an important step in the evolution of
been used for military use and satellite                          narrower. In addition, it can be used only after the       frequency identification (RFID) reader for mobile devices.            ubiquitous computing environments.”
communications in the USA, Europe, and Russia.                    current analogue TV has been converted into digital        Embedded RFID reader chips can provide consumers with                    While it can be embedded into devices such as mobile
Therefore, it has been expected that the WiBro                    TV. Until now the frequency band of SK Telecom’s           product or service information retrieved from RFID tags               handsets and handheld readers used in retail stores, initially the
frequency band will not be easy to be opened to the               800MHz has been a favorite band in the 2G mobile           incorporated in items such as movie posters, clothing, and            major application for Samsung’s new RFID reader chip is
private sector. WRC-07, however, has made a                       markets, but the MIC official said that the frequency      museums or tourist exhibits.                                          expected to be in card-type readers that plug into mobile
turning point. Accordingly, WiBro is expected to go               band of 700MHz (now being used for analogue                  According to market research firm RoA Group, the global             handsets. This will provide consumers with immediate access to
mainstream in global markets. The other common                    broadcasting), which has been selected as a common         demand for mobile RFID is expected to grow from $26.9 billion         the new technology.
frequency bands selected in the WRC-07 along with                 spectrum band for 4G mobile communications, is             in 2007 to $701 billion by 2010, for a compound annual growth            Designed for a UHF range of 900MHz, Samsung’s new chip
WiBro frequency not only has a narrow band, but                   more efficient than 800 MHz. This means that 700           of 196 percent.                                                       integrates an analog front end, a base-band modem, a processor,
also they are not available soon in comparison with               MHz can be allocated for 4G mobile communication             “We are enabling anytime, anywhere mobile access to                 and a memory chip. The chip’s 6.5mm x 6.5mm small form
W iB r o th a t c a n i m m e di a t e l y be use d for 3 – 4 G   along with 800 MHz.                                        information,” said Dr. Chilhee Chung, senior vice president of        factor and ultra low power consumption level of 850mW are
                                                                                                                             Samsung Electronics’ System LSI division. “RFID chip reader           ideal for mobile applications.

1 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                   KOREA IT TIMES December 2007 _ 1 9
   Hot Issue
                                                                                                                         Free Video Conferencing in the Comfort of
New Image for Government Offices                                                                                         Your Own Website
                                                                                                     By Chun Go-eun
                                                                                                 toclair@ittimes.co.kr      Seoul, Korea November 19, 2007 -- PalBee announced today             the Internet. Users can record these sessions and view them later
                                                                                                                         that it is offering its Mashup API to developers in order to            at any time. Recorded sessions can also be embedded into a web
                                                                                                                         encourage the development of third party applications based on          page or blog in the same way that YouTube videos are. For a
                                                                                                                         its new video conferencing service, PalBee.com. This API will           small fee, its capabilities can be extended to support up to nine
                                                                                                                         allow bloggers and webmasters to embed a PalBee video                   people for an unlimited amount of time.
                                                                                                                         conferencing window directly. Anyone can provide static video              PalBee has been developing rapidly. The company recently
                                                                                                                         conferencing spaces in their web page to chat face-to-face with         announced a free recording option for its video conferencing
                                                                                                                         their visitors. Now PalBee's online video conferencing service is       sessions, adding a new dimension to their web service. Users are
                                                                                                                         more freely available to anyone at any time, anywhere they can          able to record their presentations with all the trimmings -
                                                                                                                         access the Internet.                                                    PowerPoint slides, custom graphics, sound, and video - from the
                                                                                                                            "PalBee is a free, cross-platform, flash-based service without       comfort of their own desk. These presentations are then
                                                                                                                         installation or download hassles," said Albert Kim, CEO of              immediately accessible for viewing anywhere the Internet is
                                                                                                                         Zenitum Inc. "Using this Mashup, you can develop your own               available. "At PalBee, you can come alone and record your
                                                          On November 22, 2007, the Post Tower Opening Ceremony was      video conferencing web application for your own site."                  webinars, presentations, or lectures," said Albert Kim, CEO of
                                                                held in the presence of Yoo Young-whan, Minister of         One example of this new functionality is that a skilled              Zenitum Entertainment Computing. "This format of delivering a
                                                          Information and Communication, Congressman Yoo Seng-hee,
                                                          Congressman Park Sung-bum, and President Jung Kyung-won        developer would be able to make a page full of video                    message, presentation slides with video and audio, is very
                                                             of Korea Post, pictured here at the tape-cutting ceremony   conferencing rooms on a company's web site. This video                  effective over the Internet, especially for marketing and
                                                                                                                         conferencing wall could be staffed with customer support                education."
                                                                                                                         representatives standing by to chat with customers, solving their          PalBee is an excellent tool for educators. Professors can record
                                                            matchbox, but Post Tower is built in the shape
                                                                                                                         problems with a full communication range of voice, video, and           their lectures using any combination of voice, video, graphics,
                                                            of the letter M. Its creativity and refinement
                                                                                                                         diagrams.                                                               and PowerPoint slides. Their recorded lectures can then be
                                                            grab the attention of citizens as they pass the
                                                                                                                            A closed beta test of the new Mashup API will begin in early         embedded into their personal web pages in the same way that
                                                            building by. The building makes a triangle with
                                                                                                                         December. For more information about participating in the               YouTube movies are embedded now. Teachers can also use the
                                                            the South Gate and City Hall. Also part of the
                                                                                                                         closed beta test visit Palbee.com.                                      video conferencing feature in concert with the Mashup API to
                                                            design, the letter V is to wish a victory for
                                                                                                                            In today's expanding global marketplace, the person with the         give students the benefits of a face to face meeting conveniently
                                                            Korea Post’s eternal success. Two wings are
                                                                                                                         information and the people who need the information cannot              at home.
                                                            attached to the letter V to symbolize soaring
                                                                                                                         always be in the same place at the same time. Many                         PalBee is a tool for business. Businessmen who are separated
                                                                                                                         communication technologies such as mobile phones, email, or             by distance can hold free, virtual face-to-face conferences at the
                                                              The building is 28 floors including 7
                                                                                                                         online messengers are useful but often inadequate for distributing      comfort of their desks with the aid of that indispensable tool of
                                                            basements and the entire building is designed
                                                                                                                         large amounts of information to many people quickly. PalBee             business - the white board. Planning sessions can go more
                                                            for energy sustainability with the best eco-
                                                                                                                         combines several features of other popular computing tools into         smoothly when all parties involved have access to the same space
                                                            friendly products.         The building was
                                                                                                                         one online application that requires only a free registration to use.   and mouse-driven drawing tools. Using the Mashup API,
                                                            acknowledged for its top quality eco-product,
                                                                                                                            For instance, it can allow video chatting between people like        companies can embed customer service windows into their web
                                                            first ranked information and communication,
                                                                                                                         Skype and MSN Messenger, but it expands that capability to              sites to communicate more effectively with their customer base
                                                            and top score on intelligent design. On the 21st
                                                                                                                         speak to four other people at once instead of just one. It can also     using voice, video, and diagrams.
                                                            floor there is an international meeting room
                                                                                                                         be used for slide show presentations similar to Flickr, but these          PalBee is a tool for selling your products. The recording
                                                            with facilities to provide simultaneous
                                                                                                                         slide shows can be narrated or set to a soundtrack. Thirdly, it can     function enables public relations personnel to present their
                                                            interpretation for up to 8 different languages.
                                 Post Tower                                                                              be used to show presentations like PowerPoint, but online, at any       products to larger audiences than ever before possible. An
                                                            The resting lounge was created in the front of
                                                                                                                         time, and on any platform.                                              embedded press presentation or investor relations speech is just
                                                          the building to emphasize the economic value and
                                                                                                                            PalBee fills the gap between expensive face-to-face meetings         the thing to add personalized and relevant information to a
  The Central Post Office, Seoul, was reborn as Post      role of society.
                                                                                                                         with international associates and the impersonal nature of email.       corporate web site.
Tower on November 22, 2007. Korea Post of the            President Jung Kyung-won said: “Post Tower is
                                                                                                                         You can use PalBee for work - in marketing, sales meetings and             PalBee is a tool for connecting with your friends and family.
Ministry of Information and Communication              the symbol of the Postal service that has the role of
                                                                                                                         conferences. You can use it at school to present or view lectures,      At its most simple, the video conferencing is a good way to speak
completed the construction of Post Tower on the site   using the country’s property to benefit citizens. Our
                                                                                                                         school projects, and for online tutoring. You can use PalBee in         to your friends and family members no matter where they are in
of the old Seoul Central Post Office and issued        tower serves to connect 2000 de jure population to
                                                                                                                         your personal life for contacting your friends and family and           the world. The recorded presentations are excellent for creating
celebratory stamps. The opening ceremony was held      the South Gate trading area and Myungdong trading
                                                                                                                         sharing photos. The applications of PalBee are endless.                 narrated slide shows to explain your latest photos better than any
under the auspices of President Jung Kyung-won of      area. We expect to contribute for the expansion of
                                                                                                                            PalBee is a video conferencing service that allows up to five        text caption can.
the Korea Post.                                        local economy.”
                                                                                                                         people anywhere in the world to speak, see, draw, type and share           Zenitum is a next generation Internet communication service
  Post Tower was designed to redefine the image of       Post Tower is to be Myungdong’s new landmark
                                                                                                                         visual aids with each other for up to one hour. Its flash-based         and solution developer headquartered in Seoul, South Korea. The
a government office. It has been said that previous    and a business model for other government office
                                                                                                                         web interface requires no downloads, no installations, and is truly     company dedicates to develop unique solutions based on
government offices were built in the shape of          buildings.
                                                                                                                         cross-platform, working on any computer system that can access          computer vision, 3D graphics, and video technologies.

2 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                 KOREA IT TIMES December 2007 _ 2 1
Cover Story                  3D Display
                                                                                                                                                                                                         come this trend, theaters have     nology.
                                                                                                                                                                                                         to create new strategies to           Particularly, most telecommunication

 Display’s Future is Stereoscopic 3D
                                                                                                                                                                                                         attract the audience back to the   and broadcasting systems, transmission
                                                                                                                                                                                                         theater. 3D film is the answer     equipment, and terminals will be upgraded
                                                                                                                                                                                                         that theaters are looking for.     to support stereoscopic 3D technology
                                                                                                                                                                                                         Audiences will agree to pay        around 2010. This upgrade will create a
                                       “The world is not flat.”                                                                                                                                          more money than for a 2D film.
                                                                                                                                                                                                         And theaters can easily raise
                                                                                                                                                                                                                                            huge new market.

                  Would music lovers accustomed to stereo ever go back to mono?                                                                                                                          the admission fee from 50% to      KDC’s technology is known
                     3D video users would never go back to a flat world either.                                                                                                                          100%, which will greatly           world-wide
                                                                                                                                                                                                         increase their revenue.
                                 The world will never be flat again.
                                                                                                                           By Yeo Hong-il                                                                    For example, Beowulf was
                                                                                                                        info@ittimes.co.kr         LG Electronics and MBC’s trial performance of         screened as a 3D film in 638
                                                                                                                                                        3D-DMB broadcasting on April, 2006
                                                                                                                                                                                                        and 3,153 screens. The admis-
                                                                                                                                               Zemeckis, has been recently released in sion fee per person was on average two
3D ; fourth generation of display                                                                                                              over 800 screens all over the world.          dollars more expensive than other movies.
     First there was black and white, then                                                                                                        Additionally, famous film directors However, an astonishing 40% of the entire
color, and then HDTV. The next genera-                                                                                                         such as Steven Spielberg, Peter Jackson,      income for the movie was gained by 20%
tion embodies a sense of perspective just                                                                                                      and James Cameron are planning to of the theaters screening the 3D movie
like man’s eyes. Today’s TVs show a                                                                                                            release new 3D films in 2008 and 2009.        (Paramount 2007-11).                             A complete view of Telson TNT, KDC
crystal clear image and are an attractive                                                                                                                                                                                                      Group’s affiliate (KDC Corp.’s all 3D
                                                                                                                                                  Blockbuster movies such as Star Wars,         Spectators also enjoy 3D films, because         production line are being installed)
decoration in any living room. But how                                                                                                         Alien, King Kong, Transformers, and 3D can embody a new experience that
will these TVs look in the future?                                                                                                             Terminator are scheduled to be converted audiences have never seen before.                      ETRI and other governmental institutes
    Recently, many experts have been start-                                                                                                    to 3D and re-released.                           Stereoscopic 3D development in every        started a 3D business in 2002. As an start-
ing to discuss the next major display after                                                                                                       Jeffrey Katzenberg, CEO of related industry creates a new huge market                     up company in the private sector, KDC
the first three generations of black &           grams. Japan-                                                                                 DreamWorks, recently proclaimed that all by forcing all displays and recorders to            (Korea       Digital      Communication
white, color, and HD.                            based BS, a                                                                                   movies will be produced in 3D. Monsters support 3D technology. Lots of 3D con-
                                                                                                                              in the US.                                                                                                    Corporation) is leading the stereoscopic
    Audio has also evolved from simple           satellite broadcasting company, is                                                            vs Aliens, which is planning to be released tent will be created to meet the customer’s
                                                                                                                              Now there                                                                                                     3D business in Korea.
mono radio to surround sound stereo.             preparing to test 3D broadcasting by                                                          in 2009, will become the first movie to be demands. Stereoscopic 3D will create the
                                                                                                                              are over 700.                                                                                                    KDC group(www.kdccorp.co.kr)
Now video will take a similar step, from         the end of this year. A Shanghai                                                              produced in 3D by DreamWorks.
                                                                                               It is forecast that 3D films will be screened                                                 next era of the display industry.              founded in 1972, is greeting its 35th
flat screen mono to 3D reality, and touch        cable company announced that 3D content                                                          Why are 3D movies more attractive
                                                                                               in over 6,000 US theaters within the next                                                                                                    anniversary this year. It has four affiliates
viewers like never before.                       will be broadcast to 560 million sub-                                                         than 2D movies? We can find the strong
                                                 scribers next year.                           three years.                                                                                  Strong governmental support                    and listed its name in KOSDAQ (Korea
    After experiencing the next step, view-                                                                                                    points of 3D film. Why are all concerned                                                     securities Automated Quotations) in 1996.
ers will never be satisfied with flat displays      The Big Five companies in the global           Korean theaters expect similar growth.
                                                                                                                                               parties such as production companies, the-                                                   The group’s turnover amounts to US$110
again. Stereoscopic 3D is the next display       LCD TV market, Samsung, LG, Philips,          Since 3D theater systems were introduced
                                                                                                                                               aters, audiences, and directors interested in                                                million, employs 800 workers and has spe-
generation.                                      Sharp, and Sony, already released several     to the Korean Film industry for the first
                                                                                                                                               3D film?                                                                                     cialized in the IT industry for 35 years.
    Stereoscopic 3D uses Binocular               products which support 3D display native-     time at the end 2006, there are now 36 3D
                                                                                                                                                  Production companies, for example,                                                           After KDC realized that stereoscopic
Parallax technology to give the images           ly -- from household TV sets to cellular      theaters. Within three years, there will be
                                                                                                                                               want to work with new technology and                                                         3D leads the next generation display
depth, projected in front of the screen.         phones. Many experts forecast that con-       over 350 theaters. (CJ CGV, at Bussan
                                                                                                                                               increase revenue. The technique of pro-                                                      industry, KDC rushed into the 3D business
Recently developed technology enables            sumers will enjoy 3D broadcasting in the      International Film Festival in 2007) The
                                                                                                                                               duction keeps developing day by day, but                                                     in 2004 and has been cooperating with
audiences to enjoy 3D images without the         home around 2009.                             Korean Film Council (KOFIC) forecasted                                                                     Several 3D cameras
                                                                                                                                               3D images that forges an image identical                                                     MasterImage which has its own unique
need of special glasses.                                                                       in 2006, “By 2010, there will be more than
                                                                                                                                               to man’s natural eyesight is a magic which       The Korean government shows strong          stereoscopic 3D technology.
                                                                                               150,000 screen theaters around the world.
    LG Electronics and MBC succeeded in          3D will change the landscape of                                                               allows film directors and producers to cre- support to raise 3D as next economic cash-          Most engineers in MasterImage came
                                                                                               At least 30,000 of them will be 3D the-
transmitting 3D images to DMB cellular           the film industry                                                                             ate something beyond any previous cow after semi-conductors. The Ministry                    from big companies such as LG
phones during 2006 and 2007 pilot pro-              The influence of 3D is getting stronger    aters.”
                                                                                                                                               dreams.                                       of Information and Communication               Electronics. MasterImage has its own
                                                 in the movie industry. Michael L.                 The market for 3D digital theater sys-
                                                                                                                                                  One of the biggest problems in announced their “3D VISION 2010”policy                     unique technology and know-how to
                                                 Campbell, chairman and CEO of the             tems is expected to surpass two trillion
                                                                                                                                               Hollywood is piracy. 3D films are rela- in 2005 which sets a goal to develop the             develop 3D technology. KDC holds the
                                                 Regal Entertainment Group, the biggest        won (US$2.16 billion).”
                                                                                                                                               tively free from that due to their nature.    next generation digital display by 2010.       largest share of MasterImage stock and
                                                 theater chain in the United States, pointed       How much will the current 3D movie
                                                                                                                                               Finally, 3D can bring in higher profits          As we follow the “3D VISION                 focuses on 3D R&D.
                                                 out at a presentation that 3D films will      production industry change after the mar-
                                                                                                                                               when investing a minimum of additional        2010”strategy, we can confidently say that        KDC and MasterImage have succeeded
                                                 change the landscape of the film industry     ket is enlarged?
                                                                                                                                               production costs.                             most display and sound systems such as         in developing 3D Phones, 3D UMPCs, and
                                                 in the coming years, considering box              Four films, including two produced by
                                                                                                                                                  Theaters also experience more benefits TV Sets, Cellular Phones, MP3 Players,             3D Kiosks. Most notably, they have star-
                                                 office successes of 3D films to date.         Disney -- “The Nightmare before
                                                                                                                                               when using stereoscopic 3D.                   DMB Players, Digital Cameras, Digital          tled the movie industry by developing a
                                                 (Reuters, March 27, 2007).                    Christmas” and “Chicken Little”, have
                                                                                                                                                  The large-sized home HDTV sets take camcorder, and other electronics will be              3D digital theater system. As mentioned
  Samsung’s 3D phone tested on June 2007            The number of 3D theaters is rapidly       already been screened in 10 countries.
                                                                                                                                               the audience away from theaters. To over- converted to support stereoscopic 3D tech-         before, KDC’s core technology has been
  LG Electronics 3D phone                        increasing. In 2006, there were only 100      Beowulf, the 3D blockbuster by Robert

2 2 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                    KOREA IT TIMES December 2007 _ 2 3
Cover Story                  3D Display                                                                                                               3D Trends

                                                             tems with glasses all over the
                                                                                                     ing KDC and MasterImage’s patents.
                                                                                                        KDC has received US$100 million in
                                                                                                                                                         Status Report on Korea’s 3D Display Industry
                                                                 KDC and REAL-D’s equip-             purchase orders from its customers so far.
                                                                                                                                                             he nation's research institutes, indus-   monitors with a 2 billion won budget from             A private academic society for 3D broad-
                                                             ment are mainly applicable to 3D        KDC and MasterImage are supplying 3D
                                                                                                                                                             tries and universities have researched    1997 to 1999 to develop non-glass 3D dis-          cast imaging which was founded in 2000 to
                                                             digital theater systems. Before         systems and technology to more than 10
                                                                                                                                                             technologies on stereoscopic cam-         play panels and then 20-inch display panels        carry out more systematic and organizational
                                                             KDC succeeded in developing 3D          global companies, including TCL. The
                                                                                                                                                      eras, multiview signal-processing, stereo-       from 2000 to 2003. The SAIT plans to pro-          3D-related R&D is publishing related
                                                             equipment, REAL-D monopo-               company’s stereoscopic 3D digital theater        phonic broadcasts and glass 3D display pan-      mote a project to develop 3D handsets during       English essay books and holding a workshop
                                                             lized the 3D theater market.            system has already been installed and            els and non-glass 3D display panels.             the next decade.                                   every year.
                                                                 KDC received a good reputa-         played in the local market at the end of last        The Electronics and Telecommunications           Wit Vision manufactures and sells glasses         The Korea Electronics Technology
                                                             tion from major Hollywood stu-          year. CJ CGV, Primus Cinema, and local           Research Institute (ETRI) made 3D TV             for stereo imaging using LCD shutter-type PCs      Institute developed basic technologies in
                                                             dios, after field testing. In com-      multiplex providers in KOREA are using           broadcasts during the 2002 World Cup             or TV monitors and plans to produce 3D             connection with SD-class multiview imaging
                                                             parison with other competitors,         KDC’s 3D system.                                 games after developing a HD-class stereo-        videos. The company has a keen interest in pro-    production and processing using 10 cameras
   Hollywood 3D blockbuster Beowulf, released on Nov. 2007,
                                                             they said, “KDC’s system is                Theaters in Taiwan, Hong Kong, and            scopic camera and establishing related equip-    ducing 3D films for adults through the Internet.   as a part of development of next-generation
 starring Ray Winstone, Angelina Jolie and Anthony Hopkins    slightly brighter, better in perfor-   other Asian countries are also using             ment from 2000. The ETRI has taken part in           Kwangwoon University has performed             technologies supported by the Ministry of
                                                              mance and much better in price.”       KDC’s 3D system. They screened “The              research on Super-intelligent Multimedia         a project of the Ministry of Science and           Commerce, Industry and Energy from
                                                                  KDC’s stereoscopic 3D the-         Nightmare Before Christmas” and are now          Anytime-anywhere Realistic TV (SmarTV)           Technology, Supermultiview 3D Display              December 1999 to September 2002. Now
                                                              ater system uses one projector.        screening Beowulf. Recently, we have             which is a national policy task of the           Lenticular Sheet Technology Development            Samsung Electronics has led the second
                                                                  This system uses a circular        finished field testing our 3D theater system     Ministry of Information and Communication        since 2000, and conducted a task in con-           stage of the project.
                                                              polarized rotary filter which has      with Paramount and Warner Brothers in            containing various areas such as multiview       nection with next-generation 3D display               As the 3DTV is expected to develop into
                                                              been patented worldwide. This fil-     the United States. KDC’s 3D system was           3D imaging and holography.                       technology development supported by                the fourth-generation TV industry after
                                                              ter improves a sense of conformity     approved by those companies and is now               The Korea Institute of Science and           Information Technology Research Center             HDTV, major companies have shared relat-
                                                              and makes sure that the audience       in use in their theaters. We are expanding       Technology has been working on technolo-         of the Ministry of Information and                 ed core technologies through establishing a
                                                              enjoys the 3D film comfortably.        our market all over the world. KDC’s             gies regarding multiview imaging, 3D imag-       Communication with about 30 domestic               network within the industry and established
                                                                  3D LCD is the core component       turnover in 2006 was US$65 million, but          ing expression, immersion virtual reality pro-   and international institutions since 2003.         the direction of systematic R&D.
                                                              in non-glasses 3D technology. A        forecasts that its 2007 turnover will be         duction and multifocus imaging.                  Seoul National University is researching              Samsung Electro-Mechanics introduced a
          One Screen Theater which screens the                unique barrier layout is the core      three times more, or US$200 million.                 Samsung Advanced Institute of                Integral Photography (IP)-based 3D dis-            camera module which can process 3D
      3D-Disney Animation “Meet the Robinsons”               technology to make 3D content                                                            Technology (SAIT) developed 10-inch 3D           play panels.                                       images at KES 2005.
                                                             which uses stereoscopic 3D. Only
                                                             KDC (Cell Matrix) in Korea and          The future of stereoscopic 3D

                                                                                                                                                                                                                                    Cutting Edge of 3D
                                                             Sharp (Stripe) in Japan have                The most popular attractions at
                                                             patents in Unique Barrier Layout        Universal Studios in the United States are              3D Fair 2007
                                                             technology in the world. It is pos-     the 3D movie experience screen theater
                                                             sible to convert KDC’s 3D LCD           which gives audiences the feeling that they
                                                                                                     are in the movie, by blooding air, shaking
                                                                                                                                                                                                          What’s what in latest 3D technologies
                                                             display technology between hori-

                                                             zontal displays for theaters and ver-   chairs, and even splashing water. This                    t the 3D Fair 2007 held in Seoul,           Also from Japan, Mr. Yutaka Kanou of           dimensional faces can be produced rapidly
                                                             tical displays for cellular phones.     gives the image a sense of solidity that                  South Korea at the end of               3D Incorporated spoke about GPU                    and effectively through modeling processes
                                                             Additionally, the brightness and        cannot otherwise be done. Display experts                 November, the 2007 International        Rendering. 3D Inc has historically focused         that select and combine specific pattern
                                                             viewing angle are the best in the       all over the world forecast that stereoscop-     Workshop on 3D Technology was held on            on real-time 3D Visual Simulation (VisSim)         parameters by referring to category code for
                                                                                                     ic 3D display industries will get bigger and     the 27th of November. There were many            technology. While 3D Inc. has developed a          characteristics parameters.
                                                             industry. By using such technolo-
          KDC’s 3D Digital Theater System (left),                                                    bigger on a yearly basis.                        experts in the field of 3D displays who pre-     lot of Virtual Reality (VR) based applica-             One more noted presentation was by
                                                            gy, KDC will lead the 3D market
         A bird’s-eye-view of 3D cinema (right)                                                          For example, if commercialized 3D cel-       sented papers on a variety of subjects.          tions with immersive displays, they are now        Professor Byoungho of Seoul National
                                                            and standardization initiatives.
tested with the 3D Cellular Phone DMB                                                                lular phones just share one percent of the          From Seiko Epson Co, Mr. Goro                 entering into the embedded 3D market with          University. He presented a paper on Integral
                                                       KDC also has its own manufacturing
                                                                                                     cellular phone market, 3D cellular phone         Hamagishi spoke about the 3D display and         an OpenGL ES driver implementation                 Imaging Technology. Integral imaging,
broadcasting pilot program set up by LG & equipment and process technology to pro-
                                                                                                     sales will amount to US$5 billion on a           double screen display technology of his          which can be ported to various platforms           which used to be called integral photogra-
MBC.                                                duce 3D related components. All related
                                                                                                     yearly basis.                                    company. The multi-view display technolo-        including hardware acceleration. 3D Inc. is        phy, was invented 99 years ago. At the early
    The strongest point of KDC is that the technologies are patented.
                                                                                                         Audio has also evolved from simple           gy is an operative technology in the point to    also working on an innovative shader-              stage the difficulty of making a two-dimen-
company is the only one in the world                   KDC’s its own unique technology and           mono radio to surround sound stereo.             expand the range of the observation area.        enabling scene graph API, REMO, running            sional lens array resulted in the development
which possesses all the core technologies experience in mass production in the stereo-
                                                                                                     Now video will take a similar step, from         And the step barrier method is effective to      on both OpenGL and OpenGL ES.                      of the lenticular lens concept. Different
of 3D digital theater systems with scopic 3D business put them three years
                                                                                                     flat screen mono to 3D reality, and touch        improve the image quality of each image              At a later session, Professor Lee Mi-          from the lenticular method and the parallax
MasterImage, and has the mass production ahead of competitors and newcomers. KDC
                                                                                                     viewers like never before.                       when multi view images are displayed. In         seung of the Dong-ah Institute of Media and        barrier method, the integral imaging tech-
facilities to produce all the parts and equip- officials are certain that KDC’s original
                                                                                                         After experiencing the next step, view-      addition, we have developed double screen        Arts spoke about facial modeling by com-           nology can provide full parallax within a
ment.                                               technology and mass production experience        ers will never be satisfied with flat displays   display which can display double screen          bining characteristic features in 3D. The          viewing angle. Recently a few companies
    KDC, REAL-D, Dolby, and Nuvision, are at least three years ahead of the competi-                 again. Stereoscopic 3D is the next display       image, no-glasses 3D image and normal 2D         advances in computer technology and net-           have tried to build demonstration integral
have also succeeded in developing 3D tion. Although competitors rush into the                        generation.                                      image without losing resolution by control-      work environments have expanded                    imaging systems. In his presentation, he
equipment used in 3D digital theater sys- market they will not be able to avoid licens-                                                               ling the directivity of polarized light.         researches on human existence in 3D. Three         introduced integral imaging technology.

2 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                  KOREA IT TIMES December 2007 _ 2 5
Expert Column

Emerging 3D Display Technologies:
                                                                                                                                            ate cultural assets. In recent years, virtual     is accessed by an instrument inserted in a      developed a future digital library system
                                                                                                                                            museums have been constructed in various          vein remote from the heart. The instrument      basing on floating 3D display. This system
                                                                                                                                            parts. Digital archiving refers to recording,     is threaded through the network of veins        consisted of three parts such as two LCD

Applications of 3D Displays
                                                                                                                                            storing, reproducing and sharing of intel-        until it reaches the desired location. This     monitors, one for displaying various menu
                                                                                                                                            lectual information such as cultural assets       image-guided therapy can use, for exam-         items and the other for displaying their
                                                                                                                                            by using digital media. Since the                 ple, 3D echo data of a cardiac phantom          detailed information together with a 3D
                                                                                                                                            researchers aimed to spatially cut the visual     with a nearby guide wire.                       display system for realistic presentation of
                                                                                                                                            field of an actual worshiper and reproduce            Modern imaging systems such as CAT,         selected items. When one student clicked
This is the fourth of a six part series on all aspects of emerging 3D Display                                                               the visual field directly, they paid particular   MRI and PET scans generate 3D data files.       one of the menu items displayed on a LCD
Technologies, Systems, Applications and Markets -- Ed.                                                                                      attention to unifying the reproduction size       These files are often visualized for diagnos-   screen, then its real image is produced in
                                                                                                                       By Kim Eun-Soo       and the stereoscopic sense. A 100-in.             tic purposes on 2D displays, either as          the space as a form of floating 3D image
                                                                                                                       eskim@kw.ac.kr       screen was projected using the polarized          arrays of slices or as models of selected       and at the same time its information is dis-
                                                                                                                                            system so that three sculptures could be          organs that can be rotated in space under       played on the other screen. A virtual 3D

                                                   ince the invention of ‘the               aquarium is an ideal subject for stereoscop-    reproduced at full scale. The viewing angle       mouse control.                                  museum was also developed by 3DRC. In
                                                   Stereoscope’ in 1838, many kinds of      ic presentation. In an actual aquarium, the     was adjusted so that the sculptures would             These images can also be shown on           this system, real scientific and cultural arti-
                                                   3D display systems have been devel-      fish are seen through the glass or plastic      appear to be full size on the screen. The         stereoscopic or volumetric 3D displays,         facts can be virtually displayed in space.
                                            oped and used for various applications. In      surfaces of the water tank. With stereo-        convergence of the axial axes of the left         especially for planning of treatment. The           There are some additional industrial
                                            fact they have been at least proposed for       scopic images, the viewpoint can be moved       and right cameras was set to equal the visu-      resolution and sweet spot limitations of        applications that might benefit from 3D
                                            virtually every application that uses 2D dis-   into the water tank by changing the condi-      al distance when the three statures are           autostereoscopic 3D displays are likely to      displays. In digital manufacturing a vir-
                                            plays. In this column some applications of      tions of the photography. That is, people       viewed by the general public. The pho-            preclude them from medical applications,        tual, 3D representation can be created that
                                            3D display are introduced                       can feel as if they were in the water tank.     tographing sequence was based on the              although Siemens has proposed using its         will encompass an entire manufacturing
                                                One of the 3D applications is the digital   For this reason, many stereoscopic images       actual worshipping sequence of walking            autostereoscopic technology for medical         environment. It has become a major
                                            archive using stereoscopic images.              of aquariums have been produced.                through the main gate, entering the main          applications. According to Siemens, physi-      method by which companies shorten pro-
                                            Researches on production of stereoscopic            Another subject for stereoscopic presen-    hall, worshiping the three statutes, and          cians specializing in angiography (arteries     duction cycles, reduce expenses and save
                                            images were started in 1991 and initially       tation is the statute of Buddha. The pur-       watching the religious service performed          and veins) will be able to utilize their sys-   plant construction costs. Beyond that,
       Kim Eun-Soo, Director of 3DRC/
                                            they searched for suitable subjects for         pose of this project was to verify the effec-   by the priests.                                   tem to view the vascular structure in 3D        manufacturing technologies can be tested
    Professor of Kwangwoon University       stereoscopic presentation. For example, an      tiveness of 3D displays as a way to appreci-        3D displays can also be applied to educa-     and improve decision-making for faster          in the 3D “virtual factory” without inter-
                                                                                                                                            tion. In the educational technology field,        and more confident treatments.                  fering with current product production.
                                                                                                                                            much educational software with an enter-              The Gadgets and Toys category covers        This application is closely related to PLM
    1)                                                                           2)                                                         tainment aspect has been developed. This          a broad range of items, each of little or no    software and the CAD applications.
                                                                                                                                            software tries to take advantage of a child’s     practical utility. Two example systems          While currently most displays in this
                                                                                                                                            strong interest in multimedia. Many of these      with 3D displays were shown by Frepar           application are 2D, 3D displays could
                                                                                                                                            edutainment programs are available on CD-         Networks at CES ‘07. Both systems used          introduce an intuitive user interface that
                                                                                                                                            ROMs for PCs and on Internet web pages.           autostereoscopic displays, which would          improves the effectiveness of the entire
                                                                                                                                                In schools, educational programs for          probably be normal for a toy display. One       process.
                                                                                                                                            positive learning activities are also being       of these was a “Virtual Communications              Use of a 3D display is particularly effec-
                                                                                                                                            examined. Some of them are classified as          Pod” where a 3D girl appeared in the dis-       tive in the virtual factory at visualizing and
                                                                                                                                            ‘open learning’ activities, which are a kind      play, reminiscent of Princess Leia in “Star     simulating robotic automation. In addition,
                                                                                                                                            of educational approach that attempts to          Wars.” The user of the toy could interact       control engineers can use the 3D virtual
    3)                                       4)                                                         5)                                  overcome such restrictions as grades and          with the girl through an assortment of          environment to digitally define, control and
                                                                                                                                            subjects.                                         interfaces including a “Samurai Phone”          monitor automated systems.
                                                                                                                                                3D displays can also be applied to medi-      and provide her with new outfits, food,             3D technology can also be used in pro-
                                                                                                                                            cal. Minimally invasive surgery that is one       medicine, etc. The girl in the display          duction for measurement and quality con-
                                                                                                                                            of medial application involves making very        talked back, presumably in Japanese.            trol. 3D scanning is used to compare pro-
                                                                                                                                            small incisions in the patient and interest-      Frepar Networks intends to put this sys-        totype and production parts to CAD files.
                                                                                                                                            ing instruments and tools through these           tem on the market in Japan in the fall of       Sometimes this process is completely
                                                                                                                                            small incisions. The operation is often out       2007 for just over US$300. There were           automatic, with no routine visualization of
    6)                                  Photo 1: Presentation of Yakushi Nyorai to the public                                               of the surgeon’s direct view and must be          two applications that interested more than      the results. Commonly, even when the
                                                                                                                                            viewed on video monitors. Some systems,           50% of the participants, photo-mail and         inspection is automatic, there is a 2D dis-
                                        Photo 2: Surgical 3D HMD from Viking Systems
                                                                                                                                            such as the one from Intuitive surgical from      movies in 3D on cellular phones. Text           play so the process control engineer can set
                                        Photo 3: Frepar Networks 3D Toy Displays
                                                                                                                                            Viking already use real time 3D imaging           messaging with 3D inserts and 3D games          up and check on the process. In some
                                        Photo 4: Digital library system                                                                     and display to aid the surgeon.                   on cellular phones also had relatively high     cases, this application would be enhanced
                                        Photo 5: Virtual museum system                                                                          Another form of minimally invasive            interest.                                       by a 3D display to go with the 3D scanner
                                        Photo 6: 3D cellular phone                                                                          surgery is when an organ such as the heart            3DRC in Kwangwoon University                and CAD files.

2 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                       KOREA IT TIMES December 2007 _ 2 7
Spotlight               Presidential candidate

Lee Myung-bak -- IT Policy
                                                                                                                                                                                                                                        On the three IT-related public welfare

GNP Nominee Lee Proposes Seven
                                                                                                                                                                                                                                     projects, Lee said, “First, I will drastical-
                                                                                                                                                                                                                                     ly cut expenses for private education
                                                                                                                                                                                                                                     through IPTV. I will enhance the content

Strategies for IT Industry
                                                                                                                                                                                                                                     level of educational broadcasting through
                                                                                                                                                                                                                                     IPTV and offer various two-way ser-
                                                                                                                                                                                                                                        By offering IPTV service under the
                                                                                                                                                                                                                                     government’s supports, all people will be
                                                                                                                                                                                                                                     able to receive high quality and tailor-
                                                                                                                                                                                                                                     made educational service at anytime and
                                                                                                                                                                                                                                     anywhere, he said.
                                                                                                                                                                                                                                        “Secondly, the government will cut
                                              will disappear unless we further develop         Commenting that the software indus-                                                                                                   communication expenses by easing regu-
                                              technology and competitiveness in the         try is much bigger than the hardware                                                                                                     lations in order to help households
                                              global market, Lee said, “I will rewrite      industry in terms of value added, Lee                                                                                                    reduce their financial burden,” said Lee,
                                              the global IT history based on the assets     said his government will actively foster                                                                                                 adding that the portion of communication
                                              of IT superpower Korea.”                      110,000 professional manpower in the                                                                                                     fees now reaches 7 percent of total costs
                                                 “First, I will utilize IT convergence as   software sector and bolster education                                                                                                    for households.
                                              a core engine for Korea to take off           linking academic and industrial circles.                                                                                                    It will develop up-to-date communi-
                                                                                                                                             Presidential candidate of the main opposition Grand National Party (GNP) Lee
                                              toward a top-class country,” he said.            The government will raise the portion           Myung-bak who has a pleasant chat with venture start-up entrepreneurs                 cation service technology and activate
                                              Related to this, the nation needs to          of the nation’s software industry from the                                                                                               information and communication pro-
                                              actively foster such IT convergence new       present 1 percent of the global market to                                                                                                jects, while reducing regulations on
                                              industries as NT, BT, CT, robot and           2 percent in the near future, entering the    ented city with new conception of            ports for globalization of some sectors       entry, M&A and frequency. Through
                                              energy saving technology.                     ranks of the world’s top 10 software          removing digital gap and optimizing effi-    with high competitiveness such as game.       introduction of such new technology and
                                                 Korea will push ahead with an effec-       superpowers.                                  ciency of city management, he said that         At the same time, I will strengthen        easing of regulations, the government
                                              tive research and development system             “Thirdly, I will create a venture          the government will standardize and inte-    government supports for a variety of dig-     will lower communication fees to the
                                              under which the government will place         ecosystem where IT small and medium-          grate U-city application technology and      ital “hallyu (Korean wave)” contents          maximum.
                                              emphasis on development of foundation-        sized venture companies can work              expand relevant equipment and value          industries such as disc, movie, game and         “Thirdly, I will create a safe IT world
   Presidential candidate of the main
                                              based technology and the private sector       actively,” the GNP presidential candidate     added service market.                        publication.                                  with no reverse function. I will build a
opposition Grand National Party (GNP)         on commercialization of the developed         said.                                            “Fifth, I will foster the broadcasting       “Sixth, I will make best efforts to cre-   social safety network where mobile com-
           Lee Myung-bak                      technology.                                      Saying that large and small companies      and communication convergence-related        ate bright and healthy digital culture        munication users can apply for emergen-
                                                 Along with this, the government will       should develop together in the IT indus-      industry as the key industry in the          community that protects individual infor-     cy help at anytime and anywhere in an

       residential candidate of the main      strengthen joint study with top-class for-    try, Lee said his government will make        future,” said Lee.                           mation,” said the GNP nominee.                emergency case,” he said.
       opposition Grand National Party        eign companies for development of new         best efforts to create IT-friendly environ-      He said that the introduction of IPTV        “For instance, I will push for encryp-        “If elected as the president, I will
       (GNP) Lee Myung-bak announced          IT technology, he said.                       ment.                                         has been delayed for several years,          tion of transmission data and establish an    exert all-out efforts to create favorable
seven strategies and three public welfare        Through a u-healthcare system such            It will actively foster IT small and       showing the problem stemming from            authentication system, while removing         environment for use of information by
projects for development of the IT indus-     as remote-control medical treatment link-     medium-sized venture companies now            ineffective regulations. Accordingly, I      barriers for use of IT products and ser-      improving laws and systems related to
try on Nov. 21 that he will push for if       ing doctors and ambulances, it will try to    standing at about 20,000 as the “strong       will eradicate despotism of those with       vices. In a nutshell, I will create a world   protection of individual information and
elected in the Dec. 19 presidential elec-     help people reduce medical expenses and       ones” to lead the national economy.           vested rights and egoism of government       without digital divide where everybody        strengthening entrepreneurs’ voluntary
tion.                                         actively prepare for the aging society.          At the same time, the government will      agencies.                                    can enjoy IT benefits,” Lee said.             restraint,” Lee said.
    At an IT policy forum held at the FKI        “In a nutshell, I will make a strong       provide IT venture firms with public             In keeping with the convergence era          “Seventh, I will build the Korean             At the same time, I will supplement
building in Yeouido, Seoul, Lee said that     push for a family doctor system of one        buildings, state or public-owned land and     of broadcasting and communication, I         Peninsula that becomes one with IT,”          institutional problems about cyber ethics
he will make all-out efforts to make          doctor per one family,” said Lee.             cable tunnels at a minimum cost to help       will enact relevant law in cooperation       Lee said.                                     and bolster ethics education on informa-
Korea a digital superpower in the world          The government will industrialize          them expand investment and enhance            with the National Assembly to enable            To expand exchanges and cooperation        tion and communication to improve
if he becomes the nation’s next president.    knowledge foundation by enhancing the         global competitiveness.                       convergence of communication, broad-         between South and North Koreas in the         Internet environment for youths, he said.
    “At the same time, I will become the      degree of IT use in the domestic service         Besides, it will expand tax supports       casting, electric wave and contents, he      communication and broadcasting sector,           “By abolishing unnecessary regula-
nation’s top chief information officer        sector and upgrades the IT portion from       such as lowering of corporate tax rate        said.                                        I will enhance mutual confidence and          tions, building healthy corporate environ-
(CIO) by combining passion and leader-        the present 65 percent of the gross           and tax deduction to IT small and medi-          Along with this, I will hurriedly push    understanding between the two and nar-        ment and combining economic entities
ship of IT business leaders based on          domestic product (GDP) to 80 percent in       um-sized venture companies.                   for early commercialization of broadcast-    row the gap of the division.                  into one with my unswerving leadership,
state-of-the-art IT infrastructure the        five years.                                      “Fourth, I will build a future-oriented    ing and communication convergence ser-          “For activation of IT exchanges            I will achieve another miracle for nation-
nation possessed,” said the GNP nomi-            “Secondly, I will jack up the nation’s     city model, U-city, where citizens can        vice and construction of infrastructure.     between the two, I will extend supports       al development, especially in the IT
nee.                                          software industry to the level of             enjoy high-quality living,” he said.             While intensively fostering the digital   to North Korea for construction of infras-    industry, if elected as the next president,”
    Noting that the hope of the IT industry   advanced countries,” said Lee.                   Explaining that U-city is a future-ori-    contents industry, I will extend full sup-   tructure,” Lee said.                          Lee added.

2 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                             KOREA IT TIMES December 2007 _ 2 9
Spotlight               Presidential candidate

                                                                                                                                                                                                                              government must be at the head so that
Chung Dong-young -- IT Policy
                                                                                                                                                                                                                              new industry and culture can be creat-

IT Industry Competitiveness
                                                                                                                                                                                                                              ed by big banging computer, tele-
                                                                                                                                                                                                                              phone, and TV.
                                                                                                                                                                                                                                 With regard to software industry

at Global Level
                                                                                                                                                                                                                              activation way in view of the fact that
                                                                                                                                                                                                                              software’s ripple effect affecting to
                                                                                                                                                                                                                              industry and job creation is big, the
                                                                                                                  By Yeo Hong-il                                                                                              presidential candidate explained:
                                                                                                              hiyeo@ittimes.co.kr                                                                                             “Digital contents market which
                                                                                                                                                                                                                              remained at 4 trillion won mark at the
                                                                                                                                                                                                                              beginning of 2000, reaches to 10 tril-
                                                                                                                                                                                                                              lion won this year and is forecast to be
                                             the 17th President of the Republic of          First as regards his IT public promise                                                                                            enlarged to 20 trillion~30 trillion won
                                             Korea.                                      which allows all nations to enjoy conve-                                                                                             level within several years.”
                                                Touching upon that a leader who can      nient IT service, it aims to embody a                                                                                                   At this juncture, ‘Online Digital
                                             draw IT cooperation of North and South      nation without information disparity, to                                                                                             Content Business Development Law’
                                             Korea is necessary, Chung said: “In         forge a safe cyber environment, to mate-                                                                                             needs to be upgraded, he noted. On top
                                             addition to propelling collaboration pro-   rialize e-Government, and to enlarge u                                                                                               of that, Chung said that for the sake of
                                             ject of North and South Korea aggres-       City.                                                                                                                                software industry activation, capital is
                                                                                                                                         Presidential candidate Chung Dong-young in a culture industry forum (right)
                                             sively through IT, he will beef up our         Through this, his new government                                                                                                  necessary. At present, R&D investment
                                             leadership in the international commu-      will enlarge a budget to solve informa-                                                                                              in comparison with GDP is remaining at
                                             nity by enlarging IT field’s ODA            tion gap, prepare a whole range of mea-     as the world through IT, cooperation         the government can make SMEs star           one third of the average of OECD coun-
                                             (Official Development Assistance).”         sures to forge a safe cyber environment     project propulsion of North and South        enterprises.                                try and the relative importance of soft-
                                                Aiming at his counterpart presiden-      and export Korean-model u-City model        Korea through IT, IT ODA enlargement,           Furthermore, he pledged that his next    ware R&D investment too among IT
                                             tial candidates, he pointed out: “He        to oversea countries, Chung said.           and global IT corporation nurturing will     term new government will promote            industry remains at one fourth.
                                             doubts how we could pave the way for           Second as to his IT public promise to    be driven forward in his new govern-         M&A between SMEs besides forming               In conjunction with this, the United
                                             an IT Korean peninsula era with die-        forge IT industry competitiveness as        ment. Especially with regard to cooper-      global software nurturing fund etc.         New Democratic Party’s presidential
                                             hard cold war thought.”                     global top notch, Chung spoke that his      ation project propulsion of North and                                                    candidate points out: “Above all, to pro-
    Presidential candidate Chung Dong-          Furthermore, he criticized: “He          new government will secure global           South Korea by means of IT, he said          A doubt whether all could be                duce star enterprises such as Google,
   young of the United New Democratic        doubts how could we forge ‘IT Power         technology competitiveness, dig out         that his new government will forge           implemented                                 Amazon, and MS among software
              Party (UNDP)
                                             Korea’ with worn-out and opportunist        next generation growth engine, nurture      Haeju special zone as an IT special             Besides, the United New Democratic       SMEs is pivotal.”

        an Presidential candidate Chung      standpoint which regards Kaesung            component material industry intensive-      zone.                                        Party’s presidential candidate pledged         In connection with this, he said that
        Dong-young of the United New         Industrial Complex as a project that runs   ly, and last but not least allow Korea to       Fifth, Chung emphasized the impor-       himself to communication & broadcast-       his new government will make ‘The
        Democratic Party (UNDP)              into red figures.”                          be grown as a global software power.        tance of creating jobs by means of IT        ing convergence 1 million jobs creation     backbone enterprise nurturing support
become the first President of the               Chung added, “By driving forward            In order to secure global technology     SMEs venture start-up restoration. As        through media big bang.                     law’. Moreover, he stressed that back-
Republic of Korea who accomplishes           Haeju area economic special zone as a       competitiveness and to dig out next gen-    IT policy tasks for this, the presidential      As a precondition for communication      bone enterprise belt must be nurtured
economic reunification of North and          form of IT special zone, his new gov-       eration growth engine, his new govern-      candidate names to nurture 300,000 dig-      broadcasting media big bang, Chung          intensively, explaining that backbone
South Korea by means of IT?                  ernment will maximize economic effect       ment is going to invest 2.5 trillion won    ital family companies, to drive forward      pointed out: “The government must not       enterprises which reached to 1,600
   In an IT Policy Forum who invites         plus devising economy territory expan-      (US$2.7 billion) in developing the core     job creation-model IT Restart policy,        catch an ankle at the least because an      enterprises when IMF bailout program
the 17th presidential candidates under       sion.”                                      technology over the upcoming five           and to nurture the core elite IT manpow-     Ubiquitous advanced power can be done       took effect, have to be boosted up to
the auspices of the Federation of Korean                                                 years and 350 billion won (US$380 mil-      er the market wants.                         not by the government, but by the civic     2,000 enterprise at the minimum.
Information Industries, presidential can-    Communication broadcasting                  lion) yearly in commercializing growth          Right now, 20,000 SMEs are in            enterprise.”                                   About Presidential candidate
didate Chung attracted attention by say-     convergence                                 engine product technology by 2010,          charge of over 60% of GDP and over              He further pointed out that current      Chung’s public pledges of the United
ing that IT will serve as the blood vessel      As regarding presidential candidate      according to Chung.                         50% of employment on the peninsula,          scattered structure such as MOCIE,          New Democratic Party, it is said that
which links divided North and South          Chung’s 5 IT public pledges, his IT            As to his IT public pledge to spear-     but it is difficult to find out examples     MIC and the Prime Minister’s Office         participants showed their response that
Korea.                                       public commitment is to allow all           head convergence service around the         which have grown for them into back-         hampers to implement policy, adding         candidate Chung’s IT public commit-
   Through his keynote speech, held at       nations to enjoy convenient IT service,     globe, Chung said that his new govern-      bone enterprises. Referring to a fact        that in that respect, similar overlapping   ment and policy task are more concrete
FKI (the Federation of Korean                to forge IT industry competitiveness as     ment will strive for convergence ser-       that an alternative SMEs equipped with       function must be garnered with one by       than candidate Lee Myung-bak’s public
Industries) Building on last November        global top level, to spearhead conver-      vice’s early introduction such as IPTV      technology power can grow, is the core       diminishing ministry number.                promise.
21st, Chung committed himself that his       gence service in the world, to communi-     and industry activation besides grafting    part of his keynote speech that day,            In particular, Chung attracted inter-       However, some participants raised a
would-be new government will commu-          cate with North Korea as well as the        traditional industry on IT.                 Chung pledged that his would-be new          est by saying that in the light of the      doubt whether all could be implemented
nicate with North Korea as well as the       world through IT, and to create jobs by        With regard to IT public promise to      government will improve system and           fact that Communication and broad-          really just as one thought because his
world by means of IT if he is elected as     means of IT SMEs restoration.               communicate with North Korea as well        forge policy as well as culture so that      casting convergence led 10 years, the       public pledges are too many.

3 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                     KOREA IT TIMES December 2007 _ 3 1
Academia                  Daegu Cyber University

Leading the Cyber University                                                                                                                                                                                                                                                                                                                                                                                                                                        Subscribe
Generation                                                                                                                                                                                                                                                                                                                                                                                                                                                            Now!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    November 2007 / Vol. 41                                                               www.ittimes.co.kr

                                                                                             parts in the Metropolitan areas, Daegu                                                                                                                                                                                                                                                                                                                                                               Korea’s No.1 Information Technology Journal

                                                                                             Cyber University is in a disadvantageous
                                                                                             position in securing professors, but it

                                                                                                                                                                                                                                     3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
                                                                                             could join the ranks of distinguished
                                                                                             cyber universities -- different from those
                                                                                             in the Metropolitan areas -- by pursuing
                                                                                             pan-nationalization based on a specializa-                       A round table conference in the Metropolitan area
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Toilet Revolution, Changing the World                                 (Pages 62~63)

                                                                                             tion strategy and by pursuing globaliza-                                                                                                                                                                                                                                                                                                                               Analysis (Pages 22~23)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    u-Life : Hyundai Engineering and Construction (Pages 26~27)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Gale International (Pages 30)

                                                                                             tion based on a globalization strategy.       dance with such a specialized policy,        versities play a central role of the life-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    CVCE 2007 (Pages 34~40)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Expert Column : 3D Display (Pages 78~79)

                                                                                                As Daegu Cyber University and Daegu        Daegu Cyber University stresses a spir-      long education through developing con-
                                                                                             University belong to the same corpora-        itual education which well-matches the       tent-related techniques, flexibly operat-
                                                                                             tion, the two universities share various      distinguished specialized school by          ing school affairs and introducing fair
                                                                                             facilities, faculty and infrastructure. The   making the educational ideology,             evaluation system.
                                                                                             two schools plan to pursue a cross regis-     “Embracing the World with Love and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   46 0 u r
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      U.S. $9.00 / KOR.₩8,500

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ~5 7
                                                                                                                                                                                        Suggestions to Education

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            (P a r F e
                                                                                             tration system later. Daegu Cyber             Devotion,” as its representative brand.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 es 2 0

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               t l
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            GS cia

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ISSN 1739-2950

                                                                                             University signed international exchange          The nation’s cyber universities have     Ministry for development of
                                                                                             agreements with Nova Southeastern
                                                                                             University in the United States and a uni-
                                                                                                                                           been under control of a law on the life-
                                                                                                                                           long education. Through a revision, how-
                                                                                                                                                                                        Cyber Universities
                                                                                                                                                                                           The Ministry of Education and                                                                                                                                                                                                                                            Open new vistas
   Na Do-sun, President of Korea Science Foundation (left) and Lee young-sae, President of
                                                                                             versity in Yonbyon, China in 2003 and
                                                                                             with Edith Cowen University in Australia
                                                                                                                                           ever, those which want to do so can trans-
                                                                                                                                           fer to a law on higher education from next
                                                                                                                                                                                        Human Resources Development will
                                                                                                                                                                                        have to provide more assistance than
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    to the IT World
      Daegu Cyber Univesity (right) shake hands over a mutual cooperation agreement
                                                                                             in 2005. The Cyber University is going to     year. It was not easy, but thanks to help    now for cyber universities. The nation’s

         aegu Cyber University was             Daegu Cyber University has pursued a          prepare practical cross registration sys-     from many persons who want to witness        cyber universities have a history of less                                                                                                                                                                                                                                     The most reliable
         selected as an excellent universi-    specialized university in terms of special    tems with diverse universities.               development of cyber universities, the       than 10 years. They are children younger
         ty by the Ministry of Education       education, social welfare, counseling and        Daegu Cyber University is a special-       related law was rewritten in September.      than 10 years old. Therefore, the govern-                                                                                                                                                                                                                                        source of IT
and Human Resources Development in             treatment. As a result, it has become one     ized university centered on special edu-      In addition, many people from diverse        ment should give financial and adminis-                                                                                                                                                                                                                                      information for your
2007 and it has become the only excellent      of the most specialized universities          cation, social welfare, counseling and        fields helped the cyber universities unite   trative support for the cyber universities
university in Yeongnam (South and              among the nation’s cyber universities.        therapy. The school is unmatched by           one another and they could see a festival    to further develop. The government also
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      business success
North Gyeongsang provinces) province.              In the meantime, to produce practical     other cyber universities in these areas       of those schools.                            should extend help so that the cyber
   This is a result of steady efforts of       talents for the rapidly changing knowl-       and it plans to advance into the most             Now cyber universities are facing        schools can play a leading role and make
Daegu Cyber University since its founda-       edge-based society in the 21st century,       specialized university in the nation by       increasingly fiercer competition. They       developments in accordance with the                                                                                                                                                                                                                                                 Korea IT Times
tion for development of quality educa-         Daegu Cyber University is providing the       including an off-line school as well          so far have concentrated on exterior         demands of the times through easing the                                                                                                                                                                                                                                            giving you spot-on
tional service. The university has exerted     students with opportunities to have more      beyond the cyber university. In accor-        development but now they will have to        regulations and making fair assessment.
efforts to provide better service and edu-     than one major and obtain vari-                                                             upgrade various conditions including            If a revised law on higher education is                                                                                                                                                                                                                                             information
cation in all the related areas as well as     ous licenses by organizing cur-                                                             quality of instruction as higher educa-      prepared in 2008, cyber universities will                                                                                                                                                                                                                                         to survive in today’s
                                                                                                                                                                                        be transferred to the law. Besides, a few
the quality of content.                        riculum according to students’                                                              tional institutions from next year. In
                                                                                                                                                                                        of those universities will be allowed to
   “I want to thank the students, gradu-       demand.                                                                                     order to pursue the ideology of lifelong
ates and all the persons who love and              For example, students who                                                               education and to become a de facto           establish undergraduate and graduate                                                                                                                                                                                                                                                      world
cherish Daegu Cyber University for such        take the prescribed course of                                                               higher educational institution, they will    schools. In that case, cyber universities
a favorable result,” said Daegu Cyber          study can obtain two or more                                                                have to provide high-level education         will certainly take charge of the general
University President Lee Young-sae.            licenses among licenses of nur-                                                             and service by strengthening all the         public’s lifelong education as higher edu-
   Since its foundation, Daegu Cyber           turing teachers, social workers,                                                            areas. Then they will become cyber uni-      cational institutions pursuing lifelong                                                                                                                                                                                                                                         Korea IT Times:
University has been aimed at becoming a        lifelong educators, art thera-                                                              versities to be trusted and loved by stu-    education and will become central institu-                                                                                                                                                                                                                                   http://www.ittimes.co.kr
                                                                                                                                                                                        tions which make contribution for devel-
specialized university. As a cooperative       pists, care workers and healthy                                                             dents and people. Besides, as a future                                                                                                                                                                                                                                                                                    Phone: 82-2-3459-0664
                                                                                                                                                                                        opment of the nation’s higher education
university sharing facilities, faculty and     family specialists.                                                                         university leading the knowledge-based                                                                                                                                                                                                                                                                                   E-mail: info@ittimes.co.kr
                                                                                   An educational - Industrial exchange agreement                                                       for the knowledge-based society of the
infrastructure of Daegu University,                Compared to its counter-                                                                21st century, we will help the cyber uni-
                                                                                                  with Sungsimwon                                                                       21st century.

3 2 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                                                                                                                                                                                                                                              KOREA IT TIMES December 2007 _ 3 3
Policy Direction                     GITCT

     Crystal of Culture
                                                                                                                                                                                                an ideal contributor to           nication is essential in culture. Instead
                                                                                                                                                                                                one’s life and happiness.”        of claiming that ours is always the best,
                                                                                                                                                                                                One of GITCT’s major pro-         we try to respect other cultures and
                                                                                                                                                                                                jects was establishing            exchange each other’s strength,”
                                                                                                                                                                                                infrastructure for CGI            President Kim added. Indeed, President
                                                                                                                                                                                                applications. This project        Kim was appointed as the CEO of
                                                                                                                                                                                                was set off at the start of       GITCT in spite of his different cultural
                                                                                                                                                                                                2005 under the goal of            background. Although President Kim
                                                                                                                                                                                                making three businesses           was born in Kyungsang province, the
                                                                                                                                                                                                per year. In 2008, the            city Gwangju chose him out of respect
                                                                                                                                                                                                Global CGI Production             and the belief that his cultural differ-
                                                                                                                                                                                                Center was built and CGI          ences would contribute to the improve-
                                                                                                                                                                                                clusters were formed. As a        ment of their city.
                                                                                                                                                                                                result, 26 TV shows and 1
                                                                                                             By Chun Go-eun                                                                     DVD were produced since           Gwangju and its philosophy on
                                                                                                         toclair@ittimes.co.kr                                                                  2005, and 1 VFX is cur-           the u-city
                                                                                                                                                                                                rently in production.                 Fully 83.5% of Gwangju’s popula-
                                                                                                                                                                                                Approximately 100 job             tion possesses PCs and 76.5% of them
                                             mation, culture, and industry. The          live well with culture. It is our best                                                                 positions were created and        have access to internet. The numbers
                                             Gwangju Information and Culture             interest to encourage the companies to                                                                 expert labor training pro-        are quite high compared to any other
                                             Industry Promotion Agency (GITCT)           apply technology to form business mod-                                                                 grams were held twice and         city in Korea. When the subject of a
                                             was promoting information technology        els of culture and art, and transfer the                                                               trained 80 participants in        ubiquitous town was brought up during
                                             in the best interest to converge IT and     models from producers to consumers                                                                     total.                            the interview, President Kim shared his
                                             culture to further benefit industries.      with our marketing ability.”                                CGI development laboratory                    The next project also          philosophy of ubiquitous technology.
                                                                                            As President Kim noted, content rep-                                                               showed Gwangju’s determi-          The ubiquitous word itself means, as
                                             GITCT, culture hub of the city              resents today’s culture, and content        able rules and regulations, and encourag-     nation to live well with culture following     President Kim defined it, “being avail-
                                                The Gwangju Information and              should be created with a specific plan to   ing open software promotion programs.         running cultural content planning and          able anytime and anywhere. Therefore
                                             Culture Industry Promotion Center is        reduce duplication. Korea’s broadband       Other main roles of GITCT include             creative studios. Four animations have         the most important part in the word u-
                                             focusing on promoting the software and      penetration and free running digital mul-   training of labor via educational pro-        been produced and 1 piece of conver-           City is standardization. If something
                                             content industry, which represent the       timedia broadcasting (DMB) is great.        grams to either start a business or           gence content is in progress. This creat-      exists in Seoul but not in Gwangju, how
                                             culture we live in today. “We seek the      Any free time that today’s consumers        upgrade the business. Also, GITCT sup-        ed 5 companies and 21 job positions.           can it be ubiquitous? We together have
                                             trade of digital content as our next-gen-   have on the street is now occupied by the   ports the companies with any facility         The last project is to find specific con-      to separate the roles and work in collab-
                                             eration growth engine and strongly          content in DMB. However, people can’t       and tool a company lacks with the             tent brand products and support its pro-       oration until the completion of the ubiq-
                                             believe that it is the future of Gwangju.   expect any other content than re-runs or    infrastructure GITCT has. GITCT is            duction and marketing. This helped             uitous life.” President Kim added that a
   President Kim Young-joo of Gwangju        Our regional brands Home of Loyalty,        the same reality shows that can be          prepared to assist the companies with         three local content companies to grow          u-City should be the amalgamation of
    Information and Culture Industry
           Promotion Agency
                                             Home of Art, and Home of Tastes have        watched on TV. Dr. Kim further stated,      everything from marketing support to          and complete 1 animation and 1 mobile          nature, humanity, and culture. “A city
                                             been lifted from stagnation with digital    “Specific content for DMB should be         cultural content industrial facilities sup-   animation. A film drama is currently on        is a crystal of culture. Therefore, the

        apidly changing information          technology. Thus, our goal is to nurture    made like UCC that approaches the           port. As a result, 39 small and medium        its way to be produced in the near future.     culture of the city should be reflected in
        technology often causes the          the digital content industry as our         viewers with creativity and new ideas.      sized companies are sharing the building          By strengthening labor power via           the u-City. The concept of ubiquitous
        younger generation to move           regional strategic business,” said          That makes UCC powerful in society          with GITCT and are taking advantage of        training and support, a piece of art is cre-   technology as our growth engine
along with a new culture. However, as a      President Kim Young-joo.                    even if they are cut short.”                its infrastructure. When they seek to         ated to contribute to the culture industry     shouldn’t just be interpreted as a simple
pioneer of u-city construction, Korea           He further noted that we are now liv-       Dr. Kim agreed that Korea’s IT           learn certain technologies, GITCT con-        in the world’s market. Gwangju’s ulti-         technology or an economic advantage.
should also remember that our long his-      ing in an era where deep contemplation      infrastructure is rather asking us to use   nects them with universities and              mate goal is to continue its support so        Ubiquitous should be a total solution
tory would be nothing but a handful of       fuses in our paintings, music, dance and    the models to apply our creativity and      research institutes as well as with over-     that the area of cultural industry will        for every aspiration a human seeks in
ash if there weren’t always people who       tourism. “Gwangju has a strong cultural     culture than focus on generalization of     seas networks. The Kumho building, the        take up 3% of the economy of Korea.            life. Therefore, every aspect of litera-
put their lives at stake to pass down our    basis. Almost every restaurant has          the new information technology itself.      tallest building in Gwangju where             GITCT attends an annual event in               ture, social science, technology, cul-
culture. Culture builds a country and        paintings on the wall regardless of the     One of the projects GITCT is highly         GITCT shares the floor, is technically        Hollywood called Siggraph to gain expe-        ture, and art needs to be put together
information technology holds a country       restaurants’ size in this province.         interested in is Computer Generated         playing its role as the city’s culture hub.   rience and build connections to reach the      towards the construction of our ubiqui-
together. Other times, IT is applied to      Culture is very meaningful for the peo-     Images (CGI) that can serve as a master                                                   global market. Some Memoranda of               tous utopia.” He concluded by express-
create new culture and art.                  ple in our province as it should be. But    key to the success of the culture indus-    Broadcasts, movies, and                       Understanding with three companies             ing Gwangju’s excitement to take part
   The Korea IT Times took a little trip     would culture pay the bills for our         try. The Software Business Promotion        animation                                     overseas have been signed so far, and          of Jeonnam’s state u-City project in
down to Gwangju in Jeonnam province,         townspeople? That is the problem.”          Group of GITCT strives to improve and          President Kim young-joo said,              GITCT is seeking to participate in co-         Naju in a belief that Korea can go fur-
to find out the role of an agency that had   President Kim continued, “Our biggest       strengthen the software industry by con-    “Culture exists when one has spare            production with Japan, America, and            ther when heads are put together to
every word we were looking for: infor-       task therefore is to enable Gwangju to      ducting market research, devising favor-    time and money. Culture is therefore          Hong Kong. “Interchange and commu-             work in collaboration.

3 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                          KOREA IT TIMES December 2007 _ 3 5
u-Life          Hanyang Construction

Hanyang’s Odyssey
Hanyang Construction begins a new journey
at home in Korea
                                                                                                                By Chun Go-eun

                                             retrieve the glory of the Hanyang          as the Underground LNG Storage
                                             Corporation. To retrieve the glory of      Reservoir Project, LNG Receiving
                                             old Hanyang was what Chairman Lee          Terminal P rojects , LN G St o r a g e                                     Masterpiece of art and architecture, Seoul Arts Center June. 1996
                                             Jung-koo and President Song Jae-oh         Res ervoir P rojects , LN G St o r a g e
                                             se t a s a goal w hen they boarded         Tanks and Gas Trunk Pipelines. In                                                                                                 is a skill and know-how that is also an
                                             Hanyang Construction after 28 years        fact, it was Hanyang Construction who                                                                                             important asset,” President Song con-
                                             of e xperience w ith the D aew oo          constructed the first underground LPG                                                                                             tinued, “A key for construction com-
                                             Corporation.                               reservoir in Korea and its advanced                                                                                               panies to be competitive in the global
                                                 Hanyang Construction is remem-         technology and methodology to devel-                                                                                              market is when the managing skills
                                             bered by most for its creation of the      op subterranean space is well respect-                                                                                            are put together with confidence and
                                             apartment culture. Apartment com-          ed in the country.                                                                                                                advanced technology. And what
                                             plexes      in   the    Yeoido      and       “Construction is about architecture                                                                                            should be conducted to boost up those
                                             Apkujungdong areas alongside the Han       and engineering, meaning, manage-                                                                                                 areas is something that we as a whole
                                             River are often recognized for their       ment of technology and labor,”                                                                                                    can think about.”
         President Song Jae-oh of            prime location and the highest quality a   President Song Jae-oh continued,                                                                                                      Hanyang Construction is applying
         Hanyang Construction                residence can offer since the late         “Think of a Global Positioning                                                                                                    home network systems to its recent
                                                                                                                                                            Pyongtaek LNG Receiving Terminal
                                             1970’s. Hanyang completed 69,143           System (GPS), it guides through                                                                                                   constructions that allow the control of

           anyang Construction’s journey     units of private apartments since 1973     every step until it completes its given     convenience. PMIS is also composed        Hanyang Construction to gather the          gas valves, lights, and heat from outside
           through the last decade is rem-   and Hanyang’s designs, interiors, and      mission. Construction in the future         of a Procurement Schedule Control         pieces of a vessel and replenish the        with a mobile phone. The research and
           iniscent of the adventure of      advanced technology influenced the         will need a system like GPS to guide        System (PSCS) that tracks delayed         vessel with elite crew. Although the        development will be continuously con-
Odysseus in the Greek epic. Since its        new urban life style of Korea.             and record through each steps of the        items, operates forecasting, and          large number of projects is a little        ducted to take a part in the construction
e s ta b lis h me n t i n 1973, Ha nya ng        An other s ignature building of        construction, and further save the          makes progress analysis. Documents        challenge to work with, Hanyang             of u-Life. Also, by applying IT to
Corporation was one of the leading           Hanyang Construction is Seoul Arts         pathway of construction to use in the       and Drawing (Dwg) schedules are           Construction will not stop until it         Project Management Information
construction companies in Korea that         Center, a masterpiece of art and archi-    later time when any problem occurs          controlled by PMIS system as well.        regains everything it once had before       Systems, the possible risk can be man-
successfully completed 70 projects in        tecture. All technologies, a combina-      or a similar project is requested by        It monitors delayed Dwg lists, the        the long journey began. Hanyang             aged and prevented beforehand. The
the Middle East, Africa, and Southeast       tion of contemporary and conservative      the clients. Thus, we are currently         status of Dwg and documents, and          Construction is focusing on strength-       slogan Dream 2010 stands for gaining
Asia. In December 1979 Hanyang               fashion, traditional and modern art was    using PMIS in our current projects.”        controls their distribution. 3D mod-      ening its company before reaching out       the rank as the 20th largest construction
Construction reached its highest peak        concentrated into the completion of        The Project Management Information          els perform simulations, interface        overseas; however, it expresses its         company in the world and earning
by ranking as the 12th largest con-          t hi s mas terpiece of a S eoul A rts      System (PMIS) was developed by              checks, and Risk Analysis. All of         next aim in the global market. “Years       US$10 billion for income by the year
struction company in the world in the        Center. The construction itself took 12    Hanyang in-house by engineers who           these are helping “Hanyannians” to        ago, when I visited Middle Eastern          2010. The strategy includes developing
reports of Engineering News Records          years to complete.                         were devoted to take a part in retriev-     work in the most efficient condition.     countries like Libya, many Koreans          the areas of engineering and technology
(ENR) and the Washington Post. But               Hanyang Construction has also          ing its glory. PMIS allows schedule         President Song added, “Information        were working as construction workers        to build advanced multi-storied build-
the hero’s downfall began with the           accomplished big projects like Sewage      control by allowing putting detailed        Technology allows everything to be        at the site. But Korean workers no          ings and intelligent houses. The second
IMF crisis and was challenged by sev-        Treatment Plants, Water Supply and         schedule and progress forecast. 3-          set as a record. Even if the things are   longer are seen as much at construc-        part of a long journey will be taken at
eral shipwrecks and obstacles. The           W a t e r Treatment P rojects in the       dimensional Computer-Aided Design           put down randomly, IT manages it          tion sites overseas. What we need           home to catch up with competitors just
shipmates were lost, numerous vessels        Environmental Sector. Especially           (CAD) and Time Management pro-              automatically and sorts them in order.    now is the skill to manage and interact     the way it was for Odysseus when he
were wrecked, and the gods continued         Hanyang’s technical excellence and         grams were connected to form 4-D            That is the advantage of IT we should     with the foreign workers at the con-        reached Ithaca. Hanyang Construction
to test its patience and wisdom. But         extensive experience in energy pro-        Risk Management. By looking at              fully take in our construction industry   struction         sites     overseas.       will continue to provide a comfortable
all the hard times are passed now; the       jects have built a good reputation in      each pipeline put into a construction       to increase the quality of our con-       Unfortunately, Koreans don’t have           and innovative environment that main-
wind became mild once again and the          the field of general construction of       site with 3D images, any possible risk      struction.”                               much chance to learn the subject of         tains a balance between nature, humani-
crew is fully charged with a spirit to       LNG and Gas Related Facilities such        can be monitored and prevented in              It was a long way journey for          foreigner management. Management            ty, and technology.

3 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                     KOREA IT TIMES December 2007 _ 3 7
u-Life          SNU Bundang Hospital

                          Full Digital System
                                                                                                                                            Lee Hak-jong continued. “Slipless
                                                                                                                                            means that our prescriptions are trans-
                                                                                                                                            ferred to pharmacies and labs electroni-

                                                                                                                                            cally. Filmless comes from checking
                                                                                                                                            and interpreting X-ray, CT, and MRI
                                                                                                                                            results on computer right after the film
                                                                                                                                            was taken. Paperless stands for comput-

                         Supernatural Power                                                                                                 erizing every possible bit of paperwork
                                                                                                                                            during the administration that saves the
                                                                                                                                            time of decision and sharing informa-
                                                                                                                                            tion. Lastly, Chartless is the thing that
                                                                                                                                            makes a ubiquitous hospital possible.”
 Seoul National University Bundang Hospital’s steps                                                                                         Dr. Lee explained that every medical

               to Ubiquitous Hospital                                                                                                       record is digitized so that physicians can
                                                                                                                                            access their medical records anytime
                                                                                                                                            and anywhere. Doctors at SNUBH
                                                                                                                                            diagnose all inpatients and outpatients
                                                                                                                       By Chun Go-eun       with laptops and use the EMR system to
                                                                                                                   toclair@ittimes.co.kr                                                                        Seoul National University Bundang Hospital
                                                                                                                                            practice a fast and exact examination
                                                                                                                                            and give treatment.                          seniors with diabetes and high blood          save on charts or papers that patients
                                              he can log onto a PDA and find out the          patients. The medical indications sys-           But what if a patient moves to Seoul      pressure. When these elderly people           have to carry from the doctor’s office to
                                              amount of food a patient ate, the doses of      tem tells the doctors the medical history     and would like to visit his local hospi-     checked blood sugar levels and got            the hospital. Currently, local clinics
                                              medicine a patient took, and the patent’s       of a patient. If a patient was previously     tal? Would the medical records be            electrocardiograms at home, the infor-        use an EMR system called With Doctor
                                              vital signs. Real time communication            treated at a different department, the CI     transferable? That would be the true         mation was automatically transmitted          while SNUBH uses a system called
                                              via PDA is allowing the doctors of              in EMR system would let the doctor be         meaning of ubiquitous. Unfortunately,        through a wireless network. A wireless        BESTcare. The slight difference of
                                              SNUBH to be available for patients any-         aware of it to consider in treatment. The     the University hospitals are using differ-   module was incorporated into each             systems is a huge difference when it
                                              time and anywhere.                              Clinical Data Warehouse in EMR stores         ent systems from each other at this          piece of equipment that transmitted the       comes to diagnosing a patient whose
                                                 SNUBH invested 750 million dollars           the medical history of all patients. The      point, making it inconvenient for the        results to mobile phones or PDAs of a         life is on a stake. Doctor Lee said:
                                              into a Wireless network N-zone PDA              hospital no longer has to eliminate the       patient. To solve this problem, the          physician. This information was also          “Electronic Medical Records are far
                                              system that connects Cyber Bank’s PDA,          medical history of a patient after three      research team will be funded with 14         enabled for the patients to see on the        more helpful for us to make decisions
                                              Poz, to KT’s Nespot. This information           years or so for a space. However, what        billion dollars for the next six years to    internet. When the doctors found that a       than charts and doctor’s notes a patient
                                              system combines Electrical Medical              really helps the situation at SNUBH is a      standardize EMR systems and its termi-       patient was poorly managed, a text            brings from the local doctor’s office.
                                              Recording (EMR), the Picture Archiving          system called Critical Pathway. “An           nologies. The supporters are the             message was sent to the patient to visit      In order to come up with a conclusion
                                              and Communication System (PACS), the            average number of 4500 outpatients            National Treasury and nine other private     the doctor. The test was considered a         to treat a patient, we must know every
      Lee Hak-jong, M.D., Associate           Order Communication System (OCS),               visit our hospital on daily basis. Let’s      enterprises including LG CNS, KT, and        success, yet the hospital was left with       detail of patients, but patients’ ability to
          Professor at SNUBH                  and the Management Information System           say a patient suffering from appendicitis     Ezcaretech. The ultimate goal of the         further assessments about cost and            do so is limited due to their physical
                                              (MIS). The total amount that SNUBH              showed up in the emergency room.              Electronic Health Record Technology          labor. However, learning that remote          strength.” EMR can keep a life long

       hysicians at Seoul National            has spent to establish this full digital sys-   Once the associate doctors decide that        Development research project is to set       examination is possible and practicable       medical history of a person and serve to
       University Bundang Hospital            tem is 1.5 billion dollars.                     the patient is suffering form appendici-      standards for electronic records; build      from the test, further research will be       cure patients’ illness and to maintain
       (SNUBH) in Korea no longer                What makes the system to worth-              tis, he clicks appendicitis on the critical   systems that reduce malpractice and          done to get a step closer to the ubiqui-      patients’ wellness.
envy Superman’s supernatural power to         while? The reduction of labor and the           pathway system for the nurses to take an      increase the quality of medical treat-       tous hospital.                                   Professor Ha Gyu-sup of SNUBH
run to the call within a few seconds. The     space to keep files was one thing, and          immediate action. Without nurses pan-         ment; and develop a patient data sharing                                                   said, “The HER development project is
full Digital System of SNUBH helps            saving papers was the other. Basically          icking out or helplessly waiting for the      system with other hospitals when             Cooperation with local clinics                a very important business that can have
Physicians achieve a figure that is even      with a new EMR system, the money                doctor to show up to give treatment,          requested. The next goal is to develop a        Another project SNUBH is working           a great impact on medical information
quicker and more efficient than any           invested could easily be made up within         nurses and associate physicians move          system that enables remote video exam-       on as a pioneer of EMR systems is to          in the future. In order to make this hap-
superheroes in the world. Physicians          a year. According to Dr. Lee Hak-jong,          promptly according to the pathway the         ination.                                     work with local doctors’ offices and          pen, various security technology and
don’t have to try so hard to concentrate      M.D. of the Department of Radiology at          screen gives them. This way, the patient                                                   share the EMR systems with them. Any          systems should be highly advanced.
on a calling voice or use super vision        Seoul National University Bundang               can be treated for his suffering in the       Silver town cooperation                      patient first has to visit their local doc-   Medical information must be developed
before they set off to help; all they need    Hospital, a decision support system of          most efficient and quick manner.”                SNUBH ran pilot service with a            tor. There, the doctor decides whether        to improve the quality of medical treat-
to hear is a ring, and all they need to see   EMR alerts physicians to prevent any                                                          nearby silver town called Seoul              to send the patient to a larger hospital or   ments and for the patients’ well being.
is a pop up text message. Besides emer-       possible malpractice. Any abnormality,          Slipless, filmless, paperless,                Senior’s Bundang Tower two years ago         not. SNUBH signed an MOU with five            SNUBH will focus 100% to keep up
gency calls, physicians are updated with      from allergies to overdoses, will be            chartless                                     to see if remote examination was practi-     local Doctor’s offices in the Sungnam         with fast changing IT medical trend
every monitored detail of their patients.     printed out in red letters to assist the           The Full Digital System is “slipless,      cable. The test ran for three months to      area to together develop a system for         around the world to help Korea to stand
That is, while a physician is eating out,     physicians as they examine their                filmless, paperless, and chartless,” Dr.      conduct remote examinations of 30            sharing medical information. This will        on top of the record.”

3 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                               KOREA IT TIMES December 2007 _ 3 9
Special : Trade Industry                          MOCIE

                                                                                                                                                                                                                                        to receive oversea plant orders, a complex

                                        MOCIE to Support                                                                                                                                                                                export of design, manufacturing and
                                                                                                                                                                                                                                            To boost export product’s brand value,

                                        Exchange Risk Control
                                                                                                                                                                                                                                        MOCIE has unearthed next generation
      Ministry of Commerce,                                                                                                                                                                                                             growth engine product as world first-rate
       Industry and Energy
                                                                                                                                                                                                                                        product, allowing world first-rate product
                                                                                                                                                                                                                                        number to increase from 600 products in
                                                                                                                                                                                                                                        2006 to 700 products in 2007, according to
                                                                                                                                                                                                                                        Minister Kim.

         s won/dollar exchange                                                                     tleneck as well as proposition to                                                                                                        By connecting boosted national image
         rate falls continuously in                                                                the exchange authorities periodi-                                                                                                    such as Hallyu (Korean wave) into Korea
         addition to high interest                                                                 cally (one time in a month).                                                                                                         Premium, export product’s brand value
and high raw resources price,                                                                                                                                                                                                           has been elevated.
30% of export SMEs are in the                                                                      MOCIE to continue export                                                                                                                 Kim said that the government would
red in terms of their trading prof-                                                                market diversification                                                                                                               secure excellent technology in an early
its which means that SMEs’                                                                             Referring to basic direction of                                                                                                  date by beefing up global network such as
export groundwork is threatened                                                                    export support measure, the                              2007 Singapore World First-rate Korean product fair                         foreigner investment inducement and
greatly.                                                                                           Minister stated that MOCIE            exchange rate rises.                                                                           international technology collaboration,
    Hereupon, MOCIE (the                                                                           would strengthen its support about                                                    unfolding differentiated market pioneering     explaining that in the case of 2007, for-
                                                                                                                                            Kim introduced that MOCIE has been
Ministry of Commerce, Industry                                                                     export SMEs whose profit was                                                          activity intensively by BRICs market such      eigner investment inducement plan in part,
                                                                                                                                         providing all sorts of incentive by selecting
and Energy) is supporting                                                                          aggravated due to exchange rate                                                       as KOMAF (Korea Machinery Fair) in             material as well as service industry is US$
                                                                                                                                         exchange risk control superior company
exchange risk control aggressive-                                                                  fall and continue export market                                                       China, medical product export road show        3 billion.
                                                                                                                                         from March this year in order to induce
ly for export SMEs.                                                                                diversification effort such as new                                                    in India, e-Government construction sup-           Last but not least, MOCIE concentrates
                                                                                                                                         spontaneous exchange risk control from
    Actually, MOCIE Minister             MOCIE Minister Kim Young-ju (right) who presides over     emerging market.                                                                      port fair in Brazil, and Russia market         many efforts on settling export bottleneck
                                               industry development council recently.                                                    companies.
Kim Young-ju presided over a                                                                         On top of that, the Ministry is                                                     inroad road show etc.                          such as manpower or non-customs barrier
                                                                                                                                            To mitigate liquidity shortage, MOCIE
breakfast round-table meeting with a total exchange rate falls like these days.          going to beef up export’s high value-added                                                          In the first half of the year, MOCIE has   too, according to Kim.
                                                                                                                                         smoothened export finance support and
of 30 large companies & SME representa-          MOCIE Minister Kim Young-ju said and connection with domestic demand                                                                    further established its tailor-made inroad         For instance, by teaming up with 20
tives as well as export-related institutions on the occasion of the Day of Trade on through parts/material industry nurturing            has been providing export SMEs with an          strategy regarding ‘Next BRICs’ new            universities nationwide, MOCIE is enforc-
on late Oct. 12 in order to converge a bot- Nov. 30th: “In order to solve awareness                                                      unsecured credit loan with a support plan       emerging market inroad strategy in consid-     ing trade practical business education of a
                                                                                         in addition to new export engine excava-        of 150 billion won from the Export-Import
tle-neck of our export enterprises accord- shortage problem about exchange risk con- tion such as plant and service export,                                                              eration of marketability and economic          total of 1,000 hours over two years with
ing to exchange rate decline and to discuss trol of export SMEs CEO, the Ministry according to Kim.                                      Bank of Korea and 74.8 billion won from         cooperation necessity etc.                     600 persons each as its object in the hopes
a whole range of support ways widely such will unfold education for CEO regarding                                                        Small Business Corporation in 2007.                 These 20 export promising market           of nurturing practical affairs-oriented glob-
                                                                                             First as regarding exchange risk control
as exchange risk control support, export exchange risk control by teaming up with                                                            Minister Kim said that MOCIE will           (‘Next 20) regions include Vietnam and         al trade manpower.
                                                                                         support as well as export finance
finance support, and overseas marketing KITA (Korea International Trade                                                                  extend a support period of a special case       Kazakhstan in Asia, Argentina and                  Our company’s intellectual property
                                                                                         smoothening, MOCIE has been driving
support etc.                                  Association), KOTRA, and Small                                                             assurance for export SME till the end of        Mexico in the continents of America,           right protection activity too in oversea
                                                                                         forward this year the diffusion of option-
    Participants sympathized with the prob- Business Corporation. Alongside of this,                                                     2007.                                           Turkey, Czech Republic, Poland, Hungary        market is being strengthened, for
                                                                                         model exchange fluctuation insurance’s
lem at issue that over 40% of export SMEs by enforcing one to one tailor-made                                                                What second, MOCIE attached impor-          in Europe, Saudi, UAE and Kuwait in the        example through ‘IP-China Desk’
                                                                                         introduction and subscription which mini-
don’t totally do exchange risk control exchange risk consulting for export com-                                                          tance to this year, was export market’s         Middle East, and the others South Africa.      installed in China KOTRA Office, plus
                                                                                         mizes redemption money burden when
despite of profit aggravation, followed by pany, MOCIE plans to                                                                          diversification continuation such as new            In addition to export insurance support    constructing confrontation system to
exchange rate fall.                           provide them with                                                                          emerging market unearthing.                     strengthening about rapidly growing mar-       tackle with non-customs barrier like
    In connection with such a problem at      information of hedge                                                                           As part of such strategies, the Ministry    ket such as Russia and Argentina too,          environment as well as strategic goods
issue, MOCIE prepared first of all a way scale etc. through simu-                                                                        reinforced inroad support into advanced         Minister Kim said that MOCIE has been          control.
which exempts SMEs under export out- lation, followed by                                                                                 country niche market in which Global            expanding SMEs’ oversea inroad                     It is said that middle & long-term
come US$ 1 million from redemption exchange fluctuation.”                                                                                competition is fierce. Moreover, the            stronghold which is difficult to have access   trade policy vision of a new dimension
money when those SMEs subscribe for              What’s more, he                                                                         Ministry has supported advanced country         to oversea market by beefing up total mar-     in preparation for national income US$
Korea Export Insurance Corporation’s          committed himself to                                                                       government procurement market inroad            keting support.                                30,000 era include policy tasks such as
exchange fluctuation insurance.               constructing all the                                                                       through global company outsourcing par-                                                        a pre-circulation structure of export
    In addition, MOCIE decided to support time monitoring system                                                                         ticipation as well as information offering      Urgent export structure’s high                 and domestic demand, new trade
export SMEs whose premium imposes a for our company’s cir-                                                                               of competitive export item such as auto         value-added                                    infrastructure expansion, export engine
burden on them when subscribing cumstance check with                                                                                     component.                                         As regards export structure’s high          industry’s unearthing, export market
exchange fluctuation insurance so that        regard to exchange                                                                             With regard to BRICs, MOCIE has             value-added such as oversea plant, service     diversification, and globalization
they can receive insurance money alone fluctuation while stat-                                                                           been unfolding strategic oversea market-        and parts as well as material, MOCIE has       enlargement, according to MOCIE offi-
without any premium burden in a period        ing our company’s bot-                                                                     ing about new emerging market this year,        been unfolding a strategy which enlarges       cials responsible for it.
                                                                             A round table conference on exchange risk control

4 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                KOREA IT TIMES December 2007 _ 4 1
Special : Trade Industry                           KITA                                                                                    Opinion

US$ 700 Billion Expected                                                                                                                                                             uTradeHub,
This Year                                                                                                                                                      Key to Successful Trade
                                                                                                                                                                                                                                                                     By Shin Dong-shik
On the occasion of National Trade Day, the Korea IT Times had an interview with Lee Hee-beom, chairman                                                                                                                                                              President of KTNET
and CEO of Korea International Trade Association (KITA) that is striving to be the world’s best trade busi-
ness center. The following is a summary of his interview -- Ed.                                                                                                                              web-based e-Trade. Then in 2003, the gov-       structure and strengthen their export com-
                                                                                                                                                                                             ernment also launched a committee to pro-       petition through realizing continuous trade
                                                                                                                                                                                             mote e-Trade and the e-Trade has become         processes.
                                               also Korea has achieved the double-          such as the USA, EU, Japan, and China                                                            one of the government's core tasks and one          E-Trade, as the world's most advanced
                                               digit exports increase for the past five     have to be made as soonest as possible.                                                          of the next generation businesses. As a         national service providing VAN/EDI-type
                                               consecutive years, continuously mark-        Also, domestic companies’ launch into                                                            result, e-Trade has taken its place as a pan-   and ebXML-type services to 46,455
                                               ing a trade surplus in the last 10 years     overseas markets can be activated by                                                             national infrastructure used by most of the     exporting companies and related institu-
                                               since 1998. For all these achievements,      way of M&A. In addition, aggressive                                                              nation's companies.                             tions, is a pan-national infrastructure whose
                                               I would like to express deep thanks to       deregulation will contribute to inducing                                                             Moreover, the Asia-Pacific Economic         annual economic effect is over 4 trillion
                                               all the people engaging in the trade         foreign capital. Secondly, the competi-                                                          Cooperation (APEC) recently has chosen          won through improving processes and
                                               business. Meanwhile, one thing we are        tiveness of mainstream industries such as                                                        South Korea as a country equipped with an       reducing costs.
                                               sorry for is that because of the weaken-     semiconductors, shipbuilding, and auto-                                                          e-Trade environment, indicating that the            The 21st century is an era of speed.
                                               ing exchange rates of US dollars             mobiles are to be strengthened continu-                                                          nation has the world-level e-Trade system.      Speed is the most important factor which
                                               against Korean won, the exporters’           ously, and the future industries including                                                       Korea's e-Trade system not only has been        can decide success or failure of activities of
                                               profitability has been deteriorated, and     information nano, and bio technologies                                                           recognized as the international standard by     the nation or companies. Speed is also
                                                                                                                                              Shin Dong-shik, president of KTNET
                                               that due to the weak rates of Korean         that are expected to play a key role in                                                          Asian, European and South American              important in trade transactions among
    Lee Hee-beom, chairman and CEO of
Korea International Trade Association (KITA)   won against Japanese yen, the trade          global markets are needed to be fostered.                                                        nations but also has been exported to for-      nations.

                                               deficit against Japan has increased to       Thirdly, the establishment of advanced                   ver a decade has passed since the       eign nations.                                       Now it is necessary not only to expand
Q: In spite of many adverse difficulties,      about US$ 30 billion.                        trade infrastructure is also an urgent task.             government took the initiative in           Like this, e-Trade which was considered     the trade volume but also to improve the
Korea’s trade volume is steadily                                                            That is to say, we have to expedite the                  promoting the so-called e-Trade to      a tool to strengthen the trade competition at   trade processes and reduce the costs. In
increasing. Will it be possible to reach       Q: As far as we know, Korean govern-         establishment of u-Trade hub, fostering        strengthen the international competition of       first has become one of famous brands rep-      consequence, exporters and trade compa-
the trade volume of US$700 billion until       ment and KITA’s next trade goal is US$       trade manpower, and promoting trade            the trade industry through improving trade        resenting Korea. E-Trade has been recog-        nies should boldly make use of the e-Trade,
the end of this year?                          1 trillion, thus becoming the world’s 8th    exhibition industry. Finally, the stable       processes and automating trade affairs.           nized as a means to strengthen the national     and the trade industry and related institu-
   A: Whenever we meet with the                largest trading nation. With regard to       foreign exchange rates and interest will           It has been never so smooth to develop a      competitive edge so that the nation can         tions as well as the government should
Trade Day, we always feel that Korea’s         this ambitious plan, what kind of strate-    play a key role not only for the expansion     huge e-trade infrastructure in which up to        achieve the goals of recording the US$1-        make careful efforts.
trade has a great potential. In spite of       gies does KITA have?                         of trade volume, but also expediting           240 million electronic documents are dis-         trillion trade and being ranked one of the          Most of all, the realm of e-Trade should
the weak exchange rates of the US dol-            A: Since we have accomplished the         facility investment and making it possi-       tributed every year by establishing docu-         world's eight largest trade powers as early     be sharply expanded so that it is applied to
lar against Korean Won and surging oil         goal of US$ 700 billion, it is not exces-    ble to obtain growth potential.                ment standards reflecting the U.N. stan-          as possible.                                    the entire processes of firms from purchase
prices, until the end of this year,            sive that Korea’s next trade target is                                                      dards and developing more than 550 kinds              Since the launch of the participatory       of goods, procurement and production to
Korea’s exports are expected to reach          US$ 1 trillion. The nations that have,       Q: Could you tell us a little more about       of B2G and B2B e-documents.                       government, in particular, the e-Trade has      delivery, distribution and consumption,
US$ 370 billion, up 14% over the previ-        until now, achieved the trade amount of      u-Trade Hub?                                       Above all, it took more time and              become more important and the govern-           instead of focusing on affairs related to
ous year, and its imports are expected to      US$ 1 trillion are only 5 countries: the        A: For quite a long time, KITA has          resources for the e-Trade to settle as the        ment has promoted the e-Trade as its core       export, import and the nation's approval.
exceed US$350 billion. Therefore, if           USA, Germany, China, Japan, and              placed top priority on the establishment       nation's important infrastructure exceeding       task and the next-generation Korea              Besides, much investment should be made
the current trends continue, the trade         France. If Korea’s trade volume reaches      of an electronic trade network in an effort    4 trillion won annually because of the trade      Premium business. Supported by the              for the global connection with foreign
volume of US$ 700 billion is expected          US$ 1 trillion and enters the world’s 8th    to strengthen the competitiveness of its       industry's insufficient attention due to earli-   nation's policy assistance, rich IT infras-     countries.
to reach until the middle of this              largest trading nation, it means that        member companies. Last May, KITA               er trials and errors and uncertainty follow-      tructure and assistance and efforts of relat-       Additionally, the government will have
December. If Korea’s exports amount            Korea has grown to be a powerful             has opened a u-Trade Hub, in which trad-       ing the lack of experience.                       ed industries including the trade,              to help as many as companies use the e-
to US$700 billion, it is a great achieve-      nation from the economic point of view.      ing companies can perform all kinds of             Fortunately, however, the government          uTradeHub, the next-generation e-Trade          Trade more easily through continuous edu-
ment following the trade amount of             In order to accomplish this goal, we         jobs from beginning to end through the         has more systematically promoted the e-           system, opened on May 9.                        cation and promotion on the e-Trade and
US$500 billion in 2005 and the exports         need both a trade paradigm shift and         single window on the Internet. This u-         Trade by making related laws and launch-              From now on, the nation's companies         institutional and financial support for
volume of US$300 billion in 2006. In           diverse strategies. KITA has the fol-        Trade Hub simplifies the complex proce-        ing KTNET in 1991 based on its strong             will be able to execute all trade affairs       small- and medium-sized companies. The
particular, entering this year, the FTA        lowing 4 strategies:                         dures of trade-related jobs, making it         will toward the e-trade.                          regarding contracts, LCs, insurance, ship-      companies also should actively be cope
agreement has been made between                   First, a positive market opening policy   possible to reuse data automatically               In addition, the government in 2001           ment and trade payment through the              with the ``era of speed'' of the 21st century
Korea and the USA, thus laying the             is very important. To this end, FTA          through the system, and providing guid-        enforced a policy for the promotion of e-         Internet using the upgraded e-Trade sys-        by actively taking part in informatization
foundation for trade expansion, and            agreements with large economic blocs         ance to the users.                             Trade and officially pushed ahead for the         tem. They also can improve their high-cost      and digitalization.

4 2 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                     KOREA IT TIMES December 2007 _ 4 3
 Special : Trade Industry                                KCAB

KCAB Strives to Become                                                                                                                                 be neutral, unbiased and independent in
                                                                                                                                                       order to administer and conduct internation-
                                                                                                                                                                                                        stand the various alternative resolution sys-
                                                                                                                                                                                                        tems available for your use whenever the

Arbitration Hub of Northeast Asia
                                                                                                                                                       al arbitration, conciliation and mediation,
                                                                                                                                                       viable alternatives to transnational litiga-
                                                                                                                                                                                                        situation arises, Kim said.

                                                                                                                                                                                                        Role of KCAB in era of globaliza-
                                                                                                                                                           Litigation can be costly, time-consuming
                                                                                                                                                       and lead to a permanent breakdown in busi-
                                                                                                                                                       ness relationships.
                                                                                                                                                                                                            Asked about a contract case that includes
                                                                                                                                                                                                        an arbitration clause by KCAB, Kim said,
                                                  growth, various disputes are occurring end-         trade can be continued through amicable              Among the three resolution systems           “Of course, not only in domestic transac-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        November 2007 / Vol. 41                                                               www.ittimes.co.kr

                                                  lessly in such fields as trade, maritime            dispute settlements.                             offered by KCAB, arbitration is the most         tions but also in international transactions,                                                                                                                                                                                                                                                                 Korea’s No.1 Information Technology Journal

                                                  affairs and construction, he said.                      Arbitrators decide arbitration ruling.       commonly used.                                   many trading companies include the clause
                                                      In particular, small and medium-sized           And applicants for settlement of dispute             In summary, arbitration is an alternative    in their contract. However, there are still

                                                                                                                                                                                                                                                         3rd~6th Floor, Seoul Metropolitan Facilities Management Corporation B/D, 540, Cheonggyecheono, Seongdong-gu, Seoul, Korea (133-050) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)515-2719
                                                  trading companies are suffering from a              appoint one to three arbitrators among           way of producing impartial and fair resolu-      difficulties in persuading foreign trade part-
                                                  growing number of legal problems such as            about 1,000 experts selected from judiciary,     tions to business disputes. But unlike litiga-   ner to insert the clause in the contract
                                                  technology tie-up and infringement of               academic and business circles under their        tion, parties select their own place of arbi-    because of insufficient recognition of the
                                                  patent rights following higher trade barriers       agreement. As all these procedures can be        tration, their own adjudicators and even         arbitration system.”                                                                                                                                                                                                                                                            Toilet Revolution, Changing the World                                 (Pages 62~63)

                                                  and stiff competition in technology devel-          decided only by agreement made between           their own arbitration procedure based on             “Global business environment is chang-                                                                                                                                                                                                                                      Analysis (Pages 22~23)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        u-Life : Hyundai Engineering and Construction (Pages 26~27)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Gale International (Pages 30)

                                                  opment.                                             those concerned, they can earn rational          their specific needs as long as each party       ing rapidly. In March 1966 when KCAB
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        CVCE 2007 (Pages 34~40)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Expert Column : 3D Display (Pages 78~79)

                                                      Accordingly, such smaller trading com-          results and both sides can satisfy ruling        agrees to the procedure.                         started its business, the government
                                                  panies file legal lawsuits in a struggling          results.                                             Another popular and very effective reso-     employed export-oriented policy to activate
                                                  effort to protect their rights and defend               In addition, court litigation has legal      lution procedure is mediation. Mediation is      the economy. At that time, KCAB greatly
    Kim Jae-hyun, President of KCAB
                                                  themselves, but in many cases, they are fac-        force only in the country. But the KCAB          requested as a claim without arbitral agree-     contributed to settling trade claims through
                                                  ing difficulties because of poor financial          ruling is approved by not only Korea and         ment between parties in disputes. This is an     mediation and arbitration, enhancing


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       46 0 u r
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          U.S. $9.00 / KOR.₩8,500

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         ~5 7
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                (P a r F e
         he Korean Commercial Arbitration         structure and shortage of legal knowledge.          foreign country and has legal force as           entirely risk-free process in which a neutral    Korea’s credit status and international com-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     es 2 0

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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                GS cia

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ISSN 1739-2950

         Board (KCAB) has been going all-             Then, is there any effective way to solve       KCAB joined the New York agreement, a            member of KCAB helps the parties in dis-         petitiveness of Korean products,” said Kim.
         out to play a center role for arbitra-
tion of trade and commerce disputes in
                                                  such problems at low cost, except a trial,
                                                  which requires high expenses, including the
                                                                                                      U.N. pact concerning approval and execu-
                                                                                                      tion of foreign arbitration ruling.
                                                                                                                                                       pute negotiate their own settlement.
                                                                                                                                                           Its cost-free administrative process
                                                                                                                                                                                                            In the 2000s, those engaged in trade usu-
                                                                                                                                                                                                        ally settled disputes through bilateral agree-                                                                                                                                                                                                                                  Open new vistas
Northeast Asia, a top official of the board
                                                  cost for designating lawyer, and long peri-
                                                  od?                                                 Great help for small and medium-
                                                                                                                                                       encourages both parties to communicate,
                                                                                                                                                       negotiate and reach their own mutually
                                                                                                                                                                                                        ment thanks to matured contract culture. In
                                                                                                                                                                                                        the era, KCAB focused its efforts on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        to the IT World
    “To become a center of trade and logis-                                                           sized trading companies                          agreed upon conclusion.                          removing factors that may cause disputes in
tics in Northeast Asia, Korea should operate      Experts solve disputes conve-                          KCAB is actively engaging in its arbitra-         Also available within KCAB is concilia-      advance through education on working out                                                                                                                                                                                                                                          The most reliable
a system that can solve trade and logistics       niently and promptly                                tion business with 215 cases for arbitration     tion services whereby proceedings are con-       contract or insertion of an arbitration clause
disputes fairly and promptly at low cost. In         In addition to arbitration, KCAB                 and 534 cases for mediation received in          ducted before a dispute is presented for         in contract.                                                                                                                                                                                                                                                                         source of IT
line with this, KCAB should take a leading        employs other methods to solve disputes,            2006. Thanks to its aggressive PR and mar-       arbitration.                                         As international transactions have been                                                                                                                                                                                                                                      information for your
role for arbitration of such disputes occur-      including a mediation system that seeks             keting activities, KCAB saw its business             This last-chance proceeding gives both       complicated and diversified owing to                                                                                                                                                                                                                                              business success
ring in the region,” said Kim Jae-hyun,           amicable settlement through advice and              soar this year from a year ago.                  parties the ability to work out an agreement     Internet development since the 21st century,
president of the KCAB.                            compromise, a conciliation that recom-                 “The best way to solve disputes is an         before the much more formal arbitration          KCAB employed international arbitration
    Along with this, arbitration and              mends solution through proper adjustment            agreement between those concerned.               proceedings commence. The results of a           experts residing in foreign countries to
Alternative Dispute Resolution (ADR) sys-         and arbitration between South and North             KCAB is a sole standing legal arbitration        conciliation is binding and is used many         solve disputes promptly and fairly.                                                                                                                                                                                                                                                     Korea IT Times
tems should be settled down in Korea,             trade affairs and in economic free zone.            institution in Korea that was established to     times by parties in disputes in the hopes of         To faithfully play its role as the third                                                                                                                                                                                                                                           giving you spot-on
rather than litigation which is complicated          It employed experts from various fields,         solve disputes in methods other than litiga-     settling a conflict quickly. KCAB offers         country international arbitration center,
and requires much time and expenses, he           including e-commerce and environment, as            tion. Its decision has more public trust and     free consultation services and conducts          KCAB is now developing and offering ser-
said.                                             arbitrators to expand the scope of arbitration      is more rational than ruling by any other        research and surveys as well.                    vices related to various types of disputes by                                                                                                                                                                                                                                         to survive in today’s
    “By settling down such systems, Korean        and enact rules on international arbitration.       institutions,” Kim Jae-hyun, president of the        KCAB has offices in Seoul and Busan          holding international arbitration contests                                                                                                                                                                                                                                            globally-competitive
people can use fairer and more convenient         Like this, KCAB is striving to build a foun-        KCAB, said.                                      and is an internationally recognized arbitra-    and enacting new international arbitration
dispute settlement system and the work load       dation as an arbitration hub of East Asia and                                                        tion board. Korea signed and ratified the U.     rules.
of the court, which has been increased            a third country international arbitration           Trouble-solving broker of trade                  N. Convention on the Recognition and                 In particular, it plans to actively use an
rapidly, will be reduced substantially,” Kim      institution.                                        disputes                                         Enforcement of Foreign Arbitral Awards.          Alternative Dispute Resolution (ADR) sys-
said.                                                Widely different from litigation that                Established in 1966, KCAB is well                KCAB has signed more than 30 interna-        tem rather than general litigation in terms of
                                                  leads to first, second and third trials, arbitra-   established to assist those international par-   tional arbitration agreements and coopera-       settling disputes.                                                                                                                                                                                                                                                                  Korea IT Times:
Trade disputes can be settled                     tion has a single ruling, resulting in time and     ties who may find themselves in a conflict       tion agreements with similar organizations           “In keeping with global trend to solve                                                                                                                                                                                                                                       http://www.ittimes.co.kr
fairly through arbitration                        expense saving. As it is carried out behind         during the performance of their commercial       throughout the world.                            trade disputes fairly and rapidly, KCAB                                                                                                                                                                                                                                          Phone: 82-2-3459-0664
   With the shift to diversified industrial       closed doors, enterprises and individuals           business.                                            It is dedicated to the prevention and set-   will further develop the ADR sector and                                                                                                                                                                                                                                         E-mail: info@ittimes.co.kr
society in the wake of rapid economic             can keep secrets related to business and                An institution such as the KCAB must         tlement of commercial disputes and we sin-       play its key role in solving disputes amica-
                                                                                                                                                       cerely hope this site will help you under-       bly,” the KCAB head added.

4 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  KOREA IT TIMES December 2007 _ 4 5
 Special : Trade Industry                           Design Korea 2007

Dreaming of Design Renaissance                                                                                                                                                                       or Resign policy.
                                                                                                                                                                                                        However, in order
                                                                                                                                                                                                     for our design to
                                                                                                                                                                                                                                           on the rise, but annual average turnover
                                                                                                                                                                                                                                           by companies is no more than 240 mil-
                                                                                                                                                                                                                                           lion won (US$258,000) and their
Korea taking root, spreading seeds                                                                                                                                                                   become a design                       employee 4.3 person level.
                                                                                                                                                                                                     power like England,                      Lastly, China design’s embezzlement
                                                                                                                     By Yeo Hong-il                                                                  it is a reality that                  damage, design culture which nurtures
                                                                                                                 hiyeo@ittimes.co.kr                                                                 there are many                        creative designer, and awareness
                                                                                                                                                                                                     mountains to go                       improvement about designer education,

       tarting from late 2003, Design            Following 160,000 visitors in late        Korea design’s today and                                                                                  over.                                 are the problem at issue.
       Korea has been held alternately        2005, The Design Korea 2007 aims to          tomorrow                                                                                                     First,     design                     Then, what will be a leap way to
       at home and abroad with every          attract 180,000 visitors this year. What’s      Then, where are the present of our                                                                     experts point out that                spring into a design advanced country?
other year. This Design Korea is not          more by inducing oversea big buyers for      design, what is the problem at issue for                                                                  despite continuous                       Design experts insist: “To upgrade
only an exhibition it is possible for         the sake of even strengthened interna-       our design business circles, and what                                                                     quantitative                          Korea design, design policy efficiency
everyone to visit, but also plays a role as   tional B2B exhibition, The Design            will be a leap way for a design advanced                                                                  swelling, high-grade                  and consistency must be maintained by
                                                                                                                                                        Scene from Design Korea 2005
a CeBIT Show of design field which            Korea 2007 plans to concentrate its          country?                                                                                                  design manpower is                    installing a National Design Committee,
supports business between design com-         efforts on providing participating com-         Over the past 10 years our country                                                                   short. Industrial cir-                  a pan-governmental policy organization
panies, corporations and designers.           panies with more specialized business        has been gaining astonishing growth in           As of 2003, England’s design indus- cles demand specified designer by fields                   for national strategy establishment and
   Actually, in 2005 1,468 buyers from        opportunities and outcome.                   the design field, but Korea’s design         try shows turnover 11 trillion won such as automotive, furniture and home                          policy tuning between ministries.”
25 countries visited this Design Korea.          Alongside of this, this year’s Design     capacity is no more than 80% level in        (US$11.8 billion), a fee income of 7.8 appliances, but universities produce set-                      In the second place, it is necessary to
Thereby, business talks of 718 cases and      Korea 2007 International Conference is       comparison with design advanced coun-        trillion won (US$8.4 billion), Overseas   form manpower like visual, textile and                   utilize profound design manpower
contract conclusion of 178 cases                                                               tries such as the United States or       Fee Income of 1.3 trillion won (US$1.4    product design, thereby allowing to bear                 through public design enlargement,
were attained.                                                                                 England.                                 billion). Major oversea markets are, in   low employment rate.                                     enabling design new market and
   With a schedule over eight days                                                                In a design capacity ranking of       order, Europe (68%), North America           The second problem is the financial                   employment creation.
from November 29th through                                                                     each country in the world announced      (21%), and the others (11%).              inferiority of design companies.                            Last but not least, design must
December 6th this year, The                                                                    by Designium, located at Helsinki as         England has come to consolidate its   According to MOCIE’s 2005 design                         advance into Design Management’ stage
Design Korea 2007 is composed of                                                               of 2005, our country was ranked as       location as a worldwide design power industry statistics, domestic design                          which is utilized as an important ele-
World Best Design Exchange, in                                                                 the 14th position.                       via the Thatcher government’s Design industry and turnover by companies are                        ment of corporate management.
which 18 institutions from 16 dif-                                                                As of October 2007, approxi-
ferent countries will participate,                                                             mately 2,500 design-specialized
the     Design       Korea      2007                                                           companies are active on the peninsu-       I N T E R V I E W with President and CEO Lee Il-kyoo, KIDP (Korea Institute of Design Promotion)
International Conference, and the                                                              la. In terms of design manpower
Convention on Design Promotion.                                                                which produces 38,000 designers            Q: We understand that this year’s Design Korea 2007 was a                KIDP’s role is very pivotal.
                                                                                                                                          great success.                                                               Once I inaugurate, I concentrated
   In special measure, world Good                                                              yearly, Korea is a design power. It
                                                                                                                                              A: International scale’s Good Design exhibition Design Korea         KIDP organization’s innovation on busi-
Design selection institutions such                                                             varies much according to types of          2007 is an international conference authorized by ICSID [The             ness innovation and organization inno-
as Germany’s IF, red-dot, and the                                                              industry and items; design promo-          International Council of Societies of Industrial Design] officially.     vation. By converging the nation’s opin-
United States’ IDEA participate in                                                             tion’s industry infrastructure is very         At this Design Korea 2007, design promotion institutions, design     ion through several stages to be able to
it and worldwide design leading                                                                good for us as some of IT products         special companies, and design leading companies from world major         cope with diverse customer’s needs,
corporations like Pantone, LG                                                                  including our cellular phone and           countries take part and provides them with an opportunity to compare     KIDP carried out customer-oriented
                                                                                                                                          and visit worldwide design trend and the latest design product.          organization innovation.
Electronics, Samsung Electronics                                                               LCD monitor, auto, toy and helmet
                                                                                                                                              Year after year, this Design Korea is becoming as an international       If my activity over last one year has
including England’s Semour                                                                     spearhead design in world market.          business exhibition of design field. For the sake of substantial exhibi- been concentrated on domestic side, I
Powell and the United States’                                                                     As regarding the point at issue         tion composition in the hopes of inducing many design special com-       want to turn my eyes to overseas in the
Designcontinuum, worldwide                                                                     secondly, our country is losing com-       panies, main exhibition space was enlarged from 7,300 square             months to come.
famous design-specialized compa-                                                               petitiveness gradually in recent years     meters to 9,700 square meters to provide opportunities for special           Globally, the importance of design
nies, come in large numbers.                                                                   between Japan and China. As a              business.                                                                management and public design are being stressed. As these two
                                                                                                                                                                                                                   fields can exert an important influence on allowing our country to be
   This year’s Design Korea 2007                     Design Korea 2007 poster                   breakthrough to improve such a cir-
                                                                                                                                          Q: Korea Design Center, operated by KIDP, is highlighted as an entered into design advanced country, KIDP will cooperate with world
allowed to present and exhibit cor-                                                             cumstance, Design’ role argument is       intelligent building. What is this center’s function and special design business circles so that our country can carry out an initiative
porate design vision and design pro-                                                            emerging.                                 feature?                                                                 role in these two fields.
cess, and successful examples of simple                                                       In the case of England which unfolds             A: Korea Design Center is becoming a benchmark object from
exhibition of participating company prod-     held by being divided into Design            national initiative-model design policy        world design business circles with the largest scale in the world and Q: Please state your management and policy philosophy as
uct among others. In addition, it was com-    Management’ and Public Design’,              like us, design industry is being focused      its design infrastructure. Its design experience hall among major facil- KIDP CEO and president.
                                                                                                                                          ities is a learning venue for design experience which is composed            A: As everybody knows, today became an age design assumes
posed so that design publicity and corpo-     worldwide issues, in which worldwide         mainly in London, but many designers           with 6 theme halls and 14 corners.                                       leadership of industry innovation. Companies which don’t consider,
rate business support can be attained         design experts and scholars of relevant      are developing brisk activities in other                                                                                have no choice but to be weeded out in world competition. KIDP will
simultaneously by operating Business          field take part.                             cities, in particular in Glasgow and           Q: Since inauguration, what has been your most priority empha- support as growth engine design by digging out design items which
zone and Public zone separately.                                                           Edinburgh.                                     sis and what is your most wishful task in the years to come?             can succeed in world market after 10 years too.
                                                                                                                                              A: In order to make Korea as a creative country, I believe that

4 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                     KOREA IT TIMES December 2007 _ 4 7
Finance IT                Woori Financial Group

Front Runner of Finance IT
                                                                                                                                                  and CMMI Level 3, the international IT          Challenges ahead and key pro-                    develop their core business systems. Those
                                                                                                                                                  service management standard and appli-          jects in 2008                                    newly built IT systems are really powerful
                                                                                                                                                  cation development maturity standard               In order to strengthen the group’s cost       application systems, as they integrated
                                                                                                                                                  respectively, while the system failure          competitiveness in coming years, WFG             business functions built on the consistent
                                                                                                                                                  reduced to less than a fifth and met all        needs to consistently drive forward its          architecture and advanced platform tech-
                                                                                                                                                  CSI targets.                                    long-term cost reduction initiatives in IT       nologies. Today, it is not unfamiliar that
                                                                                                                  By Ms Kwon, Sook-kyo
                                                                                                Managing director, Woori Financial Group                                                          operations. Regarding application develop-       overseas financial institutions are bench-
                                                                                                                                                  Going forward                                   ment WFG plans to introduce the lean             marking Korean counterpart’s state-of-art
                                                                                                                                                      In early 2007, the group management         manufacturing method to application ser-         applications.
                                                Woori Financial Information System              was to define roles and responsibilities          team assessed the performance of IT sector      vices processes to reduce reworks and               However, if you watch closely how the
                                                (WFIS) as an IT shared service center           among many IT organizations which                 for the past few years to draft a new strate-   remove any productivity loss factors. In         applications systems are planned and built,
                                                which consolidated all IT organizations         group including WFIS. New direction               gic direction. After reviewing each func-       parallel with these efforts, the consolidation   you can find there is something similar to
                                                and assets from the subsidiaries within the     clearly redefined that WFIS was an IT             tional area of WFIS, the team concluded         of IT resources and assets within the group      “Not Invented Here” attitude to external
                                                group. The mission of the company was to        shared service center and its mission             that there has been great improve-                                                                    solutions, open systems, and/or glob-
                                                build a cost synergy platform of the group      should become an effective and efficient          ment in IT infrastructure operations                                                                  al standards. Instead, they put
                                                with the economy of scale and pool of IT        IT service provider. It laid out the founda-      and process management in terms of                                                                    emphasis on unique requirements of
                                                professionals.                                  tion for the execution of the other two           cost efficiency and service quality.                                                                  the users and Korean environment as
                                                    From the beginning WFIS made total          strategies.                                       However, it also noted that there                                                                     an excuse to such attitude. From this
                                                IT outsourcing contracts covering applica-          To reduce IT operating cost, WFG              were still some areas to be improved                                                                  perspective, Korean IT managers
                                                tion development and maintenance to data        introduced several new processes. The IT          in order to compete with IT service                                                                   need to be more open to external
   Kwon Sook-kyo, Managing director of          center operations with three banks in the       Investment Review Committee was one of            providers in the market.                                                                              ideas and new technologies.
        Woori Financial Group                   group, Woori Bank, Kyongnam Bank and            them. The Committee, a business-IT joint              Based on the assessment WFG set                                                                       From technology point of view, I
                                                Kwangju Bank, in 2001 and 2002 period.          review board, consists of senior managers         new goals for the group IT in five                                                                    would like to stress the importance

          ovember 21, 2007 was the 10th         It was unique settings because it was not       from strategy, finance and technology             areas. First, WFG decided to put                                                                      of having flexible and agile architec-
          anniversary of IMF bailout.           only the first time to build a shared service   units. It reviews all major IT investment         more focus on the application devel-                                                                  ture. To meet changing needs of
          Woori Financial Group (WFG)           center as a separate entity within a finan-     projects from the viewpoint of better allo-       opment to improve go-to-market                                                                        uncertain future, it is necessary to
was established in 2001 as an outcome of        cial group but also it had a advanced full      cation of capital and resources to align          speed. Secondly, in order to execute                                                                  act now to make gradual changes to
long and torturous process of restructuring     scale formal outsourcing contracts              with the group’s synergy policy.                  the first goal effectively, it needs to                                                               the legacy systems toward more
of the nation’s failed banking industry.        between business units and a shared ser-            For instance, for the past three years,       improve Business IT Alignment                                                                         flexible structure by standardization,
After six years, WFG successfully turned        vice center. Building a dedicated company       the Committee launched many small to              (BITA) by building effective com-                                                                     simplification, and consolidation.
around and proudly stands out as the            as a vehicle to tackle the cost synergy         large joint projects such as Bancassurance,       munication channels between IT and                                                                    This can not be achieved in a short
largest financial group in the nation           seemed a good, but unproven idea. But it        Group Risk Management and Group BRS               business organizations at all levels.                                                                 period but CIOs should consider the
through the fierce competition. It reached      worked.                                         Center, which gave a great deal of cost               Along with this, WFG planned to                                                                   future-oriented system architecture
asset size of 26.4 trillion Won - and ranked        After the incorporation of WFIS, WFG        saving opportunities to each affiliate as         introduce market competition in cap-                                                                  from now on.
number 64th in the world by Bankers’            has been able to execute a series of post-      well as the group. Along with it, WFG ren-        tive IT market. Through the open,                                                                         Finally, it is often said that IT
magazine in 2006. During the period, the        merger systems consolidations while suc-        ovated IT charge-back system for cost             head to head competition with the                     Woori Financial Group Building                  systems and infrastructure are
group’s market value increased 520%             cessfully completing the development of         transparency and initiated many operating         external service providers, WFG                                                                      excellent even compared to those of
while the total asset and net income jumped     Woori Bank’s new core banking system.           cost initiatives. As a result of those efforts,   believe that WFIS could be a lean, speedy,      will be pursued consistently, because the        the developed countries but level of
up to double and triple folds respectively.     Many believed that without consolidated         IT cost fell down two straight years by           cost efficient and technically competitive      group synergy is the single most critical        management skills and processes are
   Among many success stories behind            professional resource pool, it was nearly       CAGR 10% in 2005 and 2006.                        company.                                        success factor of IT operations.                 not. In other words, they are good in
the scene, the transformation of informa-       impossible to execute such huge tasks in            The cost reduction initiatives were               WFG set two directions as long term             In 2008 WFG plans two big projects.          hardware, but poor in software. This
tion technology sector in the group is          parallel in such a short time period.           not only just about squeezing spending,           initiatives - the resource optimization and     One is an IFRS project to adapt new              development of soft skills, such as plan-
worth notifying in terms of its unique              In mid 2004, major projects of WFG          but also aiming to improve the service            the enterprise architecture management.         international accounting standards, which        ning the investment, reducing cost, or
beginning as well as its adaptability to tur-   were approaching to its successfully com-       quality. For quality improvement, three           Transforming resources to the more effec-       is scheduled to be introduced from 2009.         developing new strategy are the key to
bulent environment. I have gone the             pletion scheduled in September, the group       clear objectives were set – (1) to get            tive and highly skilled professionals has       Another is to build an intranet system con-      upgrade the maturity of Korea’s IT ser-
whole journey with hundred of brilliant         IT management team prepared a new mid-          internationally renowned quality stan-            been top in the management agenda and           necting all companies, customers and part-       vices to the next level.
and hard working people as a member of          term IT strategy for coming years, in order     dards in IT service management area, (2)          should be in the future too. Also it is         ners to a single interconnected communi-            Unless IT leaders in financial indus-
top management team who did drive the           to improve the IT cost efficiency and ser-      to reduce system failure (number of inci-         important to have a constant review and         cation network.                                  try put much resource and effort in IT
transformation. Now I am pleased to share       vice quality. Three key elements of new         dents and downtime), (3) to improve               update process for the enterprise architec-                                                      management skills, the overall capabili-
my experience and lessons with you.             strategy were to build new IT governance        Customer Satisfaction Index (CSI).                ture. For instance one of the architecture      A few thoughts on IT of Korean                   ty gap between the internal IT organiza-
                                                structure, to reduce IT cost, and to achieve    Thanks to dozens process improvement              initiatives, the standardization program has    financial institutions                           tion and the leading IT service
Laying out a foundation                         world class IT operation excellence.            programs and hard works to carry out              been in progress as a multi-year project.          In general, I think Korean financial          providers in the market will inevitably
   Right after WFG had founded, it set up           The objective of IT governance strategy     mounting tasks, WFIS got ISO 20000                                                                institutes have successfully managed to          widen further.

4 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                           KOREA IT TIMES December 2007 _ 4 9
Events            Robot Land

Incheon Selected as Preliminary                                                                                                                 sible to develop robot-related original

Bidder for Robot City
                                                                                                                                                   It can utilize seven industrial estates in
                                                                                                                                                Incheon and other industrial estates in
                                                                                                                                                metropolitan area, including Ansan and
                                                                                                                                                Bucheon, as robot production base.
                                                                                                                                                   As it is located in the metropolitan
                                                                                                                                                region, the nation’s biggest consumer mar-
                                                                                                                                                ket, and possesses airport and harbor for
                                                                                                                                                advancement into overseas markets, it is
                                                                                                                                                the best place to play a role of innovative
                                                                                                                                                cluster for research & development, pro-
                                                                                                                                                duction and sales of robots.
                                                                                                                                                   Fifth, Incheon has the best conditions to
                                                                                                                                                promote Robot Land externally.
                                                                                                                                                   To promote Robot Land naturally, the
                                                                                                                                                land will be established in a place where
                                                                                                                                                30 million people using Incheon
                                                                                                                                                International Airport annually can see the
Incheon City has been selected as a preliminary bidder for construction of the Robot Land. The followings                                       land when they are on board plane and in
                                                                                                                                                car on the airport expressway.
are excerpts from the interview with Jun Eugene, president of Incheon IT Promotion Agency – Ed.                                                    It is also possible to publicize Robot
                                                                                                                                                Land through the 2009 Incheon World
                                                ed theme parks are located near interna-            Thirdly, our city is located in Incheon     City EXPO and the 2014 Incheon Asian
                                                                                                                                                                                                                                 An aerial view of the Robot Land
                                                tional airport within one- hour driving dis-    Free Economic Zone (IFEZ) that boasts of        Games and make visitors to the two key
                                                tance. Incheon City is located near the         such merits as advanced infrastructure,         international events drop in Robot Land.          this, it can greatly contribute to the nation’s   managers exclusively for fostering the
                                                Incheon International Airport, the world’s      systematic networks and attractiveness to          What I’d like to tell is the Robot Land        economic development by accelerating              robot industry and has selected the indus-
                                                No. 5 airport, boasting of its top-class key    induce foreign capital.                         to be propelled by the Ministry of                attraction of foreign tourists to Korea.          try as a core leading industry.
                                                point of Northeast Asia. Within 3.5 hours            IFEZ consists of Songdo, Yeongjong         Commerce, Industry and Energy should be               As the cultural effects, we can cite use of       For screening and consultation of the
                                                of flight time, people can reach 51 cities in   and Cheongna districts and the Robot            created as a global theme park, which             cultural resource as the world’s sole theme       policies to actively develop the intelli-
                                                the world with over 1 million population        Land is scheduled to be located in              takes robot as a theme for the firs time in       park, offering of new leisure & cultural life     gence robot industry, the next-generation
                                                from Incheon.                                   Cheongna district. IFEZ grants foreign-         the world                                         and creation of new hallyu (Korean wave)          new growth engine industry, it has created
                                                   It is also located within 30km from          invested companies such tax benefits as            In this viewpoint, I think, the Incheon        culture by using Robot Taekwon V.                 and operated the “robot industrial develop-
                                                Seoul, the capital of Korea with residents      income tax, corporate tax and tariffs, mak-     Cheongna economic free zone is the best                                                             ment council” consisting of experts from
                                                of more than 23 million. At the same time,      ing it easy to attract foreign investment.      place.                                            Q: Many difficulties are expected in              all walks of life.
                                                Inchon boasts of its various wide-range            Robot Land should be a kind of tourism                                                         the process of creating Robot Land,                   Along with this, Incheon City has oper-
                                                transportation networks linking Seoul-          product and at the same time, be linked         Q: Would you introduce ripple effects             attracting private capital and secur-             ated a variety of robot-related programs,
   Jun Eugene, president of Incheon IT          Incheon Expressway and the International        with the robot industry to create demands       of Robot Land?                                    ing site to build the land. Would you             including Korea Robot Game Festival,
          Promotion Agency
                                                Airport Expressway.                             for robots. The IFEZ plans to house hotels,        A: From the economic side, it can gen-         comment on this?                                  which has been held every year since
Q: Would you comment on merits of                  Secondly, Incheon plans to build the         golf courses, tourism estates and other         erate 350 billion won worth of production             A: Incheon City has set aside 785.5 bil-      2004, the EBS weekly program Robot
Incheon City as the Robot Land? What            111-meter high Robot Taekwon V Tower            tourism & leisure facilities, as well as        and create employment for about 20,000            lion won for creation of Robot Land and a         Power, Robot Class, Robot Academy and
are differences between Incheon and             as a symbol representing theme park.            R&D, industrial and business estates.           people annually.                                  consortium consisting of financial institu-       Robot Camp.
other cities?                                      Like Cinderella Castle, a symbol of          Accordingly, it can generate synergy               From the viewpoint of regional devel-          tions, construction companies, IT firms               To foster Incheon as the center base
   A: First, the No. 1 condition to become      Disney Land, Incheon will construct a           effects by linking Robot Land and neigh-        opment, it can enhance the brand value of         and overseas companies agreed to invest           of intelligence-type entertainment
Robot Land should be a theme park with          symbol tower, which will become a land-         boring infrastructure.                          Incheon City following the creation of            260 billion won.                                  robot, it invested 32.5 billion won to
ability to stand on its own.                    mark of Robot Land, in order to introduce          Fourth, it is possible for Incheon to play   Robot Theme Park for the first time in the            In terms of securing the site to build        build the Robot Complex Center and
   Namely, Incheon is equipped with an          Korea’s new robot culture.                      a role of detonator to develop the city into    world. It can lead the robot industry by          Robot Land, Incheon City has the most             decided to host the 2009 International
optimum condition to build a global-level          The Robot Taekwon V Tower will be            an innovative cluster of the high-tech          linking high-tech industrial estates in IFEZ.     profitable condition compared with other          Robot World Cup.
theme park in terms of location. It is possi-   consisted of a 105-meter high universe          industry by linking neighboring industrial         From the industrial side, it can play a role   cities in the country as the city has its own         Like this, we have a firm will to
ble for Incheon to develop a top-class          observatory, a 95-meter high sky observa-       estates and reforming industrial structure.     as an advance base to achieve the nation’s        land to build Robot Land                          develop Incheon into a center of the
tourist product in Asia that can attract        tory, a universe pilot seat, an exhibition         Through R&D centers to be set up in          target of becoming the world’s No. 3 robot                                                          world’s top-class high-tech industry, cul-
more than 6.05 million foreign visitors         hall, a theme restaurant decorated with         Robot Land, Seoul National University           superpower. By grafting robot on entertain-       Q: Do you have any idea to actively fos-          ture and science by building Robot Land
annually.                                       Robot Taekwon V characters and robot            (BT), KAIST (IT) research estate and            ment, we can actively foster the nation’s         ter the robot industry?                           featuring new IT and RT industries of the
   At present, almost all globally succeed-     posters, and an observatory elevator.           Incheon High-tech Park (IHP), it is pos-        new growth engine industry. Along with                A: Incheon City has designated official       21st century.

5 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                            KOREA IT TIMES December 2007 _ 5 1
Events            OECD Ministerial Meeting 2008                                                                                               Energy Saving Month

OECD Countdown Has Begun
                                                                                                                         By Chun Go-eun

                                                                                                                                                Energy Saving Campaign Launched
                                                 economic growth, and social welfare,          key to empower internet users and the
                                                 and guiding principles for the internet       internet economy. Also, the subject on
                                                 economy over the next decade need to be       benefiting from convergence will be dis-

                                                                                                                                                Amid High Oil Price
                                                 set. The Korea IT Times interviewed the       cussed. Convergence is essential for
                                                 director of the Preparation and Planning      extending the network to new devices and
                                                 for the OECD Ministerial Meeting, Lee         centre technologies. The question centers
                                                 Jae-bum to learn about the meeting and        on how to adapt to a new environment of
                                                 its progress:                                 a converged platform of voice, video, and
                                                     The OECD ministerial meeting will         data. Lastly, the subject of a global inter-

                                                 be convened by OECD and hosted by             net economy will be adjusted in target of              o effectively deal with soaring    No. 2 item, automobiles (US$32.9 bil-       merce and other public sectors.
                                                 Korea, and will take the place from the       extending internet to the billions of users            oil prices, the government and     lion) in 2006.                                 In the latter half of 2007, interna-
                                                 17th to 18th of June 2008 in Seoul. The       and further the benefit internet economy.              Korea Energy Management               Accordingly, the portion of energy       tional oil prices rose steadily owing to
   Director Lee Jae-bum of the Preparation       objective of the ministerial meeting is to       Various side events to the ministerial      Corp. held the 29th energy saving          imports increased steadily from 24 per-     worries over Turkey’s possible attack
            and Planning for the
         OECD Ministerial Meeting                shape policies for creativity, confidence,    meeting will take place from the 17th to       acceleration contest at the 63 Building    cent of the total imports in 2001 to 22.1   on Iraq, the OPEC’s policy pursuing
                                                 and convergence in the digital world.         20th of June at COEX. The World IT             in Seoul on November 7.                    percent in 2002, 21.4 percent in 2003,      high oil price, geographical risk factors

          ECD Ministerial Meeting 2008 is        On the 16th of June 2008, the day before      Show will give an excellent opportunity           In 1985, the government designated      22.1 percent in 2004, 25.5 percent in       of Nigeria and Iran and shortage of
          significant not only for Korea as      the ministerial meeting, non-governmen-       to showcase upcoming innovations and           November when energy consumption           2005 and 27.7 percent in 2006.              global oil stockpiles.
          a host, but also for the rest of the   tal stakeholders including businesses,        enable participants to experience the          begins to rise rapidly as the “energy         The international trend of oil prices,      Such high oil price trend is expected
countries since it is the first ministerial      internet technical communities, civil         future of the internet economy. Related        saving month” and since then it has        based on Dubai oil, has increased by        to continue in the latter half of 2007
meeting ever to be hosted in Asia.               societies, and organized labor will gather    forums and seminars regarding to the           implemented a variety of events to         about US$10 per barrel, or about 20%        and in 2008 because of oil producers’
Ministers from 47 countries including 30         to share their perspectives for the future    theme of the ministerial meeting will be       accelerate energy saving.                  on average, for the past four years. But    policy seeking higher oil price and the
OECD member and 17 non-member                    development of the internet economy.          held as well. “The OECD Ministerial               Average oil price has continued to      the difference between 2006 and 2007        hurricane season of the United States.
countries will be gathering at COEX in           Messages from the forum will be con-          meeting is a great opportunity to learn to     soar from US$61.5 in 2006 to US$67.4       is only 5%, a sharp drop in the rate of        The highest oil price was US$96.6
Seoul, Korea to discuss the topic of the         veyed to the ministerial meeting.             be better international hosts” Director Lee    in August 2007 and further to US$75.8      increase. Crude oil remains the largest     per barrel for WTI and US$88.8 for
Future of the Internet Economy. Angel            Ministers from OCED members and               Jae-bum of Preparation and Planning for        in October 2007.                           energy import to Korea by a factor of       Dubai oil recorded on Nov. 7.
Gurria, Secretary-General of the OECD,           many nonimember countries in the areas        the OECD Ministerial Meeting said.                The primary energy consumption          5.                                             Ahead of the winter season when
said, “The internet today is increasingly        of communications, economics, indus-          Participants and visitors may experience       has increased by about 3% each year           The nation’s oil dependency ratio        demands for energy consumption soar,
critical to the way our economy and the          tries of trade, and leaders and visionaries   Robust Broadband Internet Infrastructure       for the past four years, but energy        has declined gradually, whereas             there is a growing possibility that the
societies are developing. Ministers from         from private sectors will try to shape        and various innovative IT services includ-     imports have increased by 20-30%           demand for electric power has steadily      international oil price will go up to
many OECD and many non-member                    policies for creativity, confidence, and      ing wireless broadband services like           each year, disproportionately large.       risen. The portion of oil dropped from      US$100 per barrel.
countries together with business and civil       convergence in the Digital World. The         WiBro and Digital Multi Broadcasting              Thanks to such persistent energy        53.8 percent of the total in 1990 to 46.1      To effectively cope with high oil
society will define a collective vision of a     ministerial meeting has five roundtables      (DMB) service in their hands.                  saving efforts, the energy consumption     percent in 2003 and 43.6 percent in         prices, which started to go up in 2003,
desirable future economy and society             for addressing the themes of improving           A National Contact Point will be            increase rate has been on a decline. For   2006, but per capital electric power        the government has been pushing
supported by the internet.” In 1998 in           economic performance of social welfare,       announced at the homepage at                   instance, the primary energy consump-      consumption rose from 2,203kWh in           ahead with a three-year plan to
Ottawa, Canada, the OECD organized a             in order to realize the internet’s evolving   www.oecdministerialseoul2008.org.              tion increase rate dropped from 7.8        1990 to 6,126kWh in 2003 and further        improve energy intensity from 2005.
ministerial meeting in Canada on e-              role as a compelling force for economic       The website is allowing users to regis-        percent in the 1980s to 7.5 percent in     to 7,191kWh in 2006.                           Under the project, the government
Commerce. The conference established             growth and social welfare. The meeting        ter online to participate in the meeting       the 1990s and again to 1.8 percent in         Owing to an increase in demand for       will improve energy intensity
policies in areas such as privacy, security,     will first focus on promoting creativity      and directly book hotel accommoda-             2006,                                      electric power, the use of bituminous       (toe/US$1,000) from 0.359 in 2004 to
taxation, or consumer policy that have           in order to strengthen the internet as a      tions. Here the various price range               However, energy imports increased       coal and atomic power has been              0.328 in 2007.
been instrumental in nurturing online            catalyst for economic growth and social       hotels near by COEX will be recom-             sharply because of high oil prices from    increased persistently.                        Thanks to persistent energy saving
activity.                                        innovation.                                   mended in consideration of the partici-        US$49.6 billion in 2004 to US$66.7            Although energy consumption in the       efforts, the nation’s energy intensity
    Nearly ten years has passed and 10               The next thing the meeting is trying to   pants’ safety, convenience, and com-           billion in 2005 and further to US$85.5     industrial transportation sector has        improved from 0.367 in 2004 to 0.359
years in IT history is an age.                   accomplish is building confidence. This       fort. The e-mail address for meeting           billion in 2006.                           steadily increased, the total energy        in 2004 and 0.345 in 2006, showing
Information technology is becoming part          will involve the discussion for resolutions   registrations is oecd2008reg@inter-               It far exceeds the combined exports     consumption has been on a modest            that the nation is shifting to an econom-
of people’s lives now. The internet has          to reduce the internet’s vulnerability to     com.co.kr and for hotel reservations is        of the nation’s No. 1 export item semi-    decrease owing to a drop in energy          ic structure of low energy-consumption
become a powerful driver of innovation,          fraud and malicious threats, which is the     oecd2008hotel@intercom.co.kr.                  conductors (US$37.4 billion) and the       consumption in the households, com-         type.

5 2 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                            KOREA IT TIMES December 2007 _ 5 3
In-depth report                      IPTV

                                                                                                                                        chased after KT in a fast speed. Park            government hasn’t allowed IPTV ser-            gain. IPTV is another growth engine
                                                                                                                                        Byung-moo, the CEO of Hanaro, once               vices to provide real-time broadcast-          Korea found in six years. Korea’s

Hell’s Kitchen
                                                                                                                                        mentioned at a press conference, “IT             ing in order to prevent protests from          high broadband penetration is the
                                                                                                                                        took France Telecom three years to               traditional broadcasters. As a result,         perfect environment for IPTV to suc-
                                                                                                                                        acquire 500,000 IPTV subscribers                 IPTV services have a 12-hour delay in          ceed. As Professor Choi Jun-kyun
                                                                                                                                        while it took two years for PCCW of              broadcasting local dramas and they             of Information and Communication
                                                                                                                                        Hong Kong. But it only took less                 don’t have live news and sports pro-           University said, “Korean Broadband

Trap of Aliens puts off the IPTV Act once again                                                                                         than a year for Hana TV to attract
                                                                                                                                        500,000 subscribers. Hana TV is
                                                                                                                                                                                         grams. Two year battle between the
                                                                                                                                                                                         Ministry of Information and
                                                                                                                                                                                                                                        convergence Network [BcN] is from
                                                                                                                                                                                                                                        our highly competitive communica-
                                                                                                                                        growing at an unprecedented pace,                Communication (MIC) and the Korea              tion network. Those industries and
This is the first of three part series on all aspects of IPTV situations, service, standardization, technologies and markets -- Ed.     and is ready to provide Korea with the           Broadcasting Commission (KBC) are              solution companies who survive in
                                                                                                                                        real IPTV service.” Both are offered             still at the frontier. While the MIC           the domestic market are more likely
                                                                                                                                        to subscribers for an affordable price,          tries to lift the ban on real time broad-      to be competitive in the global mar-
                                                                                                                    By Chun Go-eun      high definition image, and fast speed,           casting, KBC has been strictly against         ket. Also, since the standardization
                                                                                                                toclair@ittimes.co.kr   yet unresolved restriction on IPTV for           the ministry’s drive.                          of WiBro and the penetration of
                                                                                                                                        the past two years had been blowing                 Both broadcasters and telecom-              DMB are on top of the world, pene-

        ow much does it make sense           can’t possibly be completed with             Broadcasters, however, are strongly           the real time shows down. Since                  munication operators may feel they             tration of IPTV will serve as the next
        that Koreans now can watch           restrictions on IPTV. Thus, the              against the Broadcast Committee’s             there were no specific laws dealing              have a lot to lose once the IPTV Act           growth engine to encourage our IT
        TV with their mobile phones          IPTV Act was expected to be passed           decision, asserting that the committee        with a format for broadcasting, the              passes, but the country has a lot to           market.”
in a bathroom but not with their com-        at the actual meeting on 23. But the         is trying to give privilege to KT.
puter in a bedroom? Unfortunately,           problem begins at measure 9 of the           According to their assertion, the
the only thing that hasn’t changed           Internet Multimedia Broadcast                meeting was held unofficially in a
much in Korean IT history is the TV          Business Act passed on November              blink of an eye and two of the com-                   The following are excerpts from an interview recently held by the Korea IT Times with
with its traditional antennas, cable         20, which read, “Regarding to policy         mittee members proposed that the                      Shim Ju-kyo, Associate Director of Media BU of KT
boxes, and satellite dishes. How dif-        for alien possession quota, it can be        IPTV Act is more beneficial for
ficult is it to plug an internet line        allowed up to 49% of the entire              telecommunication operators than it
into the living room TV? When                stock that has voting rights.” Here          is for broadcasters. Another factor                                                    Q: How is KT preparing for      vice that combines broadcast and communication. Moreover,
would be the day television content          the alien refers to KT. KT’s overall         Cable TV feels is unfair is that while                                                 IPTV? How much is               it is quite significant that IPTV allows telecommunication
is delivered by broadband internet           alien quota is 47%, but the number           one fifth of the 77 cable areas are                                                    invested so far?                operators to meet their customers via TV instead of computers
lines and a set-top box? Although            increases up to 63% once its own             restricted for Digital Cable TVs,                                                         A: We are all set to pro-    or phones. This will be the great opportunity for the telecom-
the procedure itself seems quite sim-        stock is disqualified from voting            which is similar to IPTV, IPTV ser-                                                    vide the service as soon as     munication operators.
ple and all ingredients are ready to         rights. Moreover, an alien cannot be         vice has no restriction throughout the                                                 the regulation matter is
be cooked, the pride-spawned argu-           the country’s IPTV business runner           entire state. Broadcasters predict that                                                solved. We are providing        Q: Content is the life of IPTV. How do you afford
ments at the kitchen stove have been         according to a regulation. The               it will give more advantage to mar-                                                    everything but real time        content?
a never-ending story. The IPTV Act           Broadcast Commission spokesman               keting power and the size of the                                                       shows with the current ser-        A: We are planning to invest 150 billion dollars for pur-
was scheduled to be appealed at a            said, “You can’t restrict the genuine        economy.                                                                               vice nation wide. The cur-      chasing content this year. The reason we took charge of
regular session of the National              business runner from running a busi-            KT in fact launched its IPTV ser-                                                   rent Mega TV is more like a     drama production like Olive Nine and movie production like
Assembly on November 23 and was              ness. The measure will be fixed              vice for the first time in Korea in                                                    TV portal or pre-IPTV since     Sidus is to ensure that we have tight content.
anticipated to pass, but it is now the       before passing a law.”                       2004 with a brand Homen on a limited                   Shim Ju-kyo, Associate          they provide re-runs. But our
                                                                                                                                              Director of Media BU of KT ultimate goal is to provide our         Q: How do you buy foreign contents including movie and
Trap of Aliens that put off the deci-           Cable     TV     operators     and        scale. Homen eventually developed
sion once again. Now                                                                                    into Mega TV in 2006                                                   subscribers with the real time    music?
the bill has to wait                                                                                    and the subscribers are             shows in the near future, gaining its name as IPTV.                     A: We sign a contract with those who have direct copy-
again until the end of                                                                                  now reaching up to be               The investment made this year was 1.7 billion dollars. When          right. We are currently in business with Warner Brothers
the year to be presented                                                                                6,500,000. In spite of its          including all the money that has been putting into this busi-        Pictures Inc. for movies and British Broadcasting Corporation
at an extra session of                                                                                  high density image qual-            ness, the total is 2.4 billion dollars.                              to buy documentaries. We are trying to reach out to make
the National Assembly.                                                                                  ity and fast speed with a                                                                                more business with foreign companies.
   The         National                                                                                 reasonable place, sub-              Q: What is the significance of IPTV to KT and IT?
Assembly Broadcast                                                                                      scribers’ only complaint               A: IPTV is a brand new growth engine for the communica-           Q: What is needed to improve Mega TV?
                                                                                                                                            tion operators. The Korean telecommunication market is                  A: The National Assembly is making a bill for IPTV at the
Communication                                                                                           is that the shows are
                                                                                                                                            stagnated and KT’s monopolization of fixed lines is chal-            current state. We wish that the Ministry of Information and
Specialized Committee                                                                                   reruns that are two
                                                                                                                                            lenged constantly by the wireless communication market. So,          Communication and Korea Broadcast Commission will soon
held an overall meeting                                                                                 weeks old at least. It is
                                                                                                                                            a company like KT is always thirsty for new growth engines.          collaborate to pass the bill for us. We will do everything we
on November 20 and                                                                                      the same for its rivalry
                                                                                                                                            Therefore, IPTV could be a breakthrough to give a wake up            could do to prepare for the day we can provide our subscribers
passed          Internet                                                                                company,         Hanaro.
                                                                                                                                            call to stagnated market. IPTV is not just a simple communi-         with real time shows.
Multimedia Broadcast                                                                                    Hanaro started its IPTV
                                                                                                                                            cation service as the previous ones. It is the convergence ser-
Business Act, which                                                                                     service a year after and

5 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                 KOREA IT TIMES December 2007 _ 5 5
In depth-report                      e-Government

                                                                                                                                               exchange show that 654 agencies in            to share information with lower local        with analytical information on real estate

Juicy Details of                                                                                                                               total have exchanged documents online
                                                                                                                                               through the Government e-Document
                                                                                                                                               Exchange Center, which includes 58
                                                                                                                                                                                             governments (town/county/district) with-
                                                                                                                                                                                             out resorting to manual processing. The
                                                                                                                                                                                             necessity for the informatization of upper
                                                                                                                                                                                                                                          trade by region, ownership, and trade type
                                                                                                                                                                                                                                          based on actual market prices. After
                                                                                                                                                                                                                                          2007, the implementation will aim at pro-

Korean e-Government                                                                                                                            central agencies, 250 local govern-
                                                                                                                                               ments, 198 educational offices and pub-
                                                                                                                                               lic universities, the National Assembly,
                                                                                                                                                                                             local governments (city/province) bridg-
                                                                                                                                                                                             ing central and lower local governments
                                                                                                                                                                                             was considered, and the informatization
                                                                                                                                                                                                                                          viding map-based real estate space analy-
                                                                                                                                                                                                                                          sis by integrating existing real estate data
                                                                                                                                                                                                                                          and map data.
                                                                                                                                               and the National Election Commission.         projects were initiated in 2002.                 The e-Trade services are to support
Brown University in USA has recently announced that Korea ranked first in the world in its e-                                                  The e-document exchange rate among               In 2003, the Board of Audit and           seamless processing of all aspects of
Government evaluation survey. The university conducted a survey of 1,687 government web sites from                                             central agencies amounted to 97.3 per-        Inspection (BAI) drew up a plan for inno-    trade affairs such as marketing, foreign
198 countries. The following is a summary of the 47 page Annual e-Government Report written by                                                 cent as of June 2006. The high percent-       vative auditing operations, aiming at cus-   exchange, customs and logistics. In
The Ministry of Government Administration and Home Affairs and summarized by Ko Ki-wan, Senior                                                 age of e-approvals and e-document             tomer satisfaction, and productive and       order to strengthen national competitive-
                                                                                                                                               exchanges shows that electronic docu-         transparent auditing processes in 2003, in   ness for export, a new paradigm for trade
Reporter of the Korea Economic Daily -- Ed.
                                                                                                                                               ment processing has reached the stage         order to respond to the changing environ-    was required, along with the early estab-
                                                                                                                                               of complete stabilization in the govern-      ment where auditing data was also digi-      lishment of an e-trade platform. The

        ince 1987, Korea has made consis-       share, which led to little contribution to e-   Government Roadmap.                The e-      ment agencies.                                tized, performance-oriented management       National e-Trade Committee was orga-
        tent efforts to achieve strategic       government results as a tool for govern-        Government Roadmap projects substan-               All the central agencies are securely     systems established in government agen-      nized under the chair of the Prime
        goals set for e-Government by           ment innovation. Embracing more                 tially embody such performance. In an          exchanging e-documents through the            cies, and double-entry bookkeeping was       Minister in 2003, in order to enhance e-
starting to digitize services related to mat-   expectations for e-government results, the      attempt to effectively promote the pro-        Government e-Document Exchange                introduced. The e-auditing system is an      trade projects in an efficient manner, and
ters of residence, real estate and vehicles     government adopted e-government as a            jects, MOGAHA (Ministry of                     Center, and they are attempting to expand     outcome of the plan, with a view of pre-     a master plan for national e-trade was
under the National Basic Information            key national agenda in 2003.                    Government Administration and Home             e-document exchanges to public agencies       venting redundancy in auditing, and          released. Beginning with the establish-
Systems Project. The Korea Information              Upon his inauguration in 2003,              Affairs) established a guideline for pro-      that have yet to implement e-document         ensuring expertise and efficiency with       ment of an e-trade document repository,
Infrastructure (KII) Project for building       President Roh Moo Hyun prepared policy          ject management. It also assigned the          systems or use non-standard e-document        efficient knowledge management. In           the e-Letter of Credit (e-L/C)
an information superhighway was also            measures to further develop national            NIA to manage the projects, which was          systems, based on the Information             addition, it also aims at assisting proac-   Distribution Management System is cur-
launched in the 1990s, under which each         informatization and e-government pro-           the designated body for supporting             Strategy Planning (ISP) established in        tive auditing, and performance-oriented      rently in operation. This project enabled
ministry promoted digitization especially       jects promoted by previous administra-          informatization projects and e-govern-         2004. In the initial phase, the e-business    auditing with the establishing of a system   the notice, transfer and buying applica-
in the areas of patents, procurement, cus-      tions. To promote government innova-            ment technology in the former adminis-         Message Service Specification (ebMS),         of data collection, analysis, and assess-    tion of e-L/C as a world first, which
toms and national tax. In addition to this,     tion in a more comprehensive and sys-           tration. The implementation of e-gov-          which is an open international standard,      ment by connecting administrative infor-     resulted in eliminating the need for
the government selected 11 e-government         tematic way, the Presidential Committee         ernment has been promoted by two pil-          was adopted on a pilot basis in the public    mation systems.                              paper-based L/C, and preventing the loss,
initiatives, and established common and         on Government Innovation and                    lars; the e-government support project         agencies in 2005. At the same time, the          MOGAHA established a Real Estate          damage or forgery of the L/C. The lead-
integrated infrastructure among govern-         Decentralization (PCGID) was estab-             and the administrative database con-           government also introduced an electronic      Information Management Center in 2003,       ing 13 domestic banks dealing with for-
ment agencies including single-window           lished to deal with such issues as e-gov-       struction project.                             mail box under the center in 2006,            with the necessity of integrating real       eign exchange participated in this pro-
civil services, a comprehensive national        ernment, administrative reform, local               The e-government support project that      through which the agencies having no e-       estate related systems independently run     ject. An integrated e-Trade platform will
procurement system, and a national              decentralization and tax reform. In 2003,       prioritizes support for Roadmap tasks          document system or using a non-standard       by different agencies for increasing effi-   be established to consolidate the current-
finance system.                                 the Roh Administration e-Government             assists projects involving multiple min-       system could also exchange e-documents        ciency.                                      ly fragmented trade services not only for
   As a result of consistent efforts, the       Vision and Principles was announced,            istries, new policy projects, or local         with government agencies. In the third           The center monitors and manages land      trading companies but also for related
level of informatization reached the            followed by the e-Government Roadmap.           informatization projects according to the      phase, more than 700 agencies are sup-        and building ownership on an annual          agencies by 2007.
advanced stage in terms of its function         The e-Government Roadmap is com-                allocated budget and guideline each year.      posed to use the center in 2007. In addi-     basis, establishes a system through which        MOGAHA established a one-stop por-
and ministerial unit, and such areas as         posed of four areas of innovation, 10               Since 1998, MOGAHA has promoted            tion, a document tracking system con-         comprehensive information can be col-        tal (www.open.go.kr) for online adminis-
civil application, tax, procurement, and        agendas and 31 projects.                        the exchange of e-documents, along with        nected with the government authentica-        lected, managed and delivered by con-        trative information disclosure, through
customs had begun to be processed elec-             The budget for informatization in 2006      e-approvals, in order to digitize the entire   tion system will be established to prevent    necting real-estate related information of   which citizens can request and receive
tronically, with integrated online services     is US$3.4 billion, of which, approximate-       procedure of document processing in            irresponsibility in document delivery. A      government agencies, and prepares for a      information online without visiting
partially provided. Nevertheless, such          ly US$917 million (26.7%) will be               government agencies. As a result of stan-      supporting system for e-document              new integrated real-estate tax scheme.       offices. In addition, the agencies where
results had not begun to be felt by citizens    invested into e-government implementa-          dardization, e-document systems that           exchange is expected to ensure efficien-      BPR/ISP was implemented for efficient        reference lists are connected to one anoth-
due to the supplier-oriented and frag-          tion and US$9.5 million (2.8%) into nar-        operated among central government              cy, security and reliability in administra-   connection and management of real-           er will be expanded to more than one hun-
mented nature of informatization pro-           rowing the digital divide. The budget           agencies in 2001 were expanded in 2002         tion, along with a paperless environment,     estate related information, along with the   dred, including central agencies, local
jects. Improving work processes had             will be allocated, prioritizing the areas       to include local governments.                  and is to be utilized as a base system in     establishment of the system, and compre-     governments and educational offices, and
been underestimated in digitization, while      that would achieve substantial results              E-approvals are currently being under-     realizing e-government.                       hensive real estate information, including   services for easy access to information
offline-based laws and customs lingered         such as time saving for work processing,        taken in 58 central agencies and 250 local         Local e-government has begun with         actual market prices, housing costs and      and immediate browsing upon request
on. In addition, providing seamless one-        reduction in paper-based documents and          governments, with the adoption of the e-       the informatization of town county and        land value is being provided from 2006.      will be offered to increase convenience.
stop services to citizens seemed to con-        savings in administrative and social costs.     document standard. The rate of e-              district administrations since 1998.          Additionally, an online service system is    By 2007, citizens will have more oppor-
front challenges since information-shar-            The successful implementation of e-         approvals in central agencies amounts to       However, the absence of common and            being constructed to provide real estate     tunities to participate in policy-making
ing among government agencies was hin-          government depends on the perfor-               98.2 percent on average as of June 2006.       standardized systems in city/province         statistics information that can be used      processes by discussing and exchanging
dered in part by an unwillingness to            mance through each task of the e-                   Meanwhile, statistics on e-document        administrations made it difficult for them    anytime by the general public, together      their opinions.

5 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                  KOREA IT TIMES December 2007 _ 5 7
In depth-report

                                                                                                                                                                                                      tures. Game lovers will look                  more polite to have real time commu-
                                                                                                                                                                                                      for a phone that is slim, and                 nication over the phone and make a
                                                                                                                                                                                                      the older generation will look                proper greeting before getting to the
                                                                                                                                                                                                      for the phones that are                       point? But the culture has surely
                                                                                                                                                                                                      accommodating. Three years                    closed its eye to text messaging, mak-
                                                                                                                                                                                                      ago, most public transporta-                  ing it acceptable to drop a line or two
                                                                                                                                                                                                      tion riders slept, read a book,               t o a n y b o d y in th e u s er’s circle.
                                                                                                                                                                                                      or sat still until they reached               Instead of making a phone call to let a
                                                                                                                                                                                                      their destination. Now, most                  friend know you will be ten minutes
                                                                                                                                                                                                      of the population is accompa-                 late, quickly sending a text message
                                                                                                                                                                                                      nied by the mobile phones in                  will help you to be less rude.
                                                                                                                                                                                                      t h e i r d a i l y t r i p s, b e c a u se      Let’s go back a little bit; how did
                                                                                                                                                                                                      their faithful portable pet has               we make an appointment to meet
                                                                                                                                                                                                      plenty features to entertain                  someone when we didn’t have mobile
                                                                                                                                  only grew by 1,000,000, but the                          them. Users can also log onto the                        phones? It was not too long ago
                                                                                                                                  mobile communication subscriber rate                     internet wherever they are and down-                     when people had to set the time and
                                                                                                                                  increased by 12,400,000. Part of this                    load cartoons, games, music, and edu-                    location to meet up together. As
                                                                                                                                  comes from subscribers who subscribe                     cational content. Students no longer                     some of the old movies show, it was
                                                                                                                                  to multiple phones for different pur-                    have to shuffle through vocabulary                       common for older generations to wait
                                                                                                                                  poses. Subscribers who open 3 to 4                       notebooks while they are using public                    a decent amount of time at the
                                                                                                                                  lines are actually increasing. Some of                   transportation. They can download e-                     promised location, sometimes
                                                                                                                                  them open a line for their foreign                       lectures for an affordable price and                     because they arrived too early and
                                                                                                                                  friends since foreigners face many                       watch the content and learn. Another                     other times because of the
                                                                                                                                  restrictions to opening a phone in                       thing that is also popular amongst                       appointee’s delay. The older genera-
                                                                                                                                  Korea. More subscribers who use dou-                     young subscribers is text message ser-                   tions’ patience is no longer some-
                                                                                                                                  ble lines are expected to increase based                 vices. With KTF, for instance, 500                       thing that the younger generation
                                                                                                                                  on the mobiles’ various functions and                    text messages are given a month for an                   practices. People these days make a
                                                                                                                                  service qualities.                                       additional charge of eight dollars.                      phone call to each other before depar-
                                                                                                                                      It is no longer prestigious to own a                 Because of these, the subway now has                     ture and make sure that they are still
                                                                                                     By Chun Go-eun
                                                                                                                                  mobile phone as it once was in the                       a fast mobile phone charger that peo-                    on schedule.
                                                                                                                                  nineties. Although brand new phones                      ple can use for a quick charge. It costs                    The modernists not only sleep and
                                                                                                                                  with the newest embedded technology                      less than a dollar to do so, yet most                    eat with the phone; mobile phone tags
                                     This is the second in a ten part series -- Ed.                                               are still pricy, the price of the standard               prepare an extra battery to be continu-                  along with them anywhere they go
                                                                                                                                  mobile phone is reduced down to an                       ously entertained.                                       like a name tag. The mobile is like a
                                                                                                                                  affordable rate with a subsidy and mar-                     The expansion of the mobile phone                     transformer. Not only does it func-

        his Korean old saying comes            would have imagined that one day they     and older than 60 increased twice as     keting plan. The various payment                         is changing the culture of Korea. For                    tion to allow real time communica-
        from the agricultural days of          would be hearing a phone ring from        much in three years, and development     p l a n s a r e c u st o m i z i n g su b sc r i b e r   Koreans who valued the word respect                      tion, but it works as transportation
        Korea: “A dog’s life beats a           their jean pocket in a public bathroom.   of 3G and USIM technologies are          demand as well. As a result, mobile                      the most, the mobile phone was noth-                     card, TV, mp3 player, game console,
human’s.” As they looked at a dog              The mobile phone, indeed, is the only     boosting the telecommunication mar-      phones serve Koreans as a portable                       ing but a disgraceful object when it                     and school nowadays. Certain web-
playing in the field, farmers came to          object in the world that is guaranteed    ket. With this trend, experts predict    pet. Koreans are no longer bored to                      first came out. Thus, in the nineties                    sites like Cyworld allow making pay-
think that their dogs were faring better       to accompany a person through all         that 100% of the population will soon    wait in line or ride transportation.                     when the phone first came out, those                     ments via mobile phone. The United
than them. But guess whose life beats          their daily activities. From bathroom     be using mobile communication in         How many people are looking down at                      cell phone users who had a ring at                       New Democratic Party recently took
a dog’s these days? Mobile phones’.            to subway, and from bed stand in the      Korea.                                   their cell phones in the subway these                    work or during a meeting had to either                   mobile voting to choose one presiden-
Unlike dogs, mobile phones don’t have          morning to bed stand at night, mobile        According to telecommunication        days? How many people on the street                      kill the ring or answer the phone with a                 tial candidate to represent the party at
to try so hard to be loved or stay by          phones are asked to escort their owners   companies, the mobile communication      walk on as they talk on the phone?                       crouching body and mouth-covering                        the upcoming election.               Who
their owner’s side. All they have to do        and they do so without a fuss. The        subscriber rate was going up slowly      How many people are playing games                        hand. But now that a decade has                          would’ve imagined voting for presi-
is sit and look pretty.                        invention of mobile phones and their      from 35,000,000 in 2004. The number      on their phone while waiting in line at                  passed it is completely natural for the                  dential candidates on the phone?
    In 1996, when mobile phones were           content development are changing the      increased a bit in 2005 setting the      the hospital for an exam? The numbers                    users to either answer the phone or                      Who would’ve imagined using an e-
first introduced to Koreans, they were         culture and lifestyle of Koreans.         record as 38,340,000, and 40,200,000     are increasing everyday. Phones with                     reply by text message during the meet-                   banking system on the phone several
the size of refrigerator and very expen-            1,200,000 new mobile phone sub-      in the year 2006. But in the beginning   different content and functions, there-                  ing, whether it is formal or informal.                   years ago? The mobile phone is 86%
siv e . Th is w a s e i ght ye a rs a ft e r   scribers were inducted in the begin-      of this year the number increased by     fore, are constantly petted and checked                  The phone rings are heard even in pub-                   of the populations’ pet, secretary,
S a ms u n g in v e nt e d a 700g m obi l e    ning of 2007; 86% of the entire popu-     1,200,000 and set a new record on the    on. Those who love music buy the                         lic bathrooms and the phones are                         entertainer, and banker and having a
phone, SH100, for the Seoul Olympics           l a t i on now us es mobile phones .      mobile phone supply rate. From 2001      phone that has mp3 features while TV                     answered with no hesitation.                             great impact both in Korean’s daily
in 1988. Koreans probably never                Subscribers who are younger than 10       to April 2007, the entire population     lovers prefer the phone with DMB fea-                       What about text messages? Isn’t it                    life and traditional culture.

5 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                            KOREA IT TIMES December 2007 _ 5 9
Opinion              Korea Future Forum

                                                                                                                                                                                                                                                      cooperation ways in the years to

Knowledge Convergence Movement
                                                                                                                                                                                                                                                         Third, KFF discussed a series
                                                                                                                                                                                                                                                      of books regarding future predic-

Toward Another Future
                                                                                                                                                                                                                                                      tion and future strategy and coop-
                                                                                                                                                                                                                                                      eration ways in the coming years
                                                                                                                                                                                                                                                      with Dr. Michael Keenan, future
Future-Oriented Thought & Spirit Needed                                                                                                                                                                                                               prediction expert, Manchester
                                                                                                                                                                                                                                                         Fourth, KFF held the future
The following is a contribution by Dr. Kim Seong-tae, President of the Institute of Korea Future Policy and Dean of the                                                                                                                               prediction strategy workshop of
Graduate School of Governance of Sungkyunkwan University -- Ed.                                                                                                                                                                                       the nation and the society by
                                                                                                                                                                                                                  KFF Chairman Oh Myung who           teaming up with the UN Future
                                                                                                                                                 Korea Future Forum inauguration seminar regarding 'Toward        concurrently serves as Konkuk
                                                                                                                                                 Another Future': Foresight and Future Strategy                   University president                Forum on Oct. 2007.
                                                                                                                                                                                                                                                         Fifth, KFF published the first
                                               sion our nation will stretch out, we want       for future prediction based on the enor-         illuminating the problem at issue our academic journal, paper journal, white book among a series of books regarding
                                               to head for another future of our country       mous amount of resources already and uti-        country faces and by presenting new paper and the others document’s publica- the future prediction and future strategy:
                                               centering on these two topics of conversa-      lizing this aggressively on government           alternatives.                                   tion and distribution. Third, national Toward Another Future: Foresight and
                                               tion, i.e., the future and global.              operation. England’s Strategy Unit, the              This Forum wants to start conver- future policy-related research separate Future Strategy. On November 5th, 2007,
                                                   Scientific foresight and policy estab-      U.S. National Intelligence Council,              gence’s effort in a bigger dimension volume and research report publication. KFF inauguration commemorating semi-
                                               lishment based on this are necessary. We        Sweden’s Institute for Future Studies, and       beyond each field’s frame, based on the         Fourth, exchange collaboration with nar was held including inauguration con-
                                               have to equip ourselves with mechanisms         Finland’s Committee for the Future are           future prediction topic of conversation. related academic institutes at home and gratulating keynote speech and special
                                               and stable execution procedures which           those examples. Yet in the case of our           What is necessary for us now is future- abroad. Fifth, related institution’s project         lecture, and presentation and discussion
                                               establish a vision about the future and set     country, the preparation about the future        oriented thought and spirit, global talent’s    propulsion. Sixth, home page composi- by a section.
                                               up consistent policy. Examples of many          prediction is feeble in a national dimen-        nurturing based on this, and creative tion and operation, and newsletter publi-                  In particular, a presentation subject by
                                               policy failures in the past are a circum-       sion.                                            national policy reform and establishment        cation. Seventh, academic research ser- Dr. Kim Seong-tae, president, Institute of
                                               stantial evidence about this.                       It is a self-evident fact that our country   based on scientific future prediction.          vice project support.                        Korea Future Policy KFF garnered many
  Dr. Kim Seong-tae, president, Institute of       Policies which lack proper prediction       is wanting in ability to tackle with such            We have to go toward another future.                                                     interest from the press at home & abroad
         Korea Future Policy KFF               and vision about the future can’t persuade      global change by means of established            Without a new conception’s conversion Progress report                                        with interesting content regarding a direc-
                                               any constituents of a real society whose        government operation system. Therefore,          across the nation at large, there is not a         On August 2006, the Korea Future          tion presentation of national future strate-

         h e p la n ni ng purport of t he      interests are entangled. Such policy caus-      new change and preparation of national           bright future for us. This Forum, Korea         Forum’s preparation activity began. On gy propulsion system in the Republic of
         K o r e a F ut ure Forum (KFF         es even more social conflict alone.             dimensions are necessary.                        Future Forum for the purpose of global Apr, 2007, KFF inauguration general Korea.
         www.koreafuture.org) can be                                                               This Forum wants to investigate the          national strategy establishment, has been       assembly passed by its ratification pro-         At the final part of that day inaugura-
summarized as follows.                         Toward another future                           possibility of spearheading such change          planned based on such pressing problem          cess and secured experts 50 projectors. tion seminar, The future declaration, was
    The future is tomorrow’s history              The importance of the future conver-         first of all in our country’s intellectuals.     consciousness.                                  As the first chairman of KTF, current adapted with chairman Oh Myung’s ini-
which heads toward value. Human                gence technology and convergence                World class intellectuals who lie scattered          The purpose of the Korea Future             Konkuk University president Oh Myung         tiative while all members of the partici-
beings have been unfolding human histo-        knowledge is on the rise and society’s          in our country’s universities, special insti-    Forum can be summarized as follows.             was selected and since then, over two pants were on hand.
ry, creating the future based on practical     connectivity and mutual functions are           tutions, and industrial circles will be able         First, this Forum carries out future pre- days on June 26th and 27th, its inaugura-          The future declaration wanted to pre-
reasons of the inside of a human being.        becoming higher. Today’s international          to display their strengths as the prime          diction expert network and think tank role      tion preparation seminar and workshop sent following direction.
    Considering a topic of conversation,       circumstances in which a wall between           movers of such change.                           for the sake of future generation’s cre- were held.                                              1) Establish government operation
dubbed the future, future foresight holds      countries crumbles down and their recip-            New self-aware movements which               ative, productive future strategy estab-           In this process, Dr. Kim Seong-tae, system to prepare and to unfold
another important historical significance      rocal influence are becoming bigger grad-       include society each field’s intellectual        lishment and future-oriented government         Dean, Graduate School of Governance, national future vision and strategy
at this juncture.                              ually, demands keenly special expertise         convergence and knowledge network’s              operation system’s desirable development        SKKU was appointed as president,                 2) Unfold intellectual network con-
    The future and global are an expres-       about the future prediction and integra-        composition, will allow established spe-         and allowing to come into action.               Institute of Korea Future Policy KFF.        struction and knowledge convergence
sion of survival and prosperity our nation     tion insight in establishing national strate-   cial field’s knowledge to be risen to a new          Second, in establishing national strategy      For the sake of forging KFF interna- movement for the national future
will pursue. Our country’s effort and out-     gy.                                             dimension, based on the future prediction        the Korea Future Forum carries out related tional partnership, there have been fol-              3) Construct future-oriented nation-
come over the last 50 years toward free-          Thus, national future-oriented govern-       methodology. So established knowledge            projects including research to support inte- lowing efforts.                                 al cyber infrastructure
dom, democracy and the grounds of bet-         ment operation system development and           systems get new life power and will              grated insight about future prediction, alter-     First, KFF agreed with Professor Ian          4) Construct national risk control
ter life are facing many boundaries today.     allowing it to become action are above all      change anew into necessary knowledge in          native presentation, and education.             Miles, Manchester University regarding system which can correspond with
    Without the conversion of a new            important. However, when we look back           each national field.                                                                             mutual exchange for possibility research the future environment change
paradigm on the whole across the nation        at our country’s current address, its out-          As a consequence, this intellectual          Major project basic direction                   of government management application             5) Head toward environmentally
and the society at large, our cool-headed      look is not so bright. National policy          alliance will serve as a catalyst which              In the interests of abovementioned of the future prediction field.                       friendly and culture-friendly man-ori-
reality awareness is that we have reached      capacity including political circles            allows policy establishment and execu-           purpose accomplishment, this Forum                 Second, KFF exchanged opinion with        ented future society
a fundamental limit. Since the future          doesn’t meet such requests.                     tion to be attained based on the future          includes following basic direction.             Minister Mr. Stephen Alderidge, England          6) Beef up the future prediction and
means a progressive time our nation pur-          Advanced countries are operating by          vision in government operation, provid-              First, forum, seminar, and internation- Strategy Unit, about national future strat- the future strategy capacity of public
sues whereas global means spatial exten-       forging expert networks and think tanks         ing more future-oriented controversies by        al academic conference hosting. Second, egy and propulsion system and discussed              field and the nation.

6 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                      KOREA IT TIMES December 2007 _ 6 1
Game & Content                       Zio Interactive

                                                                                                                                             (Tong Vang Xien Qi) which is a license      increase proportion of overseas sale
                                                                                                                                             game of the nation’s idol group under the   which is about 15 percent at present to
                                                                                                                                             same name.                                  30 percent by 2010. ZIO has secured
                                                                                                                                                                                         major strongholds in foreign countries
                                                                                                                                             Advancement into overseas                   apparently to secure stable abroad mar-
                                                                                                                                             markets                                     kets.
                                                                                                                                                ZIO signed a contract with China’s          ZIO’s strategy for extending its
                                                                                                                                             leading Internet group Tencent to sup-      business abroad is to establish part-
                                                                                                                                             ply mobile game services in September       nership with major companies in
                                                                                                                                             and is working on porting. ZIO is           those nations rather than setting up
                                                                                                                                             expected to start its service in China in   corporations or branches. After it cre-
                                                                                                                                             December. ZIO plans to provide those        ates stable foundations in terms of
                                                                                                                                             developed by other domestic compa-          sale and recognition, then it will be
                                                                                                                                             nies as well as ones developed by it. If    able to establish corporations or
                                                                                                                                             the first game is launched in December,     branches.
                                                                                                             Peter Byungki Kim,              it will be supplied to China Mobile,           ZIO’s ultimate goal is to make the
                                                                                                     CEO and Founder of Zio Interactive
                                                                                                                                             China’s largest mobile carrier, and         6-billion world population carry more
                                                                                                                                             WAP portal 3G.QQ.com. The company           than one of ZIO contents.

                                                                                                         ketcher, Zio Interactive’s flag-    also has a plan to launch three new
                                                                                                         ship game, was launched at the      games every month.                          Market share              of    Korean
                                                                                                         end of July last year. It record-      Sketcher and Team Up have been           mobile games
                                                                                                  ed over 800,000 downloads in the           launched in the U.S. this year and             The nation’s mobile game-related
                                                                                                  nation alone and has been served in        another two or three games will be          technological power is about half or
                                                                                                  foreign countries including the U.S.       launched next year. Negotiations for        one year advanced compared than for-
                                                                                                  and Europe. It is going to be provid-      this are under way. Those games are         eign countries and this is the most
                                                                                                  ed in China later this year and then in    going to be served in Latin America         appropriate time to attack overseas
                                                                                                  Japan next year. Sketcher advanced to      and Europe as well.                         markets. Overseas mobile game devel-
                                                                                                  the finals of International Mobile            In the meantime, ZIO also is negoti-     opers react surprisingly upon seeing
                                                                                                  Game Award (IMGA) in 2006 based            ating with Japan’s major companies.         domestically developed mobile games.
                                                                                                  on its unique method of progress and       As visible results come out during the      Domestic game developers can take a
                                                                                                  graphic.                                   first half of next year, the Japanese       pride in their performance.
                                                                                                     Another game launched by the com-       people will also be able to enjoy ZIO          Korea’s mobile game industry has
                                                                                                  pany in August, Crazy Family,              games.                                      high technological competition and
                                                                                                  advanced to the finals of GSMA’s              ZIO Interactive has secured over-        planning ability like this, but it still is
                                                                                                  Mobile Award, making ZIO’s games           seas markets in the world’s major           in the early stage in terms of advance-
                                                                                                  receive worldwide publicity once           countries such as the U.S., China,          ment into the world markets. Major

                                                                                                  again. ZIO has won particularly many       Europe and Japan.                           firms recently have sought to expand to
                                                                                                  awards this year and Rubber Band and                                                   overseas markets in various ways such
                                                                                                  Crazy Family were selected Monthly         Planning to lead in post-PC era             as building partnership with local com-
                                                                                                  Best Games in the nation.                      Technological development has           panies or establishing corporations or

                                                       Mobile Gaming
                                                                                                     The Dungeon & Fighter series, a         been bringing down barriers among           branches. They are expected to produce
                                                                                                  mobile licensing version of online         media. Good contents can be served          notable performance sooner or later
                                                                                                  games, has won notable popularity and      through various media. A core trend at      based on their excellent games. Like
                                                                                                  the first and second editions have got-    present, in particular, is combination of   the cases of online games in the past,

                                                       Powerhouse                                 ten a total of over 600,000 downloads.
                                                                                                  The latest third edition of Dungeon &
                                                                                                  Fighter – Heroes has absorbed online
                                                                                                                                             portable mobile instruments like
                                                                                                                                             mobile phones and contents. ZIO can
                                                                                                                                             make mobile hit games any time it
                                                                                                                                                                                         Korea will become a leading player in
                                                                                                                                                                                         the field of mobile games within a few
                                                                                                  gamers as well as existing mobile user     wants using its planning capacity. ZIO         ZIO is going to launch 16 new
                                                                                                  with its unique wire-wireless inter-       is going to spread this to diverse life-    games in 2008; 14 to be developed by
                                                       The following is a contribution by Peter   working type.                              type mobile handsets such as MP3            ZIO, two through outsourcing and
                                                       Byungki Kim, CEO and Founder of Zio           Besides, ZIO also have launched vari-   players and navigations, instead of lim-    four by domestic publishing. They
                                                       Interactive, a leading mobile game         ous games like KBO Baseball 2007           iting it to mobile phones.                  will form a lineup encompassing vari-
                                                       developer – Ed.                            which is an official license game of KBO       ZIO will focus on overseas markets      ous genres like arcade, RPG, sports
                                                                                                  baseball and I Love Dongbangshingi         for the next 10 years. It plans to          and action.

6 2 _ December 2007 KOREA IT TIMES                                                                                                                                                                 KOREA IT TIMES December 2007 _ 6 3
Country Report                        Poland

Close Partner in
                                                                                                                                                         centers as well as modern educational sys-          lish software development institute in Poland.       good opportunities for Wimax which virtually
                                                                                                                                                         tem to keep pace with IT world leaders.                  Needless to say, Korean IT companies are        offers similar features to WiBro.
                                                                                                                                                             Polish government runs special programs         warmly welcome in our country. The influ-

Global IT Dissemination
                                                                                                                                                         for IT centers locating in Poland. Also our         ence on Polish market that I would like to           Q: In terms of IT, please speak about IT
                                                                                                                                                         accession in European Union in 2004 enabled         achieve is mainly transfer of technology and         investment possibilities in Poland for
                                                                                                                                                         allocation of significant sources for setting up    activation of potential Polish IT and software       Korean investors.
                                                                                                                                                         of the activities mentioned above.                  suppliers offering state of the art IT solution          A: Poland, with its market potential
The following is an interview article with Marek Janusz Calka, Ambassador of Poland, on                                                                      Speaking about upgrade of IT areas we can       still at competitive prices. Let me just summa-      belongs to one of key targets for Korean com-
                                                                                                                                                         not forget about Digital Media Broadcasting         rize that the cost of IT engineer in Poland can      panies. Besides, with its increasing ratio of
the occasion of Polish Independence Day which fell on November 11th – Ed.                                                                                                                                                                                         well educated IT engineers available widely at
                                                                                                                                                         and WIBro technologies which are crucial            be 2-3 times lower than corresponding service
                                                                                                                                                         areas of information management in all devel-       obtained in Western European countries.              competitive labor rates, it becomes and ideal
                                                   with increasing GDP and stable business envi-     club, set up to support products and services       oped economies.                                     Therefore benefits from Korean companies             platform for West and East European IT oper-
                                                   ronment secured by low inflation.                 trade of Polish companies, has currently 188                                                            engagement in Poland would be definitely             ations for Korean companies. As already
                                                       Modernization of Polish economy is relat-     members engaged in European and interna-            Q: How much are Korean companies                    mutual.                                              proved by main world players from IT sector
                                                   ed to introducing new technologies in industry    tional projects. Competitiveness of IT export       involved to Poland’s IT industry at present                                                              like ABC Data/Actebis, HP, Microsoft,
                                                   and shifting the share of GDP from old, labor     is however not the only feature of Polish IT        and what is the outlook for them to be able         Q: Please touch upon the commercial possi-           Oracle, SAP or Lucent Technologies Poland
                                                   and material intensive industries to modern,      industry at present.                                to enlarge their market or influence in             bility in Poland Korea’s IT technology &             is not only a sales market or manufacturing
                                                   highly added value sectors.                           The forefront of over 6 thousand IT com-        Poland?                                             products such as DMB&WiBro etc. includ-              hub, but mainly the center of creative ideas
                                                       From this perspective IT industry plays       panies active on the Polish market includes             A: First of all I would like to state my gen-   ing the other IT technology could be applied         and new technological solutions.
                                                   important role for our economy in general. In     both Polish branches of the world’s top corpo-      eral appreciation to Korean IT industry as the      to the citizens of Poland.                               According to Eurostat 2005, Poland offers
                                                   fact, development of IT industry in Poland is     rations like ABC Data/Actebis, HP,                  state of the art technology like DMB or                 A: First of all I should express my word of      larger pool of scientists and engineers in IT
                                                   one of the main goals for Polish government       Microsoft, Oracle, SAP and also Polish com-         WIBro developed by Korean companies is the          congratulations for technological develop-           sector than Czech Republic, Hungary and
                                                   setting up the targets to create Knowledge        panies well known in EU like Action,                highest and fastest widespread world quality.       ment because as far as I know Korea was the          Slovakia combined.
                                                   Based Economy and Information Society.            ComputerLand, JTT Computer, Prokom                  Secondly Korea belongs to world leaders in          first country which officially developed                 Availability of scientists at current R&D
                                                       IT industry belongs to fastest growing sec-   Software, Softbank. It shows that Poland is         several areas like for example internet net-        DMB system and was in fact the first country         centers (almost 500,000 people) makes
            Marek Janusz Calka,                    tor of Polish economy. Development of soft-       well recognized place for investing in IT busi-     work coverage per capita in the society.            to launch DMB in 2005 under National IT              Poland a significant location for upcoming
           Ambassador of Poland                    ware applications, Mobile telephony network       ness but also develops IT solutions using its           All these aspects indicate clearly that         program.                                             Korean IT investments in 2008.
                                                   coverage, use of internet as well as digital
Q: Please state the significance of the                                                              domestic human resources as well as R&D.            Korea and Korean IT business is good bench-             Considering Poland, our country is open              Taking into account all the mentioned
                                                   media broadcasting are also supposed to raise
Poland Independence Day.                                                                             Companies located in Poland offer full scope        marking point for Poland and Polish compa-          for this technology in commercial terms.             advantages of Poland, I will recommend all
                                                   on importance in the coming future. This is
    A: November 11, is the day of highest                                                            of IT services for all type of industries.          nies involved in IT activity.                       Current trials of DMB implementation are not         Korean IT companies to consider investment
                                                   mainly due to the fact that Poland becomes
importance for Polish Nation. In fact this spe-                                                          At the end it should be mentioned that              Concerning involvement of Korean com-           that advanced as in Korea however several            possibilities in Poland and treat our country
                                                   platform for operations for foreign companies
cial day commemorates the November 11,                                                               sales of desktops, notebooks and mobile             panies in IT business in Poland there are at        companies offer already DMB systems for              Knowledge Based Outsourcing (KBO) poten-
                                                   but also raise of Polish based IT business is
1918 when Poland regained independence                                                               phones records dynamics of almost 30%               least 3 points to enumerate:                        automobiles and increase of interest can be          tial. In Research and Development field best
                                                   very well marked indeed.
after 123 years of captivity. To give you brief                                                      annually!                                               Samsung Electronics is developing large         noticed for mobile telephony.                        opportunities exist in the area of centers for
view on European history in 1795 Poland lost           To give you some statistics Polish IT                                                             IT Center in Warsaw (Poland’s capital) with             As you know the development of competi-          design and engineering as well as software
independence being divided by Russia,              industry represents over 2 times higher growth    Q: Please touch upon Poland                         over 500 engineers and IT specialist                tive IT solutions took place in Europe under         development, application testing, application
Prussia (currently Germany) and Austria.           rate than annual growth of Polish GDP.            Government’s interest fields to upgrade             employed. Current scope of activity covers          the name of DVB-H (namely Digital Video              design and implementation. Currently Poland
During 123 years Polish divided Nation man-        Polish GDP growth amounted to 6,2% in             any specific IT areas among others.                 software development for LCD and mobile             Broadcasting – HandHeld) which can offer a           offers already over 200 companies involved in
aged to maintain its origin and national identi-   2006 and is estimated at over 5% in 2007.             A: Among sectors which are of highest           telephony which are produced in neighboring         downstream channel at high data rates which          this business as outsourcing partners.
ty showing strength and unity to its occupants.    This makes IT sector one of the most dynami-      importance for Polish government I should           countries. Warsaw office is undoubtedly 1 of        can be used as standalone or as an enhance-
Currently we celebrate November 11 with            cally developing sectors of Polish economy        definitely mention development of modern            biggest commitments for Polish IT business          ment of mobile telecommunication networks.           Q: Please introduce prominent IT exhibitions
pride and recognition for the generations          and shows that Polish market is still not satu-   software design and implementation cen-             by foreign companies.                               I believe that this is also one of the solution      or conventions in Poland so that Korean
which managed to give us freedom and inde-         rated.                                            ters. First of all, this type of activity creates       Korean based company Humax is                   which could be applied to the citizens of            participants can attend to explore new busi-
pendence.                                              Secondly, according to the forecasts during   products and services with highest added            developing software for setup boxes in              Poland. In fact our market is open for all tech-     ness opportunities.
                                                   next 3 years, the market will continue to grow    value, contributing considerable amounts to         Warsaw. This was the first R&D office in            nologies so the first company to get the license         A: Poland welcomes Korean companies
Q: What is your opinion on Poland’s IT             at the high rate aiming at 10%.                   overall economy. Secondly, it creates tech-         Poland to develop IT solutions for TV               for broadcast is in fact market winner.              with trade and exhibition facilities in main
Industry in general?                                   Practical examples about Polish IT busi-      nological development in other sectors of           transmission systems.                                   Among the mostly needed IT solutions             cities of the country. The tradition of fairs
   A: First of all to answer this question I       ness: Poland has by far the largest number of     the economy enabling and stimulating bet-               LG Philips. Currently this is the biggest       for rapid development I see also UMTS cel-           and exhibition in Poland is as long as 19th
should touch upon Polish economy in general.       Internet users among the new members of the       ter allocation of resources. Thirdly, this          Korean investment in Poland. Investment             lular networks which start operation in              century and developed also into IT conven-
EU accession and rapid reforms of Polish           European Union. Considering the future            type of activity is in line with the govern-        commenced in 2005 will generate over 12,000         Poland from 2009.                                    tions and shows. Korean companies interest-
economy including privatization of industries      growth it offers also the highest potential due   mental program towards knowledge-based              direct manufacturing jobs, together with LG             I also see great potential in further applica-   ed in Polish fairs can search several recom-
and inflow of foreign direct investments gave      to society size larger that all new member        economy (KBE). Importance of IT related             suppliers. Production of LCD monitors which         tion of Broadband Wireless Internet. Here            mended databases like www.targi.com and
us the position of the economic leader of the      states combined.                                  industry requires outstanding qualifications        represent highest technology will soon require      again there is a great chance for Korea to com-      www.polfair.com.pl. Both sides are avail-
Central Eastern European region. Currently             Recently Poland became active producer        and skills. For Polish economy it means             development of IT solutions on site, so I deeply    mercialize its inventions like WiBro solutions.      able in English language and offer updated
Polish economy is considered as modernized         and exporter of IT solution. The IT exporter      development of research & development               believe and encourage LG authorities to estab-      Among others, I am deeply convinced about            information about exhibition profiles.

6 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                           KOREA IT TIMES December 2007 _ 6 5
Events Sketch                        PPS

A Paragon of e-Government Usage
                                                                                                                                         But now, KONEPS secured operation         operation commission contract innova-
                                                                                                                                      stability by a long-term contract, con-      tion attempt, the press reported: “It is
                                                                                                                                      trary to the case for annual service         expected to be linked to e-Government
                                                                                                                                      replacement.                                 service’s quality ultimately and our
An exemplary IT operation commission                                                                                                     By reflecting operation process’s
                                                                                                                                      improvement into next year operation
                                                                                                                                                                                   country SI business circles competitive-
                                                                                                                                                                                   ness boost as it is diffused to public IT
                                                                                                                                      plan, KONEPS brought about obstacle          service at large and is established as a
                                                                                                                                      minimization and customer satisfaction       pan-governmental IT service standard
                                                                                                                                      improvement through effective system         operation model.”

        he PPS (Public Procurement                                                                                                    management, Kwak said.                          The press further said that PPS
        Service, www.pps.go.kr) of                                                                                                       In regards to major performances of       allowed domestic barren IT outsourcing
        KONEPS (Korea On-line E-pro-                                                                                                  KONEPS, he first of all named that this      (ITO) market to bud by outsourcing this
curement System) is emerging as a                                                                                                     system was able to develop as a world-       KONEPS system operation.
paragon of home and abroad institu-                                                                                                   wide Best Practice by developing conve-         In connection with tasks in the years
tions, needless to say its diffusion                                                                                                  nient and diverse customer-oriented con-     to come, Oh said: “PPS is in the van of
groundwork preparation into public                                                                                                    tent such as Ubiquitous technology and       pan-governmental IT service operation
organizations.                                                                                                                        Web services and by means of system          innovation such as ITSM construction or
   PPS’ KONEPS civic operation com-                                                                                                   improvement like e-procurement’s sta-        advancement-model operation commis-
mission project, which was introduced in                                                                                              bility and security strengthening.           sion, but more aggressive efforts are         Director Kwak Young-hee, Information
the van of not only civic enterprise, but                                                                                                By means of advanced IT operation         needed like consulting commercializa-          Management Team, PPS presents
                                                                                                                                                                                                                                   KONEPS operation commission
also internationally, pays off greatly.                                                                                               system introduction of KONEPS and            tion or knowledge-model IT contract              innovation performance report
   From its seminar regarding                                                                                                         automation system construction, system       consulting service development.”
KONEPS’s operation commission                                                                                                         operation’ stability and confidence have
example study held on November 14 in                                                                                                  been boosted, the director said.             IT Governance needed                             With regard to its operation outcome,
Seoul, A member of PPS said that                                                                                                                                                       Through his presentation regarding       Kim noted: “KONEPS has boosted pub-
“KONEPS has overcome the doubts of
                                               An example study seminar of PPS KONEPS operation commission, held on Nov. 14
                                                                                                                                      The best e-Government model                  ISO2000 certification and ITSM con-          lic procurement’s transparency,
public IT service operation commission,                                                                                                  Concerning advanced operation com-        struction example, deputy director Kim       improved procurement administration’s
which has been raised continuously from      KONEPS’s operation commission sys-        KONEPS’s operation commission inno-            mission project’s example report, pro-       Eul-sig, Information Management Team,        productivity and efficiency by reducing
related business and academic circles in     tem in 2005, operation commission scale   vation performance report, director            gram coordinator Mr. Oh Yeon-chil,           PPS, introduced: “KONEPS is a pan-           annual 4.5 trillion won worth, and haul-
the past.”                                   has continuously increased thanks to      Kwak Young-hee, Information                    Information Management Team, PPS,            governmental e-Procurement system            ing civic e-Commerce development by
   A PPS official responsible for            continuous service improvement and        Management Team, PPS, said that “the           pointed out: “For KONEPS, it is neces-       which 36,000 public institutions and         diffusing e-Commerce infrastructure.
KONEPS’s operation explained that “as        additional development projects.          PPS has boosted KONEPS’s stability,            sary to secure operation’s efficiency        170,000 enterprises are using, allowing          As a result, international community
a result of the PPS introduction of inno-    However, by introducing a performance-    external and in-house confidence by            through operation organization’s consol-     each notch institutions and enterprises to   is recognizing KONEPS as the best e-
vative price calculation and its operation   oriented contract management system,      means of introducing performance-ori-          idation and manpower’s rearrangement.”       carry out procurement affairs on-line if     Government model. Moreover,
commission’s operation system in late        the PPS became efficient in budget man-   ented operation commission contract               Furthermore, he said that standard-       they hold PC alone connected to              KONEPS serves as an object of bench-
2005, the PPS’s service has gained           agement, according to its officials.      system and constructing ITIL-based             ized operation procedure is insufficient     Internet.”                                   marking from several countries in the
KONEPS’s operation stability and effec-         The service has concluded a three-     ITSM (IT Service Management) sys-              to secure stability and confidence about         KONEPS’ major functions include          world and is assessed as a representative
tive budget management.”                     year long-term contract since the PPS     tem.”                                          service operation.                           the whole procurement affairs online         example of Korea e-Government ser-
   In fact, despite the continuous           introduces its operation commission          Accordingly, PPS’s vision is to serve          Nevertheless, Mr. Oh named as             dealing, One-Click purchase support          vice, Kim presented.
increase of KONEPS users, customer           system in 2005, paying attention to       as the best public material resources pro-     regarding staple outcome in the mean-        through E-Catalogue [shopping mall],             Professor Hwang Kyung-tae,
satisfaction appears to be steadily          long-term operation efficiency and        curement and management-specialized            time that KONEPS has acquired                and One-Stop service embodiment con-         Dongguk University, advised IT gover-
improving KONEPS’s operation stabili-        performance stability. Thereby, out-      institution by increasing KONEPS sys-          BS15000 certification on November            nected to 80 external institutions such as   nance development direction for PPS by
ty has been secured, and the service         sourcing business providers can result    tem’s stability and efficiency, boosting       2005 for the first time for public organi-   the     Ministry      of    Government       saying that for more systematic IT man-
obstacles have diminished.                   in qualitative improvement of the ser-    KONEPS service’s confidence level,             zations and operation commission inno-       Administration and Home Affairs and          agement, IT management system con-
   According to the PPS’s statistics, user   vice in the long run, according to PPS    and by establishing an e-Government            vation also was adapted as e-                finance institutions.                        struction including EA, PPM etc. and
increase rate appeared to be 190,000 in      officials.                                service operation’s exemplary case,            Government excellent example.                    He boasts that KONEPS is the largest     efforts for IT governance mechanism
2004, 220,000 in 2005, and 240,000 in                                                  according to Kwak.                                What’s more, Oh said: “PPS’               e-marketplace through which yearly 44        construction are needed.
2006. Nevertheless, customer satisfac-       Many years contract mode                     By means of many years contract             KONEPS has provided a model for the          trillion won (US$47.8 billion) is dealt,         He further proposed that for IT man-
tion degree appeared to be 74.5% in             The PPS, on the other hand, held a     mode, KONEPS was able to improve its           sake of competitiveness strengthening of     180,000 persons visit every day, and         agement process/system’s construction,
2004, 76.8% in 2005, and 80.3% in            seminar regarding KONEPS’s operation      service quality gradually, Kwak said.          domestic IT service industry plus cus-       approximately 140,000 documents are          IT governance is necessary and continu-
2006. KONEPS’s obstacle rate also has        commission on November 14 to recertify    For example, accumulated knowhow uti-          tomer satisfaction degree improvement        transacted online. On top of that, 6 tril-   ous/effective change management is
been diminished by 0.11% in 2004,            KONEPS operation commission’s stellar     lization was difficult in the past by short-   through customer-oriented service oper-      lion won (US$6.5 billion) is dealt           needed for the settlement of IT manage-
0.05% in 2005, and 0% in 2006.               performance over past three years.        term contracting and frequent change of        ation improvement.”                          through shopping mall and e-bidding          ment process/system whose propulsion
   Since the PPS has introduced                 In a presentation regarding            the operator.                                     In conjunction with such PPS’ bold        rate is 93%.                                 is under way.

6 6 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                       KOREA IT TIMES December 2007 _ 6 7
Events Sketch                        World Toilet Association

                                                                                                                                             required to remain in the Republic of                  About 1.8 million
                                                                                                                                             Korea. This is definitely a bid for Korean         people die every year
                                                                                                                                             bureaucracy to control the toilets of the          from diarrheal diseases
                                                                                                                                             whole world. The constitution also includ-         that are mainly blamed
                                                                                                                                             ed definitions of words associated with            on inadequate sanita-
                                                                                                                                             shitters, such as an official definition for       tion and poor hygiene,
                                                                                                                                             Toilet Culture and Quality Toilets. For the        the World Health
                                                                                                                                             curious, Toilet Culture is a term related to       Organization's regional
                                                                                                                                             toilets which incorporates basic facilities        director for the Western
                                                                                                                                             for relief, cleanliness, quality of life, public   Pacific, Shigeru Omi,
                                                                                                                                             health and sanitation, efficient use of            told the meeting.
                                                                                                                                             water, and protection of the environment,              The majority of
                                                                                                                                             and human dignity to be accorded to                these deaths occur in
                                                   Opening ceremony of the Inaugural General Assembly of the World Toilet Association 2007
                                                                                                                                             everyone.                                          Asia and 90 percent of
                                                                                                                                                 The World Toilet Association is a truly        the fatalities are chil-
                                                                                                                                                                                                                              Opening ceremony of the International Toilet & Bath Expo

International Cooperation in
                                                                                                                                             international organization with three mem-         dren under the age of
                                                                                                                                             bership categories. First are association          five, he added.
                                                                                                                                             members which represent their respective               “Just imagine the number of children Association seriously. So seriously, in

Bathroomic Technology
                                                                                                                                             countries and participate in national toilet       whose lives could be saved through simple fact, that he has built his house to resemble
                                                                                                                                             associations. The second are government            low-cost interventions in sanitation and a toilet and be a museum of bathroom-
                                                                                                                                             members which are involved in the gov-             hygiene,” Omi told the meeting.               related advances and earned the name Mr.
                                                                                                                                             ernmental bodies of participating nations.             The United Nations has declared 2008 Toilet in the process. Sim Jae-duck called
Focus on the porcelain foundations of civilization                                                                                           The third are corporate members which are
                                                                                                                                             representatives from inter-governmental
                                                                                                                                                                                                the “Year of Sanitation” and is calling for a his toilet domicile “Haewoojae,” which
                                                                                                                                                                                                renewed effort to improve sanitation and      aptly means “a place where one can solve
                                                                                                                                             international organizations, civic organiza-       hygiene facilities, especially in developing one's worries.”
                                              lion people worldwide who lack access to        assembly. This is democratic bureaucracy       tions, academic institutions, and toiletry         countries.                                       The two-storey, 418.72 square meter
                                              proper rest rooms.                              at its finest.                                 industries.                                            Several charities also marked World structure is made of steel and concrete and
                                                  Over the years, according to WTA                There were many notable representa-            Altogether about 1,300 people from 60          Toilet Day on Monday by launching interna- took US$1.1 million and six months to
                                              materials, Korea has been heralded by the       tives from international organizations pre-    countries participated in the Inaugural            tional campaigns for more hygiene aware- build. It boasts of posh amenities such as
                                              international press for having achieved a       sent at the conference, including Shigeru      General Assembly. About 1,300 people               ness and investments in toilet facilities.    deluxe toilets and a whirlpool bathtub. It
                                              toilet revolution. The improved toilet          Omi, WHO Regional Director for the             pledged to start a toilet revolution to help           “The funding needed is not overwhelm- even has a grand staircase.
                                              facilities in Korea are said to have made       Western Pacific; Vanessa J. Tobin, Deputy      spread a world relief movement that will           ingly large, but the return is immense,”         The main entrance is through a roof
                                              toilet facilities in Korea enjoyable for all.   Director for UNICEF Programme                  help the 2.6 billion people around the             said Vanessa Tobin of U.N. children's balcony around the rim of the bowl. A
                                              The World Toilet Association is an              Division in New York; Chung Rae Kwon,          world that live without toilets, according to      agency UNICEF. “Political support is unique showpiece bathroom is at the cen-
                                              international organization committed to         Director of UNESCAP Environment &              a recent study by the World Health                 extremely important. Advocacy for this ter of house. A motion sensor activates
                                              building and developing toilet facilities       Sustainable Development Division;              Organization. This is no laughing matter,          issue is a high priority.”                    classical music when guests enter.
                                              and related technologies in order to eradi-     Hubert         Gijzen,    Director      and    because these people are exposed to dis-               According to the United Nations,             Sim tore down his old home to put up
                Sim Jae-duck,
 President of the World Toilet Association    cate suffering and infectious diseases          Representative of the UNESCO Office in         ease due to the inadequate restroom and            spending US$10 billion a year could halve     the odd-shaped house, in his bid for better
                                              caused by poor toilet conditions. At the        Indonesia; Murat Sahin, Water Sanitation       hygiene facilities that they are forced to         the proportion of people without basic toi- hygiene and sanitation not only in South

         large 20 foot tall banner was        same time, the WTA seeks to spark more          and Hygiene Specialist for UNICEF; Don         use. In addition, inadequate facilities can        let facilities by 2015, and Tobin said this Korea but also worldwide.
         proudly displayed at the beginning   toilet revolutions throughout the world. In     Rohrmann, Director of UNICEF Office of         cause contamination of drinking water,             investment would net an estimated US$84          Only the moneyed can stay overnight at
         of the Inaugural General             order to do this, the WTA plans to collabo-     Asia and Pacific; Jun Hai Kyung,               which leads to approximately 2 million             billion in savings from improved public the toilet house. An overnight stay costs
Assembly of the World Toilet Association      rate with communities, local, regional, and     Fundraising Specialist of UNICEF in the        deaths each year.                                  health and better living conditions.          staggering US$50,000 but visitors can
(WTA). Included as decorations on the         national governments, international bod-        Office for Japan and the Republic of               “It is regrettable that the matter of defe-        In some cultures, the solution requires   check out the facility for a minimal dona-
banner were many different names for toi-     ies, and the media. They even have an           Korea; and Darren Saywell, Development         cation is not given as much attention as           very little water, as is the case in sub- tion of US$1.00. All the proceeds will go
lets from around the world. “Throne,”         eight-fold plan.                                Director for the International Water           food or housing,” Sim Jae-duck, the asso-          Saharan Africa where ash on top of a pit is to the Korea Toilet Association and will be
“Outhouse,” and “Shitter” were promi-             But to carry out all that, the WTA needs    Association.                                   ciation's South Korean head, told the meet-        often all that is needed, she said.           used to fund the improvement of toilet
nently displayed in large, pastel colors      leadership. The meeting of this Inaugural           The constitution of the WTA which          ing at its recently opened lavatory-shaped             “It is very important to remember most facilities in developing countries.
behind the opening speaker. To the            General Assembly was designed to select         was chosen included general principles         headquarters south of Seoul.                       people who don't have access are poor            The toilet was officially unveiled in the
rhythms of a percussionist beating on toi-    true toilet leaders for the international       about the organization, such simple facts          Sim, a lawmaker nicknamed “Mr.                 people living in rural areas,” Tobin added.   province of Gyeonggi-do on Sunday for
lets, dozens of government delegates and      organization. The agenda included adop-         as the name, objective and purposes. It        Toilet,” said some 2.6 billion people                                                            the inauguration of the World Toilet
United Nations representatives began two      tion of a constitution, election of a presi-    also included decisions for the headquar-      worldwide do not have access to proper             Living in the outhouse                        Association “Toilets stand central to peo-
days of talks in the South Korean capital     dent, officials, and board of directors, and    ters location and profit-oriented endeavors.   toilet facilities, with potentially fatal con-         Mr. Sim Jae-duck has taken his role as ple's lives,” said Sim, whose popularity
Seoul on improving toilets for the 2.6 bil-   scheduling the second WTA general               The headquarters were specifically             sequences.                                         Korean head of the World Toilet has made him a legislator.

6 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                       KOREA IT TIMES December 2007 _ 6 9
Events Sketch                        Chungnam Display 2007                                                                                 GStar 2007

                                                                                                                                                                                                          Tough Competition in
Liquid Crystal Valley                                                                                                                                                                                     Competitive Online
                                                                                                                By Matthew Weigand
                                                                                                                                                                                                          Games                                                        By Chun Go-eun

        he Crystal Valley Conference           high definition LCD display set up to        full daylight, and suitable for advertise-
        and Exhibition was held from           stand like a mirror. The LCD faux-mir-       ment in all types of weather.                                                                                                                   days of the program, 200 sessions of Biz
        November 6 to 8 at Dankuk              ror, developed by Samsung, is touch-sen-        As the display industry continues to                                                                                                         Matching are scheduled by the GSTAR
University in Cheonan, Chungcheong-            sitive, and a 3D virtual mannequin is dis-   innovate, the innovation spills out into                                                                                                        Organization Committee. These sessions
namdo. The conference included a gym-          played on its surface. Users can navigate    other industries with other possible appli-                                                                                                     are between major foreign and Korean game
nasium's worth of booths and dis-                                                               cations. For instance, IONES, a lead-      Tabula Rasa, developed by an American for a Korean game publisher to be released in Europe       companies. From the 8th to 9th, the Korea
plays from the display industry. All                                                            ing manufacturer of LCD displays,                                                                                                           Game Conference (KGC 2007) is held in the

manner of technical details of liquid                                                           has developed a new kind of welding               he international game exhibition          Entertainment, Yedang Online, NHN, SKT,         Conference Room on the second and third
crystal displays were on bawdy dis-                                                             technique for joining together differ-            GSTAR 2007 (www.gstar.or.kr) has          T3 Entertainment, G Pax, Neowiz, CJ             floor. This is Asia's largest game conference
play for even the untrained eye to                                                              ent types of metals. The technique                started its 4 day rave at KINTEX,         Internet, NTreevsoft, Uniana, Joymax, and       this year and is hosted by the Korea Game
ogle. Also, new innovations in the                                                              involves spinning a round bar of one      Ilsan on November 8. GSTAR is hosted by           On Net. Foreign exhibiting companies            Developer's Association. Gamepot,
display industry and new technolo-                                                              type of metal such as cooper and          the GSTAR Organization Committee                  include Microsoft, CryTek, CDC Games,           Tencent, Outspark, CNi and eWave are
gies are also available to see.                                                                 pressing it against a stationary bar of   chaired by Hong Gi-wha and sponsored by           Shanda, Tencent, and Gamepot. Taiwan,           scheduled to give lectures on the current sta-
    The most interesting thing that                                                             equal dimensions, but of another type     the Ministry of Culture and Tourism and the       Thailand, England and Finland have also         tus of the international game market and the
sticks out about this conference is the                                                         of metal such as tin. At a high speed     Ministry        of     Information        and     sponsored pavilions to showcase their coun-     newest technologies.
growing number of 3D display com-                                                               of revolutions, the two metals fuse       Communication. The slogan of this year is         tries' companies. On the show floor tradi-
panies in the display industry. It used                                                         together. After cooling, the resulting    Exciting Games, Growing Business. The             tional arcade companies such as IR Robot,       Tough competition
to be that only one or two booths at                                                            fused bar is trimmed down and used        main focus of this third exhibition is to set a   D Gate, and Komuse are showcasing their             NC Soft introduces AION, an
any given conference would be dedi-                                                             in LCD displays. The company also         firm foundation for the exhibition to rein-       rides and antique arcade machines like          MMORPG, and the first person shooting
cated to three-dimensional displays.                                                            uses the technique to carve grooves       force differentiated business support policies    merry-go-rounds and gopher punching.            game Point Blank. They are also introduc-
However, at this conference there is a                                                          into a solid sheet of copper. The         to make a place for a game culture festival.      E3Net and Futuremark, mobile gaming             ing two children's games: Punch Monster
small 3D movie theater that plays a                                                             grooved copper is then used to make                                                         companies, have their own booths as well.       and Dragonica. JC Entertainment's new
short clip every 15 minutes, and there                                                          liquid-cooled heat sinks for various      Participation of 150 companies                        Korea academic institutions are well rep-   game, Aeronuts, is about sky based combat
are several 3D companies with inno-                                                             display technologies. But the revolu-     from the globe                                    resented at this show. Sogang University,       in the virtual past of early 20 century. The
vative products available. The most                                                             tionary friction-welding technique           A total of 150 companies around the            Hongik University, College of Korea             company has coined a new word, skylish, to
remarkable among them is NDIS, or                                                               can be used in any number of other        world are participating this year. There are      Information Technology and Chungkang            describe the games' unique feel. If that's not
Next Displays, which has developed                                                              industries that need alloyed bars of      89 companies on the show floor and 67             College of Cultural Industries are some of      enough flying for you, they made another
both 3D displays and flexible displays,                                                         metal.                                    companies in the business hall. An export         the 18 Korean participating universities. The   flying game called Heroes in the Sky, about
and is showcasing both products.                                                                   Judging from this Exhibition, dis-     consultation session called Global Business       foreign counterparts are Academy of Art         air combat in World War II. A third game,
Their 3D display technology, which                                                              plays are growing to be larger, thin-     Meeting in Korea includes 97 companies            University, Garnegie-Mellon University, and     PRG Ghost X, is a story of a hero fighting
they refer to as Barrier LCD, is a                                                              ner, more expensive and able to dis-      from 17 countries. Notable Korean online          Nippon Engineering College. They make up        against the ghosts in a modern oriental city.
glasses-free display technology.                                                                play 3D images. The trends here are       companies are Nexon, NC Soft, JC                  the Academy Hall in the show.                   Nexon takes up the largest booth in
However, viewers must take care where                                                       not really surprising, but nevertheless are                                                                                                     GSTAR. It is exhibiting 8 games including
they stand in relation to the display,         a series of menus by touch and place dif-    interesting to see as they develop. One                                                         Serious side of GSTAR                           SP1, Project Heroes, Combat Arms,
because some angles are severely distort-      ferent sets of clothing on the mannequin.    wonders when the new revolutionary dis-                                                             GSTAR Investment Meeting is hosted          Elsword, and Slapshot Underground. NHN
ed. There are more than five different         They can also rotate the virtual dress-up    play technology will hit the market, but                                                        by the Korea Game Industry Agency and the
                                                                                                                                                                                                                                            displays FPS Wolf Team, Package Service
places where a viewer can see the LCD          doll and zoom in and out. The Samsung        there is no sign of it yet. There are some                                                      Korea Trade Investment Promotion Agency
                                                                                                                                                                                                                                            Game Pack, which is a new kind of casual
display and get a clear picture, and thank-    booth girl said that the innovation can      whispers, however, that the new method                                                          (KOTRA). One on one business meetings
                                                                                                                                                                                                                                            game. They also exhibit a rollercoaster rac-
fully one of them is precisely in the front.   help people to choose what kinds of          of display will not be 2D, or 3D, but                                                           between international venture capitalists and
                                                                                                                                                                                                                                            ing game called GoGocing, and another
The company has developed 3D displays          clothing they want to buy. Next to the       holographic technology. Holographic                                                             Korean game companies are scheduled at
                                                                                                                                                                                                                                            role playing game called Spot Aero RPG
as computer monitors up to 19 inches, for      70" LCD was an 84" LCD as well, dis-         tables will be the wave of the future. But                                                      this meeting. Notable international strategic
                                                                                                                                                                                                                                            R2. SK shows Black Shot, Gongbak, and
notebooks, PMPs, and UMPCs.                    playing the graphical version of bus stop    will the current market leaders be able to                                                      and financial investment companies include
                                                                                                                                                                                                                                            Dinomachia, and casual network mobile
    Another interesting innovation that        posters. The tag next to it said that the    make the switch between the two? Only                                                           HSBC Capital, Daiwa Capital, Intel Capital,
stands out at this conference is a 70" fully   light was strong enough to see even in       time can tell.
                                                                                                                                            3D Games, a Hong Kong based company,
                                                                                                                                                                                            JAFCO and THQ. Also during the four             games featuring 3D graphics.
                                                                                                                                            has commercialized glasses-free 3D display
                                                                                                                                            technology for computer games

7 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                     KOREA IT TIMES December 2007 _ 7 1

Differences between Korean,
EU Patent Laws
                                                                                                            By Matthew Weigand

       he Korean patent office, while       “welcome readiness” to keep the              manufacture of generic medicines” and
       now one of the largest and most      Parliament abreast of the negotiations       would have an impact on “access to
       advanced governmental offices        by providing it with confidential docu-      affordable drugs for crucial life-saving
worldwide, has a short history. The         ments and briefings.                         therapies.”
Korean Patent Law was enacted in               EU officials are particularly eager to       But the amendment was rejected by
December of 1961. It has undergone          open up the pharmaceutical markets in        a majority of the committee. The report
many changes since that time in             Korea to Western imports. At present,        will now be submitted to the entire
response to the changing conditions in      Korea does not recognize the autho-          785-member assembly for its approval.
industry and intellectual property, both    rization of drugs that have been tested         Korea is among the countries that
domestic and international. The most        and certified outside its borders.           pledged last month to take part in
recent amendments were attached in             In September, EU officials proposed       efforts to establish an Anti-
July of 1996. They were put in to har-      that Korean drug regulators should be        Counterfeiting Trade Agreement
monize Korean patent law with the           legally obliged to respect the so-called     (ACTA). The 27-country EU, the
Trade-Related Aspects of Intellectual       data exclusivity enjoyed by pharma-          United States, Japan, Mexico, New
Property Rights (TRIPs) Agreement set       ceutical firms for a number of years.        Zealand and Switzerland also have
up by the World Trade Organization.         Data exclusivity covers the length of        agreed to take part in those efforts,
Patents have a twenty year lifespan.        time which information used to make a        designed to crack down on the alleged
   Korean patent law has a history of       medicine under patent cannot be used         flouting of copyrights and patents on
being lax. Because of this, patent law      by manufacturers of generic drugs            everything from luxury goods to chem-
is an integral aspect of any Free Trade     without the rights holder’s permission.      icals.
Agreement discussion with another              David Martin, a Scottish Labour              Separately, European Trade
country. For instance, South Korea has      member of Parliament (MEP) who               Commissioner Peter Mandelson said
been urged to strengthen its intellectual   drafted the report on Korea, said that       this week that counterfeiting can have
property rules in order to sign a free      the barriers to pharmaceutical exports       lethal consequences.
trade agreement with the European           there “need to be addressed.”                   “When people reach for chemicals
Union.                                         Still, he argued that no clauses          that are fake or medicines that are not
   Talks are underway between the EU        should be inserted into the agreement        real, they are at a very great risk of
and the Seoul government aimed at           that would hinder Korea from availing        killing themselves,” he said. “This is
achieving a far-reaching liberalization     itself of flexibilities in the World Trade   not just about Gucci handbags in fake
of commerce between the two sides.          Organization Agreement on Trade-             markets in Shanghai. It is a real life and
   In a report approved on 20               related Aspects of Intellectual Property     death issue.”
November        by    the     European      Rights (TRIPS), which allow develop-            The Commission recently reported
Parliament’s international trade com-       ing countries import cheap generic ver-      that 2.7 million allegedly counterfeit
mittee, the enforcement of IP rights in     sions of patented medicines for public       medicines were seized at EU borders
Korea is described as a priority for a      health reasons.                              last year - an increase of 384 percent
successful accord.                             French Green MEP Alain Lipetz             from 2005.
   The negotiations are being conduct-      proposed an amendment to Martin’s               The European Alliance for Access
ed by officials with the European           report urging that “onerous and undue        to Safe Medicines, a group claiming to
Commission, rather than the                 requirements to patent protection with       lobby for patient’s rights, said this
Parliament, but the latter institution is   a bearing on public health” should not       week that there is evidence of counter-
expecting to be asked to give its assent    be included in an eventual agreement.        feit medicines being a problem
before an agreement comes into effect.      Data exclusivity of six to ten years         throughout Europe and not just in
The committee’s report said that            should be avoided, Lipetz added, as          Eastern Europe, as is commonly
Commission officials have shown a           this “would considerably delay the           believed.

7 2 _ December 2007 KOREA IT TIMES
Book Review                    Digital Korea

                                                                                                                                                                                                                                                   electronic transactions place the most
                                                                                                                                                                                                                                                   advanced digital societies like South Korea

                                                         Digital Korea :
                                                                                                                                                                                                                                                   particularly at risk. Thus the government
                                                                                                                                                                                                                                                   initiated a Preparation of Countermeasures
                                                                                                                                                                                                                                                   against Cyber Terror Background and

                                                         Chapter 7, Electronic
                                                                                                                                                                                                                                                   Overview to ensure stability. A security ini-
                                                                                                                                                                                                                                                   tiative has been in place, since 1996 and in
                                                                                                                                                                                                                                                   2002 the Integrated Security Control Center

                                                                                                                                                                                                                                                   was built with 24 hour monitoring to share
                                                                                                                                                                                                                                                   attack information among security person-
                                                                                                                                                                                                                                                   nel in real time.

                                                                                                                                                                                                        Jim O’Reilly is an international tech      Where did the money come
In August of this year, two noted experts on the Asian information technology industry, Tomi Ahonen and Jim                                                                                              specialist supporting the Korean ICT      from?
O’Reilly, published a book with Futuretext, Inc., about the budding digital Cultural Revolution occurring in                                                                                                      industry in London                   The rapid digitalization has been a fully
South Korea. The Korea IT Times published a one-page review in our August edition. In cooperation with the                                                                                         achieved with an unprecedented level of         committed and well planned investment,
authors and Futuretext, this magazine will publish a series of four excerpts from different chapters of this                                                                                       collaboration. Government has laid the          implemented nationwide and now known
book. This second excerpt is from Chapter 7 -- Ed.                                                                                                                                                 foundation, supported the initiatives and       as the world’s most advanced digital infras-
                                                                                                                                                     Tomi T. Ahonen is author of 4 bestsellers
                                                                                                                                                                                                   when necessary, also funded the early           tructure. How was this achieved? Where

                                                                                                                                                     including Communities Dominate Brands
         he internet has revolutionized almost   successfully completing eleven major pro-         Korean digital society is taxation. More                                                        stages of the process. Absolutely vital has     did the money come from?
                                                                                                                                                              who lives in Hong Kong
         every industry and human activity       jects initiated in 2001 to form the basic foun-   than four out of five tax returns are pro-                                                      been the close cooperation of industry and          Much of the Digital society success can
         from consuming music and books to       dation for the electronic government, in 2003     cessed online. The Home Tax Service sys-        housewives. Only by enabling the full soci-     economy. Successful community service           be attributed to systematic investments and
user-generated content and community             selected 31 follow-up projects and estab-         tem (HTS) started using electronic tax filing   ety to gain from the digital benefits can the   provider collaboration is a key ingredient in   initiatives in information technologies and
behavior. Most industries have rapidly           lished an ‘e-Government roadmap’ to guide         services in 2002. Electronic filing for VAT     nation truly become a full Digital Korea.       remaining advanced in this field.               telecommunications. A good example is
embraced digitalization for a competitive        the nation and coordinate further activities.     taxes currently amounts to 73.6% as of                                                                                                          the money collected from mobile telecoms
                                                                                                                                                                                                       A fascinating example was the SMS
advantage. Governments overall have been                                                           January 2006, while corporate taxes and         Digital etiquette                               campaign by then candidate, now President
                                                                                                                                                                                                                                                   spectrum allocations. In some countries
rather slow at pursuing “e-Government” ini-      Educated employees                                income taxes account for 96.9% and 81.2%.           With new opportunities, the threats of
                                                                                                                                                                                                   Roh of South Korea in the elections of
                                                                                                                                                                                                                                                   licenses were given out for almost free. In
tiatives. South Korea took an early interest         A digitally empowered population needs        Even more amazing is that all the tax related   chaos and confusion may also occur and                                                          other countries the license fees were treated
                                                                                                                                                                                                   2002. His campaign sent out 800,000 SMS
in a Nationwide Digital Blueprint and its        to be well educated, and digitally connect-       activities can be accomplished via the inter-   understanding the role to be played in                                                          as a windfall benefit reducing the national
                                                                                                                                                                                                   text messages to spread his political mes-
benefits for government and citizen. In vari-    ed. It is admirable how many South                net and the cell phone. Not limited just to     ensuring the transition does not cause                                                          deficit. In South Korea all revenues from
                                                                                                                                                                                                   sage to the electorate. Its reach was consid-
ous surveys the e-Government initiatives         Korean’s engage in self improvement.              taxes, by 2004 the government was issuing       strains to society is clear in South Korea.                                                     telecoms spectrum licenses were strategi-
                                                                                                                                                                                                   ered the broadest political use of text mes-
comes out on top worldwide. The architect        Typical leisure time activities include learn-    393 types of civil petition and processed       For example, in February 2006, the govern-                                                      cally reinvested into the information tech-
                                                                                                                                                                                                   saging in electoral politics at the time.
for many of these successes is the Ministry      ing language skills such as English through       4,000 types of civil guides.                    ment released a 256-page “IT Ethics” text-                                                      nology and telecoms development .Many
of Information and Communication (MIC),          online training and on courses delivered via          The public logistics sectors are all on-    book for junior and high school students.       Since then SMS text messaging has become        digital initiatives have been founded on a
a powerful and insightful entity which           the cell phone. The third most popular digi-      line, handling US$65 billion worth of ser-      Teachers are expected to spend 30 hours         a staple in political activity.                 “launch initiative” principle with only those
deserves a chapter on its own for its globally   tal content on cell phones, after music and       vices per year. The transparency of this        instructing from the textbook, whose chap-          The advent of digital Korea has brought     that attract further private sector investment
respected vision and pioneering initiatives.     gaming, is educational services.                  information helps in securing competitive       ters include “Healthy Mobile Phone              about improvements in law enforcement as        being seeded via policy or funding, thus
                                                     While it is important to educate the citi-    bids for government contracts and improves      Culture,” and “Protecting Personal              well as new threats from digital criminals.     helping to jump-start areas of the industry.
Digital society and focus on citi-               zens and to provide IT technology to              citizen participation and trust.                Privacy.”                                       Hacking into computers, malware and com-
zens                                             schools, that is not enough, teachers also            Projects were designed to rapidly adapt         The healthcare industry is naturally        puter viruses, and the distribution of          The Future cities
   South Korea’s government services             need to be trained. The Korea Information         advanced legal frameworks for the digital       fully embracing e-government initiatives.       unsound information need managing. The             The U-City project is led by KT, Korea
focus on the e-Gov portal. This impressive       Strategy Development Institute (KISDI)            society. The Electronic Signature and e-        Typical initiatives such as Patient data,       Korean Internet Security Center was estab-      Telecom. Five U-Cities (Ubiquitous
collection combines over 500 separate ser-       mentions in the IT Industry Outlook Korea         Commerce Laws have been passed, clarify-        medication, and medical history data in         lished to effectively protect networks from     Cities) are being built; the futuristic char-
vices, all integrated and executable online.     2005 report: By the end of 2000, all of the       ing the legal positions in dealing with the     digital form are available to treating doc-     cyber attacks. The digital integrity is also    acteristics include pervasive computing
Departments from healthcare to education,        nation’s 10,064 schools had finished LAN          digital society including data protection. As   tors. In May 2004 for example, Healthpia,       constantly upgraded through developing          and ubiquitous communications. Yun
from taxes to law enforcement offer digital      installation and Internet connections. Next       a result, by July 2006, 35.7% of all banking    a specialist medical technology company,        next-generation encryption systems and          Hae-jong, the Vice President of KT in
services. Most sites offer cell phone or         steps will be to improve teacher’s IT litera-     transactions were already conducted online.     introduced the Diabetes Phone, which            campaigns to combat threats to an increas-      charge of the U-City project said: “Revo-
PDA access and allow visitors to sign up for     cy, to develop new curriculum and teaching                                                        incorporated testing for blood sugar levels,    ing list of digitally converged devices in      lutionizing traffic, healthcare, education
e-mail updates, interact and participate in      methods using IT, and to produce new edu-         Coming back to the people                       over-the-air updates of the results for moni-   homes, cars, cell phones etc.                   and other lifestyles, the U-City project will
surveys and join forums. Refreshingly in         cational content using IT. Every teacher is          The citizens must be activated and           toring and alert services. The phone also           While individual attacks to persons,        create huge benefits for both people and
South Korea each bureaucrat can be               required to participate in the duty training      incentivized by government to participate.      includes fat analysis, alcohol levels and       business and government by criminals are        related industries in Korea.” Early deliver-
reached directly in their given area of          program on IT at least once every four years.     Information age training was provided to 21     stress measurement.                             one part of cyber safety, a larger terrorist    ables range from intelligent parking places
responsibility.                                                                                    million people (43% of the total population)                                                    initiated threat also emerges. Increasing       that guide drivers to the nearest available
   The government has methodically worked        Online taxes                                      from civil servants, teachers, the disabled     Collaboration is key                            dependency on secure digital interactions,      parking slots; bridges that monitor them-
on tight schedules and ambitious plans. After       A good indicator of advanced South             and elderly to fishermen, farmers and              The rapid pace of digitalization has been    centralized databases and vast volumes of       selves via

7 4 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                            KOREA IT TIMES December 2007 _ 7 5
  Real-Time News
     Closing the Digital                           SMART Communications and Zad Mobile Win
           Divide                                   Best Mobile Advertising Award at the GSMA
    19th November 2007, Geneva: The con-                      Mobile Asia Congress
sensus achieved by the International
Telecommunication Union at the World                   San Francisco/Macau – November 14th, 2007 – The GSM Association announced
Radiocommunication Conference in Geneva            this week that Smart Communications and Zad Mobile have won the Best of Mobile
is an important step towards closing the digital   Advertising in the GSMA Asia Mobile Awards 2007.
divide between those with access to broad-             The GSMA Mobile Asia awards recognize and showcase leadership and diversity for
band and those without, according to the           mobile content, products and services across Asia. GSMA is a global trade association
GSMA, the global trade association for             representing over 700 GSM mobile phone operators across 218 countries in addition to
mobile operators. The conference has agreed        over 200 manufacturers and suppliers.
to identify a chunk of UHF* spectrum for               The award was granted for a specific campaign run by Smart for Pepsi-Cola Products
mobile broadband services, and a chunk of          Philippines, Inc. This campaign called the “5-in-1 Panalo” promo provided prizes to
spectrum in the higher frequency bands to cre-     every 5th person who texted in a 7-digit code found under the cap of Pepsi bottles.
ate the capacity required for the next genera-         “We are very excited about our partnership with Smart in our consumer activation
tion of advanced mobile services.                  programs as our relationship has opened many doors to reaching our consumers and
    A proposal led by African Governments to       building a strong affinity with them on a real time basis.” Maricelle Narciso, Marketing
identify 72MHz of UHF spectrum for the pro-        Director, Foods and Beverages, Pepsico Inc. – Phil. Branch.
vision of mobile broadband services in devel-          “We’re honored that the GSM Association has recognized SMART as an innovator
oping countries and rural areas of the devel-      and leader in mobile advertising”, said Mr. Danilo Mojica II, Head, Wireless Consumer
oped world was adopted by Europe, Middle           Division. “Our campaign with Pepsi has proven to be very successful in increasing sales
East and Asia. The Americas identified             and brand awareness with targeted interactive campaigns. We plan to continue to lead
108MHz of UHF spectrum for this purpose            and invest in mobile advertising working with our partner Zad Mobile.”
and China, India and Japan are among the               “We are building a world-class mobile advertising company that is constantly inno-
countries that have agreed to harmonise their      vating to serve the sophisticated needs of large mobile operators” said Ori Sasson, CEO
spectrum with the Americas. Harmonisation          of Zad Mobile “and we are thrilled to receive this recognition. Smart is a leader in this
of spectrum across countries provides manu-        area and they’ve proven that mobile advertising can be highly effective. We remain
facturers with the economies of scale neces-       committed to make them even more successful.”
sary to drive down the price of mobile devices.        Judged by independent analysts, journalists and industry experts, the winners of the
    “This decision by the WRC is an important      Asia Mobile Awards were presented on the evening of Tuesday 13th November 2007
step towards enabling hundreds of millions of      during the GSMA’s Mobile Asia Congress Gala Party at the Venetian Hotel in Macau.
people in the developing world and rural parts         Smart Communications, Inc. is the Philippines' leading wireless services provider
of the developed world to gain affordable          with 28.3 million subscribers on its GSM network as of September 2007. Of its total
access to broadband services,” said Tom            subscriber base, 19.9 million subscribers are served under the brands Smart Buddy,
Phillips, Chief Government & Regulatory            Smart Gold, and Smart Infinity. Another 8.3 million subscribers are served through its
Affairs Officer of the GSMA. “Radio signals        subsidiary, Pilipino Telephone Corp., under the brand Talk 'N Text. Smart has built a
in the UHF spectrum will travel further than       reputation for innovation, having introduced world-first wireless data services, including
signals in the higher bands, enabling future       mobile commerce services such as Smart Money, Smart Load, and Smart Padala. Smart
mobile broadband networks to reach as far as       also offers Smart Link, a prepaid satellite telephony service, and 3G service called Smart
2G networks do today.”                             3G. Another subsidiary, Smart Broadband, Inc., offers a wireless broadband service,
    The GSMA also welcomes the WRC’s               Smart Bro. Smart is a wholly-owned subsidiary of the Philippines' leading telecommuni-
decision to identify 200MHz of contiguous          cations provider, the Philippine Long Distance Telephone Company.
spectrum in the 3.4-3.6GHz range available             Zad Mobile (www.zadmobile.com) provides the technology and services to bring
for high-capacity, next-generation mobile net-     together a network of participants that make mobile advertising happen. The Zad
works.                                             Mobile Advertising Platform (ZMAP) is the technology infrastructure that manages the
    “This Conference has taken an important        complex workflows across advertisers, publishers and mobile operators to build and
opportunity to shape the spectrum landscape        execute effective ad campaigns. The company uses innovative and proprietary technolo-
for the next decade of mobile telecommunica-       gies to model consumer interest across multiple inputs and predict consumer responses.
tions services, giving both operators and their    The Zad Mobile Ad Network (ZNET) presents advertisers with available inventory
suppliers a valuable roadmap for future invest-    across a growing network of global partners. Zad Mobile also provides services in con-
ments,” added Mr. Phillips.                        sulting, integration and value added mobile services.

                                                                                                           KOREA IT TIMES December 2007 _ 7 7
Real-Time News
      Emblaze’s Emoze                                 Drive for Realization of Global Mobile Society                                                                          Emerging Market for PCs with Built-in Mobile Broadband
        Push-Email                                      FRANKFURT, Germany — The NGMN Alliance has concluded its first financial year                               13th November 2007, Macau: The global trade association for the             ning PC will be chosen by a panel of product experts from leading opera-
                                                    and has defined its roadmap for 2008. All partners of the NGMN Alliance recently met in a                  mobile industry, the GSM Association (GSMA), and Microsoft Corp.                 tors, all planning to promote mobile broadband in their own markets, who
     Raanana, Israel, 13th November, 2007 –         forum in New York to jointly review the achievements of the last financial year and agree                  today published the results of the first-ever consumer study into mobile         will select the device which most closely meets consumer needs.
Emblaze Ltd. announces today that its Emoze         on the NGMN roadmap for 2008. The purpose of this forum was to ensure that the vision of                   broadband computing that shows that there is a tremendous addressable –              “We are announcing this competition as a challenge to the world’s
push-email and PIM will be available for users      the NGMN Alliance, namely, realization of the global mobile information society with its                   but currently untapped - market. The study highlights a 70 million unit          manufacturers to help us meet this untapped mobile broadband demand,”
to download via the Download! folder on             many benefits for the end users, is on track. The accomplishments of the past year include                 opportunity, worth some US$50 billion in 2008, for notebook PCs in the           added Rob Conway. “And we are delighted to see Asus, Dell, Fujitsu
Nokia Nseries devices.                              agreement on a new IPR regime, clarifying the spectrum requirements for the next genera-                   high growth, mass market US$500 -$1000 price range with built-in                 Siemens, Lenovo, Twinhead and Vestel gearing up to anticipate the needs
     An Emoze download icon will be located in      tion of mobile networks, initiation of trials for various candidate technologies, and contin-              mobile broadband.                                                                of this market.”
the Download! folder and will enable the users      ued contributions to standards development organizations. The 2008 roadmap of the                               The research reveals a gap of potentially 46.5 million units between            Twelve mobile operators supported and participated in the
an easy and seamless way to download and            NGMN Alliance emphasizes the need for the finalization of the relevant standards, focuses                  recent industry analyst forecasts and the new analysis, suggesting that PC       GSMA/Microsoft market research programme, including: DTAC, Maxis,
activate the Emoze global push-email and PIM        on developing the required elements of the ecosystem and on getting results from technolo-                 manufacturers have yet to deliver the right mobile broadband PCs - bun-          MTN, Orange, Smart Communications, Telecom Italia, Telefónica O2,
services.                                           gy evaluation studies and validation trials.                                                               dled with pre-configured mobile connectivity - to appeal to mass market          TeliaSonera, Turkcell, Vimplecom, Vodafone and Wind.
     Users of Emoze technology will enjoy               The NGMN Alliance grew significantly during the summer of 2007 following a ground-                     PC buyers. The extensive market research study, undertaken by Pyramid                ”People all over the world want to access the information that they
push-email accessibility worldwide and full         breaking agreement on a new IPR regime when 10 major telecom, IT and semiconductor vendors                 Research, involved more than 12,000 consumer interviews across 13                need, when they need it, wherever they are,” said Ron Garriques, President
synchronization of their calendar and con-          joined in. In addition, during October and November 2007, 7 further partners joined the NGMN               countries, with input from notebook manufacturers, component compa-              Global Consumer Group for Dell. “That is why Dell has taken an industry
tacts information over the air. The service is      Alliance, Telenor as a new Member and Datang Mobile, Sony Ericsson, NXP Semiconductors,                    nies and chip set suppliers as well as more than 200 field trials.               leading position with more built-in mobile broadband notebooks in our
targeting both the professional business mar-       Anritsu, Cetecom and IPWireless as new Sponsors. With these new partners the NGMN Alliance                      ”With the right form factor, price and ‘out-of-the-box’ connectivity, the   portfolio than any other PC manufacturer. We support the efforts of the
ket as well as the mass markets of all email        has grown to 14 Members, 23 Sponsors and 2 Advisors. Furthermore, NGMN underscores the                     research has unearthed substantial demand for mobile broadband embed-            GSMA and look forward to lending our expertise in built-in mobile broad-
users and is compatible with a wide range of        importance of the North American region for NGMN through the election of Ms. Kris Rinne,                   ded notebooks that is not yet being met,” said Rob Conway, CEO of the            band to help drive connectivity for more people around the world.”
email and PIM services and technologies             Senior Vice President for Architecture & Planning at AT&T, as a new NGMN Board Member.                     GSMA. “Now that we understand the market potential and consumers’                    “Fujitsu Siemens Computers currently has the broadest portfolio of
such as Exchange, Lotus Notes, Google’s                 In August 2007, the NGMN Alliance issued a White Paper on the spectrum requirements for                requirements, we are pleased to communicate the findings to the broader          integrated UMTS notebooks in EMEA, and is market leader according to
Gmail and more.                                     the next generation of mobile networks. This White Paper is used as the basis of a joint industry          industry eco-system.”                                                            analyst sources,” said Andreas Thimmel, Senior Vice President Volume
     Naftali Shani – Chairman of Emblaze said:      effort to obtain additional spectrum for IMT-2000 and IMT-Advanced technologies during and                      “Microsoft is pleased to be working with the GSMA to accelerate the         Business Fujitsu Siemens Computers. “We look forward to working with
“Mobile email and PIM are mainly the realm of       after the ITU World Radiocommunication Conference 2007 (WRC-07). In particular, NGMN                       adoption of PCs with built-in mobile broadband”, said Will Poole, corpo-         mobile operators and the GSMA to further consolidate that position and
a very small elite business community of exec-      calls for additional spectrum for mobile broadband communications in the UHF band (470 to                  rate vice president of the Unlimited Potential Group at Microsoft. “By           bring the experience of mobile broadband to even more businesses and
utives worldwide that use expensive solutions       806/862 MHz) and in the range above 2.2 GHz. To maximize the probability of success, the                   quantifying and characterizing PC market demand, it is our hope that             consumers.”
like BlackBerry. The mass market and middle         NGMN Alliance has actively supported the GSM Association during WRC-07 in Geneva. At a                     mobile operators and OEMs will collaborate to introduce compelling and               “For mobile PC users, we believe that the widespread deployment of
management levels have been very much con-          joint GSMA / NGMN Welcome Reception on 23rd October 2007, Mr. Vivek Badrinath,                             affordable notebooks with innovative new services. We believe that peo-          wireless high-speed broadband service represents one of the most exciting
strained to the standard desktop Email and PIM      Executive Vice President for IT Networks and Product Support of France Telecom (Orange),                   ple everywhere, in both developed and emerging segments, could benefit           developments in recent memory,” said Philippe Davy, vice president of
practice. Our technology breaks through this        gave a Keynote Speech on behalf of NGMN where he stressed the importance of sufficient and                 from access to the Internet through mobile broadband on a wider range of         marketing, Lenovo. “For the first time, notebook PC mobility will inter-
glass and our aim is to provide our Emoze push      globally harmonized spectrum allocations for the further development of the mobile broadband               notebook PCs.”                                                                   sect with cost-effective wireless service and bandwidth that provides an
email and PIM solution to the mass market".         ecosystem: “To continue to offer benefits to users and societies, the mobile communication indus-               Leading PC manufacturers, including Asus, Dell, Fujitsu Siemens,            experience similar to what people get with wired broadband support at
     emoze turns mobile phones and mobile           try requires continued availability of radio spectrum in sufficient quantity. It is vital – for the con-   Lenovo, Twinhead and Vestel have welcomed the research report and                home. Lenovo was the first notebook PC company to embrace integrated
devices into fully functional personal commu-       tinued success of mobile, and to extend and grow its benefits – that new spectrum is allocated for         expressed interest in working with mobile operators and the GSMA to ful-         3G service, has set the standard for wireless innovation, and we will con-
nication devices with a single, simple and free     mobile access at WRC-07”.                                                                                  fil this market demand.                                                          tinue to drive additional value in wireless technology for our customers.”
download for the individual user. It delivers           Noting the importance of technology in realizing its vision, the NGMN Alliance, through its                 As mobile operators examine how best to reach potential subscribers,            “The potential size of market opportunity here cannot be ignored both
real-time, secure synchronization of emails, cal-   Trial Group, has initiated close cooperation with the existing LTE/SAE Trial Initiative and with           the GSMA and many of its largest operator members are launching a                now and especially the future” said Sigve Brekke, CEO of Total Access
endars, contacts and tasks – pushing data and       WiMAX trial efforts led by NGMN Member Sprint Nextel along with several NGMN Sponsors.                     competition to identify devices and manufacturers able to serve the              Communication (DTAC). “Customers’ strong preference for mobility
updates to you anytime, anywhere using any          Furthermore, NGMN is closely monitoring the ongoing UMB developments. The Trial Group                      untapped market. Notebook manufacturers and OEMs (Original                       both on the phone and the PC Notebook gives us the opportunity to meet
mobile service provider network or WiFi and         will ensure a coordinated approach for the evaluation of field trial results of different technologies     Equipment Manufacturers) will be asked to propose new designs that               their needs with attractive bundled offers attracting new users with the
all leading brands of mobile device.                with regards to performance and functionality. In 2008, the NGMN Alliance will provide its guid-           can meet this currently unmet need for mass-market priced mobile                 strength of DTAC’s extensive EDGE network, and by strengthening our
                                                    ance on the NGMN-preferred technology candidate(s) following an assessment against the                     broadband notebooks.                                                             channels through closer partnership.”
                                                    NGMN performance, functional and timeline requirements.                                                         The winner of the new PC design will be showcased to decision mak-              “Uptake of mobile broadband services is beginning to surge in many
      Korea IT Times                                    For 2008, the NGMN Alliance and its partners are committed to continuing their contributions
                                                    to various standards development organizations so that all relevant standards are finalized by the
                                                                                                                                                               ers within mobile operators that are interested in serving the unmet needs
                                                                                                                                                               for broadband services on PCs. The winner will be announced at the wire-
                                                                                                                                                                                                                                                countries, as consumers and business users see the benefit of having a
                                                                                                                                                                                                                                                high-speed connection available to them at all times,” said Dr. Nikolai
 Real-time News                                     end of 2008. In addition, test specifications for the relevant technologies are also expected to be
                                                    finalized by the same time. Finally, the NGMN Alliance intends to provide additional focus and
                                                                                                                                                               less industry’s largest global gathering – the Mobile World Congress in
                                                                                                                                                               Barcelona, Spain, in February 2008.
                                                                                                                                                                                                                                                Dobberstein, Head of Products & New Businesses at Maxis, Malaysia.
                                                                                                                                                                                                                                                “We are witnessing the creation of a virtuous circle in which mobile
    in Your Browser                                 resources to the development of its ecosystem including appropriate chipsets, terminals, and net-
                                                    work infrastructure. In a 3-day workshop dedicated to chipsets and terminals at the end of
                                                                                                                                                                    In their responses, manufacturers will be asked to provide a detailed
                                                                                                                                                               specification, time to market information, recommended retail price-
                                                                                                                                                                                                                                                broadband will drive economies of scale, bringing down the cost of HSPA
                                                                                                                                                                                                                                                equipment and enabling more and more people to enjoy easy access to
    www.ittimes.co.kr                               September 2007, the NGMN partners discussed the key technical challenges and concluded that
                                                    data cards and handsets for the next generation of mobile networks
                                                                                                                                                               points, support services and information on how they would work with
                                                                                                                                                               operators to promote activation, configuration and ease of use. The win-
                                                                                                                                                                                                                                                mobile Internet services.”

7 8 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                                   KOREA IT TIMES December 2007 _ 7 9
Real-Time News
  Symbian Welcomes                               Advanced Digital X-ray Detector Developed                                                           Samsung Garners 32 CES Innovations 2008                                                                     Samsung Eyes
      Nokia N82                                  SEOUL, KOREA – November 22, 2007: Samsung Electronics has completed develop-                                       Awards                                                                                      Handset Plant in
    London, UNITED KINGDOM - 14
                                             ment of a flat panel X-ray detector (FPXD) for radiology machines, in collaboration with
                                             Vatech Co. Ltd., a Korean medical machinery manufacturing company. By using digital                       Seoul, Korea – November 14, 2007 Samsung Electronics has won 32 awards for innovations
November, 2007 - Symbian Limited             imaging with thin-film transistor (TFT) technology, the diagnostic process is enhanced in             design and engineering from the International Consumer Electronics Show (CES) 2008, which                  Samsung Electronics has confirmed its
today welcomes the launch of Nokia N82       many ways. In addition to delivering a much more precise image, Samsung's new FPXD                    opens in Las Vegas January 7-10, 2008. The list of CES Innovations 2008 Awards Honorees was            plans to build a plant to produce handsets and
based on S60 on Symbian OS. Nokia            imaging sensor can save medical labs considerable time and money because no film or devel-            announced on November 14, and it included twelve Samsung audio/video and consumer electron-            printers in the northern part of Vietnam with a
N82 is the latest multimedia computer        opment process is needed.                                                                             ics products -- 4 TVs, 1 MP3 player, 1 home theater system, 1 camcorder, 1 combination HD disc         consolidated production capacity of over 100
optimized for photography, navigation            An X-ray detector is an elaborate imaging sensor that converts invisible X-ray images into        player, 1 set of Bluetooth speakers, 1 refrigerator, and 2 media players.                              million units.
and internet connectivity. With the tools    digital signals, which are then instantly transformed into pictures. Today, the medical profes-           An additional twenty Samsung Electronics IT and mobile products, 2 printers, 3 monitors, 13            “We are engaging in talks for the construc-
to discover the places and moments           sion still relies primarily on costly, plastic-based analog film for X-ray photography applica-       mobile phones, 1 ultra-mobile PC, and 1 solid-state drive, were so honored. Meanwhile, Samsung         tion of handsets and printers in the Southeast
worth capturing, and the capabilities to     tions, which can take an excessively long period of time to develop in many medical situations.       Techwin received its first CES Innovations Award, for a digital camera.                                Asian country,” a spokesperson from Samsung
capture and share them instantaneously,          Executive Vice President Yun Jin-hyuk, chief of the Mobile LCD Division in the Samsung                Importantly, the Samsung Bluetooth speaker system and "UbiCell" personal base stations             Electronics told The Korea Times, Sunday on
the Nokia N82 offers photography enthu-      Electronics LCD Business, said: "The analog film camera market will almost completely                 received the coveted Best of Innovations 2008 accolades. The Bluetooth speaker system automati-        condition of anonymity.
siasts an enhanced camera experience.        switched over to digital cameras within a decade. The X-ray detector market should move               cally detects and connects Bluetooth-enabled MP3 players and mobile phones that come within                “Hopefully, we could get a green light from
    Featuring A-GPS, 5 megapixel cam-        even faster and become completely digitized within a few years."                                      range. The user can enjoy MP3 audio files in 3-channel surround sound without having to take any       the Vietnamese government soon for those
era, Xenon flash, Carl Zeiss optics and          The new FPXD measures 45 centimeters (cm) wide x 46cm high (or 61cm diagonally) and               special steps.                                                                                         businesses,” the official added.
internet connectivity, the Nokia N82 also    boasts a 3072 x 3072 (9.4 megapixels) resolution providing ultra-high definition images.                  Samsung developed UbiCell, the world's first home-use base station, to solve the problem of            The factory, which is likely to be built in
incorporates all the multimedia computer         The new Samsung FXPD technology has virtually an endless range of applications beyond             mobile service shadow areas. This next-generation, book-sized unit is easy for anyone to install and   Bach Dang, some 170 kilometers north of
features common to Nokia Nseries. Like       conventional X-ray systems. For example, it can be adopted for more advanced diagnostics              works with users' existing mobile phones to provide secure, indoor wireless service over existing      Hanoi, will exceed the company’s handset pro-
its predecessor the Nokia N95, the Nokia     such as CAT scans, for building inspections (scanning rebar structures, etc.) and for airport         broadband networks.                                                                                    duction in the line of South Korea’s southeast-
N82 is the latest epitome of a truly con-    security scanners.                                                                                        The products scheduled for display during CES each year are judged in advance by three-mem-        ern city of Gumi after completion, according to
verged device that is not one thing but is       To create its FPXD, Samsung attached photodiodes to a TFT substrate that was produced             ber judging team comprised of an independent industrial designer, an independent engineer, and a       Samsung officials.
many.                                        using its proprietary amorphous silicon technology. The X-rays are detected photon by photon          member of the trade press. Those items found to have the best designs and technology are recog-            The news has been interpreted as
    Nokia N82 also features fast camera      and then converted into visible light, which in turn is converted to electrical signals that can be   nized with the CES Innovations Awards. The Industrial Designers Society of America (IDSA)              Samsung’s strategy to boost overseas produc-
activation, autofocus with a dedicated       displayed as diagnostic images on a flat panel screen. In addition, Samsung has created an            endorses and acts as an advisor for the Awards.                                                        tion to narrow the market gap with the industry
autofocus assist lamp, fast reloading        image enhancement function to eliminate most digital image noise interference to provide the              Samsung Electronics won twelve of these prestigious awards in 2007 but the total for 2008 has      leader Nokia.
between shots and DVD-like quality           highest radiography sensitivity in the industry.                                                      surged to 32 and covers a wider range of product categories. Meanwhile, Samsung Techwin also               The company’s overseas output accounts
video capture. It includes a 2GB                 Samsung's expects that its new, FPXD one-stop, total solution will secure the leadership          picked up one (for a digital camera) this time.                                                        for about half of its total production.
microSD card in the standard Nokia N82       position in the growing market for medical equipment detectors.                                           Samsung Electronics is the world's foremost TV maker and received CES Innovations Awards               “We expect to supply 200 million handsets
sales package, allowing storage of up to         The device will be available beginning first quarter 2008.                                        for two of its PDP TVs last year.                                                                      in 2008, up from some 157 million units this
900 high-resolution photos or up to 84
                                                                                                                                                       However, four Samsung TVs were so honored this year, including one LCD TV, one DLP TV              year,” another Samsung official said.
minutes of high quality video on the
                                                                                                                                                                                                                                                              Samsung currently operates handsets plants
                                                   Samsung Official Partner of Beijing 2008
                                                                                                                                                   and two PDP TVs. Moreover, the company has proven its design and engineering prowess in the
device. It also includes a high speed Wi-
                                                                                                                                                   audio/video segment (awards won for a video/MP3 player, home theater system, camcorder, and            in Gumi at home and Tianjin, Shenzhen, and
Fi connectivity and one-click upload to
online communities. Not only that, but                      Paralympic Games                                                                       the Duo combo HD disc player) as well as the consumer electronics segment (with an award-win-
                                                                                                                                                   ning refrigerator).
                                                                                                                                                                                                                                                          Haizhou in China, Delhi in India and
                                                                                                                                                                                                                                                          Campinas in Brazil.
there are also multimedia slideshows -
                                                Samsung Electronics Co. Ltd. signed an agreement today with BOCOG to serve as an                       In addition, the company has bolstered the position of IT and display products. Samsung has            The company recently said it will construct
complete with music and effects - on the
                                             official Parnter of the Beijing 2008 Paralympic Games. The signing ceremony, which was                enjoyed great success with its ultra-mobile personal computer (UMPC) and printer lines, and two        the second Indian plant in Chennai over a tract
high resolution display or on a compati-
                                             held in Beijing on Monday, was attended by representatives from the China’s Disabled                  printer models were singled out for CES Innovations 2008 Awards. One is the world's slimmest and       of 330,000 square meters to meet rising
ble TV. If that wasn’t enough, there is
                                             Person’s Federation, BOCOG, and Samsung China Headquarters.                                           most compact monochrome laser printer with an exceptionally elegant design. The other is the           demand in the Indian market.
also a new content driven 3D multimedia
                                                “Through this support we encourage 90 million disabled Chinese, as well as disabled                world's smallest multifunction monochrome laser printer. Meanwhile, Samsung Electronics has                Asked about the possible production capac-
menu and a convenient orientation sen-
                                             persons around the world, to join in sporting activities. We hope that we can in some small           once again held the top share of the world market for monitor sales in 4Q 07, and three of its moni-   ity of printers, the spokesperson declined to
sor that rotates the user interface auto-
                                             way make a difference to these people who face adversity,” said Park Keun Hee, President              tors were honored with CES 2008 Innovations Awards.                                                    elaborate. Samsung sees the printer business as
matically between horizontal and portrait
                                             of Samsung Group Greater China Region.                                                                    Samsung Electronics has long remained the frontrunner in the world memory chip market. The         one of its next growth engines in the future.
                                                Deng Pufang, the Chairman of China’s Disabled Person’s Federation, and Wang Wei,                   company's stature in the memory business was furthered by its first ever CES Innovations Award             “The key to boosting competitiveness in the
    For quick and easy access to enter-
                                             Executive Vice President and Secretary-General of BOCOG, and Samsung’s Mr. Park                       for a solid-state drive (a 64GB model).                                                                handsets industry is to cut parts and labor costs.
tainment content, the Nokia N82 also
                                             took part in the signing ceremony that was simultaneously held in sign language. Deng                     Samsung is also among the world's top makers of mobile phones, winning CES Innovations             Nokia procures only 20 percent of parts sup-
supports the Ovi family of Nokia internet
                                             Pufang, known as the “Father of China’s Disabled,” signature in the contract demonstrated             Awards for three mobile phone models in 2007. The company's leadership was even more pro-              plies in the local market, maintaining its leader-
services, including Nokia Music Store,
                                             the will of Beijing Organizing Committee for the Games of the XXIX Olympiad to host a                 nounced this year, as the total awards for mobile phones and accessories jumped to 13. These           ship in the low-end mobile market around the
N-Gage games and Nokia Maps.
                                             Paralympics that is on part with the Olympics.                                                        included a home-use base station, four Bluetooth headset models and eight different mobile phones      world,” said a local securities analyst, adding
                                                                                                                                                   (the Blackjack 2 and UpStage among them).                                                              that labor costs in China, India and Vietnam
                                                                                                                                                                                                                                                          are one-tenth those in South Korea.

8 0 _ December 2007 KOREA IT TIMES                                                                                                                                                                                                                                    KOREA IT TIMES December 2007 _ 8 1

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