----------------------- Page 1----------------------- Twitter is a powerful platform for communicating with your readers, building your brand, driving traffic to your blog, and communicating with industry leaders. However, there are very few people really teaching how to take full advantage of this powerful platform. As a blogger you have a very unique opportunity to create exponential growth using the power of social media. But to do that, you must first build your tribe. With a blog you're able to create a small cult-like community of raving fans. However, very few people are building and fostering their tribe appropriately. Because to build a real community, you've got to be in the trenches... replying to every comment, engaging in every Twitter conversation that touches your sphere of influence, reading and replying to ALL of your emails, offering special chat times, and most importantly - adding value at every point of contact. Once you have a tribal community, you will have created an invaluable asset - an ARMY of people who will comment on your posts, Tweet your content, engage in conversation, and become your very best social evangelists. Everyone on the Web has now become a content creator or buzz facilitator using tools like email, Twitter, Digg, Delicious, Facebook, StumbleUpon, Wikis, and instant messaging. It is now easier than ever to create rapid growth in your company using the buzz factor of your existing audience. So building your tribe is really the basis of creating radical growth in your business. And social media sites like Twitter allow you an additional platform for building and engaging with your tribe. Twitter also gives you an instant traffic tap that you can leverage at any moment to promote your content. First, through your own Twitter followers and then virally through your tribe of raving fans. Create remarkable content and then allow your readers to promote your content for you. Your readers are now the center of any successful marketing. Sites like Twitter, StumbleUpon, LinkedIn, and Delicious are all great platforms for extending the reach of your content. But just always remember that your blog is your homebase. The social media sites are simply extensions that allow you to engage with your community on a different level. So, with that, let's go ahead and dive into the power of Twitter and how you can use it to drive thousands of laser-targeted visitors to your website. ----------------------- Page 2----------------------- First, you must begin your Twitter journey by signing up at http://twitter.com. When asked to select a username, be sure to use either your name or your business name. 2. Next, you'll need to upload an avatar that reinforces your brand. It needs to be striking yet simple. Logos and photos work well. To get some ideas, browse Twitter profiles for a while and see which avatars stick out to you. Quick Note: You should use the same avatar on all of the social networks to increase your brands exposure. Many people are active on multiple networks. By using the same avatar, you can leverage your presence on one network to instantly access a group of familiar friends who are active on another. 3. When setting up your account, you will also be asked for your URL. This is a place to share your website, blog, Facebook page, or other social media profile. Another important field you will be asked to fill out is your one line bio. This is where you enter a short description of yourself. Although it must be short, it also needs to be interesting and informative. It’s one of the few indicators people read before deciding whether or not to add you as a friend. ----------------------- Page 3----------------------- 4. If you really want to stand out from the crowd, you can also customize the look of your Twitter Homepage. Twitter allows you to customize the colors of your profile page and add a background image. To change your design settings click on the Design link in the Settings menu. If you’re looking to master Twitter, here are some of the very best resources I found while doing some research for this report... Mastering Twitter What is Twitter and Why Does it Keep Following Me Around Twitter in Plain English Newbie’s Guide to Twitter Twitter White Paper by Paul Stamatiou A Geek’s Guide to Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter The Big Juicy Twitter Guide Twitter Cheat Sheet Twitter: Why It’s So Great And How To Effectively Use It Twitter Marketing 101 Everything You Ever Need to Know About Twitter How to Increase Your Twitter Following 438% in 30 Days What the Web Strategist Should Know About Twitter Twitter: Ultimate Time Waster or Great Tool The Tao of Twitter by Ed Dale How to Use Twitter for Business by Ed Dale Now that you've got your account set up, it's now time to start building your followers! 1. How to Build Your Twitter Followers. - Twitter Directories (Twellow, WeFollow) - Hashtags (www.hashtags.org) - Targeted Twitter Lists The biggest secret to building a list of followers is to FOLLOW FIRST! The more people you follow, the more people who will follow you back. Lots of people will automatically follow you back. And even more importantly, you need to follow people who are specifically interested in your market. ----------------------- Page 4----------------------- You need to be building a TARGETED list. Here are some of the best ways to build your list of followers... 1. Twitter Search (search.twitter.com) - You can use the Twitter search engine to find other people who are actively talking about your particular market. For example, if you were in the fitness industry, you could look for people who are talking about today's workout by searching for keywords like (workout, gym, tricep curls, ab exercises, burpees, etc...) These are people who are serious about fitness. And if you're in the health and fitness market, these are people that you would want to be following. This is one of the easiest and fastest ways to start growing your Twitter list. Simply plug your keywords into the Twitter search engine and start following people who are actively talking about your particular market. 2. Twitter Directories Twitter directories are another great way to find targeted people to follow on Twitter. WeFollow.com - The most popular Twitter directory online where you can search for people based on category, tags or location. http://wefollow.com/twitter/tags I would also highly suggest that you add yourself to WeFollow.com by clicking on the green button in the right-hand top corner that says "Add Yourself to WeFollow". Twellow.com - This is another very popular Twitter directory (Very similar to WeFollow.com.) You can search the directory by category. Get listed in the Twellow directory by scrolling to the bottom of the website and clicking on the link that says "Get Listed". ----------------------- Page 5----------------------- GeoFollow.com - Allows you to find people via their location. So if you have an offline business, this would be the perfect avenue for finding people in your specific city to interact with on Twitter. 3. Follow recent followers of other experts in your market. This strategy basically allows you to snipe their follower list. You simply find one of the top experts in your market on Twitter and you start following their most recent followers. So, for example, I can go to WeFollow.com, find the top people in my market (http://wefollow.com/twitter/onlinemarketing) and add their most recent followers. If you were in the self-improvement market, you could do the same thing by following the most recent followers of Tony Robbins. 4. Targeted Hashtags Hashtags are words that are used in tweets, preceded by the (#) symbol. Any word that starts with a pound sign (#) instantly becomes a hashtag, which becomes a clickable link to all other mentions of that word. So, for example one of the most popular hashtags on Twitter is #quote. It identifies a Twitter post that is referencing a particular quote. So if you go to the Twitter Search engine and search for "#quote", then you'll find a long list of popular quotes that are being tweeted. The main purpose of a hashtag is to help categorize and aggregate tweets containing the same information on a particular subject matter. However, using the power of hashtags, you can easily build a list of laser-targeted Twitter followers. And when used correctly, hashtags can bring you hundreds if not thousands of extra visitors to your website. Here's how you can get started using hashtags... First, you'll want to head on over to: http://twubs.com/ - Twubs are basically Twitter groups built around content aggregated from #hashtags. This allows you to easily and quickly track and follow specific hashtags. ----------------------- Page 6----------------------- On the front page of Twubs.com, you'll find some of the most popular hashtags listed. At the top you'll see one that says #fb. So these are people who are actively talking about Facebook... ----------------------- Page 7----------------------- People who want to follow that particular conversation can do so using Twubs.com or simply searching for that particular hashtag in the Twitter Search Engine. But you can also build your list by following people who are actively using hashtags that are related to your particular market. There are also lots of hashtags centered around seminars and events. So you can find out the hashtags for seminars and events in your market and find out who is talking about the seminar by searching for that particular hashtag. These are definitely people you want to follow and engage with because they are very actively engaged in the market at a high level if they are attending conferences. Definitely people that you want on your follower list. The key to using hashtags effectively in your own tweets is to use them sparingly. If you overuse them you will dilute their effectiveness. So I would suggest limiting yourself to one or two highly-targeted hashtags in a single tweet. You can also go to http://wthashtag.com/ for a complete directory of different hashtags and what they mean. This directory tracks over 7,000 hashtags. 5. Twitter Lists Twitter lists are a relatively new feature on Twitter. They allow you a new and innovative way to organize your flow of messages within Twitter. Essentially, it allows you to group a selection of messages based on specific users. For example, you may want to create a specific list that follows LinkedIn Experts. You would then put all of those LinkedIn experts into a specific list, allowing you to separate their messages and tweets into a separate stream of information. Or you could create a list of all of your favorite marketers, which is one of the lists that I have. You could also create a list of your best customers so that you can easily track their messages and quickly interact with them on a regular basis. By creating a customized list you are enhancing the Twitter experience. Without these specific lists, these tribes of people would simply get lost in the shuffle. Some of the Best Ways to Use Lists: Create specialized lists of people that you want to interact with on a regular basis. Your Twitter stream can quickly become quite overwhelming, especially if you're following lots of people. By creating specialized Twitter lists of your favorite people, you can interact with those specific people on a more regular basis. ----------------------- Page 8----------------------- Lists can also be a great way to find lots of other highly-targeted cool peeps to follow. Directories of Twitter Lists: http://www.tweetdeck.com/beta/about/ http://listorious.com/ - The largest online directory of Twitter Lists http://beta.tlists.com/ 6. Grow your followers with refollow.com - ReFollow.com is an excellent free online tool that allows you to easily manage your friends and followers. You can batch follow and unfollow for building your list as quickly as possible. Refollow.com is a great way to semi-automate your marketing on Twitter. It's an extremely powerful tool that allows you to quickly and easily follow other people's followers. ----------------------- Page 9----------------------- It also allows you to quickly delete anyone from your list that hasn't tweeted in a couple months, or delete people without pictures, etc... This is a HUGE help for cleaning up your list. It's also a great tool for deleting people who don't follow you back after a certain time period. So if you're looking to semi-automate some of your Twitter marketing, ReFollow.com is definitely one of the best tools for doing so. 2. How to get MORE traffic from twitter. - post in blocks - label your content (VIDEO: FREE PDF: ETC: ) - Su.pr - Shorten your URL's with Su.pr - the only URL that automatically helps your content get even more exposure. Peak times on Twitter: 11am to 3pm and in the evening after 6pm with Sunday being the least active day on Twitter. * One of the best ways to get more traffic from Twitter is to post in blocks of 2-3 tweets at a time. This way your tweets will all show up in a row, making them stand out and giving you more exposure. Keep in mind of course that each of these tweets needs to be high-value. With your last tweet being the most important (because that's the one that's going to show up on top and get the most clicks.) But by creating a small block of tweets, you will stand out in the Twitter stream. Another quick and easy way to get more clicks on your tweets is to label them. (VIDEO: FREE PDF: ETC: ) This will also help your tweets stand out and get you more clicks. You'll also want to use repeat tweets. I recommend re-tweeting your most important content at least 3-4 times. People are on at different times. So if you post 3 to 4 times at different points in the day, then your message/link will be exposed to an entirely new audience. Very Powerful. You definitely want to make sure that your tweeting your most important content more than once. ----------------------- Page 10----------------------- And finally, one of my favorite ways to get more traffic from Twitter is to use a URL shortener called Su.pr. There are literally hundreds of URL shorteners to choose from, but Su.pr is always on the top of my list. You see, Su.pr is no ordinary URL shortener. Su.pr has built-in features that will send even more traffic to your website. Here are some of the key features you should know about Su.pr... * URL Shortening - Of course, at it's core, Su.pr will shorten any URL. * Post Scheduling on Twitter & Facebook - You can schedule your post to go out in the future at any date and time, and schedule as many posts as you like. This allows you to retweet your post at peak times throughout the day. * Click Stats - You get detailed analytics, showing exactly how many people have clicked on your Su.pr link. You can view all of your stats in graphical format or a downloadable CSV file. Su.pr allows you to track the performance of your posts in real- time. You also get detailed stats on the number of retweets, top traffic sources for the link, and StumbleUpon users who liked the page. * Suggested Posting Time - Su.pr will also help you determine the best posting time for maximum traffic and exposure. * Bookmarklet - Easily add a Su.pr bookmarklet to your Firefox browser so that you can post/shorten urls in a matter of seconds. * Create customized short URLs on your own domain. The Su.pr Wordpress plugin allows you to create search engine friendly short URLs with 301 redirects. * More TRAFFIC - Su.pr is the only URL shortener that also helps your content get even more exposure. That's because every Su.pr URL exposes your content to StumbleUpon's nearly 8 million users! Plus, Supr will also give you suggestions for optimal posting times, allowing you to get more traffic per post. However, once people click on your Su.pr url, that's where things really start to get interesting. At the top of your post, users will see the web-based StumbleUpon toolbar, which brings all of the features of StumbleUpon, directly into the browser, which allows the reader to like, dislike, stumble, favorite, or comment on your content. Plus, there are also options for easily sharing the Su.pr link on Twitter, Facebook, and via email. ----------------------- Page 11----------------------- For a content publisher, Su.pr is extremely attractive because it has tremendous power to generate additional traffic and exposure beyond the traditional shortened URL. With Su.pr, you're not just shortening a URL, you're giving people easy access to Stumble your content, leave a review, or Retweet it. Allows you to instantly share an article on Twitter, Facebook, and StumbleUpon. I specifically recommend the Su.pr url shortener at the very top of my list because of it's ability to drive additional traffic and the detailed stats they give you. However, some other good options include Bit.ly, HootSuite, Ow.ly, and Budurl. 3. What to Tweet. Ok, so now you've got a list of followers on Twitter but what do you say to them? Well, just like any form of content online, you always want to provide value. But here are some ideas to get you rolling... * Really Good content. * Quotes * Interesting Facts (http://www.interestingfacts.org/ , * Ask a Question * Share Pictures * Compliment People * Content Sources - AllTop.com - Google Alerts - StuffToTweet.com - TweetMeme.com - Popurls.com/ I love to share good content on Twitter.... especially really good articles that relate to my particular market. And one of the best ways to find top-notch content for you to share is to go to a site like AllTop.com, StuffToTweet.com, PopUrls.com, or TweetMeme.com. All of these sites are basically aggregators that filter out the most popular content online so that you can easily pull out the golden nuggets. Once you find a really good article from one of these sites, you can then share it with your Twitter followers - which instantly establishes you as a good source of content. If you're posting good, helpful stuff on Twitter, people will want to follow you. ----------------------- Page 12----------------------- Get Valuable Feedback: You can use your followers as a form of “Collective Intelligence”. Get ideas for your next blog post. Ask for suggestions on the best laptop to buy. Get feedback on your latest blog design. The possibilities are endless and the amount of experience and knowledge on Twitter is an incredible resource to tap into. You’ll be surprised at the amount of valuable feedback you receive. Simply ask a question and you can get instant feedback. At the end of the day, Twitter is simply an additional tool that you can use to interact with your tribe, accentuate your brand and personality, and build your followers. You have to remember that social networking is about the interaction. It's about being social. The biggest asset you have to bring to the table is yourself. People don't come on Twitter to interact with businesses. They come here to interact with people. Whether you’re quirky and crazy, a Starbucks addict, or a late night insomniac. People want to communicate with people, not an anonymous username. Social media is simply a platform for communication that allows you to interact at an even deeper level. 4. Manage Your Twitter Account and Build a Large List of Targeted Followers. After you follow 2,000 people on Twitter, you can only follow 10% more people than following you. So we must work within these confines to grow our followers. Also, Twitter only allows you to add up to 1,000 new following's within a 24-hour period. The key to growing your following is to follow more people. A certain percentage of those will automatically follow you back. And I'll be showing you specific techniques to get even more people following you back. But you'll want to follow 10% of your number of followers every day. That means, if you have 3,000 followers, then you should be adding 300 people every day. Give people 48-72 hours to follow you back. And then unfollow those who didn't follow you back. Then start adding more people. You can increase the % of people who follow you back by adding followers in the evening (after 6pm - from 6pm to 10pm) cause that's when people are the most active and engaged on Twitter. Sunday evenings are also a good time. ----------------------- Page 13----------------------- Plus, one of the best ways to increase the number of people who follow you back is to follow people and then enter into a conversation with them using the @symbol. By starting a conversation with them and engaging further, you will double the number of people who follow you back. Very powerful! So, the first thing you're going to want to do is start following targeted people within your market. We talked about how to do that earlier in this video. Next, you would then give those people 48-72 hours to follow you back. And then unfollow those who didn't follow you back. You can automate the unfollow process using the following tools: Refollow.com - Refollow.com is a great way to semi-automate your marketing on Twitter. It's a free online tool that allows you to easily manage your friends and followers. You can batch follow and unfollow. Follow other people's followers in bulk. Delete people who don't follow you back after a certain time period. It also allows you to quickly delete anyone from your list that hasn't tweeted in a couple months, or delete people without pictures, etc... This is a HUGE help for cleaning up your list. So if you're looking to semi-automate some of your Twitter marketing, ReFollow.com is definitely one of the best tools for doing so. Twitter Karma - Allows you to mass follow and unfollow quickly and easily among your friends, followers, and mutual friends. One of the best tools for unfollowing those not following you. FriendorFollow.com - Find out who you're following that's not following you back. Huitter - Allows you to mass unfollow those who are not following you back. Untweeps.com - instantly unfollow users who don't tweet much. Conclusion: Tweet often, Add value , and engage your followers. Bonus: ----------------------- Page 14----------------------- Top Twitter Tools... TweetDeck - TweetDeck is a desktop client that gives you a simple and fast way to experience Twitter without having to go directly to the website itself. Allows you to automatically post updates to Twitter, Facebook, and LinkedIn. Manage conversations with @replies and direct messages. Add, create and manage Twitter lists. Create groups. And manage multiple Twitter accounts directly from your desktop. HootSuite - HootSuite is another very powerful desktop Twitter client. It that allows you to monitor keywords, manage multiple Twitter profiles, schedule tweets for the future, and track URL's. HootSuite also allows you to manage multiple Twitter, Facebook, LinkedIn, or Ping.fm accounts in one easy to use interface. Twhirl - Twhirl is another very powerful desktop client for Twitter. Twhirl brings all of the features available on Twitter straight to your desktop. Twhirl also allows you to shorten long URLs, cross-post your updates to Jaiku, Facebook, LinkedIn and more via Ping.fm. Post images to yfrog. And automatically find and track tweets mentioning your @username. BackTweets.com - Allows you to search for links on Twitter. This is hands-down my favorite tool for seeing who is linking to my blog posts. It even allows you to find links that are buried in bit.ly or tinyurl links. It reverse engineers those link shortening tools so that you can find a complete list of who is linking to specific URL's. TwitterCounter.com - A very useful site that will give you a clear overview and graph of your Twitter stats. You can see a graph of exactly how fast your followers are growing. Best URL Shorteners: Bit.ly - Allows you to shorten, share, and track URLs. Gives you real- time traffic data on how many people have actually clicked your link. It's like a mini-Google Analytics. Su.pr - Su.pr is another extremely powerful URL shortener that gives you complete traffic stats for each of your links. Plus, what's really cool about Supr is that it also helps your content get discovered. It's the only URL shortener online that automatically exposes your URL to additional users (through the StumbleUpon network). Very Powerful! Ow.ly - Another excellent URL shortener with powerful tracking stats. BudUrl - An extremely powerful URL shortener that not only shrinks long urls but also allows you to add notes and tags. BudUrl also provides you with detailed analytics. Allows you to get real-time data on referrers, click charts, and more! ----------------------- Page 15----------------------- TwitPic - Allows you to easily share photos on Twitter. Twubs.com - Allows you to follow conversations on Twitter via hashtags. http://wthashtag.com - Twitter hashtag dictionary that allows you to find out what each hashtag means. http://vidly.com/ - Share videos on Twitter TweetBeep.com - A lot like Google Alerts but for Twitter. Allows you to receive alerts via email whenever a specific word or phrase is tweeted on Twitter. Allows you to easily keep track of conversations that mention you, your products, your website, your competitors, etc... Ping.fm - Update all your social networks at once. Twitter Karma - Allows you to bulk follow and unfollow. FriendOrFollow - Helps you to manage your Twitter contacts. Find out who you're following that's not following you back. Also allows you to mass unfollow. ReFollow - Refollow.com is a great way to semi-automate your marketing on Twitter. It's a free online tool that allows you to easily manage your friends and followers. You can batch follow and unfollow. Follow other people's followers in bulk. Delete people who don't follow you back after a certain time period. It also allows you to quickly delete anyone from your list that hasn't tweeted in a couple months, or delete people without pictures, etc... This is a HUGE help for cleaning up your list. So if you're looking to semi-automate some of your Twitter marketing, ReFollow.com is definitely one of the best tools for doing so. UnTweeps - Unfollow Users who have not posted tweets recently. Twollow - Auto-Follows People based on keyword searches. TweetAdder - This is the tool that I personally use and recommend for automating your Twitter promotion and marketing. It allows you to auto follow targeted Twitter profiles, manage multiple accounts, automate Twitter posts, scheduled Tweets, auto Unfollow, Deletes direct messages, and grow your followers as quickly as possible. SocialMention.com - Allows you to find out who's talking about you, your products, or your website across multiple social networks. ----------------------- Page 16----------------------- TweetMeme - A very popular website that aggregates all of the most popular links on Twitter. It's a lot like Digg but for Twitter. Radian6 - An advanced, extremely powerful social media monitoring platform. *** SocialOomph - Very powerful website that provides you with tools to boost your social media productivity.
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