Using SEO to Optimise Your Online
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Search engine optimisation can do good things for your business website. It can
help your site get found by potential customers who are looking for whatever it is
that you are selling. But SEO isn’t just good for helping you find people that are
interested in whatever it is that you’re selling. It’s also good for helping
you optimise your online reputation so that not only do you show up in the search
engines but also so that you show up as the best in class solution.
People use search engines to find out things. They want to know what their
choices are, yes, but they also want to know where to get the very best value for
their money. If you optimise your website with this in mind, you can position your
site as the best option in your industry / locality.
Finding the Best
What do you do? Whether you are a photographer, a pet shop, a home builder, a
pizza shop, or something else, you want people who are searching the internet to
find the best in class to find your company on the top of the results pages. SEO
can help you optimise your site so that you do appear to be the best.
Not only can you target SEO keyword phrases that refer to the phrase “Best” as
part of a keyword string but you can also make sure that the good reviews your
customers have given you appear in the search engine results so that people who
are comparing their choices will see those glowing reviews. You can target “review”
keyword phrases, make sure you’ve got a Google Place page, and take other
efforts that help you get listed as the best in class.
Certain online activities rank better than others and strategising can ensure that the
positive things you have going for you will turn up in search results and will position
your company as the best choice when people research your reputation.
Optimising in All the Right Places
Your SEO campaign should also ensure that you adequately optimise in the right
places. Part of that involves industry research so that you can optimise better than
your competitor. You’ve heard the phrase about keeping friends close and enemies
closer? In the spirit of that phrase remember to keep a close eye on your search
engine marketing campaigns and an even closer eye on your competitions!
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It’s important to optimise for search engines, yes, but it’s also important to optimise
for people so that your company appears the most logical and beneficial choice.
And it’s important to optimise continually as the web and the competitive landscape
SEO can help your site get found, build a reputation, and outshine your
competitors. Because the best way to do this is to work at your SEO continuously,
most companies hire an SEO company to help.
It’s not enough to simply use SEO to make yourself look like the best choice, make
sure you ARE the best choice by delivering on your promises and continually
striving to deliver value. People may give you a chance because of your online
reputation but if you don’t deliver not only will they not be back for a second
purchase but they could respond to that positive reputation in a way that drives bad
press to the first page of the search engine results pages.
Oracle Digital offers SEO packages that are tailored to your specific needs and
goals. We look at your company, your customers, your competition, and your goals
and we help you formulate and execute a sound SEO strategy that will bring you
traffic and help you outshine the competition. Contact us to talk about your needs
at 1300 899 851.
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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