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rVA DOwntOwn: CrEAtIVIty In ACtIOn
Recognizing the powerful role that creativity plays in Rich- That initiative is RVA.
mond, partners from around the city have developed an ini- The RVA Creativity Catalog features just a sampling of the
tiative to recognize the groundswell of Downtown’s inventive plethora of ideation and ingenuity in Downtown Richmond. There
solutions to challenges, unique products, insightful design, are many more businesses, organizations, artists, activists and
cutting-edge art, authentic entertainment, tricked-out technol- other innovators fueling Downtown’s identity as a nucleus of
ogy and the people whose passion and drive spark innovation. imaginative vitality that spreads well beyond the city’s borders.
To discover about more creativity in Downtown Richmond, check out RVACreates.com.
Showcasing RVA: A brand new idea? Or new ideas as a brand?
Last year, the Greater Richmond Chamber of Commerce created i.e.*—a galvaniz-
ing initiative to raise RVA’s profile for innovative excellence. They also hired Chrys-
tal Neal as Director of Creativity, Innovation and Special Projects to evolve and
implement the i.e.* initiative by providing strategic leadership. “The fact that the
Chamber is prioritizing the development and celebration of creativity and innova-
tion in the Richmond Region is a fine example of innovative thinking among the
Chamber leadership. My job will be to promote the creativity that already abounds
and to develop programming to further showcase our collective community tal-
ents,” states Chrystal.
S H O C KO E S L I P
S H O C KO E S L I P
Blur the lines between indoor
and outdoor public spaces.
Moving soon to Shockoe Slip, but a staple in the
area’s creative community, SMBW Archictects has
a diverse portofolio of cutting-edge public and pri- SHOCKOE DESIgn DIStrICt
vate projects including City Hall, Main Street Sta- Establish a virtual downtown district
tion, VMFA and UNOS headquarters. Their design that becomes an epicenter of creative delight.
for Affiliated Dermatologists of Virginia, located in Preeminent Richmond names in home design in-
Richmond [above photo] is a modern healthcare cluding These Four Walls, LaDifference, Ten
facility made up of two low-slung buildings. The Thousand Villages and other retailers, restau-
structures are delicately sited on a wooded parcel rants, artisans and companies are in the process of coalescing their
to create a complex of small Zen pavilions. This creativity into the creation of the newly defined Shockoe Design Dis-
strong connection to the landscape establishes a trict. Also participating is the newly formed Virginia Street Gallery
sense of place, relating the buildings to one anoth- [above photo ] that showcases a collective of 50 artists and galleries.
er while defining an inner courtyard. The relation- The Virginia Street Gallery is organized by Karen Atkinson and fea-
ship to the landscape is strengthened by blurring tures work by artisians from local farmers markets. Karen Atkin-
the lines between indoor and outdoor at the pub- son founded The Market Umbrella to bring European-style open-air
lic spaces. Transparency throughout the building markets to the Richmond area. The markets provide the community
allows a strong connection to the outside and a with quality local, homemade, homegrown and handmade products,
constant contact with natural light. encouraging people to buy local and support farmers and artisans.
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E-MErgE SyStEMS, InC.
Engineer automation for everything from bottling and case packaging
to water and food processing.
E-Merge Systems, Inc. is a company brimming with smart engineers who are ca-
S H O C KO E S L I P
pable of cranking out everything from industrial automation to systems integration
for a wide variety of industries. Based in the Slip, Inderdeep Huja, co-founder of E-
Merge, [ photo ] has built a reputation for forming teams (in Richmond, Maryland,
and Delaware) with a quick response record and unmatched technical experience.
The result, clients routinely optimize their systems’ efficiency, leading to impressive
tHE MArtIn AgEnCy
The Martin Agency has been a part of the culture of creativity in Rich-
mond since 1965. Creators of arguably the most famous and longest
running tourism slogan in the country, Virginia is For Lovers, The
Martin Agency launched that provocative campaign in 1969. And
that was just the beginning of famous creativity from this award-
winning shop that, in 2010, was named ‘2009 Best U.S. Agency of the
Year’ by Adweek Magazine. They are the creators of Discover Card’s
‘Peggy,’ GEICO’s Gecko and Caveman, and UPS’s ‘What Can Brown Do
for You?’ campaign. They also create advertising for Walmart, Hanes,
BFGoodrich, Comcast, Norwegian Cruise Line, PING, Tylenol, Motrin,
The American Cancer Society and Pizza Hut, just to name a few. The
Martin Agency employs about 580 staffers in their Richmond head-
quarters building in historic Shockoe Slip.
Turn improbable product spokespersons into pop-culture icons.
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Blend virtual and bricks-&-mortar
Led by enthusiastic bibliophile Kelly Justice,
the Fountain Bookstore (1312 E. Cary Street)
S H O C KO E S L I P
is a quintessential neighborhood shop for
the cozy browsing of best sellers as well as a
source of an ongoing roster of local and na-
tional author readings. With the rise of tab-
lets and eReaders, Justice has embraced
the opportunity to sell Google e-books
through the store’s website, allowing
readers the convenience of shopping on-
line and locally with the same purchase.
Best of all, you can also access the store
staff’s recommended reads.
Assemble work spaces
in the clouds.
With Proxios Virtual Desktop
(remote desktop) and cloud
technology, this RVA company
gives users access to office ap-
plications, virtual phones and
other data resources without
the upfront costs or headache
of maintaining technology.
Your apps are state-of-the-art
and you never have to worry
about backing up your data.
Stop talking to robots!
Redefine Sunday night.
Shockoe’s anchor restaurant
Liberate callers from auto-hold purgatory.
and nightclub, The Tobacco LuCyPHOnE
Company along with RVA Mag- Naming their app from the acronym for
azine and Radio Rubber Room “Let us call you,” Richmonders Mike and
host various forms of live en- Tom Oristian have created Lucyphone,
tertainment on Sunday nights. a service that lets you get out of hold by
Tobacco Live presents regional staying on the line when you hang up and
comedians and local bands calling you back once a live agent is on the
performing a music review phone. Promoting the call-center widget
showcase. Throw in a $2 Burger service, the Oristians have also taken to
special and you have yourself a Twitter following 140-word customer com-
fantastic Sunday night! plaints and enticing them to try the service.
12 RVA C RE ATIVIT Y C ATALOG Powered by Venture Richmond | VentureRichmond.com
Over The edge
Mix a little fear with philanthropy
and what do you get?
Lots of teetering and Twittering.
S H O C KO E S L I P
There’s probably no better example than
tossing your boss off the edge of a 25-sto-
ry building, and then bragging about it
on Twitter and Facebook. In 2009, River
City Rappel enticed local businesses to
“Toss Your Boss,” as well as individuals
to go “Over the Edge,” to benefit Special
Olympics Virginia. To increase the buzz,
netizens took to social media, many live-
tweeting on their descent. This year’s
event had 92 rappellers who raised more
Create a niche market Convert pain into gain.
somewhere between haute After growing up with severe allergies and experi-
couture and ready-to-wear. encing life-threatening emergencies due to diffi-
In an era of endless replication and culties with rapid epinephrine delivery,
mass-produced brands, designer Eric Edwards and his twin brother, Evan,
Paul Trible and business partner have dedicated their careers to invent-
Paul Watson have distinguished ing a device to deliver epinephrine in
their Ledbury line of men’s tailored a more patient-friendly way. The novel
shirts by focusing on quality mate- auto-injector that the Edwards brothers
rials and selling limited releases of invented has gained widespread inter-
designs through their online bou- est for use with many different injected
tique and their recently expanded medicines. Intelliject got its start at the
storefront on 14th Street. Just listen to Trible talk about the Virginia Biotechnology Park.
“engineering” of a shirt collar on their site’s video and you’ll www.intelliject.com
understand the passion behind the product.
Build it and they will come.
But if you design innovative architecture
over a decade, they will come with awards.
Commonwealth Architects received the 2011 T. David Fitz-Gibbon award. The highest
honor bestowed by the Virginia Society to a Virginia-based architecture firm, the Fitz-
Gibbon Architecture Firm Award recognizes a firm that has consistently produced
distinguished architecture for at least ten years. Since 1999, Commonwealth Archi-
tects has completed numerous adaptive reuse and rehabilitation projects including
Movieland at Boulevard Square, Hotel John Marshall, Miller & Rhoads Building and
the Berry-Burk Building.
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S H O C KO E B O t tO M
S H O C KO E B O t tO M
rEVItALIzAtIOn StrAtEgy FOr SHOCKOE BOttOM
Guide future development by tapping into your heritage.
With seven areas of innovative adaptation of existing space highlighted, the City of Richmond’s Department
of Economic and Community Development rolled out the “Shockoe Revitalization Strategy for the Shockoe
Bottom” to guide the area’s future growth. The plan rethinks and invigorates existing anchor spaces such as
Main Street Train Station and Concourse [photo above] to attract creative knowledge-based business and cre-
ate a welcome/travel center. Also in the plan is the creation of a Heritage District that incorporates the current
efforts to develop a slavery museum, an African-American genealogical center and a glass-enclosed site of
Lumpkin’s Jail. Among the plan’s strategies for revitalization is replacing current industrial zoning in favor of
mixed-use development to enable more live work and play options in the form of lofts, apartments, entertain-
ment venues, galleries, restaurants, public spaces, and stores.
Tailor machines to individual users’ bodies.
tEKtOnICS DESIgn grOuP:
CAELIFErA & StIjL CuStOM BIKES
Comprised of architects, industrial designers and fabricators, Tektonics Design Group
is a specialty design and fabrication firm that provides prototyping solutions to tra-
ditional architectural, interiors, and industrial design services. Tektonics also creates
their own line of products through offshoot companies Stijl Cycles and Caelifera that
have evolved into custom bicycle fabrication brands. Caelifera and Stijl are focused on
the creation of unique frames and components that are custom tailored to the rider’s
biomechanical and aesthetic preferences. Cirque du Soleil commissioned the specialty
bikes for their production in Orlando, FL.
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In yOur EAr
Create the audio vibe for hit television
shows, movies and Grammy-nominated
S H O C KO E B O t tO M
In addition to
ment for such
familiar shows as
The Family Guy
and The Cleve-
land Show, IYE
such notable projects as recording the vocal
Mash up an animated 1800’s history, legend and lore. tracks for F.A.M.E., Chris Brown’s 2012 Grammy-
ShaveFX, an animation and visual effects company in Shockoe nominated album. In partnership with Dreams
Bottom, has been developing a pitch for an original animated TV Factory (www.Dreamsfactory.com), Tim Reid
series geared more towards adult tastes. Epic Abraham is a gritty
Productions, and Obsidian Productions, the
mixture of history, legend and lore set in the early 1800’s. Collab-
orating with creator Joseph Ryan and local Pixel Pirate Studios, studio is currently completing Keepers of the
and utilizing talented local animators, ShaveFX hopes to launch Flame, a film produced for The Virginia State
the series nationally while anchoring production in Richmond. Capitol Foundation.
H.L. rEED DESIgn, InC.
Transform commercial and residential spaces into oases of style
using current design resources and innovative approaches.
“We are able to adapt to our clients’ needs because we are constantly ex-
posed to new things,” says Helen Reed, whose interior design firm has created
the atmosphere for restaurants such as The Boathouse Restaurant at Rocketts
Landing [ photo left and bottom ], stores, and homes throughout Richmond
and beyond. Sustainability, she explains, is among H.L. Reed Design’s top pri-
orities. Look for H.L. Reed’s newest work at such spots as 525 at the Berry Burk
[see page 23 for related article], Mint, and Blue Toad Restaurant.
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 15
MAnCHEStEr ArtS DIStrICt
MAnCHEStEr ArtS DIStrICt
DOgtOwn DAnCE tHEAtrE
Transform a former high school gymnasium into a beautiful haven for entertainment and instruction.
Providing studio space for classes, creative development, and performance—from Zumba to Hula-Hooping and
praise dance—Manchester’s Dogtown Dance Theatre is home to The Ground Zero Dance Company, a modern dance
and performance art troupe that incorporates aerial work. According to Artistic Director Rob Petres, Dogtown also
imports talent from around the nation and beyond, “To fill out the performance art scene in Richmond.”
Promote business and celebrate diversity
through a reality TV show.
Located in the old Spaghetti Warehouse building in historic Manchester, CRT/
tanaka is one of the country’s leading independent PR and marketing firms.
Through the course of its 15-year history, CRT/tanaka has managed PR activities
for Sprint/Nextel’s title sponsorship of the NASCAR Sprint Cup series; coordinated
and promoted the yearlong national celebration for the U.S. Centennial of Flight,
commemorating the 100th anniversary of the Wright brothers’ historic first flight;
and worked with Air New Zealand to promote the first gay-themed “Pink Flight”
in North America, which included an entire episode of BRAVO’s Kathy Griffin: My
Life on the D-List [ photo left ] devoted to the flight. Current clients include Barnes
& Noble College, BISSELL Homecare, Charles Schwab & Company, Girl Scouts of
the USA and Wines from Rioja (Spain).
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3 nOrtH AnD COrrugAtED BOx BuILDIng
Braid the elements of history, graphics, architecture,
design, and technology into a center of innovation.
The Corrugated Box Building is an industrial space transformed into a popular studio envi-
ronment for a variety of innovative companies, including Tumblr, Mobelux and Concerntrak.
The design of the space cultivates a cross-disciplinary approach showcasing some of RVA’s
most creative minds. 3 NORTH developed the “Box” and their company has an interesting
MAnCHEStEr ArtS DIStrICt
blend of architects, interior designers, and landscape architects who work their magic with
in-house graphic designers, historians, writers, and artists. The firm’s impressive portfolio
includes everything from stunning homes, business and nonprofit facilities like the Ameri-
can Civil War Center, Richmond Ballet and Greater Richmond ARCenter. A Richmond resi-
dence they designed was featured in the January 2012 issue of Architectural Digest.
Devise a network to trace Make microblogging
the origin of packaged-food ingredients. so easy that it attracts over 3 million users.
Tracing an apple back to the orchard is easy, but what if Tumblr lets you effortlessly
that apple is one of many ingredients of a product—like share anything. Post text,
inside a granola bar? Founded by two food safety activists photos, quotes, links, mu-
and new graduates of the VCU ISY program, ConcernTrak is sic, and videos, from your
a food safety network that gives the food industry an easy browser, phone, desktop,
way to pinpoint ingredients and stay alert to food-borne email, or wherever you hap-
illness outbreaks. pen to be.
Launch mobile apps that extend the value of existing brands.
When Tumblr acquires your first iPhone app, you know you’re on to
something. Mobelux, hatched in 2008 by Garrett Ross and Jeff Rock, cre-
ated Tumblrette, which was acquired in 2009 by Tumblr and re-released
as the ever-so-popular Tumblr for iPhone. Toss in projects for iHome
and other high-profile clientele since, and you have the makings for a
homegrown RVA success story that we’ve all likely bragged about in the
PLAnt zErO/tHE SHOP
Create creative spaces FuLCruM
for a creative community. COLLABOrAtIOnS
Formerly the Solvent Space located in the Produce business
Plant Zero complex of apartments, art stu-
intelligence as a utility.
Operating for less than two years,
dios and Art Works gallery, The Shop is the
Fulcrum Collaborations—a busi-
name for the building and physical loca-
ness and technology consult-
tion of a multi-purpose facility that houses
ing firm that utilizes cloud plat-
diverse community programs. The Shop
forms—already boasts services to
is a performance gallery/venue, and art
10 Fortune 500 clients and is an
gallery, a broadcast studio, and a record-
official partner of Salesforce.com.
ing studio. The Shop is home to SlamRich-
A pioneering IT-as-a-Service busi-
mond—Virginia’s longest running poetry
ness model, the firm converts tech-
slam and broadcast live every Saturday on
nology investment from a capital
expense to a recurring cost—like a
an expansion gallery of artSpace (www.
utility. This long-term partnership
enables Fulcrum to produce ongo-
tv) and MadMonkie Studios, which pro-
ing insightful, actionable business
duces and hosts an array of community
programs and events.
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r I V E r F rO n t CA nA L wA L K
Up the effeciency in fuel and extend
the productivity of machinery.
Afton Chemical’s Richmond-based Re-
search & Development center helps make
modern vehicles and machinery more ef-
ficient through innovative fuel and lubri-
cant additives. Their solutions are among
the most highly developed and widely
used additives in the petroleum industry.
They work with customers around the
world through open and flexible collabo-
ration to help improve fuel economy, re-
duce emissions and prolong engine and
machinery life. Afton Chemical is part of
the NewMarket Corporation (NYSE: NEU)
family of companies.
Create product packaging with an emphasis
on utility, safety and environmental sustainability.
MWV’s Richmond-based Center for Packaging Innovation
develops real-world solutions to some big-time needs—
from the store shelf to the kitchen pantry. It all starts with
understanding the preferences of consumers who interact
with packaging before they ever get to the product. MWV
created Shellpak® packaging for prescription drugs to reduce
medical errors by helping patients take their medications as
prescribed. They invented Natralock® security packaging as
a safe-to-open paperboard alternative to the pesky plastic
clamshell [right photo]. And MWV developed their MWare®
line of sustainable materials for food service products to re-
duce waste in landfills, including a coffee cup that goes right
into the recycling bin or compost pile [left photo].
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r I V E r F rO n t CA nA L wA L K
Reimagine a river.
The James River flows through Downtown and for years has been
known as a wonderful recreational river with Class II and IV rapids in an
urban setting. More recently, Dominion and partners have reimagined
the river as a backdrop to innovative community events—Dominion
Riverrock that mixes athletic competitions and entertainment (www.
dominionriverrock.com, with various partners) and RVA Fireworks on
the James (with MWV). Both are perfect examples of community groups
and corporations joining together creatively to promote Downtown.
Fashion new values and perspective from historical events.
tHE FuturE OF rICHMOnD’S PASt: COMMEMOrAtIng tHE 150tH AnnIVErSArIES
OF tHE CIVIL wAr AnD tHE EnD OF AMErICAn SLAVEry
Our nation will soon commemorate the 150th anniversaries of two of the major events in American history: the Civil
War and the end of American slavery.
These anniversaries offer Richmond a unique opportunity as well as a special responsibility. As the former capital
of the Confederacy and as a center of the nation’s slave trade, our city can help Americans better understand our
The Future of Richmond’s Past is a collaborative effort among leaders of Richmond’s historical societies, museums,
commissions, cultural and tourism organizations, and educational institutions to frame the upcoming sesquicenten-
nial years in which our city and the nation will commemorate the anniversaries of the Civil War and Emancipation. It
sponsors public programs and special events and inclusive conversations to advance a better understanding of our
city’s shared history. Dr. Edward L. Ayers, University of Richmond President and Christy Coleman, president of the
American Civil War Center [above photo] are two of the leaders championing this initiative.
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 19
B r OA D S t r E E t
B r OA D S t r E E t
BLACK IrIS MuSIC
Unite indie bands with corporate brands
and budding musicians with massive exposure.
Creating tunes for commercials, film, and television,
Black Iris Music has contributed scores to advertising
campaigns for such behemoths as Apple iPad, Audi and
Toyota [ photo below ]. Recently, their label released
singles from notable independent bands such as Guards
and Oberhofer. “We stay very connected to our under-
gHOStPrInt gALLEry ground roots, and that helps us stay in touch with and
& gHOStPrInt gALLEry tAttOO even ahead of current music trends,” explains Creative
Put your own spin on the family business. Director Jonathan Fuller.
“Perhaps most surprising on our list is the city of Richmond, Va., www.blackiris.tv
which averages about 14.5 tattoo shops per 100,000 people—
and that’s just within the city itself.” Such was msnbc.msn.com’s
assessment of Richmond’s ranking third in the website’s “The top
10 most tattooed cities in America.” Fittingly housed within an
art gallery, one notable parlor, Ghostprint Gallery Tattoo, stands
out among others and Thea Duskin stands out among tattooists.
Through a lengthy process of collaboration with her clients, this
skilled portraitist and specialist in art reproduction creates the
elaborate designs that merit her popularity among discriminat-
ing seekers of indelible body art. Geraldine Duskin, Thea’s mother
who also curates the Ghostprint Gallery [top photo], has been
a twentieth-century decorative and fine arts dealer for the past
www.ghostprinttattoo.com | ghostprintgallery.com
20 RVA C RE ATIVIT Y C ATALOG Powered by Venture Richmond | VentureRichmond.com
B r OA D S t r E E t
ArtBuSInESS rICHMOnD & tHE ArtS AnD CuLturAL DIStrICt
Develop the synergy between art and commerce.
Recognizing that arts, culture and en- Arts and culture at every level are his intentions to create an Arts and
tertainment can be catalysts for eco- critical to the future of our city,” Jones Cultural District (ACD) in Downtown
nomic development and revitaliza- said. Through ArtBusiness Richmond Richmond “The City’s arts and cul-
tion, Mayor Dwight C. Jones initiated a city-wide loan fund of $2 million tural organizations are among our
ArtBusiness Richmond—a program was made available to stimulate the greatest assets,” Mayor Jones stated
designed to transform under-utilized revitalization of Richmond’s neigh- regarding the proposed ACD. “Arts
and distressed property into viable borhoods and promote permanent and culture at every level are critical
commercial and residential spaces. job creation for low and moder- to the future of our city.” The pro-
While accommodating new ate income residents by helping to posed arts and culture district will
businesses and residents, the em- bridge the credit gap for indepen- help promote the improvement of
phasis is also to continue to grow the dent real estate developers and the city’s urban core by leveraging
arts and cultural vibe in Downtown. smaller employers. arts and culture for their maximum
“The city’s arts and cultural organiza- At his State of the City Address, economic development and revital-
tions are among our greatest assets. Mayor Dwight Jones announced ization benefit.
Compile an online comprehensive
resource for family caregivers.
After conducting countless interviews and re-
searching generational trends, Katie Gilstrap and
Ted Ukrop put together a plan to bring practical
solutions, trusted services and helpful advice to
those caring for aging parents or relatives. Gil-
strap was struck by
feeling of isolation
reported by care-
givers. “They felt
they had nowhere
CAnDELA BOOKS + gALLEry to go,” explains
Curate exhibits and publish complementary art editions. Gilstrap, who left
Founded by photographer Gordon Stettinius, Candela Books+Gallery rec- First Market Bank when it was bought by Union.
cently opened on Broad Street in the Downtown Arts District. Candela “I felt that there was a real opportunity to build a
Books is publishing fine art photography books and will be bringing na- resource that served this rapidly growing com-
tionally known photographic talent to Richmond to exhibit in their newly munity with expert and actionable advice, trust-
renovated gallery space. ed local service providers and helpful tools.”
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 21
A r O u n D t Ow n
nEAr rOCKEttS LAnDIng
Evolve children’s fantasies
into a line of lyrical accessories and furnishings.
From princess palaces to cowboy corrals, PoshTots creates fanciful
spaces where pint-sized dreamers can rest and play. Channeling the
creative bounty of childhood imagination into world-class interior
design, Andrea Edmunds and Pam O’Hallaron cater to the unique
fancies of children the world over. “Celebrating its eleventh year,”
Founder/CEO Edmunds explains, “PoshTots has grown into the ‘chil-
dren’s room designer of choice’ for set decorators, interior designers
and style-conscious parents in Hollywood and around the globe.”
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jAC K S O n wA r D CEntEr CIty
tHE HIPPODrOME 525 At tHE
tHEAtEr & tAyLOr BErry BurK
A r O u n D t Ow n
MAnSIOn Restore a
Rejuvenate an historic Downtown
entertainment venue with corner to its
meticulous renovation and former glory
contemporary music acts. with a fresh
Jackson Ward’s historic theater, take on New
the Hippodrome, has undergone American
a renovation that is part of an in- cuisine and
novative approach to redevelopment. Developer Ron Stallings packaged four ageless style.
buildings, including “The Hip,” into one mixed-use development with 28 apart- Poised to open in
ments above, which allowed him to get financing in a challenging economy. The April by cofound-
result is a stunning renovation of The Hip which is opened for concerts, meetings ers Thomas Haas
and events and the Taylor Mansion, which has a restaurant and Speakeasy on the and Taylor Hasty, 525 at the Berry Burk will ca-
first floor with apartments above. The Mansion-five26 “Southeastern Cuisine” ter to a broad range of appetites and budgets
Restaurant and The Speakeasy at The Mansion have opened and are serving up while paying homage to the lively and el-
some savory food and sophisticated fun. egant past of its site at Grace and 6th Streets.
www.thehippblog.blogspot.com Haas explains, “We envision our restaurant
as a meeting place that bridges the gap be-
M O n rO E wA r D tween ‘Old Richmond’ society and the newer
‘RVA’ movement that seeks to define the next
chapter in Richmond’s storied history.”
Pioneer the renaissance of a shopping
district and set a standard for social
consciousness in the dining industry.
With Chef Jason Alley behind the new eat-
ery’s small plate Southern dishes, Pasture’s
fare promises to please. But the nascent E.
Grace St. venture is also a model of ecologi-
ing great care
to serve Fair
sodas and to
order from vendors within a limited shipping
area, Pasture also reduces packaging waste
by eliminating bottles and cans (with the ex-
SOunD OF MuSIC rECOrDIng StuDIO ception of wine) and serving only draft beer at
Embrace new technology while staying true to classic recording its lovely bar fashioned from reclaimed wood.
methods and good old-fashioned savvy. “We’re trying to function as green as pos-
“We know how to make records,” explains Miguel Urbiztondo of Sound of Music, sible,” Alley explains. The restaurant location
whose high-quality work has drawn well-known artists from around the globe. is the first project funded by Mayor Dwight C.
Currently in production with DC solo artist Harris Face, with Alan Weatherhead Jones’ ArtBusiness Richmond initiative. The
as engineer, the studio anticipates upcoming showcases such as live recordings revitalized retail space, that formerly housed
by the likes of Kaat and Daan, indie rock musicians from Holland. Of the studio’s the Montaldo’s women’s clothing store, is
recent relocation to its beautiful home on Foushee St., Urbiztondo says, “I’m per- part of a $1.5 million adaptive historic tax
sonally inviting everybody to come see our new facility.” credit rehabilitation project.
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 23
VIrgInIA COMMOnwEALtH unIVErSIty
VCu’S MuLtI-SCHOOL COLLABOrAtIOn
ing. Caskey, along with a group
of students and other volunteer
faculty, provided the girls with a
comfortable and stylish selection
of dresses as they awaited their
separation surgery. The girls also
received bumble bee Halloween costumes they wore for
a party at the World Pediatric Project.
Another effort was a plaster body
casting mold created by Morgan
Yacoe, a senior in VCU’s Depart-
A team of Virginia Commonwealth University pediatric ment of Sculpture. Yacoe and VCU
surgeons made headlines this past November with the Sculpture graduate Kristi South
successful separation of the 19-month-old conjoined collaborated with Rhodes to devel-
twins Maria and Teresa Tapia of the Dominican Repub- op an accurate mold of the twins
Solve a multifaceted challenge through multiple
perspectives, skill sets and disciplines.
lic. The first surgery of its kind at the Children’s Hospital that assisted plastic surgeons in determining the best
of Richmond at VCU, the 20-hour procedure was led by way to cosmetically care for them after separation.
David Lanning, M.D., Ph.D.—associate professor in the
VCU Department of Surgery and In addition, Audrey Kane, a VCU occupational therapist
surgeon-in-chief—along with an and certified car seat technician, designed a special car
additional 45 physicians and pe- seat large enough to accommodate the twins for com-
diatric subspecialists who volun- fortable vehicle travel. As a result, the twins did not need
teered their time. As amazing as to depend on ambulance transportation and could even
the operation was, it was only safely take part in other activities such as play dates and
part of the story. a visit to a garden.
In the months leading to the surgery, several schools “It’s made me very proud to be part of this organiza-
in VCU rallied to support the twins transition. This in- tion to see everybody rise to the occasion and deliver
cluded a dress-making workshop led by Kristin Cas- the care with such a high level of expertise and in a
key, associate professor and interim assistant chair of compassionate way,” said Lanning.
VCU’s Department of Fashion Design and Merchandis- www.vcu.edu
CrEAtEAtHOn On CAMPuS
Combine brainstorming and mentoring
to build portfolios and nonprofits.
A 24-hour, work-around-the-clock creative blitz during which student teams
provide non-profit marketing services on a pro bono basis, Createathon On
Campus launched in 2007. Since then, 264 volunteers have served 46 nonprof-
its—delivering projects valued at over $700,000—all to help organizations
meet their missions. Students can be involved at a variety of levels. Team leaders enroll in a semester-long spring course
where they learn account management, leadership skills, strategic and project development, all while serving one non-
profit client. Team members commit to the 24-hour creative blitz held during spring break. Local professionals and
faculty mentor the participants to develop and produce a wide range of work with inspiring and fulfilling results for both
the community and the students.
24 RVA C RE ATIVIT Y C ATALOG Powered by Venture Richmond | VentureRichmond.com
VIrgInIA COMMOnwEALtH unIVErSIty
tHE IngEr & wALtEr rICE
Build a stone-age home
for a prehistoric species
along the James River.
Virginia Commonwealth University’s
Rice Center joined with community
and corporate partners to embark on
a landmark project to restore the At-
lantic sturgeon to the James River. If
the project succeeds, it could be a bell-
wether signaling that the ecosystem
of the James, and perhaps the entire
Chesapeake Bay, is taking a turn for
The ambitious effort began with piles
of rocks. The rocks—more than 2,000
cubic yards of them donated by Gooch-
land County-based Luck Stone Corp.—
were dropped from a barge into the
James River near Presquile National
Wildlife Refuge in Chesterfield County
to form a 300-foot-long artificial stur-
geon reef, the first of its kind for the
Chesapeake Bay watershed and the en-
tire East Coast.
It is hoped that the Atlantic sturgeon,
a fabled prehistoric species of fish
that has been sighted in the area, will
spawn and deposit their eggs on the
reef. Sturgeon merit an historic foot-
note in Virginia history, because they
are credited with being a critical food
source that helped the Jamestown
colonists survive when there was little
else to eat.
The Inger and Walter Rice Center for
Environmental Life Sciences is Virginia
Commonwealth University’s field sta-
tion devoted to a broad array of en-
vironmental research, teaching and
public service. Located on 494 acres
along the historic James River, midway
between Richmond and Williamsburg,
the Rice Center is rich in natural and
cultural resources. The center has a va-
riety of aquatic and terrestrial habitats
that provide many research and educa-
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 25
Develop a national
V i rg i n i a B i o te c h n o l o gy r e s e a rc h Pa rk
data center for
and a memorial
to honor donors.
United Network for Or-
gan Sharing (UNOS) is
the private, non-profit
organization that man-
ages the nation’s organ
transplant system under
contract with the federal
on October 25, 1999, the
UNOS online database,
called UNettm system,
contains data regarding
every organ donation
and transplant event
occurring in the United States since 1986. UNOS headquarters
at BioTech features the National Donor Memorial, which honors
America’s organ and tissue donors [photo].
Gather a braintrust to determine the causes and trends
of public health patterns by identifying risk factors for
disease and targets for preventive medicine.
Venebio integrates the expertise of a global network of scientists
in a broad range of biomedical fields and uses strategic collabora-
tion and comprehensive project management to deliver start-to-
finish problem solving in epidemiology, biomarker discovery, de-
velopment, and validation as well as clinical trials. Venebio recently
VIrgInIA DEPArtMEnt completed a study for the Healthcare Division of MeadWestvaco
OF FOrEnSIC SCIEnCE Corporation (MWV) to evaluate the real-world effectiveness of
Pioneer DNA technology to solve crimes.
MWV’s Shellpak® brand reminder packaging in improving long-
In 1989, Virginia became the first state to use DNA evidence
term medication adherence. Venebio designed and conducted
to win a capital-murder conviction. That same year, it also
became the first to create a DNA databank for testing fel-
ons. Located in BioTech Two, the department has access to
nearly 1,200,000 fingerprint cards and to a database with
more than 34,000 unsolved latent prints [photo below].
a retrospective analysis of anonymized prescription dispensing
data for more than 3 million adult Walmart pharmacy patients.
The results of the study were compelling: use of calendar blister
packaging alone, unaccompanied by any instructions to patients
or pharmacists about how to use it or its purpose, was associated
with significant improvement in both refill adherence and persis-
tence compared with loose pills in vials.
26 RVA C RE ATIVIT Y C ATALOG Powered by Venture Richmond | VentureRichmond.com
Provide a personalized
method of diagnosing disease—
as well as create 650 new jobs
t r A n S P O r t A t I O n I n n OVA t I O n
for the region.
Mayor Dwight C. Jones announced
the expansion of Health Diagnostics
Laboratory, Inc. (HDL) in the Virginia [ Standing second from right ]: the administrator of the
grant, Dr. George Flowers and students gather in front of
BioTechnology Research Park. In
an electric vehicle (Chevy Volt) that Dominion drove over
just two years, the company has that day for a class demonstration.
grown to more than 300 employees, and now has a major ex-
pansion planned. “This $68.5 million capital investment and 653 j. SArgEAnt rEynOLDS
net new jobs will bring HDL’s employment to over 950 employ- COMMunIty COLLEgE
ees and makes HDL a major employer in the City of Richmond,” Anticipate innovation and train
said Mayor Jones [shown in photo with Tonya Mallory, B.S., M.S. the transportation technicians of tomorrow.
HDL President, CEO and Co-Founder ]. “This is a great example of J. Sargeant Reynolds Community College was recently
the importance of cultivating our existing business base, and we awarded an $800,000 grant from the National Science Foun-
are proud that HDL has chosen the City of Richmond to expand dation for the development of new automotive courses fo-
and grow their business.” HDL, a CAP accredited leader in health cusing on Accident Avoidance Systems and Autonomous
management, offers a comprehensive test menu of risk factors Controlled vehicles. Today’s vehicles have advanced safety
and biomarkers for cardiovascular and related diseases. As an features such as back-up cameras, self parking, and lane de-
added value, patients receive a personalized overview of their parture notification systems. Further advances are planned
risk factors along with intensive counseling from expert Health that will permit vehicles to operate autonomously with
Coaches at no additional cost, improving compliance and en- minimal input from the driver. As these new systems are
hancing satisfaction. incorporated into vehicles, the automotive industry must
www.hdlabinc.com deal with developing and maintaining qualified technicians.
CuPrOn The grant will allow JSRCC to maintain its position of pro-
Access the restorative and antibacterial nature viding leading edge automotive education to its students.
of copper to create health and beauty products. As manufacturers rapidly move toward new and advanced
Copper is an essential nutrient in the human body. It also effec- electronic systems, JSRCC will be able to provide highly
tively kills many species of bacteria, fungus, dust mites and virus- qualified graduates for these emerging technologies.
es. It has been used for health, wellness, and antimicrobial purpos- reynolds.edu
es for thousands of years, dating back to the ancient Egyptians,
Romans and Aztecs. Cupron’s Copper Oxide Technology can be
Apply street art that guides motorists and
embedded into textiles, polymers and other substrates to activate
bicyclists through shared streets and avenues.
wellness and beauty products. In the medical arena researchers
Adding to RVA’s
have also documented copper’s value in stimulating the produc-
tion of hemoglobin (red blood cells), collagen and other key pro-
as a mecca for bi-
teins that help stabilize skin layers and
cycle enthusiasts, in
promote wound healing.
November the City
In cosmetic applications copper im-
of Richmond began
proves the look and appearance of
installing the first of
skin—thus the creation of copper-laced
pillows and gloves and sleep masks
lane miles of bike
to reduce the appearance of wrinkles
sharrows that will be
from aging. Cupron’s socks were given
placed along specif-
to the Chilean miners on day 36 when
ic corridors in the city. The pilot corridors include Meadow
they were trapped in the mines, playing
Street from Broad Street to Cary Street and Harrison Street
a major role in protecting the miners’
from Broad Street to Idlewood, representing about three
feet and helping enhance their well-
miles of bike sharrows thus far. Sharrows are shared lane
being. Also Cupron supplies anti-microbial socks to soldiers of
markings that are utilized to improve bicycling conditions
the Israel Defense Forces (IDF). The IDF became the first army in
on roads where designated bike lanes are either infeasible
the world to order anti-microbial socks based on the innovative
or inappropriate due to traffic conditions. This simple, yet
copper-based technology that, in addition to its anti-microbial
visible way of improving conditions for bicyclists also rein-
activity, also has skin-enhancement qualities.
forces safe and appropriate bicycling habits, which in turn
make bicyclists more predictable in mixed traffic conditions.
RVAcreates.com RVA C RE ATIVIT Y C ATALOG 27
Dovetail Construction Company’s new headquarters is the
first building in the US that is listed on the National Register of
Historic Places, is certified LEED Platinum and net zero energy.
Building on our architectural legacy.
Some of the most creative and innovative spaces Downtown are the adap-
tive re-use of some of RVA’s architectural gems. The historic rehabilitation
of so many of the old buildings Downtown has created a unique, authen-
tic sense of place. Here are some examples of those transformations:
[ Clockwise from top left ]
Dovetail Construction Company Headquarters,
designed by Walter Parks Architects.
The Commons at Plant Zero, designed by SMBW.
American Civil War Center, designed by 3 North.
The Hippodrome Theater and Taylor Mansion, designed by BAM Architecture.
Miller & Rhoads building designed by Commonwealth Architects
( photo credit: Lee Brauer ).
The Power Plant at Lucky Strike, a joint venture development
by Macfarlane Partners, Property Results and Odell Associates.
Canal Crossing, designed by Baskervill.
28 RVA C RE ATIVIT Y C ATALOG Powered by Venture Richmond VentureRichmond.com
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