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					                                                                                                                  THE POWER
                                                                                                                   OF I F
                                                                     GS
                                   IN TE RN AT IO N A L FU RN IS H IN N
                                       A N D D ES IG N A SS O CI AT IO
                                             S Y M P O S I U M 2 0 11

                                    What if you had
                                                    the tools and reso
                                    were able to be                     urces you needed
                                                    able to tap into th                      to grow your busi
                                    What if you had                     e secret s of succ                     ness? What if yo
                                                    the opportunity                        essful designers                      u
                                                                      to network and co                      and entrepreneur
                                               What if you coul                            llaborate with yo                    s?
                                                                d find all this an                           ur industry peer
                                                                                   d more in one lo                           s?
                                                                                                     cation?


                               THE POWER OF IF                                                             can apply to the everyday practice of creating homes, communities and
                               Join us for the 2011 IFDA Symposium: a collaboration of                     public places. (One hour lecture accreditation for IIDA, ASID, AIA, IDC,
                               designers, industry professionals and educators! We are                     IDEC certification)
                               bringing them all together to harness the Power of IF! Register
                                                                                                           Toby Israel is the founder of the new field of Design Psychology. Her
                               now for 3 days of presentations, tours and networking… and a
                                                                                                           worldwide experience and ground breaking theories are evidenced
                               little bit of fun!                                                          through her training as an Environmental Psychologist with over
                                                                                                           twenty-five years of experience in design, psychology, the arts and
                               Symposium Highlights                                                        education. Those she has led through her “toolbox” of exercises include
                               Keynote Speaker Nancy Glass                                                 Michael Graves, Andres Duany, Charles Jencks and Jane Pauley.
                                               A six-time Emmy Award winning television host, writer,      Vita Vygovska, MBA
                                               producer and award winning home furnishings designer,       5 Simple and Proven Marketing Strategies to
                                               Nancy Glass will kick off our 2011 Symposium.               Double your Design Business in Less than a Year
                                              Producer of over 50 prime time specials for HGTV, with                      If you have ever wished you could have a steady in-flow
                                              shows currently airing on A&E, DIY, Fine Living, and E!,                    of clients, not worry about where your next check will
                                              Nancy also debuted a line of lighting, bedding, and                         come from, and feel at peace with your business and
                                              furniture last April at the International Furniture Show.                   lifestyle, then you’ll want to be a part of this interactive
                               As one who defines the word “entrepreneur”, Nancy Glass will share her                     workshop. Vita explains concepts and ideas to help you
                               insight on the impact of design TV on the furnishings and design                           create a business that will support your creative
                               community.                                                                                 expression, feed your energy, and grow your bottom
                                                                                                                          line. Discover the 5 marketing strategies that work; 3
                               Featured Presenters
                                                                                                                          biggest mistakes to avoid; 2 mind set shifts essential to
                               Wilma Hammett, PhD, FIFDA
                                                                                                           marketing success and 1 simple secret to keep the “pipeline” full!
                               Designing for Boomers and Beyond
                                                                                                           Vita Vygovska is the owner of Vitalia Inc., and a window treatment and
                                                The first of over 78 million Baby Boomers turn 65 this
                                                                                                           productivity expert. A successful entrepreneur, she has worked with
                                                year and they hold 70% of the nation’s net worth and
                                                                                                           countless clients after progressing through the corporate world with her
                                                control one-half of all household discretionary income.
                                                                                                           last experience as Marketing Director for Lenox China. Born and raised
                                                Will your products and interiors meet the demands of
                                                                                                           in Ukraine, Vita came to the U.S. at 15, earned her BS in marketing and
                                                this educated and diverse group as they grow older?
                                                                                                           fashion merchandising from Albright College and her MBA from LaSalle
                                                Meeting the challenge means understanding the aging
                                                                                                           University.
                                                process and planning interiors that focus on the details
                               of style, comfort and safety. (CEU’s pending)                               Dr. Richard Liles and Dr. Mitch Owen
S Y M P O S I U M 2 0 11       Dr. Wilma Hammett is Professor Emeritus at North Carolina State             Embracing Your Personal Power for Business Success



THE POWER
                               University and a noted speaker on “aging in place.” Dr. Hammett                               Back by popular demand! Dr. Liles and Dr. Owen will
                               founded Design Traditions, is a Fellow of the International Furnishings                       conduct a thought-provoking, interactive session that




OF I F
                               and Design Association.                                                                       will enable you to use the strength of your personal
                                                                                                                             power to increase business success. You will identify
                               Toby Israel, PhD
                                                                                                                             your dominant communication style and practice
                               Using Design Psychology to Create Ideal Places
                                                                                                                             adjusting your style to improve business interactions.
                                               How can Design Psychology be used to create                 You will leave this session motivate and ready to use what you learned to
                                               authentic, fulfilling places for designers, clients and     move your business to a new level of profitability and customer
                                               users? Dr. Israel introduces this new field, defined as     satisfaction.
                                               “the practice of architecture, planning and interior
SEPTEMBER 15-17, 2011                          design in which psychology is the principal design tool.”
                                                                                                           Drs. Liles and Owen have conducted leadership training for diverse
                                                                                                           groups in the United States, Malaysia, South Africa, Australia, Brazil and
                                               With examples of how Design Psychology is applied to
SOFITEL PHILADELPHIA                           real projects, participants will complete hands on
                                                                                                           Canada. Their clients include universities, government agencies and
                                                                                                           major companies in business and industry.
P H I L A D E L P H I A , PA                   exercises from the Design Psychology Toolbox that they
                                                                                                                                                                                                                                                                 2011 IFDA SYMPOSIUM | THE POWER OF IF
            Of fsite Tours                                                   Conference Agenda All events are located at the                                                                                                                                     Payment must accompany your registration. Admittance to the conference will not be
                                                                                                                                                                                                                                                                 allowed unless payment is received. No refunds will be given for cancellations
                                                                             Sofitel Philadelphia unless otherwise noted.                                                                                                                                        received after September 9, 2011. Make checks payable to the International
                                                                                                                                                                                                                                                                 Furnishings and Design Association or IFDA.

                                                                                                                                                                      Offsite Events
                                                                                                                                r
                                                                                                            IFDA 2011 Trailblaze
                                                                                                                                                                                                                                                                 Registration Form (Please print and duplicate this form for multiple registrations)
Comcast Center Tour                                                                                                                                                   Choose between 2 great tours! The Comcast Tour has limited
                                                                                                            Joe Ruggiero                                              availability, and will be “first come, first served!” Freeman’s Auction
                                        Philadelphia’s tallest building                                                            sophisticated                                                                                                                 Name ___________________________________________________________________
                                        is also one of the country’s                                      Creating stylish and                                        house is steps away from our hotel.
                                                                                                                                     affordable for
                                        greenest! Featuring a public                                      environments that are                                       2:00 pm – 4:00 pm                 Freeman’s Auction House Tour
                                                                                                                                         of life is the
                                                                                                          con sumers from all walks                                                                                                                              Company ________________________________________________________________
                                        plaza and fountain, a dramatic                                                                            America’s
                                                                                                          forte of Joe  Ruggiero. As one of                           2:30 pm – 4:00 pm                 Comcast Center Tour
                                                                                                                                                          ro
                                        8 story “Winter Garden” and                                       most trusted des    ign authorities, Ruggie
                                        an energy saving “glass                                                                    ability to identif y what          Evening                                                                                    Address _________________________________________________________________
                                                                                                          is well-k nown for his
                                                                                                                                      for and showing                 You are on your own in Philadelphia! Visit the IFDA Registration
                                        curtain” that wraps around the                                    consumers are looking                  an
                                        building,     the     Comcast                                     them how    to create it from both                          Desk for restaurant suggestions and evening activities around town!                        City/State/Zip ____________________________________________________________
                                        Center’s most stunning effect                                     aesthetic and pra    ctical point-of-view.
                                                                                                                                   ven year career,                   Friday, September 16
                                        is the 2,000 square foot LED                                      During his twenty-se
                                                                                                                                        der in identif ying                                                                                                      Phone _____________________________                  Fax ________________________________
                                        screen. Projecting computer                                       Rug  giero has been a lea                                   7:30 am – 8:30 am                 Buffet Breakfast
                                                                                                                                                  design
                                                                                                          trends and   translating them into
                                        generated images with a                                                                                                       8:45 am – 11:15 am                Designing for Boomers and Beyond with
                                                                                                                         ers worldwide.
                                                                                                embraced by consum                                                                                      Wilma Hammett, PhD, FIFDA                                E-Mail ___________________________________________________________________
                                        resolution 500% greater than      ideas that have been                                                           ber
                                                                                                                             azer Award on Septem
                                        that of an HD television; the                           eive the 2011 IFDA Trailbl                                                                              Even if you are not a designer, you’ll be
                                                                          Mr. Ruggiero will rec                        IFDA Sym     posium.
                                                                                               s Dinner of the 2011
                                        experience is a remarkable         17 during the Award                                                                                                          faced with “aging in place”
                                                                                                                                                                                                                                                                    Please contact me about my special needs with accommodations, meals
                                        technological and artistic                                                                                                                                      issues someday!
                                                                                                                                                                                                                                                                    or other needs (including companions).
                                        achievement. The cutting                                                                                                      11:30 am – 1:00 pm                Educational Foundation Lunch
                                        edge sustainable design can
                                                                                                                                                                      1:15 pm – 5:30 pm                 Embracing Your Personal Power for
                                        be found in nearly every          Tuesday, September 13
                                                                                                                                                                                                        Success                                                  Full Symposium Registration*-IFDA Members                                       $ ____________
                                        aspect of the building. From      4:00 pm – 9:00 pm             Committee Meetings and Dinner                                                                   Sponsored by the
the waterless urinals (the building uses 40% less water than a                                                                                                                                          IFDA Educational Foundation.                             Early Bird Registration (received by 6/30)                      $375.00
typical office building) to the “glass curtain” surround which blocks     Wednesday, September 14
60% of the sun’s heat while allowing 70% of the sun’s visible light.      8:00 am - 5:00 pm             Board of Directors/                                           Evening                                                                                    General Registration (received after 6/30)                      $475.00
This is a “behind the scenes” tour limited to the first 35                                              Council of Presidents Meeting                                 You have another opportunity to explore Philadelphia!
people who sign up!                                                                                                                                                                                                                                              Full Symposium Registration*-Non-Members                                        $ ____________
                                                                          3:00 pm – 8:00 pm             Registration Desk Open
                                                                                                                                                                      Saturday, September 17
                                                                          6:00 pm – 8:00 pm             Welcome Reception                                                                                                                                        Early Bird Registration (received by 6/30)                      $475.00
Freeman’s Auction House Tour                                                                            Sponsored by the Philadelphia Chapter
                                                                                                                                                                      7:45 am – 8:45 am                 Continental Breakfast
                                                                                                                                                                                                                                                                 General Registration (received after 6/30)                      $575.00
Since 1805, Freeman & Co. has upheld an exemplary role as                                                                                                             9:00 am – 5:00 pm                 Philadelphia…Past, Present & Future!
                                                                          Thursday, September 15
Philadelphia’s leading appraisers and auctioneers. Freeman’s is                                                                                                                                         From the Anthaneum to the Art Museum!                       IFDA Awards Dinner (included in Full Symposium Registration Fee)
proud to host the IFDA to a private preview of highlights from their      8:00 am – 9:30 am             Opening Breakfast with Keynote Speaker:                                                         It’s a “snapshot” tour of Philadelphia!
upcoming Fall 2011 auctions which include items ranging from fine                                       Nancy Glass                                                                                     A little walking, a little bus riding, and                ____________ Additional Awards Dinner Tickets @ $150.00 each**
paintings and jewelry to furniture and decorative arts and furniture.     Educational Sessions                                                                                                          a whole lot of fun!
                                                                                                                                                                                                                                                                                                                        Total Enclosed           $ ____________
Their specialists will discuss the importance of various pieces, and      9:45 am – 12:00 pm            Concurrent & repeated education sessions                      7:00 pm – 11:00 pm                IFDA Awards Dinner honoring
the overall role of an auction house in the art, design and interiors                                   will allow all Symposium Attendees to get                                                       Joe Ruggiero as the 2011 IFDA Trailblazer.
                                                                                                                                                                                                                                                                 Offsite Tours on Thursday, September 15
market. This is a special opportunity for IFDA Symposium                                                the benefit of our 2 nationally recognized                                                      Presented to a person who has been
attendees!                                                                                              speakers! Toby Israel will give you the                                                         responsible for an innovation or concept                 (Choose One - Included in Full Symposium Registration)
                                                                                                        tools to create authentic spaces using                                                          that has impacted our industry, the IFDA
                                                                                                                                                                                                        Trailblazer is an honor that has been given                Comcast Center: Behind the Scenes Tour (Limited to the first 35 people who register)
Saturday on the Town!                                                                                   Design Psychology and Vita Vygovska’s
Philadelphia…Past, Present & Future!                                                                    marketing strategies will guide you through                                                     to Bob Timberlake, Lady Bird Johnson,
                                                                                                                                                                                                                                                                    Freeman’s Auction House Tour
                                                                                                        maze of marketing clutter to get your                                                           Michael Graves, Philippe Stark among
What if you brought the greatest minds in the New World together                                        message out!                                                                                    many others!
to write a document that could change the world? What if you put a                                                                                                                                      Members who have earned the Fellows                      Offsite Tours on Saturday, September 17
                                                                                                        These sessions are for both designers and
key on a kite during a thunderstorm? What if you sliced steak really                                                                                                                                    and Honorary Recognition Award
                                                                                                        non-designers alike, focusing on the                                                                                                                     (Included in Full Symposium Registration)
thin and topped it with Cheese Wiz?!! Join us for a day long adven-                                     principles that drive business profits!                                                         designations in 2011 will be honored at
ture discovering Philadelphia - the place where “What if…” is around                                                                                                                                                                                                Philadelphia Past Present & Future Tour
                                                                                                                                                                                                        our closing Symposium event. Please join
every corner!                                                             Session 1
                                                                                                                                                                                                        us for a wonderful evening shared with
                                                                          9:45 am – 10:45 am            Design Psychology with Toby Israel, PhD                                                                                                                  *A Full Symposium registration includes all sessions, tours, breakfast on
We’ll start with breakfast at the hotel and then hop on the bus to the                                                                                                                                  friends and colleagues.                                  5/15, 5/16 & 5/17, lunch on 5/15 & 5/16 and the Awards Dinner.
Athenaeum of Philadelphia, an amazing arts and antiquities library        9:45 am – 10:45 am            5 Strategies to Double Your Business with                  Gail Madison                                                                                  **Purchase of additional Awards Dinner Tickets must accompany (1)
                                                                                                        Vita Vygovska, MBA                                                                                                                                       full Symposium Registration.
housed in an 1845 building designated a National Historic                                                                                                         Founder, Speake
Landmark. From there we travel to the Comcast Center for a quick          Session 2                                                                                                 r & Certified Etiq
                                                                                                                                                                              In a world where
                                                                                                                                                                                                      uette Trainer
look at the HD Video Wall and then on to the famous Reading               11:00 am – 12:00 pm           5 Strategies to Double Your Business                                                   yo                 u have 10 second                               Payment Method
                                                                                                                                                                                          impression or ge                               s to make a first
Terminal Market for lunch. With our appetites satiated, we move on                                      with Vita Vygovska, MBA                                                                               t your “foot in the
                                                                                                                                                                                          opportunit y to ma                          door” you need eve
to a guided tour of Fairmount Park and its historic homes. We cap                                                                                                                                              ke the sale. That                            ry   Enclosed is my check for (made payable to IFDA) $ ________________________________
                                                                          11:00 am – 12:00 pm           Design Psychology with Toby Israel, PhD                                           separate you fro                            first impression
                                                                                                                                                                                                                                                         can
the day with a visit to the Philadelphia Museum of Art which will                                                                                                                                           m your competitor
                                                                                                                                                                                                                                    .                            Credit Card:        Visa      MasterCard         American Express
                                                                                                                                                                                         Join us for a lively
include a Private Galleries Tour. This is a day of Philadelphia           12:15 pm – 1:30 pm            IFDA Lunch with the Etiquette Lady,                                                                    lunch where we
                                                                                                                                                                                                                                    will experience a
                                                                                                                                                                                         “hands on” appro
landmarks, museums and best-kept secrets!                                                               Gail Madison!                                                                                         ach to Etiquette                                   Card# ___________________________________________                       Exp. Date _____________
                                                                                                                                                                                         of America’s forem                        and Protocol fro
                                                                                                                                                                                                                ost etiquette exp                      m one
                                                                                                                                                                                         having good mann                             erts. And while
                                                                                                        Ever wonder which fork to start with?                                                                  ers won’t add to
                                                                                                                                                                                                                                    your design portfo
                                                                                                                                                                                        or add a product                                                  lio
                                                                                                        Who do you introduce first? Should you                                                               to your line, it wil                                Name on Card ____________________________________________________________
                                                                                                                                                                                        your competitor                           l give you an edge
                                                                                                        sit first or should your client? Have lunch                                                        may not have !                                that
For more information on the presentations, offsite                                                                                                              Founder of the Ma
                                                                                                                                                                                      dison School of
events and tours, visit the IFDA Symposium                                                              and get a lesson in etiquette from                      featured in The W                        Etiquette and Pro
                                                                                                                                                                                                                               tocol, Gail has be                Signature ________________________________________________________________
                                                                                                                                                                                     all Street Journa                                                en
                                                                                                        Gail Madison, the founder of the                        and is a frequen                        l, USA Today, the
website, www.ifdasymposium2011.com for links,                                                                                                                                     t instructor at Th                          Philadelphia Inq
                                                                                                                                                               Pennsylvania, Ya                       e Wharton Scho                               uirer
                                                                                                        Madison Etiquette School of Protocol.                                      le University and                      ol at the Universi                                 MAIL OR FAX TO IFDA INTERNATIONAL HEADQUARTERS
photos and maps.                                                                                                                                                                                       New York Universi                        ty of
                                                                                                                                                               Gail will join us for                                          ty.                                             150 South Warner Road, Suite 156, King of Prussia, PA 19406
                                                                                                                                                                                      lunch, and with “pi
                                                                                                                                                               “business lunch”                             nk y fingers up” tak                                                       Phone: 610-535-6422 Fax: 610-535-6423
                                                                                                                                                                                   where we will lea                                e us through a
                                                                                                                                                               bit of polish !                         rn what it takes to
                                                                                                                                                                                                                              have that extra                                                      www.ifda.com

				
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