SAN FERNANDO VALLEY BUSINESS JOURNAL

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					SAN FERNANDO VALLEY BUSINESS JOURNAL
                                            December 20, 2010




              The Valley’s Best
              Doctors & Nurses
 4   Shortage of physicians
     expected to worsen

 6   Profiles of the Valley’s
     Best Doctors

10   How physicians
     choose a
     business model

17   Profiles of the
     Valley’s Best Nurses




                                PHOTOS BY DAVID SPRAGUE


                                                                Presented By:
A2   December 20, 2010                                                                            SAN FERNANDO VALLEY BUSINESS JOURNAL




     We believe
     in 98.6
     degrees.




                         Being a good doctor is about more than practicing good medicine.
                         It’s about preventing illness. Being proactive. Taking the time to really
                         listen. And giving our members the personalized care they deserve.
                         So, we’d like to say thanks and congratulations to our doctors,

                                  Robert Allison, MD             James Tipton, MD
                                  Marilyn Amis, MD               Jennifer Haley, MD
                                  Sarah Carpenter, MD            Margaret Stone, MD
                                  Daniel Fuster, MD

                         Because of you, a healthier life for all our members is as normal as 98.6.




                              For more information about Kaiser Permanente, call 1-800-464-4000
                                                or visit kaiserpermanente.org.
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                                                                           December 20, 2010                A3



The Valley’s Best Doctors and Nurses
                TABLE OF CONTENTS:
             21600 Oxnard St., Suite 250,
              Woodland Hills, CA 91367
 Main Phone: 818-676-1750 • FAX: 818-676-1747
                www.sfvbj.com



                                                                                       THE DOCTORS:
 PUBLISHER & PRESIDENT
 Pegi Matsuda
 pmatsuda@sfvbj.com / 818.676.1750

 EDITOR
                                                                                       SHORTAGE: Health care reform and a growing aging population are expected
 Jason Schaff
 editor@sfvbj.com / 818. 316.3125
                                                                                        to worsen doctor shortages, but some local residency programs are looking to meet demand
                                                                                        for primary care physicians. .......................................................................................................................................4
 STAFF REPORTERS
 Andrea Alegria                                                                        METHODOLOGY: What makes a good doctor? Methodology of how the Best Doctors were picked
 aalegria@sfvbj.com / 818. 316.3124
    banking and finance, biotech and accounting,
                                                                                        is outlined as peer-to-peer polling combined with research and analysis. ...............................................................5
    real estate, technology

 Mark Madler
                                                                                       PROFILES: Profiles of the 79 Best Doctors. ..........................................................................................................6
 mmadler@sfvbj.com / 818. 316.3126
    advertising, aviation and aerospace, law,
    manufacturing, marketing and public relations,
                                                                                       PAYMENTS: Instability of Medicare payment system is driving away participating physicians
    media and entertainment, transportation,                                            and leaving patients with limited care options. .........................................................................................................9
    Cities of Burbank, Antelope Valley and Simi Valley

 Jessica Vernabe                                                                       MODELS: Compensation is a big factor in what type of business arrangement a physician decides
 jvernabe@sfvbj.com / 818. 316.3123                                                     to enter into, but having control over one’s destiny or being freed from paperwork
    education, family business, government and politics,                                may also be huge considerations. ...........................................................................................................................10
    health care, hospitality and tourism,
     insurance,restaurants, retail,
    Cities of Glendale and Santa Clarita                                               TECH: All doctors, not just the older ones, are having to adjust to new technology
                                                                                        in the medical profession. .......................................................................................................................................13
 RESEARCHER
 Josh Dausch
 jdausch@sfvbj.com / 818. 316.3130                                                     LOCAL: What’s the benefit for doctors to practice in our local area? ..................................................................15


                                                                                       THE NURSES:
 CONTRIBUTING COLUMNISTS
 Martin M. Cooper Our Changing Valley
 Scott Harris Marketing
 Brendan Huffman Capitol Offenses
 Richard Rosenberg Employment Law                                                      PROFILES: Profiles of Chief Nursing Officers at local hospitals. .......................................................................17
 PHOTOGRAPHER
                                                                                       On The Cover:
 David Sprague
                                                                                       Top photo: Dr. Robert Grant Allison, a pediatrician for Kaiser Permanente, examines a patient in his Mission Hills office.
 ADVERTISING SALES MANAGER                                                             Left photo: Judith McCurty, right, heads the nursing department for Verdugo Hills Hospital.
 Jamie Chien
 jchien@sfvbj.com / 818.676.1750 x 19
    economic development, education, health care,
    law, municipalities                                                               LETTER FROM THE PUBLISHER:
 ADVERTISING ACCOUNT MANAGER
 Rita Bishop
 rbishop@sfvbj.com / 818.676.1750 x 26
                                                                                       Dear Readers;
    automotive, aviation, banking and finance,
    marketing and public relations
                                                                                          It has been another whirlwind year in the health care industry. With health care reform passing, it seems that
 ADVERTISING COORDINATOR                                                               things are still as confusing and complicated as ever. Costs are still rising and the number of people relying on our
 Keanna Sheu
                                                                                       caregivers continues to increase as the population ages.
 ksheu@sfvbj.com / 818.676.1750 x 18

 PRODUCTION MANAGER                                                                      With this as a backdrop, the staff at the Business Journal decided to focus our annual health care magazine on
 Marcia Lindahl                                                                        one part of the health care industry that never changes – the professionals, specifically the doctors and nurses,
 production@sfvbj.com / 818.676.1750 x 27                                              who work within it. No matter what the financial, political or regulatory climate, these individuals are there every
 CIRCULATION DIRECTOR                                                                  day helping patients at all hours of the day. They are a crucial part of the health care business.
 Michael Levine
 mlevine@labusinessjournal.com /                                                          The format of this publication includes a look at the “Best Doctors” in the greater Valley area. The list of these
 323.549.5225 x 247                                                                    doctors was compiled by an outside company, Best Doctors Inc., which undertook a thorough survey and
 CONTROLLER                                                                            research process (see Page A6) to come up with the list of professionals who are featured here. To highlight the
 Nancy Schwartz                                                                        nursing profession in our area, we decided to profile the chief nursing officers of our local hospitals.
 nschwartz@labusinessjournal.com /
 323.549.5225 x 202                                                                       Editor Jason Schaff and I would like to recognize health care reporter Jessica Vernabe for her hard work on this
 ASSISTANT TO THE PUBLISHER                                                            publication with the assistance of reporter Andrea Alegria. Thank you to the doctors and nurses featured here and
 Breanne Kamai                                                                         their hospitals and medical offices for providing access for our reporting.
 bkamai@sfvbj.com / 818.676.1750 x 13
                                                                                         Thank you also to special report sponsor Kaiser Permanente and our other advertisers who made this magazine
Material published in the San Fernando Valley Business Journal is copyrighted
by CBJ, LP or its licensors, including any original wire services. Such material is    possible.
protected by U.S. and international copyright laws and treaties. All rights
reserved. Certain trademarks, services marks and trade names appearing in this
publication are owned by CBJ, LP. All other trademarks, service marks and trade
names appearing in this publication are the property of their respective owners.       Sincerely,
Readers of The San Fernando Valley Business Journal may not reproduce,
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To obtain permission to reuse or republish material copyrighted by CBJ, LP,
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Reprints are available from Wright’s Reprints, (877) 652-5295 ext. 104 or e-mail       Pegi Matsuda
jmartin@wrightsreprints.com.
                                                                                       Publisher & President
A4          December 20, 2010                                                                                                                                     SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
Programs Try to Ease Shortage of Primary Care Physicians  residency programs look at how to help meet       decade, there is expected to be a shortage of         in 1997 for Medicare-supported residency
CARE: Industry still                                      the demand for more primary care physicians.
                                                              The Association of American Medical Col-
                                                                                                            45,000 primary care physicians and 46,000
                                                                                                            surgeons and medical specialists.
                                                                                                                                                                  programs, the group said.
                                                                                                                                                                      The new health care reform law is slated to
must deal with desire of                                  leges has projected that, beginning in 2015,
                                                          the United States’ doctor shortage will actual-
                                                                                                                And primary care physicians are often
                                                                                                            more difficult to recruit, due to the fact that
                                                                                                                                                                  provide some help. The law is expected to
                                                                                                                                                                  expand funds for scholarships and loan repay-
medical students to go                                    ly be 50 percent worse than expected prior to
                                                          health care reform. The shortage is largely due
                                                                                                            the position offers lower pay, health care offi-
                                                                                                            cials say.
                                                                                                                                                                  ments for primary care practitioners working
                                                                                                                                                                  in underserved areas, boost Medicare bonus
into specialty care.                                      to an influx of the previously uninsured indi-
                                                          viduals entering the system and the influx of
                                                                                                                While the number of medical school grad-
                                                                                                            uates is increasing, the organization projected
                                                                                                                                                                  payments for physicians and general surgeons
                                                                                                                                                                  and establish a Graduate Medical Education
By JESSICA VERNABE Staff Reporter                         baby boomers entering Medicare.                   that the higher demand for doctors will only          policy allowing unused residency slots to be
                                                              An expected shortage of 39,600 doctors in     be met if Congress supports at least a 15-per-        re-distributed in order to increase primary care


A
        s health care reform and a growing                2015 was adjusted to nearly 63,000 and is         cent increase in graduate medical education           training at other sites.
        aging patient population are expected             expected to worsen through 2025, the organi-      positions. However, that would require the
        to worsen doctor shortages, some local            zation announced in September. Over the next      government to end a funding cap established           Possible expansion
                                                                                                                                                                      Some local residency programs are con-
                                                                                                                                                                  sidering how they can expand their programs
                                                                                                                                                                  to help meet the growing demand for doctors,
            Projected Supply and Demand,                                                                                                                          especially primary care physicians.
                                                                                                                                                                      Local hospitals that offer physician resi-
                Physicians, 2008-2020                                                                                                                             dency programs include Olive View-UCLA
                                                                1,000,000                                                                                         Medical Center in Sylmar, Northridge Hospi-
                                                                                                                                                                  tal Medical Center and Kaiser Permanente’s
                                                                                                                                                                  Woodland Hills Medical Center.
                                                                     900,000                                                                                          Seventy-five residents participate in Olive
                                                    851,300                                                                                                       View-UCLA Medical Center’s internal medi-
                    Demand - All Specialities
                                                                                                                                                                  cine residency program. Residents can
                                                  Shortage           800,000                                                                                      choose between three program tracks, with
       706,500                                     91,500                                                                                                         one track that leans a little more toward those
                                                                     700,000                                                                                      who might want to become outpatient pri-
                                                    699,100                                                                                                       mary care physicians or hospitalists, who
       699,100        Supply - All Specialities
                                                                                                                                                                  solely handle inpatient care.
                                                                     600,000                                                                                          Over the past 10 years, the program has
                                                                                                                                                                  been sending about two-thirds of its gradu-
                                                                                                                                                                  ates into subspecialty training, said Dr. Soma
                                                                     500,000                                                                                      Wali, the program’s director. Wali said she is
     2008            2010                2015              2020                                                                                                   starting to see interest rise for residents plan-
     Source: AAMC Center for Workforce Studies, June 2010 Analysis                                                                                                ning to become primary care physicians.
                                                                                                                                                                  However, she is hoping to see interest and
                                                                                                                                                                  opportunities pique even more in the future,
                                                                                                                                                                  especially with the expected increased
                                                                                                                                                                  demand for the physicians through health
                                                                                                                                                                  care reform.
                                                                                                                                                                      “If anything, what we are currently pro-
                                                                                                                                                                  ducing isn’t going to be enough,” she said.
                                                                                                                                                                  “We need to have more primary care physi-
                                                                                                                                                                  cians,” she said. ‘That’s why we’re hoping to
                                                                                                                                                                  change the trend.”

                                                                                                                                                                  New track planned
                                                                                                                                                                      Wali said she is hoping to start a track in
                                                                                                                                                                  her program solely dedicated to primary care
                                                                                                                                                                  within the next five to 10 years. While her pro-
                                                                                                                                                                  gram formerly had such a track, it was
                                                                                                                                                                  scrapped due to a shift in interest by residents.
                                                                                                                                                                      Many say the graduates have been discour-
                                                                                                                                                                  aged from entering primary care because the
                                                                                                                                                                  pay scales are too low in comparison to spe-
                                                                                                                                                                  cialty care pay.
                                                                                                                                                                      Rick Tennant, a second-year resident at
                                                                                                                                                                  Olive View-UCLA Medical Center who plans
                                                                                                                                                                  to go into primary care, said pay matters for
                                                                                                                                                                  some.
                                                                                                                                                                      “It’s a factor in everyone’s minds, especially
                                                                                                                                                                  when you graduate medical school with large,
                                                                                                                                                                  large amounts of debt,” he said. “But at the
                                                                                                                                                                  same time, it’s possible to have a good life in
                                                                                                                                                                  primary care. It’s just a matter of living within
                                                                                                                                                                  your means.”
                                                                                                                                                                      Dr. Pam Davis, the medical director of the
                                                                                                                                                                  family medicine residency program at North-
                                                                                                                                                                  ridge Hospital Medical Center, said she would
                                                                                                                                                                  also like to expand her program, which usually
                                                                                                                                                                  has about 21 residents. However, the govern-
                                                                                                                                                                  ment’s funding cap has limited her options.
                                                                                                                                                                      Davis recently tried to secure a federal
                                                                                                                                                                  grant that would have helped the program
                                                                                                                                                                  expand by a couple of residency slots, but the
                                                                                                                                                                  hospital was not chosen to receive the funds.
                                                                                                                                                                  Davis said she plans to seek out other grants.
                                                                                                                                                                      Meanwhile, Kaiser Permanente Woodland
                                                                                                                                                                  Hills Medical Center’s family medicine resi-
                                                                                                                                                                  dency program director, Dr. Ted O’Connell,
                                                                                                                                                                  said he does not have current plans to expand
                                                                                                                                                                  his program as he does not yet see enough of
                                                                                                                                         PHOTO BY DAVID SPRAGUE
                                                                                                                                                                  a demand by medical students planning to go
TRAINING: Second-year resident Dr. Rick Tennant examines Miguel Carrillo at Olive View-UCLA Medical Center in Sylmar.                                             into primary care.
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                        December 20, 2010          A5



The Valley’s Best Doctors

List Uses Medical Community to Identify Best Doctors
METHOD: Peer-to-                                    sion making,” Levy said. “I think maybe peo-
                                                    ple are using other data sources – the Best
                                                                                                        Methodology At A Glance:
                                                                                                                                                         voting physician receives an individualized
                                                                                                                                                         ballot that asks him or her to evaluate the
peer polling, research                              Doctors list being one of them – in terms of
                                                    navigating the health care system in their          Data Collection:
                                                                                                                                                         expertise levels of the candidates in their field.
                                                                                                                                                             “They should be in the highest tier of clini-
                                                    advantage.”                                                                                          cal skill, should have the years of experience
and analysis used to                                                                                    Poll sent to past honorees
                                                                                                        Physicians nominate “top” in their fields
                                                                                                                                                         required for true expertise and should have the
                                                    Rounded-out process                                                                                  highest esteem in the local, national or interna-
grade physicians.                                       Levy said that some other lists can be mis-     Nominators evaluate nominees
                                                                                                         in follow-up ballot
                                                                                                                                                         tional communities,” Sand said.
                                                    leading in that they sometimes rely heavily on                                                           While the ranking company asks the voting
By JESSICA VERNABE Staff Reporter                   single and narrow aspects of healthcare meas-                                                        physicians to grade each nominee using these
                                                                                                        Data Processing:
                                                    urement, such as how many screening tests are                                                        factors, they let the physicians use their indi-
                                                                                                        Information analyzed using software

S
       eventy-eight San Fernando Valley-            administered. In contrast, Best Doctors uses a                                                       vidual judgment when determining the details,
       region physicians were named on the          more rounded-out evaluation process and is          Preliminary list compiled                        such as how many years of experience are suf-
       2011-2012 “Best Doctors in America”          based on peer-review, he said.                      Best Doctors team checks for                     ficient for top doctors in their fields.
list, an honor that shows they are esteemed in          “I think that within a community, people do       credentials, current activity
their medical communities as the best in their      build local reputations and impressions based       Honoree list compiled, nominees notified         Geographic considerations
fields.                                             upon the outcomes that have occurred (and)          Honorees submit profile information                   The geographic spans covered on the bal-
    The list is compiled every two years by         that are shared with other physicians within                                                         lots depend on the specialty or subspecialty of
Boston-based privately held company Best            the community,” Levy said.                          What Nominators Should Consider:                 the voting doctor, Sand said. While some bal-
Doctor, which provides evaluations and diag-            Meanwhile, Valley Presbyterian Hospital         Level of clinical skill                          lots might be limited to the voter’s metropoli-
noses for medical cases from all over of the        CEO Gus Valdespino said the rankings are            Experience base                                  tan area, others could span to the entire state,
world using its network of expert doctors.          also beneficial because they provide a sense of     Level of esteem by physician community           to surrounding states or nationwide.
    The company selects the top physicians for      recognition for the named doctors.                                                                        The poll results are then determined by
its Best Doctors list using peer-to-peer physi-          “I do think there’s a lot of pride around      Best Doctors Checks for:                         software that analyzes the input from the vot-
cian polling, with only doctors previously          that, and people do take that seriously,” Valde-    Appropriate medical licensure                    ing physicians. The final doctors who make
named on the list participating in the process.     spino said. “They’re just being sent through a      Excess of disciplinary action                    the list are then researched extensively.
The company claims that the ranking consists        certain screen and a certain filter, and I think    Current clinical activity                             “We go through a vetting process,” Sand
of the top 5 percent of physicians in the nation,   it’s great.”                                                                                         said. “We check the medical licensure of every
with the list consisting of about 48,000 doctors        The Van Nuys-based hospital’s Amputation                                                         doctor. We look for disciplinary actions by the
in more than 400 specialties.                       Prevention Center medical director George          and profile information collection, said Susan    medical board of the doctor, and we look for
    The list, which is published in a magazine,     Andros was one of the local doctors included       Sand, director of polling and research for Best   excessive malpractice judgments against them.
serves as a way for the public to help identify     in the list.                                       Doctors.                                          We also make sure the doctor is actively
top experts in their communities, said Dr.                                                                First, polls go out to physicians who have     involved in patient care.”
Lewis Levy, medical director for Best Doctors.      Peer review                                        been named on the list in the past, asking them        After the list is compiled, the company also
    “Part of the reason that these lists are get-      The polling and evaluation process takes        who in their field they would send their loved    considers a portion of the named physicians to
ting to be more important is that as a general      about three months, followed by about four         ones to in cases of illness of injury. Once the   include as part of its expert medical consulta-
trend, we have noticed that patients are play-      months of research on the nominees, as well as     nomination list – consisting of previous hon-     tion service, which is offered as a health bene-
ing a more active role in their health care deci-   additional time for notification of the honorees   orees and new nominees – is compiled, each        fit to individuals through their employers.
A6        December 20, 2010                                                                                                                                     SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
      Best Doctors Found in a Wide Variety of Specialties
T
                                                                                                                                     quality care, he works      REST: During Beart’s years of research,
       he following are short profiles of greater Valley-area physicians                                                             cooperatively with a        he pioneered innovations such as the ileal
       who made this year’s list of Best Doctors. Their names are listed                                                             group of cardiologists      pouch-anal anastromosis, the development of
       along with their specialties. The profiles were compiled by                                                                   that are dedicated to       the laparoscopic colon surgery and the
Business Journal reporters Jessica Vernabe and Andrea Alegria. Detailed                                                              providing state-of-the-     advancement of complex rectal cancer care.
biographical information and photos were not available for everyone.                                                                 art care, and his prac-     He also established the USC Center for Col-
                                                                                                                                     tice allows time to         orectal Diseases at USC University Hospital
      These lists are excerpted from The Best Doctors in America® 2011-2012 database, which                                          teach, conduct research     and the USC/Norris Cancer Center.
  includes over 45,000 doctors in more than 40 medical specialities.                                                                 and have personal          AWARDS RECEIVED: Beart has received
                                                                                                                                     time. Tilkian has writ-     the Alumni Award from Harvard Medical
     The Best Doctors in America® database is compiled and maintained by Best Doctors, Inc.
                                                                                                               ten numerous articles and two cardiology          School.
  For more information, visit www.bestdoctors.com, or contact Best Doctors by telephone at
  800-675-1199 or by email at research@bestdoctors.com. Please note that lists of doctors are not              textbooks. He is also an editorial consultant
  available on the Best Doctors web site.                                                                      to four specialty medical journals.              PETAR VUKASIN
                                                                                                              AWARDS RECEIVED: Tilkian is a fellow
     Best Doctors, Inc. has used its best efforts in assembling material for this list, but does not           of the American College of Cardiology and        YEARS PRACTICING: Dr. Vukasin, a
  warrant that the information contained herein is complete or accurate, and does not assume, and              the Society of Cardiac Angiography.               surgeon for the Colorectal Surgery Institute
  hereby disclaims, any liability to any person for any loss or damage caused by errors or omissions                                                             at Glendale Memorial Hospital and Health

                                                                                                              COLON AND RECTAL SURGERY
  herein, whether such errors or omissions result from negligence, accident, or any other cause.                                                                 Center, has been practicing in his field since
      Copywright 2010, Best Doctors, Inc. Used under License, all rights reserved. This list, or any                                                                                    1996. He also sees
  parts thereof, must not be reproduced in any form without written permission from Best Doctors,                                                                                       patients at several
  Inc. No commercial use of the information in this list may be made without the permission of Best                                                                                     hospitals, including
  Doctors, Inc. No fees may be charged, directly or indirectly, for the use of the information in this list
                                                                                                              ROBERT W. BEART JR.                                                       Glendale Memorial
  wothout permission.                                                                                         YEARS PRACTICING: Dr. Beart, a sur-                                       Hospital and Health
                                                                                                               geon for the Colorectal Surgery Institute, has                           Center and Verdugo
      “Best Doctors”, “The Best Doctors in America” and the Best Doctors star-in-cross logo are regis-
                                                                                                                                     been practicing in his                             Hills Hospital. He is
  tered trademarks of Best Doctors, Inc. in the U.S. and other countries, and are used under license.
                                                                                                                                     field since 1978. He is                            an assistant professor
                                                                                                                                     a former USC profes-                               of surgery at USC. At

CARDIOVASCULAR DISEASE
                                                         He is the medical director of cardiology at                                 sor and chairman of                                Glendale Memorial
                                                         Providence Holy Cross Medical Center and                                    the university’s            Hospital, Vukasin is also the chief of the
                                                         an assistant clinical professor of medicine at                              Department of Col-          medical staff and director of the hospital’s
ARA TILKIAN                                              UCLA.                                                                       orectal Surgery.            Colorectal Program.
YEARS PRACTICING: Dr. Tilkian, a                        WHAT SETS MY PRACTICE ABOVE                                                  WHAT SETS MY               WHAT SETS MY PRACTICE ABOVE
 member of Cardiovascular Consultants med-               THE REST: Tilkian said what makes him                                       PRACTICE                    THE REST: Beside having years of experi-
 ical group, has been a physician since 1975.            a top doctor is that he focuses on providing                                ABOVE THE                   ence in the medical practice, Vukasin has
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                         December 20, 2010    A7



The Valley’s Best Doctors
 experience with research of colorectal surgery.     is on staff at Verdugo Hills Hospital, has
 His major research interests include colorectal     been practicing in his field for 35 years.
 cancer and HIV-related colorectal disease.
AWARDS RECEIVED: Vukasin received
                                                     WHAT SETS MY PRACTICE
                                                     ABOVE THE REST: Mantell calls his                  Relationship Banking
 the Award of Excellence for Outstanding             practice old-fashioned, where patients reach
 Clinical Teaching from Western University of        real people when they call and not automat-
 Health Sciences in 2004. He also received the       ed systems. “I kind of practice by myself
 “Outstanding House Officer for Student
 Teaching” award for his surgical clerkship in
                                                     and it’s very personalized,” he said. “I’ve
                                                     had patients for many, many years, some
                                                                                                        has never been so clear!
 1992.                                               families with three generations of patients.”
                                                     Mantell said he stays informed by attending

DERMATOLOGY
                                                     national meetings, reading journals and
                                                     listening to tapes.
                                                    AWARDS RECEIVED: Mantell has been
                                                     on the Best Doctors in America list several
DAVID H. FRIEDMAN                                    times. He is a member of the Los Angeles
YEARS PRACTICING: Dr. Friedman has                   metro Dermatology Society and the
 been practicing dermatology since he joined         American Academy of Dermatology.
 Northridge Dermatology Associates in 1985.

                                                    ENDOCRINOLOGY AND
 He is affiliated with Northridge Hospital

                                                    METABOLISM
 Medical Center.
WHAT SETS MY PRACTICE ABOVE
                         THE REST: Fried-
                         man said the things
                         that distinguish him are   RONALD B. STEIN
                         his high level of train-   YEARS PRACTICING: Dr. Stein, who
                         ing, along with the 25      sees patients at St. Joseph Medical Center,
                         years he spent in pri-      has been an endocrinologist since 1967. He
                         vate practice in the        is also a clinical professor of medicine at
                         same community.             USC.
                         Friedman also said he      WHAT SETS MY PRACTICE ABOVE
                         stays current in his                                THE REST: Stein
                         field. "I strive to pro-                            said he keeps up-to-
 vide state-of-the-art care, including using                                 date in his field, which
 electronic medical records and digital photog-                              he does by attending
 raphy," he said. "In addition, continuing edu-                              conferences, engaging
 cation through seminars and Academy (of                                     in educational activi-
 Dermatology) meetings affords me the oppor-                                 ties and interacting
 tunity for personal and professional growth."                               with other endocrinol-
 Friedman also volunteers as a clinical profes-                              ogists. He also said
 sor for USC's residency program and volun-                                  patient interaction is
 teers with Providence Health & Services’ tat-                               key to being a top
 too removal program.                                physician.“To be a good doctor, you have to
AWARDS RECEIVED: Friedman received                   be able to work with patients and be able to
 an Excellence in Teaching Award several             communicate with patients and have enough
 times from the Northridge Family Practice           time to get the information to do the right
 Residency Program and the Outstanding               thing,” he said.
 Teaching Award several times for teaching          AWARDS RECEIVED: Stein is involved
 USC residents. Friedman has also received a         with several organizations, including the
 certificate of recognition from the State           Cross Town Endo Club, the Endocrine
 Assembly for his volunteer work in the              Society and the American Association of
 Providence tattoo removal program.                  Clinical Endocrinology and the American
                                                     Thyroid Association.
DEBRA B. LUFTMAN
                                                    MICHAEL L. TUCK
                        YEARS PRACTIC-
                        ING: Dr. Luftman has        YEARS PRACTICING: Dr. Tuck has been
                        been a board-certified       a physician for about 40 years. He sees
                        dermatologist since          patients at the VA Greater Los Angeles
                                                     Healthcare System’s Sepulveda Ambulatory
                                                                                                        877-4-CBBANK
                        1996. She sees patients
                        in Calabasas and Bev-        Care Center. He has also been a professor of
                                                     medicine at UCLA since 1984.
                                                                                                        www.cbbank.com
                        erly Hills, offering cos-
                        metic skin treatments       WHAT SETS MY PRACTICE ABOVE
                        and procedures for           THE REST: Tuck said his academic
                        medical conditions           background has helped set him a part in the
                                                     endocrinologist community. “I’ve trained
 such as skin cancers and pre-cancers, acne
                                                     over 40 doctors in the field of endocrinology
                                                                                                        Call, click or visit us at one of our Business
 and rashes.
WHAT SETS MY PRACTICE ABOVE                          and metabolism, and they’re distributed            Financial Centers located throughout
 THE REST: Luftman was one of the first              either as practitioners or doctors in academic
 to publish the use of external ultrasound in        medicine throughout the world,” he said.           Southern and Central California.
 conjunction with tumescent liposuction,             Tuck has also conducted research on dia-
 according to her Web site. She has also             betes, and on some rare forms of hyperten-
 developed her own skincare product line,            sion and obesity. He has published about 400
 called Therapeutix. Luftman maintains an            medical articles. He has also been the editor
 active dermatological research center through       of several journals and has been on national
 her office, where she studies treatments for        committees for medical organizations.
 acne, psoriasis, cosmetic devices and              AWARDS RECEIVED: Tuck has received
 injectables.                                        the Golden Apple Award several times for his
                                                     teaching at UCLA.                                  A Financial Services Company         Member FDIC | 1210

ALAN M. MANTELL
YEARS PRACTICING: Dr. Mantell, who                                               Please see page A8
A8         December 20, 2010                                                                                                                                   SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
                                                      Geriatric Assessment and has published more         he is also willing to embrace challenges. “I          also received the Award for Excellence in
Continued from page A7
                                                      than 50 articles in peer-reviewed journals.         perform cutting-edge procedures and I’m not           Education.

GERIATRIC MEDICINE
                                                      Osterweil's areas of expertise include cogni-       afraid to take on difficult problems, including
                                                      tive and functional assessment, dementia            previously failed surgeries,” he said.
                                                      management, pressure ulcers and continuous         AWARDS RECEIVED: Auerbach owns
                                                      quality improvement in the nursing home.            six United States patents and is a member of
                                                                                                                                                               LISA RUBENSTEIN
CATHY A. ALESSI                                                                                           several professional medical associations.           YEARS PRACTICING: Dr. Rubenstein is
YEARS PRACTICING: Dr. Alessi has                                                                                                                                                         a physician for the VA
 been practicing geriatric medicine since            DEBRA SALIBA                                                                                                                        Greater Los Angeles
 1990. She is acting director of VA Greater          YEARS PRACTICING: Dr. Saliba has                    MALCOLM A. LESAVOY                                                              Healthcare System's
 Los Angeles Healthcare System's Geriatric            been practicing in her field since 1998.           YEARS PRACTICING: Dr. Lesavoy has                                               Sepulveda Ambulato-
 Research, Education and Clinical Center in                                  She is a physician for       been practicing plastic and reconstructive                                     ry Care Center in
 North Hills. She is also a UCLA professor,                                  the VA Greater               surgery since 1976. He performs surgery at                                     North Hills and its
 an associate director of the UCLA Borun                                     Los Angeles Health-          the Encino Outpatient Surgery Center in                                        Geriatric Research,
 Center for Gerontological Research and the                                  care System's Geriatric      Encino and at the UCLA Medical Center in                                       Education and Clini-
 director of the VA’s local Special Fellowship                               Research, Education          Westwood. He is a former professor of sur-                                     cal Center. She has
 Program in Advanced Geriatrics.                                             and Clinical Center.         gery at UCLA and a former chief of plastic            been practicing geriatrics locally for about
WHAT SETS MY PRACTICE ABOVE                                                  She is also an associate     surgery at Harbor-UCLA Medical Center.                20 years. Rubenstein is co-director of the
 THE REST: Alessi has 20 years of experi-                                    professor and               WHAT SETS MY PRACTICE                                  VA Greater Los Angeles Post-Residency
                         ence as a researcher,                               assistant professor of       ABOVE THE REST: Lesavoy has pub-                      Program and a UCLA professor.
                         clinical teacher and                                medicine at UCLA.                                   lished three books,           WHAT SETS MY PRACTICE ABOVE
                         research mentor for         WHAT SETS MY PRACTICE ABOVE                                                 more than 25 book              THE REST: Rubenstein said she sees each
                         medical students, resi-      THE REST: Saliba also has several other                                    chapters and more              veteran as an individual with his or her own
                         dents, fellows and jun-      administrative research appointments. She is                               than 100 scientific            history, preferences and medical needs.
                         ior faculty in her field.    the Anna and Harry Borun chair in geriatrics                               publications. He has           Rubenstein is also involved in research. She
                         She focuses on               at UCLA and director of the UCLA/Jewish                                    also given more than           is the director of the Center for the Study of
                         research to improve          Home Borun Center for Gerontological                                       425 lectures and pre-          Healthcare Provider Behavior, which is run
                         sleep problems among         Research.                                                                  sentations locally,            by the VA, UCLA and the RAND Corpora-
                         frail older people in a     AWARDS RECEIVED: Saliba received                                            nationally and interna-        tion. She is also a senior natural scientist at
 variety of settings, along with research on          awards for her health services research and                                tionally.                      the RAND Corporation.
 geriatric assessment and care of frail older         geriatric syndromes research at the American       AWARDS RECEIVED: Lesavoy has won                      AWARDS RECEIVED: In 2001, Ruben-
 adults.                                              Geriatrics Society 2008 Meeting. She has            several awards, including the Clinician of the        stein received the Under Secretary Award for
AWARDS RECEIVED: Alessi has                           also received an award for the most oustand-        Year Award from the American Association              Outstanding Achievement in Health Services
 received the UCLA Medical Student                    ing reserach in organizational and provider         of Plastic Surgeons in 2002, professorships           Research 2000 from the Department of Vet-
 Research Mentor Award, the Arthur Cherkin            behavior from the VA.                               and visiting professorships at several univer-        eran Affairs’ Office of Research Develop-
 Memorial Award from UCLA, multiple                                                                       sities and several Excellence in Clinical             ment. She has also received other awards.
 teaching awards from the VA and UCLA,

                                                                                                                                                               MEDICAL ONCOLOGY
 and the Award for Outstanding Research              RICK L. SMITH                                        Teaching awards from UCLA.


                                                                                                                                                               AND HEMATOLOGY
                                                     YEARS PRACTICING: Dr. Smith is a

                                                                                                         INFECTIOUS DISEASE
 from the UCLA Conference on Aging.
                                                      physician for Los Angeles Jewish Home, a
                                                      nonprofit senior care living facility in Reseda.
LUIS JAIME FITTEN
YEARS PRACTICING: Fitten sees
                                                                                                         GLENN E. MATHISEN                                     AVRUM Z. BLUMING
 patients at the VA Greater Los Angeles              NANCY WEINTRAUB
                                                                                                                                                               YEARS PRACTICING: Dr. Bluming has
 Healthcare System's Sepulveda Ambulatory            YEARS PRACTICING: Dr. Weintraub is                  YEARS PRACTICING: Dr. Mathisen is
                                                                                                                                                                been practicing since 1971 and is a member
 Care Center in North Hills. He is also a             a physician at VA Los Angeles Healthcare            the chief of the infectious diseases division
                                                                                                                                                                of Hematology Oncology Medical Group of
 professor at UCLA. His research interest is          System's Sepulveda Ambulatory Care Center           for the UCLA San Fernando Valley Program
                                                                                                                                                                                       San Fernando Valley.
 in attention dysfunction in Alzheimer's              in North Hills. She has been practicing geri-       at Olive View-UCLA Medical Center. He is
                                                                                                                                                                                       He is currently director
 disease and its implications for motor vehicle       atrics since 1986. Weintraub is the director of     also a UCLA clinical professor of medicine.
                                                                                                                                                                                       of the Continuing
 operation.                                           the VA/UCLA Mutlicampus Fellowship in

                                                                                                         INTERNAL MEDICINE
                                                                                                                                                                                       Medical Education
                                                      Geriatric Medicine, and she is a clinical pro-                                                                                   Program at Providence
                                                      fessor of internal medicine at UCLA.                                                                                             Tarzana Medical Cen-
SAMUEL MURRAY                                        WHAT SETS MY PRACTICE ABOVE                                                                                                       ter, where he formerly
YEARS PRACTICING: Dr. Murray is a                     THE REST: Weintraub said what sets her                                                                                           served as chief of
 physician for the VA Greater Los Angeles             apart is her skill in treating frail, older        DENNIS COPE                                                                   oncology, chief of
 Healthcare System's Sepulveda Ambulatory             patients.                                          YEARS PRACTICING: Dr. Cope, a                          medicine and chief of staff. He is also a clini-
 Care Center in North Hills and for its              AWARDS RECEIVED: Weintraub has                       general internist, is the chair of the internal       cal professor of medicine at USC.
 Geriatric Research, Education and Clinical           received teaching and fellowship training           medicine department for the UCLA San                 WHAT SETS MY PRACTICE ABOVE
 Center. He is also a professor and associate         awards.                                             Fernando Valley Program at Olive View-                THE REST: Bluming said it is his con-
 professor of medicine at UCLA.

                                                     HAND SURGERY
                                                                                                          UCLA Medical Center. He is a professor of             stant curiosity and drive to learn that allows
                                                                                                          medicine at UCLA.                                     him to provide superior care. He especially
                                                                                                         WHAT SETS MY PRACTICE ABOVE                            learns a lot from his two practice partners.
DAN OSTERWEIL                                                                                             THE REST: Cope has been a consultant to               “Working with the best physicians I know
YEARS PRACTICING: Dr. Osterweil is                   DAVID AUERBACH                                                                the Institute of Medi-       hones my skills (and) identifies for me those
 the founder of the Specialized Ambulatory           YEARS PRACTICING: Dr. Auerbach, a                                             cine's taskforce on          areas requiring extra effort on my part, either
 Geriatric Evaluation (S+AGE) Clinic in                                      surgeon for the South-                                defining the scope of        in understanding, knowledge acquisition or
 Sherman Oaks. He is also a professor of                                     ern California Ortho-                                 primary care and who         skill set development,” he said.
 medicine at UCLA.                                                           pedic Institute, has                                  primary care providers      AWARDS RECEIVED: Bluming has been
WHAT SETS MY PRACTICE ABOVE                                                  been in practice for 17                               are. He also holds lead-     named on the Best Doctors in America list
 THE REST: Osterweil has edited and co-                                      years. He sees patients                               ership positions in vari-    for several years. He is also member of the
 authored various medical publications. He is                                in Thousand Oaks and                                  ous medical profes-          American College of Physicians and of
 the emeritus-editor and founder of the Journal                              Van Nuys. Auerbach is                                 sional organizations. In     Alpha Omega Alpha.
                       of American Medical                                   also a consultant for an                              the past, he has has
                       Directors Association                                 orthopedic technology        been recruited as the chief of the Primary
                       and a member of the            company and is an inventor of surgical              Ambulatory Care and Education (PACE)
                                                                                                          Project, a project carried out through the Vet-
                                                                                                                                                               JOHNNY K. CHANG
                       editorial board of Car-        instruments. He has traveled nationally and
                       ing for the Ages. He           internationally to give medical presentations.      eran Affairs' Sepulveda medical center to            YEARS PRACTICING: Dr. Chang, a
                       has co-authored two           WHAT SETS MY PRACTICE ABOVE                          improve care for veterans.                            member of the Hematology Oncology
                       editions of Medical            THE REST: Auerbach said he respects his            AWARDS RECEIVED: Cope has received                     Medical Group of San Fernando Valley, has
                       Care in the Nursing            patients and makes sure to fully explain their      numerous teaching awards, including the               been practicing in his field since 2004. He is
                       Home, he is co-editor          diagnoses, educate them about all treatment         Golden Apple, Faculty Role Model, and the             an assistant clinical professor at UCLA and
                       of Comprehensive               options and answer their questions. He said         Sherman Mellinkoff Faculty awards. He has                                       Please see page A10
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                       December 20, 2010          A9


The Valley’s Best Doctors
Doctors, Advocates Leery of Unstable Medicare System
RULES: Cuts would force                           Medicare’s payment calculation formula. The
                                                  government insurance program uses the Sus-
                                                                                                                                                           Dr. Ronald Stein, a Burbank-based
                                                                                                                                                        endocrinologist who sees Medicare patients,
many physicians to stop working                   tainable Growth Rate, or SGR, formula. The                                                            said reimbursement levels are already too low.
                                                  formula calculates physician payment targets                                                             “The pay schedule right now is too low,
with Medicare patients.                           based on the nation’s gross domestic product                                                          realistically, for doctors that want to spend
By JESSICA VERNABE Staff Reporter                 levels, among other factors. When expendi-                                                            time with their patients,” Stein said, adding
                                                  tures exceed the targets, payment levels must                                                         that he also believes future payment cuts


M
          edicare physicians and health care      be cut for the next year. The cost-controlling                                                        would lead to physicians’ flight. “The result
          advocates worry about instability in    system was established in 1997.                                                                       will be the visits will be shorter, and there will
          the Medicare payment system, say-                                                                                                             be longer wait times.”
ing threats of major reductions to reimburse-     Rising costs                                                                                             Some physicians are leaving insurance-
ments are driving away participating physi-           Health care advocates say there is a major                                                        based medicine altogether, offering “concierge
cians and leaving patients with limited care      gap between increasing health care costs and                                                          medicine,” Stein added. In that practice model,
options.                                          the SGR targets, even though Medicare offi-                                                           a doctor will charge each patient an upfront
    Lawmakers have once again had to tackle       cials say cost of practice is one of the factors                                                      annual fee in order to provide more personal-
threats of major payment cuts for doctors who     used to make the calculation.                                                                         ized care for fewer patients.
see patients in the government insurance pro-         “The Sustainable Growth Rate is so outdat-
gram for those 65 and older. On Nov. 29, Con-     ed and ineffective, everyone recognizes that                                                          Other problems
gress passed a month-long postponement of         it’s just not keeping up with the pace of the                                                            Threats of Medicare cuts have not been
23-percent cuts. The delay gave lawmakers         costs of health care,” said Andrew LaMar,                                                             physicians’ only problem facing payment.
time to pass other legislation preventing even    spokesman for the California Medical Associ-          ‘The pay schedule right                         Another concern has been making sure they
higher cuts of 25 percent on Jan. 1, extending    ation, based in Sacramento. “What we’ve seen          now is too low,                                 are properly reimbursed from private insur-
current rates through the end of 2011. Con-       since 1997 is health care costs have grown                                                            ance companies.
gress approved the $19-billion fix on Dec. 9.     much faster than our GDP. … It’s been very            realistically, for doctors                         Last month, seven major California health
    For years now, Congress has used legisla-     distressful for physicians and hard for them to       who want to spend time                          insurance plan providers were fined a total of
tion to hold off such proposed cuts. Medicare’s   plan for the future when they don’t know what                                                         $5 million by state regulators and were
formula for calculating physician payments        reimbursements they are going to get in 30            with their patients.’                           required to pay restitution to doctors and hos-
has called for cuts every year since 2002.        days.”                                                Dr. Ronald Stein                                pitals for making untimely reimbursement
However, every year since 2003, Congress has          LaMar said that while past attempts by                                                            payments. Woodland Hills-based insurers
enabled legislation to either postpone the        lawmakers to repeal Medicare’s SGR formula                                                            Anthem Blue Cross and Health Net were
reductions before they take effect or to post-    have failed, he hopes Congress will continue       cause many physicians to stop working with         among those to receive the penalties.
pone them retroactively, said Ellen Griffith,     looking for solutions.                             Medicare patients because they wouldn’t be            “Unfortunately, these are the headaches
spokeswoman for the government’s Centers of           President Obama said he hopes to work          able to afford it.                                 that really take away from taking care of
Medicare and Medicaid Services. This year         with Congress to find a long-term solution to          “If you can’t get a reimbursement that cov-    patients,” LaMar said. “They can’t do it when
alone, the cuts were deferred five times, she     replace the temporary fixes in the coming year.    ers the cost of care and that is what you need     they’re constantly involved in disputes with
added.                                                Meanwhile, if any of the large cuts ever do    to keep your practice in the black, it becomes a   insurance companies over what should be
    Advocates say the problem lies in             take effect, advocates say they would likely       money-losing proposition,” LaMar said.             approved treatments.”
A10       December 20, 2010                                                                                                                               SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
Physicians Choose Between Support and Independence
                                                                                                                                                          cians with the private practice Hematology
PROFESSION:                                              PHYSICIAN BUSINESS MODELS                                                                        Oncology Medical Group of San Fernando
                                                                                                                                                          Valley in Encino. He said a benefit of work-
Income, lifestyle, having                                                                                                                                 ing for a private practice is the flexibility to
                                                      Large Medical Group:                                                                                tailor care to each patient.
control all factors in                                • Management services provided                                                                          “If I have to spend an hour with my
                                                                                                                                                          patients, I will,” he said. “Nobody’s going to
                                                      • Higher negotiating clout with insurance companies through group
choosing a practice.                                  • Steady flow of income
                                                                                                                                                          tell me I can only spend 15 minutes. … We
                                                                                                                                                          are able to tailor to everybody, and at the
                                                                                                                                                          same time, I think we have a lot more control
By JESSICA VERNABE Staff Reporter
                                                      • More stringent guidelines for care                                                                of our environment.”
                                                      • More restricted work and vacation schedules                                                           Chang said he and his practice partners


P
       hysicians have different models to                                                                                                                 are also able to control factors such as per-
       choose from when setting up their busi-        Independent Practice:                                                                               sonnel, which physicians they can refer
       ness practices.                                                                                                                                    patients to, work schedules and vacation
    While larger medical groups provide a             • Physicians responsible for management or management costs                                         time.
level of stability and clout in the insurance         • Physicians individually negotiate with insurance companies                                            However, he also said private practice
industry, private practices tout the appeal of        • Income dependent on inflow of patients and insurance reimburse-                                   management can be time consuming with the
flexibility.                                                                                                                                              doctors having to spend time on the phone
    Joining medical groups allows physicians          ments                                                                                               negotiating with insurance companies. The
to avoid dealing directly with billing and            • More control over how to treat patients                                                           doctors are also more financially vulnerable
insurance issues and also provides a support          • More flexible work and vacation schedules                                                         to the success of their practice.
system. Physicians can contract with the                                                                                                                      “If the three of us have a bad year, then
groups, which then contract with various hos-                                                                                                             it’s just the three of us, so we are a lot more
pitals to provide patient care services.                                                                                                                  affected financially, and we do take a lot
    Certain medical groups are more limited        patients, they are expected to follow “care          which allows physicians to remain independ-       more risk than (others),” he said.
in terms of where physicians can practice.         paths,” or guidelines developed by the health        ent but also have access to support services.         Other private practice groups combine
Kaiser Permanente’s medical group utilizes         care system to ensure care is evidenced-based            “It provides a mechanism for independent      some of the benefits of a solo operation and
an exclusivity model, meaning the physicians       and cost-effective, Hoffman said.                    physicians and the hospital to share quality-     a larger medical group.
are limited to practicing with Kaiser hospitals        While many physicians prefer to go into          related data and conduct performance                  Van Nuys-based Cardiovascular Consult-
or with the system’s insurance group.              private practice for its flexibility and less reg-   improvement on that data so that we can           ants Medical Group, a group that has existed
    The upside of contracting with Kaiser’s        imented structure, Hoffman said the route is         improve the care that we provide,” said Dr.       for nearly 50 years, is a partnership of 12
medical group is that the doctors involved do      becoming less common today.                          Bernie Klein, Providence Holy Cross Med-          doctors and four nurse practitioners. While
not have to worry about handling payment               “What we’re seeing in the community is           ical Center’s chief medical officer. “This        the physicians are their own employers, they
technicalities, said Dr. Marc Hoffman, assis-      that it’s becoming a very shrinking market,”         allows us to work together across a continu-      have a group to turn to. The group has its
tant area medical director for Southern Cali-      he said. “I think the day of seeing an individ-      um of care from hospital to outpatient set-       own administrative staff and billing office
fornia Permanente Medical Group which              ual practitioner hanging up their shingles and       ting.”                                            and has multiple local office locations.
oversees physicians in Panorama City and           starting up a practice, because of all the (reg-         Klein said that based on the health reform        “(There’s) less overhead because you’re
Valencia.                                          ulations) and expenses that go along with            law, Providence Holy Cross officials hope         sharing it with all the doctors,” said Kelli
    “Because the physician does not have to        that, is pretty much gone.”                          the hospital can eventually move to a cost        Nicholas, the group’s practice administrator.
worry directly about that income stream,                                                                and savings sharing system with its physi-        “There’s safety in numbers, so when you
things are much more fixed, much more sta-         Integrated model                                     cians.                                            have a larger group, there’s more stability.”
bilized and much more predictable,” Hoffman           Other health care systems are also start-                                                               Nicholas said having more doctors allows
said, adding that their incomes are not direct-    ing to move toward a more integrated model.          Private practice flexibility                      them to expand the group’s geographical
ly tied to how many patients they see.             While Providence Health & Services has its             Meanwhile, other physicians prefer              span of care and to provide more diversity
    While Kaiser physicians are free to use        own medical group, it has also developed a           smaller group settings.                           for patients.
their own clinical judgment when treating          medical management services organization,              Dr. Johnny Chang is one of three physi-


                                                                            apart as a doctor.           plans,” she said. “I am a strong patient advo-    includes neurosurgeons, neuroradiologists,
Continued from page A8
                                                                            "I truly enjoy practic-      cate and try to improve the local medical sys-    physicists, radiation oncologists, specialized
                                                                            ing my specialty and         tem to lessen barriers of care and improve        nurses, technicians and other clinical person-
 teaches hematology and oncology fellows.
                                                                            relish my daily              patient outcomes.”                                nel. The co-directors have performed more
 He also sees patients at Providence Tarzana
                                                                            interaction with            AWARDS RECEIVED: Other recognitions                than 1,000 Gamma Knife procedures.
 Medical Center.
                                                                            patients and their           Feldman has received include the American

                                                                                                                                                          NEUROLOGY
WHAT SETS MY PRACTICE ABOVE
                                                                            families," Dosik said.       Cancer Society Harold P. Freeman Service
 THE REST: Chang said the doctors in his
                                                                            Dosik is the author and      Award, the Being the Best Award from Olive
                        practice make their
                                                                            co-author of more than       View-UCLA Medical Center and the Golden
                        patients the priority.
                                                                            25 articles for medical      Apple Housestaff Teaching Award from
                        “We always try to be
                                                    publications.                                        UCLA’s San Fernando Valley program.              SHELDON WOLF
                        resourceful so that if
                                                   AWARDS RECEIVED: Dosik is a fellow                                                                     YEARS PRACTICING: Dr. Wolf, a
                        we don’t have what
                                                    of the American College of Physicians.                                                                 neurologist for Olive View-UCLA Medical
                        our patients need, we
                        always do our best to                                                           MICHAEL D. MASTERSON                               Center, has been practicing in his field for
                                                                                                                                                           about 50 years. He specializes in geriatric
                        find it for them, even     NANCY FELDMAN                                        YEARS PRACTICING: Dr. Masterson
                                                                                                                                                           neurology and memory disorders,
                        it if it is to send them                                                         sees patients in Thousand Oaks and
                                                   YEARS PRACTICING: Dr. Feldman has                     Camarillo. He is affiliated with Los Robles       particularly Alzheimer’s disease.
                        somewhere else,”
                                                    been practicing in her field since 1983. She         Hospital & Medical Center.                       WHAT SETS MY PRACTICE ABOVE
 Chang said. He said he also tries to remain
                                                    currently heads the Olive View-UCLA                                                                    THE REST: Wolf created a memory
 compassionate to his patients’ needs.
                                                    Medical Center’s Hematology/Oncology                                                                                           disorders program at
AWARDS RECEIVED: Chang has previ-
                                                                                                                                                                                   Olive View-UCLA

                                                                                                        NEUROLOGICAL SURGERY
 ously been named on the Best Doctors in            Division and is the division’s fellowship
                                                    program director.                                                                                                              Medical Center six
 America list.
                                                   WHAT SETS MY PRACTICE ABOVE                                                                                                     years ago. He said he
                                                    THE REST?: For Feldman, communica-                                                                                             makes sure to reach
                                                                                                                                                                                   out to patients’ emo-
GARY M. DOSIK                                       tion and patient advocacy are key in being a        RONALD F. YOUNG                                                            tional needs along
                                                                           top doctor. “I try to be
YEARS PRACTICING: Dr. Dosik, a                                                                          YEARS PRACTICING: Dr. Young is                                             with their physical
                                                                           clear as to the goals of
 member of Hematology Oncology Medical                                                                   co-director of the Los Robles Hospital                                    needs. “Treating
                                                                           therapy and educate
 Group of San Fernando Valley, has been                                                                  NeuroScience Gamma Knife Center in                                        patients with
                                                                           my patients and their
 practicing in the Tarzana-Encino area for                                                               Thousand Oaks. Young also has an office in        Alzheimer’s involves not only diagnosis and
                                                                           families so that they
 31 years.                                                                                               Oxnard.                                           therapy for the patient, but also treating the
                                                                           can make good
WHAT SETS MY PRACTICE ABOVE                                                                             WHAT SETS MY PRACTICE ABOVE                        many family and emotional problems
                                                                           choices and participate
 THE REST: Dr. Dosik said it is his                                                                      THE REST: Young and his co-director               because Alzheimer’s disease impacts the
                                                                           in their treatment
 connection with his patients that sets him                                                              lead the Gamma Knife Center's team that           family sometimes,” he said.
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                      December 20, 2010        A11



The Valley’s Best Doctors
AWARDS RECEIVED: Wolf is a fellow of                 AWARDS RECEIVED: Buyalos has                        and Gynecologists and the Council on             dent surgeons at the USC Doheny Eye Insti-
 the American Academy of Neurology. He is             received awards from the American Society          Resident Education in Obstetrics and             tute in Los Angeles for more than 25 years.
 also a member of Phi Beta Kappa and Alpha            for Reproductive Medicine and has given            Gynecology.                                     WHAT SETS MY PRACTICE ABOVE
 Omega Alpha.                                         prize-winning presentations at the Annual                                                           THE REST: Besides private practice,

                                                                                                        OPTHALMOLOGY
                                                      Meeting of the American Fertility Society.                                                          Colvard has long been active in medical

OBSTETRICS AND
                                                      He is a member of several professional                                                              research and post-graduate teaching. He has


GYNECOLOGY
                                                      organizations.                                                                                      also designed and developed instruments for
                                                                                                                                                          use in eye surgery, including the "Colvard
                                                                                                        ALAN M. BERG                                      Pupillometer" -- a tool used for preoperative
                                                     CHRISTINE                                                                                            evaluation of patients with laser vision cor-
                                                                                                        YEARS PRACTICING: Dr. Berg has been
RICHARD P. BUYALOS, JR.                              HOLSCHNEIDER                                        practicing opthalmology since 1980. He is a
                                                                                                                                                          rection. Colvard is the founder and medical
                                                                                                                                                          director of the Friends of Vision Foundation,
YEARS PRACTICING: Dr. Buyalos has                    YEARS PRACTICING: Dr. Holschneider                  medical staff member at St. Joseph Medical
                                                                                                                                                          a group that supports medical charities in
 been practicing obstetrics and gynecology            has been practicing in her field since 2001.       Center, where he was formerly chief of oph-
                                                                                                                                                          third-world countries.
 since 1984, and endocrinology since 1989.            She is the chair of Olive View’s obstetrics        thalmology. He also trains residents at USC.
                                                                                                                                                         AWARDS RECEIVED: Colvard had been
 He is in practice with the Fertility and             and gynecology department and an associate        WHAT SETS MY PRACTICE ABOVE
                                                                                                                                                          recognized repeatedly as one of "America's
 Surgical Associates of California in                 professor at UCLA.                                 THE REST: Berg said his private practice,
                                                                                                                                                          Top Opthalmologists" by the Consumer's
 Thousand Oaks. He is also an associate              WHAT SETS MY PRACTICE ABOVE                                               Berg Feinfield TLC,
                                                                                                                                                          Research Council of America. He has also
 clinical professor at UCLA.                                                 THE REST?:                                        provides the most
                                                                                                                                                          received the Honor Award for teaching from
WHAT SETS MY PRACTICE ABOVE                                                  Holschneider said she                             advanced technology
                                                                                                                                                          the American Academy of Opthalmology.
 THE REST: Buyalos, who is also certified                                    places great effort into                          available today and
                                                                             training future doctors                           provides patients with

                                                                                                                                                         ORTHOPEDIC SURGERY
                          in reproductive
                          endocrinology, has                                 and treating the under-                           personalized care.
                          served as faculty for                              served community.                                 Berg specializes in
                          courses on advanced                                “I have trained very                              laser vision correction
                          operative laparascopy                              extensively and I have                            and refractive lens       RICHARD D. FERKEL
                          and pelvic reconstruc-                             really committed my                               implant surgery.          YEARS PRACTICING: Dr. Ferkel has
                          tive surgery. He is also                           professional life to       AWARDS RECEIVED: Berg was honored                 been practicing for 28 years. He is the direc-
                          co-director for the         caring for our patients within the county          as a VISX Star Surgeon. He has also been         tor of the Sports Medicine Fellowship Pro-
                          Fertility and Surgical      hospital public safety net, really believing       named on the Best Doctors in America list        gram at Southern California Orthopedic
                          Associates of Califor-      that they deserve the same excellent care as       several times.                                   Institute, and he sees patients in Bakersfield
                          nia and an ad-hoc           anyone in the private sector,” she said.                                                            and Van Nuys. Ferkel is an inventor of surgi-
 reviewer of several scientific journals. Buya-      AWARDS RECEIVED: Holschneider has                                                                    cal devices and UCLA clinical instructor.
 los has about 27 years of experience in ovu-         received about eight years worth of teaching      DAVID MICHAEL COLVARD                            WHAT SETS MY PRACTICE ABOVE
 lation induction and assisted reproductive           awards from UCLA’s obstetrics and                 YEARS PRACTICING: Dr. Colvard is the              THE REST: Ferkel said some of the things
 technology. He has also published more than          gynecology residents. She has also received        director of the Colvard Eye Center in Encino.    that set him apart as a doctor are his dedica-
 70 scientific articles, abstracts and book           the ACOG/CREOG National Faculty Award              His is also a professor of opthalmology at
 chapters.                                            from the American College of Obstetricians         USC and has taught cataract surgery to resi-                              Please see page A12




             Y U                  HAS E RNED US     HONORS
                                                       O
      MAKING YOU OUR TOP PRIORITY HAS EARNED US TOP HONORS




                                             Glendale Memorial Hospital Congratulates
                                                Robert W. Beart Jr., M.D. • Petar Vukasin, M.D.

                                                      For Each Being Named One of the Valley’s Best Doctors




                                                     222 W. Eulalia Street, Suite 100A
                                                     Glendale, CA 91204
                                                     818-244-8161
A12       December 20, 2010                                                                                                                              SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
                                                    STEPHEN J. SNYDER                                                                                    PEDIATRIC ENDOCRINOLOGY
                                                                                                        matopathology and dermatology. Haley is
Continued from page A11
                                                                                                        also an associate clinical professor at UCLA.
                                                    YEARS PRACTICING: Dr. Snyder, a sur-

                                                                                                       PEDIATRIC ALLERGY AND
                        tion to quality care for     geon for the Southern California Orthopedic
                        patients, his skills as a                                                                                                        KEVIN KAISERMAN
                                                                                                       IMMUNOLOGY
                                                     Institute, has been practicing in his field for
                        surgeon and his com-         30 years. He sees patients in Van Nuys.                                                             YEARS PRACTICING: Dr. Kaiserman,
                        mitment to give back         Snyder founded the International Shoulder                                                            who runs his private practice SoCal Diabetes
                        to the community. He         Arthroscopy Study Group.                                                                             in Encino, has been been practicing in his
                        also said he has            WHAT SETS MY PRACTICE ABOVE
                        become a leader in his                                                         MARSHALL G. GOLDBERG                               specialty since 1998. He was previously a
                                                     THE REST: For Snyder, constantly thriv-                                                              clinical associate professor of pediatrics and
                        field through research       ing for more advanced solutions is the key to     YEARS PRACTICING: Dr. Goldberg
                                                                                                                                                          medical director for the Clinical Diabetes
                        and education. Ferkel                               being a top doctor. “I      practices with Valley Pediatric Medical
                                                                                                                                                          Program at Children’s Hospital Los Angeles
                        started the Southern                                don’t believe the ‘sta-     Group. He is affiliated with Providence
                                                                                                                                                          and at USC.
 California Orthopedic Institute’s Athletic                                 tus quo’ is good            Tarzana Medical Center. He is also an
                                                                                                                                                         WHAT SETS MY PRACTICE ABOVE
 Training Program. He has also been the team                                enough for my               associate clinical professor at UCLA.
                                                                                                                                                          THE REST: Kaiserman said one thing that
 physician for local high schools and for                                   patients,” he said. “I     WHAT SETS MY PRACTICE ABOVE
                                                                                                                                                          sets him apart is the narrow focus of his prac-
 Los Angeles Valley College, and he has                                     believe strongly in         THE REST: Goldberg holds top positions
                                                                                                                                                          tice – treating children and young adults with
 worked with professional sports teams.                                     always working to find      with various professional medical organiza-
                                                                                                                                                                                   Type 1 diabetes. He
AWARDS RECEIVED: Ferkel has previ-                                          a way to improve on         tions, including the Los Angeles Pediatric
                                                                                                                                                                                   also stays up-to-date
 ously been named on the Best Doctors in                                    the techniques and          Society, the Los Angeles County and
                                                                                                                                                                                   in his field, he said. “I
 America list. He received the Paul Giberson         procedures to maximize my results, helping         California Medical Association, the Ameri-
                                                                                                                                                                                   use a lot of the latest
 Award from Oaks Christian School in 2008.           my patients to make a better and faster            can Academy of Pediatrics and the American
                                                                                                                                                                                   technologies and ther-
                                                     recovery.” Snyder is credited with helping         Academy of Allergy and Immunology.
                                                                                                                                                                                   apies in the manage-
JAMES M. FOX                                         develop new techniques for shoulder                                                                                           ment of children and

                                                                                                       PEDIATRIC CARDIOLOGY
                                                     arthroscopy. He has also invented numerous                                                                                    young adults with
YEARS PRACTICING: Dr. Fox is an                      surgical instruments and materials.
 orthopedic surgeon with Synergy Health                                                                                                                                            Type 1 diabetes,” he
                                                    AWARDS RECEIVED: The Arthroscopy                                                                                               said. Kaiserman is the
 Medical Group. He has an office in                  Association created the Stephen J. Snyder                                                            board president for the Los Angeles chapter
 West Hills.                                         Excellence in Teaching Award, which is pre-       DAVID FERRY                                        of the American Diabetes Association, a
WHAT SETS MY PRACTICE ABOVE                          sented each year to a teacher in arthroscopy.     YEARS PRACTICING: Dr. Ferry                        board member for the Juvenile Diabetes
 THE REST: Fox has an extensive back-
                                                                                                        practices with Pediatric Cardiology Medical       Research Foundation in Los Angeles and
 ground in sports medicine. He served as the

                                                    OTOLARYNGOLOGY
                                                                                                        Associates in Encino. He is a voluntary asso-     medical director for the Camp Conrad-Chin-
 first fellow in sports medicine at the National
                                                                                                        ciate professor of pediatrics at UCLA.            nock in the San Bernardino.
 Athletic Institute in Inglewood from 1973 to
                                                                                                       WHAT SETS MY PRACTICE ABOVE                       AWARDS RECEIVED: Kaiserman has
 1974 before becoming a major in the U.S.
                                                                                                        THE REST: Ferry has taken his profes-             been named several times on the Best
 Air Force. He also worked with the                 MARC M. KERNER                                      sional skills beyond the U.S. borders. He has     Doctors in America list.
 Olympics soccer program in 1984. Fox has
                                                    YEARS PRACTICING: Dr. Kerner has                    organized numerous volunteer trips to Latin
 worked in sports medicine locally as well,

                                                                                                                                                         PEDIATRIC
                                                     been practicing in his field since 1995. He        America, where he led teams that diagnosed
 serving as a founding partner of the Southern
                                                     serves as chief of surgical services at North-     and treated children with congenital heart

                                                                                                                                                         GASTROENTEROLOGY
 California Orthopedic Institute before
                                                     ridge Hospital Medical Center. He also             disease. His interests include echocardiogra-
 entering private practice in 2005. He has
                                                     teaches at UCLA and California State               phy and interventional cardiology.
 participated as a team physician for numer-
                                                     University, Northridge.                           AWARDS RECEIVED: Ferry has received
 ous San Fernando Valley-based high schools
                                                    WHAT SETS MY PRACTICE ABOVE                         the Golden Apple Teaching Award several
 and junior colleges.                                                                                                                                    JAMES R. TIPTON
                                                     THE REST: “I truly enjoy helping patients          times, which was given by pediatric residents
AWARDS RECEIVED: Fox has been
                                                     – be it trauma patients or a patient with the      at Cedars-Sinai. He is also a fellow of both     YEARS PRACTICING: Dr. Tipton began
 listed on the Marquis Who's Who list. He is
                                                                            sore throat or cold,”       the American College of Cardiology and the        practicing pediatric gastroenterology in 1985
 also a member of several professional
                                                                            Kerner said. “I do          American Academy of Pediatrics.                   when he joined the Permanente Medical
 organizations.
                                                                            everything in my                                                                                      Group. He saw

                                                                                                       PEDIATRIC DEVELOPMENT AND
                                                                            power to help and give                                                                                patients at both the
MARC J. FRIEDMAN
                                                                                                       BEHAVIOR PROBLEMS
                                                                            the best possible care.”                                                                              Kaiser hospitals in
YEARS PRACTICING: Dr. Friedman, a                                           Kerner’s practice                                                                                     Hollywood and
 surgeon for the Southern California Orthope-                               specializes in facial                                                                                 Panorama City and
 dic Institute, has been practicing in his field                            plastic and reconstruc-                                                                               later also joined the
                        for 30 years. He sees                               tive surgery, sinus and                                                                               hospital in Woodland
                                                     nasal reconstructive surgery, surgical treat-
                                                                                                       RICKI ROBINSON                                                             Hills. He is also a
                        patients in Valencia
                        and Van Nuys.                ment of sleep apnea and craniofacial defor-       YEARS PRACTICING: Dr. Robinson, the                                        UCLA associate clini-
                        Friedman is also a           mities, and laryngology. Kerner teaches            co-director for Descanso Medical Center for                               cal professor of
                        UCLA assistant               nationally and internationally and has             Development and Learning in La Cañada                                     pediatrics.
                        clinical professor.          authored and co-authored numerous articles         Flintridge, has been in private pediatric        WHAT SETS MY PRACTICE ABOVE
                        Friedman has previ-          in peer-reviewed medical journals.                 practice for more than 30 years. She has been     THE REST: Tipton said he keeps up-to-
                        ously served as a           AWARDS RECEIVED: Kerner is a fellow                 working in the field of autism since 1990,        date in his field by reading and attending
                        physician specialist for     of the American College of Surgeons, the           and is also a clinical professor of pediatrics    conferences. He is also attentive to patients,
                        the 1994 Olympic             American Academy of Facial Plastic and             at USC.                                           he added. "It is incredibly important to really
 Games for soccer and has served as chair-           Reconstructive Surgery and the American           WHAT SETS MY PRACTICE ABOVE                        listen to parents and kids as they talk about
 man of the Education Committee of the               Academy of Otolaryngology-Head and Neck            THE REST: Robinson has developed a                their concerns," Tipton said. "I really enjoy
 Arthroscopy Association of North America.           Surgery. He is also a winner of UCLA’s Best                                multidisciplinary edu-    my practice, and I think that comes through
 He was also previously the sports medicine          Clinical Facility award.                                                   cation program in her     in every encounter. I ask parents about their
 fellowship director at the Southern California                                                                                 local community for       concerns and then I talk directly with the

                                                    PATHOLOGY
 Orthopedic Institute.                                                                                                          children with Autistic    kids, which often gives us a lot of information
WHAT SETS MY PRACTICE ABOVE                                                                                                     Spectrum Disorder.        about what is really going on.”
 THE REST: Friedman said what helps                                                                                             She has also organized   AWARDS RECEIVED: Tipton has
 him have a competitive edge as a doctor is                                                                                     two new autism task-      received Kaiser's Leon Cohen award that rec-
                                                    JENNIFER C. HALEY                                                           forces in Southern        ognized his contributions to patients and col-
 the significantly limited scope of his practice,
 which focuses on treatments such as knee                                   YEARS PRACTIC-                                      California and has        leagues. He has also received UCLA's Gold-
 ligament reconstruction, joint replacement                                 ING: Dr. Haley is a         stimulated research efforts within the groups.    en Apple Teaching Award for Outstanding
 and arthroscopic shoulder problems.                                        pathologist with Per-       Robinson additionally helped develop an           Clinical Faculty.
AWARDS RECEIVED: Friedman is a                                              manente Medical             educational program for autistic children
 fellow in the Arthroscopy Association of                                   Group and sees              through Villa Esperanza School.
 North America, the International Knee                                      patients at Kaiser Per-    AWARDS RECEIVED: Robinson served
 Society and the American Orthopedic                                        manente Panorama            as a key speaker at Vice President Al Gore’s
 Society of Sports Medicine.                                                City Medical Center.        national conference called “Families &
                                                                            She is certified in der-    Healthcare.”                                                                 Please see page A14
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                          December 20, 2010          A13



The Valley’s Best Doctors




                                                                                                                                                                                         PHOTO BY DAVID SPRAGUE
Evaluating: Dr. Mark Beller, back, and Dr. Hrak Derderian look over a patient’s CAT scan at Valley Presbyterian Hospital.




         Government Pushes Physicians Into the Future
                                                   mentation.                                             Meanwhile, Moss expects the adjustment            pare students for their future careers.
TECHNOLOGY:                                            However, those who do not have their sys-
                                                   tems operating at an approved level by 2015
                                                                                                      process to be difficult for some doctors.
                                                                                                          “It’s a challenge because you have physi-
                                                                                                                                                                At UCLA’s David Geffen School of Medi-
                                                                                                                                                            cine, each student is required to have a “smart”
Doctors young and old                              will receive cuts to their Medicare reimburse-
                                                   ments. The program is also offered for Medi-
                                                                                                      cians who are just coming out of medical
                                                                                                      school that are expecting to have an electronic
                                                                                                                                                            mobile device, which can include a Blackber-
                                                                                                                                                            ry, an iPhone or another approved device that
                                                   caid providers.                                    record,” Moss said. “They’ve gone through             the school creates interactive applications for.
face challenges of                                     Health care administrators say transitioning
                                                   to electronic records boosts efficiency but also
                                                                                                      medical school living off an iPhone. … And
                                                                                                      then you have physicians who are older and at
                                                                                                                                                                The requirement is necessary to help the
                                                                                                                                                            students learn and stay up-to-date, said Dr.
going fully electronic.                            creates financial hurdles.
                                                       “The doctors’ biggest challenge is getting
                                                                                                      the later parts of their career that have been on
                                                                                                      paper their whole careers.”
                                                                                                                                                            Robert Trelease, associate director for the
                                                                                                                                                            school’s instructional design and technology
                                                   an electronic medical record for their offices,”       Other local hospitals are also in the midst       unit and UCLA professor of pathology and
By JESSICA VERNABE Staff Writer                    said Ray Moss, chief information officer for       of moving the systems.                                laboratory medicine.
                                                   Valley Presbyterian Hospital in Encino.                Northridge Hospital Medical Center                    “As part of their medical education, we had


A
        s changes in technology transform the          While physicians are eligible for incentive    expects to complete its implementation in             to have them up to a certain technical level that
        health care environment, the switch to     payments, they only cover part of the costs.       2014 or 2015. The decision is part of a larger        licensed physicians are going to be using in
        electronic medical record systems is           “The financial incentives are still tough to   move by its parent health care system,                practice,” Trelease said, adding that the
demanding the attention, time and dollars of       get you there,” he added.                          Catholic Healthcare West, to go electronic.           devices also help the students learn remotely.
many physicians.                                       Moss said physicians at Valley Presbyterian        Dr. Noachim Marco, the hospital’s vice            “All medical students, particularly in their
    Hospitals across the nation are switching to   Hospital will utilize the hospital’s system, a     president of medical affairs who helps coordi-        third and their fourth year and the rest of their
the new systems, doing away with traditional       nearly $10 million project that was started in     nate the process, said the extra tasks of             training, are nomadic. … Mobile devices
paper patient files and charts. The systems        2008. However, they will also need systems in      inputting information will likely affect doctors’     allow them to carry the information and access
allow medical staff to have real-time capabili-    their own offices to streamline information        workflow until they master the system.                the information to whichever clinical setting
ties for accessing and sharing patient records.    from patient visits.                                   “It’s very clear that the tasks will take a lot   that they’re in.”
Clinicians can also use the systems to pull up                                                        more time, which means for a doctor, they                 While the medical school has not yet
patient’s test results, submit out physician       Learning the technology                            either have to expand their work hours – which        implemented an electronic medical record sys-
orders, verify patient-to-medication matches,          The learning curve could also be a tempo-      they’re already working long hours – or they          tem, there are discussions for implementing
access records using mobile devices and per-       rary strain on the physicians, especially for      have to see less patients,” he said.                  training for the record systems into the cur-
form other tasks.                                  those practicing at several hospitals who have         However, even with the challenges, Marco          riculum, Trelease added.
    Starting in 2011, the federal government       to learn different systems, he said.               said the change is needed to improve patient              Another use of technology that is geared
will start providing financial incentives for          The hospital has already launched its sys-     care and risk management, and to meet higher          toward teaching students is the school’s Simu-
Medicare-eligible hospitals and professionals      tem in its operating, emergency and nursing        demands for the systems by payer groups.              lation Center where students can practice
who make the switch. Eligible professionals        departments. The physicians will be the last                                                             procedures on dummies that are monitored
can receive up to $44,000 over five years          group to be trained for the system. The doctors    Training future doctors                               electronically. The medical school is also refit-
under the program, with incentives payment         are expected to start using it fully in the sum-      Meanwhile, universities are implementing           ting its lecture halls and a major laboratory for
totals decreasing each year for later imple-       mer of 2012, completing the project.               technology into their curriculums to help pre-        telemedicine capabilities, Trelease said.
A14       December 20, 2010                                                                                                                                 SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
                                                     medicine with a non-judgmental and proac-           said. "The organization keeps us informed                                 WHAT SETS MY
Continued from page A12
                                                     tive approach that is well-received by teen         about clinical practice guidelines and quality                            PRACTICE

PEDIATRIC INFECTIOUS
                                                     patients and their parents,” he said.               measures and gives us the tools to monitor                                ABOVE THE

DISEASE
                                                                                                         our performance." Amis also gives back to                                 REST: Nishibayashi

                                                    PEDIATRIC SPECIALIST/
                                                                                                         the community, serving as a board member                                  said what sets him a
                                                                                                         for Valley Community Clinic.                                              part as a doctor is his

                                                    CHILD AND ADOLESCENT
                                                                                                        AWARDS RECEIVED: Amis is a member                                          ability to run a solo

                                                    PSYCHIATRY
MARGARET MEGAN                                                                                           of Alpha Omega Alpha.                                                     pediatric practice that
 STONE                                                                                                                                                                             provides physician
YEARS PRACTICING: Dr. Stone has                                                                                                                                                    continuity in a less-
 been practicing in her specialty since 1990,                                                           JON MICHAEL D’ANDREA                                 crowded, less-hurried environment with
 when she joined Kaiser Permanente Wood-            RICHARD H. BAKER                                    YEARS PRACTICING: Dr. D’Andrea, a                    more personal, individualized attention.
 land Hills Medical Center. She has served as       YEARS PRACTICING: Dr. Baker has                      pediatrician at Pleasant Valley Pediatrics         AWARDS RECEIVED: Nishibayashi has
 the hospital’s chief of pediatrics since 2005.                             been practicing in his       Medical Group, has been practicing in his           also been named for several years in the
WHAT SETS YOUR PRACTICE                                                     field since 1969. He is      field since 1989. D’Andrea is affiliated with       “Guide to America’s Top Pediatricians,”
 ABOVE THE REST: Stone said she cre-                                        affiliated with Provi-       St. John’s Pleasant Valley Hospital in Camar-       which is compiled by the Consumer’s
                         ates a personal envi-                              dence Tarzana Medical        illo and St. John’s Regional Medical Center         Research Council of America.
                         ronment for her                                    Center. He is also a         in Oxnard.
                         patients and their fam-                            consulting professor in

                                                                                                                                                            PLASTIC SURGERY
                         ilies. “As a pediatri-                             psychiatry at USC and
                         cian, I try to listen                              is on the faculty of a      MARSHALL G. GOLDBERG
                         carefully to both my                               local New Center for        YEARS PRACTICING: Dr. Goldberg
                         patients and their par-                            Psychoanalysis.              practices with Valley Pediatric Medical
                         ents," she said. "I want   WHAT SETS MY PRACTICE ABOVE                          Group. He is also an associate clinical pro-
                                                                                                                                                            NEAL HANDEL
                         kids to feel that com-      THE REST: Baker said one thing that sets            fessor at UCLA and an attending physician          YEARS PRACTICING: Dr. Handel has
                         ing to the doctor is a      him apart is his range as a psychotherapist,        at Children's Hospital and Cedars-Sinai.            been practicing plastic surgery since 1978.
 lot more than just getting a shot. I try to cre-    as he works with adults, families in children.     WHAT SETS MY PRACTICE ABOVE                          He was senior plastic surgeon at The Breast
 ate an atmosphere that makes families feel                                                              THE REST:Goldberg holds top positions                                      Center in Van Nuys for
 that both their emotional and physical needs

                                                    PEDIATRICS/GENERAL
                                                                                                         with various professional medical organiza-                                17 years before starting
 have been addressed.”                                                                                   tions, including the Los Angeles Pediatric                                 his own practice in the
                                                                                                         Society, the Los Angeles County and Cali-                                  San Fernando Valley.

PEDIATRIC SPECIALIST/
                                                                                                         fornia Medical Association, the American                                   Handel is now on staff
                                                                                                                                                                                    at Providence Tarzana

ADOLESCENT AND YOUNG
                                                                                                         Academy of Pediatrics and the American
                                                    ROBERT GRANT ALLISON                                 Academy of Allergy and Immunology.                                         Medical Center and

ADULT MEDICINE
                                                    YEARS PRACTICING: Dr. Allison, a                                                                                                several surgery centers
                                                     member of Permanente Medical Group who                                                                                         in the San Fernando
                                                     practices in Mission Hills, started in private     JEANNETTE LEVENSTEIN                                                        Valley and Los Ange-
                                                     practice in 1982. Allison joined the medical                                                            les. He is also an associate clinical professor
SARAH E. CARPENTER                                                                                      YEARS PRACTICING: Dr. Levenstein, a                  at UCLA.
                                                     group in 1991 to help build a cystic fibrosis       member of the Boulevard Pediatrics Medical
YEARS PRACTICING: Dr. Carpenter, a                   center for Kaiser patients.                                                                            WHAT SETS MY PRACTICE ABOVE
                                                                                                         Group, has been a pediatrician since 1994.          THE REST: Handel is experienced in
 physician at Kaiser Permanente Panorama            WHAT SETS MY PRACTICE ABOVE                          She primarily sees patients at Providence
 City Medical Center, has been working as a          THE REST: Allison said he learned from                                                                  cosmetic and reconstructive breast surgery
                                                                                                         Tarzana Medical Center. She is also co-             and has performed thousands of cosmetic
 doctor in the San Fernando Valley area since        other “excellent physicians.” He also values        founder of MD Moms, which makes skin
 1990. She was recruited to Kaiser from a            strong communication skills, he said. “I                                                                operations of eyelids, noses and faces. He
                                                                                                         care products for babies.                           has also performed body contouring
 medical school teaching position at UCLA.                                  believe that a physi-       WHAT SETS MY PRACTICE ABOVE
WHAT SETS MY PRACTICE ABOVE                                                 cian’s work does not                                                             procedures. Handel has been active in
                                                                                                         THE REST: Levenstein said she speaks to             clinical research and has written more than
 THE REST: Carpenter said what sets her                                     end when the diagno-                                 her patients more like a
 practice apart is the team she works with.                                 sis is made, but instead                                                         70 scholarly articles that were published in
                                                                                                                                 parent rather than as a
                          “We have an excellent                             when the patient and                                                             peer-reviewed medical journals and has
                                                                                                                                 physician. “We have a
                          teen center at Kaiser                             family have embraced                                                             contributed eight chapters to medical
                                                                                                                                 partnership in medicine
                          Panorama City,” she                               their situation and                                                              textbooks.
                                                                                                                                 rather than me being an    AWARDS RECEIVED: Handel is a
                          said. “I work with                                understand and are                                   authority figure,” she
                          another adolescent                                prepared to go forward                                                           member of a member of various professional
                                                                                                                                 said. “They know I’m        medical associations.
                          medicine physician,                               with the plan of attack                              serious about medicine,
                          health educator,           as envisioned,” he said.                                                    but I also use my sense

                                                                                                                                                            PSYCHIATRY
                          psych-social worker       AWARDS RECEIVED: Allison received                                            of humor to my advan-
                          and two excellent          the 2007 SCPMG Physician Distinction                                        tage, and I’m never
                          nurses.”                   Merit Award and a 2009 recognition for the          afraid to admit when I’m wrong or when I
AWARDS RECEIVED: In 2005, Carpen-                    Kaiser Cystic Fibrosis Center.                      don’t know something.” Levenstein is also on
 ter received an award from Culver City for                                                              the board of directors of United Cerebral Palsy
 her volunteer work in a high school clinic.                                                                                                                MURRAY A. BROWN
                                                                                                         in Los Angeles and is a member of the scien-
                                                    MARILYN J. AMIS                                      tific advisory committee for the National          YEARS PRACTICING: Dr. Brown started
                                                                                                         Peanut Board.                                       practicing in 1975. He practices psychiatry in
C. DANIEL FUSTER                                    YEARS PRACTICING: Dr. Amis has
                                                                                                                                                             Encino. Brown is also a clinical professor of
                                                     been a pediatrician for about 20 years, hav-       AWARDS RECEIVED: Levenstein has
YEARS PRACTICING: Dr. Fuster joined                                                                      been named several times on the Best Doc-           psychiatry at UCLA, where he began teach-
                                                     ing worked her entire career at Kaiser's
 Permanente Medical Group in 1983 and                                                                    tors in America list. Her business was also                                ing in 1974.
                                                     Panorama City Medical Center. She has been
                        Kaiser Permanente                                                                voted the Cosmetic Innovator of the Year in                                WHAT SETS MY
                                                     chief pediatrician at the hospital for eight
                        Panorama City Med-                                                               2005 by the trade association Independent                                  PRACTICE
                                                     years.
                        ical Center in 1988. He                                                          Cosmetic Manufacturers & Distributors                                      ABOVE THE
                                                    WHAT SETS MY PRACTICE ABOVE
                        eventually became the                                                            (ICMAD).                                                                   REST: Brown
                                                     THE REST: Amis said it is her personal
                        director of the hospi-                                                                                                                                      focuses on mood and
                                                     investment in her patients that sets her apart
                        tal’s Adolescent Care                                                                                                                                       anxiety disorders and
                                                                             as a doctor. "I am
                        Center and chairperson
                                                                             personally very
                                                                                                        STEVEN W. NISHIBAYASHI                                                      has done extensive
                        for the Southern Cali-                                                          SPECIALTY: Pediatrics                                                       research in the areas of
                                                                             committed to the best
                        fornia Kaiser Perma-                                                            YEARS PRACTICING: Dr. Nishibayashi                                          post heart attack
                                                                             possible care to my
 nente Adolescent Medicine Committee.                                                                    has been practicing for 30 years. He is on                                 depression and social
                                                                             patients, and working
WHAT SETS MY PRACTICE ABOVE                                                                              staff at several hospitals, including Provi-        skills rehabilitation.
                                                                             for Kaiser Permanente
 THE REST: Fuster’s ability to interact                                                                  dence St. Joseph Medical Center, Verdugo           AWARDS RECEIVED: Brown has
                                                                             provides me the
 with teen patients is what makes helps him                                                              Hills Hospital, Glendale Adventist Medical          received four teaching awards from faculty
                                                                             resources and the
 be recognized as a top doctor, he said. “I feel                                                         Center, Huntington Memorial Hospital and            and residents at UCLA.
                                                                             support to do that," she
 that I have been able to practice adolescent                                                            Children’s Hospital Los Angeles.
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                                                    December 20, 2010        A15



The Valley’s Best Doctors

Network of Specialists is Reason Many Doctors LikeArea
LOCATION: Working
alongside other top
physicians keeps many
practicing in Valley.
By JESSICA VERNABE Staff Reporter



E
       verything from living accommodations
       to patient demand attracts doctors to the
       San Fernando Valley region, according
to local physicians named on the most recent
“Best Doctors in America” list.
    Dr. Jeannette Levenstein, a pediatrician
who owns Boulevard Pediatrics Medical
Group in Encino, has been practicing in the
San Fernando Valley for nearly 17 years. She
sees patients primarily at Providence Tarzana
Medical Center but is also on staff at Chil-
dren’s Hospital Los Angeles.
    Levenstein’s work in the region started
when she was a resident working at a practice
in Encino, where she was later offered a job.
Eventually, she decided to leave the practice
and start her own in the same area.
    “I stayed in the Valley because I love my
patients and wanted to continue to have them
part of my daily life,” said Levenstein, who
                                                   PHOTO BY RINGO H.W. CHIU




lives in Burbank.
    However, beside her patient connection,
Levenstein said one thing that has kept her
here is the wealth of specialists in the area.
    “I just think that we’re very lucky that in
such a large city we’ve got such a concentrat-
ed force to help with the care of children
here,” she said. “I think as you get farther and                              Pediatrician: Dr. Jeannette Levenstein has been praciticing in the Valley for 17 years.
farther away from cities, it’s harder and harder
to access folks just distance-wise.”                                          across the street and the patient was seen.         View-UCLA Medical Center in Sylmar and a            impressed with the hospital’s scope.
                                                                                  Other physicians were drawn by a high           UCLA professor, said he is also drawn by a              “If you look at Olive View itself, its catch-
Many facilities                                                               demand for doctors in their fields.                 high level of need for physicians in his field.     ment area is huge,” she said. “It’s really a met-
    The San Fernando Valley region –s pan-                                        “When I came here, there was a tremen-              “Seventy percent (of Olive View patients)       ropolitan region in itself.”
ning from Lancaster to the north, Camarillo to                                dous need for doctors in the San Fernando           are Hispanic, and Hispanics get Alzheimer’s             Other reasons doctors have given for prac-
the west and Glendale to the south and east –                                 Valley,” said Dr. Michael Tuck, an endocrinol-      disease significantly earlier than other ethnic     ticing locally include the region’s high level of
have at least 22 hospitals. There are also                                    ogist for the VA’s Sepulveda Ambulatory Care        groups,” he said. “Latinos also have a great        cultural diversity, the opportunity to work
numerous clinics and private medical centers                                  Center who came to the region in 1975.              problem with high blood pressure and dia-           alongside other highly esteemed and skilled
in the region.                                                                    “When I was here, there were only 200           betes, which is also predisposed to dementia.”      doctors and the appeal of living in the area.
    In Levenstein’s experience, the specialists                               endocrinologists in the San Fernando Valley,            Wolf is also drawn by the hospital itself, an       “It’s certainly been, I think, just a wonder-
she needs are often just blocks away, or even                                 so we’ve helped increase the number of prac-        active training center for young doctors com-       ful place to practice,” said Dr. Alan Mantell, a
closer. She recalls a late Friday afternoon                                   ticing physicians (since then).”                    pleting their residencies and an institution that   dermatologist who is on staff at Verdugo Hills
about 10 years ago when a cardiac exam of a                                       Tuck said the area has high levels of dia-      provides high-quality care, he said.                Hospital and has been practicing in the area
patient showed that the child needed to be                                    betes and obesity among its residents, so that          Dr. Christine Holschneider, another UCLA        for 35 years. “It’s been a nice combination of
seen by a specialist immediately. All she had                                 is one area that he largely focuses on.             professor and chair of Olive View’s obstetrics      suburban, but it has the sophistication of an
to do was call a pediatric cardiologist located                                   Dr. Sheldon Wolf, a neurologist at Olive        and gynecology division, said she is also           urban population.”


JAMES R. MERVIS                                                                received several awards from the UCLA-              pregnancy and the post-partum and peri-            WHAT SETS MY PRACTICE ABOVE
                                                                               San Fernando Valley Psychiatry Training             menopausal years. “In addition to keeping           THE REST: Yerevanian said it is the
YEARS PRACTICING: Dr. Mervis has                                               Program for his teaching and leadership             up-to-date on cutting-edge treatments, I am         combination of his academic and clinical
                         been a psychiatrist                                   skills.                                             diligent and thorough, and I work hard to                                  activities that make
                         since 1988. He sees                                                                                       provide patients with comprehensive care,”                                 him a top doctor. “I
                         patients at the VA                                                                                        she said.                                                                  believe in the integra-
                         Greater Los Angeles                                  KIRA D. STEIN                                       AWARDS RECEIVED: Stein has been                                             tion of teaching,
                         Healthcare System’s                                                                                       listed on the Best Doctors in America list
                                                                              YEARS PRACTICING: Dr. Stein has                                                                                                 research and clinical
                         Sepulveda Veterans                                                                                        several times. She was also listed in the Mar-
                                                                               been a medical doctor for 13 years. She cur-                                                                                   care,” he said. Yerevan-
                         Affairs Medical                                                                                           quis Who’s Who of American Women 2007
                                                                               rently treats adults through her private prac-                                                                                 ian has written more
                         Center. He specializes                                                                                    registry and the Manchester Who’s Who
                                                                               tice. Stein has also served as a clinical                                                                                      than 50 scientific
                         in geropsychiatry and                                                                                     Among Executive and Professional Women
                                                                               instructor for UCLA’s Department of Psychi-                                                                                    papers that have been
                         holds several leader-                                                                                     in Healthcare 2007 “Honor’s Edition.”
                                                                               atry, which she did from 2001 to 2008.                                                                                         published in medical
 ship roles at the center.
                                                                              WHAT SETS MY PRACTICE ABOVE                                                                              publications. He is also releasing his first
WHAT SETS MY PRACTICE ABOVE
                                                                                                       THE REST: In addi-                                                              book, “The Obsessive Compulsive Experi-
 THE REST: Mervis said he responds to                                                                                             BOGHOS YEREVANIAN                                    ence and Narrative Guide.”
 patients’ calls as soon as possible. He also                                                          tion to focusing on
                                                                                                       general psychiatry,        YEARS PRACTICING: Dr. Yerevanian                    AWARDS RECEIVED: Yerevanian has
 takes time to listen to his patients. “I have                                                                                     has been a psychiatrist since 1979. He is a
                                                                                                       Stein said she is one of                                                        received several awards for his clinical teach-
 been fortunate to work with our World War II                                                                                      clinical professor of psychiatry at UCLA and
                                                                                                       the few trained repro-                                                          ing at the UCLA-San Fernando Valley
 veterans,” he said. “I am lucky to have a job                                                                                     is the director for the mood disorders pro-
                                                                                                       ductive psychiatrists in                                                        Psychiatry Training Program. He has also
 that allows me to listen to their experiences.                                                                                    gram at the UCLA-San Fernando Valley
                                                                                                       the San Fernando Val-                                                           a fellow of the International Society of
 Many of these veterans have never told their                                                                                      Psychiatric Training Program. He also sees
                                                                                                       ley, focusing on the                                                            Affective Disorders.
 stories before, and I feel privileged to (be)                                                                                     patients and teaches classes at the Veterans
 part of their lives.”                                                                                 treatment of psychi-
                                                                                                       atric conditions during     Affairs center in the San Fernando Valley.
AWARDS RECEIVED: Mervis has                                                                                                                                                                                      Please see page A16
A16       December 20, 2010                                                                                                                                SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Doctors
                                                   RHEUMATOLOGY                                        VASCULAR SURGERY
Continued from page A15
                                                                                                                                                            WHAT SETS MY PRACTICE ABOVE
                                                                                                                                                             THE REST: Andros specializes in

RADIATION ONCOLOGY
                                                                                                                                                             revascularization of diabetic limbs. He has
                                                   STEVEN R. WEINER                                    GEORGE ANDROS                                         developed a new integrated approach to
                                                                                                       YEARS PRACTICING: Dr. Andros has                      amputation prevention that involves vascular
                                                   YEARS PRACTICING: Dr. Weiner has                                                                          surgical procedures to restore circulation in
                                                                                                        40 years of experience. He is the medical
NANCY ELLERBROEK                                    been practicing rheumatology since 1983,
                                                                                                        director at Valley Presbyterian Hospital’s           diabetic limbs. His multi-specialty model for
YEARS PRACTICING: Dr. Ellerbroek                    and has a private practice office in Woodland                                                            care has shown proven results in dramatical-
                                                                                                        new Amputation Prevention Center and also
 has practiced radiation oncology for 23 years      Hills. He is an associate clinical professor of                                                          ly reducing the number of amputations for
                                                                                                        serves as the co-director of the Diabetic Foot
 and sees patients at the Santa Clarita Radia-      medicine and rheumatology for UCLA,                                                                      patients with diabetes.
                                                                                                        Global Conference.
 tion Therapy Center and the Sherman Oaks           teaching at the UCLA-San Fernando Valley
                                                    Program’s Rheumatology Division. He is a
 Radiation Therapy Center. She has engaged
                                                    former chief of rheumatology at Olive                                           OTHER BEST DOCTORS
 in teaching, research and community                                                                                         Detailed information was not available for these physicians.
 outreach.                                          View-UCLA Medical Center.
WHAT SETS MY PRACTICE ABOVE                        WHAT SETS MY PRACTICE ABOVE                         IGNACIO ACOSTA                                       JOHN A. HONCH
                                                    THE REST: Weiner has taught about                   Surgery, Glendale                                    Dermatology, La Cañada
 THE REST: Ellerbroek said she provides
                                                                           rheumatology for 27
                         both physical care and                                                        JEFF L. ASHLEY                                       RICHARD KIM
                         emotional support for                             years, has conducted         Dermatology, Burbank                                 Family Medicine, Glendale
                         patients. “Not only do                            research and has
                                                                           written extensively         DANIEL B. AUERBACH                                   WONIL LEE
                         we keep in contact                                                             Psychiatry, Encino                                   Rheumatology, North Hollywood
                         with the (cancer)                                 about rheumatology
                         patients’ other physi-                            and musculoskeletal         JAMES BANKS                                          STANLEY J. LEIKEN
                         cians, but we truly                               disorders. He is also        Pediatric Specialty/Neonatal-Perinatal               Pediatric Specialist/Child and
                         take the time to evalu-                           attentive to patients, he    Medicine, Tarzana                                    Adolescent Psychiatry, Encino
                         ate their needs before                            said. “All new patients
                                                    are seen quickly; existing patients are seen       ARIEH BERGMAN                                        GARY P. LASK
                         recommending a                                                                 Obstetrics and Gynecology, Tarzana                   Dermatology, Encino
 particular treatment,” she said. “We develop       when they need to be seen, and all patients
 relationships with our patients as we contin-      see me every time – not a nurse practitioner,      JEFFREY BIRNS                                        HENRY NEBEKER
 ue to assess their progress throughout the         physician assistant or junior associate,”           Pediatric Otolaryngology, Encino                     Nephrology, Burbank
 treatment process.                                 Weiner said.
                                                   AWARDS RECEIVED: Weiner has                         ANGELA J. CASTELLANO                                 ELENA ORTIZ
AWARDS RECEIVED: Ellerbroek has                                                                         Pediatric Dermatology, Sherman Oaks                  Psychiatry, Encino
 been chosen as a “Local Legend” by the             received the Marilyn Magaram Award from
 NH/National Library of Medicine and the            the Southern California Chapter of the             PENG THIM FAN                                        HOWARD J. REINSTEIN
                                                    Arthritis Foundation, as well as an award for       Rheumatology, North Hollywood                        Pediatrics, Encino
 2008 Providence Health & Services’ Core
                                                    service from the chapter’s Medical and
 Value Award for Compassion. She has also                                                              MICHAEL G. GOLD                                      SEAN J. WOLLASTON
 been highly involved with several medical          Scientific Committee. He has also received          Pediatrics, Camarillo                                Rheumatology, North Hollywood
 organizations.                                     an award for rheumatology research from the
                                                    Lupus Foundation of America.                       ROBERT MICHAEL HARTMAN
                                                                                                        Dermatology, Encino




                                                                                                                                    Give
                                                                                                                                  Volunteer
                                                                                                                                  Advocate
                                                                                                                       Be part of the solution
                                                                                                                 For a comprehensive listing of community organizations in need
                                                                                                                   of support in the greater San Fernando Valley region, please
                                                                                                                      reference the 2011 Philanthropy Guide inserted into the
                                                                                                                November 22nd issue of the San Fernando Valley Business Journal.




                                                                                                       n Partnership With:
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                                                                                                         December 20, 2010        A17



The Valley’s Best Nurses
CNOs Meet Needs in Challenging, Changing Profession ogy bring the need to constantly educate and       wanted to help take care of people that were                                 WHY I BECAME

T
       he following chief nursing
                                                    train to new processes and equipment. Feder-       in need.                                                                     A NURSE: While I
       officers are the top nursing
                                                    al and state regulations put significant          CHALLENGES OF NURSING                                                         was volunteering in a
       professionals at the area’s                  demands on nurses to meet guidelines,              PROFESSION: I think coordinating with                                        hospital as a teen, I
major hospitals. These profession-                  timelines and reporting requirements.                                     multiple physicians                                   admired the nurses
als face many issues such as nurse                                                                                            and other providers. I                                caring for sick people
staffing, the implementation of new                ANN DECHAIRO-MARINO                                                        see the nurse as the                                  day-in and day-out.
technology, tougher educational                                                                                               pivotal person in the                                 Not only were they
                                                   Chief Nurse Executive/                                                     care, particularly of a                               able to address the
standards and a large and looming                   Sr. Vice President of                                                     hospitalized patient.         medical care needs of the patients, there was
elderly population. The Business                    Patient Care Services                                                     The nurse is the              a special emotional support and encourage-
Journal chose to profile only the                  Northridge Hospital                                                        patient’s advocate, the       ment I noticed that was unique that they also
CNOs because the number of                          Medical Center                                                            nurse is the organizer        provided. I thought it would be really cool to
top-notch nurses at all levels in the              YEARS IN PROFESSION: 34                                                    of the patient’s day          do what they seemed to be so good at.
greater-Valley area is too many to                 WHY I BECAME A NURSE: To make                       while they’re in the hospital, and they have to     CHALLENGES OF NURSING
mention. Reporter Jessica Vernabe                   money, I worked as a nurse aide at Palomar         manage all the other people who need to be           PROFESSION: The demands on nurses
                                                    Memorial Hospital in Escondido, Calif.             involved in that patient’s care.                     caring for patients has increased tremendous-
compiled this list.                                                                                                                                         ly. Patients have shorter length of stay in hos-
                                                    Caring for patients and making a difference
                                                    in the lives of others in a time of great need                                                          pitals than even a few years ago, providing
JANET BROOKS                                        touched my heart.                                 KAREN GULBENKIAN                                      less time for patient care needs to be
                                                   CHALLENGES OF NURSING                              Chief Nurse Executive/                                addressed. Nurses must constantly look at
CNO                                                 PROFESSION: Nursing is a caring                                                                         new ways of providing the required care in
West Hills Hospital &                                                                                  Vice President of
                                                    profession, and returning nursing to its roots     Patient Care Services                                the most efficient and cost-effective way.
 Medical Center                                     of healing is challenging in the technology-      Glendale Memorial Hospital
YEARS IN PROFESSION: 31                             driven acute care setting. (Also) developing a     & Health Center
WHY I BECAME A NURSE: I became a                    nursing practice environment which supports                                                            FRANCIS LARGOZA
                         nurse because my par-      excellence in nursing practice during an          YEARS IN PROFESSION: 22
                                                                                                      WHY I BECAME A NURSE: I love my                      ACTING CNO
                         ents were very service-    economic downturn with decreased                                                                       PROVIDENCE SAINT JOSEPH
                         oriented and always        payments to hospitals and physicians can be        patients. I feel in love with the act of taking
                                                                                                       care of people when they need me the most.           MEDICAL CENTER
                         set a great example of     difficult. I am excited about health care
                         care for other humans.     reform and its focus on caring for the patient    CHALLENGES OF NURSING                                WHY I BECAME A NURSE: I chose
                         (My father was an          before and after hospitalization.                  PROFESSION: In a profession that is pri-             nursing becuase of the diversity of areas that
                         Episcopal priest.) … I                                                                                 marily intended to be a     a nurse can work in health care. ... There's
                         shared that sense of                                                                                   person-to-person field,     also opportunities for nurses to go into
                         giving back and           VILMA DINHAM                                                                 we face an enormous         management.
                         looked at what profes-                                                                                 amount of swift tech-      CHALLENGES OF NURSING
                                                   CNO                                                                          nological change –
 sion would afford me that opportunity. …          Encino Hospital Medical Center                                                                           PROFESSION: The current economic
 My father died when I was 15 and my short                                                                                      from electronic med-        predicament and how it impacts health care
                                                   YEARS IN PROFESSION: 44                                                      ical records to clinical    creates a challenge in terms of the care needs
 time with the nurses in the hospital made an
                                                   WHY I BECAME A NURSE: (I was)                                                tools. On top of that,      of our patients that are being admitted to the
 indelible impression – and so my passion
                                                                             highly influenced by                               we must perform our         hospital. We are seeing or caring for sicker
 was kindled.
                                                                             my neighbor, who was                               duties – in what is a       patients-- patients who would have gone to
CHALLENGES OF NURSING
                                                                             a chief nurse in the      very hectic environment – with adherence to          see a medical doctor, but because of the
 PROFESSION: The nursing profession
                                                                             local hospital in         intense regulations.                                 economic environment they’re not able to
 challenges encompass a continuing passion
                                                                             Falmouth, Jamaica. …                                                           (get) medical care right away.
 for learning and remaining current – current
                                                                             I visited people in my
 in regulatory requirements from the federal
                                                                             town’s only hospital –   MARCEY JORGENSON
 and state level, as well as current in clinical                                                                                                           GWEN MATTHEWS
                                                                             shampooed their hair,    CNO
 care parameters. The nursing shortage will
                                                                             shaved beards,           Antelope Valley Hospital                             CNO/Sr. Vice President
 continue to cycle – it has for over 35 years –
                                                                             exchanged stories and    YEARS IN PROFESSION: 31                              Glendale Adventist
 and so shortages of qualified staff in any
                                                    the rest is history. Off to the UK I went to be   WHY I BECAME A NURSE: It was                          Medical Center
 health care setting will occur. Our challenge
                                                    educated as a general nurse and a midwife.         more likely my desire to choose a field
 will really be to use our ancillary personnel                                                                                                             YEARS IN PROFESSION: 35
                                                   CHALLENGES OF NURSING                                                       where I could help
 appropriately as assistance to the profession-                                                                                                            WHY I BECAME A NURSE: I became
                                                    PROFESSION: Be able to identify and                                        others coupled with
 al nurse and really prioritize what care                                                                                                                   a nurse because I was impressed by a nurse
                                                    seek out those persons who are genuinely                                   the prodding and
 requires the RN expertise.                                                                                                                                 leader I met who not only had so much
                                                    interested in the field of nursing versus those                            determination of my
                                                    who are looking for stability in employment;                                                            wisdom about life and being of practical help
                                                                                                                               childhood best friend        to people but was also influential at the
                                                    identify future leaders and steer them to
PHYLLIS BUSHART                                     achieve their goals; competition among
                                                                                                                               who had decided for          national level serving on the national defense
CNO/Chief Operating Officer                                                                                                    herself that I should        advisory council.
                                                    hospitals and between/among hospitals and                                  join in her decision to
Providence Tarzana                                  free-standing clinics; keeping patients and                                                            CHALLENGES OF NURSING
 Medical Center                                                                                                                attend nursing school.       PROFESSION: Challenges facing the
                                                    families satisfied with services and staff,                                … Despite my youth-
                                                    especially in light of soon-to-be implemented                                                           nursing profession at the present time
YEARS IN PROFESSION: 36                                                                                ful decision-making, I can say with total
                                                    Medicare reimbursement tied directly to                                                                 include ensuring that in the midst of imple-
                         WHY I BECAME                                                                  honesty that even taking into account my
                                                    predetermined positive patient satisfaction                                                                                    menting technology,
                         A NURSE: My                                                                   most difficult days, I have found nursing to
                                                    scores; keep current and maintain competency                                                                                   such as information
                         desire to go into nurs-                                                       be a fulfilling, challenging and rewarding
                                                    in new equipment and procedures/protocols.                                                                                     systems, that we don’t
                         ing stems from my                                                             choice of work.                                                             lose the critical time
                         interest in science and                                                      CHALLENGES OF NURSING PRO-                                                   with the patient and
                         medicine and how          CAROLINE ESPARZA                                    FESSION: Challenges range from work-                                        family. Our biggest
                         nursing participates in                                                       force shortages to how to best academically
                                                   Chief Nurse Executive/                                                                                                          challenge is truly the
                         the healing process. I                                                        prepare new practitioners to how to keep
                                                    Sr. Vice President                                                                                                             huge opportunity now
                         have always enjoyed                                                           pace with new knowledge and technology.
                                                   Simi Valley Hospital                                                                                                            with health care
                         interacting with peo-
                                                                                                                                                                                   reform to step to the
 ple, understanding disease processes and          YEARS IN PROFESSION: 37                                                                                                         table with our intimate
 how to translate that into the delivery of        WHY I BECAME A NURSE: I became a                   LARRY KIDD                                            knowledge of patients and actively design
 patient care.                                      nurse because I had a sister who was quite ill
                                                                                                      CNO/Vice President of                                 systems for care that will improve the health
CHALLENGES OF NURSING                               throughout her childhood. She actually died
                                                                                                       Patient Care Services                                and provide safe passage through episodes of
 PROFESSION: Our current issues are the             as a child, and I helped my mother take care
                                                                                                      Henry Mayo Newhall                                    illness.
 high acuity of our patients and the demands        of her. So, I decided very young – probably 7
 that this puts on the nurses to meet the many                                                         Memorial Hospital
                                                    or 8 – that I was going to become a nurse.
 needs of their patients. Advances in technol-      That was the impetus, and I just always           YEARS IN PROFESSION: 25                                                         Please see page A18
A18       December 20, 2010                                                                                                                             SAN FERNANDO VALLEY BUSINESS JOURNAL



The Valley’s Best Nurses
Continued from page A17
                                                    CHALLENGES OF NURSING                             Nursing allows you to care for the most criti-     Medical Center
                                                     PROFESSION: Nursing has continued to             cal and the most basic needs with compas-         YEARS IN PROFESSION: 33
                                                     become more complex and technology-              sion and understanding. It’s a wonderful way      WHY I BECAME A NURSE: I became a
                                                     driven while simultaneously patients are         to give back to the community.                     nurse because I grew up in a family of care-
JUDITH McCURTY                                       sicker and the pace of care has accelerated.    CHALLENGES OF NURSING                               givers. My mom worked as a nursing assistant
                                                     Maintaining competency and advanced pro-         PROFESSION: There is a nationwide                  and we cared for a variety of elderly people in
VP of Patient Care Services
                                                     fessional standards with such a rapidly          shortage of highly trained nurses. Providence      our home. It was clear that many people need-
                 Verdugo Hills
                                                     changing environment requires constant           Holy Cross is fortunate to draw great nurses,      ed help with very basic needs, such as person-
                 Hospital
                                                     updating and re-training.                        but the science is advancing so quickly. It’s a                           al hygiene, eating,
                         YEARS IN PRO-                                                                challenge to ensure we have – and retain –                                walking, etc.
                         FESSION: 30                                                                  the best of the best. Patient acuity is another                           CHALLENGES OF
                         WHY I BECAME               BETTY NEWSOM                                      challenge. The more serious a condition, the                              NURSING
                         A NURSE: Growing                                                             more time nurses must spend with the patient
                                                                          CNO                                                                                                   PROFESSION:
                         up in small-town Iowa,                                                       to ensure optimum care. At the same time,
                                                                          Providence Holy                                                                                       The most important
                         it didn’t seem as if                                                         the population is aging so we anticipate high-
                                                                          Cross                                                                                                 challenges are making
                         there were many pro-                                                         er-level acuity.
                                                                          Medical Center                                                                                        sure that nursing has
                         fessional opportunities.
                                                                          YEARS IN PRO-                                                                                         the tools to provide
 So, when my best friend from grade school
                                                                          FESSION: 33                CAROL PONTIUS                                                              efficient, safe and qual-
 and Brownies through high school and Girl
                                                                          WHY I BECAME               Nurse Executive                                     ity patient care. … To overcome these chal-
 Scouts announced she was going to nursing
                                                                          A NURSE: I felt the        Kaiser Permanente                                   lenges, I have to be present in the clinical
 school at the University of Iowa, I thought,
                                                                          call to care for people.    Panorama City                                      area, encourage staff to speak up about
 “That’s a good idea. I’ll go, too.”
                                                                                                                                                         patient safety and staff safety concerns, and
                                                                                                                                                         ensure that our practices our evidence-based.
                                                                                                                                                         This can only be accomplished by all staff
                                                                                                                                                         feeling safe to express their thoughts and
                                                                                                                                                         ideas and staff being willing to meet within
                                                                                                                                                         their Unit Based Teams and doing small tests
                                                                                                                                                         of change.


                                                                                                                                                        NANCY TANKEL
                                                                                                                                                        Nurse Executive
                                                                                                                                                        Kaiser Permanente Woodland Hills
                                                                                                                                                         Medical Center
                                                                                                                                                        YEARS IN PROFESSION: 38
                                                                                                                                                        WHY I BECAME A NURSE: I am pas-
                                                                                                                                                         sionate about making a difference in the lives
                                                                                                                                                                                 of people around me.
                                                                                                                                                                                 It is very important to
                                                                                                                                                                                 me that I give of
                                                                                                                                                                                 myself and nursing
                                                                                                                                                                                 allows me to do just
                                                                                                                                                                                 that.
                                                                                                                                                                                 CHALLENGES
                                                                                                                                                                                 OF NURSING
                                                                                                                                                                                 PROFESSION: As
                                                                                                                                                                                 health care advances in
                                                                                                                                                         technology, the challenge for nursing is to
                                                                                                                                                         maintain the personal connection with our
                                                                                                                                                         patients. … Another challenge is for our own
                                                                                                                                                         nursing professional organization to come to
                                                                                                                                                         consensus to act on: What is the basic aca-
                                                                                                                                                         demic preparation for all new nurses? How
                                                                                                                                                         will academia and service work together to
                                                                                                                                                         provide this education? As nursing leaders,
                                                                                                                                                         we also need to pave the way for our nurses
                                                                                                                                                         to practice in hospitals that provide healthy
                                                                                                                                                         environments, which include authentic lead-
                                                                                                                                                         ership and true collaboration among physi-
                                                                                                                                                         cians and other health care providers.

                                                                                                                                                        OTHER NURSE EXECUTIVES
                                                                                                                                                          Detailed information was not available on
                                                                                                                                                                  these chief nursing officers
                                                                                                                                                         JANET LATTO
                                                                                                                                                          CNO
                                                                                                                                                          Pacifica Hospital of the Valley

                                                                                                                                                         PAT MCCLENDON
                                                                                                                                                          CNO
                                                                                                                                                          Palmdale Regional Medical Center

                                                                                                                                                         CAMILA MULREY
                                                                                                                                                          CNO
                                                                                                                                                          Mission Community Hospital

                                                                                                                                                         ALISA SINGH
                                                                                                                                                          CNO
                                                                                                                                                          Sherman Oaks Hospital

                                                                                                                                                         TRACY WEINTRAUB
                                                                                                                                                          CNO/Vice President of
                                                                                                                                                           Patient Care Services
                                                                                                                                                          Los Robles Hospital & Medical Center
SAN FERNANDO VALLEY BUSINESS JOURNAL                                                              December 20, 2010   A19




           I FACED THE HARDEST DECISION OF MY LIFE
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A20   December 20, 2010   SAN FERNANDO VALLEY BUSINESS JOURNAL

				
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