VP Sales Latin America in Miami Ft Lauderdale FL Resume Alex Kato

					                                              ALEX KATO
Phone (954) 336-4255                                                                   alexkato@bellsouth.net
Weston, FL 33326

                                                  SUMMARY
An entrepreneur, business developer, Executive Level relationship builder and competitive professional
with demonstrated competence in broad based territory development, effective sales and marketing
strategies, and strong closing techniques. Proven ability to set goals and manage teams to success, in
direct sales territories, as well as indirect sales business strategies. A successful career with a solid track
record of exceeding targets in both the international and US marketplaces.

                                   PROFESSIONAL EXPERIENCE


KASEYA CORP., Miami, FL                                                                     Dec 2009 – Feb 2012
Leader in IT Systems Management Software.
VP Latin America and the Caribbean
Responsible for growing Kaseya sales and revenue operations in the region, primarily in Brazil, Mexico
and Andean countries. P&L responsibility for over +2 Mill sales operation.

        Consistent overachievement of sales (125%) and revenue objectives (218%)
        85% in net new revenue and new customer growth of 300%
        5X growth of Cloud and Subscription based licenses
        Direct contribution of over +$1Million in sales, with average deal size of $200K
        Grew headcount from 2 to 8 sales, presales and Marketing resources
        Deployed effective Marketing campaigns across territory
        Designed and established VAR and Partner agreements for Brazil, Mexico, and tier 2 countries.
        Established direct operations and offices in Brazil and Mexico.
        Presidents Club in 2010 and 2011


PERFORMA GROUP, Weston, FL                                                                  Jun 2009 – Dec 2009
Solutions Integrations Company, specialized in process improvement and enablement.
Senior Director
Responsible for business development in South Florida, Latin America and the Caribbean. Responsible
for managing direct sales and VARs/Partners.

ORACLE Corporation, Miami, FL                                                              May 2007 – Jun 2009
The 3rd largest software vendor in the world, specialized in developing Enterprise Software products.
Technology Sales Manager
Responsible for sales and overall account relationships with major accounts, covering large commercial
named accounts (+$1 Billion) in South Florida.
       Overachieved revenue objectives by 110%
       Closed three large transactions over +1 Million, for a total of $4.3 Million
       Over 50% of sales achieved in net new solutions
       Implemented first executive level alignment program in the territory
       C level alignment in 100% of top accounts
       Primary focus in Business Intelligence, Middleware and Integration, and Information
       Management
ALEX KATO                                                                                         Page Two

CA - COMPUTER ASSOCIATES, INC., Miami, FL                                                 Feb 2000 – Feb 2007
The 4th largest independent software vendor in the world, focused on delivering Enterprise IT Management,
Security Management and Business Services Optimization solutions .
Account Director, South Florida, 2004 - 2007
Responsible for sales and account management in major commercial, local government and higher
education accounts in South Florida.
        91% Revenue increase to $4.4 million, 60% of new product revenue.
        Turned around relationships in key accounts, preventing a revenue loss $1.2 Million of annual
        revenue to the competition
        Achieved top performer in growth in 2005, growing total billings by 45 % to $4 Million.
        Managed a Virtual Account team of 15 members, executed strategic and tactical territory plans,
        resulting in 11 key wins and average annual Sales growth of 170%.
        Increase CA relevance in 4 key accounts, establishing solid C level relationships
Business Development Manager, South Florida and the Caribbean, 2000 – 2004
Responsible for driving sales programs and strategy for the company’s flagship solutions.
       Established a business value sales process, resulting in 130% of incremental revenue of $5
       million within 10 months of the program
       Established CA as standard for infrastructure software solutions in the University of Miami,
       architecting a $7.2 million Educational agreement with the College of Engineering
       Developed value approach and ROI models for executives, resulting in 3 of CA’s largest
       transactions – CSX: $3 Million, Banco Reservas: $1.2 million, and Banco Popular Puerto Rico:
       $1.6 million
       Business Development Manager of the year in 2002 and 2003 for Florida and the Caribbean.

STERLING SOFTWARE, INC. Miami, FL                                                        Aug 1998 – Feb 2000
Leader in Component Based Development tools for Business Modeling, and EAI. Acquired by CA in 2000.
Regional Territory Manager – Latin America
Responsible for building business through key partner relationships in Latin America and Caribbean
Countries. Responsible for +5 million of revenue, P&L, sales management and strategy, and direct sales
to major corporate accounts in Mexico, Colombia, and Brazil. Recruited a team of 3 people based out of
Miami and Mexico City.

INFORMATION TECHNOLOGY AND MANAGEMENT, Madrid, Spain                                                 1991–1998
European consulting and solutions company providing product and services in IT process optimization, large scale
turn key application development and Quality Assurance and control projects.
Managing Partner/Director
Founding member responsible for driving the company’s key business objectives, growth plan and
operations for both products and services offerings with 40 employees. Target markets in Europe and
Latin America. Over $10 Million in sales.


                                               EDUCATION
                                       BBA – Business Analysis,
                                Texas A&M University, College Station, TX
TAS, Solutions Selling, Teambuilding, Negotiating Skills, Dale-Carnegie, Power Presentations, Strategic
                     Account Management, ITIL, Project Management, BPR/BPM
                                               LANGUAGES
                  Fluent in Spanish, English. Conversational in Italian, Portuguese.

				
DOCUMENT INFO
Description: Alex Kato is an entrepreneur, business developer, Executive Level relationship builder and competitive professional with demonstrated competence in broad based territory development, effective sales and marketing strategies, and strong closing techniques.