Slide 1 images tmcnet com images tmcnet com October 10 13 2006• San Diego Convention Center by jianghongl

VIEWS: 0 PAGES: 19

									        October 10-13, 2006• San Diego Convention Center, San Diego California




 Convergence Isn’t Just for the
          Big Boys

 Stephen R. Gobeli
 Vice President - Business Communication Systems
 Samsung Telecommunications America




www.itexpo.com
            Global Trend Towards Convergence
                          October 10-13, 2006• San Diego Convention Center, San Diego California


                                SMB Applications Can Not be
      Networks                  Written for Just the Office
• Broadband /Convergence
• Wireless / Wire Line                                                              Home
• Public / Private
                                         Personal
                                                                                  • Home Network
                                                                                  • Remote Access
      Platforms                   • Personalized, Intelligence-
                                                                                  • Security

 • IP based Multimedia              based Service                   Seamless
 • Voice  Data/Video             • Professional                  Communication
 • Wireless / Wire Line           • Telecommuting                   Ubiquitous
                                  • Nomadic
                                                                     Business
     Terminals
• Always Connected
• Converged devices             SMB Applications                    Enterprise
• Wireless / Wire Line          Must be Written for                                  • e-Commerce
                                                                                     • Video Telephony
                                the Network, Platform                                • Mobile Office
                                and Terminal



www.itexpo.com
                                                                                                         2
     SMB Trend Towards Convergence
            October 10-13, 2006• San Diego Convention Center, San Diego California


     Multimedia Anywhere Anytime

• Expanded Personalized Employee Services
   - Unified Messaging, Video Messaging, Expense
     Reporting and Tracking
• Customer Focused Multimedia Services
   - Call Centers, Help Desks, Customer Facing or
     Revenue Generating Applications
• Ubiquitous Connectivity : Converged devices
  offering Always Connected experiences
   - Simple Access, Immediate Response


www.itexpo.com                                                                   3
     SMB Trend Towards Convergence
            October 10-13, 2006• San Diego Convention Center, San Diego California



  Converged Services Delivery In the Enterprise

• Wireline : Video to be going mainstream
   - IP is Homogenizing Voice / Data / Video
   - Wire-Line throughput becoming table stakes


• Wireless: Continuously Increased demand for
  High Speed Data transport
   - Office Type connections demanded when not in the
     office
   - IP will drive Voice mobility over the Enterprise
     Wireless Infrastructure


www.itexpo.com                                                                   4
     SMB Trend Towards Convergence
            October 10-13, 2006• San Diego Convention Center, San Diego California


   Hyper-Competitive Business Environment
• Convergence of Wired and Wireless Broadband
 technologies
   - Immediate access / connection as a competitive advantage
   - Competition is with messaging
• Convergence of Communication and Information services
   - Telecom and IT are one
   - Cost reduction and containment of Infrastructure
• Availability of Ubiquitous Business-changing products
  (Displays, Hand Held Devices, IP Phones)
   - Laptops are becoming Palm tops
   - Everything has a screen

www.itexpo.com                                                                   5
    SMB Trends: Converged Networks
           October 10-13, 2006• San Diego Convention Center, San Diego California


  Ubiquitous Access Network
• Maintaining Separate Networks Burdens
  Business Operations and Increases Costs
   • Copper, Fiber, IP, Fixed and Wireless
• Promote IP Services / Applications as
  Alternative to Disparate Services
   • Simple Access
   • Simplify Training
   • Standardized Employee experience
   • Customized Customer experience

www.itexpo.com                                                                  6
    SMB Trends: Converged Networks
          October 10-13, 2006• San Diego Convention Center, San Diego California



  Mobility Convergence
• Combine High Speed Interactive
  Communications w/Mobile Communications
  • Ubiquitous Services Access from:
  • PCs, Desk Phones, Mobile Phones or PDAs.
• Common Service Foundation that Merges
  Mobility and Fixed Communication
  • Customers can access the SMB anytime anywhere
  • Employees are accessible by customers


www.itexpo.com                                                                 7
    SMB Trends: Converged Networks
         October 10-13, 2006• San Diego Convention Center, San Diego California



   Early Implementation of New Technologies

• SMBs by and large are early adopters.
   • Focus on:
• Vertical Applications such as:
   • Remote Medicine, Education and Consulting
• Promote Video as a competitive differentiator
• Revenue Generation and/or Cost Reduction


www.itexpo.com                                                                8
                                     SMB “Needs” Convergence
                                                  October 10-13, 2006• San Diego Convention Center, San Diego California




                        Wide Area Network                             SMB Enterprise Network
                                        •   Any Media                      •   Display                 Mobile Network
                                        •   Gateway                        •   IP Terminal                • Hand Held
                                        •   Server                         •   Mobility                     Phone
                                        •   Firewall                       •   PC                         • Note Book PC
                                                                                                          • Wireless PDA




                                                            CORE COMPONENTS

                                       •The Needs of the Business are driving the Networks
                                       •The Needs of the Consumers / Customers are Driving the Business



                    www.itexpo.com
 2005 DSL Forum, unauthorized use prohibited
 http://www.dslforum.org
                                                                                                                           9
                                     Satisfying Customer Applications
                                                 October 10-13, 2006• San Diego Convention Center, San Diego California

                      Anytime, Anywhere Communications




                                                                       Cyber Community

                                                               E-Learning
                                                Personalized
                                                Information



                                                                                    M-Office


                                Health                    Seamlessly
                                                          Connected

                           Connectivity                  Productivity               Mobility

                    www.itexpo.com
 2005 DSL Forum, unauthorized use prohibited
 http://www.dslforum.org
 Converging the SMB Screens
     October 10-13, 2006• San Diego Convention Center, San Diego California


    High Revenue / Killer Applications
    will Converge the SMB Screens




                    Home              Mobile /
                                      Mobility
   Work


www.itexpo.com                                                           11
                                     Embedded IP Devices Outlook
                                                October 10-13, 2006• San Diego Convention Center, San Diego California
                                                Wireless
                                                                                    Digital Interactive TV
                                                                   Automotive



                                                                        Security
                                                   Home Gateway

                            Consumer Electronics Infiltrating End-points - No Longer Static
                            Devices Sold as Stand-Alone, Closed Systems
                           Mobile Phone Now Tool for Trading Stocks While Waiting for Train
                           PC Becomes Conduit to Electronic Commerce Where Consumer Purchases are
                            Made
                           VPN Gateway is Central Hub Linking Scattered Resources Together
                           Car Becomes Communications Channel to Work, Customers & Security

                           Integration of Ethernet and 802.11x Media Ports into Consumer Electronics
                           Devices Growing at 29% AGR


                    www.itexpo.com
                       Media Network Connections Market Grows from $51M in ’05 to >$223M             in 2009
                                                                                                                    12
 2005 DSL Forum, unauthorized use prohibited
 http://www.dslforum.org
   Mobility Communications Devices
           October 10-13, 2006• San Diego Convention Center, San Diego California



               Enterprise Wi-Fi Networks Bifurcated into 2
                  Distinct, but Interoperable Segments


 Data-Centric Wi-Fi Computing Network
  Early Growth Driven by PC Vendors via Media Center PCs
 VoIP-Centric Wi-Fi Communications Network
  Infrastructure Required to Support These Clients
  VoIP Continues to Lag the Market Hype; Need a Driving
  Application – Small Business Wireless, and Video
  Potential Realized by Extending Voice and Video
  Communications into Other Devices such as Terminals,
  Appliances and Automobiles
  Multimedia-Centric Wi-Fi Network


www.itexpo.com
   “Anywhere audio/video without wires”
                                                                               13
       U.S. VoIP Market Growth
                    October 10-13, 2006• San Diego Convention Center, San Diego California
             Opportunity to put Customers and Small Medium Businesses
              on the same Ubiquitous, Intelligent Network as Big Business
End Users in 000s
   6,000

   5,000

   4,000


   3,000

   2,000

   1,000

         0
                         2002                        2007




www.itexpo.com
Source: In-Stat MDR; IP Telephony: A Consumer Application Worth Hearing
        (#IN030738IA).
                                                                                        14
                                    Enterprise VoIP Options
                                                October 10-13, 2006• San Diego Convention Center, San Diego California



                              “Softphone” (Terminal)
                               • Voice Application Running on your Mobile PC
                               • Brings your Desk, Network and Capabilities with you

                             IP Phone on Subscriber’s LAN (Network)
                              • Wired Ethernet Device or 802.11x Wireless Network
                              • VoIP over WiFi Roaming between public hotspot & home WiFi LAN
                                   –Roaming between WiFi hot spot & 3G telephony via Dual-Mode phone
                            IP-PBX (Platform)
                              • Converge your Voice and Data Networks
                              • Prepare to Converge your WireLine and WireLess Networks

                            Analog Telephone Adaptor (ATA - CPE)


                    www.itexpo.com
 2005 DSL Forum, unauthorized use prohibited
 http://www.dslforum.org
                                                                                                                    15
       Enterprise Network Requirements
               October 10-13, 2006• San Diego Convention Center, San Diego California

   Applications Need to be Positioned as Helping the SMB to
     Better Compete…Money Saving / Money Generating

Enable Better Connections to Customers
• Hyper-Competitive Landscape for Enterprises
• Immediacy and “Virtual Touch” will be Competitive Advantages – Remove
  Time and Space from Business
    • Immediate Completion of Customer Initiated Contact
         • Help desks, Technical Support, etc.
    • Web Based Training, Learning, etc.
         • Faster Get-To-Market, Market Ramp for Products
    • Mass Customization
         • On-Line Customer Configuration, Ordering, Order Status, etc
    • Allows “Virtual” Integration of the Customer Into the Business


www.itexpo.com                                                                     16
            The Future SMB Customer… More Connected
                              Where the SMB Applications Can Go…
                           October 10-13, 2006• San Diego Convention Center, San Diego California
       Think SMB-to-B, not just B-to-C                                  •   A broadband connection to the world
                                                                        •   The gateways connecting the broad- band
                                                       WiFi SIP             pipe to the networks (Home and Enterprise)
          GSM + VoIP
          GSM + VoIP       802.11      802.11 +
                                       802.11 +        Handset
                           802.11
     Home    Handset
             Handset                   VoIP
                                       VoIP PDA                         •   The devices being connected (PCs, TVs,
                                       PDA
   Entertainme                                  PC                          phones, consoles, office automation… and
   nt Network                                 Network                       emerging appliances)
                                                                        •   The networks that connect them
                                                                            (structured wiring/Cat5e, Wi-Fi, HomePlug,
                           Access
                           Home               VoIP Video
                                              IP Video
                                                                            HPNA,…)
                            Gateway
     DVR
      DVR                   Gateway           Phone                     •   The content that runs on all (high speed
                                                                            access sharing, IP telephony, music
     STB
      STB
                                                                            distribution, photos,…)
                                                  Ethernet
                                                                        •   A consistent user experience and interface
                                                                            across the desktop, the tv, and the handset
                     Applications                             Network   •   A complete set of installation, configuration,
                     and content                                            and maintenance offerings that will drive
            Service Delivery and Enablement                  DSL/FTTN       revenue and enable service delivery



As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to
become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple




www.itexpo.com
                                services they also serve to help drive customer retention.


                                                                                                                             17
            “SMB Customer” Incorporates
            Multiple Elements                                                     Mobility /
                                                                                    Video
                      October 10-13, 2006• San Diego Convention Center, San Diego California
                                                   Wireless
                                                   Wireline
 Desktop


           Control                        VoIP

                      Managed Services Plan (i.e. Carrier “Geek Squad”)


            Service Assurance Plans (e.g. desktop security and device maintenance offerings)


           Multi-Device User Navigation (e.g. consistent experience across desktop, handset)

                              Intelligent Gateways (Networking Disparate Devices)


                Distribution Networks (eg WiFi, HomePlugAV, Structured Wiring, MoCa,…)
Network




                                     Services Management System

                                  Provisioning /              Customer
           Ordering                installation                                     18
                                                                Care



www.itexpo.com
   Summary: “IP-Enablement for Business”
         October 10-13, 2006• San Diego Convention Center, San Diego California



WireLine / WireLess, Video Interaction with Customers
Personalized Service
Application - not Equipment
Business / Lifestyle Impact




www.itexpo.com                                                               19

								
To top