Business Communication

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					                             “Business communication”
                                   Communication:
a social process in which individuals employ symbols to establish and interpret
meaning in their environment.

Social:
The notion that people and interactions are part of the communication process.

Process:
Ongoing, dynamic, and unending occurrence.

Symbol:
Arbitrary label given to a phenomenon.

Concrete symbol:
Symbol representing an object.

Abstract symbol:
Symbol representing an idea or thought.

Environment:
Situation or context in which communication occurs.

                                    Palo alto team:
A group of scholars who believed that a person “cannot communicate”.

                             Models of communication:
Models:
Simplified representations of the communication process.

                          Linear model of communication:
One way view of communication that assumes a message is sent by a source to a
receiver through a channel.

Source:
Originator or transmitter of message.

Message:
Words, sounds, actions, or gestures in an interaction.

Receiver:
Recipient of message.
Channel:
Pathway to communication.

Noise:
Distortion in channel not intended by the source.

Semantic noise:
Linguistic influences on reception of message.

Physical noise (external):
Bodily influences on reception of message.

Psychological noise:
Cognitive influences on reception of message.

Physiological noise:
Biological influences on reception of message.

                       Interactional model of communication:
View of communication as sharing of meaning with feedback linking source and
receiver.

Feedback:
Communication given to the source by the receiver to indicate understanding
(meaning).

Field of experience:
Overlap of sender’s and receiver’s culture, experiences and heredity in
communication.

                       Transactional model of communication:
View of communication as the simultaneous sending and receiving of messages.

                             Dark side of communication:
Negative communication that can undermine the communication process.

                                       Ethics:
Perceived rightness or wrongness of an action or behavior.

				
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