Retail market of cosmetics in Poland 2012
The report contains a comprehensive analysis of the market of cosmetics in Poland in 2007–
2011 and forecasts for 2012-2014, including:
the current and forecasted economy in Poland
value of the market of cosmetics and its breakdown into channels of distribution
main product categories.
Discover with the report
What is the value of the Polish cosmetics market and its segments?
What are the development forecasts for the coming years?
What has the biggest impact on its growth or decrease?
What are the key channels of distribution of cosmetics?
What are the largest players on the market?
What is the competition on the market?
What trends can we observe on the market?
What are the preferences and behaviour of Polish consumers in the area of cosmetics
The report also presents profiles of the biggest market players.
The report is completed with findings of a consumer survey carried out among customers
who buy cosmetics.
Request a Sample for or Inquire before buying the report Poland Cosmetics Retail
Key report topics
value of the cosmetics market by segments and channels of distribution
development forecasts until 2014
an analysis of the key distribution channels (health and beauty stores,
hypermarkets, supermarkets, discount stores, direct sales, pharmacies, online sales
description of market segments
profiles of largest health and beauty chains in terms of sales, number of stores,
strategies and plans for development
trends on the market and factors impacting its growth
consumer on the cosmetics market – findings of a consumer survey carried out
among customers who buy cosmetics
current and forecasted economy in Poland.
Extract from this report
Sales via consultants of cosmetic companies is an effective way to reach female
customers, particularly in terms of make-up, skin care and perfume.
Hypermarkets, the second largest channel of cosmetics distribution, are painfully
aware of the growing competition from beauty care and cosmetics chains, and their
diminishing role on the market. Hypermarkets' market share has dropped from over
15% to nearly 13% in 2007-2011.
Consumers also pay attention to price and look for discounts or promotions that
would allow them to buy brand products at relatively low prices. They have also
started choosing more affordable products (including private labels).
Published: March 2012
No. of Pages: 117
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