Press Release LG Electronics by yaohongm


									                                                         Global Web Site


LG Electronics Singapore Appoints New Mobile Communications
Augustine Lim to drive sales and marketing efforts of LG mobile phones in the
                          local and regional markets

SINGAPORE, 10 August 2010 ― LG Electronics (LG) today announced the
appointment of marketing veteran Mr. Augustine Lim as Mobile Communications
Director for LG Electronics Singapore. In this role, he is responsible for driving sales
and leading marketing efforts along with overall business management of LG mobile
phones in Singapore and emerging markets. He reports to Mr. Arthur Huang, Chief
Operating Officer, LG Electronics Singapore.

“Augustine’s extensive experience in product marketing and business management
especially in the area of mobile phones, will help position LG as one of the top
mobile communications brands in Singapore. I look forward to working with him to
drive sales and marketing campaigns to grow LG’s market position in this important
and dynamic market here” said Mr. Huang.

“I am excited to work at LG and together with the team, we will strive to bring our
renowned stylish product design and smart technology, closer to consumers and
enhance their experience with the brand,” said Mr. Lim.

Mr. Lim has more than 20 years of experience in the consumer electronics industry
and has held senior management roles in various world-class technology brands.
Before joining LG, Mr. Lim was the Head of Regional Business Management at Sony
Ericsson Mobile AC APAC regional headquarters. He also spent 6 years with Samsung
Asia regional headquarters as the Regional Director for Strategic Product Marketing.

He holds a degree in Bachelor of Business Administration degree from the National
University of Singapore.

                                                                    Global Web Site

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances, employing more than 84,000 people working
in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion
Korean Won (43.4 billion US Dollars), LG comprises of five business units –Home Entertainment, Mobile
Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s
leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and
washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula
1™and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive
designations and marketing rights as the official consumer electronics, mobile phone and data processor
of this global sporting event. For more information, please visit

About LG Electronics Singapore
LG Electronics Singapore Pte Ltd is a fully-owned subsidiary of LG Electronics Inc., the pioneer and
market leader of the Korean electronics industry for over four decades. In recognition of its vision of
bringing great design to category defining products, and its fast-growing market appeal in Singapore, LG
Electronics Singapore Pte Ltd is a recipient of leading local and international industry accolades such as
the Superbrands 2006, Red dot Design and GfK No. 1 Awards. Poised to be the Number One electronics
and telecommunications brand in Singapore, LG Electronics Singapore Pte Ltd runs a customer-focused
centre: the LG Service Centre at Alexandra Road. For more information, please visit

For media enquiries, please contact:

Mark Koh
LG-One for LG Electronics Singapore
6390 3346 DID
9022 3938 Mobile

Carmen Lee
LG-One for LG Electronics Singapore
6390 3331 DID
8399 1682 Mobile

Wayne Tang
LG Electronics Singapore
6512 0587 DID


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