On pack branding can make consumers aware of reformulated products and promote trust in an ingrethent - but how is awareness of an ingrethent brand generated? Cargill's Truvia brand tabletop sweetener, containing Truvia stevia leaf extract has been extremely successful in the US, becoming the number one natural sweetener brand and recognized by 57% of consumers.
28 natural sweeteners wELCOmING s
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