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Market Research Cost Analysis

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Market Research Cost Analysis Powered By Docstoc
					Market Research
Cost Analysis
Table of Contents
Market Research Types ……        Slide 3 – 7
Developing the Questionnaire
 ………….....                      Slide 8 - 9
Sample Cost Analysis Worksheets
  …………….....                    Slide 10 - 14
Evaluating the Results ….....   Slide 15 - 16
Preparing Your Report ……..      Slide 17 - 19
MARKET RESEARCH
TYPES
        Quantitative Research
   Identifying & Defining the Problem
   Developing the Approach
   Research Design
    ◦ Strategy Questionnaire
    ◦ Acquiring Samples
    ◦ Offering Incentives
   Data coll
				
DOCUMENT INFO
Description: A step by step guide for market research cost analysis plan that includes descriptions for the necessary sections (with commentary notes on each slide): quantitative research, qualitative research, developing the questionnaires, sample cost analysis worksheet, explaining different types of surveys, evaluation the results of the findings, and preparing the research analysis report.
This document is also part of a package Marketing Plan Toolkit 10 Documents Included