Market Research
Cost Analysis
Table of Contents
Market Research Types …… Slide 3 – 7 Slide 8 - 9
Developing the Questionnaire ………….....
Sample Cost Analysis Worksheets ……………..... Slide 10 - 14 Evaluating the Results …..... Preparing Your Report …….. Slide 15 - 16 Slide 17 - 19
MARKET RESEARCH TYPES
Quantitative Research
Identifying & Defining the Problem Developing the Approach Research Design
◦ Strategy Questionnaire ◦ Acquiring Samples ◦ Offering Incentives
Data collection
◦ Cleaning the data ◦ Editing & coding open ended responses
Qualitative Research
Identifying & Defining the Problem Developing the Approach Research Design Performing Data Analysis Reporting & Presentation
◦ ◦ ◦ ◦
Executive Summary Detailed Reporting Online Reporting Formal Presentation
COMMON STEPS
Market Research Cost Analysis