The Future of the Wine Market in Italy, to 2016
• Future of the Wine Market in Italy, to 2016 is the result of Canadean’s extensive market research
covering the Wine market in Italy.
• The report presents detailed analysis on the Wine consumption trends in Italy, covering historic
and forecast Wine consumption volume and value at market and category level, brand share data.
The report provides the latest, highly detailed information on dynamics in Italian Wine market,
providing marketers with the essential information to understand their own, and their competitors’,
position in the market and the information to accurately identify where to compete in the future.
• This report provides authoritative and granular details of the Wine markets in Italy; and in doing so
fill the gaps in marketers’ understanding of market trends and the components of change causing
Reasons To Buy
• The report provides a unique mix of highly granular market data, based upon detailed industry
research, in order to offer detailed insight into the trends and dynamics affecting Wine market in
• Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market,
and Still Wine market.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand
data at the product category level.
Table of Contents :
1.1 What is this Report About?
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
List of Tables
Table 1: Volume Units for Wine Market
Table 2: Italy Wine Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future
market size (Liters m 2016), by Category
Table 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 2006–16
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Wine Market Dynamics, by Category, 2006–16
Figure 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 2006–16
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