Docstoc

NanoMarkets Releases New Report on OLED Luminaire Market

Document Sample
NanoMarkets Releases New Report on OLED Luminaire Market Powered By Docstoc
					PRESS RELEASE




  NanoMarkets Releases New Report on OLED Luminaire Market
NanoMarkets has announced the release of its latest report, "OLED Lighting Market
                            Forecast Q2 2012."

Glen Allen, Virginia - March 19, 2012 -- Industry analyst firm NanoMarkets has
announced the release of its latest report, "OLED Lighting Market Forecast Q2 2012." In
the report NanoMarkets presents its outlook on the OLED lighting sector with some
notable changes since its last release in 2011. The firm notes concerns with the current
economic situation in Europe which is a major center for OLED lighting as well as
changes in manufacturing that will dampen prices in the short term but open the door to
wider acceptance of the technology as OLED lighting efficiency, panel size and light
output improvements bring the technology to the mainstream. NanoMarkets now expects
that the total market for OLED lighting luminaires will reach approximately $6.3 billion in
2017.

Additional details about this and other OLED related reports are available at:
http://www.nanomarkets.net

About the Report:

This report provides eight-year forecasts for OLED lighting in six different applications:
purchases by lighting designers; luxury lighting; major installations in showrooms,
tradeshows, etc.; residential lighting; commercial/industrial lighting; and automotive
lighting. Forecasts are presented in both revenue terms ($ millions) and volume terms
(units/square meters sold). In addition, the report contains qualitative forecasts of future
opportunities for OLEDs in such areas as personal illumination products, signage,
industrial lighting and novelty products.

The forecasts in this report are based on NanoMarkets’ insider understanding of OLED
lighting demand patterns, but are backed up by matching projected demand against the
plans of major OLED lighting panel suppliers to build manufacturing capacity. Among the
firms discussed in this context are AUO, First-o-Lite, GE, Jusung Engineering, Kaneka,
Konica Minolta, LG, Lumiotec, Moser Baer, NEC, Osram, Panasonic, Philips,
Pioneer/Mitsubishi, Samsung and Visionox.

From the Report:

While NanoMarkets sees the overall prospects for the OLED lighting market as remaining
strong, we now expect to see a major decline in OLED prices in the next two years as
mass production technologies start to be applied to this kind of lighting. This pricing trend
is expected to dampen OLED lighting revenues for the next three years until OLED
lighting efficiency, panel size and light output have improved to the point where OLED
lighting is acceptable in mainstream-and mass market - residential and business lighting
markets.

In particular, NanoMarkets believes that OLED lighting has the potential to seriously
compete with the standard fluorescent lighting panels widely used in offices through
improved energy efficiency, lower costs and improved aesthetics. And by 2017
NanoMarkets expects that more than 75 percent of revenues for OLED luminaires will
come from lighting for commercial and industrial buildings. In 2012, almost 90 percent of
OLED sales for lighting applications will come from niche markets such as luxury lighting,
large showroom installations and sales to lighting designers. But by 2017 that share will
have fallen to under 1 percent.

NanoMarkets has lowered its penetration forecasts for OLED lighting compared to the
forecasts it published in 2011 due to weaker than expected economic growth throughout
the eight-year forecast period. NanoMarkets is particularly concerned about the impact of
Europe’s ongoing monetary woes on the OLED lighting market. OLED lighting market is
very Eurocentric with most of the important suppliers based in Europe and Europe’s
importance to advanced lighting technology.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in energy, electronics
and other markets created by developments in advanced materials. The firm is a
recognized worldwide leader in industry analysis and forecasts of this kind.

Visit http://www.nanomarkets.net for a full listing of NanoMarkets’ reports and other
services.

Media Contact:
Robert Nolan
NanoMarkets, LC
PO BOX 3840
Glen Allen, VA 23058
804-270-1718
rob@nanomarkets.net
http://www.nanomarkets.net

				
DOCUMENT INFO
Description: Industry analyst firm NanoMarkets has announced the release of its latest report, "OLED Lighting Market Forecast Q2 2012." In the report NanoMarkets presents its outlook on the OLED lighting sector with some notable changes since its last release in 2011. The firm notes concerns with the current economic situation in Europe which is a major center for OLED lighting as well as changes in manufacturing that will dampen prices in the short term but open the door to wider acceptance of the technology as OLED lighting efficiency, panel size and light output improvements bring the technology to the mainstream. NanoMarkets now expects that the total market for OLED lighting luminaires will reach approximately $6.3 billion in 2017.