For great Pinterest tips check this out:
4 Ways Your Small Business Can Reach Out On Pinterest
As I am sure you are aware, Pinterest is being talked about in every coffee shop, hair salon and
boutique from here to the Tatooie. But for those uninitiated, think of Pinterest as like twitter for
photos and videos, but with a fun layout. Not only does your Pinterest wall show pictures and
video from all your friends and followers in a scrolling box, Pinterest creates a captivating interface
that posts pictures and video everywhere; up, down, left, right, all over your screen. Upon creation
of your account, Pinterest will ask you your hobbies and interests and automatically connect you
with relevant and frequent posters of content that fits your tastes. You can filter these posts (or
pins) by topics or fans, thus allowing you to find things you are looking for instantaneously or just
browse around and see who's looking at what. Pinterest welcomes new content and is a viral
hotbed for interesting and fresh content.
The current profile of the average Pinterest user tends to skew toward women of all ages, but
primarily those in the oh-so-precious 17-27 range, making it a hot new proving ground when
marketing to those Millennials we've been hearing so much about. However don't forget about
those guys out there. Men, who are typically later adopters of social media, are sure to jump in the
game however as soon Pinterest picks up more steam and goes into the forefront of the social
Unlike Twitter, Pinterest isn't about noise. However, it is about viral content. No need to post every
photo from your last party here, save that for a Facebook album. Pinterest wants content that is
fun to share, consider it visual bubble gum. Something that consumers can take in quickly, sweetly
and be done with soon after. Using Pinterest in your everyday browsing is easy as all getout too.
After registering your account, Pinterest will prompt you on how to install a "Pin It" button to your
task bar which makes sharing the things you find across the web a simple and painless process.
Let's explore some ways you can harness Pinterest now to expose yourself to whoever your target
Creative Use of Your Brand In Action
What are some fun or avant-garde ways to use your product? Show off the secondary and tertiary
modes of use for your product or that special feature that your brand has that others don't.
Consumers of your brand/product will either find it clever or relate to it a way they have or thought
to use it; either way, people are likely to share this content.
Users Showing off Your Product
Brand advocacy and personal sponsorship is all the rage in social media these days. After all, it is
free advertisement. When you show off a brand ambassadors allegiance to your product, you
make them feel closer to your brand. Support those people taking cool pictures of themselves with
your project by posting them across Pinterest, be sure to give their page a link too!
Fun Modifications/Prototypes of Your Product
Has anyone added their own custom paint job to your product or modded it in their own special
way? That is definitely viral, Pin it! What about a fun prototype version of whatever you sell that
you've been tinkering with for fun? Like the idea I mentioned above in showing off creative uses of
your product, show off these fun tweaks to your brand is sure may create a viral buzz.
Striking and Creative Advertisement
Has your ad team come up with a crafty or clever marketing campaign or print ad? If they have,
Pinterest is a great place to show it off. A striking image with compelling copy can send your brand
spinning across the site. Shoot to inspire, motivate, lead, or simply stand out from the rest.
There are many other ways to use Pinterest to your advantage. Frequent and compelling posting
will prompt Pinterest to automatically make new users follow your account (just like it did for you
when you first registered). By organizing your photos and pins on different boards and
categorizing them by what your target audience wants to view, you will increase the virality of your
content and make it easier for Pinterest to sort through and match you with random users. Make
sure however that what you share is fun enough for anyone in your target market would want to
share. And of course, like any social media campaign, don't forget to reciprocate.
What fun ways is your company using Pinterest? We would love to see it, comment below and put
your Pinterest URL to follow. Happy Pinning!
For great Pinterest tips check this out: