How to Drive Laser-Targeted Traffic Using Overture
In online marketing business like affiliate marketing, no traffic means
no sales. That’s the reason why most affiliates or webmasters easily
shell out even big bucks just to get top rankings on the search engines.
Once you are promoting a product or service in you web page, you need to
have more visitors that can be potential consumers to your products and
services. This is one of the fundamental rules to succeed in online
marketing business. Here, you just need to start and get it right and you
can do some things wrong but still manage to succeed. Don’t ever try to
get it wrong because no matter how hard you work, you can never find
yourself on the way to success.
I guess everyone will agree if I said that obtaining enough highly
targeted traffic is the key to success in affiliate marketing business.
This method is proven to be effective if you’re promoting or reselling
product or service online. One of the best and most secured marketing
strategies that affiliate marketers can employ is the strategy of paying
for performance. This means that your investments are used only on
results such as additional sales and incomes.
Let’s take a practical example. Paying for performance could mean giving
a commission to a sales person only when new sale is made. This strategy
assures you real profit because you can already compute the amount money
you have to spend for every new sale made. Also, you can avoid spending
any marketing bucks because every cent you use up has either come from
sale or will generate a sale in the future.
And one of the proven and most efficient ways of acquiring sales in
affiliate marketing business is by drawing laser-targeted traffic towards
your web site and converting them to sales by means of “Pay-Per-Click”
Search Engines (PPCSEs).
Overture claims to be the Internet’s best pay-per-click search engine. It
is the world’s leading resource of Pay-For-Performance search on the web.
And what’s more enticing about Overture? When you advertise in Overture
Premium Listings, your site will absolutely appear in the leading U.S.
search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and
more. Plus, you can get the benefit of reaching more than 80% of active
PPCSEs like Overture can bring impressive sales because they permit you
to pay for performance by means of attracting precisely targeted traffic
to your niche. And this means people or site visitors who are actively
searching for what precisely you are offering or selling. Overture’s
secret is to drive laser-targeted traffic to your website by proposing or
bidding on keywords that are related to the product or services that you
are offering. And this strategy works this way: the more exact the
keyword is, the better results you’ll receive and the less you’ll have to
spend for each new sale.
Overture drives targeted traffic by keeping you away from the general
keywords that are very common and usually come expensive and by casting a
wide net of laser-focused keywords that are more targeted, not so
expensive, and with high conversion rate. I’ll tell you, attracting
laser-targeted traffic through Overture is nothing but a “Win-Win”
Overture’s strategy also allows your visitors to respond. And what’s
important once you get your visitors to respond? Well, you are given a
chance to develop lifetime customers that will patronize your product and
will buy from you over an over again. Bear in mind that one-time sales
can’t be a key in creating a highly-profitable business especially
online. You can only achieve this through PPCSEs like Overture, which
gets your site visitors to respond. And once it happens, you can
constantly market and sell your products to them.
Another tactic that Overture uses in order to gain laser-targeted traffic
is to have a “Back-Up Response” for those who “almost bought” your
product on the first visit. To successfully realize this, you need to
market and advertise to them over and over again until you make them a
new customer. Offer them an incentive so that they’ll allow you to
advertise to them over a certain time span by means of e-mail or post
mail. Here are some of the back-up responses which you can use: send a
free e-mail newsletter, give a free catalog and offer a promo or
sweepstakes which gives them the chance to win free merchandise.
Other things that will surely attract lifetime customers to your site are
offering valued customer discounts, giving seasonal and special offers
especially to your repeat customers and any other incentives to purchase.
Don’t get me wrong with this; the abovementioned strategies can surely
develop a trusted relationship between you and your customers. Aside from
patronizing your products over their lifetime, they may even refer others
to you or to your site.
To sum up, one of the most effective and secured marketing strategies
that any businessman can utilize particularly those who are involved in
online marketing is the approach of only paying for performance. And one
of the most helpful online strategies to create more sales is by pulling
laser targeted traffic towards your website and converting them to sales
by means of Pay-Per-Click Search Engines like Overture.