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WIC_Webinar_2012_JarredFoodsPresentation_v2

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  • pg 1
									Presented by:
Lorrene Ritchie, PhD, RD
Loan P. Kim, PhD, RD
   Significant improvement in dietary quality
    including the addition of fruit and vegetables




              Vouchers for     Baby food (for
             cash purchase      older infants,
            (for women and      6-11 months)
             older children)
1. Examine participant utilization and satisfaction
   with jarred baby foods

2. Assess preference for fruit and vegetable vouchers
   versus jarred baby foods

3. Examine whether preferences varied among
   selected ethnic groups
   Multiple methods

   Data drawn from three sources:
    1. California Nutrition Education and Food Package
       Impact (NEFPI) study survey of WIC participants
       statewide

    2. California WIC redemption data

    3. Interviews with subset of WIC participants and
       staff in LA County
   Phone survey (Mar–May 2010)
   Participants: 2996 women
    ◦ 9% pregnant, 14% breastfeeding
    ◦ ~29 years old
    ◦ 81% Latino
   Questions:
    ◦ “How satisfied are you with the voucher for fruit and
      vegetables?”
    ◦ “How satisfied are you with the WIC checks for jarred
      baby food?”
    ◦ “If you had a choice of either continuing to receive WIC
      checks for jarred baby food or receiving a voucher to
      buy fruit and vegetables for your baby, which would you
      choose?”
   Examined all infant food checks which
    contained jarred fruit/vegetables
   Calculated as a percentage of checks
    redeemed to checks issued (Mar-Oct 2010)
   200,000 infants per month:
    ◦   74.8% Latino
    ◦   9.2% White
    ◦   6.5% African-American
    ◦   5.1% Asian
    ◦   4.4% other

   Examined by ethnic group & age of infants
   One-on-one interviews (Oct 09-Jun 10)

   20 WIC Participants:
    ◦ ~26 years old
    ◦ Enrolled in WIC for more than 1 year
    ◦ All Mexican; half born in the U.S.

   16 WIC Staff:
    ◦ ~29 years old
    ◦ All Latino; 65% born in the U.S.

   Topics:
    ◦ 1) using the cash vouchers to purchase fruit & vegetables
    ◦ 2) using jarred baby food
    ◦ 3) preference for cash vouchers or jarred baby foods
90%

                       80.0%
80%   77.5%


70%
                                                           62.5%
60%

                                         48.6%                     Latino
50%
                                                                   Black
40%                                                                White

                                                                   Other
30%


20%


10%


0%
              % Very Satisfied with Fruit and vegetables
100%
                     95.0%
90%
       84.4%                                            83.3%
80%
                                         71.4%
70%


60%
                                                                Latino

50%                                                             Black

                                                                White
40%
                                                                Other

30%


20%


10%


 0%
               % Very Satisfied with Jarred Baby Food
80%

                                                               70.8%
      69.5%
70%


60%

                         50.0%
50%                                         45.7%
                                                                       Latino

40%                                                                    Black

                                                                       White

30%                                                                    Other


20%


10%


0%
       Would Prefer More Fruit and vegetables over Jarred Baby Food
                      "I wish they    "Families can
                      would give      always use more
                      more checks     fruit and
"They are good.       for fruit and   vegetables.”
When I go to the      vegetables.”
store, my daughter
can choose which
fruits she wants. “
                         "When I am out, it's so
                         easy to have [jarred
"Can I have more         baby foods]. But they
money to buy fruit and   give us too many. I can
vegetables? I like to    never finish them and
make my own food for     sometimes they
my kids. It's better I   expire."
think.”
◦ "They like the vouchers for the fruit and vegetables. Jar
  baby foods – they don’t use them; they make their own
  baby foods and they don’t want it. I would suggest they
  give the women the option of fruit and vegetable vouchers
  so they can make their own baby food.”
◦ "For a long time we were telling them it was better to make
  their own baby food…But now we’re telling them to get
  baby food. It’s mixed messages. In Hispanic culture we’re
  not big on jar food. If they got more money for the fruit
  and vegetables, it would be much better. “
   Addition of jarred baby foods to the
    infant food package has been well
    received overall by participants
   As babies get older, mothers want the
    option to choose between jarred baby
    foods and cash vouchers for fruit and vegetables
    in order to prepare their own baby foods
   Pilot study is needed to explore the feasibility of
    allowing states to offer older infants the choice
    of fruit and vegetable checks instead of jarred
    baby foods
    Thank you!
         &
    Questions???
  Loan.kim@pepperdine.edu
Lorrene_ritchie@sbcglobal.net

								
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