News General Motors GM Communications
Detroit, Mich., USA
For Release: 10:45 a.m. EST
April 1, 2011
Chevrolet Cruze Fuels 17 Percent Rise in GM
March Retail Sales
First quarter retail sales surge 38 percent, total sales rise 26 percent to 592,545 units
March total sales up 11 percent; fleet sales penetration 27 percent
March incentives decline sharply from February
DETROIT – March capped a successful quarter for General Motors in the United States. Retail
sales surged 38 percent for its four brands, driven by demand for Chevrolet’s all-new Cruze
compact sedan. In spite of a decline in incentives, dealers reported 206,621 total sales during
March, an increase of 11 percent. This total included a 17 percent increase in retail sales,
compared to March 2010.
March’s retail sales increase was spurred by a 34-percent rise in passenger car retail sales, led
by a 287 percent gain in retail sales of the Cruze over the car it replaced.
March deliveries to fleets declined 1 percent and represented 27 percent of the company’s total
sales – the ninth straight month that fleet sales comprised less than 30 percent of total sales.
For the first three months, total sales increased 26 percent to 592,545 units compared to a year
earlier. As a result, each of GM’s brands – Chevrolet, Buick, GMC and Cadillac – gained retail
and total market share during the quarter.
“Our plan was to get out of the gates quickly in the first quarter and we succeeded,” said Don
Johnson, vice president, U.S. Sales Operations. “Consumers responded favorably to the value
of our broad lineup of fuel-efficient cars, trucks and crossovers.”
In the first quarter, fleet sales represented 24 percent of the company’s total sales volume,
compared to 30 percent in the first quarter of 2010.
GM’s Newest Vehicles Continue to Drive Retail Gains – up 54 Percent in March
Combined retail sales for vehicles launched since June 2009 – Chevrolet Equinox, Silverado
HD, Cruze and Volt; Buick LaCrosse and Regal; GMC Sierra HD and Terrain; and Cadillac
SRX, CTS Wagon and CTS Coupe – increased 54 percent during March and were up 74
percent for the first three months of the year.
“March sales demonstrated our newest models continue to win over customers,” Johnson said.
“Vehicles like the Chevrolet Cruze and Equinox put us in great position to benefit from
consumer’s increasing desire for fuel-efficient vehicles.”
Total sales of GM passenger cars improved 15 percent during March, led by the sale of 18,018
Cruzes. Retail sales of GM passenger cars rose 34 percent for the month. The Cruze, Chevrolet
Camaro Convertible and Buick Regal all have achieved record retail sales since being
launched. For the quarter, retail sales of GM’s passenger cars were up 49 percent, also led by
the Cruze, up 203 percent.
The Chevrolet, GMC and Cadillac brands each set March total and retail sales records for
crossover sales during the month, driven by a 20 percent increase in combined retail sales by
the Chevrolet Equinox and GMC Terrain. The two also set March records for retail sales. For
the quarter, retail sales of GM’s complete lineup of industry-leading crossovers were up 30
Total combined sales of Chevrolet Silverado and Avalanche, and GMC Sierra increased 11
percent in March, with retail sales also rising 11 percent versus a year ago. For the quarter,
retail sales for GM’s full-size pickups rose 38 percent, while total sales improved to 130,866
units – a 31-percent increase.
During March, purchase incentives declined on a per unit basis.
“We’ve said all along that our plan for the year was to be at or near industry average on
incentives as a percent of average transaction prices, as we were last year,” Johnson said. “Our
actions in March were consistent with that plan and we will continue to be prudent in our go-to-
Month-end dealer inventory in the United States stood at about 574,000 units, which is about
57,000 higher compared to February and about 149,000 higher than March 2010.
Brand Key Facts:
Chevrolet: Chevrolet dealers delivered 148,197 total vehicles in March, an 11-percent
increase versus last year. Retail sales for Chevrolet were up 18 percent. Cruze retail
sales were 287 percent higher than the compact car it replaced. Silverado retail sales
rose 10 percent, while Equinox retail sales increased 18 percent (read more).
Buick: Buick reported 15,663 total sales, a 21-percent increase compared to March
2010. This includes a 24-percent rise in year-over-year retail sales, led by improving
demand for the all-new Regal. This marks the 18th consecutive month of year-over-year
sales gains for the brand (read more).
GMC: GMC reported total sales of 30,597, an 11-percent increase compared to the
same month last year. This marks the 18th consecutive month of year-over-year sales
increases. Retail sales were 11 percent higher than last year, driven by continued strong
retail demand for the Terrain (up 26 percent) and Sierra (up 15 percent) (read more).
Cadillac: Cadillac reported total sales of 12,164 for March – 5 percent higher than last
March, with retail sales increasing 14 percent. February was the 14th consecutive month
of year-over-year total and retail sales gains. CTS retail sales continued to set the pace
for the brand, rising 51 percent, driven by strong demand for the all-new CTS Coupe
Fleet sales for GM’s four brands were 56,465 for the month, a 1-percent decrease for
the month, with sales to rental fleets down 11 percent during the same period. Sales to
commercial customers rose 1 percent for the month, the 12th consecutive month of
commercial fleet sales gains. Fleet accounted for 27 percent of GM total sales during the
About General Motors – General Motors (NYSE: GM, TSX: GMM), one of the world’s largest
automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 202,000
people in every major region of the world and does business in more than 120 countries. GM and its
strategic partners produce cars and trucks in 30 countries, and sell and service these vehicles through
the following brands: Baojun, Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel,
Vauxhall, and Wuling. GM’s largest national market is China, followed by the United States, Brazil, the
United Kingdom, Germany, Canada, and Italy. GM’s OnStar subsidiary is the industry leader in vehicle
safety, security and information services. More information on the new General Motors can be found at