Traffic Generation Techniques for Facebook
Facebook fan page success is dependent upon attracting page visits, and increasing the number
of people who view a page raises the likelihood that more viewers will become aware of a
particular product, interest or service. Proven traffic generation techniques for Facebook are the
business owners most dependable marketing tools.
Making a success of a Facebook fan page is a low-cost option for marketing budgets of any size.
Spreading the word about your page does not have to be time-consuming or expensive, and small
and large businesses alike can benefit from the minimal effort it takes to tell people about your
page and your business. Increasing traffic on a Facebook fan page can be simple and affordable
with a few easy tips:
Advertise your page- If you run a brick-and-mortar establishment, promote your Facebook page in
your store with a Follow Us on Facebook ad at the cash registers, on menus or on customer
receipts. The possibilities are endless and the traffic the ads generate will result from genuine
interest in your product or service. Entice your customers to Like you on Facebook and receive a
special deal on their next visit to your establishment.
Make your page compelling- A great Facebook page can generate its own buzz, and word-of-
mouth alone is often enough to attract new traffic. Study your favorite Fan pages and learn what
makes them likable and unique. Brainstorm ways to put a personalized twist on your favorite
components of other sites. Understanding what Facebook users want and what makes them stay
and play on a Facebook page is a worthy investment of your time. Once you establish some great
facets to your page using many of the available apps for Facebook and engage your visitors with
enticing offers, informative text or videos, you will soon see results. Games, polls and other
captivating widgets are simple to use and add a fun element to your page that Facebook users
Link up with industry leaders-Aligning yourself professionally with successful leaders in your field
or industry can prove to be lucrative for your business. If you can establish a good relationship
with industry leaders, positive things are bound to happen. Offer to endorse their Facebook pages
or websites in exchange for the same courtesy and both parties benefit.
Establish yourself as an expert in your field- Chances are you are passionate about your product
or service and well-versed in its history and its future. Put that knowledge to work for you by
creating a blog, submitting topical articles to relevant websites and linking all of these back to your
Facebook page. If your article submissions and blog postings are kept current, your name and
Facebook page will begin to surface as Google search results, sending readers directly to your
page to learn more about you and what your represent.
Make your fans spread the word-Offer current fans on your Facebook fan page incentives for
referring their friends or simply ask them to support you by suggesting your page to those they
know. When people believe in a product or service, they love to tell others about it. Encourage
your fans to post reviews, comments and even photos, which can be tagged with friends of your
fans to lead even more people over to your page.
Increasing traffic to your Facebook fan page does not have to be expensive or complicated. With
a little time and effort, you can increase your page traffic, establish yourself as a reputable
member of your field of expertise and align yourself with leaders in your industry. Take your
passion for what you do and turn it into a money-making tool by maximizing your online exposure
every chance you get. Once new visitors to your Facebook page arrive, entice them to stay by
offering compelling material they will return to again and again and are sure to tell their friends
For more information on how you can leverage 1 billion Facebook users for your online or offline