Social Media by ewghwehws


									  Social Media
What it means for Ohio State
              Social Media

So you’ve got Facebook, Twitter, YouTube, Four
Square, and Google + What is next

  Make it effective, interesting, valuable, and fun…
  for starters

  Then measure ROI
         Social Media Facts

90% of your fans, once they click "Like" button never
return to your page. Instead, they interact with you on
their own FB wall

30 billion pieces of content are loaded onto Facebook
every month

Blogging will bring more traffic to your site. Expand
your idea of blogging... it’s really your content

                                 Social News Daily, July 2011
        Social Media Myths

Social media initiatives drive customer loyalty and

Social media happens predominately online

There is a single, best approach to use on social

                                   Gallup Management Journal
Gallup Management Journal
Be Great First

           Gallup Management Journal
     Who Should We Target

Less likely to engage prospects directly through
social media

Encourage or guide your current constituents to
advocate on your behalf instead

Focus efforts on most engaged constituents because
they are the most likely to advocate on your behalf
and the least likely to criticize you

Alumni, Fans, Current Students, Faculty&Staff
                                  Gallup Management Journal

Number of fans/followers, obviously

Number of mentions and reposts

Klout and Peer Index scores

Number of page views from social media sources

Quality of posts
Edge Rank or Facebook’s Secret Sauce

The higher the combined value of the affinity score,
weight score, and time decay score, the more
important an edge will be

The more edges, and the higher their total scores, the
higher an object’s EdgeRank

Objects with a higher EdgeRank appear more
prominently within people’s news feeds on Facebook

  Facebook’s Top News vs. Most Recent

Number of fans/followers, obviously

  Tactics for increasing fan base

    Facebook Ads

    Using Facebook links in Twitter posts

    Using your own content in posts

    Mentioning others in posts, reciprocation

Number of mentions and reposts.

  Tactics for increasing mention and repost rate

      Consistent use of hash tags

      Consistent use of mentions and retweets

      Being helpful over all else

      Creating a consistent style and sticking to it

Klout and Peer Index scores.

    How many people you influence (True Reach)

    How much you influence them (Amplification)

    How influential they are (Network Score)

    Know your score, plan for improvement

Number of page views from social media sources.

    Google Analytics Traffic Sources 365,076 visits during
      2010/2011 academic year, 14% of which are
      new visitors 35,060 visits during 2010/2011
      academic year, 15% of which are new visitors

How Often to Post

  2-5 times per day maximum

  Over posting #1 way to disengage users

What to Post

  Character counts matter. Even on Facebook
  you should keep it very, very short 80 - 140
  characters is ideal

  Photos do best, then video, questions and
  polls next

  Links. Use shortened links on Twitter and full
  links on Facebook. Facebook ranks posts
  higher when full links are used

When to Post

  Timing matters almost as much as content

  10-4 EST are highest traffic times; 8:30-10
  PM EST is parent time (more Alumni online)

  Thursdays and Fridays are highest traffic

  Scheduling posts is cool, but posting
  manually on Facebook causes your quality
  to improve
Facebook post
Ticket Sweepstakes
Ticket Sweepstakes
Rankings, Fan Page List - My Goal is #2

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