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Norwood Hall exhibition at Norwood Expo
Held on 27 February 2010 and Elmgreen School, West
Norwood
Feedback report
Prepared by
Communications and Physical Regeneration Teams
22 March 2010
1. INTRODUCTION
As part of the West Norwood Masterplan, the Norwood Hall site is to be re-developed
to provide a new council customer service and leisure centre and NHS
neighbourhood resource centre. This is a joint project between Lambeth Council and
NHS Lambeth (formerly Lambeth Primary Care Trust).
Extensive public consultation has shown that there is strong community support for
the project. Indeed, public comments and those of key stakeholders have helped
shape the plans.
On Saturday 27 February 2010 the Norwood Hall project team resourced a stall at
the Norwood Expo, giving expo visitors a chance to see the plans, provide feedback
and ask any questions about the scheme they might have. The theme of this year’s
Expo was young and safe and was in particular a good opportunity to show the plans
to Norwood’s younger residents.
The Norwood Expo and Norwood Hall stall was publicised in the Future Norwood
newsletter which was delivered to all households in Norwood, in total 18,000
newsletters were delivered. In addition, the Norwood Expo specifically was promoted
through leaflets and posters displayed in and around Norwood.
The aim of this report is to summarise the comments and feedback received at the
2010 Norwood Expo. These comments will be used by the Project Team to review
the schemes’ drawings to determine if any improvements can be made to it; it will
also be used as information for the planning process. In addition a ‘statement of
community involvement’ is to be developed which documents the consultation and
engagement work conducted in the development of this scheme and is also evidence
for the planning application.
2. METHODOLOGY
The stall aimed to show Norwood Expo attendees the plans for Norwood Hall, and
provide attendees the opportunity to provide any comments about the scheme. The
stall was resourced from 11am through to 5pm and received significant interest. .
People visiting the stall could:
Speak to project team members: representatives from Lambeth Council and NHS
Lambeth were at hand to note comments and answer questions.
Complete a feedback form: the council and NHS Lambeth produced a joint feedback
form which was available to people who wanted to leave more detailed comments about
the stall, plans and proposed NHS services. In total 32 feedback forms were completed.
Write on the comments board: once residents had viewed the plans they were
encouraged to write any views or ideas on the comments board.
Approximately 16 comments were left on the board. This method worked well because
although some people didn’t leave comments of their own, people liked reading what
others had written, and it was also a good way of engaging children and young people
who attended.
3. FEEDBACK
This section summarises the feedback received at the Norwood Expo.
In total 32 feedback forms were completed and 16 comments left on the comments
board.
The feedback received at the Expo was similar to that received at the Norwood Hall
open days (December 2009) in that generally people were positive and excited about
the project. Comments included:
“Very positive developments which will provide much needed enhancements for the
area.”
“I think the pool and gym are an excellent idea as there are not currently any facilities
available in West Norwood of this sort.”
“Much needed development. Good luck with the next stages! Thank you.”
“Good use of space. Essential to retain sufficient green space around it (including
trees) and ensure it is attractive as well as practical.”
There were only a few concerns expressed, one respondent felt concerned about
increased traffic and lack of parking, mirroring the concerns expressed at the open
days. Another Expo visitor felt that the development would be cramped, and it would
be more preferable to have a multi-use sports pitch.
“We are thrilled with the new leisure facilities (especially the pool), but as very close
residents are concerned that traffic and parking will be increased in local streets.
There ought to be car parks available for staff and visitors, and a residential parking
zone in nearby streets.”
“Feel the development will be cramped in terms of the number of services on offer.
Would be preferable to have a multi-use games area.”
The comments board proved to be a magnet for ideas on how to further develop the
Norwood Hall site, some of which included:
- A health suite with steam and sauna would be great.
- Indoor soft play areas for children, especially toddlers
- Youth club facilities
- Outdoor climbing and play areas
- Something for young children please - outdoor play?
- Play zone climbing area for children and under 5s
The majority of the suggestions seem to ask for children and young people’s play
facilities, which is considered representative of the demographic profile of attendees.
NHS Services
The feedback form also asked respondents which NHS services they would like the
new development to cater for, the suggestions included:
- Doctors surgery
- Dentists
- Walk in centre for minor health problems
- Physiotherapy
- Foot care: chiropodist /podiatrist
- Blood tests
- Opticians
- Counselling facilities
- Baby clinic: post/ante natal care
- Women’s health clinic
- Paediatricians
The feedback form also asked which GP surgery people currently use in West
Norwood. Chart 1 below shows that the most used surgeries amongst respondents
was Crown Dale surgery (19%), followed by Tulse Hill, Rosendale and Norwood
Road (9%).
Which GP surgery are you currently using?
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
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Chart 1
Feedback on the stall
Those that completed the feedback form were asked to rate the display, chart 2
below shows that an overwhelming majority of respondents felt that the display was
either very good or good (94%), nobody scored the display poor or very poor.
How would you rate this display?
Average
6%
Very good
Good
50%
44%
Chart 2
Some suggestions were made on how to improve the display in the future and these
included:
- More space around it so more people can read simultaneously
- 3D Model
- More info on mix of uses & Lambeth services
- From the exhibition it is impossible to tell whereabouts in the area Norwood Hall is
to be located.
These suggestions will be taken on board when designing a similar display.
Demographic profile of participants
Not everybody that attended the stall submitted a feedback form. The project team
members in attendance reported that they had a steady stream of visitors throughout
the day, and the majority where parents with young children.
Out of the 32 people who completed the feedback forms 29 people completed the
demographic information.
More women completed the feedback form than men, with 59% of all feedback
coming from women. In terms of age the largest group of respondents were between
25 and 44 (44%), this is reflective of Norwood’s demographics where 39% of the
population fall under this age category. The age group the project team were hoping
to engage by attending this event were young people and their families, 9% of those
completing the feedback form were aged 24 or under. However, in many cases the
parents or guardians of the young people completed the forms including comments
expressed by their children. As a result, the monitoring data would have been
completed by the adult so the actual percentage of young people taking part may be
considered to be higher.
Gender
80%
60%
Expo
40%
Norwood
20%
0%
Male Female No response
Chart 3
Age
50%
40%
30% Expo
20% Norwood
10%
0%
15-24 25-44 45-64 No
response
Chart 4
When it comes to ethnicity the majority of respondents describe themselves as White
British (53%), this is similar to the profile for Norwood as a whole where 58% of
residents are White British. Only 6% of respondents describe themselves as Black
Caribbean which means this group is underrepresented as the Black Caribbean
population makes up 12% of Norwood residents.
Ethnicity
70%
60%
50%
40% Expo
30% Norwood
20%
10%
0%
African
White
Mixed race
Black
Other
other
White
Caribbean
British
response
Black
Black
No
Chart 5
Chart 6 below shows that 13% of respondents have a long term illness or disability
this is slightly less than the average for Norwood which is 18%. The majority of
respondents do not have a long term illness or disability (72%).
Disability
100%
80%
60% Expo
40% Norw ood
20%
0%
Yes No No response Chart 6
The majority of those who completed the feedback form were in full-time employment
(31%), this is less than the Norwood average where according to the 2001 census
46% of residents are employed full time. Quite a high percentage of respondents
were unemployed 16% compared to 6% for Norwood as a whole, however
unemployed people were underrepresented at the open days held in December
2009, so this will help understand the views of this group.
Work status
50%
40%
30% Expo
20% Norwood
10%
0%
Unemployed
Part-time
Full-time
Other
Retired
response
paid
paid
No
Chart 7
In terms of housing tenure chart 8 below shows that the majority of respondents were
owner occupiers (59%), only 9% of respondents live in social housing which means
that this group is underrepresented as 42% of Norwood population live in socially
rented accommodation.
Housing tenure
70%
60%
50%
40% Expo
30% Norwood
20%
10%
0%
Owner Private Social Other No
occupier rented rented response
Chart 8
In terms of religion 28% of respondents did not want to declare this information, 25%
were Christian; the third largest group were those with no religion (22%).
When it comes to sexuality, the majority of respondent describe themselves as
straight/heterosexual (66%), only one respondent described themselves as
gay/lesbian.
4. CONCLUSION
From the feedback received at the Norwood Expo it is clear that Norwood residents
are very much in favour of this development, and seem excited about using the new
facilities.
A few concerns were raised; one which mirrored those expressed at the open days
i.e. concerns about an increase in traffic and lack of parking. One respondent was
also concerned that the development will be cramped.
Additional ideas for the Norwood Hall development were suggested and these mainly
centred around play facilities for children and young people. Concerns and additional
ideas will be fed into the next design iteration.
In terms of who gave feedback, our objective was to engage youth, young families
and unemployed persons and this objective was met. However, the following groups
of residents were underrepresented; Black Caribbean residents, those living in
socially rented accommodation and gay/lesbian residents.
The display was well received with 94% of respondents rating it good or very good.
Some suggestion for improving the display were offered which included more space
around the display, more information about the council and NHS services and
making clearer where the development is. These comments will be taken on board
when designing future displays.
