iriver to Ship MP3 Players with Podcast Ready's myPodder Pre

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					FOR IMMEDIATE RELEASE


              iriver to Ship MP3 Players with Podcast Ready’s myPodder
                                     Pre-Installed
                       Podcast Ready’s Largest Device Partnership to Date
                    Makes Portable Podcast Subscribing, Listening, Viewing Easy


Consumer Electronics Show, Las Vegas and Houston, Texas, January 9, 2007—Podcast Ready,
creator of the first truly portable podcast management software, and iriver, have partnered to offer
Podcast Ready’s myPodder™ software preloaded on the iriver U20, B20 and W10 models. With this
partnership, iriver, one of the longest-standing popular brands of MP3 players, officially signals its
recognition of the rapidly expanding audience for podcasts. The agreement allows iriver device users
to easily find, manage, listen and view both audio and video podcasts virtually anywhere.


Podcast Ready’s myPodder software provides complete podcast portability, unlike other podcast-
enabling technologies that are only available on desktop computers. Users can plug a compatible
iriver device into any Internet-connected computer and instantly access myPodder to update,
subscribe to and manage their favorite audio and video podcasts. Podcast Ready also provides a
simple-to-use podcast directory and one-click podcast subscription.


“As one of the top five MP3 device manufacturers, iriver represents the biggest potential ready-made
audience for podcasters to date,” said Russell Holliman, founder and CEO of Podcast Ready. “iriver
represents as many as a million new users of myPodder and the Podcast Ready directory over the
next year, which is good news not only for Podcast Ready and iriver, but for the entire podcasting
industry.”


“To remain a leader in the MP3 device industry we must foresee trends in all uses of portable media,
and podcasting has become a mainstream medium,” said Kenny Choe, marketing director of iriver
parent company, ReignCom. “To serve our customers well, we must make it as easy to enjoy
podcasts as it is to enjoy music on our products, and having Podcast Ready’s myPodder pre-loaded
makes us providers of truly easy-to-use multimedia devices.”

The iriver models to ship with myPodder pre-installed include:

iriver U20
Developed in cooperation with Microsoft (NASDAQ:MSFT), the U20 plays music, video, photos and
podcasts. Features include:
     • 2.2inch LED display
     • 2GB/4GB/6GB flash memory capacity
     • Plays MP3, MPEG4(30fps), WMA, OGG, WMV9 formats
     • FM radio and programmable FM recording
    •   Up to 25 hours battery life
    •   Intuitive iriver D-Click System™ navigation


iriver B20
The B20 is designed to play movies, music, pictures, videos, text and digital broadcasting. Features
include:
     • 2.4inch 260,000 color TFT-LCD display
     • Triple-band support (Band 3 + Band L + Analog FM)
     • Frequency: 174MHz-240MHz(Band 3), 1.452GHz-1.492GHz(Band L)
     • 1GB/2GB/4GB flash memory capacity, with Mini SD card expansion slot
     • Built in T-DMB recording
     • Integrated FM Tuner, voice recorder and alarm
     • Supported file types: MP3, WMA, OGG, AVI (MPEG4), WMV9, JPG
     • Battery life up to 17 hours (MP3), 4 hours (Video), 7 hours (DAB), 4 hours (DMB)
     • Intuitive iriver D-Click System™ navigation
     • Built in speaker

iriver W10
The W10 plays movies, music, pictures, videos and text and features a Wi-Fi positioning system.
Features include:
     • 3.0” TFT widescreen LCD display (480 x 272) with touch screen controls
     • Microsoft Windows CE
     • Integrated in Wi-Fi adapter with positioning system
     • 1GB Flash memory capacity, expandable with Mini SD card slot
     • Built in speaker
     • Integrated FM Tuner, voice recorder and alarm
     • Supported file types: MPEG4 SP, WMV9, MP3 and WMA


About iriver
iriver is the leading innovator in delivering portable digital media devices. iriver provides consumers
with the viewing, listening and recording flexibility to accommodate their active lifestyles by
manufacturing award-winning hybrid products supporting existing and emerging formats. More
information about the company and products can be found on the Web at www.iriver.com.

About Podcast Ready
Podcast Ready provides software and services that remove the obstacles that are limiting the
widespread adoption of podcasting, making subscribing and listening to podcasts easier and more
portable. The company’s website provides podcast subscribers with an easier-to-use, feature-rich
portal for the management of podcast programs and subscriptions. The company’s myPodder™
software is available pre-loaded on select MP3 players and by free download at
www.podcastready.com. Unlike other companies, Podcast Ready’s enabling podcast player
technology is installed on a user’s device rather than the desktop; is O/S and device independent;
provides one-step syncing; allows sharing of permitted content; and remains independent of a
dedicated portal. Podcast Ready was founded in Houston, Texas by Russell Holliman, an early
member of the podcasting community.

For more information contact:
Adam Zand
Topaz Partners for Podcast Ready
781-404-2406
PodcastReady@topazpartners.com

Hans Bae
iriver
+82-2-3019-1811
hans@reigncom.com

				
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posted:3/18/2012
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