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THE MARKET Association of South African Travel Agents away from airports, which lowered their overheads.
Building partnerships with its customers is what (ASATA) award for Best Service to the Travel This in turn enabled them to rent their cars for
Budget Car & Van Rental is all about, with Industry - voted by the travel industry - for six four dollars a day and four cents a mile to appeal
commitment to service excellence evident in consecutive years. This record still stands to the “budget minded personal renter”- from
everything the company does. • The Sunday Times Top Brands Survey of this, the company name was born. Within two
With a network of over 92 branches strategi- 2008/2009 saw Budget retain the second spot years the foundations of the company as we know
cally located throughout South Africa, Botswana in the most recognised car rental brand in the it today were laid and the company continued to
and Namibia, Budget truly is Everywhere You highly competitive car rental category grow until it became one of the three truly global
Go. The distinctive orange kiosks are found in • Pioneering e-billing in South Africa, with brands. In 1967 a Durban couple, Pam and Ken
major airport terminals around the globe, ensur- SARS-approved invoices and electronic Levy, brought the Budget brand to South Africa
ing that no matter how customers choose to reach “paperwork” making car rental uncomplicated and operated from their garage with a “fleet” of
their destinations, Budget is never far away. for busy corporations and travel agents two “volksies”.
Budget offers a highly cost competitive Budget, one of the first international car
product in major car and van rental rental brands in the world, became
markets and a clear focus on sourcing, the second car rental service in South
servicing and retaining sectors of the Africa. Expansion from those humble
economy has placed the company beginnings has been astonishing. A
in the number three position in its conservative approach however, has
industry. been key and Budget has always placed
Even with the muscle of its parent more importance on customer service
company, the Bidvest Group, Budget excellence than rapid growth.
continues to strive for excellent
service levels rather than rapid THE PRODUCT
growth. The company continues The Budget southern African fleet is
to drive steady growth, increasing made up of over 9,000 vehicles, and will
market share without compromising be substantially larger to meet the 2010
profitability. World Cup demand, offering economy,
A large percentage of Budget luxury and speciality vehicles. Other
Car & Van Rental’s business Budget products include:
comprises the corporate market, Car/van rentals: Car and van rental
but tourism - including national and for corporate and leisure travellers, with
international inbound - is a smaller, a continually upgraded fleet of vehicles
but significant, sector. The company from a range of manufacturers.
is fully committed to servicing Chauffeur Services and Door2Door
domestic leisure, domestic corporate, Transfers: Being productive in between
international leisure and international meetings has never been so easy - the
corporate markets with a reasonably stress-free, relaxing option.
priced, value added service. Special Services: Offering the
Budget clients have come to Toyota Quantum, fitted with towbars,
expect a “quiet quality” from the that can comfortably carry eight people
company. With around 70 percent and their luggage to accommodate
of its business conducted at airports South Africa’s sport-and-safari lifestyle.
and some 3,400 locations around the Paraplegic hand controls for certain
globe, Budget is well placed to garner models are available free of charge by
greater market share. prior arrangement in Johannesburg,
Cape Town and Durban.
ACHIEVEMENTS Frequent Renter Programme:
Since its South African launch in 1967, Budget customers earn free rental days
Budget Car & Van Rental has often throughout South Africa, Namibia and
been on the receiving end of both accolades and HISTORY Botswana.
awards. Landmarks include: Budget was founded in 1958 by Morris Mirkin, a Collection/Delivery: Vehicles can be delivered
Los Angeles, California personal renter, and his to or collected from any area, subject to a pre-
• Introducing Wheelchair Accessible Transport wife. It began as a small family run business that quoted fee.
for people using wheelchairs. This service is started with a fleet of ten cars. E-Billing provides customers with the
available in Gauteng, KZN and Cape Town To enable Budget to break into an already convenience of receiving invoices and statements
• Being the first car rental company to win the crowded market the Mirkins decided to operate by e-mail with the same look and feel as the
paper documents. The software is SARS certified becoming an essential tool when travelling out customers and stakeholders.
and sends encrypted valid tax invoices, thereby of town. Now they can be added to customers Budget Rules of the Road:
ensuring e-mailed documents cannot be altered. shopping baskets directly from Budget as part 1. Value for our customers
To assist local corporate customers with of their rental, for a minimal daily charge. 2. Fair and ethical people who take
financial planning of travel expenses, Budget Car Bookings can be made online and payment can responsibility
& Van Rental also offers in depth management be made using various methods of payment, 3. Mutual trust, respect, openness and
reports, detailing each rental and offering available throughout Budget’s branch network, transparency
summaries and analyses. 24 hours in advance. Customers need never get 4. Commitment to service excellence
lost again, nor stop to ask for directions. Available 5. Participation, empowerment and teamwork
RECENT DEVELOPMENTS in 24 languages, the units include information 6. Work hard, but have fun!
Wheelchair Accessible Transport: A first in the car pertaining to restaurants, hotels, fuel stations,
rental sector, Budget’s round-the-clock transfer shopping malls and so much more! Budget Road Map:
service, now provides for people using wheelchairs • We work with the best in an inspirational and
and organisations and charities that cater for them PROMOTION humane environment
through specially equipped passenger vehicles. Budget promotions are usually understated but • We offer the best service and value for our
This service works on a zone system, which means direct. The company believes that the one channel customers
that costs are determined at the time of reservation, that truly unites South Africans is sport and Budget • We have the best technology, processes and
and all arrangements can be made through a single is proudly, the official car rental supplier to SA fleet at our disposal
phone call. This vehicle is also available as a rental Rugby and SA Cricket. Budget’s visibility at • We forge and nurture partnerships with the
vehicle. stadiums and sports venues across the country best suppliers
The vehicles have been specifically modified to has given it the reputation of being a company that
accommodate, two passengers using wheelchairs supports the supporters.
and up to four accompanying passengers. The Budget is also proud to sponsor the South
adaption’s to Toyota Quantum’s in the fleet, have African Legends: Ex-Springbok and international THINGS YOU DIDN’T KNOW ABOUT
been made so that people using wheelchairs do rugby players who still play charity events, but BUDGET
not need to leave the comfort of their chair when focus on using their legendary status to teach
being transported. An electronic lift at the rear disadvantaged children how to play rugby whilst
of the vehicle ensures safe and easy loading of instilling essential life skills simultaneously, and Budget Car and Van Rental were the
these passengers. Once they are in position, nurture rugby legends themselves. pioneers to introduce specialised transport
the chair is clamped safely into place, ensuring Even with ad spend in traditional channels kept for people using wheelchairs
further peace of mind. In addition, the drivers to a minimum, Budget remains the second most
have been sensitised on elements of disability and recognised brand in its industry. Budget orange - Budget is the official car rental supplier
mobility impairment and have been fully trained lively, innovative, value for money - is tempered for Cricket SA and SA Rugby in South
on operating the lift system. with Budget blue - trustworthy and stable, in a Africa
The disability sector is thrilled about Budget’s logo that hints at a long and straightforward road
vision of providing an accessible transport ahead. Budget has invested 45 million rand on
solution that offers people with an immobility Wings ’n Wheels is Budget’s solution for revamping its flagstone branches. OR
impairment, the opportunity to travel, visit and the leisure market. Clients book their choice of Tambo International Airport has just
integrate. Wheelchair Accessible Transport is airline, and are offered the best deals on Budget been concluded and improvements at
available in Johannesburg, Durban and Cape wheels. Customers present their boarding pass at Durban International and Cape Town
Town any of Budgets airport locations, over a weekend International Airports will be competed
Budget Abroad: Budget globally offers best to qualify and Budget takes care of the rest. shortly
buy rates at 3,400 locations in over 128 countries.
Reservations are made quickly and securely BRAND VALUES At OR Tambo International and Cape
by debiting a Budget account in South Africa, Budget spends much time and money ensuring Town International Airports, Budget has
therefore not using your international travel that every staff member practices “The Budget a fleet of “Cool Cars” for rent, namely
allowance to pay for your overseas car rental. Way”. The Budget Mission Statement is: To be the Peugeot 207 and Mini Cooper
GPS units: These useful gadgets are fast the preferred car rental company of choice for convertables
