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Understanding Viral Marketing

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					                                                  Presented by Daniel Toriola


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                                        Today's Definition of Marketing. Has it Changed?
                                                                 By Bobette Kyle



  Today's Definition of Marketing. Has it Changed?
 by: Bobette Kyle

With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates.
There seem to be as many definitions of marketing as there are marketers.

Many see marketing as a series of tactics or gimmicks. Some push pyramid programs [multi-level
marketing (MLM) or network marketing] as the way to successful marketing.

Others may say the Web has made traditional marketing obsolete. I say the Internet has expanded our
capabilities, created new ways of doing business, and radically changed business dynamics. It has not,
however, changed the foundation of marketing.

Basic, traditional marketing is as relevant as ever. The Four P's - product, price, place (distribution),
and promotion - whether you tack on added P's and C's or not, are still very much alive. Strategic
thinking, segmenting, and targeting can still earn you a competitive advantage.

Marketing still means determining what our customers need and want, planning how we are going to
meet those needs and wants, and then implementing our plan.

We still have products, services, and ideas to sell at some price. We still deliver to our customers via
some means of distribution. We still promote and we still advertise. Those are the basics. Those basics
still exist and always will.

What *has* changed is the business environment. Companies compete with more efficient
technologies. Customers have better access to their cost options and they communicate to each other
in a not even conceivable in the pre-Internet age.

In some industries, the Internet has lowered the cost of entry so that entrepreneurs - many times from
a home office - have entered the competition. The changes in competitive environment are numerous.
What have also changed are marketing strategies and the marketing programs we have available to
implement those strategies.


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These have changed, but basic marketing has not. Superior marketing is and always has been
analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It
is the way to customer satisfaction and increasing profit. It is the process of:

1) Analyzing your customers and the business environment in order to

2) identify key opportunities to better and more profitably meet customer needs,

3) figuring out how to act on those opportunities, and then

4) implementing your plan.

The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not
required. The logic of the action is what's important.

By applying the basic marketing process both online and offline, your chances of success skyrocket.




Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online
marketing research in her writing.

Bobette offers a range of marketing plan tools to fit your business and budget. Find out more at
http://www.HowMuchForSpider.com or visit the Web Site Marketing Plan Network,
http://WebSiteMarketingPlan.com.

Copyright 2004 Bobette Kyle. All rights reserved.




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                                       Understanding the Definition of Viral Marketing
                                                        By Jerome Boykin Jr



 Trying to understand the definition of viral marketing and the best way to use it can sometimes be one
of the most frustrating parts about online marketing. But it's really quite simple and when the
webmaster understands this, they can utilize this method to suit all their marketing needs best. It is
one of the most cost efficient means to get a message out to the general public. By targeting a well
place viral marketing campaign you will reach the audience that are most likely to be interested in your
product or service and are most likely to make a purchase.

Understanding the definition of viral marketing is the first step in executing a successful viral marketing
strategy. Viral marketing is known as a marketing strategy used by webmasters alike to get a
customized and tailored message across to a targeted audience. The most widely used viral
marketing strategies would be through the use of e-mails, gift certificates and product reviews. By
using one or by combining all these tactics a webmaster could have a successful marketing campaign
that could increase their exposure as well as their profits.

After the webmaster has mastered the definition of viral marketing they can then start to set up an
effective viral marketing campaign. Understanding the definition of viral marketing is the first step to a
successful marketing campaign. The next step would be to put all the viral marketing tactics in place.
Then the webmaster would monitor the progress on each and every strategy and adjust his campaign
according. Because all methods don't cost an extreme amount of money, they can be played with
quite a bit to see which method works best for you.

With the use of electronic services the definition of viral marketing has become a lot clearer. And by
using well targeted and defined techniques, the webmaster can effectively open up his advertising
dollars to consumers who would be most interested in their product or service. It has become easier in
recent years to use viral marketing techniques. With new programs and services offered on the
Internet, webmasters can utilize all the services they could possibly need to find and target the exact
people which they are trying to reach.

Although the definition of viral marketing and the execution of this method can be a little overwhelming
and daunting at first, it has already proven itself to be one of the most effective ways to reach a
targeted audience and to sell a product or service to these individuals.



If You Would Like To Learn More About Buzz Marketing Visit http://www.viralmarketingfever.com




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