Six Golden Rules of Pay Per Click Marketing by toriola1


									                                      Presented by Daniel Toriola

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                            SIX Golden rules of Pay per click marketing campaign.
                                              By Radhika Venkata

  SIX Golden rules of Pay per click marketing campaign.
 by: Radhika Venkata

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from
search engine results. Depending on how much the person bids for a keyword over his competitor his
website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more
than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st
position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring
general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will
be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be
your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific
to your product or any specific language...Some search engines like Google offer this feature to target
the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try

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                                                     Presented by Daniel Toriola

to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which
determines your position not only by your bidding amount but also click thru ratio. Google editors won't
allow you to use keyword more than once in your ad. It is to make use of your ad space more

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice
before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being
number one on pay per click engine listings especially for the beginners. Always decide an amount
how much you are going to spend on advertising campaigns. Depending on that devide certain
percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after
logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to and search for some of the the keywords, you can find the first
positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by
this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which
they came to your site. Directly landing on the product page is always a good idea and saves lot of
your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people
coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is

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Radhika Venkata
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                                       The Pros And Cons Of Pay Per Click Marketing
                                                      By Cash Miller

 Are you considering whether to run a pay per click marketing campaign for you company? Maybe
though you are not quit sure what you might be getting into. Then it is in your best interests to know
both the pros and cons that come with such a campaign.

With any type of business idea a person likes to look at the benefits first because they want to see the
positive side. So that is the place to start. What exactly are the pros of running a pay per click
campaign for your business and product.

1. Anyone can do it. Pay per click marketing can be used by anyone. You do not necessarily need
deep pockets to get started. Yes you need some start up funds. But you get to set your own budget.
Whether it is a $100 or $500 or $5000 you get to determine the amount of money you want to spend.
You have the control instead of someone else. Pay per click marketing is available to everyone. And
you do not need to be a genius to get started.

2. The results of a pay per click campaign can usually be seen immediately. It does not take weeks or
months to know whether your campaign has been successful. You are able to track the results of your
campaign as it is happening. This gives you the ability to make quick decisions about your campaign
as well. If your campaign is going well you can increase your budget and if not you can cut back. You'll
know how to react when it matters instead of after it is too late.

3. Your website doesn't need to follow all the SEO rules. Organic search engine results rely on
websites being well optimized. But with a pay per click campaign you are buying placement at the top
of the search engine results page. You get to automatically go to the head of the class.

4. You can bid on any keyword or phrase that you want. Most businesses and products have all sorts
of keywords related to it. And you can have a piece of as many as you would like for a price. All you
need to do is keep your bidding competitive.

So now that you know what some of the pros are it is important to know a few of the cons as well.

1. Pay per click fraud. Not every visitor received is a legitimate prospect. Some clicks may come from
competitors that are looking to cost you money. It does happen at times. So it is important that you
take the time to analyze your click traffic periodically. That way you might spot illegitimate clicks. If this
does happen and you can prove it you can often get your money back.

2. Effective pay per click advertising can be expensive over the long run. And you have to spend the
time tracking your campaign so that your costs do not get out of hand. You can easily lose thousands if
you think you are going to set up a campaign that will run itself.

3. You have to pay the bill each month. If you don't your campaign can get cut off. Once again this
emphasizes the point of active management being needed. Having the time and resources set aside
before you begin is important to a successful campaign.

Pay per click marketing has been the single biggest breakthrough in advertising since the invention of

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the TV. The dollars being spent on this form of advertising are only getting bigger each year. If you
need to reach a large audience and the internet has the single largest audience you are ever going to
find then pay per click marketing might be right for you.

To learn more about how to use pay per click marketing as well as other keys to business success
please visit . As a bonus visitors that subscribe to the FREE
Newsletter will receive 5 FREE E-Books and an additional FREE E-Book each week.

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