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REGAL MARINE: Supply Chain Management by Ma216Dm

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									REGAL MARINE:


 Supply Chain
 Management
   Why is Supply Chain Management
          Important to Regal
competes in a multibillion dollar industry
Need to differentiate its products.
Differentiation through quality, innovation,
unique features, up to date technology,
responsiveness
Final product quality is bound to suppliers’
products used.
Huge portion of revenue spent on
purchases.
                   Goals
To focus on improving the quality, safety, value,
and environmental impact of our products
To share knowledge and best practices among
our members
To promote cost-effective solutions and other
mandated policies and guidelines
To provide a member forum for the
consideration of issues that affect the Marine
Industry
To provide a member interface with other
industry organizations for improving the Marine
Industry
          Supply Chain Issues
Partner with upstream suppliers of direct
materials and components
Suppliers are involved into the product design
process
A number of local vendors supply hardware and
fasteners to the assembly line in JIT
Regal works with an Orlando personnel agency
to outsource part of recruiting & screening.
Participation with other boat manufacturers in a
buying group called the American Boat Builders
Association
    Results of Effective Supply Chain
              Management
reduced daily on hand inventory to 22 days
inventory turnover of 16.8 times/year
constantly updating their suppliers
discuss material innovations with suppliers
eliminated 40 non-value added man hours
all because of effective supply chain
management
Through economies of scale in procurement,
Regal is able to navigate against billion dolar
competitor Brunswick.
     Additional information
http://www.snc.edu/socsci/chair/333/bricks
/Location.html

http://209.85.135.104/search?q=cache:hF
R1j17Xn_8J:www.coba.unt.edu/acct/cost1
2ism/cost12ism_20.pdf+%22regal+marine
+supply+chain+management&hl=es&ct=cl
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