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					Unified Communications Market in India 2012

Published: March 2012                No. of Pages: 87                        Price: US$900




Unified Communications market in India is currently undergoing through a phase wherein the market
can be characterized with steady growth and a cut-throat competition amongst players operating in the
market space. Primarily, the market is boosted by the ongoing proliferation of high speed internet
services such as 3G and broadband. Further, the demand to incorporate mobility amongst corporations
is also raising the demand for UC based technology so as to facilitate seamless flow of information and
data.
The market comprises of multiple segments including voice based communications, conferencing and
messaging & calendaring. “Currently, the market is growing at a compounded annual growth rate of
23.5%,”says Mr. Kalyan Banga, Product Manager at Netscribes. An array of factors including rising
enterprise mobility, availability of 3G and broadband services, abundance of smart portable devices and
the presence of a tech savvy youth population basically propel the market forward. Cloud computing
has become a significant part of the UC market wherein players hailing mostly from the small and
medium business segment opt for hosted UC services and solutions. This typical behavior is mainly
because of the tendency to avoid the upfront capital costs associated with the deployment of UC
solutions. “The UC market will see investments pouring in from the SMB space which in turn is expected
to grow at a steady CAGR of around 16%” added Kalyan.
The report begins with an illustration of a typical framework of Unified Communications which briefs
about the data flow within the system. A section on the various phases of unified communications
explains briefly, the evolution of UC so far. Market overview section contains the description of the
market in terms of market size and growth rate. It also provides forecasted market size figures for the
period from 2010-2016. A breakup of the various segments of the market has been provided further,
which depicts the individual market size figures of these segments. Technology section provides
readers with a comprehensive set of technologies which currently find the maximum popularity in India
UC market. “Basically, the technologies can be broadly segregated into vice communication,
conferencing and messaging and calendaring,” noted Kalyan.
Deployment strategy section is a result of a thorough analysis of the market and several case studies.
The section explains the various essential strategies which can be taken into consideration in order to
achieve a better ROI. Benefits of UC section mainly talks about the several benefits which users are
likely to enjoy post implementation. Cloud based unified communication elaborates on the role of cloud
computing in the UC market. The section highlights the basic framework of cloud based unified
communications and proceeds further with detailed explanation about cloud based UC, the benefits of
cloud UC. It also highlights a special section wherein it talks about the security issues associated. An
illustration is provided in the report which helps in enlightening readers on the security aspect of cloud
based unified communications.
An analysis of the drivers for the market explains growth factors such as rise in enterprise mobility,
proliferation of 3G and broadband, high presence of smart devices and growing youth population. The
key challenges identified include government restrictions and lack of awareness.
The report also talks about the vendor opportunity in explicit details. The section has been derived after
an in-depth analysis of the overall UC market and the potential areas which can be effectively tapped so
as to generate a better foothold in the market. “The public sector and the SMB space are capable of
providing immense growth opportunities for UC vendors,” pointed out Kalyan. The section lists down the
various important aspects of these opportunity areas such as the market size, investments, major
influencing factors, key technologies poised to experience a hike in adoption, prospective leads in the
government sector, preference for technology and strategy to generate maximum ROI.
Currently, users are showing a rising interest in latest technologies such as video communication as a
service and enterprise social softwares amongst others,” noted Kalyan. Technology trends in the report
talks about these changing trends amongst users which in turn will provide readers a clear idea about
the latest trends in the Indian UC market. The section explains each such trend in details.
Key unified communications vendors have been profiled in details within the report which enables
readers to get a clear picture of the current competitive scenario. The section lists the basic details of
the players such as corporate information, business highlights and key members. The section also
features financial analysis of key vendors which in turn provides us with the financial health of players. It
also features SWOT analysis of individual UC vendors which in turn provides an extended value
addition to the report.
The report concludes with a section on strategic recommendations which comprises of an analysis of
the growth strategies of the unified communications market in India. “Understanding the needs and
concerns of users is a key success pillar for any UC vendor operating in the Indian market,” noted
Kalyan.

Indian Unified Communications Market

Table Of contents
Executive summary
Introduction
Unified Communications – Typical Framework
Unified Communications - Phases
Market Overview
Unified Communications – Overview, Market size and Growth Figures (2010 – 2016e) and Market
Segments Break-up
Technology
Unified Communications – Tools and Solutions: Voice Communication, Conferencing and Messaging &
Calendaring
IP PBX/ Hybrid, VoIP and Communication Software
Audio conferencing, Video Conferencing and Web Conferencing
Instant Messaging and Unified Messaging Software
Deployment Strategies
Unified Communications – Deployment Strategy
Benefits of Unified Communications
Unified Communications - Benefits
Cloud Based Unified Communications
Cloud Based Unified Communications – Typical Framework
Cloud Based UC Overview, Reasons to Opt Cloud and Cloud Based Security
Cloud Unified Communications – Security Framework
Drivers and Challenges
Summary – Drivers and Challenges
Drivers
Challenges
Vendor Opportunity
20: Summary – Vendor Opportunity
Public Sector
Government / Public Sector Scenario, Investments, Key Factors Driving Adoption Rate, Key Technologies
with Strong Future Prospects, Strategy to Generate Maximum Profit and Prospective Leads for UC
Vendors
SME Sector
Market Share, Drivers and Challenges
SMB IT Investment Scenario (2010 and 2015e)
SMB Preferences
Technology Trends
Summary – Technological Trends
Technology Trends
Competition
Summary – Competition
Major Public Companies – Summary
Company Information, Offices and Centres in India, Products and Services, Key People, Financial
Snapshot, Key Ratios, Key Financial Performance Indicators and Financial Summary
Major Private Companies – Summary
Company Information, Offices and Centres, Products and Services, Key People, Financial Snapshot, Key
Ratios, Financial Summary and Business Highlights
Strategic Recommendations
Strategic Recommendations
Appendix
Appendix
List of Charts & Figures
Introduction
1. Unified Communications – Typical Framework
2. Unified Communications - Phases
Market Overview
3. Indian Unified Communications – Market Size and Growth (2010 – 2016e)
Cloud Based Unified Communications
4. Cloud Based Unified Communications – Typical Framework
5. Cloud Based Unified Communications – Security Framework
Drivers and Challenges
6. Enterprise Mobility - Growth & Size (2009-2015e)
7. Broadband - No. of Subscribers (2007-2015e)
8. Smartphone - Market Size (2009 – 2011)
Vendor Opportunity
9. SMB IT Investment – UC Market (2010 and 2015e)
List of Tables
Appendix
1. Appendix

				
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Description: Unified Communications market in India is currently undergoing through a phase wherein the market can be characterized with steady growth and a cut-throat competition amongst players operating in the market space. Primarily, the market is boosted by the ongoing proliferation of high speed internet services such as 3G and broadband. Further, the demand to incorporate mobility amongst corporations is also raising the demand for UC based technology so as to facilitate seamless flow of information and data.