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PROJECT ON RELIANCE RETAIL

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PROJECT ON RELIANCE RETAIL Powered By Docstoc
					                   A
             PROJECT REPORT
                   ON
 “THE FACTORS RESPONSIBLE FOR CUSTOMER
     SATISFACTION IN RELIANCE MART”
                   IN
             RANCHI REGION

     (DURING THE PERIOD OF MAY-JUNE 2009)

    Submitted in the Partial Fulfillment of the Post
        Graduate Diploma in Management
                     (2008-10)

Submitted To
Mr. Anil Singh
(HR. Head)
Reliance Retail Ltd




                           1
                                                 Submitted by

                           Satish Tiwari
                                              PGDM (IPM Meerut)




ACKNOWLEDGEMENTS

The Summer Internship at “Reliance Retail Ltd, Ranchi” has been a
quantum leap in terms of practical savvy understanding of management
concepts, sincerity, diligence, and responsibility and above all self-
confidence.


In particular, I would like to extend my heartfelt gratitude to “Mr. Anil
Singh (H.R Head) & Miss Alankrita Kujur (H.R Manager) Reliance Retail
Ranchi” who gave me the opportunity to do my summer training in Reliance
                                     2
Retail Ranchi & without whose facilitation and cooperation, this project would
not have been so fulfilling.


I would like to take this opportunity to thank my project guide Mr. Anuj
Sinha (Assistant Marketing Manager Reliance Hyper Mart Ranchi) for his
guidance and for keeping me on track through his expertise in the field of
marketing and Sales.
I would be great to thank Mr. Arvind choubey (Store Manager) & Mr.
Tuhin Das (Assistant Store Manager) and all Department Manager for their
valuable suggestions & feedback.


At the onset, I would like to thank Mr. Sarvjeet Singh (Deputy Director,
IPM Meerut) for giving me the opportunity to gain vital insights into the
corporate world.


I would like to acknowledge Mr. Sushant Mittal and Mr. V.S Solanki and
the entire esteemed faculty at IPM, Meerut for providing me with the
required theoretical background to approach the project.




                                                SATISH TIWARI
                                                           PGDM (2008-
                                                                 2010)
                                                            IPM MEERUT
CONTENTS
Preface……………………………………………………………………………………………..                          4
Executive Summary…………………………………………………………………………
                                                                      5
Certificate of Appreciation……………………………………………………………….6
Scope of study………………………………………………………………………………… 7
Research Methodology…………………………………………………………………… 8
Data collection method…………………………………………………………………… 9
        Tools adopted……………………………………………………………………………………… 10
Introduction……………………………………………………………………………………. 11
                                      3
       Over view of Indian retail sector……………………………………………………….. 14
Company Profile……………………………………………………………………………… 15
       Reliance retail eastern zone……………………………………………………………….. 18
Research Objective………………………………………………………………………….20
Analysis………………………………………………………………………………………….. 21
Findings………………………………………………………………………………………….. 43
Recommendation…………………………………………………………………………….45
Conclusions……………………………………………………………………………………..47
Limitations……………………………………………………………………………………….48
SIP Weak wise…………………………………………………………………………………49
Customer Database………………………………………………………………………..57
Glossary………………………………………………………………………………………….65
Questionnaire………………………………………………………………………………….66
Bibliography…………………………………………………………………………………….69




PREFACE

Reliance Retail Jharkhand gave me the opportunity to undergo practical
summer in their organization.

I have done specific project on “The Factors responsible for customer
satisfaction in Reliance Mart” during my training period.



                                    4
The project report contains all the study covered in the project. The project
helped me a lot to learn regarding the practical aspects of marketing and
marketing research. I am thankful to Reliance Retail Ltd. for giving me such
an opportunity which would be beneficial and helpful to me in future.




                                               SATISH TIWARI
                                                     PGDM (2008-2010)
                                                          IPM MEERUT




EXECUTIVE SUMMARY
This study is intended to help Reliance Retail decide upon the steps to be
taken care for customer satisfaction so that the growth of the company
keeps on improving.

This study is an attempt to assess the Factors responsible for customer
satisfaction in Reliance Mart in Ranchi region. The area where research is
conducted is Kanke Road, CMPDI, Ratu Road, Bariyatu, Morabadi, Lalpur,
Kutchery, and Upper Bajar

                                     5
Primary data have been used for analysis. However, secondary source have
yielded preliminary information. Research conducted was descriptive in
nature. Descriptive research helped me to develop the concept to clearly
establish priorities, to divulge adequate information which helps me in
decision making and thus essential for making the study a success.
A structured questionnaire was used to obtain required information and to
assess the customer satisfaction level and to find the ways through which
the company can come up to the expectation of customer so that the
optimum satisfaction level can be achieved.
I have used random sampling for my survey. Care was taken that the
respondents were as diversified as possible.

A sample size of 150 respondents was taken from various parts of Ranchi. I
collected data and analyzed them. I have critically analyzed each and every
question in the questionnaire and then given the managerial implication.
This analyzed data was later converted into bar diagrams for convenience.
This also made it easy to draw a conclusion based research and provide a
presentable format for the report. Later on the information were compiled to
form a presentable report.
Along with this I also learnt the store operation of Reliance Mart Kanke Road
Ranchi.
A better strategy to satisfy customer is only the way to gain customer
attention and to penetrate more in own catchment area. Strategy must be in
all area like Promotional offer/Scheme, Product Pricing, Employee behaviour,
Billing Process, Product Assortment, Product quality in terms of RATER.
It is found in the research that customers are price sensitive hence Reliance
Mart should give those offers which can facilitate more money saving as the
customers are price sensitive.
Last but not least Ranchi is not as much developed as metros as thinking
and attitude of customers is conservative. So the concept of retail that is
Touch and Feel the product would take time to be properly applied. As
some segment of the customer of Ranchi hesitate to enter into the organized
retail store. Once the conservative thought would abolish, definitely the
retail will grow with leap and bound, Ultimately it would benefit Reliance
Hyper Mart




                                     6
7
SCOPE OF STUDY

This study covers customers of Reliance Hyper mart in the area of Ranchi.
The catchment area of the Reliance Hyper mart is Kanke Road, CMPDI, Ratu
Road, Bariyatu, Morabadi, Lalpur, Kutchery, and Upper Bajar


The study makes effort to ascertain the satisfaction level of customer of
Reliance Hyper mart through survey so that company would be able to come
up to the expectation level of its customer.
The company can come up to the expectation only by finding out the
problem that customer are facing during their purchase from Reliance Hyper
mart.

The subject has been taken for the research as it plays      key role in the
success of retail sector.

No company can think of selling their product without having satisfied
customer. No company can survive in long run without coming up to the
expectation level of customer. So to know the customer satisfaction level
such research is very important.


In short it is the level of satisfaction that is link between end-user and
company. As long as the company is able to satisfy its customer, customer
would remain in the bracket of loyal customer.


Hence it is very essential to understand the customer satisfaction and to
measure the satisfaction level time to time as there is always scope of
improvement.


The research will also be beneficial in analyzing the overall market position
of the company and measures which should be adopted by the Reliance
Retail Ltd. to increase their market share in the region of Ranchi.




                                      8
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
It is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it
we study the various steps that are generally adopted by researchers, in
studying our research problem along with the logic behind it. It is essential
for the researchers to know not only the research method technique but also
the methodology.


RESEARCH PROCESS
It consists of a series of action necessary to effectively carry out research
and the desired sequence of these steps.

      •   Defining the problem and research objectives
      •   Develop the research plan
      •   Collect the information
      •   Analyze the information
      •   Present the findings
      •   Make the decision


RESEARCH DESIGN

A research design is the arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevance to the research
purpose with economy in procedure.
Descriptive research is used in the preparation of the project.
There is some point and facts which were not found earlier hence
exploratory research is used.
A descriptive research technique is also used as I again worked upon those
facts which were earlier found by some other.


SAMPLE DESIGN

Non probability sampling (Convenience sampling) is used because of
restriction of time.




                                      9
DETA COLLECTION METHOD


Primary Data
Primary data generally means those raw data or data structures that are
collected “first- hand” and have not had any previous meaningful
interpretation. For my Summer Internship Project Report, I have collected
such primary data through face to face interview method with the help of
questionnaire.

Secondary Data
Secondary data is also used to find some facts regarding company (Hyper
mart)

Primary Data

 Through:-
        Questionnaire,
        Personal interview
        Observation.

Secondary Data

         Companies’ website, Internet,

Research Apparatus

     Survey Method

Research Instruments

     Observation, Questionnaire and Personal Interview

Sample Universe

The catchment area of the Reliance Hyper mart: - Kanke Road, CMPDI, Ratu
Road, Bariyatu, Morabadi, Lalpur, Kutchery, and Upper Bajar

Sample Size:-

     150.


Contact Method

     Personal contact.


                                   10
TOOLS ADOPTED

For the project study the tools adopted is questionnaire having multiple
choice questions. The questionnaire is closed-end in which Dichotomous,
Multiple choice, Likert scale, Importance scale, Rating scale Semantic
differential are used.

The dual choice questionnaire is not taken as the total numbers of samples
are very large and correct data could not ascertained for the survey to be
good and genuine




                                    11
INTRODUCTION
Early Trade

When man started to cultivate and harvest the land, he would occasionally
find himself with a surplus of goods. Once the needs of his family and local
community were met, he would attempt to trade his goods for different
goods produced elsewhere. Thus markets were formed. These early efforts
to swap goods developed into more formal gatherings. When a producer who
had a surplus could not find another producer with suitable products to
swap, he may have allowed others to owe him goods. Thus early credit
terms would have been developed.

Early Markets

Over time, producers would have seen value in deliberately over-producing
in order to profit from selling these goods. Merchants would also have begun
to appear. They would travel from village to village, purchasing these goods
and selling them for a profit. Over time, both      producers and merchants
would regularly take their goods to one selling place in the centre of the
community. Thus, regular markets appeared.

The First Shops

Eventually, markets would become permanent fixtures i.e. shops. These
shops along with the logistics required to get the goods to them thus it leads
to the start of the Retail Trade.

Origins of Retail Chains

It is likely that, as markets became more permanent fixtures they evolved
into     shops. Although advantageous in many respects, this removed the
mobility that a peddler or traveling merchant may still have enjoyed. For
some shopkeepers, it made sense to obtain extra stock and open up another
shop, most probably operated by another family member. This would
recover business from peddlers, create new business and the greater volume
would allow the shopkeeper to strike a better deal with suppliers. Thus the
Retail Chain would have started. It is thought that this process was started
in China over 2200 years ago with a chain of shops owned by a trader called
Lo Kass. Excavations reveal that shops in ancient Rome were, in many
respects, much like small shops are today, so it is most likely that retailer
chains existed then. From Family Business to formal structure      although
retail chains would have been mostly run by families, as some chains grew,
they would have needed to employ people from outside of their family. This
was a limiting factor as there would have been a limit to the amount of
                                     12
trusted non family members available to help run the chain. Another, even
more definite limiting factor was the distance the furthest shop would have
been from the original shop. The greater the distance, the more time and
effort would have been needed to effectively manage outpost shops and to
service them with goods. There was, therefore, a natural barrier to
expansion. That was the case until transport and communications became
faster and more reliable. When this happened towards the end of the 19th
century, chains became much bigger and more widespread. Many of these
businesses became more structured and formalized, leading to the retail
chains that we see today.

How Retail Developed

Peddlers and Producers

The Retail Trade is rooted in two groups, the peddlers and producers.
Peddlers tended to be opportunistic in their choice of stock and    customer.
They would purchase any goods that they thought they could sell for a
profit. Producers were interested in selling goods that they had produced.

General Store

This division continues to this day with some shops specializing in specific
areas, reflecting their origins as outlets for producers (such as Pacific
Concord of Hong Kong), and others providing a broad mix, known as
General Store (such as Casey’s in the Midwest of the U.S.A.).

Although specialist shops are still with us, over time, the general store has
increasingly taken on specialist products. Customers have found this to be
more convenient than having to visit many shops – thus the term
“Convenience Store” has also been applied to these shops. As the popularity
of general stores has grown, so has their size. This combined with the
advent of Self-Service has lead to the    Supermarket, or Superstore.

Self-Service Stores

Background

Up until the introduction of self-service stores, customers would simply ask
the shopkeeper for their goods. The shopkeeper would price them (weighing
them if necessary), pack them in a bag or other container (often supplied by
the customer), tot up the bill and receive payment. There was a personal
one-to-one relationship between customer and shopkeeper. The First Self-
Service Store. This all changed in 1915 when Albert Gerrard opened the
Groceteria in Los Angeles, the first documented self-service store. This was


                                     13
soon followed a year later by the Piggly Wiggly® self-service store, founded
by Clarence Saunders in Tennessee in the    U.S.

Efficiency

These entrepreneurs noticed that their staff had to spend a great deal of
time taking grocery orders from customers. The groceries were stacked on
shelves allowing customers to walk around and browse, collecting their
shopping in a basket that was supplied. The shopkeeper would only need to
tot up the final bill at the end of the process and transfer the goods from the
basket to the customer and receive payment.

Growth

This new type of shopping was more efficient and many customers preferred
it. Although personal service stores remain to this day, this new concept
started a rapid growth of self-service stores in the United States. Other
countries were slow to take up the idea, but there has been a steady rise in
the global amount of self-service stores ever since.

With a 27% share of world GDP, retail is a significant contributor to overall
economic activity across the world. Of this, organized retailing contributes
between 20% to 55% in various developing markets.




                                      14
OVERVIEW OF INDIAN RETAIL SECTOR

The Indian retail industry is pegged at $ 300 billion and growing at over
13% per year. Of this, presently, organized retailing is about 5%. This is
expected to grow to 10% by 2011.

Size of Indian Retail

  •   India is one of the 10th largest retail markets in the world.
  •   Organized retail constitutes about 5 % of total retail sales.
  •   However organized retail has been growing at over 40% p.a. in last
      two years.

Structure of Indian Retail

  •   Indian retail sector is highly fragmented mostly owner runned mom
      and pop outlets.
  •   Retail chain such as Pantaloons, Trent and RPG retail has growing
      rapidly while Reliance, Aditya Birla Group is pumping huge money in
      retail sector.
  •   Dairy Farm, Metro, Shoprite and Mark & Spencer are some
      international retailers which are present in India.




                                    15
COMPANY PROFILE

RELIANCE RETAIL LTD
“Growth Through Value Creation”
Reliance Retail Limited, a 100% subsidiary of Reliance Industries Limited,
was set up to lead Reliance Group’s foray into organized retail.

RRL launched its first store in November 2006 through its convenience store
format ‘Reliance Fresh’. Since then RRL has rapidly grown to operate 590
stores across 13 states at the end of FY 2007-08. RRL launched its first
‘Reliance Digital’ store in April 2007 and its first and India’s largest
hypermarket ‘Reliance Mart’ in Ahmedabad in August 2007. This year, RRL
has also launched its first few specialty stores for apparel (Reliance Trends),
footwear (Reliance Footprints), jeweler (Reliance Jewels), books, music and
other lifestyle products (Reliance Timeout), auto accessories and service
format (Reliance AutoZone) and also an initiative in the health and wellness
business through ‘Reliance Wellness’. In each of these store formats, RRL is
offering a unique set of products and services at a value price point that has
not been available so far to the Indian consumer. Overall, RRL is well
positioned to rapidly expand its existing network of 590 stores which operate
in 57 cities.

During the year, RRL also focused on building strong relationships in the
agri-business value chain and has commenced marketing fruits, vegetables
and staples that the company sources directly to wholesalers and
institutional customers. RRL provides its customers with high quality produce
that has better shelf life and more consistent quality than was available
earlier. RRL has made significant progress in establishing state-of-the-art
staples processing centers and expects to make them operational by May
2008.

Through the year, RRL also expanded its supply chain infrastructure. The
Company is fully geared to meet the requirements of its rapidly growing
store network in an efficient manner.
Recognizing that strategic alliances are going to be a key driver to its retail
business, in FY 2007-08, RRL established key joint ventures with
international partners in apparel, optical and office products businesses.

Reliance is gearing up to revolutionize the retailing industry in India.
Towards this end, Reliance is aggressively working on introducing a pan-
India network of retail outlets in multiple formats.




                                      16
A world class shopping environment, state of art technology, a seamless
supply chain infrastructure, a host of unique value-added services and above
all, unmatched customer experience, is what this initiative is all about.

The retail initiative of Reliance is without a parallel in size and spread and
makes India proud. Ensuring better returns to Indian farmers and
manufacturers and greater value for the Indian consumer, both in quality
and quantity, is an integral feature of the Reliance Retail Limited. By
creating value at all levels, it actively endeavors to contribute to India's
growth.

Through multiple formats and a wide range of categories, Reliance is aiming
to touch almost every Indian customer and supplier.
Reliance Retail has announced plans to set up one store for every 3,000
families within a radius of 2 km across all locations by 2011. The company is
competing directly with the large number of traditional local provision stores.
Reliance Retail is either going to set up new stores in the identified areas or
take over existing stores. The company has already done that in Mumbai
and other cities. Of the four million sq ft of retail space to be created under
the “Reliance Fresh” brand (for groceries), one million will be through
acquisitions. The retailer is also moving into laundry, personal care and
apparel product lines, in which it plans to launch private labels.

To strengthen its links with farmers, the company is setting up integrated
agri-retail business centers, which include three processing and distribution
centers, 51 retail outlets for farmers and 75 rural business hubs, all with an
investment of US$445 million. Reliance Retail would build a business that
would focus on “competitive offerings’’ to Indian consumers across several
verticals: Integrated food and grocery, items of daily household
consumption, apparels and footwear, electronic goods, lifestyle products and
services, home essentials and improvements, farm implements and inputs,
distribution of energy products and services, distribution of travel and
financial services, entertainment and leisure experiences, health and well-
being products and services and educational products and services. It would
develop partnerships to bring the best of luxury brands from all over the
world to India and it would also develop linkages with opportunities in
agriculture and food processing. The company would have a pan-India
footprint covering 1,500 cities and towns and embracing all strata of the
society.
Presently Reliance Retail Limited has 706 stores across 13 states.




                                      17
RELIANCE MART


   •   Reliance mart hyper mart
   •   Type-hypermarket
   •   Founded-30 October 2006
   •   Headquarters-Mumbai, India
   •   Key people-Mr Mukesh Ambani, CEO
   •   Industry-Retail
   •   Punch line-Growth Through Value Creation
   •   Website-www.ril.com
Reliance Mart is the retail chain division of Reliance Industries of India which
is headed by Mukesh Ambani. Reliance has entered into this segment by
opening new retail stores at Hyderabad on 3 November 2006. The Reliance
Mart Hypermarket chain is RIL’s Rs 25,000 crore venture and it plans to add
more stores across different region by year 2011. Reliance plans to invest Rs
25000 crores in the next 4 years in their retail division and plans to begin
retail stores in 784 cities across the country. Reliance has entered into this
segment by opening new retail stores into almost every metropolitan and
regional area of India. The Hyper marts will sell fresh fruits and vegetables,
staples,    groceries,   fresh   juice    bars    dairy  products,apparel,CDIT
products,Footwears,lifestyle products and also will sport a separate
enclosure and supply-chain for non-vegetarian products. Also Besides, the
stores would provide direct employment to 5 lakh young Indians and indirect
job opportunities to a million people, according to the company. The
company also has plans to train students and housewives in customer care
and quality services for part-time jobs.


Products
   •   The stores, product selection and the prices have been designed
       keeping the average Indian housewife in mind.
   •   The super marts sell fresh fruits and vegetables, staples, groceries,
       fresh juice bars and dairy products and also will sport a separate
       enclosure and supply-chain for non-vegetarian products.




                                      18
           RELIANCE RETAIL EASTERN ZONE


Eastern Zone comprises of three state :-


Jharkhand


Orrissa


West Bengal


Jharkhand

  Orrissa


                                           West Bengal
Fresh – 21
                                           Fresh – 14
                                                            Fresh - 11
Hyper – 1



JHARKHAND



Dhanbad



                                           Jamsedpur

                                                Ranchi
Fresh -7



                                                Fresh – 5


                         Fresh - 8
                                 19
                                           Hyper – 1




Total No of store in Jharkhand - 23


Operation started in Ranchi – 19th March 2007




                                      20
                                  Hyper Mart
                                Kanke Road Ranchi


  RELIANCE MART, KANKE ROAD
  RANCHI
  Reliance Hyper Mart (Maru Tower)
  Founded: - 8 August 2007
  Code: -      6048
  Area: -      33333 sq foot.
  Carpet Trading: - 26120 sq foot
  No. of SKU: - 14000
It consists of 14000 SKU of following categories
      1. Staples
      2. Processed Food
      3. Hard-line
      4. Homecare
      5. Baby care
      6. Beverages & Confectionaries
      7. Dairy
      8. Non Food
      9. Apparel
      10. lifestyle
      11. electronics
      12. footwear
      13. stationary
      14. Home décor

RESEARCH OBJECTIVES

  1. To study the expectation level of customer from Reliance Mart.

  2. To study the problem faced by Customer.

  3. To study the role of promotional offer/scheme in customer satisfaction.

  4. To study the service quality offered by Reliance Mart in term of
     Reliability, Assurance, Tangibility, Empathy, Responsiveness.

                                      21
   5. To study the role of 4P’s in customer satisfaction.

   6. To study the consumer preference of particular retail shop.

   7. To increase the footfall in Reliance Mart through promotional program.




                               ANALYSIS

1. Customer’s visit to Reliance Mart.




                                        22
           C u s to m e r s v is it to R e lia n c e M a r t.


           6%   8%        10%
                                                D a ily
                                                W e e kly
                                                Mo n th ly
                                     37%        Alte rn a te D a y
     39%
                                                O c c a s io n a lly




It is clear from the graph that only 10% of the respondent are the daily
customer of Reliance Mart, 8% respondent are weekly visitor and only 6% of
respondent are alternate day customer. But the major 39% of the
respondent are monthly shopper means these customer makes bulk
purchase and if they have some small requirement then they purchase it
from shops near by their house hence some special offer/discount should be
given to these customer to lure them. 37% of the respondents are
occasionally visitor as per their requirement for this 37% respondent it is
very necessary to generate their need to make them aware regarding new
product.


2. Customer expectation from Reliance Mart.




                                               23
                Customers expectation from
                      Reliance Mart
                                  All of the time
                      8%   19%
                                  Most of the time

                33%
                                  some of the time

                           40%
                                  Just now and then




Only 19% of the respondents say Reliance Mart meets their expectation “All
of the time”.
Major 40% of the respondents say that Reliance Mart meets their
expectation “Most of the time”
It is 33% of the total respondents who say that Reliance Mart meets their
expectation “Some of time”. It shows that some where or other they are
dissatisfied.
Just 8% of the respondents say that Reliance Mart meets their expectation
only “just now and then”.


Hence to bring most of the customer in the bracket of all of the time
company has to meet the expectation of customer. Company has to sort out
the problem of customer if any. Company has to take care of its supply
chain, quality, employee behaviour.




3. Customer attraction towards Reliance Mart from its competitor.



                                      24
                        6%   12%              Price
                                              Product assortment
                23%
                                   18%        Product quality
                                              Promotional offer
                                              Employee behaviour
                 7%
                                              All of the above
                              19%
                      15%                     Any other (Location)




 12% of the respondent says that price attract them more to Reliance Mart
then its competitors.

18% of the respondent says that they are attracted toward because of
Product assortment “means they are satisfied with the product assortment”

19% of the respondent says that product quality of the Reliance mart is
best. They are satisfied with the product quality.
15% of the respondent says Promotional offers/scheme attract them to
Reliance Mart.

Only 7% of respondent are attracted to Reliance Mart because of Employee
behavior. (It shows that Employee behavior should be monitored because
only 7% of respondent attract toward Reliance Mart because of Employee
behavior, so employee should be motivated in correct direction so that their
behavior toward customer would improve as it leads to customer satisfaction
and customer satisfaction leads to increase in over all sale of Mart)

The major 23% of respondent says that they are attracted to Reliance Mart
because of all the factors like Price, Product Assortment, Product quality,
Promotional offer, Employee Behavior.

6% of the respondent says that they come to Reliance Mart because of
Location. Point to be noted that only 6% of the respondent come to Reliance
Mart because of location. (Location plays major role in increase of sales)




4. Whether Customer Service Desk Co-operative.


                                         25
                10%


                                       Yes
                                       No


                      90%




90% of the respondent says that they are satisfied with the customer
service Desk.
It is only 10% of the respondent says that they don’t find customer service
desk co-operative, means there is some loophole here, is some Gap. This
Gap should be filled as early as it possible so that 10% No would also be
converted into Yes. Other wise this Gap would widen and 10% would convert
into 20% or 30% or 40% etc.




5. Satisfaction related to billing process?

                                       26
               19%

                                              Y es
                                              No

                               81%




Major 81% of the respondents are satisfied with the billing process of
Reliance Mart.

But 19% of the respondents are dissatisfied with the billing process because
of the long queue, longer waiting time. Hence for this 19%, new billing
counter should be installed.

Actually most of the department has its own Till but all are remain closed. It
is found that there is no requirement of cashier here as senior CSA are well
versed in the operation of billing counter. Hence these people can also
operate till which would result convenience to customer as they would not
have to wait for longer duration and hence it would save time and money
also, both for customer and company.




6. Satisfaction with the ambience of store.
                                      27
                4%               Very Satisfied
                                 -----5
        33%
                                 Some what satisfied
                                 -----4
                       63%
                                 Neither satisfied nor
                                 Dissatisfied ---3




Very            Somewhat     Neither              Some what Very
Satisfied       satisfied    satisfied            dissatisfied dissatisfied
                             nor
                             dissatisfied
5               4            3                    2             1
63%     of 33%      of 4%     of 0%       of 0%        of
Respondent Respondent Respondent Respondent respondent

63% of the total respondents are very satisfied with the ambience of store.
On the Likert scale the rating is 5 out of 5


33% of the total respondents are some what satisfied with the ambience of
store. On the Likert scale the rating is 4 out of 5.


Only 4 % of the respondents rates 3 out of 5 that is neither satisfied nor
dissatisfied.


Not even a single respondent rated 1 or 2 out of 5 that is some what
dissatisfied or very dissatisfied. Hence research shows that the satisfaction
level regarding the ambience of store is very high and it should be
maintained.




                                           28
7. Effect of CSA in purchase.


           60%

           50%

           40%
    % of
 Responden 30%
     t
           20%

           10%

            0%
                  Very            Someti
                          Often          Rarely    Never
                  often            mes
        Series1   53%     23%      17%    5%           2%




53% of the total respondents say that CSA very often assist them during
purchase.

23% of the respondents say that CSA often assist them during purchase.

17% of the respondents say that CSA sometimes assist them during
purchase.

5% of the respondents say that CSA rarely assist them during purchase.

Only 2% of the respondents say that CSA never assist them during
purchase.

There is need to take care of 23% and 17% of customer, means CSAs have
to come upto the expectation of these 23% and 17% of customer.




                                                  29
8. Attractiveness of promotions.
                                   Very attractive
             8% 4%    19%
                                   Fairly attractive

      20%                          Neutral

                                   Not so attractive

                     49%           Not at all
                                   attractive




Very            Fairly       Neutral            Not        so Not at all
attractive      attractive                      attractive    attractive
5               4            3                  2             1
19%     of 49%      of 20%    of 8%       of 4%        of
Respondent Respondent Respondent Respondent respondent

19% of the total respondents view promotions Very attractive. On Likert
scale it is 5 out of 5
49 % of respondents view promotions Fairly attractive. On Likert scale it is 4
out of 5.
20% of Respondent view promotions Neutral . On Likert scale it is 3 out of 5.
8% of respondents find promotions not so attractive. On Likert scale it is 2
out of 5.
4% of total respondents find promotions not at all attractive, that is on likert
scale it is 1 out of 5.

Primary work of promotion is to attract more and more customer. If it is not
effective to attract customer then there is no use of such promotion.
Promotion offer should be made keeping in view, mind of customer. What
actually customer desire, need.




                                          30
9. Satisfaction regarding gift voucher redemption .



        Satisfaction regarding gift voucher
                    redemption

                                    Very satisfied
                  8%
             7%          27%        Some what
            14%                     satisfied
                                    Neither satisfied
                                    no dissatisfied
                                    Some what
                   44%              dissatisfied
                                    Very dissatisfied




Very              Some what Neither         Some what Very
satisfied         satisfied satisfied       dissatisfied dissatisfied
                            nor
                            dissatisfied
5                 4         3               2             1
27%     of 44%      of 14%    of 7%       of 8%        of
Respondent Respondent Respondent Respondent respondent


It is very clear that only 27% of the respondent are very satisfied with the
gift redemption process and rated 5 out of 5. More is needed to be done to
bring other in the bracket of very satisfied.

44% of the respondents say that they are some what satisfied with the gift
redemption process and rated 4 out of 5

14% of the respondents are in the category of neither satisfied not
dissatisfied and rated 3 out of 5.

7% of the respondents are in the bracket of some what dissatisfied and
rated 2 out of 5.

8% of the total respondents are very dissatisfied and rated 1 out of 5.


                                       31
10. Pricing of product in Reliance Mart.


                        4% 6%
                                                 1
               4
              3%
                                                 2
                                 1
                                3%               3
                                                 4
                                                 5
                   5
                   2%




                            34%            25%       31%   6%       4%
      Yes




                                     N0




                                                           5             4
3


                                                                2
                                                                     1


It is clear from the graph that 34% of the respondents rated 5 out of 5 to
the price of product in Reliance Mart. As they think that there is minimal
price here.


                                      32
25% of the respondents rated 4 out of 5 as they are not very satisfied but
some what satisfied with the price of product in Reliance Mart.
31% of the respondents rated 3 out of 5 as it seems they are neither
satisfied nor dissatisfied with the price of product in Reliance Mart.
6% of the respondent rated 2 out of 5. Hence we can say that they are
some what dissatisfied with the price of product in Reliance Mart.
4% of the respondent rated 1 out of 5. so we can conclude they are very
dissatisfied with the price of product of Reliance Mart.
Price plays crucial role to draw customer more and more and to come upto
the satisfaction level of customer . As Reliance Mart has also its won
Reliance Retail price hence those product which is sold on RRP should be
taken care off. RRP should be as minimum as it possible. So that this benefit
should be passed on to customer.




11. Availability of product.


                             2
                             1%
              4
              2%
                                                        1
                                   3
                                  1%                    2
                                                        3
                                                        4
              2
             2%                                         5
                                9
                                2%




                      Rating of % of respondent on scale.

               24%          22%        29%        13%       12%

Available                                                         Not available
                  5         4          3      2             1

24% of the total respondent rated 5 out of 5 regarding availability of product
means they are satisfied with the supply chain and distribution process.
                                             33
22% of the total respondent rated 4 out of 5 regarding availability of
products in Mart means they are some what satisfied with the availability of
product.
29% of the total respondent rated 3 out of 5 regarding availability of product
means their response is neutral regarding the availability of product in
Reliance Mart.


13% of the total respondent rated 2 out of 5 regarding availability of product
means they are some what dissatisfied the distribution system of Reliance
Mart.


12% of the customer rated 1 out of 5 hence we can conclude that they are
very     dissatisfied         with   the    supply   of   the   product   in
Reliance Mart




12. Worthiness of holding Reliance One membership card



                        60%
            60%
            50%                       40%
            40%
 Respondent
            30%
    in %
            20%
            10%
             0%
                   Yes               No




60% of the total respondents view that it worth holding Reliance One
membership card.
They have specified that they get point and on the accumulation of point the
redeem it and make some purchase.


                                            34
Some of the Respondents view that because of Reliance One member ship
card they can know their purchase amount till date. (Total purchase from
Reliance Mart)




40% of the respondents say that it doesn’t worth holding Reliance One
member ship card.
They have specified that the point that they get is very few like by purchase
of 100 Rs. they get 1 point which is equal to .70 Rs. Or 70 paise. So they
think there is no benefit holding Reliance One membership card.




13. Rate to the Reliance Mart for its Service quality in terms of
    RATER.
       (RELIABILITY,ASSURANCE,TANGIBILITY,EMPATHY,RESPONSIVENESS
)

  i) RELIABILITY (Accuracy of billing, Meeting promised delivery date)

                   RELIABILITY


            11%   3%        17%              Excellent
                                             V. Good
                                             Good

     35%                                     Fair
                                  34%
                                             Poor




Excellent         V. Good                           Good       Fair
Poor.
   5                   4                3                  2     1
                                        35
  17%            34%               35%                 11%          3%
  of             of                 of                  of           of
Respondent    Respondent        Respondent         Respondent   Respondent


17% of the respondent rated 5 out of 5 to Reliance Mart for it service quality
in terms of Reliability

34% of the respondent rated 4 out of 5 to Reliance Mart for it service quality
in terms of Reliability.

35% of the respondent rated 3 out of 5 to Reliance Mart for it service quality
in terms of Reliability.

11% of the respondent rated 2 out of 5 to Reliance Mart for it service quality
in terms of Reliability.

Only 3% of the respondent rated 1 out of 5 to Reliance Mart for it service
quality in terms of Reliability.




ii) ASSURANCE (Guarantee and Warrantees return policy)

                    ASSURANCE


              11%       15%
                                           Excellent
            16%                            V. Good
                          22%              Good
                                           Fair
                                           Poor
              36%




Excellent         V. Good                     Good               Fair
Poor.
   5                4                3                 2           1

  15%               22%            36%                 16%          11%
  of                of              of                  of           of
                                      36
Respondent   Respondent         Respondent       Respondent   Respondent

15% of the total respondent rated 5 out of 5 that is Excellent to the service
quality of Reliance Mart in terms of Assurance.

22% of the total respondent rated 4 out of 5 that is V. Good to the service
quality of Reliance Mart in terms of Assurance.

36% of the total respondent rated 3 out of 5 that is Good to the service
quality of Reliance Mart in terms of Assurance.

16% of the total respondent rated 2 out of 5 that is fair to the service
quality of Reliance Mart in terms of Assurance.

11% of the total respondent rated 1 out of 5 that is poor to the service
quality of Reliance Mart in terms of Assurance.

It shows that 11% of the respondent are dissatisfied with the service of
Reliance Mart in terms of Guarantee and Warrantees return policy. Measure
step is needed to be taken and Guarantee and Warrantees return policy
should be revised once again as customer view that it has long procedure.
The process of return policy should be minimized.




C) TANGIBILITY (Appearance of store, etc)

                    NG
                  TA IBILITY


              5% 1%                       Excellent
                              27%
                                          V. Good
     35%
                                          Good
                                          Fair
                        32%               Poor




 Excellent       V. Good             Good                     Fair
Poor.
   5              4                  3                2              1

  27%            32%                35%               5%             1%
                                     37
  of            of                         of                    of             of
Respondent   Respondents               Respondents           Respondents     Respondents

It is very obvious that major percentage of the respondents are satisfied
with the service quality of reliance mart in terms of tangibility.

We can see it through Rating .

27% of the respondents rated 5 out of 5 to Reliance Mart for its service
quality in terms of tangibility. (Excellent)

32% of the respondents rated 4 out of 5 to Reliance Mart for its service
quality in terms of tangibility. (V. Good)

35% of the respondents rated 3 out of 5 to Reliance Mart for its service
quality in terms of tangibility. (Good)

5% of the respondents rated 2 out of 5 to Reliance Mart for its service
quality in terms of tangibility. (Fair)

1% of the respondents rated 1 out of 5 to Reliance Mart for its service
quality in terms of tangibility. (Poor)




iv) EMPATHY (Personalized service, Receipt of Notes, Email, Recognition
             by name.)
                         EMPATHY

                    Poor Excellent
                    11% 18%                      Excellent
             Fair
                                                 V. Good
             16%
                                                 Good
                             V. Good
                              25%                Fair
               Good                              Poor
               30%




Excellent                  V. Good          Good                      Fair
Poor.
   5                   4                    3                   2              1

  18%               25%                   30%                   16%           11%
                                            38
  of                        of                        of                    of          of
Respondent               Respondent               Respondent           Respondent   Respondent

In terms of Empathy respondents have mixture view. Like

18% of the respondents view empathy excellent and rated 5 out of 5

25% of the respondents view empathy V. Good and rated 4 out of 5

30% of the respondents view empathy Good and rated 3 out of 5.

16% of the respondents view empathy fair and rated 2 out of 5.

11% of the respondents view empathy poor and rated 1 out of 5.




V) RESPONSIVENESS (Returning call, Giving prompt services etc)

                           RESPONSIVENESS
  RESPONDENT IN
   PERCENTAGE




                  40%                         29%
                  30%     21%                                      21%
                  20%               15%                14%
                  10%
                   0%
                                              d




                                                                  or
                                    d




                                                      ir
                          nt




                                           oo



                                                    Fa
                                 oo




                                                                Po
                      ll e




                                          G
                                G
                    ce


                               V.
                  Ex




                                                           39
Excellent          V. Good          Good                       Fair
Poor.
   5               4                3                 2               1

  21%            15%            29%                   14%           21%
   of            of              of                    of            of
Respondent    Respondent     Respondent           Respondent    Respondent

For Responsiveness, respondents have mixed feeling.

21% of the respondents rated 5 out of 5 to          Responsiveness        of Reliance
Mart that is also rated as Excellent.

15% of the respondents rated 4 out of 5 to          Responsiveness        of Reliance
Mart that is also rated as V. Good

29 % of the respondents rated 3 out of 5 to Responsiveness of Reliance
Mart that is also rated as Good.

14% of the respondents rated 2 out of 5 to Responsiveness of Reliance
Mart that is also rated as Fair.

21% of the respondents rated 1 out of 5 to          Responsiveness        of Reliance
Mart that is also rated as Poor.




14) CUSTOMER PREFERENCE.
            CUSTOMER PREFERENCE
              1%
                                  Reliance Mart
             4%
     23%                          Big Bazar

                                  Vishal Megha
                       72%        Mart
                                  Others




                                     40
72% of the respondent like Reliance Mart, 23% of the respondent like Big
Bazar, only 4% of the respondent like Vishal Megha Mart and only 1% of the
respondents like Other retailers.

We can see that even in the catchment are of Reliance Mart 23% of the
respondent like Big Bazar. It means Reliance Mart is still not able to reach
fully even in its own catchment area. Care is needed to be taken as Big
Bazar is penetrating even in the catchment area of Reliance Mart.

A better strategy to satisfy customer is only the way to gain customer
attention and to penetrate more in own catchment area.
Strategy must be in all area like Promotional offer/Scheme, Product
Pricing, Employee behaviour, Billing process, Product Assortment,
Product Quality, Service quality in terms of RATER etc.

If proper steps is not being taken then Big Bazar would penetrate more in
the catchment area of Reliance Mart and can convert the customer of
Reliance Mart into its own customer and at the end of the day it can increase
its market share




15) Role of word of mouth


                  92%
       100%



        50%

                                  8%

          0%
                Yes          No
      Series1   92%          8%




                                       41
Major 92% of the respondent like to recommend Reliance Mart to other for
shopping. It is a good sign despite of only 72% of the market share it its
own catchment area.


8% of the respondent don’t prefer to recommend other to shop at Reliance
Mart. But one should not ignore this negative 8%, as one dissatisfied
customer communicates negatively to 13 people on an average regarding
his dissatisfaction. It can lead to lost of customer confidence and ultimately
lost of market share which lead to decrease in sale.




RESPONDENTS’ INCOME (MONTHLY)




                   6%           5-10 Thousand
       24%              11%
                                10-15 Thousand
                                15-20 Thousand
                          14%
                                20-25 Thousand
                                25-30 Thousand
      14%
                                30-40 Thousand
                        13%
             18%                40 Thousand Onward




                                            42
It is obvious from the graph the major 24% of the Respondents have
monthly income more than 40,000

18% of the respondents are in the bracket of 25,000 to 30,000 monthly
income while 14% of the respondents are in the bracket of 30,000 to 40,000
monthly income.

13% of the respondents are earning 25,000 to 30,000 monthly.

14% of the respondents are in the bracket of 15,000 to 20,000 monthly
income.

11% of the total respondents are in the bracket of 10,000 to 15,000
monthly.

Only 6% of the total respondents have monthly income between 5,000 to
10,000




RESPONDENTS’ AGE GROUP



            6% 5%    5
                    1%
                                  5 5 a
                                 1 -2 ye r
       1%
        3                         5 5 a
                                 2 -3 ye r
                                  5 5 a
                                 3 -4 ye r
                                  5 5 a
                                 4 -5 ye r
                         6
                         3%       5 5 a
                                 5 -6 ye r
        5
        2%                        5 5 a
                                 6 -7 ye r




It is very clear from the graph that 15% of the respondents fall in the age
group of 15-25 year.


                                      43
36% of the respondents fall in the age group of 25-35 year.

25% of the respondents fall in the age group of 35-45 year.

13% of the respondents fall in the age group of 45-55 year.

Only 6% of the respondents fall in the age group of 55-65 year and 5% of
the respondents fall in the age group of 65-75 year.




RESPONDENTS’ OCCUPATION

              7%
         2%                     Service
      15%                36%    Business
                                Housewife
                                student
                                Professional
        25%                     Retired
                   15%




                                      44
Major 36% of the respondents are doing Service having one day leave in a
week. It means there must be increase in footfall on that day. So there
should be some thing special for them during that day.

15% of the respondents are businessman.

25% of the respondents are housewife so strategy must be made to attract
this segment.

15% are student.

2% are professional

7% are retired people.




FINDINGS

a)   It is found that major 39% of the respondents are monthly shopper and
     37% of the respondents are occasionally visitor as per their requirement.
     The average footfall is 1418 customer. Out of which the conversion rate is
     49%.

b)   It is found that Reliance Mart is not able to come up to the expectation level
     of major percentage of the respondents fully.
     Hence it can be said that concrete measure should be taken by the company
     to come up to the customer expectation.


c)   It is found that major percentage of the respondents are attracted to the
     Reliance Mart because of all the factors like Price, Product Assortment,
     Product quality, Promotional offer, Employee Behavior.
     And remaining have different point of attraction. Like some attracted because
     of price, some because of product assortment, some because of product
     quality, some because of promotional offer/scheme, some because of
     employee behaviour etc.
     Only 6% of the total respondent are attracted because of Location of
     Reliance Mart.

                                       45
d)   Customer Service Desk plays vital role in retail. It is found that major
     percentage of the respondent are satisfied with the CSD.

e)   Most of the respondents are satisfied with the billing process but some of
     have grievance that some time when there is long queue some time there is
     no attendant on one or two POS (Billing counter).

f)   Major percentage of respondents are satisfied with the ambience of       store.

g)   It is found that major percentage of respondents view that CSA
     help them during purchase.

h)   Promotions are attractive but not so in comparison with others like Big Bazar
     some thing more is needed to be done regarding promotions


i)   Major percentage of the respondents are in the bracket of some what
     satisfied related to gift redemption process as the process is time taking.

j)         Regarding price different respondents have different feeling but
         major percentage of respondents feel that price is nominal here.

k)                             Some of the customer view that they do not find
     each and every Product      available but major percentage of the respondents
     say what ever product they require it is available in Reliance Mart.
     Regarding F&V it is found that the distribution takes time as the van carrying
     F&V always come late between 10 am to 11 am. Hence supply of F&V should
     be on time as early in the morning as it possible.

l)   More than half of the total percentage of the respondent view that there is
     benefit of holding Reliance One membership card But remaining things it
     has no benefit.

m)                          Service quality in terms of RATER
        Regarding Reliability major percentage of the respondent are satisfied.
        Regarding Assurance most of the respondents are satisfied
     Regarding Tangibility also most of the respondents are satisfied
     Regarding Empathy it seems most of the respondents are satisfied.
     Or neutral
        Regarding Responsiveness there is different feeling in respondents
        like some of view that it is good while some of view that it is not up to the
        mark

n)   It is found that Reliance Mart has 72% share in its catchment area.

o)   Major 92% of the respondent like to recommend Reliance Mart to other for
     shopping.
                8% of the respondents don’t prefer to recommend other to shop at
     Reliance Mart. But one should not ignore this negative 8%, as one
     dissatisfied customer communicates negatively to 13 people on an average

                                         46
         regarding his dissatisfaction. It can lead to lost of customer confidence and
         ultimately lost of market share which lead to decrease in sale.

p)       Major 36% and 25% of the respondents fall in the age group of 25- 35
         year and 35-45year simultaneously so strategy should be made keeping in
         mind the age group also to increase sale. There should be something
         special to attract this age if sale is to be increase.


q) Major 36% of the respondents are doing Service having one day leave in a
     week. It means there must be increase in footfall on that day. So there should
     be some thing special for them during that day. 25% of the respondents
     are housewife so strategy must be made to attract this segment.

r) The sale of Reliance Mart increased due to promotional event gradually.




RECOMMENDATIONS

         To come up to the satisfaction level of customer it is very necessary to
         consider the points written below.


     •   There should be customer Feedback box in the name of “Customer
         Complain box”. It must be accessible only to H.R. One person should
         be deputed to handle it daily. By doing this customer grievances can
         be monitored closely. (One of the most efficient way to achieve
         customer satisfaction). If it is done more than 50% of the problem is
         solved. CSD should aware customer regarding “Customer complain
         box”.

     •   Some of the CSA behavior is very rude. These CSA should be
         monitored closely and should be trained properly as they foment

                                           47
    dissatisfaction among customers which can cause decrease in sale. It
    can also play the role of negative word of mouth.

•   F&V supply always delay by 1.30 hr to 2hr in the morning during peak
    hour of sale. F&V must reach to the store floor before 9 am. Hence
    distribution of F&V is needed to be improved or monitored.

•   Luggage section is suffering from similar product design, especially in
    Samsonite (American Tourister). Something is needed to be done to
    bring different design of Samsonite on the floor. AS customer always
    enquire of different design of Samsonite.

•   Some time it is found that there is long queue so cashier must present
    on all the “Till” (POS) during peak hour of sale. Cashier handling speed
    is needed to be monitored.

•   On most of the Jacket the word “Hot Offer” is written it appears
    monotonous. Hence instead of it different word should be written
    having similar meaning to attract customer.

•   It is observed that whenever there is promotional advertisement given
    by Reliance Mart in news paper “Sale” has increased. For example on
    31st of May there was sale of Rs. 11 lac. So promotional advertisement
    must publish in news paper and advertisement must be telecast on
    local T.V channel and Radio twice in a month to increase sale.



•   Most of the promotional offer confused customer. It also cause
    dissatisfaction. Communication of promotional offer must be clear to
    customer. Regular announcement of promotional offer from CSD is
    needed. As it is found that CSD has lackluster approach. It announces
    but announcement is not frequent.

•   CDIT department has high value item but it is not clearly visible from
    the apparel section because of Home decor Gandolas.Hence Home
    decor section must be arranged in such a manner so that it should be
    visible from apparel section as the escalator attached to the first floor
    is in apparel side. Even the customers who stand near by home decor
    find it difficult to locate CDIT section.

•   Watches and Cosmetics should be in one side and should not surround
    by apparel especially in case of Cosmetics then only its sale would
    increase. There is no proper arrangement to display the cosmetics to
    customer. There should be some furniture so that sales girl can show
    Cosmetics to customer comfortably and customer can feel easy to


                                    48
       purchase it. Then only customer can satisfy and sale of Cosmetics can
       increase.

   •   Reliance Mart should give those offers which can facilitate more money
       saving as the customers are price sensitive.

   •   Reliance Mart should give credit facility at least to their loyal customer
       as it is also the reason behind customer dissatisfaction because they
       always get credit facility from local Kirana store.

   •   Reliance Mart should also use Hording for advertisement.

   •   A better strategy to satisfy customer is only the way to gain customer
       attention and to penetrate more in its own catchment area.Strategy
       must be in all area like Promotional offer/Scheme, Product
       Pricing,    Employee      behaviour,     Billing  process,    Product
       Assortment, Product Quality, Service quality in terms of RATER
       etc.




CONSLUSIONS
This study has tried to address the need for customer satisfaction in Reliance
mart. From the foregoing analysis and finding it is evident that customers
have much more expectation from Reliance mart

Reliance Mart is not able to come up to the expectation level of its customer
fully.

Promotional offers are mostly confusing.

In terms of RATER Reliance Mart service is satisfactory.


Supply chain must be more efficient, especially in case of Food & Vegetable.

Respondents suggested that there should be proper communication
regarding promotional offer. That must be easy to understand.

                                       49
A better strategy to satisfy customer is only the way to gain customer
attention and to penetrate more in own catchment area.
Strategy must be in all area like Promotional offer/Scheme, Product
Pricing, Employee behaviour, Billing process, Product Assortment,
Product Quality, Service quality in terms of RATER etc.

Customer data base present on page no. 43 to 51 can be use for telecalling,
massaging to communicate promotional offers/scheme.

The result of promotional program is that the sale of Reliance Mart gradually
increased and on the 31st May 2009 the Total sale was 11 lac.



Last but not least Ranchi is not as much developed as metros so thinking
and attitude of customers is conservative. So the concept of retail that is
Touch and Feel the product would take time to be properly applied. As
some segment of the customer of Ranchi hesitate to enter into the retail
store. Once the conservative thought would abolished definitely the Retail
will grow with leap and bound, Ultimately it would benefit Reliance Hyper
Mart.




LIMITATIONS OF THE STUDY
Every project has its limitations. This project is no longer exception. I had
faced a number of problems during the project work.

Followings are the limitations of the study:-

Time constraint. Because of the restricted time available for the completion
of this project I felt restricted in covering more areas for the project.

The scorching summer in Jharkhand made it difficult to cover the areas of
the survey.

Some of the people were not well educated, so I faced problem in
interviewing them.

Some people had not time to answer the question.

Some time respondents are biased.
                                      50
Some of the fact may be left because of lengthiness of questionnaire as
people don’t want to give answer to lengthy questionnaire.




SIP WEEK WISE
1st Week

During 1st week I visited all the department of the store to understand the
working of store and to acquaint with the department and with DM, ADM,
and CSA. As retail gives opportunity to deal directly with the end-user and to
understand the need of end-user. So during the 1st week I acquainted my
self with the nitty-gritty of retail

2nd Week
This week was one of the best week of my SIP. This week was fully devoted
to promotion(CUSTOMER CONNECT ACTIVITY). During this week Reliance
Mart arranged RAINBOW FEST i.e. KIDS CARNIVAL(CUSTOMER CONNECT
ACTIVITY) to increase the footfall of the stores of Ranchi, especially in
Reliance Mart (Kanke Road Ranchi).
Many programs were organized during this “RAINBOW FEST” for kids which
included CRAZZY COLORS , QUIZ CRUSH, , JOHNSONS HEALTHY


                                     51
BABY’S SHOW, JALWA(CATWALK) ,JHOOM BARABAR JHOOM(DANCE
COMPETITION) at Reliance Mart Kanke Road.
I was responsible to organize JHUM BARABAR JHUM(DANCE
COMPETITION).

The main objective was to increase the footfall which ultimately
increase the sales of the store.

I also Hosted the Semifinal of Kids Carnival and Co-Hosted the grand finale
with the (customer service manager) Miss Upasana.




Carnival resulted a huge success and a very good response from the
customer was found. Ultimately this FEST gave me a good exposure of
working of Corporate World.
I interacted with lots of people which helped me to understand the buying
behavior of the consumer practically.

3rd Week

By the beginning of 3rd week I started the research work on the assigned
topic “Customer satisfaction and delight”. I used to spend 4 hour in Mart and
6 to 7 hour in the catchment area of Reliance mart. During this period I also
learnt the Benchmarking process

During this week of my SIP I was told to do the sales work .For this purpose
Mr. Anuj Sinha (Assistant Marketing Manager) Reliance Mart, kanke Road,
Ranchi guided me personally and taught me various aspect of sales, along
with sales I also learned Store Operations of Reliance Mart. I learnt how the
stock is transferred from DC to the store and how the Stock Transfer Note is
checked in the store and on that basis of that Goods Received Note is
prepared and then it is entered into SAP.
                                     52
This week I also learnt that the main principal of retail is customer should
touch and feel the product then only customer would emotionally envolve in
purchase process, and once the customer emotionally attach in purchase the
sale increases. As the average ticket size of the mart is 450 maximum
conversion is very necessary as present conversion rate is 49%

I also learned that three things are very essential in retail that is:-

a) Store look

b) Communication

c) Customer Service

I also learnt that product visualization plays a major role in product sales.

The stock transfer from DC to the store is also very important, I learnt how
the stock is unloaded in the store, a Stock Transfer Note is send by DC to
make sure that all the stock is rightly send to the store then after that we
check the stock by counting each SKU so that we can make sure that there
is no difference between product physically and in the Stock Transfer Note.
After that GRN is prepared and it is entered into SAP so that DC could know
that the how much stock is present in the store.




Reliance uses two kind of stock delivery in the store

1) Through DC which is mentioned above.

2) Through DSD (direct store delivery) basically the products such as Ice
creams, Breads, Cold drinks are purchase directly through vendors and for
that DSD is done , for that PO (purchase order) is prepared and then it is
send to vendor on that basis vendor send the product directly to the store
and a GRN is also prepared for DSD and then it is entered into the SAP.

Another very important aspect of retailing which I learnt this week was PI
(Physical Inventory), PI is the difference between the Book Stock and the
Physical Stock of the store, the objective behind PI is System stock –
Physical accuracy, Accurate Replenishment, Shrinkage reporting and control.

4th Week

During this week I learned a very important aspect of organized retail that is
the backbone of visual merchandise i.e. PLANOGRAM. It means Plan your
program . A planogram is the systematic way of arranging the different
product category in the bays of the store, on the basis of Plano Gram the

                                       53
product are arranged in the store, and on that basis the stock is also
maintained in the store. Plano Gram consist of :-

Category: - The Category is the basic unit of analysis of making
merchandising decisions. In general category is the assortment of items that
the customer sees as reasonable substitutes for each other. In Reliance Mart
there different category such as Staples, Processed Food, Non- Food, Dairy
etc. in the food section.

Bay: - Bay consists of different fixtures which are used in the store to keep
the products. The different kinds of fixtures which are used in Reliance marts
are

1 Wall Rack

2 Floor Rack

3 Hyper

4 Promo Bin

5 Top Pallets

6 Peg Wall

Article No. : - Article Number is the internal numbering code of Reliance
retail which is used to recognize the product on the basis of number as the
software can easily recognize the article no. and it remains constant whereas
EAN always varies due to offer for eg. If the a product is having a offer and
there is both old and new stock is available in the store then on the basis of
Article no EAN is changed on that product in which offer has been promoted.



Bar Code (EAN):- The machine-readable representation of the UPC Bar
codes is read by a scanner that passes over the code and registers the UPC.
The width of each black line and the subsequent white space between each
line coincides with the numbers of the UPC.

SAMPLES OF BAR CODES




                                      54
 UPC (pronounced as separate letters) Short for Universal Product Code, a
unique 12-digit number assigned to retail merchandise that identifies both
the product and the vendor that sells the product. The        UPC on a product
typically appears adjacent to its Bar code, the machine-readable
representation of the UPC. The first six digits of the UPC are the vendor’s
unique identification number. All of the products that one vendor sells will
have the same first six digits in their system. The next five digits are the
product’s unique reference number that identifies the product within any one
vendor’s line of products. The last number is called the check digit that is
used to verify that the UPC for that specific product is correct.

There are now five versions of UPC (A – E) and two versions of EAN
(European Article numbers; version 8 - 13).         The Japanese Article
Numbering (JAN) code has a single version identical to one of the EAN
versions with the flag characters set to ``49''. UPC and EAN symbols are
fixed in length, can only encode numbers, and are continuous symbolize
using four element widths.

Stacking:- Stacking is the arrangement of product one upon another so
that the same merchandise could be arranged according to demand.

Facing:- Facing is the face of the merchandise which is to be looked by the
customer while shopping on the basis of the product size and amount facing
is decided.

Depth:- Depth is the amount of particular merchandise is to be kept in the
shelf on the basis of the size of the merchandise depth is decided.



                                     55
MBO:- MBQ is the total number of particular merchandise which is to be
kept on the shelf.

Sample of Plano gram




CATEGORY    BAY   SKU          ARTICLE NO.   EAN                SHELF   FACING   DEPTH   STACKING   MBQ

            NO    NAME                       CODE(   European

                                             Article Number


Processed   2     Parle        490006733     8901719701009      5       1        8       2          16

Food              Glucose

                  Biscuit

                  231     Gm

                  pp




5th Week :- This week was devoted to understand the each and every
activity of Store Operation which is performed on daily, weekly & monthly
basis respectively. Mr TUHIN DAS Assistant Store Manager Reliance Mart
Kanke Road explained each and every activity thoroughly.

Daily Activity which are performed in the store are

    1. Receiving stock

    2. Morning Briefing


                                                     56
3. Job Allocation

4. Float at POS

5. Telecalling

6. DCC

7. Energy Portal(morning)

8. SEL Portal

9. Promo Check

10.Store Performance (morning)

11.Bread Intending

12.DC GRN

13.DSD GRN

14.Date Code Check

15.Update Reports

16.Store Performance ( afternoon)

17.SOP Audit Checklist

18.Customer Voice Entry

19.Quality Audit

20.Dump

21.Markdown( food)

22.GRN Deposit

23.Energy Portal ( evening)

24.EOD

25.Footfall Report



Weekly Activity

   1. Price Benchmarking

                                 57
      2. Leafleting

      3. Mark Down(Non Food)

Monthly Activity

           1. Physical Inventory

           2. Update Registers

           3. Consumables Indenting

           4. Consumables Booking



These were the activity which I did practically on daily basis for this week,
and learnt almost all the activity which is performed in the store.

Some of the important works which are done through SAP are as following

  1. GRN

  2. PO

  3. PI

  4. Commercial Activity

  5. EOD

  6. Store Performance

  7. Store to Store Transfer

These are the some major activity which is performed through SAP else each
and every activity has to be entered in the SAP so that the work goes
smoothly.

Mean while I was also conducting the research work by devoting proper time
for survey as my sample size is 150. So it took time to get it filled
completely.

Last 10 Days

I Devoted my time completely on the research work and on CSD.

Another important thing which I learnt this week was the MFT operations
with the help of MSR on CSD I learnt all the work which are been performed
at Customer Service Desk. Some of works which I learnt here are as
following
                                      58
   •   Enrollment for Reliance One Membership Card

   •   Electronic Recharge of RIM & AIRTEL

   •   Feed Back Form

   •   Point Redemption for Discount

   •   Telecalling

   •   Offers Announcement

This week I also learned billing process.




CUSTOMER DATABASE

       NAME                   ADDRESS                    PHONE NO.

       1. Sachin Kr. Gupta    Janki Enclave, 3rd Floor   9934333440
                              Kanke Road Ranchi-8

       2. Hswala              28/200 CMPDI Colony        9431708641
                              Ranchi 8

       3. S.K.Mishra          Lake Garden, Kanke Road,   2231366
                              Ranchi
                                     59
4. Mrs Usha Choudry   BAU Kanke                   24250631

5. Ashok Kumar        Dhawan Nagar, Kanke Road 9430731233
                      Ranchi

6. Turun              Kanke Road, Ranchi          2230408

7. Sarad Bannerjee    192/AC Opp. Krishi Bhawan   9334464522
                      Kanke Road

8. A.k Mishra         B4 Tirupati Aptt Kanke road 2231460
                      Ranchi

9. Sanjay Kr. Sen     Kanke Road Ranchi           9835352251

10.Neeleem ChoudharyUma Santi Flat No.-205        9308709969
                    Kanke Road

11. Sunil Mishra      Kanke Road, Dhutoli Asme    9431171597
                      Ranchi

12. Shubhojeet NahupatnaI.I.C.M, Kanke Road       09955317404

13. Vishal            D/46 CCL Colony,            9931347001
                      Kanke Road Ranchi

14. B.D Sharma        206 Kshirsagar Aptt.        0651-2233593
                      Kanke Road Ranchi-8

15. Dr. Rabindra Kumar Kanke Road Ranchi          9434748951


16. Indu Dubey        Kanke Road Chandani Chowk 9934315432

17. Jayadish Mahato   Dhawan Nagar Kanke Road     9931506441
                      Ranchi

18. Ishrat Jahan      P.H.C Kanke Ranchi          9934159177

19. Subrata Sen       Kanke Road Ranchi           9234705653

20. Pranav Kr. Jaiswal B/702 CMPDI kanke Road     9835162988
                       Ranchi

21. Punam Mewara      Sri Ram Garden, Flat no.    9430352000


                             60
                                                        2502 Kanke Road
Ranchi


     22. Prinay Kr. Sinha   J.P. Marg Kanke Road        9334424186
                            Ranchi

     23. Subhash Chandra    F 3 Sambhav Apartment,      2232930
           Dey              Kanke Road, Ranchi

     24. Ram Kishor Singh   704 Uma Shanti Kanke        9430361041
                            Road Ranchi

     25. Apurwa Nishi       Misir Gonda kanke Road      9470360027
         Hassa              Ranchi

     26. Priya Ranjan       182/C Kanke Road            9905111875
         Kumar

     27. Shambhu Mishra     Reliance Communication,
                            Maru Tower Kanke Road       9334424400
                            Ranchi

     28. Milan Kanti Roy    1D/25CMPDI Colony           2232239

     29. Buahmanand Kumar Kanke Road Ranchi             9308724181
         Roy

     30. B.S. Namdhari      Flat 403 Panchwati          2233424
                            Apartment

     31. R.K Sinha          CMPDI Ranchi                9431493270

     32. Noor               Kanke Road Ranchi           9973768484

     33. Neha Kumari        R.V.C Ranchi                9835942643

     34. M.K Mishra         Vidyapatinagar Kanke Road   0651-223248
                            Ranchi-8
                                   61
35. Mukul Kujur        Prem Nagar, Kanke Road     9334385009
                       Ranchi

36. Vir Krishen Kaul   2D/75 CMPDI Colony         9431129383
                       Kanke Road Ranchi

37. Durga singh        Misir Gonda Kanke Road     9204146594
                       Ranchi

38. Pankaj Pal Barla   CCL Qtr. No. 1B/182        9835112726
                       Gandhi Nagar Colony,
                       Kanke Road Ranchi.

39. Pratima Agarwal    Lake Palace, Lake Avenue   0651-3295335
                       A-5 Kanke Road             9234618087

40. S.C Agarwal        Mission Gate Kanke Road    9470902111
                       Ranchi

41. S.K Mishra         RINDAL Kanke Ranchi        9431183939

42. Seema Singh        603BW Koyla Vihar Sanskriti 9431501745
                       Kanke Road Ranchi.

43. Lalan Kumar        4a 4th Floor Ramsakhi      9760175701
                       Apartment Kanke Road
                       Ranchi.

44. A. Thakur          U.M.O CMPDI (HQ), Kanke    9931347008
                       Road Ranchi

45. Abhineet Ghai      Saket Nagar Kanke Road     9835165779
                       Ranchi.

46. Rahul Modi         Kanke Road Ranchi          9709032535

47. Santosh Kr. Sinha Vidya Pati Nagar Kanke      9470145800
                      Road Ranchi

48. Rajeev Gupta       5C Rashmi Rath             9431323882
                       Appartmenmt Kanke Road


49. Iqbal Ahmed        Bhita Basti, Kanke Road    9973205090
                       Ranchi


                              62
50. J. Nelson         2D/6W CMPDI Colony            9470135852

51. Tripti Agrawal    Mahananda Apartment           9934589195
                      Kanke Road Ranchi

52. Ramesh Chandra    104, Sai Ram, Dam Site,       9431105737
    Thakur            Road No.-2, Kanke Road
                      Ranchi

53. Dinesh Kabra      Kanke Road Ranch              2230270

54. Prabhat Chandra   2F Sarswati Apartment         2233285
    Prasad            Opposite Rock Garden,
                      Kanke Road Ranchi

55. Sarita Mewara     Shree Ram Garden “B”Block 9708996620
                      Flat 6011 Kanke Road Ranchi 0651-3299329

56. V. Kapur          Kanke Road Ranch-8            2233230

57. Badri Narayan     B/2, B/13, Prof. Colony,      9470301575
    Mishra            RAC, BAU Ranchi

58. Dr. Seema Prakash Behind Holiday home Bhittha 0651-2231455
                      Kanke Road Ranchi           9431362375

59. Sunil Kumar Singh CMPDI, Godwari Place Ranchi 9431580696

60. Niraj Kumar       Chandani Chowk Kanke          9431268140
                      Road Ranchi.

61. Ranjit Kumar Singh Lake Road Ranchi             9835319526

62. Mrinal Chakrawarti 2 Vidys Patinagar Kanke      9234280742
                       Road Ranchi                  9304345191

63. Rohi Wadhwani     Trishul Kanke Road            9835134214

64. Sanjay Kumar      Dube Mension 3rd Floor Line   2560189
                      Tank Road Ranchi.

65. Basant Kumar      401 Shantiniketan Apartment 9810384725
                      Police Line Ranchi

66. Binod Kumar       Morabadi Ranchi               9334317156

67. Sumit             Prakash Apartment Bariatu     9334281272

                              63
                       Road Ranchi

68. Tanu Singh         Kusum Vihar Morabadi        9970056038

69. Dr. R.K Singh      2K/5 Bariatu Housing Colony 0651-3255472
                       Ranchi -9

70. Rahul Kumar Sen    Morabadi, Harihar Singh     9652816306
                       Road Ranchi

71. Rajesh Kumar       B-2 Parijat Apartment,      9334511187
                       Tagore Hill Road Morabadi

72. Dr. Raghavendra    Indra kuti Patra Khatal Road 9939372619
     Kumar             Morabadi Ranchi

73. Ansh               Morabadi, T. O. P, Old      983593065
                       Morahabadi Ranchi

74. Sikhudar           Morabadi                    9835197346

75. Mr. Umesh Mehta    Ratu Road                   9835533169

76. Sujeet Kr. Singh   Ratu Road near Chaudhary    9431968598
                       Dhramsala Ranchi

77. Rajesh Kumar       Ratu Road Ranchi            9430210765

78. A. Swaroop         D-L Doordarshan colony      9431118710
                       Ratu Road Ranchi

79. Vimla Devi         T.V Tower Ratu Road Ranchi 9431593738

80. Rohit Lakra        Kumhar Toli, Road No.-2     9934308277
                       Purulia Road House No.-10
                       Daywanti Ranchi

81. Anupam Kr. Jha     Flat No. FR-8 Asha Jagat    933477778
                       Jaiswal Apartment Peace
                       Road Lalpur Ranchi 834001

82. Anil Kumar Mishra Lajpat Nagar N/R Lata Lajpat 9431187099
                      Sr.Sec. School Pundag.
                      Ranchi 12

83. Arindan sinha      Flat No.-103, Madhuri       9835119380
                       Apartment Bardwan

                              64
                       Compound Lalpur Ranchi


84. Manoj Kumar        QR New CD/199/Sree II          933405509
                       Dhurwa
85. Arup Mitra         Saket Vihar, Harmu Ranchi      9431101466

86. Sujit Kumar        P-202, Triveni Appt, Airport   9308023370
                       Road,Hinu Ranchi

87. Ravi Ranjan        Church Road Ranchi             9905710063

88. Rahul Anand        Bariatu Housing colony         9835577149

89. Syed Nasir Jamil   SK/78 Bariatu Housing          9835135544
                       Colony Ranchi -9

90. Avinash Kumar      Kamla Kant Lane, Hill side     9334701456
    Singh              Ranchi

91. Arjun Kunal        Chutia Ranchi Railway          9431355749
                       Colony

92. Vijay Kr. Verma    Janki Sadan, Near Firing       9431167942
                       Range Bariatu, Ranchi

93. Hari Om            Flat 305, Hinoo, Ranchi        9006271645

94. Chandra Shekhar    Dupti Dara Kutchery Chowk 9431354861
     Prasad            Ranchi

95. Anil Kumar         Harmu Housing Colony           9905534113
                       Ranchi

96. Ravi Raj           Upper Bazar Pyuda Toli         9334832012
                       Ranchi


97. Dr. Anjana Jha     6. Heritage Garden,            9431792155
                       Deepatoli Ranchi-9

98. Pawan Kumar        Vidya Nagar Road No. 1         2223149
                       Harmu Ranchi.

99. Mrs Sahin Resma    Mani Tola Doranda Ranchi       9939585839
    (Rani)
100. Jaya Singh        Basant Vihar, Harmu            9905545350

                               65
                       Housing Colony

101. Mrs Sangita      Ranibagan Ranchi            9334450223
     Kumar
102. Mrs Kavita Sinha 197/C, Vidyalaya Marg,      2240363
                      Ashok Nagar Ranchi.

103. Rohit Sharma      Indrapuri Ranchi           9334368528

104. Pankaj Kumar      Namkum Bazar Ranchi        9431170564

105. Samita Nagesia    Gandhi Nagar (Near Mont    9431575567
                       fort School) Ranchi.

106. Goutam Sen        SE-3 Devgin Apartment      9431927904
                       Kadru Ranchi

107. Mirtunjay Kr.     Samlong, Ranchi              9334971496
     Vidyarthi
108. Sanjay Kr.        Behind Ranchi College Ranchi 9334373473
      Chaudary
109. Dr. Nirmala Singh C/50 Rd. Ho. -1 Ashok Nagar 9431352780
                       Ranchi

109. Mr. T Prasad      Radium Road Ranchi         9771835866

110. Sanjay Gupta      Radium Road Ranchi         9835161769

111. Ashutosh Bhagat Main Road Khunti             06528220612

112. Rajiv Ranjan      Behind Birsa Zoo Chakla    9431107788
      Prasad             Ormanjhi

113. Pankaj Kumar      Patratu Dist.- Ramgarh     9973841615

114. Sangita Singh     Saunda Colliery            9431049155

115. Manjul Kr. Dhan   Silli Ranchi               9709016715

116. Ranjit Prasad     Patratu                    9905755010

117. Shailendra Kumar PTPS Patratu Hazaribagh     9204875177

118. Mr. Harpal Singh Anantpur Doranda Ranchi     9835371467

119. Dr. Shankar       Ashiana Apartment Block-51 9435304460
     Sarma

                                 66
120. Shahid Haque   Near Doranda Catholic       9334904999




                                Church Ranchi




                           67
GLOSSARY
                      ABBREVIATIONS USED

1 AN      -   Article Number
2 ASM -       Assistant Store Manager
3 CSA -       Customer Service Associate
4 CSD -       Customer Service Desk
5 DCC-             Daily Count Correction
6 EAN -       European Article Number
7 EOD -       End Of Day
8 FDI-        Foreign Direct Investment
9 GRN -       Goods Received Note
10 ILO -      Integrated Lights Out
11 JPC-       Japanese Product Code
12 MFT -      Membership Finance Traveling
13 MSR -      Membership Service Representative
14 PI     -   Physical Inventory
15 PO     -   Purchase Order
16 POD-       Point of Display
17 POG-       Plano gram
18 POS -      Point Of Sales

                                   68
19 RIL-          Reliance Industries Ltd
20 RRL-          Reliance Retail Ltd.
21 SAP-          System Application Programming
22 SEL -         Self Edge Label
23 SM -          Store Manager
24 UPC-          Universal Product Code




Questionnaire
Dear Sir/Madam, I Satish Tiwari, student of Institute of Productivity
and Management, Meerut, conducting a Research Study for Summer
Project. It is for Educational purpose and is completely confidential.

   1. How often do you visit Reliance Mart?
        a) Daily                         b) Weekly
        c) Monthly                       d) Alternate day
        e) Any other ……………….

   2. Do you think Reliance Mart meets your expectation in terms of
      Performance and Quality?
        a) All of the time         b) Most of the time
        c) Some of the time        d) Just now and then

  3. What attract you more to Reliance Mart from its competitor?
      a) Price                         b) Product Assortment
      c) Product Quality               d) Promotional Offer
      e) Employee Behavior             f) All of the above
      g)If any other please specify ……………………………………………………..

   4. Do you find Customer Service Desk Co-operative?
       a) Yes                         b) No
       c) If No then please specify………………………………………………………….

  5. Are you satisfied with the billing process?
        a) Yes                             b) No
        c) If No then please specify……………………………………………………………

  6. Are you satisfied with the ambience of store?

                                        69
      a) Very Satisfied                  b) Some what Satisfied
      b) Neither Satisfied nor Dissatisfied. c) Some what dissatisfied
      d) Very dissatisfied.

7. Do you think, CSA assist you during purchase?
     a) Very often                    b) Often
     c) Sometimes                     d) Rarely
     e) Never

8. How attractive are the Promotions in your views?
     a) Very attractive               b) Fairly attractive
     c) Neutral                       d) Not so attractive
     e) Not at all attractive.

9. Are you satisfied with the gift voucher redemption process?
      a) Very satisfied                  b) Some what satisfied
      c) Neither satisfied nor dissatisfied   d) some what dissatisfied
      e) Very dissatisfied

10. Do you find there is minimal price of product in Reliance Mart?
                Yes                                   No
                         5   4     3    2     1

11. Do you find your choice of product always available in Reliance
     Mart? Please give rating as per your visit.
     Available                                      Not Available

                     5   4     3     2    1

12. Does it worth holding Reliance One membership card?
        a) Yes                        b) No

     If no please specify……………………………………………………………………..

13. What rate would you like to give to Reliance Mart for its service
    quality in terms of RATER?

      a) RELIABILITY:- Accuracy of billing, Meeting promised delivery
         date.
      i) Excellent   ii) Very good   iii) Good   iv) Fair   v) Poor
         5…………       4…………            3…….....   2……….      1………


      b) ASSURANCE (Trust):- Guarantee and Warrantees return policy.
      i) Excellent ii) Very good iii) Good iv) Fair v) Poor
         5…………       4…………           3…….....    2……….      1………

                                     70
       c) TANGIBILITY:- Appearance of store, Sales people.
       i) Excellent ii) Very good iii) Good   iv) Fair  v) Poor
        5…………      4…………        3…….....        2……….        1………

       d) EMPATHY: - Personalized service, Receipt of Notes, Email,
           Recognition by name.
        i) Excellent ii) Very good iii) Good iv) Fair v) Poor
        5…………       4………             3…….....     2……….      1………




       e) RESPONSIVNESS:- Returning call and E-mails, Giving Prompt
           service.
       i) Excellent ii) Very good iii) Good iv) Fair   v) Poor
        5…………      4…………         3…….....        2……….       1………


 14.   Give your preference.
       a. Reliance Mart b) Big Bazar c) Vishal Megha Mart d) Others
          …………….        …………       …………………         ………      ……………..

 15. Would you like to recommend Reliance Mart to other for
     Shopping?
      a) Yes                         b) No
      c) If No then please specify………………………………………………………….



                        Personal Detail
Name…………………………………………………………………………………………………
Address………………………………………………………………………………………………
Occupation……………………………. Age…………………… Ph.No.(If any)…………


In Which income group do you fall?
 a) 5,000-10,000                          b) 10,000-15,000




                                     71
  c) 15,000-20,000                         d) 20,000-25,000
  e) 25,000-30,000                         f) 30,000-40,000
  g) 40,000- Onward.




BIBLIOGRAPHY

The followings have proved to be valuable and helpful to me while preparing
the report.


Marketing Management: - Philip Kotler

Research Methodology: - C.R Kothari

Retailing Management: -            Levy Weitz

Internet website

                                      72
www.ril.com

www.google.com

www.answer.com




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