SEO-Campaign

							Some points for the Directory Submissions team:

   1. Please take care of the IP address. We are getting the listings from same IP address. The
      requirement for us is to send the links from different IP address.
   2. The page rank of the directory must be more than 1.
   3. The directory should have active listing. We found some directory listings are nothing but the
      SEO specific directories. So make sure the directory that is listing us has some existing listings
      not “0”.
   4. All the listings in a single week must be different in look and feel. So that no body complains
      on your work.
   5. Try to check the listed URL page is at least indexed or we are getting the listing in the primary
      category. Like Business—Shopping is better than Business—Shopping—General
   6. Now on wards please make a list of the reciprocal directory so that we can make submissions
      with those directories. This will increase our database strength.
   7. Updating of records is the next issue. I see people are not following any Global Rules to
      update the records. All the team members are suggested to follow the Global codes defined for
      the Link Building Process. This has been suggested and agreed upon by all the managers.
   8. For any more clarifications feel free to contact your senior Guy .

As we are growing old now it’s time to blend the quality with the quantity. Make sure we are going in
the right directions and our work is appreciated over the board.




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                        REPORT ON LINK BUILDING CONCEPTS



Contents:

1>Definition of Link building ………………………………………..

2>Common Terms used in Link Building….……………………..

3>Why Link building?

4>Link Building Strategy………………………………………………..

            When asking For a Link?

            Who should Link to you? (Incoming)

            Who should Link to? (Out going)

5>Where to start…………………………………………….…………….

6>Imp. Of Google Page Rank in Link Building……………………

7>Conclusion…………………………………………………………………

8>Visited sites……………………………………………………………….




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       Def. Of Link Building:
“It's the online equivalent of word-of-mouth advertising. And just like its offline cousin, it's the
most effective way to get new business. “
                                                  (Or)

“It’s a managerial process of identifying, analyzing, choosing and exploiting marketing

opportunities to fulfill the company’s mission and objectives. “

This advertising mode is known as "Link building," and it involves getting other Web sites to link

to your site. It's like one of your neighbors recommending a good plumber or handyman; it carries

more weight than if a person just stumbled across your Web site.”

There are three ways to build link popularity:

Analysis - A detailed appraisal of where you stand.

Target Research - The Places to be seen

Implementation - Bringing Linking Strategy to Life

Strategic link building is about establishing your competitive position in the online marketplace
that already exists, albeit informally around your industry sector.

What you should remember when building links:

Why would someone want to exchange a link with your site? It can be answered in two words:

QUALITY CONTENT. If your site has nothing new or important to present, why would someone

want to link to it?

Links from websites related to your own topic or theme need to be obtained. If those in your own

area think highly enough of your website to link to it, what does that say? Getting a link from a

major directory or high ranking website can be more important than say 20 links from smaller



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sites (even in your own area). Again, if a big name player gives you a link, what does the little guy

will think?

TIME--it will take time so one must be patient

Common terms used when discussing Link Building: As with any language, one needs to learn it

one word at a time. With the rapid growth of the Internet, a whole new set of terms and definitions

has arisen. To be successful, a Webmaster needs to be able to speak the "language." Below is a

listing of some of the major terms and definitions used when describing the process and important

of link building.

      Search Engine: A computerized index of the web pages; creating a searchable database.

       Examples are AltaVista, Google.

      Directory: An index of web pages compiled by people and organized more by topic or

       theme. Examples are Yahoo, about.

      Pay per Click Search Engine: A search engine in which the ranking of the sites is

       determined by the amount paid for each click from that search engine to the site.

      Portal: Are basically directories, many have added features such as news, browser based

       email, online calendars and reminders, and fax services, and chats and discussion forums.

      Search Engine Placement/Optimization/Positioning: The work of trying to ensure that a

       website ranks high in the search engines.

      Meta Description Tag: The tag present in the header of a web page, which is used to

       provide a short description of the contents of the page.




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   Meta Keywords Tag: The tag present in the header of a web page which lists words which

    represent the content in the body of the page.

   Keyword: A word or phrase which is used when searching for a website in the search

    engines or directories. It is these words or phrases that Webmaster use when describing or

    explaining the content of their website.

   Keyword Density: Represents the frequency these keyword words appear in a page or in an

    area of a page. It is a critical issue for search engine ranking-the more often the keyword or

    phrase appears in a page, the higher its search engine ranking. If repeated too often though,

    it could lead to the page being penalized for spamming.

   Spamming: It is a procedure of abusing the normal search engine ranking techniques, such

    as using hidden text, excessive repetition of a keyword, etc. This term is also used when

    describing the practice of sending unsolicited bulk email.

   Link Popularity: The number of sites which link to a particular site. Many search engines

    use link popularity as a factor in determining the search engine ranking of a website.

   Reciprocal links/link exchanges: The process where two webmasters agree to show the

    other's link on their website.

   Link Building: The process of creating inbound links to owns website. This can be done

    reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc.

   Link Exchange Program: There are many variations but most normally refers to a sign-up

    program where webmasters agree to host and link to a members-only links page.




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      Link Farm: A recent term used to describe some link exchange programs. These programs

       are nothing more than random links on a page and really do not help one popularity.

      Link Management: The process of organizing and maintaining a website's reciprocal links.

       Normally a paid service.




Introduction to Reciprocal Links:

The idea behind reciprocal links is very basic:

“An agreement is made between two websites to show each other's link information. The link can

be on a particular page or somewhere within the website. “

Link exchanges are becoming "big business" on the Internet. More and more website is actively

participating in link exchanges, either individually or through a program. Webmasters are realizing

that getting the links simply produces incredible traffic, not to mention, and more importantly,

improves your standings in the Search Engines. Reciprocal links can be done through text, buttons,

and/or banners.

Text exchanges are the easiest and what we recommend to use since:

       Link building strategies:    1> Plan

                                   2>Verify

                                   3>Rework




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For better results, your link building strategy should be planned and thought over thoroughly prior

to starting actual work. There are many ways of gaining links to sites, but not all of them are

suitable in all cases.

Directory submission is probably the only one that causes no questions and is fine in all cases.

Worldwide general directories, local directories, niche-specific directories - there are thousands of

them around. Just start - and they will keep you busy until you get tired enough and scream "Stop!"

When submitting - strictly manually - do not forget about varying your titles and descriptions - but

always include your targeted keywords. Variety is good SEO.

Think your many directories are paid for. Before you pay for inclusion, do some research. Ask

people if the directory in question is worth the money being asked for. Visit good SEO forums (as

well as your industry forums). If the directory is known and has visitors, then part with your

money. If not, perhaps your money could be better spent.

Other directories require reciprocal links. There is nothing bad in this, unless you do not feel you

can link to this site and not be ashamed of the link afterwards. This rule applies in all cases: do not

link to any site if you feel shameful of linking to it, no matter what you are off Reciprocal linking is

a popular and effective way of building your link popularity, but it can be dangerous, too. When

searching for good link partners, strong ethics and prudence should guide you on your way.

Otherwise you are sure to make a mistake sooner or later.

So you need to be very cautious. Avoid services that promise to increase your link popularity

drastically and swiftly. Rely on yourself - and do everything manually. If possible, do not

exchange links with irrelevant sites - it is always better to link to sites that may be of use to your




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visitors. And ask yourself "Am I making the Net a better place?" whenever you are considering

another link exchange that will protect you.

Buying links is another good strategy when your approach is professional. But it is prone to

mistakes, too.

Often you may come across sites (or Google Ads) offering PR7, PR8, PR9 links for sale. Beware!

Quite likely, the links will be from the pages already full of other links - so the authority passed by

each one will be tiny, not worthy the price you pay. There are also sites that have been selling links

for so long and with such zeal that Google finally decided to block their PR and authority from

being transferred. You won't see it form the site itself, as the PR shown by the toolbar is still the

same nice 8/10 or 9/10 value. So, again, plan your strategy with care.

It is much better when you contact the site owner individually - and negotiate your deal, paying

thorough attention to all the aspects. Strictly speaking, PR is the last thing you should take into

account. Look at the relevancy. Look at quality, ask for visitor statistics - if the site is often visited

by people, they may use the link you are buying to go to your site directly.

When asking for a link:
ALWAYS have a link already put on your own site BEFORE you ask for a link in return and
give the location of the link. It's harder to say no if you can provide the URL of where their
link is. ALWAYS give them the exact link text to use, even going so far as to put it in HTML
so they can just cut/paste it onto their page.

       GIVE THEM as much information as needed in order to make it easy for them to

       link to you. If they have a big site that's divided into sections, give them the exact

       URL of where your site would fit in. Then, provide the HTML for the link to your site.




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       Create a link page on your Web site that gives other Web sites permission to link

       to yours. Make it very easy for them to include you by providing cut and paste

       HTML code. Incorporate your key phrases into the linking code. Create small banners

       or buttons for this purpose as well. Good links are essential if your site is to rank

       highly for competitive key phrases. They bring weight and authority, and make the

       search engines.

       The first consideration you have to make in your link- building efforts is who should be

       linking to you and whom you should link to. These are two separate considerations and

       despite that fact that you will be working on both at the same time, they must be considered

       independently.

2>Who Should Link To You? (Incoming Links)

When you are looking for sites to link to you there are five questions that you must ask yourself:


1) Do they compete with you? While you can try to request a link from a site that provides the

same or similar products and services that you do, this is generally a waste of time that could be

spent finding legitimate links from sites that would like to promote your product or service.

2) Does their site relate to your content? If you have a site promoting carpet cleaning products, a

link from a hair salon will not be of much benefit. Google and the other major search engines look

for content relationship when determining the value of a link. If the content of the two sites is

totally unrelated the link is given very little weight if any. Focus only on attaining links from sites

relevant to your own.




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3) Will they require a reciprocal link? Whether the site will require a reciprocal link or not is a

serious consideration. The more links to your site that you have that are not reciprocated the better.

These links are given added weight. This area will be addressed further below.

4) How many links on the page? How many links are on the page that will link to you, and where

your link will be placed is another serious consideration. If your link from their site will be on a

page with 100 other links then the value of the link itself is greatly reduced. Also, whether your link

will be on the top of the page or the bottom will also determine the value of the link itself.

3>Who Should You Link To? (Outgoing Links)
The question, "who should you link to?" is a very serious one and can have significant

repercussions on your search engine placement. If you are linking to sites this is your way of

saying, "This site is highly relevant to mine and that my visitors will enjoy the content on it." For

this reason there are a number of considerations that have to be made when determining whether

reciprocal links are in your best interest.

Factors of the website that should be considered when determining whether to link to those

website are:

1) Is the site's content related to yours? Like incoming links (sites linking to you), the relevancy of

the content on both sites should be high. If you have a number of links from your site to websites

that are completely unrelated to you're the value of these links is negligible and further, will reduce

the perceived value of your site.

2) Does the site compete with you? In this case it is your interests, not those of the other

webmaster, which must be taken into account. Do you want to link to a site that provides the same




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or similar products/services as you? Unless the site is willing to reciprocate the link and they have

a very high Page Rank it is probably not wise to give your visitors the opportunity to go to the site

of a competitor.

3) What is their Page Rank? Many people falsely believe that any outbound link will hurt your

placement. This is simply not the case. Poor link-building is the cause of this misconception, not the

link itself. When you are determining whether to link to another site, take a look at the Page Rank it

has been assigned by Google. Like the boost this gives to your site in the incoming links, so to can

this have a positive effect on your outbound links. If all of your outbound links are to highly

regarded sites (by the search engines) and whose content is relevant to yours then these links will

help, and not hinder your rankings.

Just Say ‘No’

Although it may be tempting, you should stay away from reciprocal linking, except in the rare case

where the link is relevant and helpful to your visitors. Likewise, you should avoid renting links

from link brokers or networks; the links they sell are usually filtered by Google.

Importance of Google in Link Building:
A Survey of Google's Page Rank

Within the past few years, Google has become the far most utilized search engine worldwide. A

decisive factor therefore was, besides high performance and ease of use, the superior quality of

search results compared to other search engines. This quality of search results is substantially based

on Page Rank, a sophisticated method to rank web documents.

The Page Rank Concept:




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Page Rank is not simply based upon the total number of inbound links. The basic approach of Page

Rank is that a document is in fact considered the more important the more other documents link to

it, but those inbound links do not count equally. First of all, a document ranks high in terms of Page

Rank, if other high ranking documents link to it.

So, within the Page Rank concept, the rank of a document is given by the rank of those documents

which link to it. Their rank again is given by the rank of documents which link to them. Hence, the

Page Rank of a document is always determined recursively by the Page Rank of other documents.

Since - even if marginal and via many links - the rank of any document influences the rank of any

other, Page Rank is, in the end, based on the linking structure of the whole.

The Page Rank Algorithm

The original Page Rank algorithm was described by Lawrence Page and Sergey Brin in several

publications. It is given by:

            PR (A) = (1-d) + d (PR (T1)/C (T1) + ... + PR (Tn)/C (Tn))


 The Google Toolbar displays Page Rank on a scale from 0 to 10. First of all, the Page Rank of an

 actually visited page can be estimated by the width of the green bar within the display. If the user

 holds his mouse over the display, the Toolbar also shows the Page Rank value.

Where to Start?

The easiest place to start, when building non- reciprocating incoming links, is the directories.
There are thousands of directories out there focused on a variety of different fields. Find the
directories related to your industry and submit your site to them. After you have submitted to all
the directories related to your website it's time to move on to other sites. Now you will have to




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apply the rules noted above and determine how much time each link is worth and how to allot
your valuable time in attaining them.

Conclusion:

First you will have to build a marketable and optimized web site that provides your visitors
valuable content for the search terms they are entering. Link building is the icing. Without the cake
it amounts to nothing. These methods are the most popular ones - but there are more. Quite often
you will find out your site is linked to without your knowledge - provided it is good enough for
that. So never stop improving your site - it will pay back sooner or later. Monitor the results of you
link building campaign - and if you feel something is wrong, re-consider your strategy. Try and
utilize as many methods as possible - and whatever you do, always be creative, imaginative and
dedicated.




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