Don’t Forget to Measure the Success of Your SEO by clintmaher


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									         Don’t Forget to Measure the
            Success of Your SEO

©2011, Oracle Digital             Page | 1
SEO is something that can help your
success soar. Some companies try to do it
themselves and some hire professional SEO
companies to help them. Regardless of
which option you decide on, it’s vital that you
measure your SEO periodically to see how
things are doing. Here are 8 of the areas
you’ll want to measure:

Traffic Levels

How much traffic are you getting? Recording
traffic on a regular basis will help you see
whether or not SEO is moving in the right
direction. It’s not only important to look at the hard numbers with SEO. It’s also
important to track where that traffic is coming from so you can ascertain which of
your SEO tactics are working the best. Numbers aren’t everything. Conversion is
important too…

Conversion Rates

Beyond traffic numbers, an important element of SEO success comes from
conversion. Of every 100 visitors your site gets, how many of them turn into
customers? If the answer is 2, your conversion rate is 2%. With SEO, it’s important
to attract the right sort of traffic. It doesn’t help you much to get traffic that isn’t
interested in your reason for having a website. Track your conversion rates on a
month by month basis so you can see if it’s improving. If not, it’s time to look
closely at your SEO and marketing tactics to ensure that your SEO efforts aren’t in
vain. You want to dominate Google but you want to dominate it in the right way!

Google Domination

How many keyword phrases do you have page 1 Google results for? SEO isn’t just
about numbers, it’s about the right sort of numbers, too. Which phrases are you
getting traffic from and are those phrases bring you new business? Any idea
whether Google sees your site as highly relevant to your niche or not?

©2011, Oracle Digital                                                      Page | 2
Page Rank

Many search engine optimisation techniques can help your site rank well. Page
rank is an important factor, as well. How does Google page rank work? Google
looks at many elements of a site to decide how important it is. A higher rank is a
higher indication of importance in your niche. A higher rank will get you more first
page Google rankings for your individual site pages and your desired keywords. If
a Google Page Rank update comes along and your website’s page rank drops, this
is a sign that something is going wrong with the way your site is viewed by
Google. Be careful that your SEO tactics don’t get your site a bad rap!


Beyond SEO determining organic traffic, it also has a way of helping you with
reputation. When you do specific Google searches regarding your business nature,
your company should shine in the search engine results pages. The way your
company is presented will have a major impact on whether or not you succeed
online. Reputation is subjective but your SEO campaign can play a big role in
influencing how people and search engines view your company. If you are working
with an SEO company, online reputation should be a factor that they work on
consistently through various activities performed.

Social Marketing Success

Social media is now a big part of search engine marketing and SEO. If you’re
working with an SEO company and your social marketing success climbs, this is a
good sign. Is your Facebook friend list growing? Are your Twitter follower numbers
increasing? Are social marketing activities bringing traffic to your website?

Lead Generation

Another factor to help you determine whether or not your SEO campaign is working
is to calculate the number of new leads you’re receiving. If you started an SEO
campaign 6 months ago, you should now be seeing an increase in leads generated
from your website. Are you getting quote requests or emails inquiring about your
services? Are your earnings increasing?

©2011, Oracle Digital                                                  Page | 3

Is your business more profitable now than it was before you started your SEO
efforts? Is the cost of SEO bringing a return on that investment? Profits won’t
necessarily soar overnight but you should soon see an increase in revenue as a
direct result of online optimisation.

Are you working on SEO alone without great results? Or are you with an SEO
company who made promises they haven’t delivered on? If so, perhaps it’s time to
contact Oracle Digital. We’re a Perth SEO company who has helped our clients
achieve great results with their SEO efforts. See what you get with Oracle Digital
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851

©2011, Oracle Digital                                                 Page | 4

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