Flight Centre (NZ) Limited - Company Profile and SWOT Analysis by WMIntelligence

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									Flight Centre (NZ) Limited

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Flight Centre (NZ) Limited                                                          Key Employees
                                                                                    Name                       Job Title
Fast Facts
                                         124 Vincent Street, Auckland, , New        Alex Davis                 Chief Financial Officer
Headquarters Address
                                         Zealand
                                                                                                               Product and Business
                                                                                    Andrew Parke
Telephone                                 + 64 9 3019100                                                       Development Manager
                                                                                                               General Manager -
                                                                                    Jo Tait
Fax                                      N/A                                                                   Marketing
                                                                                                               Executive General
                                                                                    Mike Friend
Website                                  N/A                                                                   Manager

Ticker Symbol, Stock Exchange            N/A
                                                                                    Company Overview
Number of Employees                      1,000
                                                                                    Flight Centre (NZ) Limited (Flight Centre NZ) is
Fiscal Year End                          December
                                                                                    a travel agency, offering wide range of travel
                                                                                    services in New Zealand. The company is the
Revenue (in US$ million)                 N/A
                                                                                    largest travel agency in New Zealand with more
Revenue (in NZD million)                 N/A
                                                                                    than 130 Flight Centre stores across New
                                                                                    Zealand. It provides best deals for domestic and
                                                                                    international airfares along with accommodation
                                                                                    and travel insurance. It also offers services for
                                                                                    car hire, cruising, tours and adventure travel
                                                                                    deals. The company through its travel
SWOT Analysis                                                                       management network connects to more than 40
                                                                                    countries through licensing agreements. The
Strengths                                Weaknesses                                 company operates as a subsidiary of Flight
                                                                                    Centre Limited, a retail travel group based in
                                                                                    Australia. Flight Centre NZ is headquartered in
Brand Presence                           Breach of Fair Trading Act
                                                                                    Auckland, New Zealand.
                                         Poor Turnover Ratio with Increasing
Global and Tailored Operations
                                         Profits
                                                                                    Key Competitors
Multi Channel Marketing and
                                         Privatization Failure
Distribution Network                                                                Expedia New Zealand
Multi channel marketing and
distribution network                                                                House of Travel

Strong brand presence                                                               Jetset Travelworld Limited (Ticker: JET)

Strong parent company                                                               STA Travel, Inc


Opportunities                            Threats
Growing youth and student travel         Adverse Currency and Interest Rate
market                                   Fluctuations

Growth along the Industry                Credit and Country Risk

Growth from Strategic Business Plans Low Entry Barriers and Startup Cost

Positive outlook for New Zealand travel Risk related to online identity theft and
and tourism industry                    hacking
                                         Risks related to unforeseen
Synergy Benefits
                                         circumstances




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Flight Centre (NZ) Limited - SWOT Profile                                                                                      Page 1
Flight Centre (NZ) Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ................................................................................................................................................4
    1.2      Business Description ..............................................................................................................................................4
    1.3      Major Products and Services .................................................................................................................................5
2     SWOT Analysis ........................................................................................................................................ 6
    2.1      SWOT Analysis - Overview ....................................................................................................................................6
    2.2      Strengths ................................................................................................................................................................6
    2.3      Weaknesses ...........................................................................................................................................................7
    2.4      Opportunities ..........................................................................................................................................................8
    2.5      Threats ...................................................................................................................................................................9
3     History .................................................................................................................................................... 10
4     Key Employees ...................................................................................................................................... 11
5     Appendix ................................................................................................................................................ 12
    5.1      Methodology .........................................................................................................................................................12
    5.2      Disclaimer.............................................................................................................................................................12




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Flight Centre (NZ) Limited - SWOT Profile                                                                                                                                   Page 2
Flight Centre (NZ) Limited

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List of Tables

Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.....................................................................................................................................................................10
Table 3: Key Employees .......................................................................................................................................................11




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Flight Centre (NZ) Limited - SWOT Profile                                                                                                                                  Page 3
Flight Centre (NZ) Limited

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1 Business Analysis

1.1   Company Overview

Flight Centre (NZ) Limited (Flight Centre NZ) is a travel agency, offering wide range of travel services in New Zealand.
The company is the largest travel agency in New Zealand with more than 130 Flight Centre stores across New Zealand. It
provides best deals for domestic and international airfares along with accommodation and travel insurance. It also offers
services for car hire, cruising, tours and adventure travel deals. The company through its travel management network
connects to more than 40 countries through licensing agreements. The company operates as a subsidiary of Flight Centre
Limited, a retail travel group based in Australia. Flight Centre NZ is headquartered in Auckland, New Zealand.

1.2   Business Description

Flight Centre NZ offers services for flight and hotel bookings along with travel insurance services in New Zealand. The
company provides best deals for various packages such as cruising, tours and adventure travel and offers car hiring
services. It connects to more than 40 destination countries through its licensing agreements with local operators. The
company operates as a subsidiary of Flight Centre Limited. The company operates through corporate and wholesale
brands such as Escape Travel, Travel Associates, Student Flights, quickbeds.com, FCm Travel Solutions, Stage &
Screen Travel and Freight Services, Kistend and Campus Travel, CiEvents, Infinity Holidays and Overseas Working
Holidays.

The Flight Centre, the company’s flagship brand, offers visitors search and online flights booking options with key
domestic and international carriers. The website also provides booking of rooms from more than 20,000 hotels throughout
the world. Furthermore, Escape Travel brand offers international and domestic holiday packages. Currently, it offers travel
agents in domestic and international markets, targeting middle-market consumers and also specializes in tailoring holiday
packages. The company’s Corporate Traveller brand serves business travel and SME travel and offers services for
corporate customers.

Travel Associates businesses of Flight Centre NZ are designed to serve experienced travelers with keen interests in
exploring unique destinations and a desire for luxury leisure travel experiences. The company’s Student Flights brand is
youth and adventure travel specialist. This brand provides domestic and international airfares, accommodation, car hire,
rail passes, bus and touring options for students. Travel and tourism offerings to student segment also include tours and
activities, music festivals, events, sailing and contemporary cruising, overseas working holidays, teaching opportunities
and volunteering programs. In addition, it offers visa support, ISE student cards and travel insurance.
Its quickbeds.com provides last-minute specials and access to year-round rates, which allows customers to book during
peak periods. It adopts a Price Beat Guarantee that offers travel solutions at competitive prices compared to available
accommodation options by Australian registered businesses and websites.

The company’s FCm Travel Solutions brand is a global corporate travel and expense management specialist with focus
on corporate travel segment. Its network covers throughout the three major regions: Asia-Pacific, Europe-UK-Middle East
and Africa (EMEA) and the Americas. Moreover, Flight Centre NZ’s Cruiseabout brand is one of the leading specialist
cruise agencies. It provides cruise product on individual basis, and acts as a wholesaler to the company’s retail shops.
The company under Flight Center’s Stage and Screen Travel Services offers specialist travel services for the
entertainment, music, film, sports, arts and media businesses. Its CiEvents offers event management services for wide
range of events which include conferences, product launches, special dinners, sporting events, press launches and award
evenings.




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Flight Centre (NZ) Limited - SWOT Profile                                                                         Page 4
Flight Centre (NZ) Limited

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1.3    Major Products and Services

Flight Centre NZ, through its retail and corporate brands provides a complete range of travel services for leisure and
business travelers. Key services offered by the company include:

Table 1: Major Products and Services
Services:

Accommodation

Holidays

Cruises

Trave
								
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